Demandbase One

B2B marketing software for account-based marketing

About Demandbase One

Demandbase ABM Platform is a cloud-based B2B and accounts-based marketing automation solution specifically built to target your most valued accounts. The range of marketing tools offered by Demandbase are covered in 4 categories: Measurement, Advertising, Personalization and Conversion. Within these categories are features such as account-based advertising and retargeting, live chat, web analytics and a campaign performance monitor.

Demandbase focuses uniquely on accounts-based marketing - a unique, targeted approach to B2B marketing. Demandbase helps to target and personalize campaigns from advertising through to on-site content delivery, with sales conversion tools to secure leads at the final stage of the funnel and built-in analytics to visualize and better understand the success of your campaigns.

Demandbase bridges the gap between account-based marketing automation and campaign analytics, connect website activity, marketing campaigns, online advertising and revenue. It does this by providing a range of features such as web analytics and user behavior reporting; live chat, lead capturing, scoring and lead routing; along with content creation, audience segmentation and personlized re-targeting.

Optimize accounts-based marketing by using the Performance Manager in Demandbase to track the activity of specific groups, such as your most important prospects and customers, using this audience data to create targeted marketing campaigns. The Demandbase team will then review your campaign creatives before launch. As the campaign runs, the software will track and compare campaign performance with website activity.

You can use the actionable insights provided by the Demandbase Performance Manager to create targeted, personalized advertising messages to publish in real-time across third-party, publisher sites. Demandbase then targets impressions on third-party publisher sites in real time. The software also measures your target customer activity on your own site and connects it to ad spend and revenue.

Along with building and analyzing account-based marketing campaigns, Demandbase can also be used for better lead management. The simple form builder in Demandbase lets you capture leads and distribute this information to the most relevant people. In order to improve bounce rate, Demandbase shows a short form to your prospects to fill out, while automatically capturing vital company information in real-time in the background.

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Demandbase One

Key benefits of Demandbase One

  • Demandbase focuses on account-based marketing, with specific features to automate account-based advertising and retargeting, as well as website personalization for target audiences.

  • Account-based visitor identification for Live Chat: Configure your live-chat tool to offer targeted engagement to specific companies and accounts. Route specific chat sessions to reps or departments.

  • Website user behavior analytics: See which companies are coming to your website in real-time, which pages they are viewing and which content they are engaging with. Segment users and measure traffic by industry, revenue, account status and more.

  • Third party web analytics integrations: Google Analytics, Adobe Analytics.

  • Third party live-chat integrations: BoldChat, LivePerson.

  • Third party marketing automation integrations: Aprimo, Oracle Marketing Cloud, ExactTarget, Marketo, Salesforce Pardot.

  • Third party CMS integrations: Acquia, Adobe Experience Manager, Adobe Target, Ektron, ExactTarget, GetSmartContent, Drupal, Limelight, Optimizely.
  • Devices

    Business size

    S M L

    Markets

    Canada, United States

    Supported Languages

    English

    Pricing starting from:

    N/A

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Demandbase One

    Images

    Demandbase One Software - Corporate accpunt view in SAP CRM On Demand
    Demandbase One Software - Account activity overview in SAP CRM On Demand
    Demandbase One Software - Key actionable insights in Demandbase
    Demandbase One Software - Use Demandbase to monitor campaign performance
    Demandbase One Software - Measure the activity of targeted accounts in Demandbase
    Demandbase One Software - Use Demandbase to connect campaigns, accounts and website activity
    Demandbase One Software - Demandbase and Google Analytics integration
    Demandbase One Software - Demandbase lead capture form
    View 9 more
    Demandbase One video
    Demandbase One Software - Corporate accpunt view in SAP CRM On Demand
    Demandbase One Software - Account activity overview in SAP CRM On Demand
    Demandbase One Software - Key actionable insights in Demandbase
    Demandbase One Software - Use Demandbase to monitor campaign performance
    Demandbase One Software - Measure the activity of targeted accounts in Demandbase
    Demandbase One Software - Use Demandbase to connect campaigns, accounts and website activity
    Demandbase One Software - Demandbase and Google Analytics integration
    Demandbase One Software - Demandbase lead capture form

    Features

    Total features of Demandbase One: 18

    • Audience Targeting
    • B2B Lead Generation
    • CRM
    • Campaign Management
    • Campaign Personalization
    • Competitive Analysis
    • Content Marketing Software
    • Customer Journey Mapping
    • Customer Segmentation
    • Engagement Tracking
    • Intent Data
    • Multi-Channel Attribution
    • Multi-Channel Marketing
    • Progress Tracking
    • ROI Tracking
    • Reporting/Analytics
    • Target Account Identification
    • Third Party Integrations

    Alternatives

    6sense

    4,4
    #1 Alternative to Demandbase One
    6sense is a B2B predictive intelligence platform for marketing and sales. Using its private network of billions of...

    Terminus

    4,5
    #2 Alternative to Demandbase One
    Terminus is an account-based marketing software that offers tools including target account identification, account-based...

    N.Rich

    0
    #3 Alternative to Demandbase One
    N.Rich is a cloud-base platform specifically designed to provide the right advertising tools to growth-oriented...

    ActiveDEMAND

    4,2
    #4 Alternative to Demandbase One
    ActiveDEMAND is an online integrated marketing platform used by marketers and agencies to promote their products and...

    Reviews

    Overall rating

    4,3 /5
    (13)
    Value for Money
    3,4/5
    Features
    4,1/5
    Ease of Use
    4/5
    Customer Support
    3,8/5

    Already have Demandbase One?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 13
    Emily S.
    Overall rating
    • Industry: Computer Software
    • Company size: 51-200 Employees
    • Used Monthly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Best ABM Tool Out There

    Reviewed on 2022/05/19

    I wish I had more of an opportunity to use the tool as I am no longer at the company I set it up...

    I wish I had more of an opportunity to use the tool as I am no longer at the company I set it up for. But if your company has a difficult time understanding what prospects/accounts to prioritize and understanding your strongest target audiences/market, then Demandbase One is an absolute must.
    Especially if you use Salesforce as your CRM.

    Pros

    As a Salesforce administrator, I especially love the SFDC integration of Demandbase for starters. But I love the UI of the tool itself, that you can add custom tags & fields & dashboard/report views.
    I love the intuitive ability of the account scoring feature and while we hadn't setup lead scoring as well, I can imagine it's just as valuable for companies who use leads and get a lot of them.

    Cons

    It's a bit tedious to setup from the admin perspective if you don't have a very big ops team to do it together with.But aside from that, it's hard to find a complaint otherwise.

    Erin O.
    Overall rating
    • Industry: Aviation & Aerospace
    • Company size: 51-200 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Intent Data to Better Target

    Reviewed on 2020/05/05

    So far, my experience has been good. They have a really solid CSM team and have been very responsive...

    So far, my experience has been good. They have a really solid CSM team and have been very responsive.

    Pros

    DemandBase is easy to use and has some great reporting features to measure trend over time for your target accounts.

    Cons

    The ad-serving capability is manual (meaning you have to provide their team with all of the assets and lists and their team sets up the campaigns and manages them. I have used other tools in the past (e.g. 6Sense and Terminus) where they just allow you to run the campaigns directly from their platform, which seems easier and faster.

    Alternatives Considered

    Terminus and 6sense

    Reasons for Switching to Demandbase One

    Primarily because the ease of purchase - the platform was already an existing vendor within the larger company I am a part of, so the purchase process was faster and easier than starting from scratch.
    Gustavo O.
    Overall rating
    • Industry: Financial Services
    • Company size: 51-200 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 1.0 /10

    Does not Provide Enough Information

    Reviewed on 2021/06/11

    Overall, this may be a great tool for organizations with great sfdc information. However, not all...

    Overall, this may be a great tool for organizations with great sfdc information. However, not all organizations have great information. Especially ones that are still learning and growing rapidly. If your company is still growing, then this isn't the tool for you. There are other tools out there that can be more helpful for your outbound and inbound teams.

    Pros

    It's nice that it gives you insights on how and who (company) to connect with.

    Cons

    I've used this tool for over 3 years and nothing has changed about the tool. It's rare to see anyone generate opportunities from the tool. It takes a very long time to get the tool out to everyone and once you do, the information is rarely correct. It'll provide you with lead information for other reps. If your company doesn't have great sfdc information then this tool will not be great for your organization. The customer support is not great. The sales reps make a lot of false promises and when asked about issues with the tool they don't have any answers. The tool is like advertising, nothing is guaranteed and the support team can't say much when it comes to help and issues.

    Verified Reviewer
    Overall rating
    • Industry: Insurance
    • Company size: 51-200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Loads of great engagement features

    Reviewed on 2019/11/26

    Overall pretty happy with it as it does provide great insights.

    Overall pretty happy with it as it does provide great insights.

    Pros

    This is a really useful tool for our sales teams in terms of seeing if their prospects are engaged. Really valuable from a sales and marketing perspective.

    Cons

    I really wasn't impressed with the reporting aspect. Not simple at all and a rather confined process.

    Lauren M.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 201-500 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    SDR must have

    Reviewed on 2018/11/27

    Pros

    There are so many insight about what companies are doing and how they are interacting with your site. The visibility is so helpful with my day to day.

    Cons

    I do not always agree with the rankings, but It is never an issue

    Showing 5 reviews of 13 Read all reviews

    Demandbase One FAQs

    Below are some frequently asked questions for Demandbase One.

    Demandbase One offers the following pricing plans:

    • Free Trial: Not Available

    Contact the sales team at Demandbase for a quote

    Demandbase One has the following typical customers:

    201-500, 501-1 000, 1 001-5 000

    Demandbase One supports the following languages:

    English

    Demandbase One supports the following devices:

    We do not have any information about what integrations Demandbase One has

    We do not have any information about what support options Demandbase One has

    Related categories

    See all software categories found for Demandbase One.