About Act-On
Act-On’s growth marketing automation platform is built by and for marketers. Act-On is simple to implement, easy to use, and supported by the strongest, most reputable services team in the industry.
Developed to help businesses scale, our growth marketing platform delivers all the automation a marketer needs to optimize their websites, forms, landing pages, email and multi-channel marketing. Whether you’re building simple or large-scale outreach and communications workflows, we enable best practice buyer engagement, scoring, segmentation, lead transitions to sales, and long term customer marketing. And as your programs excel and grow, Act-On is here to scale and support you as you integrate CRM, BI tools, and other marketing technologies, integrated webinar strategies, social marketing, SMS messaging, and strategic campaigns.
Pricing starting from:
US$900,00/month
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Act-On
Key benefits of Act-On
• Automated and adaptable buying journeys
• Deep integrations with leading CRM systems and web conferencing
• Website visitor engagement tracking and intent reporting
• Dynamic lead scoring, segmenting, and nurturing
• Social media listening, prospecting, publishing, and advocacy
• Easy-to-design web forms, landing pages, and email templates
• Event-triggered and transactional emailing
• Active contact-based pricing for actual usage billing
Devices
Business size
Markets
China, Germany, United Kingdom, United States
Supported Languages
Dutch, English, French, German, Spanish
Pricing starting from:
US$900,00/month
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Act-On
Images
Features
Total features of Act-On: 101
Alternatives
Pardot
Marketo Engage
HubSpot Marketing Hub
ActiveDEMAND
Reviews
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- Industry: Publishing
- Company size: 11-50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
A Solid Marketing Automation Platform
Reviewed on 2018/09/10
We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a...
We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done and every step along the way.
I've used about 4 different marketing automation platforms and I can tell you that Act-On was by far the easiest to send email campaigns in, from initial email creation to sending.
Pros
I liked that over the past four years I have worked with the product I have seen it grow leaps and bounds. They have a team that is dedicated to making smart improvements with the product.
Cons
Like all products this isn't perfect. I had the most problems with our sales rep kept changing. Also, once in a blue moon a feature would change without proper notification.
Response from Act-On Software
Great to hear your feedback, Scott! Thanks for sharing. Please be sure to check out the Act-On User Community as another great resource for Act-On customers. https://community.act-on.com/home
- Industry: Marketing & Advertising
- Company size: 51-200 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Meeting goals and driving leads with Act-On
Reviewed on 2019/05/21
Our overall experience has been great as we have been able to drive leads, gain marketing insights,...
Our overall experience has been great as we have been able to drive leads, gain marketing insights, and develop automated programs with easy to use templates we created.
Pros
Act-On offers automated program templates, all of which are completely customizable to meet our needs in driving leads in our marketing plan. The ease of use which is visually appealing with drag-and-drop, list segmenting, lead scoring options and integrations all work for our organization on both the user level and administrator level.
Cons
Pricing as this tool is at the higher end of some marketing resources. Also, the inability to schedule integrating segment runs at the earliest of four hours has caused issues with some of our marketing aspects.
Reasons for Switching to Act-On
We were in need of a very comprehensive social media and automation tool and Act-On was highly recommended and after test driving, the ease of use and functionality proved itself.Response from Act-On Software
Hi Ashley,
Thank you for posting a review! We appreciate your feedback.
Cheers,
Sarah
- Industry: E-Learning
- Company size: 11-50 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Move On - Not Worthwhile
Reviewed on 2022/06/07
Pros
customer success team was friendly
feature set sounds useful
Cons
interface is abysmal
functionality is limited
product is slow and outdated
Alternatives Considered
PardotReasons for Switching to Act-On
We made a mistake... should not have chosen.- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Weekly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Act-On Review
Reviewed on 2022/04/22
The marketing automation software, Act-On, solved my problem of needing to automate my marketing...
The marketing automation software, Act-On, solved my problem of needing to automate my marketing processes. The benefits I have realized are that we have been able to save time, get more leads, and increase my conversion rates.
Pros
Since implementing Act-On, my click-through rates have increased by nearly 200%! The product is very user-friendly and the onboarding process was a breeze. Highly recommend!
Cons
Overall, Act-On is a very good marketing automation tool. There are some features which could be improved, but for the most part it is a very user-friendly tool which was easy to integrate with my existing business processes. The support team was very helpful in getting us up and running and we were quickly able to see the value that Act-On could bring to my marketing efforts.
- Industry: Marketing & Advertising
- Company size: 51-200 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Wonderful Product. Great Value, Amazing Results!
Reviewed on 2019/05/07
I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive...
I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities.
Pros
Act-On is easy to use and great metrics!
Cons
Nothing I'd change about this software!
Alternatives Considered
Marketo EngageReasons for Switching to Act-On
I chose Act-On because of the ease of use, their intuitive interface, and metrics. Their automation is amazing and allows me to focus on other lead generation tools in addition to social publishing tools. Our business has greatly benefitted from their significant increase in delivery rate than the last email marketing platform.Response from Act-On Software
Thanks for the great review, Catherine! We appreciate your feedback and are so happy you're a fan of Act-On.
Cheers!
Sarah
Act-On FAQs
Below are some frequently asked questions for Act-On.Q. What type of pricing plans does Act-On offer?
Act-On offers the following pricing plans:
- Starting from: US$900,00/month
- Pricing model: Subscription
- Free Trial: Not Available
Professional (for growing businesses): from $900/month (billed annually) - starts at 2500 active contacts, 3 marketing users, and 50 sales users. Enterprise: from $2,000/month (billed annually) - starts at 2,500 active contacts, 6 marketing users, and 100 sales users. Contact Act-On for a customized quote. Discounts are available for registered non-profit organizations.
Q. Who are the typical users of Act-On?
Act-On has the following typical customers:
2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001-5 000
Q. What languages does Act-On support?
Act-On supports the following languages:
Dutch, English, French, German, Spanish
Q. Does Act-On support mobile devices?
Act-On supports the following devices:
Q. What other apps does Act-On integrate with?
Act-On integrates with the following applications:
Act!, Adobe Commerce, Amazon S3, BrightInfo, Curata, Eventbrite, Formstack Forms, FullContact, GoTo Webinar, Google Ads, Google Drive, Gravity Forms, Hookshot, Interact, Interaction Studio, Justuno, LinkedIn for Business, Litmus, LiveChat, LiveHive, Membrain, Meta for Business, Microsoft Azure, Microsoft Power BI, Mintent, NetSuite CRM, ON24, Oktopost, PayPal, Pipedrive, Playbooks, Salesforce Sales Cloud, Shopify, SnapApp, SugarCRM, SurveyMonkey, SyncApps, Twilio, Twitter, Unbounce, UserVoice, Vidyard, Webex, Wistia, WooCommerce, Wufoo, Zendesk, Zoho CRM
Q. What level of support does Act-On offer?
Act-On offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
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