iContact

4.5 (594)
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Email marketing , automation, and landing page software

About iContact

iContact serves any size business and allows for the creation of email newsletters, email automatons , and landing pages. The application comes with various features a business needs in order to grow their customer list and successfully reach inboxes.

When creating a message, users can choose between one of iContact’s predefined templates or build a unique message using HTML. iContact offers tools to manage a growing email list that includes subscription management, bulk subscriber upload, and a drag-and-drop sign-up form builder.

Other features include SpamcheckTM, a review system that ensures every email reaches the inbox. The reports feature tracks messages in real-time and allows users to quickly view marketing results in action, from big picture tracking, to individual click behavior.


Key benefits of iContact

iContact’s MessageBuilderTM offers hundreds of mobile-friendly email templates that can be filled with personalized text, ideas, using drag-and-drop, as well as add brand colors, with no HTML coding know-how required.

  • Emails sent through iContact end up in inboxes and not spam traps or on internet service provider blacklists. The solution also provides tracking data for messages, so users can see the email delivery in action.

  • With iContact, users can set up autoresponders to schedule automated messages to get delivered over time.

  • iContact tools make understanding vital email statistics easy, so users have the data they need to create messages that connect, and get insight into how well they are performing.

  • iContact’s customer success managers offer unlimited technical support, as well as personal coahcing and calls, videos and webinars to help with any question.

  • Images

    iContact Software - Build a custom layout or choose a design from the customizable template library
    iContact Software - A/B split content testing allows users to conduct tests with a small percentage of subscribers to determine which content will resonate best with the audience
    iContact Software - Automation gives users complete control over campaign send times
    iContact Software - Activity Dashboard
    iContact Software - Easily design and embed custom sign-up forms on the site and manage subscribers
    iContact Software - Merge fields
    View 12 more
    iContact video
    iContact video
    iContact video
    iContact video
    iContact video
    iContact video
    iContact Software - Build a custom layout or choose a design from the customizable template library
    iContact Software - A/B split content testing allows users to conduct tests with a small percentage of subscribers to determine which content will resonate best with the audience
    iContact Software - Automation gives users complete control over campaign send times
    iContact Software - Activity Dashboard
    iContact Software - Easily design and embed custom sign-up forms on the site and manage subscribers
    iContact Software - Merge fields

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    Reviews

    Overall rating

    4.5 /5
    (594)
    Value for Money
    4.4/5
    Features
    4.2/5
    Ease of Use
    4.4/5
    Customer Support
    4.6/5

    Already have iContact?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 594
    Charlie
    Charlie
    Overall rating
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    We use iContact to send out daily event alert emails for a nonprofit - time efficiency is a...

    Reviewed on 2017/12/20

    iContact provides us with an intuitive platform that saves us time. We can create and manage emails...

    iContact provides us with an intuitive platform that saves us time. We can create and manage emails efficiently, spending time savings on other needs. The recent upgrade matches intuitive work flow very well.

    Pros

    The recent upgrade to the platform matches natural workflow (and spots for quality checks to prevent mistakes). We've saved time creating and managing our emails. We have a dedicated advisor that responds quickly when we have needs or questions. It's much nicer than an anonymous "call center" where you get who you get. I especially like the new upgrades to the platform, which reflect the way I/we work in an increasingly intuitive way.

    Cons

    I would like to see more seamless integrations with other software and extensions, such as a text-to-join feature.

    Response from iContact

    Thanks for the review, Charlie! When we were designing the new interface one of our goals was to make it intuitive, so your feedback is wonderful to hear. With a lot on your plate, we know that saving time is critical to your day-to-day tasks. We¿ll pass your kind feedback to your Strategic Advisor. Our services and support teams love hearing that the work they do makes such a positive impact on your work. We are always looking to enhance our integration offerings, so if you have specific software or extensions in mind please let your advisor know! Thank you again!

    Patrick
    Patrick
    Overall rating
    • Industry: Financial Services
    • Company size: 11–50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    iContact is the superior mass mailing service when it comes to functionality and customer...

    Reviewed on 2018/05/04

    iContact has been extremely helpful in getting our curated content out to the masses. The user...

    iContact has been extremely helpful in getting our curated content out to the masses. The user interface makes it easy to create your own personal content to send out and the system provides a fairly comprehensive report of your mailer, which is crucial for anyone working in sales. It gives you an extra edge to know who opens what, how quickly and who is not interested so you can update your CRM accordingly. Great stuff from iContact.

    Pros

    Off the bat, we previously used a different mass mailing service whose customer support was non-existent so it was essential for us to find a provider that we could get in touch with whenever issues arose. The team at iContact has done a great working with us and helping us through the process of switching over from out other provider. The service works as intended and the user interface is easy enough to use and create content to mail out. Customer service is second to none.

    Cons

    I don't like that the service is not integrated into salesforce off the bat. We still haven't figured out how to get it done and truthfully, haven't had the motivation or necessity to reach out to customer service about it. When I consider that SalesForce has already endorsed its own proprietary mass mailer, I'm not surprised that there is difficulty with integration.

    Response from iContact

    Hi Patrick! Thank you so much for your great feedback about our customer service team. They truly are a knowledgeable, dedicated, and friendly group of people. It sounds like you are on our iContact Pro platform which offers Salesforce sync. Thank you for the feedback regarding difficulties with this. We are happy to take it into account as we continue to make iContact even better! In the meantime, please don't hesitate to reach out to our support team for further assistance in getting this set up.

    Sara
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 1.0 /10

    Left ASAP, Didn't Look Back

    Reviewed on 2018/04/10

    It was my first email marketing software, so I learned about it. Now that I have my own marketing...

    It was my first email marketing software, so I learned about it. Now that I have my own marketing company, I know not to use it.

    Pros

    Our emails were professional-looking. I liked being able to do the email marketing for more than one company, and everything was kept separately.

    Cons

    Their customer service was nonexistent. It was faster for me to either ignore the issue or find my own solution before they would respond, sometimes days later. The number of templates are few. You can only schedule to a couple of social media platforms, you have to schedule them separately, and they still adhere to the old Twitter character limit. We paid more to get more, and our "dedicated account rep" would only speak to us once a month for exactly 30 minutes. Not worth the money. We switched companies and paid less, and their customer service department contacts me once a week, just to check in. Our deliverability is higher, too. Customers that had a "bad mailbox" according to iContact are calling us, delighted to get our emails again.

    Response from iContact

    Hi Sara. Thank you so much for your honest review! We are glad that you were able to create professional looking emails using our service. We also appreciate your feedback regarding the aspects of iContact that you were not happy with. We pride ourselves on fast and comprehensive support, and it is truly regrettable that you had a different experience. We will definitely take this feedback into account as we work towards ensuring no customers have the kind of experience that you described.

    Dave
    Dave
    Overall rating
    • Company size: 51–200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    The features you want with the support you need.

    Reviewed on 2018/03/31

    We have used iContact for ten years to manage the email marketing services for our clients that...

    We have used iContact for ten years to manage the email marketing services for our clients that range from single locations to hundreds of locations. The software has grown with us over the years as demands for automation and integration with third party systems have increased. The key to great software is support combined with the features you need. We found that with iContact.

    Pros

    We have not found anything we cannot do with iContact. If we can't figure it out a call to support gets us the answer we need. For those looking for API support, according to a large client of ours the API is very robust and easy to use.

    Cons

    There are UI areas in the software that can be improved. The creation and management of segments needs to be easier.

    Response from iContact

    Hi Dave! Thank you so much for your review. We're so happy to hear that we're continuing to meet your business needs after all of these years. Customer happiness is our top priority! Also, thank you for the suggestions for improving the segments UI. We will definitely take these into consideration as we continue to evolve the platform. Thanks for being such a loyal customer over the last decade!

    Nicholas
    Nicholas
    Overall rating
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Saved us a lot of money!

    Reviewed on 2017/12/15

    Received same level of service from competing ESP for 1/4 the cost.

    Received same level of service from competing ESP for 1/4 the cost.

    Pros

    Our e-mails always get into the inbox, and we have a dedicated account manager. We've saved by switching from a competing ESP. Received same level of service for 1/4 the cost.

    Cons

    Difficult to get account issues taken care of when your account manager is out of the office. Difficult to do real time segments. For example, if I want to exclude anyone who has not opened any e-mails in the past 180 days, there is not a way for me to create a segment based on that criteria that updates on its own, that is, if someone who was on the 180-day non-opener list decides to open an old e-mail, they should automatically drop off that list. Similarly, someone who was not on the non opener list yesterday who hits 180 days without opening today, should be added to that segment. Other ESPs have this ability.

    Showing 5 reviews of 594 Read all reviews

    iContact FAQs

    Below are some frequently asked questions for iContact.

    iContact offers the following pricing plans:

    • Starting from: US$14.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Not Available

    Get iContact Free by visiting iContact.com, no credit card required!

    iContact has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000

    iContact supports the following languages:

    English

    iContact supports the following devices:

    Android (Mobile)

    iContact integrates with the following applications:

    123FormBuilder, Acuity Scheduling, Adobe Commerce, Big Cartel, BigCommerce, Bloom Intelligence, Calendly, ClickFunnels, Copper, Copper, Cyfe, DaySmart Appointments, Digioh, Drupal, Eventbrite, Follow Up Boss, Formstack Forms, Google Contacts, Google Forms, Google Sheets, Gravity Forms, HubSpot CRM, Jotform, Justuno, Kajabi, Keap, Kickbox Email Verification, Leadpages, LeadsBridge, LiveChat, LiveChat, Meta for Business, Microsoft Outlook, Nimble, PayPal, Pipedrive, Privy, Salesforce Sales Cloud, Shopify, Squarespace, Stripe, SurveyMonkey, Teachable, Twitter/X, Typeform, Unbounce, Webflow, Wix, WooCommerce, Wufoo, X-Cart, Zapier, Zoho CRM, Zoom Workplace

    iContact offers the following support options:

    FAQs/Forum, Knowledge Base, Phone Support, Chat

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