About Act-On

Act-On’s growth marketing automation platform is built by and for marketers. Act-On is simple to implement, easy to use, and supported by the strongest, most reputable services team in the industry.

Developed to help businesses scale, our growth marketing platform delivers all the automation a marketer needs to optimize their websites, forms, landing pages, email and multi-channel marketing. Whether you’re building simple or large-scale outreach and communications workflows, we enable best practice buyer engagement, scoring, segmentation, lead transitions to sales, and long term customer marketing. And as your programs excel and grow, Act-On is here to scale and support you as you integrate CRM, BI tools, and other marketing technologies, integrated webinar strategies, social marketing, SMS messaging, and strategic campaigns.

Key benefits of Act-On

• Automated and adaptable buying journeys
• Deep integrations with leading CRM systems and web conferencing
• Website visitor engagement tracking and intent reporting
• Dynamic lead scoring, segmenting, and nurturing
• Social media listening, prospecting, publishing, and advocacy
• Easy-to-design web forms, landing pages, and email templates
• Event-triggered and transactional emailing
• Active contact-based pricing for actual usage billing

Devices

Business size

S M L

Markets

China, Germany, United Kingdom, United States

Supported Languages

Dutch, English, French, German, Spanish

Images

Easily view the online actions and behaviors taken by your buyers and customers
Create dynamic buyer and customer journeys with Act-On's Automated Journey Builder
Leverage Act-On's easy reporting to track your email engagement insights to learn how your messaging drives traffic to your digital touchpoints.
Get a single view of each contact/account profiles, their characteristics, and their level of interest and buying intent via engagement scoring.
Begin each day with a customized dashboard of your holistic marketing efforts.
Create beautifully designed emails and landing pages with a drag and drop function.
View 7 more
Act-On video
Act-On video
Act-On video
Act-On screenshot: Easily view the online actions and behaviors taken by your buyers and customers Act-On screenshot: Create dynamic buyer and customer journeys with Act-On's Automated Journey Builder Act-On screenshot: Leverage Act-On's easy reporting to track your email engagement insights to learn how your messaging drives traffic to your digital touchpoints. Act-On screenshot: Get a single view of each contact/account profiles, their characteristics, and their level of interest and buying intent via engagement scoring. Act-On screenshot: Begin each day with a customized dashboard of your holistic marketing efforts. Act-On screenshot: Create beautifully designed emails and landing pages with a drag and drop function.

Features

Total features of Act-On: 121

  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Tracking
  • Analytics/ROI Tracking
  • Auto-Responders
  • Behavior Tracking
  • Benchmarking
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Conditional Logic
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Questions
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Capture and Transfer
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Delivery Tracking
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Alerts
  • Email Campaign Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Event Management
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • Historical Reporting
  • Image Library
  • Interaction Tracking
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Mail Merge
  • Mailing List Management
  • Marketing Automation
  • Metadata Management
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Forms
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Preview Functionality
  • Prioritization
  • Progress Tracking
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Real-time Updates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Role-Based Permissions
  • Rules-Based Workflow
  • SEO Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscriber Management
  • Survey/Poll Management
  • Target Account Identification
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

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Marketing 360

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Reviews

Overall rating

4,3 /5
(246)
Value for Money
3,9/5
Features
4,1/5
Ease of Use
4,1/5
Customer Support
4,3/5

Already have Act-On?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Write a Review!
Showing 5 reviews of 246
Scott S.
Overall rating
  • Industry: Publishing
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

A Solid Marketing Automation Platform

Reviewed on 2018/09/10

We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a...

We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done and every step along the way.

I've used about 4 different marketing automation platforms and I can tell you that Act-On was by far the easiest to send email campaigns in, from initial email creation to sending.

Pros

I liked that over the past four years I have worked with the product I have seen it grow leaps and bounds. They have a team that is dedicated to making smart improvements with the product.

Cons

Like all products this isn't perfect. I had the most problems with our sales rep kept changing. Also, once in a blue moon a feature would change without proper notification.

Response from Act-On Software

Great to hear your feedback, Scott! Thanks for sharing. Please be sure to check out the Act-On User Community as another great resource for Act-On customers. https://community.act-on.com/home

Catherine H.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Wonderful Product. Great Value, Amazing Results!

Reviewed on 2019/05/07

I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive...

I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities.

Pros

Act-On is easy to use and great metrics!

Cons

Nothing I'd change about this software!

Response from Act-On Software

Thanks for the great review, Catherine! We appreciate your feedback and are so happy you're a fan of Act-On.

Cheers!
Sarah

Abbie D.
Overall rating
  • Industry: Computer Software
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Buyer Beware!! Not a sophisticated system in the least

Reviewed on 2018/10/18

The worst. Beware - do NOT fall for this "automation" system. Go with something that actually...

The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.

Pros

Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.

Cons

Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday.

Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now).

Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities.

Bethany D.
Overall rating
  • Industry: Education Management
  • Company size: 201-500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Act-on is an easy to use and robust marketing tool.

Reviewed on 2019/06/20

Our sales team is massively impressed with the capabilities and insights that Act-on provides...

Our sales team is massively impressed with the capabilities and insights that Act-on provides through the integration with our CRM tool. We have been able to message leads with the right message at the right time easily and are able to have a hands off approach when it comes to funneling leads to our sales team. The value Act-on has added has been worth it.

Pros

Most actions are very intuitive and the tool is easy to navigate.

Cons

Our onboarding experience wasn't the best, but Act-on has since implemented a new onboarding process that involves thorough training and set-up. We went to the bootcamp later and we are pleased that Act-on now offers that at the kickoff for other customers.

Response from Act-On Software

Hi Bethany,
Thank you for posting your review! We appreciate your feedback and love that you're a fan of Act-On!
Cheers,
Sarah

Kelsey D.
Overall rating
  • Industry: Financial Services
  • Company size: 201-500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

If you take advantage of all of its features, you will succeed.

Reviewed on 2018/08/06

Pros

We chose Act-on as our marketing automation software because of its native integration with Salesforce, our CRM at the time.

We made the move from Marketo, and Act-on has a much easier user interface. There were so many things we could track and do.

We had great customer service, including weekly calls with a customer experience rep.

Cons

Like most marketing automation software, the key to success is learning all of the ins and outs of the system, then create a strategy surrounding it.

If you don't have someone on your team willing to take advantage of all of the features, the price might outweigh the benefit.

Our customer experience rep could have helped more in overall strategy and campaign building, but they were incredibly busy, too busy to go in depth on those items.

The team ended up moving to a simpler and cheaper product because they weren't taking advantage of everything Act-on had to offer.

Response from Act-On Software

Hi Kelsey,
Thanks so much for posting your review. We're seeing a huge uptick in Credit Union customers as they're realizing what a game-changer marketing automation can be in their efforts to compete against big banks.

We hope you'll reconsider Act-On in the future when your team is ready to take its marketing to the next level. We've got awesome boot camp trainings that can get users up to speed quickly.

Good luck!
Sarah

Showing 5 reviews of 246 Read all reviews

Act-On FAQs

Below are some frequently asked questions for Act-On.

Act-On offers the following pricing plans:

  • Starting from: US$900,00/month
  • Pricing model: Subscription
  • Free Trial: Not Available

Professional (for growing businesses): from $900/month (billed annually) - starts at 2500 active contacts, 3 marketing users, and 50 sales users. Enterprise: from $2,000/month (billed annually) - starts at 2,500 active contacts, 6 marketing users, and 100 sales users. Contact Act-On for a customized quote. Discounts are available for registered non-profit organizations.

We do not have any information about Act-On features

Act-On has the following typical customers:

2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

Act-On supports the following languages:

Dutch, English, French, German, Spanish

Act-On supports the following devices:

Act-On integrates with the following applications:

Act!, BrightInfo, Cisco Webex, Curata, Eventbrite, Evergage, Facebook, Formstack Forms, FullContact, GoToWebinar, Google Ads, Gravity Forms, Hookshot, Interact, Justuno, LinkedIn for Business, Litmus, LiveChat, LiveHive, Magento Commerce, Membrain, Mintent, NetSuite CRM, ON24, Oktopost, PayPal, Pipedrive, Playbooks, Salesforce Sales Cloud, Shopify, SnapApp, SugarCRM, SurveyMonkey, SyncApps, Twilio Voice, Twitter, Unbounce, UserVoice, Vidyard, Wistia, WooCommerce, Wufoo, Zendesk, Zoho CRM

Act-On offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

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