Emma by Marigold
About Emma by Marigold
Emma by Marigold is a powerful digital marketing platform that makes it easy for teams of all sizes to create beautifully designed email campaigns that drive results. Identify who to target, automate your marketing programs and integrate with the technologies you use most to deliver more effective communications. With award-winning thought leadership, friendly expert services and thoughtful product design, Emma helps marketers worldwide do their very best work.
Emma by Marigold facilitates the automation of email marketing campaigns by allowing users to create targeted workflows, schedule event-triggered emails, and automate based on activity such as purchases, page visits, reviews, and more. Emails can be targeted to the specific customer based on their behavior on the website or activity such as recent purchases. Customer lists can be segmented to deliver more targeted content, and segment can be based on criteria such as last purchase date, demographic, birthday, geographic location, and more.
Key benefits of Emma by Marigold
Create dynamic, real-time segments built on your customers’ data (spending behavior, zip code, birthday, whether they’ve opened a mailing, etc.) and build automated workflows to automatically trigger super-targeted, super-effective campaigns.
Drag and drop content elements like text boxes, images, video blocks, social buttons, and more to build your email exactly how you like it.
Use A/B Content Testing to test variables — CTAs, image placement, content length, subject lines, etc. — from 2 emails across a small percentage of your audience and automatically deliver the winner to the rest.
Automate email campaigns based on customer activity such as purchases, page visits, reviews, and more. Use branching logic to deliver different workflows depending on actions taken.
Create a custom landing page using the drag and drop interface and publish the website with just the click of a button. A unique URL is created to direct clients to the landing page.
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- Industry: Education Management
- Company size: 51–200 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Emma Marketing/Email System for higher ed
Reviewed on 2019/02/06
We send regular newsletters to external and internal audiences with Emma at a fair and reasonable...
We send regular newsletters to external and internal audiences with Emma at a fair and reasonable price. We also have segmented users by department.
Pros
The WYSIWYG is pretty reliable and intuitive.
The list management is easy to use and sending an email to multiple audiences is so clear that there is no possible confusion to send to the wrong groups.
The emails frequently get sent immediately upon hitting send.
Cons
The copy/paste from Word or from other sources occasionally will cause serious formatting issues that can't be resolved without looking into the source. The Word clipboard feature doesn't always work.
The building out of the design of a template -- specifically the dragging and dropping -- can be frustrating because blocks can't always be relocated where you'd like them to be.
At times, the format of font -- ital, bold, underline -- can get "stuck," meaning you have to go into the source to re-format.
- Industry: Automotive
- Company size: 1,001–5,000 Employees
- Used Daily for 1+ year
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Emma by Marigold Has Been Dependable
Reviewed on 2024/05/09
Pros
Emma by Marigold is a must have tool that makes email marketing smooth.
Emma by Marigold is so amazing.
Cons
No issues with Emma by Marigold.
Emma by Marigold has been great.
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 1.0 /10
Be Cautious of Choosing Emma
Reviewed on 2017/11/07
Very bad company to do business with.
Very bad company to do business with.
Pros
Emma email provide very aesthetically pleasing emails while being user friendly. This this product is competitive with other basic email marketing SAAS products such as Constant Contact and Mail Chimp.
Cons
Don't let their sales staff fool you on their upgraded packages. This is a very basic easy to use email service, that's it. Their upgraded packages which claim to add advanced features and automation don't hold a candle to a true email automation SAAS product such as Infusionsoft etc. Their sales account reps make big claims on the capability of the features but when actually using them, the workarounds that you will need to do are tedious. We have been using Emma for many years because of the attractive email layouts and ease of use. When we saw the promises the upgraded tools promised we were very excited. Unfortunately after really diving in, we found that the tools were not capable of effectively executing the processes and automation sequences that we needed. We signed a one year contract on the upgrade and as LONG time customers were reminded of that when asking to be dropped back to our old package. Because of this, we will be cancelling our entire account when the upgraded package expires. It's unfortunate, as we would have continued to be customers for many years to come. It's definitely not worth the price, and I would not recommend doing business with Emma.
Response from Marigold
I'm very sorry to hear about your experience with Emma, and thank you for sharing such honest feedback so we can address your concerns. I'm Cliff Corr, Director of Customer Success at Emma and it's very important to me to understand where we could have provided you with a better product and service experience. That way, I can involve the necessary teams to ensure we make changes to better meet your expectations and business needs. If the training you received wasn’t helpful, I'd love to dig into why and ensure we address that on all future trainings. I will reach out to you directly to set up a time to discuss. Thanks again for this feedback.
- Used Daily for 1+ year
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
It is a little more advanced than constant contact, still has the user friendly widgets to...
Reviewed on 2017/11/06
Better looking, more professional templates, more options, better anaylitical properties for...
Better looking, more professional templates, more options, better anaylitical properties for response and easier to put together.
Pros
better templates, easy to make templates and you can pay them to create a one-of-a-kind email for your organization.
Cons
it's a little frustrating to have to change the template font to another font. Especially with bullet points. also, you cannot copy and paste into the blocks without creating extra steps.
- Industry: Internet
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Great interface and the team is helpful when you need them!
Reviewed on 2018/08/01
We can streamline our processes for email solicitations, newsletters and use it for both our...
We can streamline our processes for email solicitations, newsletters and use it for both our company and our clients.
Pros
We enjoy the flexibility that we have in their system. We can structure our campaigns differently for each client that we are working with. We use a zapier integration, which has been extremely helpful for us to get the tracking into our internal system.
Cons
There have been a few situations were parts of the platform that we would like to use are in beta and haven't been as easy to use or clear in how we can utilize them to their full capacity.
Emma by Marigold FAQs
Below are some frequently asked questions for Emma by Marigold.Q. What type of pricing plans does Emma by Marigold offer?
Emma by Marigold offers the following pricing plans:
- Starting from: US$99.00/month
- Pricing model: Subscription
- Free Trial: Not Available
PRO: starting at $89/month for 10,000 contacts PLUS: starting at $369/month for 25,000 contacts ENTERPRISE: starting at $729/month for 75,000 contacts 14 day, no obligation free trial available.
Q. Who are the typical users of Emma by Marigold?
Emma by Marigold has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Emma by Marigold support?
Emma by Marigold supports the following languages:
English
Q. Does Emma by Marigold support mobile devices?
Emma by Marigold supports the following devices:
Q. What other apps does Emma by Marigold integrate with?
Emma by Marigold integrates with the following applications:
Adobe Commerce, Annex Cloud Loyalty Experience Platform, BentoBox, Better, Blackbaud Raiser's Edge NXT, ClubReady, Contactually, Dasheroo, Domo, Email on Acid, Eventbrite, EverTrue, Formstack Forms, GiveCampus, GoGoGuest, Google Analytics 360, Gravity Forms, HubSpot CRM, Join It, Justuno, Keap, Kindful, Kurate, Leadpages, Leap Patron Management, LiveIntent, Marketing 360, Mindbody, MoonClerk, OneLogin, OpenTable, Operations Hub, OptinMonster, Order Desk, Perkville, Pike13, Poptin, Privy, Qgiv, Raven Tools, ReviewTrackers, Salesforce Marketing Cloud, Salesforce Sales Cloud, SevenRooms, Shopify, Sparkfly, Spendgo, Sprout Social, SurveyMonkey, Textiful, Tray.io, UltraCart, Unbounce, Vimeo, ViralSweep, Volusion, Wishpond, Wistia, WooCommerce, WordPress, XVerify, YouTube, Zapier, Zendesk Suite, accesso ShoWare
Q. What level of support does Emma by Marigold offer?
Emma by Marigold offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep)
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