About Zoho Campaigns

Create, plan, execute and monitor your email campaigns and SMS campaigns at a sensible price with this feature-rich, easy-to-use, and effective email and SMS marketing software.

With Zoho Campaigns, you can create and send responsive bulk emails and SMS which can be automated giving you full control to reach and engage your leads and customers.

Dynamic Content in Zoho Campaigns helps you to target your leads and customers. You can also design impressive emails with the help of pre-designed templates to avoid creating email campaigns from scratch.

Zoho Campaigns adheres to the requirements of the CAN-SPAM Act helping you to create a transparent and honest relationship with your contacts.

It integrates with most of Zoho's in-house apps like the Zoho CRM, Zoho Survey, Zoho Analytics, etc., and also other third-party apps like G-Suite, Shopify, Eventbrite, and many more for better productivity.

You can also visualize how your audience might engage with your emails and pass the baton to email marketing automation by creating content and defining triggers for sending behaviour-centric emails.

It offers monthly and yearly Professional and Standard plans and, pay-by-email credits. It also includes a forever free plan (6000 emails can be sent to 2000 contacts) and a high volume plan for your email marketing needs.

Pricing starting from:

€4,00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Zoho Campaigns

Ready-Made Newsletter Templates
Do you want a professional-looking Business template during Christmas time or for Thanksgiving? Our template gallery provides many themes to choose from.

Flexible, Customizable Layouts
You have no idea where to begin? Choose a newsletter layout, add your text, images and calls-to-action. Our flexible layouts help you get your newsletters ready in just a few steps!

Easy Drag-and-Drop Editor
You don´t have to know any HTML or web design to build your email templates. The drag-and-drop editor makes it easy for you to design newsletters that suit your need.

Import your newsletter templates
If you have already designed some newsletter templates, you can easily import them to Zoho Campaigns. Like that you save time and effort and your email newsletter is ready to be sent.

Sync From Zoho CRM
Sync contact details from Zoho CRM and select particular custom views. This will help you to focus on a specific group of customers.

Integration with Google Apps
If you're using Google Apps, you will love Zoho Campaigns! You can synchronize contacts and content that you have stored inside Google Apps in a few clicks.

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Markets

Australia, Brazil, Canada, China, Germany and 5 others

Supported Languages

Chinese, Danish, Dutch, English, French and 13 others

Pricing starting from:

€4,00/month

  • Free Version
  • Free Trial
  • Subscription

Images

Zoho Campaigns Software - Roles and privileges
Zoho Campaigns Software - Dashboard
Zoho Campaigns Software - Workflow templates
Zoho Campaigns Software - Reports
Zoho Campaigns Software - Template editor in Zoho Campaigns
Zoho Campaigns Software - Optimizing send time
Zoho Campaigns Software - Organization wide segments
Zoho Campaigns Software - SMS Campaigns Reports
Zoho Campaigns Software - Merge tags in SMS campaigns content
Zoho Campaigns Software - Email marketing on the go
View 12 more
Zoho Campaigns video
Zoho Campaigns video
Zoho Campaigns Software - Roles and privileges
Zoho Campaigns Software - Dashboard
Zoho Campaigns Software - Workflow templates
Zoho Campaigns Software - Reports
Zoho Campaigns Software - Template editor in Zoho Campaigns
Zoho Campaigns Software - Optimizing send time
Zoho Campaigns Software - Organization wide segments
Zoho Campaigns Software - SMS Campaigns Reports
Zoho Campaigns Software - Merge tags in SMS campaigns content
Zoho Campaigns Software - Email marketing on the go

Features

Total features of Zoho Campaigns: 91

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • Automated Responses
  • Batch Processing
  • CAN SPAM Compliance
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Content Management
  • Customer Database
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Data Import/Export
  • Data Synchronization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing
  • Event Triggered Actions
  • Geolocation
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Generation
  • Lead Management
  • List Management
  • Location Tracking
  • Mailing List Management
  • Marketing Automation
  • Marketing Calendar
  • Message Personalization
  • Mobile Access
  • Mobile Coupons
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • SMS Marketing
  • SMS Messaging
  • Scheduled Messaging
  • Scheduling
  • Search/Filter
  • Segmentation
  • Shortcodes
  • Social Media Integration
  • Social Promotion
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • Visual Analytics
  • WYSIWYG Editor
  • Web Forms
  • Whitelisting/Blacklisting
  • Workflow Management

Alternatives

SendGrid

4,2
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GMass

4,8
#2 Alternative to Zoho Campaigns
GMass is a Google Chrome extension, which helps businesses run mass email campaigns from Gmail, manage responses,...

Benchmark Systems Practice Management

4,7
#3 Alternative to Zoho Campaigns
Benchmark Systems is a software suite for healthcare practices, comprising of tools that can be paired or used...

Moosend

4,6
#4 Alternative to Zoho Campaigns
Moosend is an email marketing & marketing automation platform, with newsletter templates, list segmentation, real-time...

Reviews

Overall rating

4,2 /5
(229)
Value for Money
4,3/5
Features
4,1/5
Ease of Use
4,0/5
Customer Support
4,2/5

Already have Zoho Campaigns?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 229
Rahul
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Marketing activities made simple by Zoho

Reviewed on 2022/09/07

An amazing solution to handle email & sms marketing acatuvities. Very cost effective, they have...

An amazing solution to handle email & sms marketing acatuvities. Very cost effective, they have very gold customer support based on different time zone.

Pros

Soho campaign is a very good product to manage both email and SMS campaigns.

Cost-effective
User friendly
Spam controlled
Feature loaded

Cons

To be honest there is price list made me bit confused, took time to understand.

Alternatives Considered

Mailchimp

Reasons for Switching to Zoho Campaigns

Cost and features and support
Tyag
Overall rating
  • Industry: Electrical/Electronic Manufacturing
  • Company size: 11–50 Employees
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Zoho campaigns for email marketing

Reviewed on 2022/05/10

Improving our donation collection based on appeals. We have only used campaigns a few times but can...

Improving our donation collection based on appeals. We have only used campaigns a few times but can see a remarkable improvement in the communications with our donors.

Pros

Zoho campaigns has good analytics of the click rates and provides a visual analysis of clicks by the relative location of the Link in the email.

For some campaigns this can indeed be useful as one may do AB testing to see if click rates improve based on position or based on content, helping in creating compelling campaigns.

Cons

The content development for email templates is very basic in Zoho campaigns.

Email template upload of html is possible and so that saves the day and still makes it worthwhile but the inbuilt template maker leaves a lot wanting in terms of visual design, but can need used for very basic campaigns set up.

Alternatives Considered

Mailchimp

Reasons for Switching to Zoho Campaigns

Part of a suite of Zoho products we already use. Integrates well with Zoho CRM where all our contacts are stored.
Kristen
Overall rating
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Does NOT sync well with its own CRM product!

Reviewed on 2018/08/02

For the price, its stated complement of features is good. The fact that it does not FUNCTION as...

For the price, its stated complement of features is good. The fact that it does not FUNCTION as stated and it's almost impossible to get in touch with someone who is able or willing to help makes it, in my opinion, basically worthless.

Pros

In theory, having a CRM and Campaign product from the same company would seem to be ideal, right? Seamless integration, real-time syncing, etc. Or at least that's what we had hoped to experience.

Cons

The CRM and Campaign modules DO NOT sync in a timely or accurate fashion. We have had multiple campaigns put on hold, have had a hard time reaching anyone in customer service, cannot get anyone on the phone or to answer an email in under a week, people have opted out and yet continue to receive emails, and on and on. Reporting is buggy, syncing is laggy, the fields don't match between CRM and Campaign, etc. We have heard "hmmm, that's weird" from customer service when describing the problems we've encountered. We've been given business cards from Zoho employees we met IN PERSON with phone numbers that go to unattended mailboxes and we can reach no one. It's by far the least satisfactory software and customer service experience I have been party to in my life...and I have worked for a software development firm as well as in technical support for a peripherals manufacturer.

Rexie
Overall rating
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy to use email marketing

Reviewed on 2022/12/28

Zoho Campaigns has helped our business to manage email marketing both to retail and trade clients....

Zoho Campaigns has helped our business to manage email marketing both to retail and trade clients. It's easy to use and gives us email performance data which allows us to see who takes interest in our campaigns so that we can target their company for new business.

Pros

This software is easy to use and offers templates and guides to creating effective emails. You can see email performance tracking data as well as unsibscribe performance.

Cons

There are still some fields which it would be good to be able to bulk edit. The email builder can be fiddly at times when trying to fit a lot of content into an email.

Alternatives Considered

Mailchimp

Reasons for Switching to Zoho Campaigns

Pricing- this was part of Zoho One package
Colin
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Powerful email marketing campaign management

Reviewed on 2018/09/20

Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of...

Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of exposure as the better-known autoresponders and martech products, but it should definitely be on the radar of any SME planning to run their own email marketing in-house.

Zoho Campaigns will need a lot of configuration initially (as would any similar product) to get your branding, workflows and compliance details set up, but once configured it would be possible to delegate a lot of the day to day running to non-technical staff.

Zoho has done a lot of work on GDPR compliance, can handle consent campaigns and self-serve subscription preferences well.

Zoho Campaigns can be used as a stand-alone product, but is also included in their Zoho One suite offering which is fantastic value for micro businesses if you want to take a different route from the Microsoft Office 365/G Suite mainstream. The integration with

If you are just sending out the odd newsletter to a small list, you probably don't want something that has the sophisticated options that Zoho Campaigns offers.

However, if you are a business looking to manage, test and optimise your email marketing or if you are planning to take your email marketing in-house from an agency - and you have the knowledge and experience to be able to configure it - Zoho Campaigns could be a good solution.

Pros

- integration with G Suite and Zoho CRM
- nice analytics dashboard
- A/B Testing
- Personalised content
- Includes features normally only found in much more expensive martech products
- Good solution for handling GDPR compliance
- Easy to configure sign-up forms on web pages, e.g. in Wordpress

Cons

- Lots of options to configure; expect to spend quite a bit of time getting this setup initially
- Some newsletter templates not brilliant, so expect to spend some time getting the look and feel you want
- Interface not always as intuitive as it could be

Showing 5 reviews of 229 Read all reviews

Zoho Campaigns FAQs

Below are some frequently asked questions for Zoho Campaigns.

Zoho Campaigns offers the following pricing plans:

  • Starting from: €4,00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Enjoy a free plan for sending 6000 emails to 2000 contacts per month. Choose a standard monthly subscription that starts from $4 or a professional plan of $6 per month. Both these plans are available on a yearly basis as well for $3 and $4.5, respectively. You can also buy credits and send email campaigns without a monthly or annual subscription. Moreover, if you need custom plans or require sending 100,000 emails/contacts per month, you will receive a quote based on your business requirement.

Zoho Campaigns has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

Zoho Campaigns supports the following languages:

Chinese, Danish, Dutch, English, French, German, Hungarian, Indonesian, Italian, Japanese, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish

Zoho Campaigns supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Zoho Campaigns integrates with the following applications:

Bigin by Zoho CRM, Box, Bulk SMS, Clickatell, Dropbox Business, Dynamics 365, Eventbrite, Evernote Teams, Gmail, GoTo Webinar, Google Analytics 360, Google Drive, HubSpot CRM, Kaleyra, Litmus, MessageBird, MessageMedia, Meta for Business, OneDrive, Salesforce Platform, Shopify, SugarCRM, SurveyMonkey, Twilio, Twitter, Vimeo, Wistia, WooCommerce, WordPress, Zapier, Zendesk Suite, Zoho Analytics, Zoho Backstage, Zoho Books, Zoho CRM, Zoho Commerce, Zoho Creator, Zoho Desk, Zoho Docs, Zoho Flow, Zoho Forms, Zoho Invoice, Zoho Meeting, Zoho Recruit, Zoho Sites, Zoho Survey, msg91

Zoho Campaigns offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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