About Moz Pro

<strong>Weekly crawls of your website</strong>
Our web app crawls your site each week, notifying you about issues that might impact your performance. We even monitor rankings for all the keywords you care about on the search engines your audience uses. Less busy work, more time spent optimizing (and tanning).

<strong>On-Page Optimization</strong>
Our web app makes a variety of on-page, actionable recommendations for your website. It helps you not only understand where things may have gone awry but gives you clear instructions on what to fix to see immediate results.

<strong>Competitive Analysis</strong>
Keep an eye on your competitors without breaking into their office. Utilizing Open Site Explorer, our popular crawl of the web, the Moz PRO web app monitors your competitors' rankings and link metrics so you can gain an edge on the search results page.

<strong>Continual Improvement</strong>
We keep track of key metrics so you can continually gauge your success. Even better, we're committed to improving our web app with new features and functionality every month.

<strong>Keyword Difficulty Tool</strong>
We provide you with a detailed analysis of the top ranking pages of your site—perfect for guiding your content strategy and prioritizing your keyword optimization.

Pricing starting from:

US$99,00/month

  • Free Trial
  • Free Version
  • Subscription

Key benefits of Moz Pro

Moz provides you with dozens of tools & valuable SEO resources. Get access to the largest SEO community on the web

Devices

Business size

S M L

Markets

Australia, Canada, Germany, United Kingdom, India, United States

Supported Languages

English

Pricing starting from:

US$99,00/month

  • Free Trial
  • Free Version
  • Subscription

Images

Keyword difficulty can be analyzed and scored
Users can analyze the difficulty of multiple keywords simultaneously and compare them
The site crawler identifies website issues
Users can track critical issues, warnings, redirects, content issues, and metadata issues
Redirect issues can be filtered by URL
Keyword rankings can be tracked over time
Users can view their and their competitors' search visibility
Search visibility can be tracked across a range of search engines
Tracked keyword rankings and movements can be tracked
View 10 more
Moz Pro video
Moz Pro screenshot: Keyword difficulty can be analyzed and scored Moz Pro screenshot: Users can analyze the difficulty of multiple keywords simultaneously and compare them Moz Pro screenshot: The site crawler identifies website issues Moz Pro screenshot: Users can track critical issues, warnings, redirects, content issues, and metadata issues Moz Pro screenshot: Redirect issues can be filtered by URL Moz Pro screenshot: Keyword rankings can be tracked over time Moz Pro screenshot: Users can view their and their competitors' search visibility Moz Pro screenshot: Search visibility can be tracked across a range of search engines Moz Pro screenshot: Tracked keyword rankings and movements can be tracked

Features

Total features of Moz Pro: 38

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • Audit Management
  • Broken Link Discovery
  • Campaign Management
  • Campaign Tracking
  • Categorisation/Grouping
  • Competitive Analysis
  • Content Management
  • Customizable Reports
  • Dashboard
  • Data Import/Export
  • Digital Asset Management
  • For Websites
  • Issue Management
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Link Analytics
  • Link Management
  • Monitoring
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Prioritization
  • Problem Area Alerts
  • Rank Tracking
  • Reporting & Statistics
  • SEO Management
  • Site Search Tracking
  • Social Media Integration
  • Visitor Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Monitoring
  • Workflow Management

Alternatives

Semrush

4,7
#1 Alternative to Moz Pro
SEMrush is a marketing toolkit designed for digital marketing professionals, with tools for optimizing strategies...

Yext

4,4
#2 Alternative to Moz Pro
Yext organizes a business's facts so it can provide official answers to consumer questions — wherever people search.

Marketing 360

4,7
#3 Alternative to Moz Pro
Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the...

monday.com

4,6
#4 Alternative to Moz Pro
monday.com is a cloud-based Work OS, where teams create workflow apps in minutes to run their processes, projects, and...

Reviews

Overall rating

4,4 /5
(287)
Value for Money
4,1/5
Features
4,3/5
Ease of Use
4,3/5
Customer Support
4,5/5

Already have Moz Pro?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Write a Review!
Showing 5 reviews of 287
Joshua T.
Overall rating
  • Industry: Internet
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Moz Local is a MUST for any small business owner

Reviewed on 2019/05/04

I've had a great experience with Moz Local over the past 4 years. Nothing negative to say, their...

I've had a great experience with Moz Local over the past 4 years. Nothing negative to say, their syndication and reporting and noting of duplicates is great and a must have for any small business owner.

Pros

This is insanely easy to setup and use and the reporting and information it provides a small business owner is great. I work with clients that range from 200+ locations down to 1 location and this software is perfect for small business owners. The reporting is quick and easy and clients love being able to login and see most everything in 2-3 clicks.

Cons

I wish they could automate some of their process for bigger clients, but the reason they are so cost friendly is because you have to do "some" manual work to clean up duplicates.

Response from Moz

Hey Joshua! Thanks for the stellar review. We're happy to know you enjoy Moz Local and find it easy to set up and use!

Amy S.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

A great high-level SEO platform for Marketing Executives

Reviewed on 2019/07/30

For over a year I have run side-by-side comparisons of both SEM and Moz. I have run reports on my...

For over a year I have run side-by-side comparisons of both SEM and Moz. I have run reports on my clients' websites, used the platform for new-business purposes, and have used Moz extensively for keyword research. On all these fronts Moz excelled. I would happily recommend it to any CMO/Marketing Director-level person who's trying to build a strategy. But if you're a small agency trying to figure out which subscription to keep, it might be SEM Rush only for the ability to drill down deeper. I personally didn't enjoy using SEM Rush compared to Moz. Moz gave me information with a minimal of annoyance. Moz is built for the big picture. Between SEM Rush and Moz? Moz will make you feel like a genious.

Pros

Moz has a really lovely and user-friendly interface that makes it easy for me to pull great-looking reports for clients and for myself. Moz natively generates just the right amount of detail -- not too much or too little -- to make it a great selling tool for Account Directors or in-house Marketing Directors. And it's intuitive enough that you can step away from it for a month or two and go back in and find everything you need in just a few minutes. That said, this platform also offers up lots of detail. I've definitely done some deep-dive keyword research using Moz alongside SEM Rush and been very pleased with what Mox came back with.

Cons

The complaint I would make against Moz is the same one I would make against SEM Rush: These are tools that seem to be made for IT/web developers more than marketing directors. It's hard to get a CMO-level report out of either of them. That said, I would definitely say Moz is more "client-friendly." Honestly, SEM Rush and Moz excel at different things, and they're both expensive. If push comes to shove, you may choose SEM Rush for its breadth of data, but then berate yourself for losing the user-friendliness of Moz.

Response from Moz

Thanks for the great review Amy, that was very insightful. It's great to know that you really enjoy using the tools and find so much value in them.

Devin O.
Overall rating
  • Industry: Insurance
  • Company size: 51-200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Good Value for the Cost

Reviewed on 2021/02/24

Moz is easy to use and has been great for allowing our in-house content team to quickly perform...

Moz is easy to use and has been great for allowing our in-house content team to quickly perform simple keyword research.

Pros

Moz Pro has a more intuitive & user-friendly interface than other SEO tools and is a great option for an in-house team of mid-level SEOs - people who aren't necessarily looking to dive deeply into the super nitty-gritty stuff.

Cons

The estimated keyword volumes seem to be much lower than those reported by the other tools we use. The number of ranking keywords also seems to be less than what other tools report for many URLs.

David h. D.
Overall rating
  • Industry: Information Technology & Services
  • Company size: 10 000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 6.0 /10

Search Engine Optimization (SEO) tool with basic features

Reviewed on 2018/05/28

Pros

I've tried various SEO-related tools, as part of my work as a content marketing practitioner. Moz can be integrated into the browser as an extension, which makes it easy to use on-demand. I particularly use it to expose 'no-follow' links on Web pages. This is very helpful when considering the application of backlinks via publishing on sites that enable content syndication. The 'free' MozBar will meet the basic needs of most novice or experienced digital marketers, but the 'paid' version offers many more features.

Cons

The tool sometime needs to use browser features that may be turned-off by default - such as 3rd party cookies in the Chrome browser. The user interface is okay for many users, but will require some investment in time.

Scott B.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Critical to my marketing agency

Reviewed on 2021/03/19

The website explorer feature alone is worth the price of the software, but it also provides keyword...

The website explorer feature alone is worth the price of the software, but it also provides keyword research, backlink information, ranking reports, and more. Great software.

Pros

Moz Pro gives you insights into websites that you can't get from other products or Google Analytics. The backlink functionality is one of a kind.

Cons

There are limitations on the number of actions you can perform based upon the tier of service that you choose, and to my knowledge there is no way to buy additional functionality ala carte, which would be nice.

Response from Moz

Hi Scott! Thanks so much for your review!
We've made a few changes to our Moz Pro plans to allow for the release of Add-ons. Add-ons allow Moz Pro customers to add more of what they need when they need it, without having to change their entire Base Plan to get it.

More information on Add-ons can be found here: https://moz.com/help/your-account/manage-subscriptions/purchasing-add-ons

Showing 5 reviews of 287 Read all reviews

Moz Pro FAQs

Below are some frequently asked questions for Moz Pro.

Moz Pro offers the following pricing plans:

  • Starting from: US$99,00/month
  • Pricing model: Free, Subscription
  • Free Trial: Available

Standard: $99/month (billed monthly) or $79/month (billed annually). Medium: $149/month (billed monthly) or $119/month (billed annually). Large: $249/month (billed monthly) or $199/month (billed annually). Premium: $599/month (billed monthly) or $479/month (billed annually). Contact Moz for details of Enterprise plans.

We do not have any information about Moz Pro features

Moz Pro has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

Moz Pro supports the following languages:

English

Moz Pro supports the following devices:

Moz Pro integrates with the following applications:

Google Analytics

Moz Pro offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat

Related categories

See all software categories found for Moz Pro.