About Brandwatch

Since 2010, Brandwatch has grown from a team of less than 20 in the UK to over 350 staff operating across the globe, with additional offices now in Germany (Stuttgart and Berlin), Singapore and the US (New York and San Francisco).

Having secured $64m in funding from three VC rounds, Brandwatch is among the fastest growing tech firms in the world, and now works with more than 1300 customers, including one third of the Fortune 100.

Key benefits of Brandwatch

Brandwatch allows users to:

Research: Understanding the market
Sales: Identifying leads
Customer service: Responding and engaging quickly
Marketing: Targeting new networks
Reputation management: Limiting negativity and building on positivity

Brandwatch has best-in-class coverage and, with fortnightly product updates, leads the way in terms of innovation and new features. Our customer support is second-to-none and our friendly team is always on hand to help. There are plenty more reasons for customers to sign up with Brandwatch - contact us today to find out more.

Devices

Business size

S M L

Markets

Australia, Canada, China, Germany, United Kingdom and 4 others, India, Japan, Mexico, United States

Supported Languages

Arabic, Chinese, Czech, Danish, Dutch and 15 others, English, Finnish, French, German, Indonesian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese, Turkish

Images

Brandwatch Summary Dashboard
Brandwatch Alerts
Setting up Alerts
Brandwatch Authors component
Brandwatch Channels: Competitor Facebook
Brandwatch Channels: Facebook Audience Activity
Component picker
Brandwatch Data page
Brandwatch Twitter gender breakdown
Brandwatch Mentions component
Brandwatch Sentiment by day
Brandwatch Topics component
Brandwatch Twitter Insights
View 14 more
Brandwatch video Brandwatch screenshot: Brandwatch Summary Dashboard Brandwatch screenshot: Brandwatch Alerts Brandwatch screenshot: Setting up Alerts Brandwatch screenshot: Brandwatch Authors component Brandwatch screenshot: Brandwatch Channels: Competitor Facebook Brandwatch screenshot: Brandwatch Channels: Facebook Audience Activity Brandwatch screenshot: Component picker Brandwatch screenshot: Brandwatch Data page Brandwatch screenshot: Brandwatch Twitter gender breakdown Brandwatch screenshot: Brandwatch Mentions component Brandwatch screenshot: Brandwatch Sentiment by day Brandwatch screenshot: Brandwatch Topics component Brandwatch screenshot: Brandwatch Twitter Insights

Features

Total features of Brandwatch: 29

  • API
  • Audience Targeting
  • Campaign Management
  • Charting
  • Competitive Analysis
  • Configurable Alerts
  • Contact Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Segmentation
  • Dashboard
  • Data Extraction
  • Influencer Tracking
  • Keyword Filtering
  • Machine Learning
  • Multi-Account Management
  • Multi-Language
  • Multi-Location
  • Part of Speech Tagging
  • Reporting/Analytics
  • Reputation Management
  • Response Management
  • Search/Filter
  • Sentiment Analysis
  • Social Media Monitoring
  • Tagging
  • Text Analysis
  • Topic Classification
  • Trend Analysis

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Reviews

Overall rating

3,8 /5
(12)
Value for Money
3,8/5
Features
4,1/5
Ease of Use
3,5/5
Customer Support
3,6/5

Already have Brandwatch?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Write a Review!
Showing 5 reviews of 12
Tyler G.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great for Small - Medium Sized Business and Focused Monitoring

Reviewed on 2017/02/03

1) Expected Volume: Brandwatch is more affordable for clients who need comprehensive coverage, but...

1) Expected Volume: Brandwatch is more affordable for clients who need comprehensive coverage, but not necessarily unlimited mentions.

Brandwatch is the best value for core brand health monitoring, while still maintaining a competitive edge at higher volumes (1 million+ monthly mentions). Combined with historical data from 2010 onwards, access to the Twitter “firehose,” Instagram, Facebook, YouTube and an ever-expanding database of all digital publications, you will not want for coverage.

2) The complexity of Boolean Search Query / Keywords: Strong reach and limiting false positives.

Pros

Unlimited User Accounts, API Integrations, Excellent Customer Service

Cons

The deep learning curve for the user interface, queries must be carefully written to exclude non-essential and low-quality mentions. No mobile app.

Dave L.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Strongest Listening Tool on the Market

Reviewed on 2016/06/02

I've used BrandWatch on several national accounts. While the query structure can be tedious...

I've used BrandWatch on several national accounts. While the query structure can be tedious (although they've recently released a Query Wizard), the queries are powerful and accurate—if you do them right. I had some tough ones (Example, the US Navy was a client which meant I had to make queries that ignored the color Navy, the Old Navy retail brand, etc.)

Once it's running properly however, it does a spot-on job. I even used to track four individuals who were trying their hardest to damage a company's reputation.

Pros

Scary-accurate
Pulls in more conversations than most tools
Pro level analytics
Sentiment tool is a LOT better than others I've tried
Reports are attractive
Nice integration with Clarabridge for text mining

Cons

Fairly expensive
Sometimes tough to filter out spam
Not a good beginner tool

Hannah M.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Brandwatch is a bad deal

Reviewed on 2016/05/05

We've signed into a Brandwatch contract for two years now and I've seen a continual decline in...

We've signed into a Brandwatch contract for two years now and I've seen a continual decline in customer service. We noticed the program wasn't picking up mentions that it should have been picking up and when reaching out to our rep she was unable to help us. Brandwatch is an expensive listening tool compared to someone like NUVI or Google Trends, it should be served with great customer service. At this point we are just riding out our contract until we can cancel.

Pros

In-depth analytics and word cloud features are neat.

Cons

Customer service is poor and that makes or breaks a company. The queries were not always easy to write and trouble shooting them wasn't easily done within the program.

Response from Brandwatch

Hi Hannah,

Thanks for taking the time to give us your feedback. I'm really sorry to hear that you've not been satisfied with our customer service - this is really troubling to hear as we pride ourselves on our excellent service and want every customer to have a great experience. I've passed your comments on to our customer success team and someone will be in touch asap.

I'm also sorry to hear that you've found Queries tricky - our recently released Query Wizard is designed to make this process easier for users so hopefully that helps!

Again, I'm sorry you've had a bad experience with us and hope we can help - someone will be in touch shortly.

Jasmine, Brandwatch

Marissa P.
Overall rating
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Awesome software very helpful

Reviewed on 2017/11/30

Pros

The new audience functionality is great and very helpful. The tool is very helpful to listen to your social audience and gain insight and see the impact of your work.

Cons

The customer service isn't always the best, it's improved this year. I also don't find the sentiment analysis always accurate.

Kate C.
Overall rating
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Excellent analytics tool for social media

Reviewed on 2017/11/22

Pros

It's a great tool for keeping track of your brand's social media, blog and media mentions across the web. It's also really easy to use.

Cons

It does not pull LinkedIn data, but nor do other analytics tools as LinkedIn is closed to third parties.

Showing 5 reviews of 12 Read all reviews

Brandwatch FAQs

Below are some frequently asked questions for Brandwatch.

Brandwatch offers the following pricing plans:

  • Starting from:
  • Free Trial: Not Available

Brandwatch offers three pricing packages, dependent on needs. All packages include an unlimited number of users, initial training and ongoing support. Data upgrades and additional services available.

We do not have any information about Brandwatch features

Brandwatch has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

Brandwatch supports the following languages:

Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese, Turkish

Brandwatch supports the following devices:

Brandwatch integrates with the following applications:

HootSuite, Khoros Marketing

Brandwatch offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

See all software categories found for Brandwatch.