B2B marketing software for account-based marketing
4.3/5 (8 reviews)Demandbase is a cloud-based B2B and accounts-based marketing automation solution specifically built to target your most valued accounts. The range of marketing tools offered by Demandbase are covered in 4 categories: Measurement, Advertising, Personalization and Conversion. Within these categories are features such as account-based advertising and retargeting, live chat, web analytics and a campaign performance monitor.
Demandbase's focuses uniquely on accounts-based marketing - a unique, targeted approach to B2B marketing. Demandbase helps to target and personalize campaigns from advertising through to on-site content delivery, with sales conversion tools to secure leads at the final stage of the funnel and built-in analytics to visualize and better understand the success of your campaigns.
Demandbase bridges the gap between account-based marketing automation and campaign analytics, connect website activity, marketing campaigns, online advertising and revenue. It does this by providing a range of features such as web analytics and user behavior reporting; live chat, lead capturing, scoring and lead routing; along with content creation, audience segmentation and personlized re-targeting.
Optimize accounts-based marketing by using the Performance Manager in Demandbase to track the activity of specific groups, such as your most important prospects and customers, using this audience data to create targeted marketing campaigns. The Demandbase team will then review your campaign creatives before launch. As the campaign runs, the software will track and compare campaign performance with website activity.
You can use the actionable insights provided by the Demandbase Performance Manager to create targeted, personalized advertising messages to publish in real-time across third-party, publisher sites. Demandbase then targets impressions on third-party publisher sites in real time. The software also measures your target customer activity on your own site and connects it to ad spend and revenue.
Along with building and analyzing account-based marketing campaigns, Demandbase can also be used for better lead management. The simple form builder in Demandbase lets you capture leads and distribute this information to the most relevant people. In order to improve bounce rate, Demandbase shows a short form to your prospects to fill out, while automatically capturing vital company information in real-time in the background.
Pros
There are so many insight about what companies are doing and how they are interacting with your site. The visibility is so helpful with my day to day.
Cons
I do not always agree with the rankings, but It is never an issue
Pros
I come from a digital marketing background and I can't get enough of the data and insights Demandbase provides. Being able to see which companies and accounts are actively searching for our solution helps our team make very timely touch points.
Cons
I wish I could add more keywords to track. If I had more flexibility there I'd love it.
Customer service was slow to respond to my inquiries and routinely provided little to no help. After our most recent campaign and the reporting difficulties we faced, we were pitched on a new analytics platform they have available (for a large fee on top of what we already pay). I was not impressed with our first campaign run and have low expectations moving forward.
Pros
It gave us the ability to target the exact accounts we wanted to no matter where they were on the web in multiple ad formats.
Cons
The reporting platform was awful. Any type of data manipulation that I wanted to perform had to be done outside of the platform with a csv export. Even still, you were confined to the metrics that they defined, and those definitions were anything but simple. It took me 10 times longer than it should have to create a concise and easy to digest report from our efforts in our most recent campaign.
Pros
The obvious positive is that the information they provide is extremely valuable. For marketing, understanding when people are looking for information on your product on and off your site is the holy grail. The problem is that this product does not make it easy to utilize this information outside of paid ads.
Cons
Poor documentation, weak implementation consultants, shoddy integrations with Salesforce and Pardot, hardly any reporting functionality to make the information easy to access and understand. Support staff is not familiar with the product.
Pros
See which prospects are engaging with your website or researching relevant articles.
Cons
Supposed to get real-time alerts through Slack, but my alerts don't work.
Contact the sales team at Demandbase for a quote
Below are some frequently asked questions for Demandbase.
Demandbase offers the following pricing plans:
Pricing model: Subscription
Free Trial: Not Available
Contact the sales team at Demandbase for a quote
Demandbase offers the following features:
Demandbase has the following typical customers:
Large Enterprises, Mid Size Business
Demandbase supports the following languages:
English
Demandbase has the following pricing plans:
Subscription
We do not have any information about what devices Demandbase supports
Demandbase integrates with the following applications:
Drift, Integrate, Optimizely, ion interactive
We do not have any information about what support options Demandbase has
