Everything you need to sell anywhere. Trusted by 160k stores

About Shopify

Shopify is a commerce platform that allows anyone to easily sell online, at a retail location, and everywhere in between. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

With Shopify’s eCommerce software, users get one unified platform to run their business with ease. Users can fully customize their online store, add new sales channels in seconds, manage unlimited products and inventory, fulfill orders in a single step, track sales and growth trends, and more.

Establish the company's brand online with a custom domain name and online store. With instant access to hundreds of the best looking themes, and complete control over the look and feel, users can have a gorgeous store of their own that reflects the personality of their business.

Shopify currently powers over 160,000 retailers in 100 different countries, including: Tesla Motors, Gatorade, Forbes, Amnesty International, Encyclopedia Britannica, Maxim Magazine, CrossFit, Black Milk Clothing, Herschel Supply Co., and many more.

Pricing starting from:


  • Free Trial
  • Subscription

Key benefits of Shopify

  • Whether you sell online, on social media, in store, or out of the trunk of your car, Shopify has you covered.

  • Shopify handles everything from marketing and payments, to secure checkout and shipping.

  • Get a fully customizable website, online store, and blog, and accept credit cards instantly with Shopify Payments.

  • Sell on new sales channels like Pinterest and Amazon, and save time and money with Shopify Shipping and discounted rates.

  • All the features you want, none of the hassle. Shopify makes it easy to build and manage your online store.

  • Devices

    Business size

    S M L


    Australia, Canada, United Kingdom, India, Mexico, United States

    Supported Languages


    Pricing starting from:


    • Free Trial
    • Subscription


    Product page
    App - Orders page
    POS - Sell in-person, online or BOTH
    Performance Overview
    Main admin panel
    Mobile app - manage your store from your iPad or iPhone
    Mobile dashboard
    View 9 more
    Shopify video
    Shopify video
    Shopify screenshot: Product page Shopify screenshot: Orders Shopify screenshot: App - Orders page Shopify screenshot: POS - Sell in-person, online or BOTH Shopify screenshot: Performance Overview Shopify screenshot: Main admin panel Shopify screenshot: Mobile app - manage your store from your iPad or iPhone Shopify screenshot: Mobile dashboard


    Total features of Shopify: 61

    • API
    • Activity Dashboard
    • Advertising Management
    • CRM
    • Cataloging/Categorization
    • Channel Management
    • Content Library
    • Content Management
    • Customer Accounts
    • Customer Database
    • Customer Segmentation
    • Customizable Branding
    • Customizable Reports
    • Customizable Templates
    • Data Import/Export
    • Data Synchronization
    • Data Visualization
    • Discount Management
    • Drip Campaigns
    • Electronic Payments
    • Electronic Signature
    • Email Alerts
    • Email Invitations & Reminders
    • Email Marketing
    • Email Templates
    • Gift Card Management
    • Image Library
    • Inventory Control
    • Inventory Management
    • Inventory Tracking
    • Label Printing
    • Mobile Access
    • Mobile Commerce
    • Multi-Channel Communication
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multi-Language
    • Multi-Store
    • Multiple User Accounts
    • Order Management
    • Order Processing
    • PCI Compliance
    • Product Catalog
    • Product Configurator
    • Product Data Management
    • Promotions Management
    • Ratings / Reviews
    • Refund Management
    • Retail Inventory Management
    • Returns Management
    • SEO Management
    • SSL Security
    • Sales Automation
    • Sales Tax Management
    • Shipping Management
    • Shopping Cart
    • Third Party Integrations
    • Visual Analytics
    • Website Integration
    • Website Management
    • eCommerce Management



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    Overall rating

    4,5 /5
    (3 672)
    Value for Money
    Ease of Use
    Customer Support

    Already have Shopify?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

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    Showing 5 reviews of 3 672
    Scott C.
    Overall rating
    • Industry: Media Production
    • Company size: 2-10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Don't Shop Around, Shop-ify!

    Reviewed on 2020/09/08

    Overall, Shopify has been good to me. They made me a Partner because of the – you know I can't...

    Overall, Shopify has been good to me. They made me a Partner because of the – you know I can't actually recall what the criteria was to become one – maybe you just apply to become one. But if you are a Partner, you can develop stores at no cost, and then get paid a referral fee and a residual for transferring it to a paying client. A very nice gesture towards us store-builders – I wish all creative software or SaaS platforms were as fiscally friendly. They also make it easy for devs looking to expand into Shopify App creation – so they can be on the receiving end of that sweet, month-to-month autocharged booty.


    Shopify is where it's at if you want to get involved in the whole Direct 2 Consumer craze! You could literally have a store, up and running and transactional in 10 minutes assuming you're computer / web literate, have a bank account, and a product to sell...For getting up and running with hundreds of attractive themes to choose from (not all on, there are online stores that sell themes...) you really can't beat the ease of Shopify – with just the right amount of freedom, and automation to make sure you can get your products and logo looking their best, and not accidentally break the whole thing. And if you know a little HTML/CSS, the sky is really the limit in terms of customizing the theme. Plus there's a Shopify "App Store" that offers every possible function you could imagine if you wanted something not natively offered such as pop-ups, rewards clubs, or wholesale pricing.


    In the beginning, I found it a bit cumbersome to deal with large catalogs with lots of variants (color / size) per sku. But Shopify and their lightning-fast chat support are nothing if not good listeners and they've made editing part of, or your whole catalog, much easier than ever before, with tons of filters for tailoring your product selection on the back end, to making almost any variable from Title, to Inventory, to Weight, easily bulk editable. So the thing I'll say that still stinks, is that all the apps charge subscription fees, which is super annoying, especially if you rely on a bunch of them. I would much rather pay a one and done license fee as opposed to $3 a month for my mailing list manager app, $16 a month for my Wholesale price tiering app, and $5 for my abandoned cart retrieval system. It adds up to a big, never-ending headache.

    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Best e-commerce Website Hosting Platform

    Reviewed on 2021/04/13

    Our clients are extremely happy with Shopify as a website hosting platform and have seen positive...

    Our clients are extremely happy with Shopify as a website hosting platform and have seen positive increases in their business from having a platform that works so well.


    Shopify is extremely user friendly and is designed to not break with updating like many of the other website hosting platforms. It is easy to update and page load speeds are quick. Their reporting is also user friendly.


    Cost is slightly higher that their competitors like Wordpress or similar. This cost is easily recouped in the website performance and lack of need to continually update things.

    Mary garvey B.
    Overall rating
    • Industry: Wholesale
    • Company size: 2-10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 2.0 /10

    Thought I was signing up for an Integrated POS System and Website

    Reviewed on 2020/01/16

    Feels like Shopify sucks you in and is not transparent. When you realize what the system doesn’t...

    Feels like Shopify sucks you in and is not transparent. When you realize what the system doesn’t do...they apologize and are very kind but not very helpful. There are a bunch of awkward apps you can buy to fix the problems but they don’t work very well. Wish someone would just make an easy functioning system that met business that sell inventory on line and in person.


    It is easy to get a website up and running. Adding products is easy.


    -inventory records only go back three months...I was horrified to find out I lost 4 months of inventory records.
    -to print a need to buy and download an is awkward to use and takes a couple minutes for the receipt to upload before you can print it.
    -to have employees log in you need to download and app and pay monthly
    -you can not do a credit on someone’s account if they return something...You need to either return their money or give them a gift card it is awkward and difficult to use.
    -if you mark an order pending payment you cannot take payment on the POS system.
    -you cannot add any vender information that is not visible to your customers.
    -the duplicate feature when adding products doesn’t work hard to explain what should be duplicated and what shouldn’t but trust me it wasn’t created by someone that understands business

    Shari R.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10


    Reviewed on 2021/03/25

    My overall experience with Shopify is that I will not be deleting my Shopify website! I love the...

    My overall experience with Shopify is that I will not be deleting my Shopify website! I love the platform, love the themes, love the many ways you can customize the themes, and love the thought that SO many huge companies are actually using Shopify as well! Fashion Nova, Steve Madden, Staples, etc. all use Shopify for their websites! Amazing to know someone small can create a website like the big companies and become successful all on their own! It’s definitely worth the time to give a try!


    I liked that Shopify’s platform is very easy to use, even for a web-developing beginner! You need absolutely no skills to build a Shopify store that will amaze your website visitors! Simply select a theme that fits well with your store’s niche and go from there. There are so many app add-ons that you can download to your Shopify store to make it POP. And the best part? You can utilize their free-trial to build your website with no restrictions so that possibly at the end of your trial (like me) you are already ready to launch your store with the $30/month subscription!


    I definitely do not like that most app add-ons are additional fees. Once you realize there are other apps you want/need, the cost adds up to where you will find yourself needing nearly a $100/month budget (unless you select a higher costing Shopify subscription, that can run you up to nearly a $200/month budget). More free (not just free-trial) apps need to be available because not everyone can afford to keep paying monthly for everything, ESPECIALLY during this pandemic. A reduced monthly subscription fee during this pandemic would have been super considerate!

    Bart M.
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: 2-10 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Moving from woocommerce to Shopify: the right direction

    Reviewed on 2021/02/16

    We managed to set up a new website from scratch in a matter of days by modifying a paid theme and...

    We managed to set up a new website from scratch in a matter of days by modifying a paid theme and adding a set of key plugins.


    Shopify is a simple solution to get you started fast, without the need to code. The rare coding I had to do was also quite simple, allowing me to create the website from scratch in a matter of days (as opposed to weeks before).

    The visual approach of the many themes that you can simply buy, add and start adapting makes it a breeze. It is this community approach that makes it interesting as the web is filled with questions & answers, plugins and themes - both free and paying.

    The multitude of plugins make it easy to connect payment methods, delivery solutions or add additional features in no time. Not each plugin is equally well integrated, but that's rather the plugin's issue, not Shopify's.

    Comparing it with our previous webshop that we created in Woocommerce, it wins hands down.


    The downside of its more simplistic approach (in which you do no longer need to code), is that you give up on flexibility. Tweaking a theme is cumbersome, yet not impossible. Coming from Woocommerce (in combination with Wordpress), we had to switch our mindset: from creating what we wanted, we needed to comply with what was offered. Luckily, we found a great theme that made it easy to make that switch.

    For companies who require a very specific approach, it might take some more work, but it is definitely feasible.

    Technically speaking, it sometimes works strange, even counter intuitive or it's even hit or miss (with regards to saving, language switching etc). Luckily, it is a rare thing.

    The monthly fee could be a drawback for some, but when you see what you get, it is definitely worth the cost.

    Showing 5 reviews of 3 672 Read all reviews

    Shopify FAQs

    Below are some frequently asked questions for Shopify.

    Shopify offers the following pricing plans:

    • Starting from: US$29,00/month
    • Pricing model: Subscription
    • Free Trial: Available

    BASIC SHOPIFY: $29 per month Online rate: 2.9% + 30¢ In person rate: 2.7% + 0¢ SHOPIFY: $79 per month Online rate: 2.6% + 30¢ In person rate: 2.5% + 0¢ ADVANCED SHOPIFY: $299 per month Online rate: 2.4% + 30¢ In person rate: 2.4% + 0¢

    We do not have any information about Shopify features

    Shopify has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    Shopify supports the following languages:


    Shopify supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Shopify integrates with the following applications:

    BirdEye, Chargify, Constant Contact, Cyfe,, Facebook, Get Satisfaction, Heartland Retail, Instagram, Kissmetrics, Mad Mimi, Mailchimp, PayPal, Privy, QuickBooks Commerce, Quickbooks Online, Sendinblue, Skubana, Twitter, Zapier, itDuzzit

    Shopify offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

    Related categories

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