Criteo

Criteo

Digital performance advertising for retail E-commerce sites

4.3/5 (11 reviews)

Criteo Overview

Criteo is a behavioural merchandising, advertising and retargeting tool for retail E-commerce sites. Criteo operate on a global scale, delivering personalized performance marketing.

Using state-of-the-art machine learning algorithms, Criteo delivers highly targeted, real-time, predictive product recommendations. Individual consumer interests and purchase intent are analyzed by Intelligent algorithms. With personalized retargeting, Criteo then displays product ads tailored to potential customers.

Pricing

Starting from
US$1,00
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America

Supported Languages

English, French, German, Irish, Japanese, Spanish

Criteo Reviews

Overall rating
4.3/5
82% positive reviews
6
Excellent
3
Very good
1
Average
1
Poor
0
Terrible
Chitta ranjan D.

Convert Traffic to Customers Using Criteo

Used Daily for 1+ year
Reviewed on 2018/12/18
Review Source: Capterra

I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent.

Pros

One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance.

Cons

For an E-commerce website, it's not that easy to implement the Criteo script.

Response from Criteo

Thank you for your review Chitta.

Do let us know what issues or suggestions you had on the implementation side and we'll pass this on to our product team.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Rob S.

Converts customers and makes money!

Used Daily for 1+ year
Reviewed on 2018/04/09
Review Source: Capterra

If you use Adwords I would highly give this software a shot to do your online marketing for your ecommerce website because it definitely draws customers to your website without a doubt.

Pros

We used to use Adwords to do our online marketing to our customers or potential customers and Criteo seems to be doing a better job and has converted more customers previously than adwords. I even see our ads while roaming the internet and they make you want to click them to bring you to our website and buy stuff.

Cons

Our developer had a tough time connecting Criteo to our Magento store because there apparently wasn't much documentation. However, they did get it setup and working just fine which is making us money.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Cameron S.

Powerful Retargeting, with a Few Downfalls

Used Daily for 1+ year
Reviewed on 2019/06/04
Review Source: Capterra

Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased.

Pros

The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget.

Cons

Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10

Awesome tool for programmatic buying retargeting internationally

Used Weekly for 2+ years
Reviewed on 2019/01/22
Review Source: Capterra

Eliminating waste impressions through programmatic buying and very detailed targeting, getting insights into most valuable audiences, making it easy to scale programmatic campaigns internationally.

Pros

Criteo offers great solutions for programmatic retargeting and makes it possible to target exactly the right people to maximize ROI. With their international focus and presence, it is a great partner for brands buying programmatically world-wide.

Cons

Criteo is not the most transparent partner. Due to their business model, it is not always clear what their fee is and if buying could be even more efficient.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend

9.0/10
Cristiano P.

Best retargeting software in the market

Used Daily for 2+ years
Reviewed on 2019/01/14
Review Source: Capterra

They are my tool of choice for retargeting campaigns

Pros

Great performance, ease of use and reliability of accounts

Cons

Lack of a detailed site list or whitelist options

Response from Criteo

Thanks for your review Paolini, we're delighted to be able to help you!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

Criteo Pricing

Starting from
US$1,00
Pricing options
Free Trial
Subscription
Value for money

Please contact Criteo for pricing information

Criteo Features


  • A/B Testing
  • API
  • Activity Dashboard
  • Automatic Notifications
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Social Network Marketing
  • Third Party Integration

Additional information for Criteo

Key features of Criteo

  • Ads across desktop, mobile, social, and e-mail
  • Bidding algorithms
  • Cost-per-click pricing
  • Criteo EngineTM
  • Criteo performance optimization platform (CPOP)
  • Customizable graphic display
  • Display ads
  • Highly personalized email marketing
  • Next generation mobile banners
  • Personalized ad targeting
  • Personalized retargeting
  • Prediction algorithms
  • Real-time campaign performance tracking
  • Recommendation algorithms

Benefits

  • Criteo Email delivers highly personalized messages in real-time, showing individual website visitors the products most relevant to their browsing history.

  • With personalized targeting and product recommendation strategies, Criteo technology engages consumers at different buying stages.

  • Criteo targets both active, repeat users of your site as well as those who have never visited before, ensuring that a wider audience and potential new markets are reached.

  • Criteo FAQs

    Below are some frequently asked questions for Criteo.

    Q. What type of pricing plans does Criteo offer?

    Criteo offers the following pricing plans:

    Starting from: US$1,00

    Pricing model: Subscription

    Free Trial: Available

    Please contact Criteo for pricing information

    Q. What are the main features of Criteo?

    Criteo offers the following features:

    • Ads across desktop, mobile, social, and e-mail
    • Bidding algorithms
    • Cost-per-click pricing
    • Criteo EngineTM
    • Criteo performance optimization platform (CPOP)
    • Customizable graphic display
    • Display ads
    • Highly personalized email marketing
    • Next generation mobile banners
    • Personalized ad targeting
    • Personalized retargeting
    • Prediction algorithms
    • Real-time campaign performance tracking
    • Recommendation algorithms

    Q. Who are the typical users of Criteo?

    Criteo has the following typical customers:

    Large Enterprises, Mid Size Business, Small Business

    Q. What languages does Criteo support?

    Criteo supports the following languages:

    English, French, German, Irish, Japanese, Spanish

    Q. What type of pricing plans does Criteo offer?

    Criteo has the following pricing plans:

    Subscription

    Q. Does Criteo support mobile devices?

    We do not have any information about what devices Criteo supports

    Q. What other apps does Criteo integrate with?

    Criteo integrates with the following applications:

    AT Internet Web Analytics, Astronomer, Improvado, LiveRamp IdentityLink, Panoply, Shopping Feed

    Q. What level of support does Criteo offer?

    Criteo offers the following support options:

    Forum, Online Support, Phone Support, Video Tutorials