Demandbase ABM Platform
B2B marketing software for account-based marketing
4,5 /5 (11 reviews) Write a Review!Demandbase ABM Platform Overview
What is Demandbase ABM Platform?
Demandbase ABM Platform is a cloud-based B2B and accounts-based marketing automation solution specifically built to target your most valued accounts. The range of marketing tools offered by Demandbase are covered in 4 categories: Measurement, Advertising, Personalization and Conversion. Within these categories are features such as account-based advertising and retargeting, live chat, web analytics and a campaign performance monitor.
Demandbase focuses uniquely on accounts-based marketing - a unique, targeted approach to B2B marketing. Demandbase helps to target and personalize campaigns from advertising through to on-site content delivery, with sales conversion tools to secure leads at the final stage of the funnel and built-in analytics to visualize and better understand the success of your campaigns.
Demandbase bridges the gap between account-based marketing automation and campaign analytics, connect website activity, marketing campaigns, online advertising and revenue. It does this by providing a range of features such as web analytics and user behavior reporting; live chat, lead capturing, scoring and lead routing; along with content creation, audience segmentation and personlized re-targeting.
Optimize accounts-based marketing by using the Performance Manager in Demandbase to track the activity of specific groups, such as your most important prospects and customers, using this audience data to create targeted marketing campaigns. The Demandbase team will then review your campaign creatives before launch. As the campaign runs, the software will track and compare campaign performance with website activity.
You can use the actionable insights provided by the Demandbase Performance Manager to create targeted, personalized advertising messages to publish in real-time across third-party, publisher sites. Demandbase then targets impressions on third-party publisher sites in real time. The software also measures your target customer activity on your own site and connects it to ad spend and revenue.
Along with building and analyzing account-based marketing campaigns, Demandbase can also be used for better lead management. The simple form builder in Demandbase lets you capture leads and distribute this information to the most relevant people. In order to improve bounce rate, Demandbase shows a short form to your prospects to fill out, while automatically capturing vital company information in real-time in the background.
Demandbase ABM Platform Overview
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Contact the sales team at Demandbase for a quote
Demandbase ABM Platform Features
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Demandbase ABM Platform Reviews
Demandbase ABM Platform Reviews
Intent Data to Better Target
So far, my experience has been good. They have a really solid CSM team and have been very responsive.
Lots of great features, if you pay top dollar
Customer service was slow to respond to my inquiries and routinely provided little to no help. After our most recent campaign and the reporting difficulties we faced, we were pitched on a new analytics platform they have available (for a large fee on top of what we already pay). I was not impressed with our first campaign run and have low expectations moving forward.
Loads of great engagement features
Overall pretty happy with it as it does provide great insights.
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I love the insights, very actionable.
Pros
I come from a digital marketing background and I can't get enough of the data and insights Demandbase provides. Being able to see which companies and accounts are actively searching for our solution helps our team make very timely touch points.
Cons
I wish I could add more keywords to track. If I had more flexibility there I'd love it.
Intent Data to Better Target
So far, my experience has been good. They have a really solid CSM team and have been very responsive.
Pros
DemandBase is easy to use and has some great reporting features to measure trend over time for your target accounts.
Cons
The ad-serving capability is manual (meaning you have to provide their team with all of the assets and lists and their team sets up the campaigns and manages them. I have used other tools in the past (e.g. 6Sense and Terminus) where they just allow you to run the campaigns directly from their platform, which seems easier and faster.
Lots of great features, if you pay top dollar
Customer service was slow to respond to my inquiries and routinely provided little to no help. After our most recent campaign and the reporting difficulties we faced, we were pitched on a new analytics platform they have available (for a large fee on top of what we already pay). I was not impressed with our first campaign run and have low expectations moving forward.
Pros
It gave us the ability to target the exact accounts we wanted to no matter where they were on the web in multiple ad formats.
Cons
The reporting platform was awful. Any type of data manipulation that I wanted to perform had to be done outside of the platform with a csv export. Even still, you were confined to the metrics that they defined, and those definitions were anything but simple. It took me 10 times longer than it should have to create a concise and easy to digest report from our efforts in our most recent campaign.
Loads of great engagement features
Overall pretty happy with it as it does provide great insights.
Pros
This is a really useful tool for our sales teams in terms of seeing if their prospects are engaged. Really valuable from a sales and marketing perspective.
Cons
I really wasn't impressed with the reporting aspect. Not simple at all and a rather confined process.
SDR must have
Pros
There are so many insight about what companies are doing and how they are interacting with your site. The visibility is so helpful with my day to day.
Cons
I do not always agree with the rankings, but It is never an issue
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Demandbase ABM Platform Pricing
Demandbase ABM Platform Pricing
Contact the sales team at Demandbase for a quote
Contact the sales team at Demandbase for a quote
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Demandbase ABM Platform Features
Demandbase ABM Platform Features
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Additional information for Demandbase ABM Platform
Additional information for Demandbase ABM Platform
Key features of Demandbase ABM Platform
- 3rd party CMS integrations
- 3rd party live-chat integrations
- 3rd party marketing automation integrations
- 3rd party web analytics integrations
- Account-based advertising
- Account-based re-targeting
- Build and manage audiences
- Demandbase forms for lead capture
- Lead distribution
- Lead scoring
- Live-chat routing
- Live-chat visitor identification
- Marketing campaign performance manager
- Personalized content creation
- Real-time content delivery
- Sales Accelerator dashboards
- Web analytics & revenue reports
- Website activity measurement
- Website user behavior analytics
- Website visitor segmentation & targeting
Benefits
Demandbase ABM Platform FAQs
Demandbase ABM Platform FAQs
Below are some frequently asked questions for Demandbase ABM Platform.
Q. What type of pricing plans does Demandbase ABM Platform offer?
Demandbase ABM Platform offers the following pricing plans:
Pricing model: Subscription
Free Trial: Not Available
Contact the sales team at Demandbase for a quote
Q. What are the main features of Demandbase ABM Platform?
Demandbase ABM Platform offers the following features:
- 3rd party CMS integrations
- 3rd party live-chat integrations
- 3rd party marketing automation integrations
- 3rd party web analytics integrations
- Account-based advertising
- Account-based re-targeting
- Build and manage audiences
- Demandbase forms for lead capture
- Lead distribution
- Lead scoring
- Live-chat routing
- Live-chat visitor identification
- Marketing campaign performance manager
- Personalized content creation
- Real-time content delivery
- Sales Accelerator dashboards
- Web analytics & revenue reports
- Website activity measurement
- Website user behavior analytics
- Website visitor segmentation & targeting
Q. Who are the typical users of Demandbase ABM Platform?
Demandbase ABM Platform has the following typical customers:
Large Enterprises, Mid Size Business
Q. What languages does Demandbase ABM Platform support?
Demandbase ABM Platform supports the following languages:
English
Q. What type of pricing plans does Demandbase ABM Platform offer?
Demandbase ABM Platform has the following pricing plans:
Subscription
Q. Does Demandbase ABM Platform support mobile devices?
We do not have any information about what devices Demandbase ABM Platform supports
Q. What other apps does Demandbase ABM Platform integrate with?
Demandbase ABM Platform integrates with the following applications:
Drift, Optimizely, VWO Fullstack, VWO Testing, ion interactive
Q. What level of support does Demandbase ABM Platform offer?
We do not have any information about what support options Demandbase ABM Platform has
