At Mixpanel, our mission is to increase the rate of innovation by empowering everyone to get the answers they need to take meaningful action.
Mixpanel unlocks the ability for users to analyze and visualize trends in their user behavior and revenue data with ease. Through Mixpanel’s powerful, yet user-friendly analytics platform, companies are able to gather insights to learn why things are happening, experiment with new experiences and messages, and continually iterate for growth across any platform, ultimately helping them understand why users engage, retain, and convert.
With Mixpanel’s award-winning service, unmatched reliability and performance, and intelligent data science algorithms, over 26,000 companies–including 30% of The Fortune 100–trust Mixpanel to grow their business. Mixpanel is headquartered in San Francisco with offices in New York, Seattle, Austin, London, Barcelona, and Singapore.
Pros
Mixpanel can tell you a lot of things about your users. Especially the Signal feature is great – we've used it as a guideline instead of having a full time data scientist. You can also follow different cohorts of users and create funnels to see where these users fall of or not.
Cons
The dashboard function is not great. Besides that the system is pretty complex, so you really need to dive deep into the tutorials to understand how to use it.
Pros
Mixpanel will be ideal for you if you need a simple, yet powerful tool for your SaaS product. One of their features that I've found most useful (and I haven't really seen it in the competitors' apps) is Signal. Once you apply it to your events, it shows you which ones you should encourage your users to do, and predict behavioral trends within your product. A must-have for a modern product marketer!
Cons
I wish it would be easier to implement your own data to the user profiles and events there. You also can't collaborate within teams.
It's the simplest way to track app usage.
Pros
Sign-up was too easy and the free tier is very generous.
Installation was time consuming but this is mainly related to our codebase.
Segment integration is working like a charm.
The best app for setting up analytics for SaaS apps.
Cons
Emailing user experience should be reimagined and made much more intuitive to match the amazing user experience of the whole app.
Incredibly strong application for assessing data and customer behaviour - perfect for serving notifications and emails to customers and this is often overlooked to Mailchimp and other strictly-email marketing competitors
Pros
-Incredible ability to send messages and emails with relatively no limitation
-Very robust reporting on success and outcome of particular events coded into platform
-AI and alerts activate on irregular activity
-Very, very secure in keeping data safe
-Many variables available to store and to track
Cons
-Somewhat difficult for new users and for trainees to use
-Very difficult to maintain parity between users and their account on other software through any changes(ie. wrong email address gets fixed)
-Reports are a bit tricky to create
Pros
Mixpanel is the cleanest, most accurate analytics tool our team has used. We've tried Google Analytics, and other free services that have consistently shown us messed up data. Mixpanel is super easy to set up, it gives you the data you need in a digestable format and allows you to make quick decisions.
Cons
To be honest, I used to be quite upset with the pricing of this software but they have recently lowered the monthly costs and it is on-par with what I would expect to pay. Good job Mixpanel.
For full pricing details, visit https://mixpanel.com/pricing/
Starter: Free
Growth: $779+ per year
Enterprise: custom pricing
Below are some frequently asked questions for Mixpanel.
Mixpanel offers the following pricing plans:
Starting from: US$150,00/month
Pricing model: Free, Subscription
Free Trial: Available
For full pricing details, visit https://mixpanel.com/pricing/
Starter: Free
Growth: $779+ per year
Enterprise: custom pricing
Mixpanel offers the following features:
Mixpanel has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
Mixpanel supports the following languages:
Arabic, Chinese (Simplified), Dutch, English, French, German, Hebrew, Spanish
Mixpanel has the following pricing plans:
Free, Subscription
Mixpanel supports the following devices:
Android, iPhone
Mixpanel integrates with the following applications:
AppFusions, Bitium, ChurnSpotter, Cyfe, Driftrock Flow, Help Scout, LoginRadius, Optimizely, VWO, Zoho SalesIQ
Mixpanel offers the following support options:
Knowledge Base, Online Support, Phone Support
When working Mixpanel is fantastic. It can help companies see their acquisition, activation, retention, revenue and referral. But I think the product is primarily for more mature companies that have used queries and excel sheets in the beginning to make their initial KPI's. Don't use this from the get go as a startup. But use once you know exactly what you want to track, and get somebody on your team to be the super user of Mixpanel (data scientist) and do the same on the development team.