About Act-On

Act-On’s growth marketing automation platform is built by and for marketers. Act-On is simple to implement, easy to use, and supported by the strongest, most reputable services team in the industry.

Developed to help businesses scale, our growth marketing platform delivers all the automation a marketer needs to optimize their websites, forms, landing pages, email and multi-channel marketing. Whether you’re building simple or large-scale outreach and communications workflows, we enable best practice buyer engagement, scoring, segmentation, lead transitions to sales, and long term customer marketing. And as your programs excel and grow, Act-On is here to scale and support you as you integrate CRM, BI tools, and other marketing technologies, integrated webinar strategies, social marketing, SMS messaging, and strategic campaigns.

Pricing starting from:

US$900,00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Act-On

• Automated and adaptable buying journeys
• Deep integrations with leading CRM systems and web conferencing
• Website visitor engagement tracking and intent reporting
• Dynamic lead scoring, segmenting, and nurturing
• Social media listening, prospecting, publishing, and advocacy
• Easy-to-design web forms, landing pages, and email templates
• Event-triggered and transactional emailing
• Active contact-based pricing for actual usage billing

Devices

Business size

S M L

Markets

China, Germany, United Kingdom, United States

Supported Languages

Dutch, English, French, German, Spanish

Pricing starting from:

US$900,00/month

  • Free Version
  • Free Trial
  • Subscription

Images

Act-On Software - Easily view the online actions and behaviors taken by your buyers and customers
Act-On Software - Create dynamic buyer and customer journeys with Act-On's Automated Journey Builder
Act-On Software - Leverage Act-On's easy reporting to track your email engagement insights to learn how your messaging drives traffic to your digital touchpoints.
Act-On Software - Get a single view of each contact/account profiles, their characteristics, and their level of interest and buying intent via engagement scoring.
Act-On Software - Begin each day with a customized dashboard of your holistic marketing efforts.
Act-On Software - Create beautifully designed emails and landing pages with a drag and drop function.
View 9 more
Act-On video
Act-On video
Act-On video
Act-On Software - Easily view the online actions and behaviors taken by your buyers and customers
Act-On Software - Create dynamic buyer and customer journeys with Act-On's Automated Journey Builder
Act-On Software - Leverage Act-On's easy reporting to track your email engagement insights to learn how your messaging drives traffic to your digital touchpoints.
Act-On Software - Get a single view of each contact/account profiles, their characteristics, and their level of interest and buying intent via engagement scoring.
Act-On Software - Begin each day with a customized dashboard of your holistic marketing efforts.
Act-On Software - Create beautifully designed emails and landing pages with a drag and drop function.

Features

Total features of Act-On: 101

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Auto-Responders
  • Behavior Tracking
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Click Tracking
  • Contact Database
  • Contact Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Customization
  • Dashboard
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Form Builder
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Database Integration
  • Lead Distribution
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Notifications
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Lead Verification/Validation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Online Forms
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Prioritization
  • Prospecting Tools
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Responsive
  • Role-Based Permissions
  • SEO Management
  • Sales Reports
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Spam Blocker
  • Subscriber Management
  • Target Account Identification
  • Template Management
  • Third Party Integrations
  • Trend Analysis
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Alternatives

Pardot

4,1
#1 Alternative to Act-On
Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

Marketo Engage

4,2
#2 Alternative to Act-On
Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing...

HubSpot Marketing Hub

4,5
#3 Alternative to Act-On
HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing...

ActiveDEMAND

4,2
#4 Alternative to Act-On
ActiveDEMAND is an online integrated marketing platform used by marketers and agencies to promote their products and...

Reviews

Overall rating

4,3 /5
(249)
Value for Money
3,9/5
Features
4,1/5
Ease of Use
4,1/5
Customer Support
4,3/5

Already have Act-On?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Write a Review!
Showing 5 reviews of 249
Scott S.
Overall rating
  • Industry: Publishing
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

A Solid Marketing Automation Platform

Reviewed on 2018/09/10

We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a...

We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done and every step along the way.

I've used about 4 different marketing automation platforms and I can tell you that Act-On was by far the easiest to send email campaigns in, from initial email creation to sending.

Pros

I liked that over the past four years I have worked with the product I have seen it grow leaps and bounds. They have a team that is dedicated to making smart improvements with the product.

Cons

Like all products this isn't perfect. I had the most problems with our sales rep kept changing. Also, once in a blue moon a feature would change without proper notification.

Response from Act-On Software

Great to hear your feedback, Scott! Thanks for sharing. Please be sure to check out the Act-On User Community as another great resource for Act-On customers. https://community.act-on.com/home

Ashley S.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Meeting goals and driving leads with Act-On

Reviewed on 2019/05/21

Our overall experience has been great as we have been able to drive leads, gain marketing insights,...

Our overall experience has been great as we have been able to drive leads, gain marketing insights, and develop automated programs with easy to use templates we created.

Pros

Act-On offers automated program templates, all of which are completely customizable to meet our needs in driving leads in our marketing plan. The ease of use which is visually appealing with drag-and-drop, list segmenting, lead scoring options and integrations all work for our organization on both the user level and administrator level.

Cons

Pricing as this tool is at the higher end of some marketing resources. Also, the inability to schedule integrating segment runs at the earliest of four hours has caused issues with some of our marketing aspects.

Alternatives Considered

HubSpot Marketing Hub and Pardot

Reasons for Switching to Act-On

We were in need of a very comprehensive social media and automation tool and Act-On was highly recommended and after test driving, the ease of use and functionality proved itself.

Response from Act-On Software

Hi Ashley,
Thank you for posting a review! We appreciate your feedback.
Cheers,
Sarah

Verified Reviewer
Overall rating
  • Industry: E-Learning
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Move On - Not Worthwhile

Reviewed on 2022/06/07

Pros

customer success team was friendly
feature set sounds useful

Cons

interface is abysmal
functionality is limited
product is slow and outdated

Alternatives Considered

Pardot

Reasons for Switching to Act-On

We made a mistake... should not have chosen.
Brahim T.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Act-On Review

Reviewed on 2022/04/22

The marketing automation software, Act-On, solved my problem of needing to automate my marketing...

The marketing automation software, Act-On, solved my problem of needing to automate my marketing processes. The benefits I have realized are that we have been able to save time, get more leads, and increase my conversion rates.

Pros

Since implementing Act-On, my click-through rates have increased by nearly 200%! The product is very user-friendly and the onboarding process was a breeze. Highly recommend!

Cons

Overall, Act-On is a very good marketing automation tool. There are some features which could be improved, but for the most part it is a very user-friendly tool which was easy to integrate with my existing business processes. The support team was very helpful in getting us up and running and we were quickly able to see the value that Act-On could bring to my marketing efforts.

Catherine H.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Wonderful Product. Great Value, Amazing Results!

Reviewed on 2019/05/07

I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive...

I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities.

Pros

Act-On is easy to use and great metrics!

Cons

Nothing I'd change about this software!

Alternatives Considered

Marketo Engage

Reasons for Switching to Act-On

I chose Act-On because of the ease of use, their intuitive interface, and metrics. Their automation is amazing and allows me to focus on other lead generation tools in addition to social publishing tools. Our business has greatly benefitted from their significant increase in delivery rate than the last email marketing platform.

Response from Act-On Software

Thanks for the great review, Catherine! We appreciate your feedback and are so happy you're a fan of Act-On.

Cheers!
Sarah

Showing 5 reviews of 249 Read all reviews

Act-On FAQs

Below are some frequently asked questions for Act-On.

Act-On offers the following pricing plans:

  • Starting from: US$900,00/month
  • Pricing model: Subscription
  • Free Trial: Not Available

Professional (for growing businesses): from $900/month (billed annually) - starts at 2500 active contacts, 3 marketing users, and 50 sales users. Enterprise: from $2,000/month (billed annually) - starts at 2,500 active contacts, 6 marketing users, and 100 sales users. Contact Act-On for a customized quote. Discounts are available for registered non-profit organizations.

Act-On has the following typical customers:

2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001-5 000

Act-On supports the following languages:

Dutch, English, French, German, Spanish

Act-On supports the following devices:

Act-On integrates with the following applications:

Act!, Adobe Commerce, Amazon S3, BrightInfo, Curata, Eventbrite, Formstack Forms, FullContact, GoTo Webinar, Google Ads, Google Drive, Gravity Forms, Hookshot, Interact, Interaction Studio, Justuno, LinkedIn for Business, Litmus, LiveChat, LiveHive, Membrain, Meta for Business, Microsoft Azure, Microsoft Power BI, Mintent, NetSuite CRM, ON24, Oktopost, PayPal, Pipedrive, Playbooks, Salesforce Sales Cloud, Shopify, SnapApp, SugarCRM, SurveyMonkey, SyncApps, Twilio, Twitter, Unbounce, UserVoice, Vidyard, Webex, Wistia, WooCommerce, Wufoo, Zendesk, Zoho CRM

Act-On offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

See all software categories found for Act-On.