About Salesforce Marketing Cloud
Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data — alongside offline data — to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.
Pricing starting from:
US$4 800,00
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Salesforce Marketing Cloud
Key benefits of Salesforce Marketing Cloud
The Salesforce Marketing Cloud email marketing solution, formerly ExactTarget, is designed to help you execute promotional campaigns, automated campaigns, highly personalized emails, transactional messages, behavior-triggered messages, and much more. Our robust email platform is perfect for sending everything from batch email communications to highly personalized and event-triggered emails with predictive content.
Here are 4 key benefits of the Salesforce Marketing Cloud (formerly ExactTarget):
1. Unparalleled Infrastructure - Powerful, scalable platform trusted by the world’s leading brands
2. Flexible Data Model - Leverages data from any source, automatically imports and exports
3. Native CRM Integration - Seamlessly connects to Sales Cloud, Service Cloud, and more
4. Designed for the Marketer - Easy to use interface with intuitive drag and drop tools
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Pricing starting from:
US$4 800,00
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Salesforce Marketing Cloud
Images
Features
Total features of Salesforce Marketing Cloud: 155
Alternatives
EmailOctopus
Pipedrive
SendGrid
Mailchimp
Reviews
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Software buyers need your help! Product reviews help the rest of us make great decisions.
- Industry: Computer Software
- Company size: 11–50 Employees
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Salesforce is Still King of the Hill, even in Marketing
Reviewed on 2015/10/01
Salesforce is the central repository for our business. All of our user activities like signups,...
Salesforce is the central repository for our business. All of our user activities like signups, payment history, the apps they have used and when, our marketing communications, our presentation collateral, and our customer support....all lie within the Salesforce cloud. It is the key to our customer facing business, and the Marketing Cloud is just one more piece to the puzzle.
Pros
Marketing Automation is hugely important to any business looking to scale their user base. SFDC's Marketing Cloud allows all communications that go to customers to be tracked, seamlessly within your overall SFDC instance. Campaigns to different groups are a cinch to setup. They have a nice, graphic UI for overall management, much better than the core SFDC stuff, for sure. Overall, this is a great tool to add to your company toolkit.
Cons
Maybe I am in the minority, but just about anything in Salesforce takes a little bit more time to learn than it seems like it should. Their UI is a touch clunky, and it certainly could use more design.
- Industry: Religious Institutions
- Used Daily for 2+ years
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- Likelihood to recommend 8.0 /10
Fantastic Platform For Marketing
Reviewed on 2018/06/05
You get the benefit of an easy to use email platform, and the ability to automate workflows to...
You get the benefit of an easy to use email platform, and the ability to automate workflows to enhance the personation of your customers.
Pros
There's a lot that we use the marketing cloud for. Automation, email, journey builder, etc. It's something that helps us work with such a massive audience. We can send emails easily and import our own templates. It's also great for automating workflows and building out dynamic emails to save time in the future. You're really able to dig into personalization with this tool and really connect with your customers.
Cons
The customer support. The support is horrible. You have to call this number (if you can find it) and then bounce around an automated system that usually ends with a message to check the online forums for help. If you have any kind of emergency or need help ASAP you're not going to get it.
- Industry: Education Management
- Company size: 501–1 000 Employees
- Used Daily for 1+ year
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- Likelihood to recommend 10.0 /10
Excellent lead management CRM
Reviewed on 2023/03/17
overall experience to salesforce is excellent and i have been using this from last 1.5 years and...
overall experience to salesforce is excellent and i have been using this from last 1.5 years and before i used to work on leadsqured
Pros
Salesforce Marketing Cloud is a powerful tool for businesses looking to create personalized, targeted, and engaging marketing campaigns across multiple channels.
Cons
sometimes for new user it is difficult to manage and it takes time to apply the filters
- Industry: Health, Wellness & Fitness
- Company size: Self Employed
- Used Daily for 1+ year
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- Value for Money
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- Likelihood to recommend 0.0 /10
Expensive and cumbersome with little support
Reviewed on 2020/10/07
Love what the product is capable of doing. But it takes a significant amount of time and money...
Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them.
Pros
It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions.
Cons
They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s nothing included in the price and the products are not intuitive by any means. You will also need at least one employee dedicated to setting it up and maintaining the program. The very consultant that SF recommended that I hire at an extra fee to set up the program told me that I didn’t need six of the accounts that SF insisted I needed. They simply do not care if you ever use the products or are satisfied with the products until it’s time to renew your contracts. There are too many other alternatives from companies that actually care about having a long term relationship who will sell you what you need now and help you build the platform as you grow. SF has no such interest. I will not be renewing with them.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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- Likelihood to recommend 10.0 /10
Amazing Automation with Salesforce Marketing Cloud
Reviewed on 2023/01/17
We've been using Salesforce Marketing Cloud for over a year now, and it has been an invaluable...
We've been using Salesforce Marketing Cloud for over a year now, and it has been an invaluable resource for our automated marketing campaigns. The platform is highly customizable and allows us to easily create personalized campaigns to meet our specific needs. The only downside is the cost, but it's well worth it for the time and money it saves us.
Pros
Salesforce Marketing Cloud offers amazing automation features that help to reduce manual labor and increase efficiency. The platform is highly customizable and allows us to easily create personalized marketing campaigns to meet our specific needs.
Cons
Salesforce Marketing Cloud can be expensive, so it might not be an option for small businesses with limited budgets. Additionally, the platform can be complex and overwhelming to learn, which can be a barrier for new users.
Salesforce Marketing Cloud FAQs
Below are some frequently asked questions for Salesforce Marketing Cloud.Q. What type of pricing plans does Salesforce Marketing Cloud offer?
Salesforce Marketing Cloud offers the following pricing plans:
- Starting from: US$4 800,00
- Free Trial: Not Available
Salesforce CDP Corporate: $12500/month (billed annually) Enterprise: $50000/month (billed annually) Enterprise Plus: $65000/month (billed annually) Loyalty Management B2B — Loyalty: $30000/month (billed annually) B2C — Loyalty: $35000/month (billed annually) B2C — Loyalty Plus: $45000/month (billed annually) Contact Salesforce for further pricing details.
Q. Who are the typical users of Salesforce Marketing Cloud?
Salesforce Marketing Cloud has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000
Q. What languages does Salesforce Marketing Cloud support?
Salesforce Marketing Cloud supports the following languages:
Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese
Q. Does Salesforce Marketing Cloud support mobile devices?
Salesforce Marketing Cloud supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does Salesforce Marketing Cloud integrate with?
Salesforce Marketing Cloud integrates with the following applications:
Adobe Workfront, LinkedIn for Business, Meta for Business, Salesforce Sales Cloud, Shopify, Simply Measured, Twitter, Vidyard
Q. What level of support does Salesforce Marketing Cloud offer?
Salesforce Marketing Cloud offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
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