About Mixpanel
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.
Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.
Pricing starting from:
US$17,00/month
- Free Trial
- Free Version
- Subscription
Compare with Popular Alternatives
Key benefits of Mixpanel
Devices
Business size
Markets
Supported Languages
Pricing starting from:
US$17,00/month
- Free Trial
- Free Version
- Subscription
Compare with Popular Alternatives
Images
Features
Total features of Mixpanel: 55
- A/B Testing
- Audience Targeting
- Campaign Management
- Campaign Segmentation
- Cohort Analysis
- Collaboration Tools
- Communication Management
- Contextual Targeting
- Conversion Tracking
- Customer Database
- Customer Profiles
- Dashboard
- Data Discovery
- Data Import/Export
- Data Visualization
- Device Targeting
- Drag & Drop
- Engagement Analytics
- Event Tracking
- Event Triggered Actions
- Feedback Management
- Funnel Analysis
- Geotargeting
- Goal Setting / Tracking
- In-App Events Tracking
- ML Algorithm Library
- Milestone Tracking
- Mobile Alerts
- Model Training
- Multiple Site Management
- Multivariate Testing
- Notification Scheduling
- Pageview Tracking
- Performance Metrics
- Predictive Analytics
- Predictive Modeling
- Prioritization
- Push Notifications
- Referral Tracking
- Reporting/Analytics
- Resource Management
- Retention Tracking
- Revenue Tracking
- Split Testing
- Statistical Analysis
- Statistical Modeling
- Test Scheduling
- User Interaction Tracking
- Video Support
- Visitor Management
- Visual Analytics
- Visual Editor
- Visual Notifications
- Visualization
- Website Analytics
Alternatives
Agile CRM
WebEngage
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Reviews
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- Industry: Computer Software
- Company size: 2-10 Employees
- Used Daily for 1-5 months
-
Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 8.0 /10
Tracking user behavior is a must but we're still figuring out Mixpanel
Reviewed on 2019/07/25
We build a SaaS product and need some way of tracking and analyzing user behavior. Everyone talks...
We build a SaaS product and need some way of tracking and analyzing user behavior. Everyone talks about and recommends mixpanel, so we're trying to figure it out.
Pros
The new UI is really nice (visually), I love how graphs look like
Mobile app is super snappy
Integration is easy
Automatic insights are actually useful
Cons
Building useful graphs can be challenging and sometimes counter-intuitive. Of course, I could watch all their education videos, but I simply don't have enough time. I think there's a lot that can be done in the "getting started quickly" category.
Also, I somehow can not pin a flow-diagram to the dashboard or even save it
- Industry: Computer Software
- Company size: 501-1 000 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great Analytics tool for Decision Making
Reviewed on 2020/09/26
It was a great product we use it on daily bases to track the user activity on our site and based on...
It was a great product we use it on daily bases to track the user activity on our site and based on the research we plan our future goals.
Pros
1. It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc.
2. You can easily create your own events for evey page or action and track user experience on mixpanel that where are they mostly using and viewing on their site which helps in decision making to upgrade their products.
3. You can easily access the mixpanel data form anywhere just login to mixpanel site and you can see the realtime data.
4. It is also easy to implement on the source code of products . We just need to include one script and we are able to add events where ever we like to define.
Cons
Sometimes we face issue in profiling of the users.
- Industry: Information Technology & Services
- Company size: 5 001-10 000 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
An Exceptional Analytic Tool
Reviewed on 2021/02/12
We have been tracking user events and Mixpanel has proved a great ally for that. It's easy to use...
We have been tracking user events and Mixpanel has proved a great ally for that. It's easy to use features had made it stand out than other products in the market. I have been using this more for than six months now and not for once I faced any difficulties. It wasn't any arduous for me and I would suggest people who are looking for a great analytic tool to try this one.
Pros
Intelligible software it is, with user friendly interface. A new user doesn't have to be perturbed much to understand the functionality of this product. All the features are quite comprehensible.
Cons
There is nothing in this product to dislike. The price might bother a few people but in the comparison to the other analytic software out there the price of this product is very much acceptable, making this product affordable than others.
- Industry: Higher Education
- Company size: 501-1 000 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
One of the best web analytics tools
Reviewed on 2018/04/04
- Web analytics
- Mobile Analytics
- Marketing Attribution
- Web analytics
- Mobile Analytics
- Marketing Attribution
Pros
The best part about this app is that I able to track a mobile and web user of my application under the same umbrella.
Cons
The user interface is not the best for non-analytics or non-technical users but it is better over time with the new updates.
- Industry: E-Learning
- Company size: 11-50 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 5.0 /10
Hard to use at the beginning but it's a great tool after all
Reviewed on 2021/02/06
it remains a good and affordable tool after all i wish if they can approve their features more
it remains a good and affordable tool after all i wish if they can approve their features more
Pros
Segment integration, Open API, good campaign tracking , funnel reporting and great user reporting aswell
Cons
rectoactive aliasing's missing, also it's not that much easy to use and navigate not user freindly
Mixpanel FAQs
Below are some frequently asked questions for Mixpanel.Q. What type of pricing plans does Mixpanel offer?
Mixpanel offers the following pricing plans:
- Starting from: US$17,00/month
- Pricing model: Free, Subscription
- Free Trial: Available
For full pricing details, visit https://mixpanel.com/pricing/ FREE: 100K monthly tracked users and the essential features to find product-market fit GROWTH: Starting at $17/month with the ability to pick your monthly tracked users and buy online ENTERPRISE: Custom plans and pricing to empower teams in large organizations
Q. What are the main features of Mixpanel?
We do not have any information about Mixpanel features
Q. Who are the typical users of Mixpanel?
Mixpanel has the following typical customers:
Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+
Q. What languages does Mixpanel support?
Mixpanel supports the following languages:
Arabic, Chinese, Dutch, English, French, German, Hebrew, Spanish
Q. Does Mixpanel support mobile devices?
Mixpanel supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does Mixpanel integrate with?
Mixpanel integrates with the following applications:
AB Tasty, Adjust, Alooma, Appcues, AppsFlyer, Apptimize, Branch Metrics, Chameleon, Chartio, ChurnZero, Fivetran, FullStory, Gainsight CS, Google Cloud Platform, Help Scout, Intercom, Iterable, Kameleoon, Kochava, LeadsBridge, Marketo Engage, Microsoft Azure, MoEngage, OneSignal, Optimizely, PieSync, Radar, Segment, SharpSpring, Slack, Tealium Universal Data Hub, Tray.io, Usermind, VWO Fullstack, Workato, Zapier, Zendesk, Zoho PageSense
Q. What level of support does Mixpanel offer?
Mixpanel offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
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