About Brandwatch

Understand and engage with your customers at the speed of social with Brandwatch, the social suite built for our fast-moving world. Brandwatch offers a complementary suite of specialized, best-in-class products including tools for social listening, brand monitoring, social media management, influencer marketing, and more. These products help brands and agencies make data-driven decisions and deliver exceptional customer experiences: ⅔ of the Forbes 100 most valuable brands use Brandwatch.

Pricing starting from:

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Brandwatch

Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social.

Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics.

Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management.

With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Markets

Australia, Austria, Belgium, Canada, China and 28 others

Supported Languages

Arabic, Chinese, Czech, Danish, Dutch and 15 others

Pricing starting from:

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Images

Brandwatch Software - Content Calendar
Brandwatch Software - Social Media Inbox
Brandwatch Software - Social Listening and Monitoring
Brandwatch Software - Competitor Benchmarking
Brandwatch Software - Analytics Dashboard
Brandwatch Software - Social Listening and Trend Analysis
Brandwatch Software - Social Media Dashboard
Brandwatch Software - Brandwatch Data page
Brandwatch Software - Brandwatch Twitter gender breakdown
Brandwatch Software - Brandwatch Mentions component
Brandwatch Software - Brandwatch Sentiment by day
Brandwatch Software - Brandwatch Topics component
Brandwatch Software - Brandwatch Twitter Insights
Brandwatch Software - Brandwatch Summary Dashboard
Brandwatch Software - Brandwatch Alerts
Brandwatch Software - Setting up Alerts
Brandwatch Software - Brandwatch Authors component
Brandwatch Software - Brandwatch Channels: Competitor Facebook
Brandwatch Software - Brandwatch Channels: Facebook Audience Activity
Brandwatch Software - Component picker
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Brandwatch video
Brandwatch video
Brandwatch Software - Content Calendar
Brandwatch Software - Social Media Inbox
Brandwatch Software - Social Listening and Monitoring
Brandwatch Software - Competitor Benchmarking
Brandwatch Software - Analytics Dashboard
Brandwatch Software - Social Listening and Trend Analysis
Brandwatch Software - Social Media Dashboard
Brandwatch Software - Brandwatch Data page
Brandwatch Software - Brandwatch Twitter gender breakdown
Brandwatch Software - Brandwatch Mentions component
Brandwatch Software - Brandwatch Sentiment by day
Brandwatch Software - Brandwatch Topics component
Brandwatch Software - Brandwatch Twitter Insights
Brandwatch Software - Brandwatch Summary Dashboard
Brandwatch Software - Brandwatch Alerts
Brandwatch Software - Setting up Alerts
Brandwatch Software - Brandwatch Authors component
Brandwatch Software - Brandwatch Channels: Competitor Facebook
Brandwatch Software - Brandwatch Channels: Facebook Audience Activity
Brandwatch Software - Component picker

Features

Total features of Brandwatch: 110

  • @mentions
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Escalation
  • Alerts/Notifications
  • Approval Process Control
  • Audience Analytics
  • Audience Targeting
  • Automated Publishing
  • Automated Scheduling
  • Benchmarking
  • Brand Guidelines
  • Brand Tracking
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorisation/Grouping
  • Charting
  • Click Tracking
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Contact Database
  • Contact Management
  • Content Discovery
  • Content Library
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Demographic Data
  • Digital Asset Management
  • Document Storage
  • Drag & Drop
  • Email Alerts
  • Engagement Tracking
  • Faceted Search/Filter
  • Filtering
  • Hashtag Tracking
  • Image Editing
  • Image Library
  • Impact Measurement
  • Influencer Discovery
  • Influencer Relationship Management
  • Influencer Tracking
  • Keyword Filtering
  • Keyword Tracking
  • Machine Learning
  • Metadata Management
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Location
  • Natural Language Processing
  • Negative Feedback Management
  • Part of Speech Tagging
  • Performance Metrics
  • Post Scheduling
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Review Display
  • Role-Based Permissions
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Social Advertising
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Social Promotion
  • Tagging
  • Template Management
  • Text Analysis
  • Third Party Integrations
  • Third-Party Integration
  • Topic Classification
  • Trend Analysis
  • Visual Analytics
  • Widgets
  • Workflow Management

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Reviews

Overall rating

4,3 /5
(228)
Value for Money
3,9/5
Features
3,9/5
Ease of Use
4,2/5
Customer Support
4,5/5

Already have Brandwatch?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 228
Michael
Michael
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Best in class software, easy to use, and feature-rich

Reviewed on 2019/04/27

We use Falcon.io to monitor the sentiment, mentions and overall trends/virality of our clients...

We use Falcon.io to monitor the sentiment, mentions and overall trends/virality of our clients social media profiles.

Pros

First of all, the biggest benefit of Falcon is that it comes in significantly cheaper than the market leader (Salesforce) and 100x easier to use and get started.

While customization may not be as extensible as Salesforce (also without the headaches), there's still a good degree of tuning to be found within Falcon such as setting up automatically generated reports, custom dashboards, and brand monitoring options.

Falcon also works great in a multilingual setting (French and English in our case), though will sometimes report some false-positives in non-English sentiments.

The ability to monitor brand mentions, sentiments, and callouts across all social media platforms and the web in one convenient dashboard is amazing.

Cons

The mobile version of the site, and mobile apps for iOS/Android (Called Engage) are a bit buggy sometimes, and leave a bit to be desired feature-wise. Though, thankfully it appears that the app is regularly updated and maintained, so I'm holding out hope that it grows to be much more serviceable in the future.

Todd
Overall rating
  • Industry: Utilities
  • Company size: 501–1 000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Falcon Makes Our Social Media Life Easier

Reviewed on 2020/03/13

Pros

I like how Falcon quickly allows me to pull monthly reports to send to management. Before Falcon, I had to go through each platform we use and compose an analytics report. Now I just go into Falcon, customize what data I want to see, set the date range, and snap--there it is.

Cons

A previous scheduler we used allowed the user to drag content all around the calendar when rescheduling. I wish Falcon had that option (instead of having to open the post and reschedule it that way.

Suzanne
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Shiny but Meh.

Reviewed on 2020/03/18

Meh.

Meh.

Pros

No limited on # of social accounts that we can have connected has been helpful.

Cons

There are constantly API and posting errors. There are some features I was sold on but weren't actually what I asked/needed. It's very high maintenance to upkeep. Reports weren't as customizable as expected.

Alternatives Considered

Sprout Social

Reasons for Choosing Brandwatch

Wanted more features....

Switched From

Sprout Social

Reasons for Switching to Brandwatch

wanted more features.
Matt
Overall rating
  • Industry: Financial Services
  • Company size: 1 001–5 000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Good social media scheduler and monitoring system.

Reviewed on 2020/03/23

Pros

I like the ease of scheduling social media posts. They tend to keep up with the platforms' changes pretty well.

Cons

The analytics leave a little to be desired, though they do seem to be developing those capabilities at the moment.

Dave
Overall rating
  • Industry: Media Production
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

The best option available

Reviewed on 2020/03/13

Very good, it's not perfect but I'm a big fan. Would recommend to others.

Very good, it's not perfect but I'm a big fan. Would recommend to others.

Pros

Publish, Engage and Measure are the best features for me. I do a lot of reporting and measure is great for time-saving on that.

Cons

Bulk-labelling would be incredibly useful.
The new engagements reports don't sync up correctly with our current reporting but I'm very excited to see that get up and running properly.

Alternatives Considered

Sprout Social, X Pro, Buffer and Hootsuite

Reasons for Switching to Brandwatch

the level of reporting and the scheduling instagram posts and videos
Showing 5 reviews of 228 Read all reviews

Brandwatch FAQs

Below are some frequently asked questions for Brandwatch.

Brandwatch offers the following pricing plans:

  • Pricing model: Subscription
  • Free Trial: Available

Brandwatch offers three pricing packages, dependent on needs. All packages include an unlimited number of users, initial training and ongoing support. Data upgrades and additional services available.

Brandwatch has the following typical customers:

51–200, 201–500, 501–1 000, 1 001–5 000

Brandwatch supports the following languages:

Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese, Turkish

Brandwatch supports the following devices:

Brandwatch integrates with the following applications:

Hootsuite, Khoros Marketing, QBank, Sociuu, StoryStream

Brandwatch offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

See all software categories found for Brandwatch.