Demandbase

Demandbase

B2B marketing software for account-based marketing

4.3/5 (8 reviews)

Demandbase Overview

Demandbase is a cloud-based B2B and accounts-based marketing automation solution specifically built to target your most valued accounts. The range of marketing tools offered by Demandbase are covered in 4 categories: Measurement, Advertising, Personalization and Conversion. Within these categories are features such as account-based advertising and retargeting, live chat, web analytics and a campaign performance monitor.

Demandbase's focuses uniquely on accounts-based marketing - a unique, targeted approach to B2B marketing. Demandbase helps to target and personalize campaigns from advertising through to on-site content delivery, with sales conversion tools to secure leads at the final stage of the funnel and built-in analytics to visualize and better understand the success of your campaigns.

Demandbase bridges the gap between account-based marketing automation and campaign analytics, connect website activity, marketing campaigns, online advertising and revenue. It does this by providing a range of features such as web analytics and user behavior reporting; live chat, lead capturing, scoring and lead routing; along with content creation, audience segmentation and personlized re-targeting.

Optimize accounts-based marketing by using the Performance Manager in Demandbase to track the activity of specific groups, such as your most important prospects and customers, using this audience data to create targeted marketing campaigns. The Demandbase team will then review your campaign creatives before launch. As the campaign runs, the software will track and compare campaign performance with website activity.

You can use the actionable insights provided by the Demandbase Performance Manager to create targeted, personalized advertising messages to publish in real-time across third-party, publisher sites. Demandbase then targets impressions on third-party publisher sites in real time. The software also measures your target customer activity on your own site and connects it to ad spend and revenue.

Along with building and analyzing account-based marketing campaigns, Demandbase can also be used for better lead management. The simple form builder in Demandbase lets you capture leads and distribute this information to the most relevant people. In order to improve bounce rate, Demandbase shows a short form to your prospects to fill out, while automatically capturing vital company information in real-time in the background.

Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Business size

S
M
L

Markets

Canada, Europe, United States

Supported Languages

English

Demandbase Reviews

Overall rating
4.3/5
75% positive reviews
6
Excellent
0
Very good
2
Average
0
Poor
0
Terrible
Lauren M.

SDR must have

Used Daily for 6-12 months
Reviewed on 2018/11/27
Review Source: Capterra

Pros

There are so many insight about what companies are doing and how they are interacting with your site. The visibility is so helpful with my day to day.

Cons

I do not always agree with the rankings, but It is never an issue

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Talmage E.

I love the insights, very actionable.

Used Daily for 1-5 months
Reviewed on 2019/05/16
Review Source: Capterra

Pros

I come from a digital marketing background and I can't get enough of the data and insights Demandbase provides. Being able to see which companies and accounts are actively searching for our solution helps our team make very timely touch points.

Cons

I wish I could add more keywords to track. If I had more flexibility there I'd love it.

Rating breakdown

Ease of Use

Likelihood to recommend

8.0/10
Verified Reviewer

Lots of great features, if you pay top dollar

Used Monthly for 1+ year
Reviewed on 2019/02/05
Review Source: Capterra

Customer service was slow to respond to my inquiries and routinely provided little to no help. After our most recent campaign and the reporting difficulties we faced, we were pitched on a new analytics platform they have available (for a large fee on top of what we already pay). I was not impressed with our first campaign run and have low expectations moving forward.

Pros

It gave us the ability to target the exact accounts we wanted to no matter where they were on the web in multiple ad formats.

Cons

The reporting platform was awful. Any type of data manipulation that I wanted to perform had to be done outside of the platform with a csv export. Even still, you were confined to the metrics that they defined, and those definitions were anything but simple. It took me 10 times longer than it should have to create a concise and easy to digest report from our efforts in our most recent campaign.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend

5.0/10
Dan L.

Great information but difficult to access and implement. Integrations and documentation not great.

Used Weekly for 6-12 months
Reviewed on 2019/08/30
Review Source: Capterra

Pros

The obvious positive is that the information they provide is extremely valuable. For marketing, understanding when people are looking for information on your product on and off your site is the holy grail. The problem is that this product does not make it easy to utilize this information outside of paid ads.

Cons

Poor documentation, weak implementation consultants, shoddy integrations with Salesforce and Pardot, hardly any reporting functionality to make the information easy to access and understand. Support staff is not familiar with the product.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

3.0/10
Verified Reviewer

Engaged Prospect

Used Weekly for 6-12 months
Reviewed on 2019/04/11
Review Source: Capterra

Pros

See which prospects are engaging with your website or researching relevant articles.

Cons

Supposed to get real-time alerts through Slack, but my alerts don't work.

Rating breakdown

Ease of Use

Likelihood to recommend

10.0/10

Demandbase Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Contact the sales team at Demandbase for a quote

Demandbase Features

  • Third Party Integration

  • A/B Testing
  • API
  • Activity Dashboard
  • Automatic Notifications
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Email Marketing Management
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration

Additional information for Demandbase

Key features of Demandbase

  • 3rd party CMS integrations
  • 3rd party live-chat integrations
  • 3rd party marketing automation integrations
  • 3rd party web analytics integrations
  • Account-based advertising
  • Account-based re-targeting
  • Build and manage audiences
  • Demandbase forms for lead capture
  • Lead distribution
  • Lead scoring
  • Live-chat routing
  • Live-chat visitor identification
  • Marketing campaign performance manager
  • Personalized content creation
  • Real-time content delivery
  • Sales Accelerator dashboards
  • Web analytics & revenue reports
  • Website activity measurement
  • Website user behavior analytics
  • Website visitor segmentation & targeting

Benefits

  • Demandbase focuses on account-based marketing, with specific features to automate account-based advertising and retargeting, as well as website personalization for target audiences.

  • Account-based visitor identification for Live Chat: Configure your live-chat tool to offer targeted engagement to specific companies and accounts. Route specific chat sessions to reps or departments.

  • Website user behavior analytics: See which companies are coming to your website in real-time, which pages they are viewing and which content they are engaging with. Segment users and measure traffic by industry, revenue, account status and more.

  • Third party web analytics integrations: Google Analytics, Adobe Analytics.

  • Third party live-chat integrations: BoldChat, LivePerson.

  • Third party marketing automation integrations: Aprimo, Oracle Marketing Cloud, ExactTarget, Marketo, Salesforce Pardot.

  • Third party CMS integrations: Acquia, Adobe Experience Manager, Adobe Target, Ektron, ExactTarget, GetSmartContent, Drupal, Limelight, Optimizely.

  • Demandbase FAQs

    Below are some frequently asked questions for Demandbase.

    Q. What type of pricing plans does Demandbase offer?

    Demandbase offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Not Available

    Contact the sales team at Demandbase for a quote

    Q. What are the main features of Demandbase?

    Demandbase offers the following features:

    • 3rd party CMS integrations
    • 3rd party live-chat integrations
    • 3rd party marketing automation integrations
    • 3rd party web analytics integrations
    • Account-based advertising
    • Account-based re-targeting
    • Build and manage audiences
    • Demandbase forms for lead capture
    • Lead distribution
    • Lead scoring
    • Live-chat routing
    • Live-chat visitor identification
    • Marketing campaign performance manager
    • Personalized content creation
    • Real-time content delivery
    • Sales Accelerator dashboards
    • Web analytics & revenue reports
    • Website activity measurement
    • Website user behavior analytics
    • Website visitor segmentation & targeting

    Q. Who are the typical users of Demandbase?

    Demandbase has the following typical customers:

    Large Enterprises, Mid Size Business

    Q. What languages does Demandbase support?

    Demandbase supports the following languages:

    English

    Q. What type of pricing plans does Demandbase offer?

    Demandbase has the following pricing plans:

    Subscription

    Q. Does Demandbase support mobile devices?

    We do not have any information about what devices Demandbase supports

    Q. What other apps does Demandbase integrate with?

    Demandbase integrates with the following applications:

    Drift, Integrate, Optimizely, ion interactive

    Q. What level of support does Demandbase offer?

    We do not have any information about what support options Demandbase has