Emma

Emma

Campaign designer for email marketing

4.2/5 (99 reviews)

Emma Overview

Emma's powerful digital marketing platform makes it easy for teams of all sizes to create beautifully designed email campaigns that drive results. Identify who to target, automate your marketing programs and integrate with the technologies you use most to deliver more effective communications. With award-winning thought leadership, friendly expert services and thoughtful product design, Emma helps marketers worldwide do their very best work.

Emma facilitates the automation of email marketing campaigns by allowing users to create targeted workflows, schedule event-triggered emails, and automate based on activity such as purchases, page visits, reviews, and more. Emails can be targeted to the specific customer based on their behavior on the website or activity such as recent purchases. Customer lists can be segmented to deliver more targeted content, and segment can be based on criteria such as last purchase date, demographic, birthday, geographic location, and more.

Pricing

Starting from
$89/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Australia, Canada, United Kingdom, United States

Supported Languages

English

Emma Reviews

Overall rating
4.2/5
83% positive reviews
47
Excellent
35
Very good
12
Average
3
Poor
2
Terrible
Kimberly R.

New Format Needs Improvement

Used Daily for 2+ years
Reviewed on 2016/11/03
Review Source: Capterra

You should at least have a customize the group views that the customers can change to their preference. To do some of these changes without notice is ridiculous. People should have the option of seeing things the way we used to, not everyone is like me and I know some people like the new changes. There should be a columns with First and Last Names within the audiences. I can't be searching my larger group of over 4,000 people by email. Also, the search bar should be made available throughout the audience categories and not automatically go into the search. There are times I copy and paste a good email and want to remove a letter because we had it missing and I want to correct the old email. I can't do this anymore. It's been annoying that it seems some of my requests to bring something back won't happen. I don't know about everyone, but when I open one of my groups, I like to see the email, First, and Last name. It helps for when I put in John Doe, that all those named John Doe or with an email of [email protected] appear for me to find the correct one. Not all these emails with no names attached and all I see is [email protected] and [email protected] This should be an easy fix or at least a way for us to lock our preferred view.

Pros

It's pretty quick. Love the Response area and the breakdowns.

Cons

Some of the changes to the Audience. You should be able to minimum keep the First and Last name showing with the email in the groups and searches.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Myca A.

I <3 MyEmma

Used Daily for 2+ years
Reviewed on 2018/04/05
Review Source: SoftwareAdvice

The integrations aren't as strong as larger packages, and user flow isn't fabulous, but simply for building gorgeous emails that look good on every platform, Emma is the undisputed leader.

Pros

For nonprofits and small to mid-size businesses, MyEmma is the best, most intuitive email marketing platform around. Their customer service is over the top great, and the service they offer to build templates for you is well worth the small investment! Not only are they good to work with, but the team at Emma are firm believers in giving back to the community, something that comes out in their interactions in small but meaningful ways.

Cons

I would love to see Emma manage more complex data. My heart was broken when I moved to a different organization and was no longer able to utilize Emma due to a more complex data and business unit structure.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Karl T.

Be Cautious of Choosing Emma

Used Weekly for 2+ years
Reviewed on 2017/11/07
Review Source: SoftwareAdvice

Very bad company to do business with.

Pros

Emma email provide very aesthetically pleasing emails while being user friendly. This this product is competitive with other basic email marketing SAAS products such as Constant Contact and Mail Chimp.

Cons

Don't let their sales staff fool you on their upgraded packages. This is a very basic easy to use email service, that's it. Their upgraded packages which claim to add advanced features and automation don't hold a candle to a true email automation SAAS product such as Infusionsoft etc. Their sales account reps make big claims on the capability of the features but when actually using them, the workarounds that you will need to do are tedious. We have been using Emma for many years because of the attractive email layouts and ease of use. When we saw the promises the upgraded tools promised we were very excited. Unfortunately after really diving in, we found that the tools were not capable of effectively executing the processes and automation sequences that we needed. We signed a one year contract on the upgrade and as LONG time customers were reminded of that when asking to be dropped back to our old package. Because of this, we will be cancelling our entire account when the upgraded package expires. It's unfortunate, as we would have continued to be customers for many years to come. It's definitely not worth the price, and I would not recommend doing business with Emma.

Response from Cliff

I'm very sorry to hear about your experience with Emma, and thank you for sharing such honest feedback so we can address your concerns. I'm Cliff Corr, Director of Customer Success at Emma and it's very important to me to understand where we could have provided you with a better product and service experience. That way, I can involve the necessary teams to ensure we make changes to better meet your expectations and business needs. If the training you received wasn’t helpful, I'd love to dig into why and ensure we address that on all future trainings. I will reach out to you directly to set up a time to discuss. Thanks again for this feedback.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

1.0/10
Keith O.

Emma Marketing/Email System for higher ed

Used Weekly for 2+ years
Reviewed on 2019/02/06
Review Source: Capterra

We send regular newsletters to external and internal audiences with Emma at a fair and reasonable price. We also have segmented users by department.

Pros

The WYSIWYG is pretty reliable and intuitive.

The list management is easy to use and sending an email to multiple audiences is so clear that there is no possible confusion to send to the wrong groups.

The emails frequently get sent immediately upon hitting send.

Cons

The copy/paste from Word or from other sources occasionally will cause serious formatting issues that can't be resolved without looking into the source. The Word clipboard feature doesn't always work.

The building out of the design of a template -- specifically the dragging and dropping -- can be frustrating because blocks can't always be relocated where you'd like them to be.

At times, the format of font -- ital, bold, underline -- can get "stuck," meaning you have to go into the source to re-format.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

7.0/10
Cory N.

Lacks functionality, no reason to spend on Emma with so many great competitors out there

Used Weekly for 1+ year
Reviewed on 2018/09/27
Review Source: Capterra

(continued)
- They have a field for custom preview text, but it doesn't work for all email providers.

- Has integrations with very few third-party platforms.

- Automation workflow rules lack some basic functionalities (for example, send THIS given XXYZ open conditions are met)Etc.

- Doesn't allow you to personalize Subject Lines or descriptions

- Only A/B testing available is for subject lines

Pros

The WYSIWYG is easy to use. It has the basic email marketing functionalities.

Cons

This platform is quite primitive. I absolutely DO NOT recommend it. I can't wait to switch to something else once our subscription is up.

If you're an absolute beginner to email marketing or not a marketing person but rather someone taking on marketing responsibilities, then it's fine.

Although Emma looks like a promising, professional platform, in reality, it is quite basic, too top-level (no specificity), not fully customizable, etc.

My biggest gripes with Emma are:

- Insights and analytics are quite lacking. Does not go deeper than open, click rates, and opt-outs.

- Out of all email marketing software I have I used, Emma emails are the ones that go into spam most easily.

No, not "promotions" or "unfocused". Spam.

- The available pre-made email templates look very old-school and outdated. Very 2004. There is no marketplace or option to acquire more.

- Thankfully, you can use your own custom HTML email templates, but the interface is a bit funky. Every time you preview your email and hit "back" it returns you to the top of the frame.

- You can't save custom HTML templates and then edit them as a WYSIWYG like in HubSpot or MailChimp.

- Their email templates are NOT fully cross-browser or cross-platform compatible.

- Emma automatically generates mobile versions for their "mobile ready" themes. Other platforms let you make edits to how your mobile and desktop versions will look separately.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

0.0/10

Emma Pricing

Starting from
$89/month
Pricing options
Free Trial
Subscription
Value for money

PRO: starting at $89/month for 10,000 contacts

PLUS: starting at $369/month for 25,000 contacts

ENTERPRISE: starting at $729/month for 75,000 contacts

14 day, no obligation free trial available.

Emma Features

  • A/B Testing
  • API
  • Activity Dashboard
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Drag & Drop Interface
  • Engagement Analytics
  • Third Party Integration

  • Campaign Analysis
  • Campaign Management
  • Data Import/Export
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Social Network Marketing
  • Tagging

Additional information for Emma

Key features of Emma

  • A/B testing
  • Activity dashboard
  • Activity tracking
  • Advanced automation
  • Behavior driven rules
  • Behavior tracking
  • Bounce tracking
  • Branching logic
  • CAN SPAM compliance
  • CRM integration
  • Campaign segmentation
  • Collaboration tools
  • Content management
  • Content repository
  • Custom forms
  • Custom landing pages
  • Customer segmentation
  • Customizable branding
  • Customizable reporting
  • Customizable templates
  • Design management
  • Drag & drop interface
  • Email marketing
  • Email templates
  • Engagement analytics
  • Event triggered email
  • Follow-up scheduling
  • Heatmap
  • Image library
  • Inline text editing
  • Landing page templates
  • Mailing list management
  • Mobile integration
  • Mobile-optimized templates
  • Multi-variate testing
  • Multiple user accounts
  • Permission management
  • Role-based permissions
  • Spam check
  • Subject line split testing
  • Subscribe/unsubscribe
  • Subscriber management
  • Subscription services
  • Survey management
  • Template management
  • Third party integration
  • Visitor targeting
  • Visual analytics
  • WYSIWYG editor
  • Web forms
  • eCommerce integration

Benefits

  • Create dynamic, real-time segments built on your customers’ data (spending behavior, zip code, birthday, whether they’ve opened a mailing, etc.) and build automated workflows to automatically trigger super-targeted, super-effective campaigns.

  • Drag and drop content elements like text boxes, images, video blocks, social buttons, and more to build your email exactly how you like it.

  • Use A/B Content Testing to test variables — CTAs, image placement, content length, subject lines, etc. — from 2 emails across a small percentage of your audience and automatically deliver the winner to the rest.

  • Automate email campaigns based on customer activity such as purchases, page visits, reviews, and more. Use branching logic to deliver different workflows depending on actions taken.

  • Create a custom landing page using the drag and drop interface and publish the website with just the click of a button. A unique URL is created to direct clients to the landing page.

  • Emma FAQs

    Below are some frequently asked questions for Emma.

    Q. What type of pricing plans does Emma offer?

    Emma offers the following pricing plans:

    Starting from: $89/month

    Pricing model: Subscription

    Free Trial: Available

    PRO: starting at $89/month for 10,000 contacts

    PLUS: starting at $369/month for 25,000 contacts

    ENTERPRISE: starting at $729/month for 75,000 contacts

    14 day, no obligation free trial available.

    Q. What are the main features of Emma?

    Emma offers the following features:

    • A/B testing
    • Activity dashboard
    • Activity tracking
    • Advanced automation
    • Behavior driven rules
    • Behavior tracking
    • Bounce tracking
    • Branching logic
    • CAN SPAM compliance
    • CRM integration
    • Campaign segmentation
    • Collaboration tools
    • Content management
    • Content repository
    • Custom forms
    • Custom landing pages
    • Customer segmentation
    • Customizable branding
    • Customizable reporting
    • Customizable templates
    • Design management
    • Drag & drop interface
    • Email marketing
    • Email templates
    • Engagement analytics
    • Event triggered email
    • Follow-up scheduling
    • Heatmap
    • Image library
    • Inline text editing
    • Landing page templates
    • Mailing list management
    • Mobile integration
    • Mobile-optimized templates
    • Multi-variate testing
    • Multiple user accounts
    • Permission management
    • Role-based permissions
    • Spam check
    • Subject line split testing
    • Subscribe/unsubscribe
    • Subscriber management
    • Subscription services
    • Survey management
    • Template management
    • Third party integration
    • Visitor targeting
    • Visual analytics
    • WYSIWYG editor
    • Web forms
    • eCommerce integration

    Q. Who are the typical users of Emma?

    Emma has the following typical customers:

    Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

    Q. What languages does Emma support?

    Emma supports the following languages:

    English

    Q. What type of pricing plans does Emma offer?

    Emma has the following pricing plans:

    Subscription

    Q. Does Emma support mobile devices?

    Emma supports the following devices:

    Android, iPhone

    Q. What other apps does Emma integrate with?

    Emma integrates with the following applications:

    Dasheroo, Domo, Flipcause, Kindful, MINDBODY, MoonClerk, PieSync, Pike13, Wishpond, Zapier

    Q. What level of support does Emma offer?

    Emma offers the following support options:

    FAQs, Knowledge Base, Online Support, Video Tutorials