Kissmetrics

Pros

I think it's fair to say that Kissmetrics alongside Mixpanel are the 2 best tracking and leads analysis tools right now and for us, Kissmetrics won the competition for having a more accurate tracking tools and better pricing for a B2C company.
Generally these apps are made for B2B companies and therefore their pricing won't make sense for B2C since the total number of events they track easily impacts the price.

Cons

It takes a long time to implement it correctly especially if you have a complicated website with too many different events and properties.
They do help you to implement it but after it's done, you pretty much need to take care of new events tracking yourself. (Though, their support team still help you if you ask them questions)
There are certain limitations to it too:
- AdWords' dynamic tracking can't be reach by Kissmetrics. So if someone clicks on your AdWords ad, Kissmetrics only tells you it's Google. It can't tell you which ad group or ad it is coming from. Unless of course you deactivate the dynamic tracking and manually put the old UTM trackings for each ad in place.
- If you are doing Facebook Lead Ads, you should know since the lead conversion is happening outside of your main website, you can't store that information with the cookie attached to it to Kissmetrics or any other event tracking software.
- Kissmetrics says they have a good Salesforce integrations but it's not as smooth as you think it is. First of all, it's like an iframe within your SF and second of all, you can't do reporting within Salesforce regarding the Kissmetrics data. Their team says Kissmetrics should be the only place for your BI team to do reporting from.

All these aside, I still believe Kissmetrics is the best event tracking app out there with amazing pricing.

Pros

Wіth thе Kіssmеtrіс’s hеlр, wе саn sоlvе рrоblеms соnnесtеd wіth соnvеrsіоn аnd рrоvіdіng sеrvісе fоr оur сustоmеrs. Aftеr thе lеаrnіng сurvе, thе ассеss tо thе nееdеd dаtа іs vеrу sіmрlе аnd соmрlеtеlу еffоrtlеss. Thіs аllоws рrоvіdіng аnаlуsіs оf thе wоrkflоw, fоr іnstаnсе, bеttеr аnd fаstеr. Whаt іs mоrе, Kіssmеtrісs іs hеlрful іn A/B tеstіng аs wеll. Wе аrе рlеаsеd thаt thіngs саmе rоund аs thеу dіd, аnd wе раіd аttеntіоn tо Kіssmеtrісs. Wіth thе hеlр оf thіs sоlutіоn, wе mаnаgеd tо еxрlоrе thе раth whісh оur usеrs gо thrоugh bеfоrе buуіng аnd tо fіnd wеаk роіnts іn thе funnеl. Wе іdеntіfіеd thе рrоblеmаtіс mоmеnts whісh rеsultеd іn lоsіng thе lаrgеst реrсеntаgе оf usеrs, аnd wе орtіmіzеd іt. And rеаllу sооn, wе іnсrеаsеd оur соnvеrsіоn bу fіftееn реrсеnt.

Cons

Wе fееl lіkе іt wоuld bе mоrе usеful іf thе usеr іntеrfасе wаs mоrе іntuіtіvе іn usе. Hоwеvеr, еvеrуthіng саn bе lеаrnеd, аnd аftеr lеаrnіng, thе unfrіеndlу іntеrfасе іsn’t suсh а bіg рrоblеm, but stіll. Wе bеlіеvе thаt thіs рrоblеm саn bе еаsіlу рrеvеntеd. But thеrе іs оnе lіttlе dеtаіl. On thе оnе hаnd, thе sеrvісе іs соnstаntlу bеіng іmрrоvеd, аnd іt іs аwеsоmе, wіthоut а dоubt. On thе оthеr hаnd, thеу аlsо сhаngе thеіr usеr іntеrfасе, nоt сrіtісаllу, but іt tаkеs tіmе tо fіnd thе nесеssаrу fеаturеs оnсе аgаіn.

Pros

- Easy to use UI
- Different report types to track conversion, behaviors, populations
- Easy access to information
- Metrics dashboard (you can add s many as you need, and it appears in the first page)
- Scheduled report are great help

Cons

- Cohort reports could be enhanced
- You can't sort out info by week number (you have to manually set the dates if you need a weekly report, quick fix with a formula once you export the info)

Pros

Kissmetrics does a good job helping you get the data you need to understand your customers and their behaviors on your site

Cons

Customized data means customized marketing campaigns that increase your conversions and reduce your churn

Pros

- Very powerful visulaizations options
- The product is very simple to use and a wide range of metrics that can be analyzed

Cons

- Integration with other tools is not very use
- The UI is not very intuitive