Criteo is a behavioural merchandising, advertising and retargeting tool for retail E-commerce sites. Criteo operate on a global scale, delivering personalized performance marketing.
Using state-of-the-art machine learning algorithms, Criteo delivers highly targeted, real-time, predictive product recommendations. Individual consumer interests and purchase intent are analyzed by Intelligent algorithms. With personalized retargeting, Criteo then displays product ads tailored to potential customers.
Pros
One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance.
Cons
For an E-commerce website, it's not that easy to implement the Criteo script.
Thank you for your review Chitta.
Do let us know what issues or suggestions you had on the implementation side and we'll pass this on to our product team.
If you use Adwords I would highly give this software a shot to do your online marketing for your ecommerce website because it definitely draws customers to your website without a doubt.
Pros
We used to use Adwords to do our online marketing to our customers or potential customers and Criteo seems to be doing a better job and has converted more customers previously than adwords. I even see our ads while roaming the internet and they make you want to click them to bring you to our website and buy stuff.
Cons
Our developer had a tough time connecting Criteo to our Magento store because there apparently wasn't much documentation. However, they did get it setup and working just fine which is making us money.
Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased.
Pros
The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget.
Cons
Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look.
Eliminating waste impressions through programmatic buying and very detailed targeting, getting insights into most valuable audiences, making it easy to scale programmatic campaigns internationally.
Pros
Criteo offers great solutions for programmatic retargeting and makes it possible to target exactly the right people to maximize ROI. With their international focus and presence, it is a great partner for brands buying programmatically world-wide.
Cons
Criteo is not the most transparent partner. Due to their business model, it is not always clear what their fee is and if buying could be even more efficient.
They are my tool of choice for retargeting campaigns
Pros
Great performance, ease of use and reliability of accounts
Cons
Lack of a detailed site list or whitelist options
Thanks for your review Paolini, we're delighted to be able to help you!
Please contact Criteo for pricing information
Below are some frequently asked questions for Criteo.
Criteo offers the following pricing plans:
Starting from: US$1,00
Pricing model: Subscription
Free Trial: Available
Please contact Criteo for pricing information
Criteo offers the following features:
Criteo has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
Criteo supports the following languages:
English, French, German, Irish, Japanese, Spanish
Criteo has the following pricing plans:
Subscription
We do not have any information about what devices Criteo supports
Criteo integrates with the following applications:
AT Internet Web Analytics, Astronomer, Improvado, LiveRamp IdentityLink, Panoply, Shopping Feed
Criteo offers the following support options:
Forum, Online Support, Phone Support, Video Tutorials
I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent.