About Emma by Marigold

Emma by Marigold is a powerful digital marketing platform that makes it easy for teams of all sizes to create beautifully designed email campaigns that drive results. Identify who to target, automate your marketing programs and integrate with the technologies you use most to deliver more effective communications. With award-winning thought leadership, friendly expert services and thoughtful product design, Emma helps marketers worldwide do their very best work.

Emma by Marigold facilitates the automation of email marketing campaigns by allowing users to create targeted workflows, schedule event-triggered emails, and automate based on activity such as purchases, page visits, reviews, and more. Emails can be targeted to the specific customer based on their behavior on the website or activity such as recent purchases. Customer lists can be segmented to deliver more targeted content, and segment can be based on criteria such as last purchase date, demographic, birthday, geographic location, and more.


Key benefits of Emma by Marigold

Create dynamic, real-time segments built on your customers’ data (spending behavior, zip code, birthday, whether they’ve opened a mailing, etc.) and build automated workflows to automatically trigger super-targeted, super-effective campaigns.

Drag and drop content elements like text boxes, images, video blocks, social buttons, and more to build your email exactly how you like it.

Use A/B Content Testing to test variables — CTAs, image placement, content length, subject lines, etc. — from 2 emails across a small percentage of your audience and automatically deliver the winner to the rest.

Automate email campaigns based on customer activity such as purchases, page visits, reviews, and more. Use branching logic to deliver different workflows depending on actions taken.

Create a custom landing page using the drag and drop interface and publish the website with just the click of a button. A unique URL is created to direct clients to the landing page.


Images

Emma by Marigold Software - Create and schedule email marketing content
Emma by Marigold Software - A/B testing allows users to discover the most effective content
Emma by Marigold Software - Workflows can be setup based on branching logic
Emma by Marigold Software - The drag and drop WYSIWYG editor can be used to create emails
Emma by Marigold Software - Customer segments can be setup to deliver personalized content
Emma by Marigold Software - Track account activity within the Emma administrative dashboard
Emma by Marigold Software - With the Emma mobile app users can track open rates and clicks
Emma by Marigold Software - Heatmaps provide an overview of click activity
Emma by Marigold Software - Businesses can see the percentage of desktop and mobile users
View 10 more
Emma by Marigold video
Emma by Marigold Software - Create and schedule email marketing content
Emma by Marigold Software - A/B testing allows users to discover the most effective content
Emma by Marigold Software - Workflows can be setup based on branching logic
Emma by Marigold Software - The drag and drop WYSIWYG editor can be used to create emails
Emma by Marigold Software - Customer segments can be setup to deliver personalized content
Emma by Marigold Software - Track account activity within the Emma administrative dashboard
Emma by Marigold Software - With the Emma mobile app users can track open rates and clicks
Emma by Marigold Software - Heatmaps provide an overview of click activity
Emma by Marigold Software - Businesses can see the percentage of desktop and mobile users

Not sure about Emma by Marigold? Compare with a popular alternative

Emma by Marigold

4,2 (140)
VS.
Highly reviewed

Starting Price

US$89,00
month
US$15,00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

45
143

Integrations

42
200

Ease of Use

4,1 (140)
4,2 (2 377)

Value for Money

3,9 (140)
4,4 (2 377)

Customer Service

4,1 (140)
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Reviews

Overall rating

4,2 /5
(140)
Value for Money
3,9/5
Features
3,9/5
Ease of Use
4,1/5
Customer Support
4,1/5

Already have Emma by Marigold?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 140
Verified Reviewer
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 10 000+ Employees
  • Used for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Good product with great customer service

Reviewed on 2017/10/05

Pros

It's intuitive and easy to learn. Allows you to design beautiful emails and newsletters without knowing code. The customer service team is great, and there are great trainings and webinars available.

Cons

Some of the features are more limited than other products. Coming from MailChimp, I wished that I could play around with Emma's templates and code a bit more than what's accessible.

Myca
Overall rating
  • Industry: Philanthropy
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I <3 MyEmma

Reviewed on 2018/04/05

The integrations aren't as strong as larger packages, and user flow isn't fabulous, but simply for...

The integrations aren't as strong as larger packages, and user flow isn't fabulous, but simply for building gorgeous emails that look good on every platform, Emma is the undisputed leader.

Pros

For nonprofits and small to mid-size businesses, MyEmma is the best, most intuitive email marketing platform around. Their customer service is over the top great, and the service they offer to build templates for you is well worth the small investment! Not only are they good to work with, but the team at Emma are firm believers in giving back to the community, something that comes out in their interactions in small but meaningful ways.

Cons

I would love to see Emma manage more complex data. My heart was broken when I moved to a different organization and was no longer able to utilize Emma due to a more complex data and business unit structure.

Cory
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Lacks functionality, no reason to spend on Emma with so many great competitors out there

Reviewed on 2018/09/27

(continued)
- They have a field for custom preview text, but it doesn't work for all email...

(continued)
- They have a field for custom preview text, but it doesn't work for all email providers.

- Has integrations with very few third-party platforms.

- Automation workflow rules lack some basic functionalities (for example, send THIS given XXYZ open conditions are met)Etc.

- Doesn't allow you to personalize Subject Lines or descriptions

- Only A/B testing available is for subject lines

Pros

The WYSIWYG is easy to use. It has the basic email marketing functionalities.

Cons

This platform is quite primitive. I absolutely DO NOT recommend it. I can't wait to switch to something else once our subscription is up.

If you're an absolute beginner to email marketing or not a marketing person but rather someone taking on marketing responsibilities, then it's fine.

Although Emma looks like a promising, professional platform, in reality, it is quite basic, too top-level (no specificity), not fully customizable, etc.

My biggest gripes with Emma are:

- Insights and analytics are quite lacking. Does not go deeper than open, click rates, and opt-outs.

- Out of all email marketing software I have I used, Emma emails are the ones that go into spam most easily.

No, not "promotions" or "unfocused". Spam.

- The available pre-made email templates look very old-school and outdated. Very 2004. There is no marketplace or option to acquire more.

- Thankfully, you can use your own custom HTML email templates, but the interface is a bit funky. Every time you preview your email and hit "back" it returns you to the top of the frame.

- You can't save custom HTML templates and then edit them as a WYSIWYG like in HubSpot or MailChimp.

- Their email templates are NOT fully cross-browser or cross-platform compatible.

- Emma automatically generates mobile versions for their "mobile ready" themes. Other platforms let you make edits to how your mobile and desktop versions will look separately.

Monica
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Email Automation and Insight with Ease

Reviewed on 2018/08/17

We are much happier with it in comparison to our formal software Constant Contact - the customer...

We are much happier with it in comparison to our formal software Constant Contact - the customer service is just more responsive, and the interface is so easy to use that we are able to have interns use with little direction.

Pros

We are able to manage and automate customer campaigns all with one login - we are also able to visually show our customers the effectiveness of the design and lay out not just the messaging

Cons

I wish that the templates were a bit more flexible so we could create ones not available in the system - however the option to work with a designer is quite nice and have used that service several times.

Sibiry
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Emma review

Reviewed on 2022/11/06

Pros

The emma software is really very useful for your emailing campaign. Very easy to use

Cons

The software is very interesting but not enough templates like the competition does

Showing 5 reviews of 140 Read all reviews

Emma by Marigold FAQs

Below are some frequently asked questions for Emma by Marigold.

Emma by Marigold offers the following pricing plans:

  • Starting from: US$89,00/month
  • Pricing model: Subscription
  • Free Trial: Not Available

PRO: starting at $89/month for 10,000 contacts PLUS: starting at $369/month for 25,000 contacts ENTERPRISE: starting at $729/month for 75,000 contacts 14 day, no obligation free trial available.

Emma by Marigold has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

Emma by Marigold supports the following languages:

English

Emma by Marigold supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Emma by Marigold integrates with the following applications:

Adobe Commerce, Better, BriteVerify, Contactually, Dasheroo, Domo, Email on Acid, Eventbrite, Formstack Forms, Google Analytics 360, Gravity Forms, Join It, Justuno, KPMG Spark, Keap, Kindful, Leadpages, Marketing 360, Mindbody, MoonClerk, OneLogin, Operations Hub, OptinMonster, Pike13, Poptin, Privy, Raven Tools, ReviewTrackers, Salesforce Marketing Cloud, Salesforce Sales Cloud, Salpo CRM, Shopify, Sprout Social, SurveyMonkey, Volusion, Wishpond, Wistia, WooCommerce, WordPress, Zapier, Zendesk Suite, accesso ShoWare

Emma by Marigold offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

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