About Kissmetrics

Kissmetrics was founded on the principle that data isn’t just a set of numbers you plop into a graph and present to your boss. Each number represents a user, a customer, or a significant behavior that contributes to your north star metric and overall growth of your business.

With Kissmetrics, you’ll be able to answer questions like:

What percentage of our user base is a power user or big spender?
Through which channels do they most frequently arrive?
What are the features or products most popular with these important cohorts?
Which engagement triggers are most likely to turn first time users or customers into power users or big spenders?
Where are people dropping out of our funnels?
Where are users or customers experiencing roadblocks?
How has the lifetime value of my users changed over time?

Every business is different so we partner with you to ensure you’re collecting the right engagement, retention, and revenue metrics that matter to your business. Then we present the information in a way that’s usable and actionable.

Key benefits of Kissmetrics

  • Gain valuable insight into revenue data with Kissmetrics' revenue reports. It'll show all the channels that are bringing money, lined up next to each other for comparison.

  • Learn what works well with users and what doesn't, with A/B testing.

  • Identify drains on growth with Kissmetrics Funnel Reporting. Segment traffic to see who converts best and then grow that ideal audience. Contact individual segments with a tailored message by exporting lists.

  • Set up reports to know how audiences interact online, from anonymity to churn.

  • Track feature use & retention with Kissmetrics Cohort Reporting. See how groups behave over time as markets, competitors & customer needs change.

  • Devices

    Business size

    S M L

    Markets

    Australia, Canada, China, Germany, United Kingdom and 3 others, India, Japan, United States

    Supported Languages

    English

    Images

    See revenue overview with Kissmetrics
    Generate Kissmetrics reports
    Supports marketing features funnel
    Supports visitor data reporting
    See how campaigns impact customer engagement
    Generate and edit funnel reports
    View 7 more
    Kissmetrics video
    Kissmetrics screenshot: See revenue overview with Kissmetrics Kissmetrics screenshot: Generate Kissmetrics reports Kissmetrics screenshot: Supports marketing features funnel Kissmetrics screenshot: Supports visitor data reporting Kissmetrics screenshot: See how campaigns impact customer engagement Kissmetrics screenshot: Generate and edit funnel reports

    Features

    Total features of Kissmetrics: 45

    • A/B Testing
    • Action Management
    • Activity Tracking
    • Analytics/ROI Tracking
    • Behavior Tracking
    • Campaign Management
    • Campaign Segmentation
    • Campaign Tracking
    • Channel Attribution
    • Collaboration Tools
    • Conversion Tracking
    • Customer Journey Mapping
    • Customer Profiles
    • Customer Segmentation
    • Dashboard
    • Data Connectors
    • Data Discovery
    • Data Import/Export
    • Data Visualization
    • Design Management
    • Goal Setting / Tracking
    • Keyword Tracking
    • Multiple Site Management
    • Pageview Tracking
    • Performance Metrics
    • Predictive Analytics
    • Query Builder
    • Real Time Monitoring
    • Referral Tracking
    • Reporting & Statistics
    • Reporting/Analytics
    • Search/Filter
    • Self Service Data Preparation
    • Self-service Analytics
    • Site Search Tracking
    • Social Media Integration
    • Social Media Monitoring
    • Storytelling
    • Surveys & Feedback
    • Template Management
    • Third Party Integrations
    • Time on Site Tracking
    • User Interaction Tracking
    • Website Analytics
    • eCommerce Management

    Alternatives

    ClicData

    4,6
    #1 Alternative to Kissmetrics
    ClicData offers a business intelligence dashboard with intuitive, dynamic reports & an extensive array of visualization...

    Oribi

    4,6
    #2 Alternative to Kissmetrics
    Easily understand your website results. Get the actionable info you need. Try Oribi for Free.

    Reeport

    4,9
    #3 Alternative to Kissmetrics
    Reeport is a French cloud-based data analytics platform designed to help teams automatically centralize, reconcile, and...

    Marketing 360

    4,7
    #4 Alternative to Kissmetrics
    Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the...

    Reviews

    Overall rating

    4,3 /5
    (15)
    Value for Money
    3,9/5
    Features
    4,2/5
    Ease of Use
    3,3/5
    Customer Support
    4,2/5

    Already have Kissmetrics?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 15
    Shawn H.
    Overall rating
    • Industry: Computer Software
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Kissmetrics makes sure I can hit the curve balls out of the park

    Reviewed on 2019/10/24

    I am a daily Kissmetrics user, I start off my day checking my morning email to look for anything...

    I am a daily Kissmetrics user, I start off my day checking my morning email to look for anything odd that might show up in the top 5 metrics that indicate product performance issues.
    Then I use the population feature to check out the most important cohorts of my users.
    I generally get around a dozen questions per day asking about feature use, or adoption rate, and I use Kissmetrics to pull those answers.

    Pros

    Quick access to the reports that I need most
    Customizable user Populations
    Super fast time over time and Cohort comparisons

    Cons

    I wish that there were more dashboard options, a way to set up automatic reports that would build and refresh in the app with a way to always have certain filters applied.
    There is a dashboard, and it is very useful, but all Kissmetrics users share the same dashboard, and the dashboard does not allow overall filters (like excluding certain populations from all dashboard data)

    Verified Reviewer
    Overall rating
    • Industry: Computer Software
    • Company size: 501-1 000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Great Tool for Tracking users Behaviour towards web based product

    Reviewed on 2020/09/26

    Experience was really good with this product we have made some very good decisions by seeing the...

    Experience was really good with this product we have made some very good decisions by seeing the user behaviour over our products.

    Pros

    1. Great tool for collecting the user interaction data towards web based products by defining user events.
    2. You can easily track what are the features user liking and buying the product and from where they are abondaning it.
    3. It really helps in making decisions towards the products and by performing AB tests over web based products.
    4. You can easily acces the analytics data from anywhere by just logging in their site and defining your user funnel.
    5. It is also easy to implement over source code of the product just need to include one javascript code and you can fire your events on every user actions.

    Cons

    The interface design of the admin tool is not good.

    Verified Reviewer
    Overall rating
    • Industry: Financial Services
    • Company size: 2-10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 2.0 /10

    When used correctly can give great insights, though it is hard to get there

    Reviewed on 2016/07/04

    I started using Kissmetrics, cause I had data that I was looking for that wasn't available through...

    I started using Kissmetrics, cause I had data that I was looking for that wasn't available through Google Analytics. The initial implementation was ok, but than I realized that the data was not correct since the integration with other tools I used, such as Unbounce didn't work smoothly.
    I didn't have enough guidance to learn that, but only realized things in advance. Their support was ok, but it took them too much time to coordinate a talk with them to solve all issues, and there were always other issues I had to discover after the previous ones were solved.

    Pros

    Interesting insights

    Cons

    - difficult to install and require a lot of work
    - integration with other tools isn't complete

    Verified Reviewer
    Overall rating
    • Industry: Medical Devices
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Amazingly helpful, but really hard to implement and maintain

    Reviewed on 2017/08/15

    Pros

    I think it's fair to say that Kissmetrics alongside Mixpanel are the 2 best tracking and leads analysis tools right now and for us, Kissmetrics won the competition for having a more accurate tracking tools and better pricing for a B2C company.
    Generally these apps are made for B2B companies and therefore their pricing won't make sense for B2C since the total number of events they track easily impacts the price.

    Cons

    It takes a long time to implement it correctly especially if you have a complicated website with too many different events and properties.
    They do help you to implement it but after it's done, you pretty much need to take care of new events tracking yourself. (Though, their support team still help you if you ask them questions)
    There are certain limitations to it too:
    - AdWords' dynamic tracking can't be reach by Kissmetrics. So if someone clicks on your AdWords ad, Kissmetrics only tells you it's Google. It can't tell you which ad group or ad it is coming from. Unless of course you deactivate the dynamic tracking and manually put the old UTM trackings for each ad in place.
    - If you are doing Facebook Lead Ads, you should know since the lead conversion is happening outside of your main website, you can't store that information with the cookie attached to it to Kissmetrics or any other event tracking software.
    - Kissmetrics says they have a good Salesforce integrations but it's not as smooth as you think it is. First of all, it's like an iframe within your SF and second of all, you can't do reporting within Salesforce regarding the Kissmetrics data. Their team says Kissmetrics should be the only place for your BI team to do reporting from.

    All these aside, I still believe Kissmetrics is the best event tracking app out there with amazing pricing.

    Verified Reviewer
    Overall rating
    • Industry: Accounting
    • Company size: 501-1 000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    This Software is a Game Changer

    Reviewed on 2019/10/01

    For marketing, it has been eye opening. We're able to track all marketing efforts online and...

    For marketing, it has been eye opening. We're able to track all marketing efforts online and strategize accordingly. We've been amazed at what actually performed and what didn't. Eye opening data!

    Pros

    The amount of data it appends and tracks is amazing. We're able to see which prospects are visiting which pages, and the conversion process. This has helped cultivate our marketing messages per audience, as well as track over the course of three years. Historical data has been valuable to compare if our interpretation of the data is accurate. Needless to say, we have been very pleased!

    Cons

    Some of the data isn't easy to summarize but that is really the lease of our concerns.

    Showing 5 reviews of 15 Read all reviews

    Kissmetrics FAQs

    Below are some frequently asked questions for Kissmetrics.

    Kissmetrics offers the following pricing plans:

    • Starting from:
    • Pricing model: Subscription
    • Free Trial: Not Available

    Silver: $299/month for up to 10,000 unique visitors per month, with email and in-app chat support Gold: $499/month for up to 25,000 unique visitors with email, in-app chat, and phone support. Enterprise: Contact Kissmetrics for pricing for over 25,000 unique visitors per month.

    We do not have any information about Kissmetrics features

    Kissmetrics has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    Kissmetrics supports the following languages:

    English

    Kissmetrics supports the following devices:

    Kissmetrics integrates with the following applications:

    AB Tasty, CallRail, Chargify, Help Scout, HubSpot CRM, LiveChat, Magento Commerce, Mailchimp, Marketo Engage, Optimizely, Qualaroo, Recurly, Ringostat, Segment, Shopify, Slack, WooCommerce, WordPress, Wufoo, Zapier

    Kissmetrics offers the following support options:

    Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

    Related categories

    See all software categories found for Kissmetrics.