Zoho Campaigns

Zoho Campaigns

Simplified Email Marketing

4.2/5 (168 reviews)

Zoho Campaigns Overview

Create, plan, execute and monitor your email campaigns at a sensible price with this feature-rich, easy-to-use and effective email marketing software.

With Zoho Campaigns, you can create and send responsive bulk emails which can be automated giving you full control to reach and engage your leads and customers.

The Dynamic Content in Zoho Campaigns helps you to target your leads and customers. You can also design impressive emails with the help of pre-designed templates to avoid creating email campaigns from scratch.

Zoho Campaigns adheres to the requirements of the CAN SPAM Act helping you to create a transparent and honest relationship with your contacts.

It integrates with most of Zoho's in-house apps like the Zoho CRM, Zoho Survey, Zoho Analytics, etc. and also other third-party apps like G-Suite, Shopify, Eventbrite and many more for better productivity. Also, the social media integration will help you to share your email campaigns in social platforms for better reach and engagement.

It offers monthly and yearly Email-based and Subscriber-based plans and, pay by email credits pricing plans. It also includes a forever free plan and a high volume plan for your email marketing needs.

Pricing

Starting from
US$5,00
Pricing options
Free Trial
Free
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America

Supported Languages

Chinese (Simplified), Chinese (Traditional), Danish, Dutch, English and 13 others, French, German, Hungarian, Indonesian, Italian, Japanese, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish

Zoho Campaigns Reviews

Overall rating
4.2/5
82% positive reviews
71
Excellent
67
Very good
21
Average
5
Poor
4
Terrible
James D.

You can’t go wrong with Zoho.

Used Daily for 2+ years
Reviewed on 2018/08/11
Review Source: SoftwareAdvice

We really like the seamlessness and ease of the Zoho programs, especially the Campaigns program. We use it to send out emails every week or so, and we have yet to encounter an issue that the tech support couldn’t fix. As our experience with Invoice and Campaigns were positive, we are more inclined to use other Zoho programs, especially if their pricing is as reasonable as with Invoice and Campaigns.

Pros

As we currently use Zoho Invoice to manage our invoices and estimates, we decided to try out Zoho Campaigns for our campaign management. It is very easy to use and very easy to teach to clients to which we refer Zoho Campaigns. The price of Campaigns is very reasonable, especially compared to a lot of other campaign programs. I also like the social campaigns, as sometimes it’s more useful to use social media rather than email. It is also handy to allow multiple users post social media campaigns.

Cons

I just wish that there were more customization options available for the email campaigns. There are a few options available, but the ability to design the perfect email from scratch would be handy. There are quite a few good options to get you started, but for those who wish to make the campaign their own, there are not as many features. Even though the program is very affordable for smaller businesses, it scales up rather quickly, especially the jump between 2,500 and 2,501 recipients. However, it is still the best price for the options.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Colin M.

Powerful email marketing campaign management

Used Weekly for 1+ year
Reviewed on 2018/09/20
Review Source: Capterra

Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of exposure as the better-known autoresponders and martech products, but it should definitely be on the radar of any SME planning to run their own email marketing in-house.

Zoho Campaigns will need a lot of configuration initially (as would any similar product) to get your branding, workflows and compliance details set up, but once configured it would be possible to delegate a lot of the day to day running to non-technical staff.

Zoho has done a lot of work on GDPR compliance, can handle consent campaigns and self-serve subscription preferences well.

Zoho Campaigns can be used as a stand-alone product, but is also included in their Zoho One suite offering which is fantastic value for micro businesses if you want to take a different route from the Microsoft Office 365/G Suite mainstream. The integration with

If you are just sending out the odd newsletter to a small list, you probably don't want something that has the sophisticated options that Zoho Campaigns offers.

However, if you are a business looking to manage, test and optimise your email marketing or if you are planning to take your email marketing in-house from an agency - and you have the knowledge and experience to be able to configure it - Zoho Campaigns could be a good solution.

Pros

- integration with G Suite and Zoho CRM
- nice analytics dashboard
- A/B Testing
- Personalised content
- Includes features normally only found in much more expensive martech products
- Good solution for handling GDPR compliance
- Easy to configure sign-up forms on web pages, e.g. in Wordpress

Cons

- Lots of options to configure; expect to spend quite a bit of time getting this setup initially
- Some newsletter templates not brilliant, so expect to spend some time getting the look and feel you want
- Interface not always as intuitive as it could be

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

7.0/10
Verified Reviewer

Good except for a major error in setup design

Used Daily for 1+ year
Reviewed on 2019/05/21
Review Source: Capterra

We are a small business and thought we were using a system that took care of the problems instead of creating one. Maybe if you hire a zoho expert they would know the ins and outs, I am not sure. We unfortunately were ill informed at a great cost to our business.

Pros

Zoho CRM is supposed to integrate automatically with campaigns. It is synced together so that you never have to manually sync changes in records

Cons

we have been a user for 2+ years. We found out today that many of our records had not been synced. For 2 years. So new prospects were not synced - unless they came from one user.

When we called set up sync initially with tech support, we asked if all our records were now permanently synced. They said yes. , they never said - any users other than me who used zoho had to set up sync separately, even though they are already users of zoho crm. No messages or instructions were given by zoho. We also wonder what else we don't know? for 2 years, no new records for my 2 main zoho managers were mailed - and we were not notified and informed of such a need.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

2.0/10
Brian C.

Intuitive, feature-rich, easy integrations, very affordable.

Used Daily for 1+ year
Reviewed on 2018/03/20
Review Source: SoftwareAdvice

Overall, Zoho Campaigns has been an exceptional platform for our outbound efforts and we would recommend without reservation.

Pros

My top 4 pros are the following:
Integrates very well with my CRM (also Zoho) and syncs subscibers based upon my list requirements.
Exceptional reporting module delivering both dashboard and deep-dive data (especially when coupled with Zoho Reports).
Very user-friendly. Hired a new Marketing Specialist and she was up and running within hours.
As part of the Zoho One package, there is not a more robust email/social outbound marketing platform on the market at similar dollar investment.

Cons

While the number of pre-designed templates are impressive, it is still somewhat limited.
List segmentation is the only aspect of the system that is less intuitive.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Nathan E.

Affordable Email Marketing Tool

Used Daily for 1+ year
Reviewed on 2018/05/23
Review Source: SoftwareAdvice

If you do decide to go with Zoho, be sure to check out the other Zoho Applications! They work very well together and can really enhance workflow!

Pros

The cost of the various Zoho applications is very low allowing you to get the features you need and save on the fluff you don't need. Beyond just the pricing, we have found Zoho Campaigns to be a great way to market to our email list. The analytics are great as well!

Cons

If you are looking for all the bells and whistles, you might choose a tool that has more features than you need at the moment expecting that you might need them later. This is one case in which it might make sense to go with a different option. Additionally, some of our team mentioned that the User Interface is not as appealing as other email marketing tools.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend

9.0/10

Zoho Campaigns Pricing

Starting from
US$5,00
Pricing options
Free Trial
Free
Subscription
Value for money

Enjoy a free plan for up to 2000 subscribers
Choose a monthly subscription that starts from $5 or pay as you go by using email credits.
Email-based and Subscriber-based plans are available on both monthly and yearly basis. Also, Pay-by-email-credits, forever free plan and high volume plan are a few other plans that can be used according to your email marketing needs.

Zoho Campaigns Features

  • A/B Testing
  • API
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Templates
  • Drag & Drop Interface
  • Email Marketing Management
  • Engagement Analytics
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration

  • Activity Dashboard
  • Automatic Notifications
  • Customizable Branding
  • Data Import/Export
  • Monitoring
  • Multi-Channel Marketing
  • Third Party Integration

Additional information for Zoho Campaigns

Key features of Zoho Campaigns

  • A/B Test Campaigns
  • Analyze Your Lists
  • Chain Campaigns
  • Easy Drag-and-Drop Editor
  • Flexible, Customizable Layouts
  • Import your newsletter templates
  • Landing pages for Facebook Marketing
  • Link Tracking
  • Measure Engagement
  • Personalized Greetings
  • Ready-Made Newsletter Templates
  • Scheduled Sending
  • Social Statistics
  • Sync From Zoho CRM
  • Sync contacts from other Zoho Services
  • Track Recipient Activity

Benefits

Ready-Made Newsletter Templates
Do you want a professional looking Business template during Christmas time or for Thanksgiving? Our template gallery provides many themes to choose from.

Flexible, Customizable Layouts
You have no idea where to begin? Choose a newsletter layout, add your text, images and calls-to-action. Our flexible layouts help you get your newsletters ready in just a few steps!

Easy Drag-and-Drop Editor
You don´t have to know any HTML or web design to build your email templates. The drag-and-drop editor makes it easy for you to design newsletters that suit your need.

Import your newsletter templates
If you have already designed some newsletter templates, you can easily import them to Zoho Campaigns. Like that you save time and effort and your email newsletter is ready to be sent.

Sync From Zoho CRM
Sync contact details from Zoho CRM and select particular custom views. This will help you to focus on a specific group of customers.

Landing pages for Facebook Marketing
Facebook Page Campaigns will drive more fans and help you grow your business. You can create campaign templates and add them as custom tabs on your Facebook page.

Integration with Google Apps
If you're using Google Apps, you will love Zoho Campaigns! You can synchronize contacts and content that you have stored inside Google Apps in a few clicks.

Zoho Campaigns FAQs

Below are some frequently asked questions for Zoho Campaigns.

Q. What type of pricing plans does Zoho Campaigns offer?

Zoho Campaigns offers the following pricing plans:

Starting from: US$5,00

Pricing model: Free, Subscription

Free Trial: Available

Enjoy a free plan for up to 2000 subscribers
Choose a monthly subscription that starts from $5 or pay as you go by using email credits.
Email-based and Subscriber-based plans are available on both monthly and yearly basis. Also, Pay-by-email-credits, forever free plan and high volume plan are a few other plans that can be used according to your email marketing needs.

Q. What are the main features of Zoho Campaigns?

Zoho Campaigns offers the following features:

  • A/B Test Campaigns
  • Analyze Your Lists
  • Chain Campaigns
  • Easy Drag-and-Drop Editor
  • Flexible, Customizable Layouts
  • Import your newsletter templates
  • Landing pages for Facebook Marketing
  • Link Tracking
  • Measure Engagement
  • Personalized Greetings
  • Ready-Made Newsletter Templates
  • Scheduled Sending
  • Social Statistics
  • Sync From Zoho CRM
  • Sync contacts from other Zoho Services
  • Track Recipient Activity

Q. Who are the typical users of Zoho Campaigns?

Zoho Campaigns has the following typical customers:

Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

Q. What languages does Zoho Campaigns support?

Zoho Campaigns supports the following languages:

Chinese (Simplified), Chinese (Traditional), Danish, Dutch, English, French, German, Hungarian, Indonesian, Italian, Japanese, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish

Q. What type of pricing plans does Zoho Campaigns offer?

Zoho Campaigns has the following pricing plans:

Free, Subscription

Q. Does Zoho Campaigns support mobile devices?

Zoho Campaigns supports the following devices:

Android, iPhone

Q. What other apps does Zoho Campaigns integrate with?

Zoho Campaigns integrates with the following applications:

Digioh, SeamlessGov, Wordpress, Workato, Zoho CRM, Zoho Checkout, Zoho Flow, Zoho Forms, Zoho SalesIQ, Zoho Survey

Q. What level of support does Zoho Campaigns offer?

Zoho Campaigns offers the following support options:

FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials