Mixpanel

I always liked the simplicity of Mixpanel and the level of support & document available to make the entire integration fast & smooth. The feature of Funnels is very good and it definitely gives the ability to understand a lot of data points.

Customer segmentation and the ability to slice & dice the cohorts data is something that can be improved for sure.

1. It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc.
2. You can easily create your own events for evey page or action and track user experience on mixpanel that where are they mostly using and viewing on their site which helps in decision making to upgrade their products.
3. You can easily access the mixpanel data form anywhere just login to mixpanel site and you can see the realtime data.
4. It is also easy to implement on the source code of products . We just need to include one script and we are able to add events where ever we like to define.

Sometimes we face issue in profiling of the users.

My favourite feature about Mixpanel is the ability t create and utilize funnels. By creating a vast array of funnels, it makes it possible to track how a customer interacts with the website and what steps they take to get to the end results. This is super helpful for pinpointing things like user drop-off. Where and why did they abandon their shopping session? How can we get more customers to complete their purchase thus increase demand? With Mixpanel you don't have to do any guesswork, just setup your specific funnels and the data is right there!

It might just be me, but I find the event tracking dashboard can be a little convoluted at times.

Seemless event and funnel segmentation analysis with a lot of crunching functionalities. Readily downloadable in CSV o PNG format. Integrating tracking code is hassle-free as well, given the exhaustive documentation & video tutorials available.

Overall a pleasant experience!

No auto-save feature in the Dashboard. You need to click on save every single time you add a report to a dashboard. Pop-up is damn annoying. It also has some sync issues where some of the events don't show up and need a hard refresh before it starts showing up again.

No option to create a team/squad to collaborate on a specific dashboard. Doesn't have an extensive integrations bucket.