Moz

SEO & Social Monitoring Made Simple

4,4 /5 (278 reviews) Write a Review!

Moz Overview

What is Moz?

Weekly crawls of your website
Our web app crawls your site each week, notifying you about issues that might impact your performance. We even monitor rankings for all the keywords you care about on the search engines your audience uses. Less busy work, more time spent optimizing (and tanning).

On-Page Optimization
Our web app makes a variety of on-page, actionable recommendations for your website. It helps you not only understand where things may have gone awry but gives you clear instructions on what to fix to see immediate results.

Competitive Analysis
Keep an eye on your competitors without breaking into their office. Utilizing Open Site Explorer, our popular crawl of the web, the Moz PRO web app monitors your competitors' rankings and link metrics so you can gain an edge on the search results page.

Continual Improvement
We keep track of key metrics so you can continually gauge your success. Even better, we're committed to improving our web app with new features and functionality every month.

Keyword Difficulty Tool
We provide you with a detailed analysis of the top ranking pages of your site—perfect for guiding your content strategy and prioritizing your keyword optimization.

Moz Overview

Pricing

Starting from
US$99,00/month

Pricing options

Free Trial
Free
Subscription
Value for money

Standard: $99/month (billed monthly) or $79/month (billed annually).
Medium: $179/month (billed monthly) or $143/month (billed annually).
Large: $249/month (billed monthly) or $199/month (billed annually).
Premium: $999/month (billed monthly) or $799/month (billed annually).
Contact Moz for details of Enterprise plans.


Moz Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, India, Germany
Supported Languages
English

Media

Keyword difficulty can be analyzed and scored
Users can analyze the difficulty of multiple keywords simultaneously and compare them
The site crawler identifies website issues
Users can track critical issues, warnings, redirects, content issues, and metadata issues
Redirect issues can be filtered by URL
Keyword rankings can be tracked over time
Users can view their and their competitors' search visibility
Search visibility can be tracked across a range of search engines
Tracked keyword rankings and movements can be tracked
Moz video Moz screenshot: Keyword difficulty can be analyzed and scored Moz screenshot: Users can analyze the difficulty of multiple keywords simultaneously and compare them Moz screenshot: The site crawler identifies website issues Moz screenshot: Users can track critical issues, warnings, redirects, content issues, and metadata issues Moz screenshot: Redirect issues can be filtered by URL Moz screenshot: Keyword rankings can be tracked over time Moz screenshot: Users can view their and their competitors' search visibility Moz screenshot: Search visibility can be tracked across a range of search engines Moz screenshot: Tracked keyword rankings and movements can be tracked

Moz Reviews

Moz Reviews

Overall rating
4,4
/
5
Excellent
153

Very good
97

Average
23

Poor
3

Terrible
2

Value for Money
4,1
Features
4,3
Ease of Use
4,2
Customer Support
4,5
90% recommended this app
Joshua T.

Moz Local is a MUST for any small business owner

I've had a great experience with Moz Local over the past 4 years. Nothing negative to say, their syndication and reporting and noting of duplicates is great and a must have for any small business owner.


Amy S.

A great high-level SEO platform for Marketing Executives

For over a year I have run side-by-side comparisons of both SEM and Moz. I have run reports on my clients' websites, used the platform for new-business purposes, and have used Moz extensively for keyword research. On all these fronts Moz excelled. I would happily recommend it to any CMO/Marketing Director-level person who's trying to build a strategy. But if you're a small agency trying to figure out which subscription to keep, it might be SEM Rush only for the ability to drill down deeper. I personally didn't enjoy using SEM Rush compared to Moz. Moz gave me information with a minimal of annoyance. Moz is built for the big picture. Between SEM Rush and Moz? Moz will make you feel like a genious.


Katlego T.

Moz Pro

It's not a bad solution at all. I tried it because of its popularity and I went back to the usual solution I use. Perhaps had I given it more time I would have found more value.


David h. D.

Search Engine Optimization (SEO) tool with basic features


Amy M.

Useful for Tracking Keyword Progression over Time

I can say it has definitely given me some real data points and structure to monitor keyword improvements on our website. Takes a lot of the guesswork out of SEO, or at least lets you see the results of your guesswork.


Joshua T.
Industry: Internet
Company size: 11-50 Employees

Moz Local is a MUST for any small business owner

Used Daily for 2+ years
Reviewed on 2019/05/04
Review Source: Capterra

I've had a great experience with Moz Local over the past 4 years. Nothing negative to say, their syndication and reporting and noting of duplicates is great and a must have for any small business owner.

Pros

This is insanely easy to setup and use and the reporting and information it provides a small business owner is great. I work with clients that range from 200+ locations down to 1 location and this software is perfect for small business owners. The reporting is quick and easy and clients love being able to login and see most everything in 2-3 clicks.

Cons

I wish they could automate some of their process for bigger clients, but the reason they are so cost friendly is because you have to do "some" manual work to clean up duplicates.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Amy S.
Industry: Marketing & Advertising
Company size: 2-10 Employees

A great high-level SEO platform for Marketing Executives

Used Monthly for 1+ year
Reviewed on 2019/07/30
Review Source: Capterra

For over a year I have run side-by-side comparisons of both SEM and Moz. I have run reports on my clients' websites, used the platform for new-business purposes, and have used Moz extensively for keyword research. On all these fronts Moz excelled. I would happily recommend it to any CMO/Marketing Director-level person who's trying to build a strategy. But if you're a small agency trying to figure out which subscription to keep, it might be SEM Rush only for the ability to drill down deeper. I personally didn't enjoy using SEM Rush compared to Moz. Moz gave me information with a minimal of annoyance. Moz is built for the big picture. Between SEM Rush and Moz? Moz will make you feel like a genious.

Pros

Moz has a really lovely and user-friendly interface that makes it easy for me to pull great-looking reports for clients and for myself. Moz natively generates just the right amount of detail -- not too much or too little -- to make it a great selling tool for Account Directors or in-house Marketing Directors. And it's intuitive enough that you can step away from it for a month or two and go back in and find everything you need in just a few minutes. That said, this platform also offers up lots of detail. I've definitely done some deep-dive keyword research using Moz alongside SEM Rush and been very pleased with what Mox came back with.

Cons

The complaint I would make against Moz is the same one I would make against SEM Rush: These are tools that seem to be made for IT/web developers more than marketing directors. It's hard to get a CMO-level report out of either of them. That said, I would definitely say Moz is more "client-friendly." Honestly, SEM Rush and Moz excel at different things, and they're both expensive. If push comes to shove, you may choose SEM Rush for its breadth of data, but then berate yourself for losing the user-friendliness of Moz.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 10.0/10

Katlego T.
Industry: Accounting
Company size: 11-50 Employees

Moz Pro

Used Weekly for 1-5 months
Reviewed on 2020/10/21
Review Source: Capterra

It's not a bad solution at all. I tried it because of its popularity and I went back to the usual solution I use. Perhaps had I given it more time I would have found more value.

Pros

I was using SEMRush and Moz Pro simultaneously and I believe the user dashboard is a little intimidating but overall it is a great product.

Cons

The dashboard can be a bit complex for a first time user. It's not as intuitive as other competing solutions.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 5.0/10

David h. D.
Industry: Information Technology & Services
Company size: 10 000+ Employees

Search Engine Optimization (SEO) tool with basic features

Used Daily for 2+ years
Reviewed on 2018/05/28
Review Source: GetApp

Pros

I've tried various SEO-related tools, as part of my work as a content marketing practitioner. Moz can be integrated into the browser as an extension, which makes it easy to use on-demand. I particularly use it to expose 'no-follow' links on Web pages. This is very helpful when considering the application of backlinks via publishing on sites that enable content syndication. The 'free' MozBar will meet the basic needs of most novice or experienced digital marketers, but the 'paid' version offers many more features.

Cons

The tool sometime needs to use browser features that may be turned-off by default - such as 3rd party cookies in the Chrome browser. The user interface is okay for many users, but will require some investment in time.

Rating breakdown

Ease of Use

Likelihood to recommend: 6.0/10

Amy M.
Industry: Computer Software
Company size: 11-50 Employees

Useful for Tracking Keyword Progression over Time

Used Weekly for 1+ year
Reviewed on 2020/08/12
Review Source: Capterra

I can say it has definitely given me some real data points and structure to monitor keyword improvements on our website. Takes a lot of the guesswork out of SEO, or at least lets you see the results of your guesswork.

Pros

The keyword position monitoring feature is what I like most about Moz. You can select different keywords and then see how they change over time, and how changes you make to your site affect your keyword position. They keyword explorer tool is also good for makes sure you don't get stuck focusing on the same old keywords and neglecting new/different/shifting terms & terminology.

Cons

If you aren't a fully time professional SEO expert, Moz might be a big too much at first. It was a bit daunting and time consuming to get setup, but I think it also depends on how complex your website is and how diverse your product offerings are. I would say that it took me a good 2 or even 3 months to feel totally comfortable using Moz - but I did start getting value on a high level within the first week.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 8.0/10

User recommendation
8,1/10
Based on 278 user ratings
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Moz Pricing

Moz Pricing

Starting from
US$99,00/month
Free Trial
Free
Subscription
Value for money

Standard: $99/month (billed monthly) or $79/month (billed annually).
Medium: $179/month (billed monthly) or $143/month (billed annually).
Large: $249/month (billed monthly) or $199/month (billed annually).
Premium: $999/month (billed monthly) or $799/month (billed annually).
Contact Moz for details of Enterprise plans.

Standard: $99/month (billed monthly) or $79/month (billed annually).
Medium: $179/month (billed monthly) or $143/month (billed annually).
Large: $249/month (billed monthly) or $199/month (billed annually).
Premium: $999/month (billed monthly) or $799/month (billed annually).
Contact Moz for details of Enterprise plans.

Value for Money
4,1/5
Based on 278 user ratings
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Moz Features

Moz Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4,3/5
Based on 278 user ratings
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Categories

Additional information for Moz

Additional information for Moz

Key features of Moz

  • Advanced Online Marketing Guides
  • Beta access to new tools
  • Competitive Analysis
  • Comprehensive Q&A Database
  • Continual Improvement
  • Keyword Difficulty
  • Keyword prioritizing
  • Moz Toolbar
  • On-Page Recommendations
  • Open Site Explorer
  • PRO Q&A Forum
  • PRO Training Webinars
  • Weekly Crawls & Rank Tracking

Benefits

Moz provides you with dozens of tools & valuable SEO resources. Get access to the largest SEO community on the web

Moz FAQs

Moz FAQs

Below are some frequently asked questions for Moz.

Q. What type of pricing plans does Moz offer?

Moz offers the following pricing plans:

Starting from: US$99,00/month

Pricing model: Free, Subscription

Free Trial: Available

Standard: $99/month (billed monthly) or $79/month (billed annually). Medium: $179/month (billed monthly) or $143/month (billed annually). Large: $249/month (billed monthly) or $199/month (billed annually). Premium: $999/month (billed monthly) or $799/month (billed annually). Contact Moz for details of Enterprise plans.

Q. What are the main features of Moz?

Moz offers the following features:

  • Advanced Online Marketing Guides
  • Beta access to new tools
  • Competitive Analysis
  • Comprehensive Q&A Database
  • Continual Improvement
  • Keyword Difficulty
  • Keyword prioritizing
  • Moz Toolbar
  • On-Page Recommendations
  • Open Site Explorer
  • PRO Q&A Forum
  • PRO Training Webinars
  • Weekly Crawls & Rank Tracking

Q. Who are the typical users of Moz?

Moz has the following typical customers:

Small Business, Large Enterprises, Freelancers, Mid Size Business

Q. What languages does Moz support?

Moz supports the following languages:

English

Q. What type of pricing plans does Moz offer?

Moz has the following pricing plans:

Free, Subscription

Q. Does Moz support mobile devices?

We do not have any information about what devices Moz supports

Q. What other apps does Moz integrate with?

Moz integrates with the following applications:

Bitium, Brightedge, Cyfe, Grow, Klipfolio, LinkTrust, MoData, ReportGarden, Slemma, TapClicks

Q. What level of support does Moz offer?

Moz offers the following support options:

FAQs, Forum, Knowledge Base, Online Support