About Mixpanel

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.

Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.

Pricing starting from:

US$17,00/month

  • Free Trial
  • Free Version
  • Subscription

Key benefits of Mixpanel

  • Powerful reports to answer any question – Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention.

  • Simple workflows to get answers fast – Build funnels, see top user flows, create cohorts, and more with just a few clicks.

  • Connect to your data stack – Bring in all of the right data and trigger targeted actions throughout your stack. Mixpanel offers more than 50 integrations and can connect directly to your data warehouse.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany and 5 others, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    Arabic, Chinese, Dutch, English, French and 3 others, German, Hebrew, Spanish

    Pricing starting from:

    US$17,00/month

    • Free Trial
    • Free Version
    • Subscription

    Images

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    Features

    Total features of Mixpanel: 55

    • A/B Testing
    • Audience Targeting
    • Campaign Management
    • Campaign Segmentation
    • Cohort Analysis
    • Collaboration Tools
    • Communication Management
    • Contextual Targeting
    • Conversion Tracking
    • Customer Database
    • Customer Profiles
    • Dashboard
    • Data Discovery
    • Data Import/Export
    • Data Visualization
    • Device Targeting
    • Drag & Drop
    • Engagement Analytics
    • Event Tracking
    • Event Triggered Actions
    • Feedback Management
    • Funnel Analysis
    • Geotargeting
    • Goal Setting / Tracking
    • In-App Events Tracking
    • ML Algorithm Library
    • Milestone Tracking
    • Mobile Alerts
    • Model Training
    • Multiple Site Management
    • Multivariate Testing
    • Notification Scheduling
    • Pageview Tracking
    • Performance Metrics
    • Predictive Analytics
    • Predictive Modeling
    • Prioritization
    • Push Notifications
    • Referral Tracking
    • Reporting/Analytics
    • Resource Management
    • Retention Tracking
    • Revenue Tracking
    • Split Testing
    • Statistical Analysis
    • Statistical Modeling
    • Test Scheduling
    • User Interaction Tracking
    • Video Support
    • Visitor Management
    • Visual Analytics
    • Visual Editor
    • Visual Notifications
    • Visualization
    • Website Analytics

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    Reviews

    Overall rating

    4,4 /5
    (82)
    Value for Money
    3,9/5
    Features
    4,3/5
    Ease of Use
    3,9/5
    Customer Support
    4,3/5

    Already have Mixpanel?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 82
    Maxim L.
    Overall rating
    • Industry: Computer Software
    • Company size: 2-10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 8.0 /10

    Tracking user behavior is a must but we're still figuring out Mixpanel

    Reviewed on 2019/07/25

    We build a SaaS product and need some way of tracking and analyzing user behavior. Everyone talks...

    We build a SaaS product and need some way of tracking and analyzing user behavior. Everyone talks about and recommends mixpanel, so we're trying to figure it out.

    Pros

    The new UI is really nice (visually), I love how graphs look like
    Mobile app is super snappy
    Integration is easy
    Automatic insights are actually useful

    Cons

    Building useful graphs can be challenging and sometimes counter-intuitive. Of course, I could watch all their education videos, but I simply don't have enough time. I think there's a lot that can be done in the "getting started quickly" category.
    Also, I somehow can not pin a flow-diagram to the dashboard or even save it

    Verified Reviewer
    Overall rating
    • Industry: Computer Software
    • Company size: 501-1 000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Great Analytics tool for Decision Making

    Reviewed on 2020/09/26

    It was a great product we use it on daily bases to track the user activity on our site and based on...

    It was a great product we use it on daily bases to track the user activity on our site and based on the research we plan our future goals.

    Pros

    1. It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc.
    2. You can easily create your own events for evey page or action and track user experience on mixpanel that where are they mostly using and viewing on their site which helps in decision making to upgrade their products.
    3. You can easily access the mixpanel data form anywhere just login to mixpanel site and you can see the realtime data.
    4. It is also easy to implement on the source code of products . We just need to include one script and we are able to add events where ever we like to define.

    Cons

    Sometimes we face issue in profiling of the users.

    Shrishtee S.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 5 001-10 000 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    An Exceptional Analytic Tool

    Reviewed on 2021/02/12

    We have been tracking user events and Mixpanel has proved a great ally for that. It's easy to use...

    We have been tracking user events and Mixpanel has proved a great ally for that. It's easy to use features had made it stand out than other products in the market. I have been using this more for than six months now and not for once I faced any difficulties. It wasn't any arduous for me and I would suggest people who are looking for a great analytic tool to try this one.

    Pros

    Intelligible software it is, with user friendly interface. A new user doesn't have to be perturbed much to understand the functionality of this product. All the features are quite comprehensible.

    Cons

    There is nothing in this product to dislike. The price might bother a few people but in the comparison to the other analytic software out there the price of this product is very much acceptable, making this product affordable than others.

    Hasin A.
    Overall rating
    • Industry: Higher Education
    • Company size: 501-1 000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    One of the best web analytics tools

    Reviewed on 2018/04/04

    - Web analytics
    - Mobile Analytics
    - Marketing Attribution

    - Web analytics
    - Mobile Analytics
    - Marketing Attribution

    Pros

    The best part about this app is that I able to track a mobile and web user of my application under the same umbrella.

    Cons

    The user interface is not the best for non-analytics or non-technical users but it is better over time with the new updates.

    Ayoub K.
    Overall rating
    • Industry: E-Learning
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 5.0 /10

    Hard to use at the beginning but it's a great tool after all

    Reviewed on 2021/02/06

    it remains a good and affordable tool after all i wish if they can approve their features more

    it remains a good and affordable tool after all i wish if they can approve their features more

    Pros

    Segment integration, Open API, good campaign tracking , funnel reporting and great user reporting aswell

    Cons

    rectoactive aliasing's missing, also it's not that much easy to use and navigate not user freindly

    Showing 5 reviews of 82 Read all reviews

    Mixpanel FAQs

    Below are some frequently asked questions for Mixpanel.

    Mixpanel offers the following pricing plans:

    • Starting from: US$17,00/month
    • Pricing model: Free, Subscription
    • Free Trial: Available

    For full pricing details, visit https://mixpanel.com/pricing/ FREE: 100K monthly tracked users and the essential features to find product-market fit GROWTH: Starting at $17/month with the ability to pick your monthly tracked users and buy online ENTERPRISE: Custom plans and pricing to empower teams in large organizations

    We do not have any information about Mixpanel features

    Mixpanel has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    Mixpanel supports the following languages:

    Arabic, Chinese, Dutch, English, French, German, Hebrew, Spanish

    Mixpanel supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Mixpanel integrates with the following applications:

    AB Tasty, Adjust, Alooma, Appcues, AppsFlyer, Apptimize, Branch Metrics, Chameleon, Chartio, ChurnZero, Fivetran, FullStory, Gainsight CS, Google Cloud Platform, Help Scout, Intercom, Iterable, Kameleoon, Kochava, LeadsBridge, Marketo Engage, Microsoft Azure, MoEngage, OneSignal, Optimizely, PieSync, Radar, Segment, SharpSpring, Slack, Tealium Universal Data Hub, Tray.io, Usermind, VWO Fullstack, Workato, Zapier, Zendesk, Zoho PageSense

    Mixpanel offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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