--- description: Learn how Aurea CRM can help your business. GetApp provides users in South Africa with the most detailed information on software tools, prices and features. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Aurea CRM Reviews, Prices & Ratings | GetApp South Africa 2026 --- Breadcrumb: [Home](/) > [CRM Software](/directory/230/crm/software) > [Aurea CRM](/software/90514/update-crmpad) # Aurea CRM Canonical: https://www.getapp.za.com/software/90514/update-crmpad > Aurea CRM - previously update.CRM - is a cloud-based and mobile CRM solution, with integrated campaign management for specific industries and job roles > > Verdict: Rated **3.5/5** by 4 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Aurea CRM For Sales: Aurea offers sales team a 360 degree view of the customer, identifying strategic customers and the best process to follow. Whilst also helping to coordinate tasks, appointment and offers, as well as analyzing prospects data. For Marketing: Aurea automates multi-tier campaign management that includes templates, mailing, campaign recipient analysis, event attendee management, and campaign analysis. For Service: Aurea helps support teams manage service requests through a service dashboard with reminders, ticket creation and a dispatching tool for finding the right service technician for the job. For industries: Aurea CRM offers specific solutions for manufacturing, construction, life sciences, consumer goods, financial services, and other industries. CRM.intelligence: Aurea partners with Qlik to condense operational data and figures into digestible diagrams and tables, with custom tailored, complex dashboards and reports. CRM.pad: Aurea offers a native application for iPad with a user-friendly interface that users can access without an internet connection. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **3.5/5** | 4 Reviews | | Ease of Use | 3.7/5 | Based on overall reviews | | Customer Support | 2.5/5 | Based on overall reviews | | Value for Money | 3.0/5 | Based on overall reviews | | Features | 3.7/5 | Based on overall reviews | | Recommendation percentage | 60% | (6/10 Likelihood to recommend) | ## About the vendor - **Company**: Aurea - **Founded**: 2001 ## Commercial Context - **Pricing Details**: Contact sales for pricing options based on your industry and business needs - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Czech, Dutch, English, French, German, Polish, Spanish - **Available Countries**: Germany, United States ## Features - CRM - Calendar/Reminder System - Campaign Analytics - Campaign Management - Collaboration Tools - Contact Management - Dashboard - Interaction Tracking - Lead Management - Mobile Access - Multi-Campaign - Opportunity Management - Reminders - Sales Forecasting - Sales Pipeline Management - Third-Party Integrations ## Support Options - Email/Help Desk - FAQs/Forum - Phone Support ## Category - [CRM Software](https://www.getapp.za.com/directory/230/crm/software) ## Related Categories - [CRM Software](https://www.getapp.za.com/directory/230/crm/software) - [Construction CRM Software](https://www.getapp.za.com/directory/759/construction-crm/software) - [Marketing Automation Software](https://www.getapp.za.com/directory/308/marketing-automation/software) - [Knowledge Base Software](https://www.getapp.za.com/directory/2823/knowledge-base/software) - [Sales Tracking Software](https://www.getapp.za.com/directory/3059/sales-tracking/software) ## Alternatives 1. [Zoho CRM](https://www.getapp.za.com/software/9908/zoho-crm) — 4.3/5 (6964 reviews) 2. [Bitrix24](https://www.getapp.za.com/software/90602/bitrix24) — 4.2/5 (984 reviews) 3. [monday.com](https://www.getapp.za.com/software/91734/monday-com) — 4.6/5 (5726 reviews) 4. [EngageBay CRM](https://www.getapp.za.com/software/113999/engagebay-marketing) — 4.7/5 (907 reviews) 5. [Spotler CRM](https://www.getapp.za.com/software/20468/really-simple-systems-cloud-crm) — 4.4/5 (453 reviews) ## Reviews ### "Experience from over 25 years of CRM projects" — 5.0/5 > **Martin** | *30 January 2019* | Information Services | Recommendation rating: 10.0/10 > > **Pros**: After the takeover of update by Aurea, the further development of the software was initially open, with some poor support. However, this has improved significantly again in recent years. > > **Cons**: One notices the software's many years of experience with many CRM projects. The functional scope and the support of CRM processes are great, the campaign management is looking for its same, different industry templates facilitate the adaptation to individual business models. The roles and rights module allows even the most complex structures to be mapped. > > Aurea's CRM software is the successor to update's CRM. Personally I have known and used the software since 1998, first as a user in various companies, today as a consultant for companies from various industries. ----- ### "ACRM NextGen" — 4.0/5 > **Verified Reviewer** | *29 November 2019* | Telecommunications | Recommendation rating: 7.0/10 > > **Pros**: I like the new version on ACRM which called ACRM NextGen as it can be customized, I think they took the idea from salesforce but it's very good from customization perspective. > > **Cons**: require windows to run which is not very stable OS in our Org. ----- ### "Terrible Service and Reliability" — 1.0/5 > **Roger** | *07 November 2018* | Media Production | Recommendation rating: 0.0/10 > > **Pros**: It was hard to like anything since their reliability was so poor. > > **Cons**: Reliability was a big issue. Their systems kept going down and impacted our e-mail sends dramatically. They took little responsibility for their issues. We had to leave at big cost because their service was so poor. > > Their servers were going down a lot and as a result our production was dramatically affected. Their costs were high and we found much better solutions at much lower costs. ----- ### "A Comprehensive Productivity And CRM Solution For The iPad" — 4.0/5 > **Michele Nachum** | *27 July 2012* > > Although I am not impressed by the lack of pricing information, in terms of the solution itself – it is very good for sales teams or any team on the road servicing customers. Update has several vertical solutions for different industries – so Update will tailor the CRM program to your company and or industry. I would definitely give Update a look-see… ## Links - [View on GetApp](https://www.getapp.za.com/software/90514/update-crmpad) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | fr | | | fr-BE | | | fr-CA | | ----- ## Structured Data