Mad Mimi

Mad Mimi

Simple Email Marketing Solution

4.4/5 (34 reviews)

Mad Mimi Overview

Mad Mimi makes it simple to create beautiful HTML emails with a full-featured email marketing platform and template-free email design tools. The easy-to-use platform helps users create, send, and track email campaigns, all from within the same intuitive interface. Mad Mimi includes email design tools, as well as list management and reporting and tracking technology. Users also have access to a range of add-on features including webforms, email drip campaigns, social links, signup IPs, and more.

With a unique, template-free approach to email creation and fanatical customer support, Mad Mimi is trusted by more than 100,000 customers, from micro businesses to large brands like AOL, StumbleUpon, and AirCanada.

Pricing

Starting from
US$10,00/month
Pricing options
Free Trial
Free
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Canada, China, Europe and 5 others, Germany, India, Japan, Latin America, Middle-East and Africa

Supported Languages

English

Mad Mimi Reviews

Overall rating
4.4/5
88% positive reviews
16
Excellent
14
Very good
4
Average
0
Poor
0
Terrible
Eric S.

Easy, but with more than meets the eye

Used Daily for 2+ years
Reviewed on 2016/11/03
Review Source: Capterra

I "inherited" MadMimi when I took over communications for the Ozark Arts Council and, having managed email lists for over 20 years now, I wasn't originally all that thrilled. Getting information that had to get sent out 1) quickly AND 2) attractively, however, made me start to appreciate MM, though. To be able to have a slick little newsletter with photos from an upcoming play or concert in just a few minutes is massively important when most of the people putting things together are volunteers with full time jobs and families unrelated to the Arts Council (as do I).

The software is entirely web-based, which means that sometimes when a new feature is introduced it may not quite look right in Safari, but probably will in Chrome but even then, since there are not a lot of standard layout options (TOC, Section Title, Text, Image + Text, Text + Image, and Image), you can still compose well enough. Usually, anything I've seen that way is cleared up in a day or so. I have composed in Safari, Firefox, and Chrome on a Mac, Chrome on a Chromebook, Firefox and Chrome while running Ubuntu, Firefox and IE under Windows, and it's a consistent experience as web-based software should be. One thing: since it IS web-based, you have to remember to save often.

Text styling options can be keyboard-invoked (bold, italic), and there are both a variety of themes that can be used and some basic formatting (centered text, ordered and unordered lists, two levels of headings), as well as a link tool (setext links, rather than HTML).

For the most part, that will take care of what you need for e-newsletters that don't need to be PDFs or fully functioning web pages. Yet, that's not all it can do, if you have basic HTML knowledge. Before they provided a TOC (self-created whenever you click on the TOC tool in a Title section), you could make your own (still can) by setting an anchor and then calling it from a text section at the beginning of the document. Similarly, if you need "columns," you can fake it by creating a table in a text section, etc. Not all HTML is likely to be supported, but then again, what you're creating is supposed to be read easily within an email app, not a web browser.

Beyond composition, you are paying for a list server that sends quickly, provides good statistical information (who clicked which links, etc.), and keeps you from having to deal with maintaining an email server's "reputation."

Facebook allows boosting linked MMs, even when mostly text.

Pros

Ease of use; able to customize with HTML; acceptability to Facebook for advertising even when mainly text.

Cons

Lack of automatic save.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend

10.0/10
Sharilee S.

Absolutely Amazing Customer Service

Used Weekly for 2+ years
Reviewed on 2018/03/30
Review Source: SoftwareAdvice

Highly recommended if you are new to the internet or your needs are simple. Hands-down, they make it the easiest! If you are trying to expand, you may find it hard to stick with them, depending on your needs.

Pros

This is one of the friendliest companies I have ever had the pleasure of dealing with. The customer service agents are always available, any time of the day or night and they really try to help you. It is extremely easy to use: when I started, I knew absolutely nothing and I learned so much from them. The service is always reliable and the interface is so fun, which I love! They also a big list of integrations and add-on's which make the service even more appealing.

Cons

I find it is limited in some areas. For example, you can only use one set of social media icons, even for different lists. Also, there is no way you can use segmented lists, based on what someone clicks on, which is a good feature.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Angélica C.

Perfect for small bloggers or business with fun personalites

Used Weekly for 2+ years
Reviewed on 2018/06/07
Review Source

Pros

Mad Mimi has the most friendly interface in all email marketing niche. It's easy to set up in minutes. It has a personal touch feel to the emails that customers seem to like very much. The price is another interesting feature,

It's perfect for people who are starting or don't have the need for custom segmentation or advanced analytics.

Cons

It does not escalate well. There is no way to have a decent or automatic user segmentation without having to contact support.

You can't have two or more list with different user without setting information for the whole account. You'd need more than one account to keep them entirely separate.

Also, and this is ridiculous, if you start an automation you need to ask the support to not send it to the active users. This should be an option in the dashboard.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

6.0/10
Jackie B.

BEST Email Marketing Campaign Tool - For Actionable Results!

Used Daily for 1-5 months
Reviewed on 2017/05/31
Review Source

Pros

Super EZ to design a campaign & rapidly A/B test for results in small batches, then a full-on campaign. Let's face it - no one wants to receive NOR send spam, so you want a tool that's fast & easy to do a lot of testing. Campaign results show you exactly which links INSIDE you campaign were engaged with vs no one cared about. This is s-o-o much better than smarter than "opens" and "received".

I test everyday for two weeks, tweak as needed until I get what I get now: 100% recieved, 70% engaged/forwards and of those fowards 60+% viewed too! PLUS ZERO "Report Spam"s.

Pricing on serious volume can't be beat. Suggest you check out their Paid Plans too as they are clearly designed for email campaign success.

Support is exceptional EX: They go far beyond "getting things to work technically" These guys really are experienced technical marketers and listen to what you are trying to achieve - as they make suggestions on How To...etc..

Cons

Honestly, I can't find one........ I even gave them a couple of roadmap ideas,becuase I'm pretty creative too, but those aren't cons.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Kristi V.

Mad Mimi has been a lifesaver!! We don't know how we functioned without Mad Mimi, such a huge help!

Used Weekly for 1+ year
Reviewed on 2018/03/31
Review Source: Capterra

We love Mad Mimi!! We are able to create emails to our customers & clients that go out as a "drip". Mad Mimi gives us a professional look to our emails that go out to our customers & clients. We are able to use Mad Mimi to collect email addresses through our website. We have been able to target certain groups within our email list...it is very easy to customize for your own use!! Their customer service folks are top notch!! Quick to answer our questions!!

Pros

Mad Mimi is incredibly easy to use. You do not have to be a computer geek to understand how it works!! Mad Mimi has provided another level of professionalism for our business!! We look like savvy pros (when we really aren't!!)) The pricing is VERY reasonable as well. When there is an issue with something we are not sure about, their customer service is great about getting back to us!

Cons

Our emails sometimes end up in people's junk mail....not sure that Mad Mimi can fix that or not, though!!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

Mad Mimi Pricing

Starting from
US$10,00/month
Pricing options
Free Trial
Free
Subscription
Value for money

Basic: $10/month
Pro: $42/month
Silver: $199/month
Gold: $1049/month

Mad Mimi offers a free plan that supports up to 2,500 contacts. Paid plans allow full features and start at just $10/month.

Mad Mimi Features

  • API
  • Customizable Templates
  • Engagement Analytics
  • Reporting & Statistics
  • Social Media Integration
  • Social Network Marketing
  • Third Party Integration

  • A/B Testing
  • Activity Dashboard
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Data Import/Export
  • Drag & Drop Interface
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Tagging

Additional information for Mad Mimi

Key features of Mad Mimi

  • Activity tracking
  • Audience management
  • Authentication tools
  • Automated suppression of bounces & unsubscribes
  • Behavior tracking
  • Bounce tracking
  • CRM integration
  • Campaign segmentation
  • Custom forms
  • Customer segmentation
  • Customizable templates
  • Data import
  • Data visualization
  • Delivery tracking
  • Design tools
  • Drip email marketing
  • Email distribution
  • Email marketing
  • Email scheduling
  • Email templates
  • Email tracking
  • Engagement analytics
  • Etsy integration
  • Facebook signup add-on
  • Google Analytics integration
  • List management
  • Mailer API
  • Mailing list management
  • Market segmentation
  • Mobile friendly emails
  • Multi-user
  • Multiple user accounts
  • Newsletter management
  • RSS to email add-on
  • Real time tracking
  • Reporting & statistics
  • SSL security
  • Signup IPs add-on
  • Social media integration
  • Social network marketing
  • Subscriber management
  • Third party integration
  • Unsubscribe database
  • Visual analytics
  • Web forms

Benefits

Mad Mimi…

• Offers a wide range of plans to suit any list size.
• Provides smart list management, taking the pain out of dealing with bounces and unsubscribes.
• Offers robust reporting and tracking to measure opens, clicks, and engagement.
• Offers impeccable delivery and security with PCI compliance, and 248-bit SSL encryption.
• Provides plenty of add-on goodies like web forms, social links, and more.

Mad Mimi FAQs

Below are some frequently asked questions for Mad Mimi.

Q. What type of pricing plans does Mad Mimi offer?

Mad Mimi offers the following pricing plans:

Starting from: US$10,00/month

Pricing model: Free, Subscription

Free Trial: Not Available

Basic: $10/month
Pro: $42/month
Silver: $199/month
Gold: $1049/month

Mad Mimi offers a free plan that supports up to 2,500 contacts. Paid plans allow full features and start at just $10/month.

Q. What are the main features of Mad Mimi?

Mad Mimi offers the following features:

  • Activity tracking
  • Audience management
  • Authentication tools
  • Automated suppression of bounces & unsubscribes
  • Behavior tracking
  • Bounce tracking
  • CRM integration
  • Campaign segmentation
  • Custom forms
  • Customer segmentation
  • Customizable templates
  • Data import
  • Data visualization
  • Delivery tracking
  • Design tools
  • Drip email marketing
  • Email distribution
  • Email marketing
  • Email scheduling
  • Email templates
  • Email tracking
  • Engagement analytics
  • Etsy integration
  • Facebook signup add-on
  • Google Analytics integration
  • List management
  • Mailer API
  • Mailing list management
  • Market segmentation
  • Mobile friendly emails
  • Multi-user
  • Multiple user accounts
  • Newsletter management
  • RSS to email add-on
  • Real time tracking
  • Reporting & statistics
  • SSL security
  • Signup IPs add-on
  • Social media integration
  • Social network marketing
  • Subscriber management
  • Third party integration
  • Unsubscribe database
  • Visual analytics
  • Web forms

Q. Who are the typical users of Mad Mimi?

Mad Mimi has the following typical customers:

Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

Q. What languages does Mad Mimi support?

Mad Mimi supports the following languages:

English

Q. What type of pricing plans does Mad Mimi offer?

Mad Mimi has the following pricing plans:

Free, Subscription

Q. Does Mad Mimi support mobile devices?

We do not have any information about what devices Mad Mimi supports

Q. What other apps does Mad Mimi integrate with?

Mad Mimi integrates with the following applications:

Acuity Scheduling, Ambassador, Batchbook, Capsule, Contactually, Lexity Live, Nimble, OSI Affiliate Software, Pipeliner CRM, Zoho SalesIQ

Q. What level of support does Mad Mimi offer?

Mad Mimi offers the following support options:

FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials