Zoho Campaigns

Simplified Email Marketing

4,1 /5 (173 reviews) Write a Review!

Zoho Campaigns Overview

What is Zoho Campaigns?

Create, plan, execute and monitor your email campaigns at a sensible price with this feature-rich, easy-to-use and effective email marketing software.

With Zoho Campaigns, you can create and send responsive bulk emails which can be automated giving you full control to reach and engage your leads and customers.

The Dynamic Content in Zoho Campaigns helps you to target your leads and customers. You can also design impressive emails with the help of pre-designed templates to avoid creating email campaigns from scratch.

Zoho Campaigns adheres to the requirements of the CAN SPAM Act helping you to create a transparent and honest relationship with your contacts.

It integrates with most of Zoho's in-house apps like the Zoho CRM, Zoho Survey, Zoho Analytics, etc. and also other third-party apps like G-Suite, Shopify, Eventbrite and many more for better productivity. Also, the social media integration will help you to share your email campaigns in social platforms for better reach and engagement.

You can also visualize how your audience might engage with your emails and pass the baton to email marketing automation by creating content and defining triggers sending behavior centric emails.

It offers monthly and yearly Email-based and Subscriber-based plans and, pay by email credits pricing plans. It also includes a forever free plan and a high volume plan for your email marketing needs.

Zoho Campaigns Overview

Pricing

Starting from
US$5,00

Pricing options

Free Trial
Free
Subscription
Value for money

Enjoy a free plan for up to 2000 subscribers
Choose a monthly subscription that starts from $5 or pay as you go by using email credits.
Email-based and Subscriber-based plans are available on both monthly and yearly basis. Also, Pay-by-email-credits, forever free plan and high volume plan are a few other plans that can be used according to your email marketing needs.


Zoho Campaigns Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico
Supported Languages
Chinese (Simplified), Chinese (Traditional), Danish, Dutch, English and 13 others, French, German, Hungarian, Indonesian, Italian, Japanese, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish

Media

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Zoho Campaigns Reviews

Zoho Campaigns Reviews

Overall rating
4,1
/
5
Excellent
71

Very good
69

Average
22

Poor
6

Terrible
5

Value for Money
4,3
Features
4
Ease of Use
4
Customer Support
4,2
81% recommended this app
Michael K.

ZOHO Campaigns manages 8,000 person newsletter

The team at ZOHO Campaigns have been very responsive to any questions. I also like that once you build up a list you can manage the list in Campaigns. Overall been very easy software to use on a daily basis.


Colin M.

Powerful email marketing campaign management

Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of exposure as the better-known autoresponders and martech products, but it should definitely be on the radar of any SME planning to run their own email marketing in-house.

Zoho Campaigns will need a lot of configuration initially (as would any similar product) to get your branding, workflows and compliance details set up, but once configured it would be possible to delegate a lot of the day to day running to non-technical staff.

Zoho has done a lot of work on GDPR compliance, can handle consent campaigns and self-serve subscription preferences well.

Zoho Campaigns can be used as a stand-alone product, but is also included in their Zoho One suite offering which is fantastic value for micro businesses if you want to take a different route from the Microsoft Office 365/G Suite mainstream. The integration with

If you are just sending out the odd newsletter to a small list, you probably don't want something that has the sophisticated options that Zoho Campaigns offers.

However, if you are a business looking to manage, test and optimise your email marketing or if you are planning to take your email marketing in-house from an agency - and you have the knowledge and experience to be able to configure it - Zoho Campaigns could be a good solution.


Alex F.

Good for emailing customer subscription list


Jj E.

I feel like I'm a beta tester.

Clunky, slow and an overall terrible user experience.

From a distance, it looks shiny with a ton of functionality. But when you actually start using it, you'll see a myiad of small aesthetics that don't look right (loading bar doesn't extend full width, loading dots are blurred) and the loading times are among the slowest for any software I've ever used.

Now all of those things are OK, because functionality is what matters the most, right?

This would be true if the functionality of the platform actually worked as intended. We've run into issues like:

-Duplicating a workflow gets stuck and never duplicates. The bug required Zoho team to fix it on their side which took 3-5 business days.
-Changing a font color for an HTML email doesn't work. You'll see the updated font color in the HTML code, and in the email preview you will see the font color you want. But when you send the email, the font color is almost always wrong.
-Their simple condition filter in their workflow component didn't work originally. I had to speak to their engineering team twice to show them the problem, and then they fixed it 5 days later.

The list goes on and on. I wish this program just worked and I didn't have to write this review.

The one good thing about this software is that their customer service team is very responsive, and they normally fix the problems. But again, I feel like I'm a beta tester working with them through all of these bugs.

I don't recommend this software to anyone.


Maria I.

Zoho Campaigns lets us be closer to our target Clients!

campaigns are ewasy to manage with Zoho, there are email templates and easily guided with forms too.


Michael K.
Industry: Marketing & Advertising
Company size: 2-10 Employees

ZOHO Campaigns manages 8,000 person newsletter

Used Daily for 2+ years
Reviewed on 2019/03/05
Review Source: Capterra

The team at ZOHO Campaigns have been very responsive to any questions. I also like that once you build up a list you can manage the list in Campaigns. Overall been very easy software to use on a daily basis.

Pros

I use ZOHO Campaigns to send out a daily 8,000 person newsletter. I have used ZOHO Campaigns for nearly 10 years for my newsletter. What I like is the ability to cut and paste HTML content into a template and create the newsletter in a couple of minutes.

Cons

I would like there to be more subscriber reports in ZOHO Campaigns. Perhaps could be a way we could customize the subscriber reports a little better.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Colin M.
Industry: Information Technology & Services
Company size: 2-10 Employees

Powerful email marketing campaign management

Used Weekly for 1+ year
Reviewed on 2018/09/20
Review Source: Capterra

Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of exposure as the better-known autoresponders and martech products, but it should definitely be on the radar of any SME planning to run their own email marketing in-house.

Zoho Campaigns will need a lot of configuration initially (as would any similar product) to get your branding, workflows and compliance details set up, but once configured it would be possible to delegate a lot of the day to day running to non-technical staff.

Zoho has done a lot of work on GDPR compliance, can handle consent campaigns and self-serve subscription preferences well.

Zoho Campaigns can be used as a stand-alone product, but is also included in their Zoho One suite offering which is fantastic value for micro businesses if you want to take a different route from the Microsoft Office 365/G Suite mainstream. The integration with

If you are just sending out the odd newsletter to a small list, you probably don't want something that has the sophisticated options that Zoho Campaigns offers.

However, if you are a business looking to manage, test and optimise your email marketing or if you are planning to take your email marketing in-house from an agency - and you have the knowledge and experience to be able to configure it - Zoho Campaigns could be a good solution.

Pros

- integration with G Suite and Zoho CRM
- nice analytics dashboard
- A/B Testing
- Personalised content
- Includes features normally only found in much more expensive martech products
- Good solution for handling GDPR compliance
- Easy to configure sign-up forms on web pages, e.g. in Wordpress

Cons

- Lots of options to configure; expect to spend quite a bit of time getting this setup initially
- Some newsletter templates not brilliant, so expect to spend some time getting the look and feel you want
- Interface not always as intuitive as it could be

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Alex F.
Industry: Consumer Goods
Company size: 11-50 Employees

Good for emailing customer subscription list

Used Weekly for 2+ years
Reviewed on 2020/10/22
Review Source: Capterra

Pros

The strongest point is integration with Zoko CRM. It gives a better way to mass email subscribed customers than using the CRM mass email. The free account is comparable with competitors like MailChimp.

Cons

The user interface is clunky in places and buggy in others, and generally frustrating until you learn its quirks.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Jj E.
Industry: Media Production
Company size: 2-10 Employees

I feel like I'm a beta tester.

Used Daily for 6-12 months
Reviewed on 2020/07/24
Review Source: Capterra

Clunky, slow and an overall terrible user experience.

From a distance, it looks shiny with a ton of functionality. But when you actually start using it, you'll see a myiad of small aesthetics that don't look right (loading bar doesn't extend full width, loading dots are blurred) and the loading times are among the slowest for any software I've ever used.

Now all of those things are OK, because functionality is what matters the most, right?

This would be true if the functionality of the platform actually worked as intended. We've run into issues like:

-Duplicating a workflow gets stuck and never duplicates. The bug required Zoho team to fix it on their side which took 3-5 business days.
-Changing a font color for an HTML email doesn't work. You'll see the updated font color in the HTML code, and in the email preview you will see the font color you want. But when you send the email, the font color is almost always wrong.
-Their simple condition filter in their workflow component didn't work originally. I had to speak to their engineering team twice to show them the problem, and then they fixed it 5 days later.

The list goes on and on. I wish this program just worked and I didn't have to write this review.

The one good thing about this software is that their customer service team is very responsive, and they normally fix the problems. But again, I feel like I'm a beta tester working with them through all of these bugs.

I don't recommend this software to anyone.

Pros

Campains has a lot of features out of the box and is a very affordable option for startups looking for an email solution.

Cons

This entire platform is riddled with bugs, quirks, and errors that make your job so much harder. When things don't work, you normally assume you're doing it wrong with most software. Not with Zoho Campaigns.

When things don't work, it's most likely broken on their side. 3 months into using this software every day, and we've already reported 3 different instances where their software was not working as intended.

If I was getting this software for free, that would be OK. But since we're paying hundreds of dollars each month to use it, this is not acceptable.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 0.0/10

Maria I.

Zoho Campaigns lets us be closer to our target Clients!

Used Daily for 2+ years
Reviewed on 2018/04/10
Review Source: Capterra

campaigns are ewasy to manage with Zoho, there are email templates and easily guided with forms too.

Pros

Zoho allows us to manage our campaigns easily. Making lead forms and it also have robust marketing tools. It integrates with may softwares.

Cons

Zoho offers a wide range of features for a cost. Its offer is not quite flexible. The customer service is quite disappointing as compared to other CRM and marketing softwares where the customer service is an edge for them.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

User recommendation
8,1/10
Based on 173 user ratings
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Zoho Campaigns Pricing

Zoho Campaigns Pricing

Starting from
US$5,00
Free Trial
Free
Subscription
Value for money

Enjoy a free plan for up to 2000 subscribers
Choose a monthly subscription that starts from $5 or pay as you go by using email credits.
Email-based and Subscriber-based plans are available on both monthly and yearly basis. Also, Pay-by-email-credits, forever free plan and high volume plan are a few other plans that can be used according to your email marketing needs.

Enjoy a free plan for up to 2000 subscribers
Choose a monthly subscription that starts from $5 or pay as you go by using email credits.
Email-based and Subscriber-based plans are available on both monthly and yearly basis. Also, Pay-by-email-credits, forever free plan and high volume plan are a few other plans that can be used according to your email marketing needs.

Value for Money
4,3/5
Based on 173 user ratings
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Zoho Campaigns Features

Zoho Campaigns Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4/5
Based on 173 user ratings
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Categories

Additional information for Zoho Campaigns

Additional information for Zoho Campaigns

Key features of Zoho Campaigns

  • A/B Test Campaigns
  • Analyze Your Lists
  • Chain Campaigns
  • Easy Drag-and-Drop Editor
  • Flexible, Customizable Layouts
  • Import your newsletter templates
  • Landing pages for Facebook Marketing
  • Link Tracking
  • Measure Engagement
  • Personalized Greetings
  • Ready-Made Newsletter Templates
  • Scheduled Sending
  • Social Statistics
  • Sync From Zoho CRM
  • Sync contacts from other Zoho Services
  • Track Recipient Activity

Benefits

Ready-Made Newsletter Templates
Do you want a professional looking Business template during Christmas time or for Thanksgiving? Our template gallery provides many themes to choose from.

Flexible, Customizable Layouts
You have no idea where to begin? Choose a newsletter layout, add your text, images and calls-to-action. Our flexible layouts help you get your newsletters ready in just a few steps!

Easy Drag-and-Drop Editor
You don´t have to know any HTML or web design to build your email templates. The drag-and-drop editor makes it easy for you to design newsletters that suit your need.

Import your newsletter templates
If you have already designed some newsletter templates, you can easily import them to Zoho Campaigns. Like that you save time and effort and your email newsletter is ready to be sent.

Sync From Zoho CRM
Sync contact details from Zoho CRM and select particular custom views. This will help you to focus on a specific group of customers.

Landing pages for Facebook Marketing
Facebook Page Campaigns will drive more fans and help you grow your business. You can create campaign templates and add them as custom tabs on your Facebook page.

Integration with Google Apps
If you're using Google Apps, you will love Zoho Campaigns! You can synchronize contacts and content that you have stored inside Google Apps in a few clicks.

Zoho Campaigns FAQs

Zoho Campaigns FAQs

Below are some frequently asked questions for Zoho Campaigns.

Q. What type of pricing plans does Zoho Campaigns offer?

Zoho Campaigns offers the following pricing plans:

Starting from: US$5,00

Pricing model: Free, Subscription

Free Trial: Available

Enjoy a free plan for up to 2000 subscribers Choose a monthly subscription that starts from $5 or pay as you go by using email credits. Email-based and Subscriber-based plans are available on both monthly and yearly basis. Also, Pay-by-email-credits, forever free plan and high volume plan are a few other plans that can be used according to your email marketing needs.

Q. What are the main features of Zoho Campaigns?

Zoho Campaigns offers the following features:

  • A/B Test Campaigns
  • Analyze Your Lists
  • Chain Campaigns
  • Easy Drag-and-Drop Editor
  • Flexible, Customizable Layouts
  • Import your newsletter templates
  • Landing pages for Facebook Marketing
  • Link Tracking
  • Measure Engagement
  • Personalized Greetings
  • Ready-Made Newsletter Templates
  • Scheduled Sending
  • Social Statistics
  • Sync From Zoho CRM
  • Sync contacts from other Zoho Services
  • Track Recipient Activity

Q. Who are the typical users of Zoho Campaigns?

Zoho Campaigns has the following typical customers:

Small Business, Large Enterprises, Public Administrations, Non Profit, Freelancers, Mid Size Business

Q. What languages does Zoho Campaigns support?

Zoho Campaigns supports the following languages:

Chinese (Simplified), Chinese (Traditional), Danish, Dutch, English, French, German, Hungarian, Indonesian, Italian, Japanese, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish

Q. What type of pricing plans does Zoho Campaigns offer?

Zoho Campaigns has the following pricing plans:

Free, Subscription

Q. Does Zoho Campaigns support mobile devices?

Zoho Campaigns supports the following devices:

Android, iPhone

Q. What other apps does Zoho Campaigns integrate with?

Zoho Campaigns integrates with the following applications:

Digioh, SeamlessGov, Wordpress, Workato, Zoho CRM, Zoho Checkout, Zoho Flow, Zoho Forms, Zoho SalesIQ, Zoho Survey

Q. What level of support does Zoho Campaigns offer?

Zoho Campaigns offers the following support options:

FAQs, Forum, Online Support, Phone Support, Video Tutorials, Knowledge Base