Moz

Moz

SEO & Social Monitoring Made Simple

4.5/5 (240 reviews)

Moz Overview

Weekly crawls of your website
Our web app crawls your site each week, notifying you about issues that might impact your performance. We even monitor rankings for all the keywords you care about on the search engines your audience uses. Less busy work, more time spent optimizing (and tanning).

On-Page Optimization
Our web app makes a variety of on-page, actionable recommendations for your website. It helps you not only understand where things may have gone awry but gives you clear instructions on what to fix to see immediate results.

Competitive Analysis
Keep an eye on your competitors without breaking into their office. Utilizing Open Site Explorer, our popular crawl of the web, the Moz PRO web app monitors your competitors' rankings and link metrics so you can gain an edge on the search results page.

Continual Improvement
We keep track of key metrics so you can continually gauge your success. Even better, we're committed to improving our web app with new features and functionality every month.

Keyword Difficulty Tool
We provide you with a detailed analysis of the top ranking pages of your site—perfect for guiding your content strategy and prioritizing your keyword optimization.

Pricing

Starting from
US$99,00/month
Pricing options
Free Trial
Free
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Australia, Canada, Europe, Germany, India and 4 others, Latin America, Middle-East and Africa, United Kingdom, United States

Supported Languages

English

Moz Reviews

Overall rating
4.5/5
91% positive reviews
137
Excellent
82
Very good
17
Average
3
Poor
1
Terrible
Amy S.

A great high-level SEO platform for Marketing Executives

Used Monthly for 1+ year
Reviewed on 2019/07/30
Review Source: Capterra

For over a year I have run side-by-side comparisons of both SEM and Moz. I have run reports on my clients' websites, used the platform for new-business purposes, and have used Moz extensively for keyword research. On all these fronts Moz excelled. I would happily recommend it to any CMO/Marketing Director-level person who's trying to build a strategy. But if you're a small agency trying to figure out which subscription to keep, it might be SEM Rush only for the ability to drill down deeper. I personally didn't enjoy using SEM Rush compared to Moz. Moz gave me information with a minimal of annoyance. Moz is built for the big picture. Between SEM Rush and Moz? Moz will make you feel like a genious.

Pros

Moz has a really lovely and user-friendly interface that makes it easy for me to pull great-looking reports for clients and for myself. Moz natively generates just the right amount of detail -- not too much or too little -- to make it a great selling tool for Account Directors or in-house Marketing Directors. And it's intuitive enough that you can step away from it for a month or two and go back in and find everything you need in just a few minutes. That said, this platform also offers up lots of detail. I've definitely done some deep-dive keyword research using Moz alongside SEM Rush and been very pleased with what Mox came back with.

Cons

The complaint I would make against Moz is the same one I would make against SEM Rush: These are tools that seem to be made for IT/web developers more than marketing directors. It's hard to get a CMO-level report out of either of them. That said, I would definitely say Moz is more "client-friendly." Honestly, SEM Rush and Moz excel at different things, and they're both expensive. If push comes to shove, you may choose SEM Rush for its breadth of data, but then berate yourself for losing the user-friendliness of Moz.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend

10.0/10
Adam D.

Provides solid SEO monitoring but is falling behind competitors.

Used Daily for 2+ years
Reviewed on 2017/08/15
Review Source: Capterra

This system monitors keyword performance, provides several useful SEO metrics, and also makes those metrics available in a browser toolbar. I would say MOZ is easily in the top two SEO tools available.

Pros

MOZ is a solid SEO monitoring tool that we will likely continue to use. It provides keyword tracking but takes it a step further in a couple of ways. The system provides a metric called Search Visibility. This score can either be applied to all of the keywords that are being tracked or just the keywords within a user controlled category. So this helps us understand how the site is performing but also individual product categories. We are also able to see how three competitors compare. The system is junk in, junk out. So if you don't track the right keywords, then you aren't going to get good information. But if used appropriately, you likely won't find a better system for the money.

Cons

As of the Summer of 2017, the company has fallen behind some of its competitors. Not to the point that we are going to make a switch. But we do have smaller subscriptions to their competitors to take advantage of all systems. MOZ has really fallen behind in two ways: Domain Authority and Backlinks.

Domain Authority is a metric used to gauge the overall strength of a website. It gets updated semi frequently and MOZ has made bad updates before. There are better metrics that gauge the likelihood the site will rank. But we still use DA in combination with those other metrics from other companies. I do think DA does a good job of putting websites into different buckets. But if two sites are within 5-7 points, it is really almost a wash.

The second area is the number of backlinks the system detects. In most instances, we have seen other backlink checkers find twice as many backlinks. Again, we use all available backlink checkers. But MOZ isn't leading the industry here.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Chamath N.

One of a best SEO tool with awesome learning resources

Used Monthly for 2+ years
Reviewed on 2019/03/21
Review Source: Capterra

Moz-Pro not only provides you with SEO software but also tools and training platform. It provides guaranteed results that are to be trusted. Its features are also vast and important for the users' needs.

Pros

Moz-Pro is a combination of various SEO tools. It also has free tools which include keyword explore and open site explorer which are available to use for as many times as you can.

Its chrome extension called Moz Bar provides you with information about the domain rank or page authority on the search engine results page. In case you subscribe for Moz-Pro, the tools that you will have access to can’t be available to the person who hasn't subscribed for it.

Pros of Moz-Pro -
1. It is a comprehensive toolkit
Since Moz-Pro is a combination of several SEO tools, it has a variety of features that make it have an impressive range that covers any role you want it to play in boosting the search engine’s rank.

2. It has the best learning and resource guides.
Moz-Pro is designed in a way that its users can learn from the various video tutorials and guides it provides. In case you do n’t know how to use it, there are guides, packages, community forums and also posts that are there to make you understand.

3. It is easy to use and operate Moz-Pro.
Although it has many SEO tools, there is no confusion when it comes to using and operating it. Its processes are very easy to follow and in case you have any problem you can get help in its guide or video tutorials.

Cons

Cons of Moz-Pro.
1. Subscription is needed.
Although it has free tools, you need to subscribe so that you can access the other tools that aren’t free. Tools such as campaign crawl test, on page grader and rank tracker can only be accessed by the subscribed users and are not available without subscription.

2. It is very expensive.
Moz-Pro user requires much capital when it comes to subscribing to get important tools that aren’t available without subscription. You are also required to pay an extra amount of money if your operations are large since the campaigns or keywords are limited.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Joshua T.

Moz Local is a MUST for any small business owner

Used Daily for 2+ years
Reviewed on 2019/05/04
Review Source: Capterra

I've had a great experience with Moz Local over the past 4 years. Nothing negative to say, their syndication and reporting and noting of duplicates is great and a must have for any small business owner.

Pros

This is insanely easy to setup and use and the reporting and information it provides a small business owner is great. I work with clients that range from 200+ locations down to 1 location and this software is perfect for small business owners. The reporting is quick and easy and clients love being able to login and see most everything in 2-3 clicks.

Cons

I wish they could automate some of their process for bigger clients, but the reason they are so cost friendly is because you have to do "some" manual work to clean up duplicates.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Rob C.

Powerful but flawed

Used Daily for 1+ year
Reviewed on 2019/05/27
Review Source: Capterra

As the person on our team tasked with optimizing our website and content for search, I have gotten a lot of use out of Moz. It's generally a good tool for accomplishing the basics, which for me means doing the day-to-day of SEO-informed content marketing, such as keyword research, campaign tracking, some link-building, etc. I hear that there are some pricier alternatives that work better in specific areas, but as a decently priced option that does everything pretty well, Moz is a good choice. I've gotten great results in boosting our site's performance in my time using it.

Pros

I quite enjoy using Moz most of the time. It does a lot of different tasks quite well, including keyword research, SERPs ranking monitoring, backlink checking, etc. For budding SEOs on teams with the budget, it's a useful tool to get started with. I currently use it daily at work, and I find it works great for my main use for it, being tracking rankings both daily and as part of ongoing campaigns to increase our company's standing in Google search.

Cons

My main gripe with this software is that it seems features are often struggling to work correctly. Rank tracker in particular has been a source of frustration, with the feature just not working at all for weeks. While it's not strictly necessary to monitor the day-by-day ranking fluctuation of pages against specific keywords, it's something that Moz's rank tracker is supposed to enable you to do, so the fact that it doesn't work consistently is quite annoying.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend

8.0/10

Moz Pricing

Starting from
US$99,00/month
Pricing options
Free Trial
Free
Subscription
Value for money

Standard: $99/month (billed monthly) or $79/month (billed annually).
Medium: $179/month (billed monthly) or $143/month (billed annually).
Large: $249/month (billed monthly) or $199/month (billed annually).
Premium: $999/month (billed monthly) or $799/month (billed annually).
Contact Moz for details of Enterprise plans.

Moz Features

  • API
  • Activity Dashboard
  • Data Import/Export
  • Monitoring
  • Reporting & Statistics
  • Social Media Integration

  • A/B Testing
  • Automatic Notifications
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Drag & Drop Interface
  • Email Marketing Management
  • Engagement Analytics
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Third Party Integration

Additional information for Moz

Key features of Moz

  • Advanced Online Marketing Guides
  • Beta access to new tools
  • Competitive Analysis
  • Comprehensive Q&A Database
  • Continual Improvement
  • Keyword Difficulty
  • Keyword prioritizing
  • Moz Toolbar
  • On-Page Recommendations
  • Open Site Explorer
  • PRO Q&A Forum
  • PRO Training Webinars
  • Weekly Crawls & Rank Tracking

Benefits

Moz provides you with dozens of tools & valuable SEO resources. Get access to the largest SEO community on the web

Moz FAQs

Below are some frequently asked questions for Moz.

Q. What type of pricing plans does Moz offer?

Moz offers the following pricing plans:

Starting from: US$99,00/month

Pricing model: Free, Subscription

Free Trial: Available

Standard: $99/month (billed monthly) or $79/month (billed annually).
Medium: $179/month (billed monthly) or $143/month (billed annually).
Large: $249/month (billed monthly) or $199/month (billed annually).
Premium: $999/month (billed monthly) or $799/month (billed annually).
Contact Moz for details of Enterprise plans.

Q. What are the main features of Moz?

Moz offers the following features:

  • Advanced Online Marketing Guides
  • Beta access to new tools
  • Competitive Analysis
  • Comprehensive Q&A Database
  • Continual Improvement
  • Keyword Difficulty
  • Keyword prioritizing
  • Moz Toolbar
  • On-Page Recommendations
  • Open Site Explorer
  • PRO Q&A Forum
  • PRO Training Webinars
  • Weekly Crawls & Rank Tracking

Q. Who are the typical users of Moz?

Moz has the following typical customers:

Freelancers, Large Enterprises, Mid Size Business, Small Business

Q. What languages does Moz support?

Moz supports the following languages:

English

Q. What type of pricing plans does Moz offer?

Moz has the following pricing plans:

Free, Subscription

Q. Does Moz support mobile devices?

We do not have any information about what devices Moz supports

Q. What other apps does Moz integrate with?

Moz integrates with the following applications:

Bitium, Brightedge, Cyfe, Grow, Klipfolio, LinkTrust, MoData, ReportGarden, Slemma, TapClicks

Q. What level of support does Moz offer?

Moz offers the following support options:

FAQs, Forum, Knowledge Base, Online Support