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Salesforce Marketing Cloud

About Salesforce Marketing Cloud

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data — alongside offline data — to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.

Pricing starting from:

US$25.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Salesforce Marketing Cloud

The Salesforce Marketing Cloud email marketing solution, formerly ExactTarget, is designed to help you execute promotional campaigns, automated campaigns, highly personalized emails, transactional messages, behavior-triggered messages, and much more. Our robust email platform is perfect for sending everything from batch email communications to highly personalized and event-triggered emails with predictive content.

Here are 4 key benefits of the Salesforce Marketing Cloud (formerly ExactTarget):
1. Unparalleled Infrastructure - Powerful, scalable platform trusted by the world’s leading brands
2. Flexible Data Model - Leverages data from any source, automatically imports and exports
3. Native CRM Integration - Seamlessly connects to Sales Cloud, Service Cloud, and more
4. Designed for the Marketer - Easy to use interface with intuitive drag and drop tools

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Markets

Australia, Austria, Belgium, Brazil, Canada and 28 others

Supported Languages

Chinese, Czech, Danish, Dutch, English and 16 others

Pricing starting from:

US$25.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

Salesforce Marketing Cloud Software - Build audiences on Facebook, Google, Instagram, Twitter, YouTube, and — with Salesforce DMP — the entire display advertising ecosystem.
Salesforce Marketing Cloud Software - Manage customer journeys at scale using data from any source with Email Studio.
Salesforce Marketing Cloud Software - Visualize consumer activity at every touchpoint, on any channel with Interaction Studio.
Salesforce Marketing Cloud Software - Create and save custom views of your data, understand how prospects are engaging, and enjoy a holistic view of every customer.
Salesforce Marketing Cloud Software - Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively.
Salesforce Marketing Cloud Software - Monitor audience discussions on topics that matter to your brand using machine-learning sentiment analysis and image recognition.
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Salesforce Marketing Cloud video
Salesforce Marketing Cloud video
Salesforce Marketing Cloud Software - Build audiences on Facebook, Google, Instagram, Twitter, YouTube, and — with Salesforce DMP — the entire display advertising ecosystem.
Salesforce Marketing Cloud Software - Manage customer journeys at scale using data from any source with Email Studio.
Salesforce Marketing Cloud Software - Visualize consumer activity at every touchpoint, on any channel with Interaction Studio.
Salesforce Marketing Cloud Software - Create and save custom views of your data, understand how prospects are engaging, and enjoy a holistic view of every customer.
Salesforce Marketing Cloud Software - Use machine learning and artificial intelligence to define and reach your target audience more efficiently and effectively.
Salesforce Marketing Cloud Software - Monitor audience discussions on topics that matter to your brand using machine-learning sentiment analysis and image recognition.

Features

Total features of Salesforce Marketing Cloud: 167

  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad Network Integration
  • Ad hoc Reporting
  • Alerts/Notifications
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Automated Publishing
  • Autoresponders
  • Behavior Tracking
  • Behavioral Analytics
  • Brand Management
  • Brand Tracking
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Categorisation/Grouping
  • Channel Management
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Configurable Workflow
  • Contact Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Connectors
  • Data Import/Export
  • Data Recovery
  • Data Visualization
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Electronic Forms
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • File Management
  • Filtering
  • For Marketing and Advertising
  • For Startups
  • For iPad Devices
  • Forms Management
  • Full Text Search
  • Image Editing
  • Image Library
  • Inbox Management
  • Interaction Tracking
  • KPI Monitoring
  • Keyword Filtering
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Loyalty Program
  • Marketing Automation
  • Marketing Calendar
  • Marketing Management
  • Metadata Management
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Language
  • Multiple User Accounts
  • Multivariate Testing
  • Performance Metrics
  • Post Scheduling
  • Predictive Analytics
  • Prioritization
  • Prospecting Tools
  • Publish Scheduling
  • Queue Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Rewards Management
  • Role-Based Permissions
  • Routing
  • SEO Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Shared Inboxes
  • Signature Management
  • Single Page View
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Subscriber Management
  • Tagging
  • Template Management
  • Text Editing
  • Third-Party Integrations
  • Transaction History
  • User Management
  • Version Control
  • Video Support
  • Visual Analytics
  • WYSIWYG Editor
  • Website Analytics
  • Website Management
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Workflow Management
  • eCommerce Management

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Reviews

Overall rating

4.2 /5
(517)
Value for Money
3.8/5
Features
4.3/5
Ease of Use
3.8/5
Customer Support
3.9/5

Already have Salesforce Marketing Cloud?

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Showing 5 reviews of 517 Read all reviews
Showing 5 reviews of 517
Gamze
Gamze
Overall rating
  • Industry: Financial Services
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Data Sets Made Easy

Reviewed on 2024/05/23

Overall, one of the greatest tools to manage our leads.

Overall, one of the greatest tools to manage our leads.

Pros

I like to go over every data points very easily

Cons

I do not like the limits on the reports, it's up to 4.

Maria Lourdes
Overall rating
  • Industry: Logistics & Supply Chain
  • Company size: 5,001–10,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Salesforce effectiveness

Reviewed on 2024/08/07

This platform is an effective tool for shipping and logistics. There are alot of opportinities to...

This platform is an effective tool for shipping and logistics. There are alot of opportinities to improve on as well as enhancement that aid in bussiness.

Pros

provides different reports in an instant which help analyze team perfomance

Cons

unable to find explanation or description/meaning/formula of a report

Noel
Overall rating
  • Industry: Computer & Network Security
  • Company size: Self Employed
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

My Salesforce Marketing Cloud review 2023

Reviewed on 2023/05/03

Pros

For me Salesforce Marketing Cloud has wide range of features and capabilities, including:Email Marketing: enables businesses to create, send, and track email campaigns.Mobile Marketing: enables businesses to create and send SMS and push notifications to customers.Social Media Marketing: enables businesses to manage social media accounts, publish content, and engage with customers.Advertising: enables businesses to create and manage advertising campaigns across multiple channels, including social media, search engines, and display networks.So in a nutshell it has all the bells and whistles, i need for my business.

Cons

For this Salesforce Marketing Cloud product, here are just some of the some issues i and a few others have. Complexity: Salesforce Marketing Cloud is a sophisticated platform that can be challenging to set up and configure, especially for businesses without prior marketing automation experience.Price: Salesforce Marketing Cloud can be expensive, particularly for small and medium-sized businesses. The cost of the platform can increase rapidly as businesses scale up their marketing activities.Technical Skills: i personally believe to take full advantage of Salesforce Marketing Cloud's capabilities, businesses need to have skilled developers and technical personnel who can customize the platform and integrate it with other systems.User Interface: Some members have found the user interface of Salesforce Marketing Cloud to be outdated and less intuitive compared to other modern marketing automation platforms.Support: Some of us have reported difficulty in getting timely and effective support from Salesforce's customer service team.Limited Reporting: Some users have also reported limited reporting and analytics capabilities compared to other marketing automation platforms.It's worth noting that our criticisms are not universal, and many businesses have found Salesforce Marketing Cloud to be an effective and valuable platform for their marketing activities.

Samantha
Overall rating
  • Industry: Events Services
  • Company size: 201–500 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

A great CRM solution!

Reviewed on 2024/10/03

It is a great CRM solution and one that we use to manage Customer relationships and worldwide...

It is a great CRM solution and one that we use to manage Customer relationships and worldwide questions received. We are able to automate the process and make following up and answering the questions so much easier. The cost can be high for small businesses but so far we have made it work

Pros

How easy it was to customize it to fit our needs. We were able to automate a whole process and streamline our worflows.

Cons

Cost-- It was getting expensive to add more users and features to our account. With such a large group that needed access we could not justify the cost.

Lindsey Raye
Lindsey Raye
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

SFMC is a robust system great for dynamic development

Reviewed on 2024/02/19

Pros

The ability to test emails with different dev ops test files

Cons

Cumbersome and a lot of repetitive tasks

Showing 5 reviews of 517 Read all reviews

Salesforce Marketing Cloud FAQs

Below are some frequently asked questions for Salesforce Marketing Cloud.

Salesforce Marketing Cloud offers the following pricing plans:

  • Starting from: US$25.00/month
  • Pricing model: Subscription
  • Free Trial: Not Available

Starter Suite Marketing $25 user/month Marketing Cloud Personalization $100,000 org/year billed annually Marketing Cloud Engagement $1,250 org/month Marketing Cloud Account Engagement (formerly Pardot) $1,250 per month Data Cloud for Marketing $108,000 org/year Marketing Cloud Intelligence $3,000 org/month Loyalty Management $20,000 org/month

Salesforce Marketing Cloud has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Salesforce Marketing Cloud supports the following languages:

Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese

Salesforce Marketing Cloud supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Salesforce Marketing Cloud integrates with the following applications:

Adobe Workfront, LinkedIn for Business, Meta for Business, Salesforce Sales Cloud, Shopify, Twitter/X, Vidyard

Salesforce Marketing Cloud offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

See all software categories found for Salesforce Marketing Cloud.