Hootsuite Insights - formerly UberVu - offers real-time social media monitoring via a visual dashboard, smart, sharable reports, data widgets & infographic-style data visualization. The platform automatically analyzes all of a brand’s social media data to show insights on influencers, stories, and trends that can be leveraged - in real-time. Designed for the daily social media marketer, it’s easy to use and simple to set up. Users can post to Facebook, Twitter, LinkedIn and Google+ business pages through the Hootsuite Insights platform.
Hootsuite Insights collects mentions from 20+ sources, including (but not limited to): Facebook, Twitter, LinkedIn, Google+, YouTube, Reddit, Flickr, New York Times news network, Wordpress, Blogger, and Disqus. The software captures mentions and provides translation for 50+ languages, and automatically detects sentiment in English, French, Spanish, Portuguese, and German.
Hootsuite Insights helps social media marketers to find out when the most important things are happening and saves them having to dig through thousands of social media mentions to find insights. They can see Spikes and Bursts in activity, new trending stories, real-time influencers, and more. Users can Smart-schedule posts, time optimized for their community, or schedule posts to go out at a specific date/time in the future. Users can also reply to mentions on Facebook, Twitter, LinkedIn and Google+ via the platform.
Where Insights shines is it's real time data, that most don't offer. You have to wait for things to be compiled into reports before you can view them. With Insights, you are able to view your reach and social streams in real time, to quickly analyze the interactions and reach of your posts.
It anaylyzes SO many sources to help you handle your metrics and know what stream is going to be more productive for you to focus on, and what customers are clicking and interacting with at any given time.
You can also post updates from an RSS feed, and it has mobile apps and customized reports, which are great for those of us working on the go, or needing specific analytics per report.
I utilized Hootsuite Insights through another author that had it, and helped her figure out where to focus her marketing. It seemed like a decent program and well built, so when I got back home, I decided to investigate it for myself.
Imagine my surprise when there is no pricing information to be found on their website. You need to contact a salesperson to get any information on price, which is a huge turn-off right off the bat. Needing to contact someone to learn basic costs tells us we likely can't afford it, and makes it a high pressure situation instead of letting us gather all our facts first before narrowing down companies.
From research I've done, it seems like the costs just continue adding up- using a URL shortener, getting more than 2 reports, adding untold costs to your yearly spend. There are cheaper services out there that don't nickle and dime you with every single thing.
Logging into uberVU is the first thing I do every morning. In the time it takes for me to finish my first cup of coffee, I can view my Signals dashboard, check on assigned tasks, and see key metrics.
The cost. Yes it's worth it, but when budgets are small it's a premium priced tool that many users will never get the chance to use.
Being able to access the performance of all my social media marketing and visibility efforts on one dashboard is a game changer for me! This tool helps me narrow down the specific activities and efforts to keep at and those to discard based on performance
It keeps evolving so for now, I have no complaints about this tool
uberVU’s tools fall into a few main categories. The bread and butter of the product is a feature called “Streams.” A Stream can be a themed search or a connected social profile, like a Twitter or Facebook page. In most cases, businesses will set up Streams as a way to track what people are saying about their brands online, using uberVU’s tools to filter out mentions from specific sources (like notoriously biased blogs, for example) or geographic locations (like foreign countries).
Real-time insights give brands a head start when a crisis erupts.
Some features may be too sophisticated for small to mid-size companies.
Thanks for your kind words about uberVU, Stephanie! You did a great job capturing our focus on delivering insights that matter to social media marketers. Appreciate the time and energy you spent pulling this together. If I can ever answer any further questions about the product, don't hesitate to reach out.
- Elisabeth, Community Manager at uberVU
Ease of use.
It helps to schedule the social posts, that is why most of the marketers like this product.
Contact Hootsuite Insights for a custom quote.
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Hootsuite Insights offers the following pricing plans:
Pricing model: Subscription
Free Trial: Available
Contact Hootsuite Insights for a custom quote.
Hootsuite Insights offers the following features:
Hootsuite Insights has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business
Hootsuite Insights supports the following languages:
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We do not have any information about what devices Hootsuite Insights supports
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FAQs, Knowledge Base, Online Support, Video Tutorials