iContact

iContact

Email marketing & social media marketing software

4.5/5 (506 reviews)

iContact Overview

iContact serves any size business and allows for the creation of email newsletters, RSS feeds, surveys, autoresponders, and social media posts. The application comes with various features a business needs in order to grow their customer list and successfully reach inboxes.

When creating a message, users can choose between one of iContact’s predefined templates or build a unique message using HTML. iContact offers tools to manage a growing email list that includes subscription management, bulk subscriber upload, and a drag-and-drop sign-up form builder.

Other features include SpamcheckTM, a review system that ensures every email reaches the inbox. The reports feature tracks messages in real-time and allows users to quickly view marketing results in action, from big picture tracking, to individual click behavior.

The social media feature enables users to schedule messages on Facebook, Twitter and LinkedIn. Users can add social share buttons to emails and increase reach, as well as include a sign-up form on Facebook pages to turn existing fans into email contacts.

Pricing

Starting from
US$14,00/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America

Supported Languages

English

iContact Reviews

Overall rating
4.5/5
91% positive reviews
307
Excellent
154
Very good
39
Average
5
Poor
1
Terrible
Doug S.

We find iContact always exceeds our expectations, really! Friendly folks, easy to use, inexpensive.

Used Daily for 2+ years
Reviewed on 2018/04/10
Review Source: Capterra

It makes my life loads easier. I can use my graphic design abilities to make eye catching emails and that intrigues people which leads them to want more information about our church. I can whip up an email in less than half the time it took prior to contracting with iContact. Also, being able to call customer support and rarely have to be on hold is a benefit along with the support coming from people who are easy to talk to, who converse as real people rather sounding mawkish.

Pros

The flexibility and ease involved to create stunning emails - in our case, weekly church eNews; monthly newsletter and special announcements. The new web site was a major thrust forward in our ability to look loads more professional and that draws visitors to our doors.

The customer support team are friendly, down-to-earth and never sound like they are reading from a script. They listen well, explain what the problem may be, find solutions and even work-arounds to achieve what we want to produce. They welcome suggestions to improve the site.

As with any shift in process, it took a bit to grasp the new site, but it was well worth it, especially that we knew we could reach out for support where truly no question was too dumb. The features are easy to manipulate, and the ease to populate our emails on social media was a real benefit for us.

Congregations, by definition, need to be thrifty with funds and iContact still remains our best value for what we get, and we do comparison pricing on an annual basis. Result? We've been with iContact for 8 years and they still are our choice.

Cons

We would welcome and make use of a larger variety of templates if they were available. Currently templates favor clients who are in the sales market. This challenges us to be creative in modifying a beautiful template from sales to event promotion. More templates for the non-profit and religious clients would, frankly, be a blessing.

Response from iContact

Hello Doug. We are so excited that you have been an iContact customer over the last 8 years. It makes us happy to hear that you have been able to create more professional emails with iContact in half the time! Thank you for your feedback about adding more templates as well. As you mentioned we are always open to suggestions for improvement, and will pass your comments along to our Product Management team for possible updates in a future release.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Verified Reviewer

Icontact is a Solid Email Platform for Small to Medium Sized Companies

Used Weekly for 2+ years
Reviewed on 2018/03/22
Review Source: Capterra

The offer a quick and easy way to start sending out emails to your customers and which helps your company to grow. If you are willing to put up with their questionnaires, their basic templates, and slightly above average deliver-ability rates.

Pros

When our company first switched to Icontact from our email provider, we were very satisfied as their responsive technical support, quick setup, and easy to use interface was a perfect email solution. Icontact is a solid choice for small to medium sized companies looking to grow their list in a comfortable environment. You will get better support from regular technical support and they are more willing to work with you, and quickly resolve any issues. Their email deliverability is above average.

Cons

Their templates leave much to be desired. If you have some html/css knowledge and are creative, then you can modify theirs or create your own. Sometimes our emails would end up in spam, without explanation from Icontact. Icontact is a good company, however if you are considering in moving to Enterprise account, you may consider looking elsewhere. Stick with regular technical support plans due urgent issues being resolved quicker. They have a deliverability team but they may disable sending and removing large amounts of emails without a warning which is very strange especially if you need to send out emails the next day.

Response from iContact

Thank you for taking the time to write this detailed review. We are so glad to hear that you were very satisfied with our responsive technical support, and above average deliverability rates! Our deliverability team works hard to ensure the messages sent through our system are not unsolicited. This can sometimes result in us investigating accounts if we see a large number of bounced emails or spam complaints after an email send. We understand this can be an inconvenience, but it helps us ensure that we maintain a positive relationship with the major email providers which leads to more fast and consistent email delivery. We appreciate your honesty, and are excited to continue working with your company.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

7.0/10
Lauren B.

iContact helps me be successful at my job

Used Daily for 2+ years
Reviewed on 2017/12/20
Review Source: Capterra

Pros

iContact is a very user friendly product for anyone. My company sends thousands of emails a week and we are always very pleased with how easy it is to create an email and send it immediately. I also really enjoy the dashboard, it helps me keep track knowing what emails have been sent and what emails I have yet to send. i also appreciate that iContact technology can delete any duplicate people in a contact list. That saves me time from having to go through thousands of people making sure I don't have any duplicates. My customer support is also amazing. My iContact rep. is always so good about getting back to me when I have questions or concerns.

Cons

Sometimes when I am creating a contact list in iContact, I have several excel sheets I need to upload to that one contact list...iContact doesn't let me select multiple excel sheets to upload at once, I have to do one at a time which takes a lot of extra time for me to do.

I also wish I could delete more than one contact list at once.

On the "upload contact" box, I want to be able to see the whole title of my contact list. Sometimes iContact cuts off my list title if it's too long, I would like to see the whole title...

Response from iContact

Hi Lauren! We sincerely appreciate you taking the time to provide this feedback. Our support team loves helping companies like HireLive who make such a tremendous positive impact. As for the concerns you raised about list uploading, we are taking all product improvement comments very seriously and are working to continually improve our product. We currently do allow you to have 5 concurrent uploads at any given time, but you must start the uploads one at a time. And you are correct, we cannot upload multiple sheets from one excel file. We have noted this potential feature, along with multiple list deletion, and title expansion ¿ and we realize its importance. Thank you again and have a great day!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Trevor K.

A Solid Email Platform

Used Daily for 1+ year
Reviewed on 2017/12/20
Review Source: Capterra

I get the ability to reach my customers and turn them into return customers week after week and year after year.

Pros

iContact is easy to use in most cases. There are tons of different templates and creating your own email template is a breeze. If you get one of the Pro plans they'll even help you make templates for future use, so that's great, too.

There are plenty of ways to upload data and keep track of that data. In fact I tend to use iContact to export my data for use on other platforms because it keeps everything so nicely. My point of sale doesn't even allow the breadth of exports and options that iContact does, so it's more than just an email platform to me.

Automation is visually very simple and means that I know I'm reaching my audience at the correct times. I no longer have to manually send each email, and with the automation there are tons of options to segment in addition. This means I'm not sending frivolous emails, so that keeps our open rate high.

Cons

I have three businesses that have to be kept separate and my only big complaint is that I can't copy automation plans or other things back and forth between them. So a lot of time is wasted redoing certain campaigns between the locations.

I also think the social connectivity needs to be updated. Twitter for one is outdated and the actual website allows much more text to be posted than in-app. They're several updates behind on Twitter.

Response from iContact

Hi Trevor! We are thrilled to hear that iContact¿s design services and automation tools make your job easier and your emails more impactful with your customers. At iContact we value being your one stop shop for your email marketing needs. We also appreciate your feedback about copying your automation plans from one platform to another. We¿ve noted this feature and completely understand how it would be helpful. Thank you and have a wonderful day!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Brent C.

Our organization has been with I-Contact for 8 years-we love the impact of the communications!

Used Weekly for 2+ years
Reviewed on 2018/04/10
Review Source: Capterra

Pros

We LOVE the new Dashboard, updated templates, and the functionality/features during message composition. During the last several years, I-Contact updated the above features, but before doing so asked the CUSTOMER how they could improve their systems. This feedback was definitely taken into consideration as you could so them reflected in the updates. Since then, I-Contact continues to improve the platform with new templates/functions that add to the impact of each individual message.

They are a SOLID email marketing solution for companies big and small. There price is in some cases lower than their competitors while offering the majority of the same features.

Third, we have been extremely impressed with the level of customer service provided by their team. If you ever have an issue, they are quick to address and provide a solution!

Cons

Only 2 areas where we would like to see improvement. More connectivity options with other services/websites in order to be able to export/upload new contact information. Also, a more seamless mobile app that would allow for managing of content/messages.

Also, consistent, new email templates added to reflect more types of communications: SAVE THE DATE, EVENT ANNOUNCEMENTS, NEWS UPDATES, etc.

Response from iContact

Hi Brent. Thank you so much for being a long time iContact customer of 8 years! We are so pleased to hear that you love the upgrades we've made over the last few years. We believe that customer feedback is an extremely important tool in creating a better product, and will continue to reflect this feedback in future releases. Speaking of which, the feedback you provided is absolutely something that we will pass along to the Product Management team so that it can be reviewed for potential changes. The good news is that we are currently looking into integrating with other services and sites that will allow our customers even more options for bringing data into their iContact accounts.

Rating breakdown

Value for Money
Ease of Use
Customer Support

iContact Pricing

Starting from
US$14,00/month
Pricing options
Free Trial
Subscription
Value for money

From $14 /month for 500 subscribers (Essential Plan) or $99 /month (Professional Plan)

Annual pricing reflects 15% discount for 12 month pre-pay

iContact Features

  • A/B Testing
  • API
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Templates
  • Drag & Drop Interface
  • Email Marketing
  • Engagement Analytics
  • Real Time Analytics
  • Real Time Data
  • Social Media Integration
  • Third Party Integration

  • Activity Dashboard
  • Automatic Notifications
  • Customizable Branding
  • Data Import/Export
  • Monitoring
  • Multi-Channel Marketing
  • Reporting & Statistics

Additional information for iContact

Key features of iContact

  • A/B split testing
  • API integration
  • Audience segmentation
  • Automation
  • Custom sign-up form creation
  • Drag & drop editor
  • Email campaign management
  • Email newsletters
  • HTML editor option
  • Instant SpamCheck
  • Integrations with 3rd party apps
  • List management
  • Muti-user accessibility
  • Online surveys
  • Performance reporting
  • Pre-built design template library
  • Responsive email layouts
  • Salesforce integration
  • Schedule delivery
  • Segment by custom fields
  • Social media scheduling
  • Subscriber engagement score
  • Subscriber management

Benefits

  • iContact’s MessageBuilderTM offers hundreds of mobile-friendly email templates that can be filled with personalized text, ideas, using drag-and-drop, as well as add brand colors, with no HTML coding know-how required.

  • Emails sent through iContact end up in inboxes and not spam traps or on internet service provider blacklists. The solution also provides tracking data for messages, so users can see the email delivery in action.

  • With iContact, users can set up autoresponders to schedule automated messages to get delivered over time.

  • iContact tools make understanding vital email statistics easy, so users have the data they need to create messages that connect, and get insight into how well they are performing.

  • iContact’s customer success managers offer unlimited technical support, as well as personal coahcing and calls, videos and webinars to help with any question.

  • GetApp Analysis

    Almost anyone can send an email, but it takes more power under the hood to create, send, and track the types of targeted emails that drive customer action and generate real sales. iContact is web-based software that everyone from small businesses to large senders can use to manage all aspects of their email marketing programs.

    In addition to allowing for the easy creation of email newsletters, RSS feeds, surveys, and auto-responders, iContact helps business users grow and manage contacts, and segment their digital contact lists. Custom fields, mail-merge personalization, and website sign-up forms can all be used to promote a business. iContact is completely scalable, and it boasts an email delivery rate of 99 percent. This is, at least in part, because any contact who unsubscribes from an iContact list, or signs up with an invalid address, is automatically removed.

    iContact Email Marketing

    What is iContact?

    iContact is a powerful email marketing platform for businesses, nonprofits and educational institutions.. Easy-to-understand technology enables users with all levels of technical skill to create persuasive email messages using templates or HTML. List management tools keep growing email lists in check, while iContact’s Spamcheck tool reviews each message to ensure it reaches its desired destination. Users can gain a better understanding of how their email lists are performing by reviewing their Reports, which iContact generates automatically using the data it collects from ongoing marketing campaigns.

    Beyond basic email marketing, iContact also provides a number of advanced solutions for growing businesses. iContact Pro is changing the way small, mid-size, and even large businesses think about marketing automation. iContact Pro users have the ability to schedule triggered messages that are uniquely tailored to each contact. The app offers a drag-and-drop interface. Businesses with high-volume sending needs can take advantage of iContact’s capabilities, easily managing 5 million+ subscribers.

    iContact Dashboard

    iContact Main Features

    Email Creation

    iContact offers a straightforward way for users to design stylish emails without having to know any HTML. The software’s email templates are professional looking and completely modifiable. Templates are all designed in a way that maximizes personal branding.

    To design your first email, check out the template selection and choose the option that best meets your needs. You can quickly modify any template to change the layout, color palette, or overall styling. Individual sections, or blocks, each have their own formatting. You can save any message that you design to reuse at a later time, as well.

    MessageBuilder

    List Management

    It doesn’t matter how nicely a message is designed without a list of subscribers to send it to. iContact provides a robust list management feature with various tools to help users manage their growing subscriber lists.

    To keep your list of subscribers organized, make sure to include the correct recipient name and company name for each contact. (This is especially true if you’re collecting email addresses at trade shows or networking events.) iContact will remove duplicates or invalid email addresses for you, and it will give you the option of whether to remove email addresses after the first bounce, or delivery failure notice.

    Contact List

    Triggered Emails

    With iContact, businesses can schedule automated emails to be delivered over time, rather than all at once. Autoresponders, or triggered emails, help to deepen customer relationships by providing subscribers with more relevant content. The autoresponder feature comes most frequently into play when users want to set up “Welcome” campaigns, abandoned cart emails, or transaction messages.

    Autoresponders are most commonly used in “Welcome” campaigns. When someone subscribes to your list, automatically send a message introducing your company. At that point, you can set up a drip campaign to continue sending emails at regular intervals in order to familiarize the new subscriber with your company or your products.

    Autoresponder

    Subscriber Segmentation

    Segmentation can make any email list stronger. The more a business knows about its subscribers, the deeper it can go with list segmentation. For example, instead of sending blanket emails to every subscriber, a business could segment its list and send a certain email newsletter only to those customers who had indicated that they were interested in a particular product or service.

    Go beyond demographics when segmenting your campaigns. Although iContact gives you the ability to segment by gender or age, you can also use past purchasing behavior to improve the results of your campaigns. Custom entries ensure that your segmentation is unique, based on your company’s goals. For example, with iContact you can segment your lists by general interest, which is useful if you know that a certain subset of your customers are interested in a sport like golf or basketball.

    List Segmentation

    iContact Integrations

    iContact integrates with a number of popular third-party apps and services, including Twitter, WordPress, and Facebook.

    In particular, iContact offers native integration with Salesforce. Users can send email messages to Salesforce contacts, after which iContact brings all relevant marketing statistics into the Salesforce platform to determine whether leads are moving in the right direction. iContact for Salesforce is not subscriber-based. Users can immediately send messages to everyone in their databases. Entire teams can leverage the statistics from company email campaigns from the same Salesforce reporting screens.

    iContact has an open API that integrates with numerous business applications including analytics, social and commerce functionalities.

    iContact Pricing

    iContact offers high-volume email marketing at a price point that is affordable to businesses of all sizes. Email marketing starts at $14 per month, or $11.90 per month with annual prepay. Pro Automation starts at $99 per month, or $84.15 with annual prepay.

    iContact Bottom Line

    • Powerful email marketing solution
    • Allows for easy creation of newsletters, RSS feeds, surveys, and autoresponders
    • Triggered emails effectively drive sales
    • Typical users include freelancers, small businesses, mid-size businesses, and large enterprises
    • An API is available for use

    iContact FAQs

    Below are some frequently asked questions for iContact.

    Q. What type of pricing plans does iContact offer?

    iContact offers the following pricing plans:

    Starting from: US$14,00/month

    Pricing model: Subscription

    Free Trial: Available

    From $14 /month for 500 subscribers (Essential Plan) or $99 /month (Professional Plan)

    Annual pricing reflects 15% discount for 12 month pre-pay

    Q. What are the main features of iContact?

    iContact offers the following features:

    • A/B split testing
    • API integration
    • Audience segmentation
    • Automation
    • Custom sign-up form creation
    • Drag & drop editor
    • Email campaign management
    • Email newsletters
    • HTML editor option
    • Instant SpamCheck
    • Integrations with 3rd party apps
    • List management
    • Muti-user accessibility
    • Online surveys
    • Performance reporting
    • Pre-built design template library
    • Responsive email layouts
    • Salesforce integration
    • Schedule delivery
    • Segment by custom fields
    • Social media scheduling
    • Subscriber engagement score
    • Subscriber management

    Q. Who are the typical users of iContact?

    iContact has the following typical customers:

    Freelancers, Mid Size Business, Non Profit, Small Business

    Q. What languages does iContact support?

    iContact supports the following languages:

    English

    Q. What type of pricing plans does iContact offer?

    iContact has the following pricing plans:

    Subscription

    Q. Does iContact support mobile devices?

    We do not have any information about what devices iContact supports

    Q. What other apps does iContact integrate with?

    iContact integrates with the following applications:

    123FormBuilder, Bedrock Data, Bitium, Call Loop, Cyfe, Flipcause, Formstack, Freshdesk, LiveChat, Velocify

    Q. What level of support does iContact offer?

    iContact offers the following support options:

    FAQs, Forum, Knowledge Base, Phone Support, Video Tutorials