Hootsuite Insights

Hootsuite Insights

Real-time social analytics for brands

4.3/5 (19 reviews)

Hootsuite Insights Overview

Hootsuite Insights - formerly UberVu - offers real-time social media monitoring via a visual dashboard, smart, sharable reports, data widgets & infographic-style data visualization. The platform automatically analyzes all of a brand’s social media data to show insights on influencers, stories, and trends that can be leveraged - in real-time. Designed for the daily social media marketer, it’s easy to use and simple to set up. Users can post to Facebook, Twitter, LinkedIn and Google+ business pages through the Hootsuite Insights platform.

Hootsuite Insights collects mentions from 20+ sources, including (but not limited to): Facebook, Twitter, LinkedIn, Google+, YouTube, Reddit, Flickr, New York Times news network, Wordpress, Blogger, and Disqus. The software captures mentions and provides translation for 50+ languages, and automatically detects sentiment in English, French, Spanish, Portuguese, and German.

Hootsuite Insights helps social media marketers to find out when the most important things are happening and saves them having to dig through thousands of social media mentions to find insights. They can see Spikes and Bursts in activity, new trending stories, real-time influencers, and more. Users can Smart-schedule posts, time optimized for their community, or schedule posts to go out at a specific date/time in the future. Users can also reply to mentions on Facebook, Twitter, LinkedIn and Google+ via the platform.

Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Canada, Europe, Germany and 4 others, Latin America, Middle-East and Africa, United Kingdom, United States

Supported Languages

English

Hootsuite Insights Reviews

Overall rating
4.3/5
89% positive reviews
9
Excellent
8
Very good
2
Average
0
Poor
0
Terrible
Verified Reviewer

Sounds good, but very expensive and costs keep adding up.

Used Daily for Free Trial
Reviewed on 2018/07/11
Review Source: GetApp

Pros

Where Insights shines is it's real time data, that most don't offer. You have to wait for things to be compiled into reports before you can view them. With Insights, you are able to view your reach and social streams in real time, to quickly analyze the interactions and reach of your posts.

It anaylyzes SO many sources to help you handle your metrics and know what stream is going to be more productive for you to focus on, and what customers are clicking and interacting with at any given time.

You can also post updates from an RSS feed, and it has mobile apps and customized reports, which are great for those of us working on the go, or needing specific analytics per report.

Cons

I utilized Hootsuite Insights through another author that had it, and helped her figure out where to focus her marketing. It seemed like a decent program and well built, so when I got back home, I decided to investigate it for myself.

Imagine my surprise when there is no pricing information to be found on their website. You need to contact a salesperson to get any information on price, which is a huge turn-off right off the bat. Needing to contact someone to learn basic costs tells us we likely can't afford it, and makes it a high pressure situation instead of letting us gather all our facts first before narrowing down companies.

From research I've done, it seems like the costs just continue adding up- using a URL shortener, getting more than 2 reports, adding untold costs to your yearly spend. There are cheaper services out there that don't nickle and dime you with every single thing.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

4.0/10
Scott M.

Stop looking and start using this tool!

Reviewed on 2015/02/20
Review Source: SoftwareAdvice

Pros

Logging into uberVU is the first thing I do every morning. In the time it takes for me to finish my first cup of coffee, I can view my Signals dashboard, check on assigned tasks, and see key metrics.

Cons

The cost. Yes it's worth it, but when budgets are small it's a premium priced tool that many users will never get the chance to use.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Mofoyeke O.

DOES WHAT IT SAYS

Used Daily for 6-12 months
Reviewed on 2019/03/26
Review Source: SoftwareAdvice

Pros

Being able to access the performance of all my social media marketing and visibility efforts on one dashboard is a game changer for me! This tool helps me narrow down the specific activities and efforts to keep at and those to discard based on performance

Cons

It keeps evolving so for now, I have no complaints about this tool

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Stephanie miles

uberVU Review – Use Social Media to Gain Brand Insights

Reviewed on 2013/08/07
Review Source: GetApp

uberVU’s tools fall into a few main categories. The bread and butter of the product is a feature called “Streams.” A Stream can be a themed search or a connected social profile, like a Twitter or Facebook page. In most cases, businesses will set up Streams as a way to track what people are saying about their brands online, using uberVU’s tools to filter out mentions from specific sources (like notoriously biased blogs, for example) or geographic locations (like foreign countries).

Pros

Real-time insights give brands a head start when a crisis erupts.

Cons

Some features may be too sophisticated for small to mid-size companies.

Response from Hootsuite

Thanks for your kind words about uberVU, Stephanie! You did a great job capturing our focus on delivering insights that matter to social media marketers. Appreciate the time and energy you spent pulling this together. If I can ever answer any further questions about the product, don't hesitate to reach out.

- Elisabeth, Community Manager at uberVU

Sunil K.

Very Useful Social Media Marketing Tool

Used Daily for Free Trial
Reviewed on 2018/02/07
Review Source: GetApp

Pros

Ease of use.
It helps to schedule the social posts, that is why most of the marketers like this product.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend

8.0/10

Hootsuite Insights Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Contact Hootsuite Insights for a custom quote.

Hootsuite Insights Features

  • API
  • Monitoring
  • Real Time Data
  • Social Media Integration

  • A/B Testing
  • Activity Dashboard
  • Automatic Notifications
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Email Marketing
  • Engagement Analytics
  • Multi-Channel Marketing
  • Real Time Analytics
  • Reporting & Statistics
  • Third Party Integration

Additional information for Hootsuite Insights

Key features of Hootsuite Insights

  • Automatic Alerts for Insights, Mentions
  • Big Social Data analysis
  • Easy-to-use Report Creation
  • Real-time marketing insights
  • Social Media Analytics
  • Social Media Insights
  • Social Media Management
  • Social Media Monitoring
  • Team Collaboration capabilities
  • Up to 2 years of Historical Data available upon request

Benefits

  • Learn when specific topics or platforms are more active than usual; when new relevant stories are trending; when an influencer is driving the conversation; and where those people are talking.

  • See real-time mentions from Facebook, Twitter, LinkedIn, Google+, blogs, and more while tracking sentiment level, volume and sharing stats, and conversation maps.

  • Connect with Facebook, Twitter, LinkedIn and Google+ audiences straight from the dashboard; automatically schedule posts at the best time to reach more of them; schedule a reply for later; or reach out to key influencers.

  • Collaborate with teammates through various permission levels and views within the product. Assign tasks and tag mentions to work better together.

  • Easily create and share reports on the data with simple, customizable widgets and auto-updating data.

  • Real-time processing analyzes each mention as it comes in, making it easy to see the stats (including sentiment, gender, language, where and when).

  • Hootsuite Insights FAQs

    Below are some frequently asked questions for Hootsuite Insights.

    Q. What type of pricing plans does Hootsuite Insights offer?

    Hootsuite Insights offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Available

    Contact Hootsuite Insights for a custom quote.

    Q. What are the main features of Hootsuite Insights?

    Hootsuite Insights offers the following features:

    • Automatic Alerts for Insights, Mentions
    • Big Social Data analysis
    • Easy-to-use Report Creation
    • Real-time marketing insights
    • Social Media Analytics
    • Social Media Insights
    • Social Media Management
    • Social Media Monitoring
    • Team Collaboration capabilities
    • Up to 2 years of Historical Data available upon request

    Q. Who are the typical users of Hootsuite Insights?

    Hootsuite Insights has the following typical customers:

    Large Enterprises, Mid Size Business, Non Profit, Small Business

    Q. What languages does Hootsuite Insights support?

    Hootsuite Insights supports the following languages:

    English

    Q. What type of pricing plans does Hootsuite Insights offer?

    Hootsuite Insights has the following pricing plans:

    Subscription

    Q. Does Hootsuite Insights support mobile devices?

    We do not have any information about what devices Hootsuite Insights supports

    Q. What other apps does Hootsuite Insights integrate with?

    Hootsuite Insights integrates with the following applications:

    Hootsuite

    Q. What level of support does Hootsuite Insights offer?

    Hootsuite Insights offers the following support options:

    FAQs, Knowledge Base, Online Support, Video Tutorials