Mailchimp

Email and advertising marketing automation platform

4,5 /5 (13346 reviews) Write a Review!

Mailchimp Overview

What is Mailchimp?

MailChimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. Users receive complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. MailChimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

MailChimp platform is also available on freemium - you can send up to 12,000 emails to 2,000 subscribers (monthly) without any financial commitment. Most of the features, including access to sending marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The MailChimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your store to MailChimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. MailChimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.

Mailchimp Overview

Pricing

Starting from
US$10,00/month

Pricing options

Free Trial
Free
Subscription
Value for money

MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans:

1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month
1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month
2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month
2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month

+ $199.00 for pro subscription


Mailchimp Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico
Supported Languages
English, Spanish

Media

Monitor click performance with reports on average open and click rates
Use email templates and widgets to create fully customized emails
Automate business processes including follow-ups, email notifications, order confirmations and more
Track performance with reports and summaries on any device
Create advertising campaigns to target specific user segments and choose custom settings
Track the success of e-commerce campaigns and understand where revenue is coming from
Create segmented subscriber lists to target with campaigns
Mailchimp screenshot: Monitor click performance with reports on average open and click rates Mailchimp screenshot: Use email templates and widgets to create fully customized emails Mailchimp screenshot: Automate business processes including follow-ups, email notifications, order confirmations and more Mailchimp screenshot: Track performance with reports and summaries on any device Mailchimp screenshot: Create advertising campaigns to target specific user segments and choose custom settings Mailchimp screenshot: Track the success of e-commerce campaigns and understand where revenue is coming from Mailchimp screenshot: Create segmented subscriber lists to target with campaigns

Mailchimp Reviews

Mailchimp Reviews

Overall rating
4,5
/
5
Excellent
7832

Very good
4385

Average
923

Poor
142

Terrible
64

Value for Money
4,4
Features
4,4
Ease of Use
4,4
Customer Support
4,2
92% recommended this app
Jacob E.

Top Email Marketing Software

I'm a big fan of MailChimp. It's my go-to email marketing software for 100% white-hat projects. The whole process is so simple. You have an email list that you upload as an audience. You then go to the campaign section to set up a proper email automation campaign. Within that build, you have the ability to use their visual editor and functions in order to easily write/design the campaign and test it in a real mail client. Unlike some of the other email marketing software, there are not EXTRA features/functionalities that you would rarely need. This decreases the confusion and noise. Big plus!


Alekhya V.

"Best way to outreach your business to numerous clients in a single click"

It's a time saving boon as per my view as I can easily send bulk mails in a single click with no more heavy work. Mailchimp made my weekly tasks easier by making my business contacts closer to me as I was able to quickly establish a business relation with my clients through scheduled and follow up emails regularly which I personally feel so beneficial to my business development.


Kenyon C.

Don't Sleep on the Monkey, its Bananas!!!

We are able to reach more customers with less legwork

We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.


Feyisayo E.

Mailchimp Makes Email Marketing Easy

My experience has been generally great. I have not regrets using mailchimp


Dennis M.

Automation Superstar

Great! I really use it every week without the need to even login to the platform.


Jacob E.
Industry: Marketing & Advertising
Company size: 11-50 Employees

Top Email Marketing Software

Used Monthly for 6-12 months
Reviewed on 2020/02/24
Review Source: Capterra

I'm a big fan of MailChimp. It's my go-to email marketing software for 100% white-hat projects. The whole process is so simple. You have an email list that you upload as an audience. You then go to the campaign section to set up a proper email automation campaign. Within that build, you have the ability to use their visual editor and functions in order to easily write/design the campaign and test it in a real mail client. Unlike some of the other email marketing software, there are not EXTRA features/functionalities that you would rarely need. This decreases the confusion and noise. Big plus!

Pros

- Easy to set up VERY quickly
- WSWYG Visual Editor is super easy to use
- They're constantly coming out with new functionalities like landing page design, integration with running paid ads, etc.
- Setting up full automation is relatively easy compared to other email marketing software out there
- You can edit multiple emails in multiple tabs which makes copy/paste even easier (other software only lets you have 1 tab open at a time)
- It's free up to 2,500 contacts!

Cons

- Support can be a bit unresponsive at times when you've broken one of their terms/policies (even when it happens by accident and you're not sure what you did wrong even to trigger it)

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Alekhya V.
Industry: Information Technology & Services
Company size: 11-50 Employees

"Best way to outreach your business to numerous clients in a single click"

Used Weekly for 2+ years
Reviewed on 2020/10/15
Review Source: Capterra

It's a time saving boon as per my view as I can easily send bulk mails in a single click with no more heavy work. Mailchimp made my weekly tasks easier by making my business contacts closer to me as I was able to quickly establish a business relation with my clients through scheduled and follow up emails regularly which I personally feel so beneficial to my business development.

Pros

It's great that eye catchy banners and images can be designed as per our imagination for my email posts, social media boosting etc. I can use this tool to easily show my design creativity using the creative assistant of the content studio. It allows an admin to carry a scheduled management of bulk emailing to ample of customers which is also the best part of this tool usage where in businesses can be contated through a single click automated email marketing tool.

Cons

The only feature that always worried me is the bulk email marketing function, where when i sent bulk emails at the same time sometimes the receivers mail box would consider my mail as spam or bot due to the same content inscribed in the mail. If this feature could be overcomed I can surely say that mailchimp is the best automated email marketing tool in the current era.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Kenyon C.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Don't Sleep on the Monkey, its Bananas!!!

Used Daily for 1+ year
Reviewed on 2019/11/25
Review Source: Capterra

We are able to reach more customers with less legwork

We were also able to change how people view our company as a whole. Mail chimp makes our 5 to 10 person group seem like and Army.

Pros

Mail Chimp is very flexible and gives you a wide variety of easily customizable options. I use it for everything from Turkey Drives and fundraiser registrations to Album release contests. I hired 2 new people that have almost no graphic design experience and they were both able to learn the platform in a short time and implement what they knew in a real-world environment. Furthermore. The templates aren't cookie-cutter and are easily customizable. They update someone signs up for your product or offer. Its a low key way to get alot more customers and sell alot more products without texting 100 people1 at a time. in the end its definitely worth trying out

Cons

I wish Mail chimp had a desktop app that was downloadable and cloud-connected. I also wish that you could integrate it with other software like Google Drive or other Cloud-based services.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Feyisayo E.
Industry: Information Technology & Services
Company size: 2-10 Employees

Mailchimp Makes Email Marketing Easy

Used Daily for 2+ years
Reviewed on 2020/07/09
Review Source: Capterra

My experience has been generally great. I have not regrets using mailchimp

Pros

1. I have been using Mailchimp for more than 3 years and I got glued to it the first time because of the free and cheap essential plan they offer.

2. Mailchimp is easy to us even for a newbies. I never needed to read up before I started using mailchimp

3. Trying to get the right template for every campaign can be tasking but that doesnt have to be so with mailchimp. There are more than enough templates to choose from for every campaign I sent.

4. I enjoyed the multiple integration feature in mailchimp. I can integrate it with almost any app online today.

Cons

The customer support should be improved on. A quick response to customer support ticket will make using mailchip easier. It is frustrating to wait in a long ticket queue to get response to an urgent client need.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Dennis M.
Industry: Religious Institutions
Company size: 51-200 Employees

Automation Superstar

Used Weekly for 2+ years
Reviewed on 2020/07/20
Review Source: Capterra

Great! I really use it every week without the need to even login to the platform.

Pros

We use a Wordpress drven communication strategy and Mailchimp has allowed us to stay connected with our community. Mailchimp monitors our website for fresh content and shares it with subscribers. We end up with about 1600 contacts a month through this channel alone. Our members let me know if their email is even 5 minutes late.

Cons

I haven't tried everything with it - I haven't found a function that I have not been able to accomplish with it. I guess the pausing campaigns is clunky.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

User recommendation
8,5/10
Based on 13 346 user ratings
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Mailchimp Pricing

Mailchimp Pricing

Starting from
US$10,00/month
Free Trial
Free
Subscription
Value for money

MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans:

1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month
1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month
2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month
2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month

+ $199.00 for pro subscription

MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans:

1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month
1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month
2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month
2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month

+ $199.00 for pro subscription

Value for Money
4,4/5
Based on 13 346 user ratings
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Mailchimp Features

Mailchimp Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4,4/5
Based on 13 346 user ratings
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Categories

Additional information for Mailchimp

Additional information for Mailchimp

Key features of Mailchimp

  • 750+ integrations
  • A/B split campaigns & multi-variate testing
  • Activity dashboard
  • Automated scheduling
  • Automatic link checker
  • Automation workflows
  • Bounce tracking
  • Build mail lists
  • Built-in photo editing
  • Campaign analysis
  • Campaign archives
  • Campaign segmentation
  • Click-through tracking
  • Client database
  • Collaboration
  • Content management
  • Custom fields
  • Custom forms
  • Custom rules
  • Custom signup forms
  • Customer accounts
  • Customer activity reporting
  • Customer analysis
  • Customer loyalty program
  • Customer segmentation
  • Customizable email templates
  • Data import
  • Data synchronization
  • Demographic data
  • Download PDF newsletters
  • Drag & drop interface
  • Drip email marketing
  • Email analytics
  • Email archiving
  • Email delivery
  • Email designer
  • Email distribution
  • Email integration
  • Email marketing
  • Email notifications
  • Email templates
  • Email tracking
  • Engagement analytics
  • Event triggered Email
  • Event triggered actions
  • Facebook Ad & Instagram Ad campaigns
  • Geolocation
  • Graphical data presentation
  • Image & file hosting
  • Import Excel lists
  • Knowledge base
  • Landing page templates
  • Lead capture
  • Lead generation
  • Lead management
  • Mail merge
  • Mailing list management
  • Market segmentation
  • Mobile integration
  • Monitoring
  • Multi-campaign
  • Multi-channel communication
  • Multi-channel management
  • Multi-channel marketing
  • Multiple projects
  • Multiple tutorials available
  • Multiple user accounts
  • Multivariate testing
  • Order confirmation
  • Order management
  • Order notifications
  • Performance monitoring
  • Preview functionality
  • Product recommendations
  • RSS feeds
  • Real time analytics
  • Real time data
  • Real time monitoring
  • Real time reporting
  • Registration management
  • Reporting & statistics
  • Retargeting
  • Rich text editor
  • Sales & website activity tracking
  • Search functionality
  • Social advertising
  • Social media integration
  • Social media metrics
  • Social media plugins
  • Social network marketing
  • Subscriber management
  • Subscription services
  • To-do list
  • Unsubscribe database
  • Usage tracking
  • User activity monitoring
  • Website integration
  • eCommerce integration

Benefits

  • Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

  • Lists: MailChimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

  • Templates: MailChimp offers a variety of pre‑designed, responsive templates. Users can also start‑from‑scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

  • Campaigns: Email Segmentation is easy with MailChimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS‑to‑Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

  • Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

  • Reports: MailChimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.

  • Mailchimp FAQs

    Mailchimp FAQs

    Below are some frequently asked questions for Mailchimp.

    Q. What type of pricing plans does Mailchimp offer?

    Mailchimp offers the following pricing plans:

    Starting from: US$10,00/month

    Pricing model: Free, Subscription

    Free Trial: Available

    MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans: 1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month 1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month 2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month 2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month + $199.00 for pro subscription

    Q. What are the main features of Mailchimp?

    Mailchimp offers the following features:

    • 750+ integrations
    • A/B split campaigns & multi-variate testing
    • Activity dashboard
    • Automated scheduling
    • Automatic link checker
    • Automation workflows
    • Bounce tracking
    • Build mail lists
    • Built-in photo editing
    • Campaign analysis
    • Campaign archives
    • Campaign segmentation
    • Click-through tracking
    • Client database
    • Collaboration
    • Content management
    • Custom fields
    • Custom forms
    • Custom rules
    • Custom signup forms
    • Customer accounts
    • Customer activity reporting
    • Customer analysis
    • Customer loyalty program
    • Customer segmentation
    • Customizable email templates
    • Data import
    • Data synchronization
    • Demographic data
    • Download PDF newsletters
    • Drag & drop interface
    • Drip email marketing
    • Email analytics
    • Email archiving
    • Email delivery
    • Email designer
    • Email distribution
    • Email integration
    • Email marketing
    • Email notifications
    • Email templates
    • Email tracking
    • Engagement analytics
    • Event triggered Email
    • Event triggered actions
    • Facebook Ad & Instagram Ad campaigns
    • Geolocation
    • Graphical data presentation
    • Image & file hosting
    • Import Excel lists
    • Knowledge base
    • Landing page templates
    • Lead capture
    • Lead generation
    • Lead management
    • Mail merge
    • Mailing list management
    • Market segmentation
    • Mobile integration
    • Monitoring
    • Multi-campaign
    • Multi-channel communication
    • Multi-channel management
    • Multi-channel marketing
    • Multiple projects
    • Multiple tutorials available
    • Multiple user accounts
    • Multivariate testing
    • Order confirmation
    • Order management
    • Order notifications
    • Performance monitoring
    • Preview functionality
    • Product recommendations
    • RSS feeds
    • Real time analytics
    • Real time data
    • Real time monitoring
    • Real time reporting
    • Registration management
    • Reporting & statistics
    • Retargeting
    • Rich text editor
    • Sales & website activity tracking
    • Search functionality
    • Social advertising
    • Social media integration
    • Social media metrics
    • Social media plugins
    • Social network marketing
    • Subscriber management
    • Subscription services
    • To-do list
    • Unsubscribe database
    • Usage tracking
    • User activity monitoring
    • Website integration
    • eCommerce integration

    Q. Who are the typical users of Mailchimp?

    Mailchimp has the following typical customers:

    , , , , ,

    Q. What languages does Mailchimp support?

    Mailchimp supports the following languages:

    English, Spanish

    Q. What type of pricing plans does Mailchimp offer?

    Mailchimp has the following pricing plans:

    Free, Subscription

    Q. Does Mailchimp support mobile devices?

    Mailchimp supports the following devices:

    Android, iPhone, iPad

    Q. What other apps does Mailchimp integrate with?

    Mailchimp integrates with the following applications:

    Administrate, Alchemer, Ambassador, Chargebee, ClickTale, Less Annoying CRM, Little Green Light, NeonCRM, Shopify, TeamSupport

    Q. What level of support does Mailchimp offer?

    Mailchimp offers the following support options:

    FAQs, Knowledge Base, Online Support, Video Tutorials