Demandbase ABM Platform

B2B marketing software for account-based marketing

About Demandbase ABM Platform

Demandbase ABM Platform is a cloud-based B2B and accounts-based marketing automation solution specifically built to target your most valued accounts. The range of marketing tools offered by Demandbase are covered in 4 categories: Measurement, Advertising, Personalization and Conversion. Within these categories are features such as account-based advertising and retargeting, live chat, web analytics and a campaign performance monitor.

Demandbase focuses uniquely on accounts-based marketing - a unique, targeted approach to B2B marketing. Demandbase helps to target and personalize campaigns from advertising through to on-site content delivery, with sales conversion tools to secure leads at the final stage of the funnel and built-in analytics to visualize and better understand the success of your campaigns.

Demandbase bridges the gap between account-based marketing automation and campaign analytics, connect website activity, marketing campaigns, online advertising and revenue. It does this by providing a range of features such as web analytics and user behavior reporting; live chat, lead capturing, scoring and lead routing; along with content creation, audience segmentation and personlized re-targeting.

Optimize accounts-based marketing by using the Performance Manager in Demandbase to track the activity of specific groups, such as your most important prospects and customers, using this audience data to create targeted marketing campaigns. The Demandbase team will then review your campaign creatives before launch. As the campaign runs, the software will track and compare campaign performance with website activity.

You can use the actionable insights provided by the Demandbase Performance Manager to create targeted, personalized advertising messages to publish in real-time across third-party, publisher sites. Demandbase then targets impressions on third-party publisher sites in real time. The software also measures your target customer activity on your own site and connects it to ad spend and revenue.

Along with building and analyzing account-based marketing campaigns, Demandbase can also be used for better lead management. The simple form builder in Demandbase lets you capture leads and distribute this information to the most relevant people. In order to improve bounce rate, Demandbase shows a short form to your prospects to fill out, while automatically capturing vital company information in real-time in the background.

Key benefits of Demandbase ABM Platform

  • Demandbase focuses on account-based marketing, with specific features to automate account-based advertising and retargeting, as well as website personalization for target audiences.

  • Account-based visitor identification for Live Chat: Configure your live-chat tool to offer targeted engagement to specific companies and accounts. Route specific chat sessions to reps or departments.

  • Website user behavior analytics: See which companies are coming to your website in real-time, which pages they are viewing and which content they are engaging with. Segment users and measure traffic by industry, revenue, account status and more.

  • Third party web analytics integrations: Google Analytics, Adobe Analytics.

  • Third party live-chat integrations: BoldChat, LivePerson.

  • Third party marketing automation integrations: Aprimo, Oracle Marketing Cloud, ExactTarget, Marketo, Salesforce Pardot.

  • Third party CMS integrations: Acquia, Adobe Experience Manager, Adobe Target, Ektron, ExactTarget, GetSmartContent, Drupal, Limelight, Optimizely.

  • Devices

    Business size

    S M L

    Markets

    United States, Canada

    Supported Languages

    English

    Images

    Corporate accpunt view in SAP CRM On Demand
    Account activity overview in SAP CRM On Demand
    Key actionable insights in Demandbase
    Use Demandbase to monitor campaign performance
    Measure the activity of targeted accounts in Demandbase
    Use Demandbase to connect campaigns, accounts and website activity
    Demandbase and Google Analytics integration
    Demandbase lead capture form
    View 9 more
    Demandbase ABM Platform video
    Demandbase ABM Platform screenshot: Corporate accpunt view in SAP CRM On Demand Demandbase ABM Platform screenshot: Account activity overview in SAP CRM On Demand Demandbase ABM Platform screenshot: Key actionable insights in Demandbase Demandbase ABM Platform screenshot: Use Demandbase to monitor campaign performance Demandbase ABM Platform screenshot: Measure the activity of targeted accounts in Demandbase Demandbase ABM Platform screenshot: Use Demandbase to connect campaigns, accounts and website activity Demandbase ABM Platform screenshot: Demandbase and Google Analytics integration Demandbase ABM Platform screenshot: Demandbase lead capture form

    Features

    Total features of Demandbase ABM Platform: 2

    • Chat
    • Third Party Integration

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    Reviews

    Overall rating

    4,5 /5
    (11)
    Value for Money
    3,5/5
    Features
    4,2/5
    Ease of Use
    4,2/5
    Customer Support
    3,8/5

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    Software buyers need your help! Product reviews help the rest of us make great decisions.

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    Showing 5 reviews of 11
    Talmage E.
    Overall rating
    • Industry: Human Resources
    • Company size: 1 001-5 000 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 8.0 /10

    I love the insights, very actionable.

    Reviewed on 2019/05/16

    Pros

    I come from a digital marketing background and I can't get enough of the data and insights Demandbase provides. Being able to see which companies and accounts are actively searching for our solution helps our team make very timely touch points.

    Cons

    I wish I could add more keywords to track. If I had more flexibility there I'd love it.

    Erin O.
    Overall rating
    • Industry: Aviation & Aerospace
    • Company size: 51-200 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Intent Data to Better Target

    Reviewed on 2020/05/05

    So far, my experience has been good. They have a really solid CSM team and have been very...

    So far, my experience has been good. They have a really solid CSM team and have been very responsive.

    Pros

    DemandBase is easy to use and has some great reporting features to measure trend over time for your target accounts.

    Cons

    The ad-serving capability is manual (meaning you have to provide their team with all of the assets and lists and their team sets up the campaigns and manages them. I have used other tools in the past (e.g. 6Sense and Terminus) where they just allow you to run the campaigns directly from their platform, which seems easier and faster.

    Verified Reviewer
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 501-1 000 Employees
    • Used Monthly for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 5.0 /10

    Lots of great features, if you pay top dollar

    Reviewed on 2019/02/05

    Customer service was slow to respond to my inquiries and routinely provided little to no help....

    Customer service was slow to respond to my inquiries and routinely provided little to no help. After our most recent campaign and the reporting difficulties we faced, we were pitched on a new analytics platform they have available (for a large fee on top of what we already pay). I was not impressed with our first campaign run and have low expectations moving forward.

    Pros

    It gave us the ability to target the exact accounts we wanted to no matter where they were on the web in multiple ad formats.

    Cons

    The reporting platform was awful. Any type of data manipulation that I wanted to perform had to be done outside of the platform with a csv export. Even still, you were confined to the metrics that they defined, and those definitions were anything but simple. It took me 10 times longer than it should have to create a concise and easy to digest report from our efforts in our most recent campaign.

    Verified Reviewer
    Overall rating
    • Industry: Computer & Network Security
    • Company size: 201-500 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Great platform

    Reviewed on 2020/10/29

    DemandBase has been great across the board. Our support team is great and provided us with tips on...

    DemandBase has been great across the board. Our support team is great and provided us with tips on how to best leverage the tool.

    Pros

    We be been using DemandBase for almost 6 months and have had great success with the tool. Our sales people live the insights into prospects and current customers which allowed a them to act proactively.

    Cons

    That we can only operate it in incognito mode which is frustrating. Also it can sometimes be glitchy but not enough to be annoying.

    Verified Reviewer
    Overall rating
    • Industry: Insurance
    • Company size: 51-200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Loads of great engagement features

    Reviewed on 2019/11/26

    Overall pretty happy with it as it does provide great insights.

    Overall pretty happy with it as it does provide great insights.

    Pros

    This is a really useful tool for our sales teams in terms of seeing if their prospects are engaged. Really valuable from a sales and marketing perspective.

    Cons

    I really wasn't impressed with the reporting aspect. Not simple at all and a rather confined process.

    Showing 5 reviews of 11 Read all reviews

    Demandbase ABM Platform FAQs

    Below are some frequently asked questions for Demandbase ABM Platform.

    Demandbase ABM Platform offers the following pricing plans:

    • Pricing model: Subscription
    • Free Trial: Not Available

    Contact the sales team at Demandbase for a quote

    Demandbase ABM Platform offers the following features:

    • 3rd party CMS integrations
    • 3rd party live-chat integrations
    • 3rd party marketing automation integrations
    • 3rd party web analytics integrations
    • Account-based advertising
    • Account-based re-targeting
    • Build and manage audiences
    • Demandbase forms for lead capture
    • Lead distribution
    • Lead scoring
    • Live-chat routing
    • Live-chat visitor identification
    • Marketing campaign performance manager
    • Personalized content creation
    • Real-time content delivery
    • Sales Accelerator dashboards
    • Web analytics & revenue reports
    • Website activity measurement
    • Website user behavior analytics
    • Website visitor segmentation & targeting

    Demandbase ABM Platform has the following typical customers:

    Large Enterprises, Mid Size Business

    Demandbase ABM Platform supports the following languages:

    English

    We do not have any information about what devices Demandbase ABM Platform supports

    Demandbase ABM Platform integrates with the following applications:

    Drift, Optimizely, VWO Fullstack, VWO Testing

    We do not have any information about what support options Demandbase ABM Platform has

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