About Mixpanel

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.

Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.

Pricing starting from:

US$25,00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Mixpanel

Key benefits of Mixpanel

  • Powerful reports to answer any question – Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention.

  • Simple workflows to get answers fast – Build funnels, see top user flows, create cohorts, and more with just a few clicks.

  • Connect to your data stack – Bring in all of the right data and trigger targeted actions throughout your stack. Mixpanel offers more than 50 integrations and can connect directly to your data warehouse.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    Arabic, Chinese, Dutch, English, French, German, Hebrew, Spanish

    Pricing starting from:

    US$25,00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Mixpanel

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    Features

    Total features of Mixpanel: 54

    • AB Testing
    • Alerts/Notifications
    • Audience Targeting
    • Campaign Management
    • Campaign Segmentation
    • Cohort Analysis
    • Collaboration Tools
    • Communication Management
    • Contextual Targeting
    • Conversion Tracking
    • Customer Journey Mapping
    • Customer Segmentation
    • Dashboard
    • Data Discovery
    • Data Import/Export
    • Data Visualization
    • Device Targeting
    • Drag & Drop
    • Engagement Tracking
    • Event Tracking
    • Event Triggered Actions
    • Funnel Analysis
    • Geotargeting
    • Goal Setting / Tracking
    • In-App Events Tracking
    • Interactive Reports
    • ML Algorithm Library
    • Mobile Alerts
    • Model Training
    • Multiple Site Management
    • Multivariate Testing
    • Notification Scheduling
    • Pageview Tracking
    • Performance Metrics
    • Predictive Analytics
    • Predictive Modeling
    • Product Data Management
    • Push Notifications
    • Referral Tracking
    • Reporting/Analytics
    • Retention Tracking
    • Revenue Tracking
    • Split Testing
    • Statistical Analysis
    • Statistical Modeling
    • Test Scheduling
    • Usage Tracking/Analytics
    • User Interaction Tracking
    • Visitor Management
    • Visual Analytics
    • Visual Editor
    • Visual Notifications
    • Visualization
    • Website Analytics

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    MoEngage

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    WebEngage

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    Reviews

    Overall rating

    4,5 /5
    (96)
    Value for Money
    4,0/5
    Features
    4,3/5
    Ease of Use
    3,9/5
    Customer Support
    4,2/5

    Already have Mixpanel?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 96
    Sushant K.
    Overall rating
    • Industry: Education Management
    • Company size: 11-50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Simple & effective product analytics tool

    Reviewed on 2021/10/31

    Overall, I'm pretty happy with the product. Since we had just launched the product in the market,...

    Overall, I'm pretty happy with the product. Since we had just launched the product in the market, we were not expecting too much from the analytics perspective. We were just looking for basic cohorts, funnels and customer-wise events data across different channels. All these can be solved via Mixpanel and the price point is definitely attractive. We also applied via startup program which saved us 1 yr fees as well.

    Pros

    I always liked the simplicity of Mixpanel and the level of support & document available to make the entire integration fast & smooth. The feature of Funnels is very good and it definitely gives the ability to understand a lot of data points.

    Cons

    Customer segmentation and the ability to slice & dice the cohorts data is something that can be improved for sure.

    Alternatives Considered

    MoEngage, WebEngage, Segment and CleverTap
    Verified Reviewer
    Overall rating
    • Industry: Computer Software
    • Company size: 501-1 000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Great Analytics tool for Decision Making

    Reviewed on 2020/09/26

    It was a great product we use it on daily bases to track the user activity on our site and based on...

    It was a great product we use it on daily bases to track the user activity on our site and based on the research we plan our future goals.

    Pros

    1. It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc.
    2. You can easily create your own events for evey page or action and track user experience on mixpanel that where are they mostly using and viewing on their site which helps in decision making to upgrade their products.
    3. You can easily access the mixpanel data form anywhere just login to mixpanel site and you can see the realtime data.
    4. It is also easy to implement on the source code of products . We just need to include one script and we are able to add events where ever we like to define.

    Cons

    Sometimes we face issue in profiling of the users.

    Alternatives Considered

    Google Analytics 360

    Reasons for Choosing Mixpanel

    It does not give the flexibility to manage our events.

    Switched From

    Kissmetrics

    Reasons for Switching to Mixpanel

    1. Flexibility to customize our events. 2. Realtime data was fast.
    Hasin A.
    Overall rating
    • Industry: Higher Education
    • Company size: 501-1 000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    One of the best web analytics tools

    Reviewed on 2018/04/04

    - Web analytics
    - Mobile Analytics
    - Marketing Attribution

    - Web analytics
    - Mobile Analytics
    - Marketing Attribution

    Pros

    The best part about this app is that I able to track a mobile and web user of my application under the same umbrella.

    Cons

    The user interface is not the best for non-analytics or non-technical users but it is better over time with the new updates.

    Nolan H.
    Overall rating
    • Industry: Retail
    • Company size: 10 000+ Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Mixpanel Review

    Reviewed on 2021/10/22

    As an e-commerce retailer, it's imperative to have a solid engagement tracking software program....

    As an e-commerce retailer, it's imperative to have a solid engagement tracking software program. Mixpanel makes a solid product to help customize the different areas you want to focus on. For a retailer, seeing where our engagement stems from and how our customers are behaving onsite is vital to the success of our business. This tool offers so many customizable interfaces and is overall very intuitive to use and helps drive business in the right areas.

    Pros

    My favourite feature about Mixpanel is the ability t create and utilize funnels. By creating a vast array of funnels, it makes it possible to track how a customer interacts with the website and what steps they take to get to the end results. This is super helpful for pinpointing things like user drop-off. Where and why did they abandon their shopping session? How can we get more customers to complete their purchase thus increase demand? With Mixpanel you don't have to do any guesswork, just setup your specific funnels and the data is right there!

    Cons

    It might just be me, but I find the event tracking dashboard can be a little convoluted at times.

    Amit A.
    Overall rating
    • Industry: Computer Software
    • Company size: 11-50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Awesome tool for In-depth Product Analytics!

    Reviewed on 2021/08/03

    1. Understanding the Drop-off & Conversion across different funnels in the product.
    2. Measuring...

    1. Understanding the Drop-off & Conversion across different funnels in the product.
    2. Measuring the product usage analytics across different plans to know the customers better.
    3. To seek feature adoption by the users via usage analytics.
    4. Creating a cross-functional dashboard to consolidate and present the crucial metrics, keeping stakeholders informed hassle-free.

    Pros

    Seemless event and funnel segmentation analysis with a lot of crunching functionalities. Readily downloadable in CSV o PNG format. Integrating tracking code is hassle-free as well, given the exhaustive documentation & video tutorials available.

    Overall a pleasant experience!

    Cons

    No auto-save feature in the Dashboard. You need to click on save every single time you add a report to a dashboard. Pop-up is damn annoying. It also has some sync issues where some of the events don't show up and need a hard refresh before it starts showing up again.

    No option to create a team/squad to collaborate on a specific dashboard. Doesn't have an extensive integrations bucket.

    Alternatives Considered

    Amplitude

    Reasons for Switching to Mixpanel

    Effective costing, plus easy to use UI/UX with Java Query Language support!
    Showing 5 reviews of 96 Read all reviews

    Mixpanel FAQs

    Below are some frequently asked questions for Mixpanel.

    Mixpanel offers the following pricing plans:

    • Starting from: US$25,00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    FREE: 100K monthly tracked users and the essential features to find product-market fit GROWTH: Starting at $25/month with the ability to pick your monthly tracked users and buy online ENTERPRISE: Custom plans and pricing to empower teams in large organizations

    Mixpanel has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    Mixpanel supports the following languages:

    Arabic, Chinese, Dutch, English, French, German, Hebrew, Spanish

    Mixpanel supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Mixpanel integrates with the following applications:

    AB Tasty, Adjust, Alooma, Appcues, AppsFlyer, Apptimize, Branch Metrics, Chameleon, Chartio, ChurnZero, Fivetran, FullStory, Gainsight CS, Google Cloud Platform, Help Scout, Intercom, Iterable, Kameleoon, Kochava, LeadsBridge, Marketo Engage, Microsoft Azure, MoEngage, OneSignal, Operations Hub, Optimizely, Radar, Segment, SharpSpring, Slack, Tealium Customer Data Hub, Tray.io, Usermind, VWO Fullstack, Workato, Zapier, Zendesk, Zoho PageSense

    Mixpanel offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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