Brandwatch Overview
What is Brandwatch?
Since 2010, Brandwatch has grown from a team of less than 20 in the UK to over 350 staff operating across the globe, with additional offices now in Germany (Stuttgart and Berlin), Singapore and the US (New York and San Francisco).
Having secured $64m in funding from three VC rounds, Brandwatch is among the fastest growing tech firms in the world, and now works with more than 1300 customers, including one third of the Fortune 100.
Brandwatch Overview
Pricing
Pricing options
Brandwatch offers three pricing packages, dependent on needs. All packages include an unlimited number of users, initial training and ongoing support. Data upgrades and additional services available.
Brandwatch Features
Media
Brandwatch Reviews
Brandwatch Reviews
Great for Small - Medium Sized Business and Focused Monitoring
1) Expected Volume: Brandwatch is more affordable for clients who need comprehensive coverage, but not necessarily unlimited mentions.
Brandwatch is the best value for core brand health monitoring, while still maintaining a competitive edge at higher volumes (1 million+ monthly mentions). Combined with historical data from 2010 onwards, access to the Twitter “firehose,” Instagram, Facebook, YouTube and an ever-expanding database of all digital publications, you will not want for coverage.
2) The complexity of Boolean Search Query / Keywords: Strong reach and limiting false positives.
Strongest Listening Tool on the Market
I've used BrandWatch on several national accounts. While the query structure can be tedious (although they've recently released a Query Wizard), the queries are powerful and accurate—if you do them right. I had some tough ones (Example, the US Navy was a client which meant I had to make queries that ignored the color Navy, the Old Navy retail brand, etc.)
Once it's running properly however, it does a spot-on job. I even used to track four individuals who were trying their hardest to damage a company's reputation.
Brandwatch is a bad deal
We've signed into a Brandwatch contract for two years now and I've seen a continual decline in customer service. We noticed the program wasn't picking up mentions that it should have been picking up and when reaching out to our rep she was unable to help us. Brandwatch is an expensive listening tool compared to someone like NUVI or Google Trends, it should be served with great customer service. At this point we are just riding out our contract until we can cancel.
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Great for Small - Medium Sized Business and Focused Monitoring
Pros
Unlimited User Accounts, API Integrations, Excellent Customer Service
Cons
The deep learning curve for the user interface, queries must be carefully written to exclude non-essential and low-quality mentions. No mobile app.
Strongest Listening Tool on the Market
I've used BrandWatch on several national accounts. While the query structure can be tedious (although they've recently released a Query Wizard), the queries are powerful and accurate—if you do them right. I had some tough ones (Example, the US Navy was a client which meant I had to make queries that ignored the color Navy, the Old Navy retail brand, etc.)
Once it's running properly however, it does a spot-on job. I even used to track four individuals who were trying their hardest to damage a company's reputation.
Pros
Scary-accurate
Pulls in more conversations than most tools
Pro level analytics
Sentiment tool is a LOT better than others I've tried
Reports are attractive
Nice integration with Clarabridge for text mining
Cons
Fairly expensive
Sometimes tough to filter out spam
Not a good beginner tool
Brandwatch is a bad deal
We've signed into a Brandwatch contract for two years now and I've seen a continual decline in customer service. We noticed the program wasn't picking up mentions that it should have been picking up and when reaching out to our rep she was unable to help us. Brandwatch is an expensive listening tool compared to someone like NUVI or Google Trends, it should be served with great customer service. At this point we are just riding out our contract until we can cancel.
Pros
In-depth analytics and word cloud features are neat.
Cons
Customer service is poor and that makes or breaks a company. The queries were not always easy to write and trouble shooting them wasn't easily done within the program.
Response from Brandwatch
Hi Hannah,
Thanks for taking the time to give us your feedback. I'm really sorry to hear that you've not been satisfied with our customer service - this is really troubling to hear as we pride ourselves on our excellent service and want every customer to have a great experience. I've passed your comments on to our customer success team and someone will be in touch asap.
I'm also sorry to hear that you've found Queries tricky - our recently released Query Wizard is designed to make this process easier for users so hopefully that helps!
Again, I'm sorry you've had a bad experience with us and hope we can help - someone will be in touch shortly.
Jasmine, Brandwatch
Awesome software very helpful
Pros
The new audience functionality is great and very helpful. The tool is very helpful to listen to your social audience and gain insight and see the impact of your work.
Cons
The customer service isn't always the best, it's improved this year. I also don't find the sentiment analysis always accurate.
Excellent analytics tool for social media
Pros
It's a great tool for keeping track of your brand's social media, blog and media mentions across the web. It's also really easy to use.
Cons
It does not pull LinkedIn data, but nor do other analytics tools as LinkedIn is closed to third parties.
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Brandwatch Pricing
Brandwatch Pricing
Brandwatch offers three pricing packages, dependent on needs. All packages include an unlimited number of users, initial training and ongoing support. Data upgrades and additional services available.
Brandwatch offers three pricing packages, dependent on needs. All packages include an unlimited number of users, initial training and ongoing support. Data upgrades and additional services available.
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Brandwatch Features
Brandwatch Features
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Categories
Categories
Additional information for Brandwatch
Additional information for Brandwatch
Key features of Brandwatch
- 30+ languages (and growing) + worldwide coverage
- Automated sentiment analysis
- Bespoke reporting available
- Complete Twitter data
- Customisable and useful topics
- Export to CSV, Excel
- Geolocation, site, page type and other data
- Historical data back to June 2010
- Identifies authors and influencers
- In-depth owned media tracking with Channels
- Manual mark-up of data available
- On hand help and support at all times
- Powerful categorisation and tagging features
- Regular product and feature updates
- Rules and autocategorisation
- Training for all clients
- Unparalleled data quality
- Wide range of boolean operators
- Wide range of charting and data visualisation options
- Workflow and engagement options
Benefits
Brandwatch allows users to:
Research: Understanding the market
Sales: Identifying leads
Customer service: Responding and engaging quickly
Marketing: Targeting new networks
Reputation management: Limiting negativity and building on positivity
Brandwatch has best-in-class coverage and, with fortnightly product updates, leads the way in terms of innovation and new features. Our customer support is second-to-none and our friendly team is always on hand to help. There are plenty more reasons for customers to sign up with Brandwatch - contact us today to find out more.
Brandwatch FAQs
Brandwatch FAQs
Below are some frequently asked questions for Brandwatch.
Q. What type of pricing plans does Brandwatch offer?
Brandwatch offers the following pricing plans:
Starting from: £500,00/month
Pricing model: Subscription
Free Trial: Not Available
Brandwatch offers three pricing packages, dependent on needs. All packages include an unlimited number of users, initial training and ongoing support. Data upgrades and additional services available.
Q. What are the main features of Brandwatch?
Brandwatch offers the following features:
- 30+ languages (and growing) + worldwide coverage
- Automated sentiment analysis
- Bespoke reporting available
- Complete Twitter data
- Customisable and useful topics
- Export to CSV, Excel
- Geolocation, site, page type and other data
- Historical data back to June 2010
- Identifies authors and influencers
- In-depth owned media tracking with Channels
- Manual mark-up of data available
- On hand help and support at all times
- Powerful categorisation and tagging features
- Regular product and feature updates
- Rules and autocategorisation
- Training for all clients
- Unparalleled data quality
- Wide range of boolean operators
- Wide range of charting and data visualisation options
- Workflow and engagement options
Q. Who are the typical users of Brandwatch?
Brandwatch has the following typical customers:
Small Business, Large Enterprises, Public Administrations, Non Profit, Freelancers, Mid Size Business
Q. What languages does Brandwatch support?
Brandwatch supports the following languages:
Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Taiwanese, Turkish
Q. What type of pricing plans does Brandwatch offer?
Brandwatch has the following pricing plans:
Subscription
Q. Does Brandwatch support mobile devices?
We do not have any information about what devices Brandwatch supports
Q. What other apps does Brandwatch integrate with?
Brandwatch integrates with the following applications:
Adverity, Beckon, Bitium, Brand Embassy, Creatio CRM, Financial Services Creatio, Hootsuite, Khoros Marketing, Service Creatio, Studio Creatio
Q. What level of support does Brandwatch offer?
Brandwatch offers the following support options:
FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials, Forum
1) Expected Volume: Brandwatch is more affordable for clients who need comprehensive coverage, but not necessarily unlimited mentions.
Brandwatch is the best value for core brand health monitoring, while still maintaining a competitive edge at higher volumes (1 million+ monthly mentions). Combined with historical data from 2010 onwards, access to the Twitter “firehose,” Instagram, Facebook, YouTube and an ever-expanding database of all digital publications, you will not want for coverage.
2) The complexity of Boolean Search Query / Keywords: Strong reach and limiting false positives.