WordStream Advisor

Online Advertising Software for SMBs

4,5 /5 (302 reviews) Write a Review!

WordStream Advisor Overview

What is WordStream Advisor?

WordStream Advisor is an online advertising management software solution offered by WordStream, Inc. It allows advertisers to manage their Google AdWords, Bing Ads, and Facebook Ads campaigns from a single dashboard, the only software solution of its type to offer both PPC and paid social management.

WordStream Advisor aims to simplify every aspect of online advertising, from ad creation to ongoing campaign monitoring. At the heart of WordStream Advisor is the 20-Minute Work Week, which allows advertisers to make changes to their PPC and paid social campaigns based on intelligent, personalized recommendations based on users’ individual account data. This enables users to make changes across the entirety of their accounts without wasting hours sifting through irrelevant data, in addition to making it easier for advertisers to identify areas of their account that can be optimized for immediate gains. Simply review the recommendations offered by the 20-Minute Work Week, make the suggested changes, and get on with running your business.

WordStream Advisor’s features will also help you manage geotargeting, dynamic keyword implementation, call tracking and conversion tracking, performance reporting, and landing pages. For an added fee, the company offers premier consulting services through a dedicated account manager, as well as a managed services program, where a dedicated account manager fully manages your PPC account and campaigns for you.

In addition, WordStream offers a number of free tools for marketers, including the AdWords Performance Grader, which quickly and securely evaluates the strengths and weaknesses of an AdWords account before providing users with a personalized report identifying areas in which improvements can be made. The Grader also offers users insight into how their account compares to competing advertisers in their industry and with similar budgets, as well as according to established PPC best practices. This allows advertisers to see, at a glance, how well they’re doing and how they stack up against the competition. Other free tools include a Landing Page Grader, Bing Ads Grader, and free keyword tools for SEO and PPC keyword list building.

WordStream Advisor Overview

Pricing

Starting from
US$229,00/month

Pricing options

Free Trial
Subscription
Value for money

Starting at $229/ month.


WordStream Advisor Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia
Supported Languages
English

Media

The 20-Minute Work Week
Performance Dashboard
Call Tracking
Call Tracking
Reporting
WordStream Advisor screenshot: The 20-Minute Work Week WordStream Advisor screenshot: Performance Dashboard WordStream Advisor screenshot: WordStream Advisor screenshot: Call Tracking WordStream Advisor screenshot: Call Tracking WordStream Advisor screenshot: Reporting

WordStream Advisor Reviews

WordStream Advisor Reviews

Overall rating
4,5
/
5
Excellent
205

Very good
74

Average
10

Poor
3

Terrible
10

Value for Money
4,2
Features
4,3
Ease of Use
4,5
Customer Support
4,6
92% recommended this app
Subash B.

Perfect For Managing PPC Campaigns at Scale

One stop shop for managing PPC to save time & make more money.


Ellen W.

A very user-friendly tool, with plenty of troubleshooting content & A+ customer support


Francisco manuel M.

I really like the monthly resume

We use it for more than 4 years. We quit after find they fail to help or advice us over an issue with concordance types and negative words.

Google do great damage to us and Wordstream did not advice on time.

We pay a fortune on non useful keywords. Later we need to find the problems and the solutions. But not via Wordstream...


Verified Reviewer

Warning to Ad Agencies Using this Product

Warning to Ad Agencies that use the "Free Grader" provided by wordstream.. They will use this tool to call and steal your Clients. It has now happened to me three times. The last time I used the grader, I put my info in as an agency. I even put in the comments "DO NOT CALL MY CLIENT". Within a few days customer service rep called me three times and my Client three times. They even called my agency partners. He left voicemails to my client saying the account was being mismanaged and to call him directly. He was trying to sell them their tool and managed PPC service. He also called one of my agency partners and did the same thing. My client was baffled, their results have skyrocketed since we took over the account and they are extremely happy. Their cost per sale was cut in half with us. Yet he told them we didn't know what we are doing. (I have been managing PPC since 2007, with millions managed) To make matters worse, Wordstream has now done this with three different clients, over two years. The first time they said was an honest mistake, second time I contacted them again and they promised it would not happen again. Now here we are with the third salesperson doing exactly the same thing. They say they don't train their salespeople to do this, yet three different people did it within two years. Hard to say this is a rogue salesperson when three different people did this. I used the "Free" grader three times and they called my clients three times. That


Jay S.

Automation & Consolidation of Ad Accounts

The Wordstream advisers were really great at helping get us up and running and to ensure everything was set up properly and in a way that made sense to us. Optimization recommendations are a time saver.


Subash B.

Perfect For Managing PPC Campaigns at Scale

Used Daily for 6-12 months
Reviewed on 2018/04/28
Review Source: Capterra

One stop shop for managing PPC to save time & make more money.

Pros

Wordstream handles the large PPC channels like Google AdWords, Microsoft Bing and Facebook advertising campaigns. This is a big advantage as you don't need to use multiple tools to handle ad campaigns on different PPC channels. Wordstream helps you automate the PPC management process and employs machine learning / AI helps you analyse the campaign data quickly & feed you with actionable one-click fixes or optimizations. this reduces the time taken in mundane data crunching and optimization of campaigns - this frees up more space for strategic thinking on the campaigns.

Cons

It's too expensive, to begin with - way out of the league of small businesses and agencies. The business needs to be highly profitable or you should be running an agency that charges well. Another drawback is that it is not for beginners - you need to know PPC and each of the channels in great detail to make use of the platform to make your PPC process efficient and profitable. Also, the tool can other channels like Linkedin, etc - which is an important channel today. I haven't taken the help of the Experts & paid more - can't comment on that part.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Ellen W.
Industry: Management Consulting
Company size: 11-50 Employees

A very user-friendly tool, with plenty of troubleshooting content & A+ customer support

Used Daily for 1+ year
Reviewed on 2017/10/20
Review Source: Capterra

Pros

I want to say everything. I was very new to PPC when our company signed on with WordStream, but the tool makes it so simple to just plug in and go. That, combined with a very knowledgeable customer support rep, makes planning a PPC campaign a lot easier. I've been able to see where we were overspending and I've been able to really optimize to drive traffic/ get our customers quality leads. WordStream has saved me so much time so far and I believe our clients will continue to see the value it provides.

Cons

I really don't have any complaints. Everything on the backend is never pushed lived until you actually click the button to push it live. I will build out a full campaign and then completely forget to push the button. It'd be cool if there was a pop-up reminder or something along those lines.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Francisco manuel M.
Industry: Information Technology & Services
Company size: 2-10 Employees

I really like the monthly resume

Used Weekly for 2+ years
Reviewed on 2020/10/13
Review Source: Capterra

We use it for more than 4 years. We quit after find they fail to help or advice us over an issue with concordance types and negative words.

Google do great damage to us and Wordstream did not advice on time.

We pay a fortune on non useful keywords. Later we need to find the problems and the solutions. But not via Wordstream...

Pros

In one page, they analyze the most important issues within our PPC campaign. That is more than any other tool outside.

Cons

The recommendations are a bit general, sometimes seems to be suggested not by a person but only by algorithm.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Verified Reviewer
Industry: Marketing & Advertising
Company size: 11-50 Employees

Warning to Ad Agencies Using this Product

Used Daily for 1+ year
Reviewed on 2019/08/27
Review Source: Capterra

Warning to Ad Agencies that use the "Free Grader" provided by wordstream.. They will use this tool to call and steal your Clients. It has now happened to me three times. The last time I used the grader, I put my info in as an agency. I even put in the comments "DO NOT CALL MY CLIENT". Within a few days customer service rep called me three times and my Client three times. They even called my agency partners. He left voicemails to my client saying the account was being mismanaged and to call him directly. He was trying to sell them their tool and managed PPC service. He also called one of my agency partners and did the same thing. My client was baffled, their results have skyrocketed since we took over the account and they are extremely happy. Their cost per sale was cut in half with us. Yet he told them we didn't know what we are doing. (I have been managing PPC since 2007, with millions managed) To make matters worse, Wordstream has now done this with three different clients, over two years. The first time they said was an honest mistake, second time I contacted them again and they promised it would not happen again. Now here we are with the third salesperson doing exactly the same thing. They say they don't train their salespeople to do this, yet three different people did it within two years. Hard to say this is a rogue salesperson when three different people did this. I used the "Free" grader three times and they called my clients three times. That

Pros

Its good for people who have zero experience with PPC management. However most of the features they promote are outdated or useless. Google will give you the exact same advice in their Recommendation sections . Before Google released Rec's, this product was way more useful. Now you can get the exact same info right in Google. Making this tool necessary.

Cons

Most of the recommendations do little to actually help the account. They spread out basic advice that is

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 1.0/10

Jay S.
Industry: Marketing & Advertising
Company size: 201-500 Employees

Automation & Consolidation of Ad Accounts

Used Weekly for 6-12 months
Reviewed on 2020/09/24
Review Source: Capterra

The Wordstream advisers were really great at helping get us up and running and to ensure everything was set up properly and in a way that made sense to us. Optimization recommendations are a time saver.

Pros

We were looking for a solution to manage campaigns across multiple platforms, which Wordstream allows us to do. The 20 min work week has been very helpful in streamlining basic optimizations. All of the management that would be typically done across various platforms can be done inside Wordstream.

Cons

The only cons would be that there are occasional recommendations that we don't want to act on but snoozing them only puts them on hold until the next review (in most cases).

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
8,9/10
Based on 302 user ratings
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WordStream Advisor Pricing

WordStream Advisor Pricing

Starting from
US$229,00/month
Free Trial
Subscription
Value for money

Starting at $229/ month.

Starting at $229/ month.

Value for Money
4,2/5
Based on 302 user ratings
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WordStream Advisor Features

WordStream Advisor Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4,3/5
Based on 302 user ratings
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Categories

Additional information for WordStream Advisor

Additional information for WordStream Advisor

Key features of WordStream Advisor

  • 20-Minute Work Week Alerts
  • Call Tracking
  • Facebook Advertising
  • PPC Landing Pages and Leads
  • Performance Dashboard
  • Reporting

Benefits

WordStream does the difficult work of PPC optimization so you don’t have to.

Having analyzed over $9B of AdWords spending – more than any company except Google – our data-driven, automated recommendations reduce the time and money you'll spend and increase the results you'll see.

Millions of advertisers trust Wordstream to help them grow their businesses with digital advertising.

WordStream Advisor FAQs

WordStream Advisor FAQs

Below are some frequently asked questions for WordStream Advisor.

Q. What type of pricing plans does WordStream Advisor offer?

WordStream Advisor offers the following pricing plans:

Starting from: US$229,00/month

Pricing model: Subscription

Free Trial: Available

Starting at $229/ month.

Q. What are the main features of WordStream Advisor?

WordStream Advisor offers the following features:

  • 20-Minute Work Week Alerts
  • Call Tracking
  • Facebook Advertising
  • PPC Landing Pages and Leads
  • Performance Dashboard
  • Reporting

Q. Who are the typical users of WordStream Advisor?

WordStream Advisor has the following typical customers:

Small Business, Non Profit, Freelancers, Mid Size Business

Q. What languages does WordStream Advisor support?

WordStream Advisor supports the following languages:

English

Q. What type of pricing plans does WordStream Advisor offer?

WordStream Advisor has the following pricing plans:

Subscription

Q. Does WordStream Advisor support mobile devices?

WordStream Advisor supports the following devices:

iPhone

Q. What other apps does WordStream Advisor integrate with?

WordStream Advisor integrates with the following applications:

Facebook, Google AdWords

Q. What level of support does WordStream Advisor offer?

WordStream Advisor offers the following support options:

Knowledge Base, FAQs, Online Support, Phone Support, Video Tutorials