About Pardot

Meet Pardot: B2B marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment.

Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.

Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot Marketing Automation.

Pricing starting from:

US$1 250,00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Pardot

- Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set.

- Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

- For sales teams, Pardot offers prospect tracking and analytics to qualify sales leads and determine the best way to approach them.

- Lead scoring and grading features ensure that team members follow up on the most relevant prospects for them.

- Pardot's Data.com connector provides sales reps with key prospect information such as company name, size, industry, location and more.

- Use Pardot´s lead management features to nurture cold or inactive leads. Gather more leads with smart capture lead forms and run more targeted campaigns using the segmentation wizard.

- Use the Social Selling features to disseminate content on social media channels usig tools such as scheduled social postings, social profile lookups, social "share" buttons, viewer interaction insights and simultaneous multi-channel posting.

- With the WYSIWYG interface used by Pardot you can design landing pages and forms without the need for a thorough knowledge of HTML. Optimize these landing pages with multivariate testing.

- Pardot's email marketing features allow you to create email campaigns based on 36 customizable templates, or using your own BYO branded templates. Tools such as email authentication, PAM analysis, email testing, and automated CAN-SPAM compliance ensure optimum delivery.

- The reporting tools offered by Pardot provide insight into the success of you marketing efforts. With tools such as closed-loop reporting to connect each close deal with its original source, the Google Analytics Connector to see the relationship between visitor and prospect data from your CRM.

- Pardot also offers sales lifecycle reporting, paid search reporting anf advanced email reporting including open rates, deliverability rates, and read rates.

- Pardot offers integrations with the following CRM solutions: Salesforce.com, SugarCRM, Netsuite, and Microsoft Dynamics CRM.

Devices

Business size

S M L

Markets

Australia, Canada, China, United Kingdom, India, United States

Supported Languages

English

Pricing starting from:

US$1 250,00/month

  • Free Version
  • Free Trial
  • Subscription

Images

Pardot Software - Create and save custom views of your data with lenses to understand how your marketing is performing.
Pardot Software - Create, test, and send engaging and beautiful emails with the email editor.
Pardot Software - Use Engagement Studio to create powerful, personalized nurturing campaigns.
Pardot Software - It’s easy to build a powerful program using Actions, Triggers, and Rules.
Pardot Software - Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist.
Pardot Software - Get a full view of every action your prospects perform on your website, emails, and marketing materials.
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Pardot video
Pardot video
Pardot video
Pardot video
Pardot Software - Create and save custom views of your data with lenses to understand how your marketing is performing. Pardot Software - Create, test, and send engaging and beautiful emails with the email editor. Pardot Software - Use Engagement Studio to create powerful, personalized nurturing campaigns. Pardot Software - It’s easy to build a powerful program using Actions, Triggers, and Rules. Pardot Software - Get a clear view of marketing analytics, build custom dashboards, and dive into your data without needing a data scientist. Pardot Software - Get a full view of every action your prospects perform on your website, emails, and marketing materials.

Features

Total features of Pardot: 101

  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Archiving & Retention
  • Auto-Responders
  • Business Card/Badge Scanning
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Attribution
  • Channel Management
  • Collaboration Tools
  • Contact Database
  • Contact Management
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • Forms Creation & Design
  • Forms Management
  • Full Text Search
  • Image Library
  • Interaction Tracking
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Forms
  • Performance Metrics
  • Pipeline Management
  • Process/Workflow Automation
  • Prospecting Tools
  • Real Time Notifications
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Analytics
  • Sales Reports
  • Sales Trend Analysis
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscriber Management
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • Version Control
  • Visitor Tracking
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking

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Marketo Engage

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#2 Alternative to Pardot
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Mailchimp

4,5
#3 Alternative to Pardot
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HubSpot CRM

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#4 Alternative to Pardot
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Reviews

Overall rating

4,1 /5
(565)
Value for Money
3,7/5
Features
4,0/5
Ease of Use
3,8/5
Customer Support
3,8/5

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Showing 5 reviews of 565
Kate B.
Overall rating
  • Industry: Financial Services
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Pardot delivers on promises

Reviewed on 2020/09/29

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a...

Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.

Pros

The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.

Cons

There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.

Alternatives Considered

Marketo Engage and ActiveCampaign

Reasons for Choosing Pardot

Greater functionality and alignment with Salesforce

Switched From

ActiveCampaign

Reasons for Switching to Pardot

Alignment with Salesforce
Md masoom R.
Overall rating
  • Industry: Information Technology & Services
  • Company size: 501-1 000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great Marketing Automation platform

Reviewed on 2019/07/27

My overall experience with Pardot is great, being a sales guy I am using this tool daily to send...

My overall experience with Pardot is great, being a sales guy I am using this tool daily to send marketing and sales emails to our customers and prospects and this tool never fails me.

Pros

I love Pardot and if I need to tell you what I like most about it then I must say their customer support team, yes I like this most because their customer support team is very active and responsive, they available 24*7 to help the customers and this is the best thing that I like most about it.

Cons

There is one thing that I would like to highlight that I like least about it and that is its high cost, yes Pardot is a little bit expensive compared to other marketing automation tool but on the other hand, I must say that it is worth to spend on it.

Alternatives Considered

Zoho CRM

Reasons for Switching to Pardot

I choose Pardot over Zoho because of its amazing customer support.
Yolanda A.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Perfect tool for b2b lead management

Reviewed on 2021/12/16

Overall we are happy with the performance of the tool. it helps us in our day-to-day work because...

Overall we are happy with the performance of the tool. it helps us in our day-to-day work because we can be autonomous from the marketing department.

Pros

It is designed to manage b2b leads. The best thing is that it is 100% synchronised with Salesforce and the data connection is perfect

Cons

If you have complex needs such as third party platforms or need to manage b2c leads, it is a tool that has major limitations.

Alternatives Considered

Zoho Marketing Automation and HubSpot Marketing Hub
Verified Reviewer
Overall rating
  • Industry: Transportation/Trucking/Railroad
  • Company size: 501-1 000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 6.0 /10

Gets the job done

Reviewed on 2021/12/21

Pardot gets the job done, but it could definitely be better. I would recommend Pardot for smaller...

Pardot gets the job done, but it could definitely be better. I would recommend Pardot for smaller businesses that may just be starting out. If you are a larger company, I recommend either Marketo or Pardot.

Pros

Creating emails and landing pages are easy once you have templates that are built out. If you are not familiar with how to build templates, it may be difficult for you to use Pardot, as there is no drag and drop feature. The automation rules make it really easy for us to integrate into Salesforce, which we love. It's also very simple to create custom fields, which was important for us.

Cons

The reporting feature in Pardot is subpar. It is extremely difficult to report on our marketing activities with their current reporting structure. There is no way to create a custom report, making it very difficult for our team to track ROI. Probably the biggest downside to using this platform.

Alternatives Considered

Marketo Engage and HubSpot Marketing Hub
Tiju T.
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51-200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Strong Marketing Automation Tool! Highly recommended for SME and Mid Range Businesses

Reviewed on 2021/11/02

Overall I loved it. It's easier to use and the LIGHTNING EXPERIENCE IS AMAZING!!! It has the modern...

Overall I loved it. It's easier to use and the LIGHTNING EXPERIENCE IS AMAZING!!! It has the modern look and feel. I am going to stay with Pardot for a long time. Truly recommend it!

Pros

In-house integration with SFDC. Easier to manage. Not complicated. It has similar functionality as the other major peers like Hubspot and Marketo and it was easier to learn and start working on it.

Cons

Lead routing is not available. I am looking for in-built round-robin routing functionality.

Alternatives Considered

Marketo Engage

Reasons for Choosing Pardot

Price and getting in-house integration with our current CRM SFDC.

Switched From

HubSpot Marketing Hub

Reasons for Switching to Pardot

Pardot is already owned by SFDC and our CRM is SFDC. We wanted a seamless and in-house integration which makes process management easier. Customers using SFDC as CRM can really benefit with Pardot as a Marketing automation tool.
Showing 5 reviews of 565 Read all reviews

Pardot FAQs

Below are some frequently asked questions for Pardot.

Pardot offers the following pricing plans:

  • Starting from: US$1 250,00/month
  • Pricing model: Subscription
  • Free Trial: Available

GROWTH Standard marketing automation $1,250/month/up to 10,000 contacts PLUS Advanced marketing automation $2,500/month/up to 10,000 contacts ADVANCED Customizable marketing automation $4,000/month/up to 10,000 records ENTERPRISE $15,000/month/upto 75,000 contacts All plans are billed annually.

Pardot has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

Pardot supports the following languages:

English

Pardot supports the following devices:

Android (Mobile)

Pardot integrates with the following applications:

BriteVerify, Data.com Contacts, Eventbrite, Facebook for Business, FullContact, Gmail, GoToWebinar, GoodData, Google Ads, Google Analytics, LinkedIn for Business, Microsoft Outlook, NetSuite CRM, Olark, Salesforce Marketing Cloud, Salesforce Platform, Salesforce Sales Cloud, SugarCRM, Twilio, Twitter, UserVoice, Webex, Wistia

Pardot offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

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