Criteo Dynamic Retargeting

Digital performance advertising for retail E-commerce sites

About Criteo Dynamic Retargeting

Criteo Dynamic Retargeting is a behavioural merchandising, advertising and retargeting tool for retail E-commerce sites. Criteo operate on a global scale, delivering personalized performance marketing.

Using state-of-the-art machine learning algorithms, Criteo delivers highly targeted, real-time, predictive product recommendations. Individual consumer interests and purchase intent are analyzed by Intelligent algorithms. With personalized retargeting, Criteo then displays product ads tailored to potential customers.

Key benefits of Criteo Dynamic Retargeting

  • Criteo Email delivers highly personalized messages in real-time, showing individual website visitors the products most relevant to their browsing history.

  • With personalized targeting and product recommendation strategies, Criteo technology engages consumers at different buying stages.

  • Criteo targets both active, repeat users of your site as well as those who have never visited before, ensuring that a wider audience and potential new markets are reached.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany and 5 others, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    English, French, German, Irish, Japanese, Spanish

    Images

    An example of a targeted Criteo ad
    Criteo implementation test
    View 3 more
    Criteo Dynamic Retargeting video
    Criteo Dynamic Retargeting video
    Criteo Dynamic Retargeting screenshot: An example of a targeted Criteo ad Criteo Dynamic Retargeting screenshot: Criteo implementation test

    Features

    Total features of Criteo Dynamic Retargeting: 25

    • AI/Machine Learning
    • Ad Inventory Management
    • Audience Targeting
    • Behavioral Targeting
    • Benchmarking
    • Campaign Analytics
    • Campaign Management
    • Conversion Tracking
    • Cross Channel Attribution
    • Customer Segmentation
    • Data Blending
    • Data Discovery
    • Demand Forecasting
    • Display Ad Management
    • Dynamic Content
    • Geotargeting
    • Mobile Retargeting
    • Multi-Campaign
    • Multi-Channel Marketing
    • Personalization
    • Recommendations
    • Reporting/Analytics
    • Retargeting Ads
    • Sentiment Analysis
    • Social Media Retargeting

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    Reviews

    Overall rating

    4,2 /5
    (12)
    Value for Money
    4,1/5
    Features
    4,2/5
    Ease of Use
    3,9/5
    Customer Support
    3,8/5

    Already have Criteo Dynamic Retargeting?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 12
    Chitta ranjan D.
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: 201-500 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Convert Traffic to Customers Using Criteo

    Reviewed on 2018/12/18

    I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and...

    I am using Criteo for one of our E-commerce clients from last two years. The conversion rate and average order value are always good. Overall my experience with Criteo is excellent.

    Pros

    One of the best, easy to use industry top leader in retargeting. Retarget your traffic simply by adding Criteo script to your website. Excellent customer support with a dedicated account manager who will guide you with bid optimization techniques. In addition to multiple other websites, it also shows ads on Facebook. With its dashboard report, one can get a clear idea on the number of impressions, clicks, conversion and revenue details every day to track the performance.

    Cons

    For an E-commerce website, it's not that easy to implement the Criteo script.

    Response from Criteo

    Thank you for your review Chitta.

    Do let us know what issues or suggestions you had on the implementation side and we'll pass this on to our product team.

    Cameron S.
    Overall rating
    • Industry: Consumer Goods
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Powerful Retargeting, with a Few Downfalls

    Reviewed on 2019/06/04

    Overall, we're happy with the results our e-commerce campaigns have experienced with the addition...

    Overall, we're happy with the results our e-commerce campaigns have experienced with the addition of Criteo. Revenue and overall web traffic have increased.

    Pros

    The dynamic retargeting options that Criteo offers are vast and effective - we've been seeing around 2.0 ROAS since implementation with a limited budget.

    Cons

    Unfortunately, customization options for the creatives themselves are a bit limited. For example, we've been running into issues of having the same product show four separate times in the same creative - not a professional look.

    Verified Reviewer
    Overall rating
    • Industry: Retail
    • Company size: 2-10 Employees
    • Used Monthly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 2.0 /10

    Machine Learning gone awry

    Reviewed on 2019/04/29

    NONE, we now use our media company to do all RETARGETING via social, google and other platforms....

    NONE, we now use our media company to do all RETARGETING via social, google and other platforms. Criteo lost our business FOREVER.

    Pros

    I loved Criteo at the beginning when I had an account rep. It was great when a person managed the bids, the retargeting and the software. Once that stopped and it was turned over to their inside team or "MACHINE" in Europe with NO point of contact at all, it went VERY BAD. I was very unhappy with the service overall and yanked my budget within months of this changeover.

    Cons

    The machine learning kept our bids accelerated way after 4th Quarter and then it overspent my budget in January in one week instead of the usual monthly budget alloted. The bids should have been reduced as of 1/1 when the traffic went down but they were not and the company did NOTHING to make up for their screwup and mishap. They even admitted it was their error!!!

    Response from Criteo

    Thank you for your feedback, we have read your comments with interest and would really appreciate the opportunity to speak to you further about your review. Feel free to email us at reviews at criteo dot com

    Rob S.
    Overall rating
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Converts customers and makes money!

    Reviewed on 2018/04/09

    If you use Adwords I would highly give this software a shot to do your online marketing for your...

    If you use Adwords I would highly give this software a shot to do your online marketing for your ecommerce website because it definitely draws customers to your website without a doubt.

    Pros

    We used to use Adwords to do our online marketing to our customers or potential customers and Criteo seems to be doing a better job and has converted more customers previously than adwords. I even see our ads while roaming the internet and they make you want to click them to bring you to our website and buy stuff.

    Cons

    Our developer had a tough time connecting Criteo to our Magento store because there apparently wasn't much documentation. However, they did get it setup and working just fine which is making us money.

    Verified Reviewer
    Overall rating
    • Industry: Internet
    • Company size: 51-200 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Awesome tool for programmatic buying retargeting internationally

    Reviewed on 2019/01/22

    Eliminating waste impressions through programmatic buying and very detailed targeting, getting...

    Eliminating waste impressions through programmatic buying and very detailed targeting, getting insights into most valuable audiences, making it easy to scale programmatic campaigns internationally.

    Pros

    Criteo offers great solutions for programmatic retargeting and makes it possible to target exactly the right people to maximize ROI. With their international focus and presence, it is a great partner for brands buying programmatically world-wide.

    Cons

    Criteo is not the most transparent partner. Due to their business model, it is not always clear what their fee is and if buying could be even more efficient.

    Showing 5 reviews of 12 Read all reviews

    Criteo Dynamic Retargeting FAQs

    Below are some frequently asked questions for Criteo Dynamic Retargeting.

    Criteo Dynamic Retargeting offers the following pricing plans:

    • Starting from:
    • Pricing model: Subscription
    • Free Trial: Not Available

    Please contact Criteo for pricing information

    We do not have any information about Criteo Dynamic Retargeting features

    Criteo Dynamic Retargeting has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    Criteo Dynamic Retargeting supports the following languages:

    English, French, German, Irish, Japanese, Spanish

    Criteo Dynamic Retargeting supports the following devices:

    We do not have any information about what integrations Criteo Dynamic Retargeting has

    Criteo Dynamic Retargeting offers the following support options:

    Email/Help Desk, FAQs/Forum, Phone Support, Chat

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