CallRail

CallRail

Call Tracking & Analytics

4.7/5 (116 reviews)

CallRail Overview

Know what makes your phone ring - every click, every call, every channel.

CallRail is the leading provider of marketing software to businesses who want a single attribution platform to capture the journey from visitors to leads to customers. More than 100,000 companies and agencies use CallRail’s easy-to-use marketing attribution and conversation intelligence software to optimize lead generation and improve sales. From tracking calls to website form submissions, its all-in-one platform takes the hassle out of reporting with a single source of truth for marketing ROI.

CallRail tracks phone calls from online and offline marketing campaigns (such as print ads, radio ads, TV ads, referrals, SEO), analyzes which campaigns best convert into customers, and increases phone call conversion rates by recording calls for training to make sales reps more effective - all breaking the limitations of historical PPC tracking and redefining the way companies track, handle, and analyze phone calls. Contact us about our international plans offered in the United Kingdom, Australia, New Zealand and Brazil!

Instant Free Trial. No Credit Card Needed. Learn more at CallRail.com.

Pricing

Starting from
US$30,00/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Australia, Brazil, Canada, Europe, Germany, United Kingdom, United States

Supported Languages

English

CallRail Reviews

Overall rating
4.7/5
96% positive reviews
90
Excellent
21
Very good
3
Average
1
Poor
1
Terrible
Mike M.

Ultra-Powerful Call Tracking & Management

Used Daily for 1+ year
Reviewed on 2018/03/14
Review Source: SoftwareAdvice

We really value CallRail for all that it has enabled us to do with our company numbers. It allows us to gain valuable insights every day and the options seem to keep expanding, which is great. Check it out if you need a high-level call and number management system. It's perfect for companies looking to understand their data and grow.

Pros

CallRail is an immensely powerful platform from which to manage tracking numbers, get analytics about call volume and type, and so much more. It's actually hard to know where to begin in describing the positive elements because there are so many. We use the system to manage internal lines, as well as those for our clients, and we've greatly enjoyed our experience over the last couple of years. It's very easy to set up individual silos and see statistics on calls, texts, unique callers, and so forth, but the options go pretty far beyond those basics. There's a really nice reporting area that breaks the calls down into acquisition and behavior (each of which contain multiple additional segmentation options), for starters. CallRail also integrates with Facebook, Google Analytics / AdWords, Wordpress, and a bunch of others. There are tools to set up call forwarding based on time of day and other metrics, too. The overall feature set is immense and we've had a lot of success both internally and externally from using the system.

Cons

We haven't experienced many negatives. The system works as it should without issue, for the most part. Sometimes the number of features and available options can be slightly overwhelming, but the layout is fairly intuitive.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Spencer W.

We use this everyday, its a requirement for most clients.

Used Daily for 2+ years
Reviewed on 2017/06/08
Review Source: Capterra

Results....

Pros

As an agency that's built its client list around Search Advertising expertise, we long struggled with ways to coach our small to medium-sized clients on the importance of lead scoring. When we discovered CallRail, it was almost like someone had purposefully designed a tool to permanently end our struggles. With CallRail, all of the minutiae of call tracking and scoring is handled by an easy and intuitive system. The options are right there for scoring and playback is as simple a process as could have been created.

Seriously, the controls are large, pronounced, and impossible to misinterpret. That's good UX right there. Now, we have a system that allows our clients to exercise Quality Control and gives us the data we need to prove ROI to clients who have a hard time making the connection between lead generation and closing the deal. After all, as a Paid Search agency we can only deliver the leads, we can't close them. So, we recommend CallRail to every single client we have ' no matter what they sell.

Cons

Better support for agencies that manage accounts, better admin system for multiple users, having to use multiple browser can be frustrating.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Blake K.

Covers the gaps on attribution

Used Daily for 6-12 months
Reviewed on 2017/10/02
Review Source: Capterra

We've been able to automatically log our inbound call data and read between the lines on data like campaign sources to help justify sales and marketing spend. The marketing team sees benefit, the sales team catches more leads... CallRail is an all-around winning system.

Pros

Lots of integrations that all work really well (we frequently utilize WebHooks/Slack to instantly alert sales teams, and the HubSpot integration to get new calls logged into our CRM in real-time). Generating unique ad extension numbers and tracked number pools for landing pages used for paid advertising campaigns has been crucial to assessing performance through those channels, as well. We've also gotten pretty creative with developing call flows, which can be built out alongside your existing auto-attendant setup and utilize custom menus, scheduling (particularly useful for bi-coastal companies), round robin call distribution, and more.

As a sales and marketing outsourcing and consulting firm, we have an agency-like setup with access to multiple accounts, so we can easily serve and administer call tracking for our clients from a single login, and grant selective access to other users.

If you're trying to patch holes in lead attribution for your marketing team or just want to ensure you're never missing out on an opportunity coming from the phones, CallRail is your solution.

Cons

Support documentation can sometimes take a couple of readthroughs to understand, and navigating the menus can be a little confusing on occasion.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Parth B.

Perfect Call Tracking

Used Daily for 6-12 months
Reviewed on 2019/06/26
Review Source: Capterra

CallRail has allowed us to optimize and successfully track our inbound efforts and has made us back the subscription fee many times over. It’s easy to use, simple, effective, and pays for itself. It also has saved a vast amount of time analyzing where our efforts are leading, which are effective and which need improvement. The overall experience has been very positive.

Pros

CallRail is the best call tracker and recorder on the market today. We’ve used competitors in the past, but nothing came close to the simplicity and simple effectiveness of CallRail for not only delivering results but analyzing our campaigns to see exactly which was driving the best inbound calls for our advertising dollars.

The ability to create multiple numbers as well as customize each phone number for where you are placing on the web has been invaluable. This coupled with the ability to analyze each campaign by number and attribution at scale across many different time horizons has allowed us to scale what is working and tweak the campaigns that need improvement. This is something that would have taken much more time and analysis without CallRail.

Cons

A con I have experienced is not being able access certain developer perspectives in terms of adding more attribution and tracking code to different phone numbers. Most users won’t have to worry about this, but this would be a good and useful feature to have. Overall it is still the best software that we have used thus far.

Rating breakdown

Ease of Use

Likelihood to recommend

9.0/10
Verified Reviewer

Lightweight call recording and tracking for marketing/QA

Used Weekly for 1-5 months
Reviewed on 2019/02/07
Review Source: Capterra

We're pretty new to CallRail, so time will tell how useful it is and if we decide to keep it. The level of support we get may be an important factor.

Pros

CallRail was fairly to setup on our website. It was a simple code installation, punch in some parameters and we were off to the races recording phone calls. We don't record our normal phone calls, so this tool serves as a bit of QA for us as well as a way to track call volume and results from various mediums, like advertising channels (PPC, print, TV, website, etc...). When CallRail can identify the source, it will create a referral method, and you can go in and tag calls as well as assign dollar value to it for results (like a sale).

Cons

I gave up on getting hands-on assistance setting things up and just decided to stumble through it myself. While it turned out to be fairly easy, I wouldn't say it was necessarily readily intuitive. I couldn't even get someone to talk to me about sales, when I called it was just more of "We have a free trial, go use it for yourself and see what it does." I had to contact support to setup multi-site phone numbers after purchasing a plan, but the platform didn't tell me that, I had to go find a support article myself and then contact support and wait for them to activate it, though that didn't take long. I think their customer support could use some help, as right now I'm kind of deterred from going in depth with the platform because I have a feeling I will have to contact support often. Also, the pricing structure is a little unclear to me, and without someone to explain it to me it doesn't make a lot of sense. There's some pretty big leaps between the tiers, and I just don't know that I feel it's an awesome value.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10

CallRail Pricing

Starting from
US$30,00/month
Pricing options
Free Trial
Subscription
Value for money

Pricing begins at $30 per month, and includes 10 local phone numbers and 500 minutes. Every account includes all of our great features, including keyword-level tracking, call recording, and unlimited clients & users.

CallRail Features

  • API
  • Activity Dashboard
  • Automatic Notifications
  • Call Monitoring
  • Call Recording
  • Call Reporting
  • Call Routing
  • Caller ID
  • Monitoring

  • CRM Integration
  • Call Transfer
  • Chat
  • Communication Management
  • Conferencing
  • Instant Messaging
  • Live / Video Conferencing
  • Reporting & Statistics
  • SMS Integration
  • Third Party Integration
  • Voice Mail

Additional information for CallRail

Key features of CallRail

  • API & Webhooks
  • Automatic Lead Classification
  • Block & Filter Callers
  • Call Recording
  • Dynamic Number Insertion
  • Easy Data Export
  • Full Caller ID Data
  • Google Adwords Integration
  • Google Analytics Integration
  • Instant Email Call Notifications
  • Instant Phone Number Setup
  • Keyword Call Tracking
  • Local Numbers: US & Canada
  • Low Monthly Cost
  • No Setup Fees & No Contracts
  • Real-Time Call Statistics
  • Toll Free Numbers: 888, 877, & 866
  • Transcriptions
  • Unlimited Company Accounts
  • Unlimited User Accounts
  • Whisper Messages
  • Wordpress Integration

Benefits

Integrations with existing platforms: With hundreds of integrations available, you can easily connect your CallRail account and activity to your existing tools for bid management, online analytics, CRM and more.

Agency Friendly: We work with agencies to help scale for the number of customers they are serving, provide volume discounts and allow agencies to white-label with ease.

14-Day Free Trial: Give us a shot for 14-days- we're sure you'll love the ease of use and user friendly interface of our powerful application.

No Contract, No Hidden Fees: We believe in being transparent in pricing and being the solution that works for your organization.

Call Reporting & Analytics: Know which campaigns and channels are driving calls to your sales desk.

CallRail FAQs

Below are some frequently asked questions for CallRail.

Q. What type of pricing plans does CallRail offer?

CallRail offers the following pricing plans:

Starting from: US$30,00/month

Pricing model: Subscription

Free Trial: Available

Pricing begins at $30 per month, and includes 10 local phone numbers and 500 minutes. Every account includes all of our great features, including keyword-level tracking, call recording, and unlimited clients & users.

Q. What are the main features of CallRail?

CallRail offers the following features:

  • API & Webhooks
  • Automatic Lead Classification
  • Block & Filter Callers
  • Call Recording
  • Dynamic Number Insertion
  • Easy Data Export
  • Full Caller ID Data
  • Google Adwords Integration
  • Google Analytics Integration
  • Instant Email Call Notifications
  • Instant Phone Number Setup
  • Keyword Call Tracking
  • Local Numbers: US & Canada
  • Low Monthly Cost
  • No Setup Fees & No Contracts
  • Real-Time Call Statistics
  • Toll Free Numbers: 888, 877, & 866
  • Transcriptions
  • Unlimited Company Accounts
  • Unlimited User Accounts
  • Whisper Messages
  • Wordpress Integration

Q. Who are the typical users of CallRail?

CallRail has the following typical customers:

Freelancers, Large Enterprises, Mid Size Business, Small Business

Q. What languages does CallRail support?

CallRail supports the following languages:

English

Q. What type of pricing plans does CallRail offer?

CallRail has the following pricing plans:

Subscription

Q. Does CallRail support mobile devices?

CallRail supports the following devices:

Android, iPhone, iPad

Q. What other apps does CallRail integrate with?

CallRail integrates with the following applications:

Anchor Metrics, Clearlogin, Grow, Jobi, Kissmetrics, LeadSquared, LeadsRx, Optmyzr, ReportGarden, VisitorTrack

Q. What level of support does CallRail offer?

CallRail offers the following support options:

FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials