Unbounce

About Unbounce
Unbounce is a high-converting landing page creation and optimization platform that helps you build higher-converting campaigns. From a guided building process to instant copy generation and automatic traffic optimization, Unbounce’s platform helps you get more leads, signups, and sales. Ready to scale your marketing without limits? Get started with a free trial at www.unbounce.com.
Key benefits of Unbounce
? Work alongside our suite of AI-powered tools to streamline your workflow and increase your campaign conversion rates by an average of 30%. Build, learn, optimize—repeat.
Work alongside our suite of high-converting tools to streamline your workflow and increase your campaign conversion rates by an average of 30%. Build, learn, optimize—repeat.
Balance your marketing know-how with insights collected from over 1.5 billion conversions
Run infinite A/B tests with high-converting variants using Smart Traffic—or get granular with traditional A/B testing
Quickly assemble landing pages that are pre-optimized for conversion with our landing page builder
Generate high-converting copy in just a few seconds with Smart Copy
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Reviews
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- Industry: Photography
- Company size: 51–200 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Impressive landing pages in seconds!
Reviewed on 2018/08/29
Using it to deliver targeted landing pages for my own photography company and a number of clients...
Using it to deliver targeted landing pages for my own photography company and a number of clients who work with us in our marketing efforts.
Pros
Hands down, the best features of this solution are its ease of use and elegant and simple design templates. I have no coding knowledge whatsoever, but thanks to this I manage to deliver 4+ targeted landing pages A WEEK, focusing the bulk of my time on research and strategy as opposed to fighting to have it look like what I have in my mind. I totally eliminated the need for a middleman (sorry, designers!), which makes incredibly easy to try new element positionings, colors, etc. Now I can figure all of it myself. Plus, the template galleries are beautiful and act as a great start because item placeholders are not randomly thrown in place but actually come from conversion-tested models. Other than the design, this tool has made it incredibly easy for me to handle domains, sub-domains, and URL redirections without going through much of a learning curve. The reporting and analytics tools are also very helpful and easy to understand. I love it.
Cons
It can be a bit on the pricey side, but still, it is worth every penny. Sometimes, as there are so many different features, it can be difficult to find what you are looking for. Luckily, the help section is quite complete and straightforward. The only difficulty I ever encountered with this tool was when I tried adding a video on a page to show on mobile, but it wouldn't be properly displayed. I ended up solving it by embedding from youtube, which was easy as pie.

- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Build & Test Landing Pages With Ease
Reviewed on 2018/04/28
Easy to use Landing page building & A/B testing platform.
Easy to use Landing page building & A/B testing platform.
Pros
It's easy to use with lots of features to your landing page really awesome. The A/B testing functionality helps is testing out different variations of the landing pages. It provides easy copy paste functionality between landing pages and you can create blocks which can be used repetitively across landing pages. There are a lot of templates on offer which makes it easy for content decisions for the landing page as well. The best of all is that you can do all this without knowing any coding skills.
Cons
The conversion tracking can be tricky - especially when implemented with through Google Tag Manager. And advanced tracking like events need a custom implementation & doesn't work out of the main integration which makes it very cumbersome. Even we had issues with data from page variants not having full data on Google Analytics especially no bounce stats were available on the account, which makes it difficult to understand what is happening on the pages to make conversion rate improvements for the landing page variants.
- Industry: Internet
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
A tool that will drive you crazy
Reviewed on 2019/12/11
User, buyer and administrator for 5+ years.
User, buyer and administrator for 5+ years.
Pros
The A/B testing features and some of the design features.
Cons
Support is incredibly arrogant and will not respond or respond inappropriately. Simple features are designed to make you constantly upgrade. Simple expected things stop working. Overall is a mediocre tool that will drive you crazy. I used this software for years and I realized there are better things out here.
Alternatives Considered
InstapageReasons for Switching to Unbounce
Because I was an idiot.Response from Unbounce
Hello and thank you for your feedback.
We're very sorry that you had a poor experience using our tool and with our support team. We take these issues very seriously. Please email us at [email protected] with details and we can look into this matter further and improve our user experience on all fronts.
Thank you for your patience and understanding.
Jennifer

- Industry: Publishing
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Great tool for quickly creating landing pages and Pop-ups
Reviewed on 2020/04/07
Great experience. We have created a large number of landing pages to capture data for both...
Great experience. We have created a large number of landing pages to capture data for both ourselves and our clients. The ability to integrate the data capture into our backend database and email campaign systems has been a valuable facility.
Unbounce's ability to provide pop-up's and sticky bars has also increase our conversion rates and signups to our magazine websites.
Pros
Easy to use drag and drop editor but with the added functionality of Webhook's and integrations to satisfy the power users and developers
Cons
The number of popup's you can create on a standard account compared to the number of forms you can create.
Response from Unbounce
Hi Matt, thank you so much for taking the time to review us and provide such valuable feedback! Pleased to hear that you're finding our popups and stickybars useful for your campaigns. Please let us know if there's anything else we can do to help.
Cheers,
Jen

- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Mandatory Landing Page Tool For Any Digital Marketing Agency
Reviewed on 2019/12/08
Overall I'm very pleased with Unbounce. The software is easy to use and the pages load quickly. I...
Overall I'm very pleased with Unbounce. The software is easy to use and the pages load quickly. I appreciate the additional AMP landing pages, dynamic keyword insertion, and the multiple out of the box integrations that Unbounce offers. I would definitely recommend.
Pros
The templates and ease of use. I can quickly get a landing page up and running thanks to the wide variety of highly effective templates, and then I can quickly and easily customize them for my needs.
Cons
I wish Unbounce would offer additional advanced features out of the box without needed custom codes and scripts, like text animation and sliders.
Response from Unbounce
Hi Shaun, Thank you so much for your review! We really appreciate it and will pass all of your amazing feedback to our team.
Cheers and have a happy holday.
Jen
Unbounce FAQs
Below are some frequently asked questions for Unbounce.Q. What type of pricing plans does Unbounce offer?
Unbounce offers the following pricing plans:
- Starting from: US$74.00/month
- Pricing model: Subscription
- Free Trial: Available
14-day free trial, cancel anytime. Build: $74/month Experiement: $112/month Optmize: $187/month Concierge: $649/month Smart Copy Starter: Free
Q. Who are the typical users of Unbounce?
Unbounce has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Unbounce support?
Unbounce supports the following languages:
English
Q. Does Unbounce support mobile devices?
Unbounce supports the following devices:
Q. What other apps does Unbounce integrate with?
Unbounce integrates with the following applications:
AWeber, ActiveCampaign, ActiveDEMAND, AgencyAnalytics, Agile CRM, Bizible, CallHub, CallRail, Callingly, Campaign Monitor by Marigold, ClicData, Constant Contact, Crazy Egg, Doppler, E-goi, Follow Up Boss, FreshMail, Fullstory, GetResponse, Google Ads, Google Analytics 360, Google Sheets, Hotjar, HubSpot CRM, HubSpot Marketing Hub, Intercom, Joonbot, Jumplead, Kissmetrics, Kommo, Lead Gen & CRM (formerly SharpSpring), LeadSquared, LeadsRx, Lyssna, Mailchimp, MailerLite, Mailgun, Make, Marketo Engage, Marketo Sales Connect, Meta for Business, MyFormData, MySQL, Myphoner, Netcore Email API, NeverBounce, NinjaCat, Nutshell, Olark, OnePageCRM, Outgrow, POWR, PhoneWagon, Pipedrive, Podio, Qualaroo, ReachMail, Salesforce Marketing Cloud Account Engagement, SendGrid, Shopify, SimpleFunnel, SimpleTexting, Slack, Solve CRM, Speak2Leads, Streak, SugarCRM, Twilio, Uberflip, UserTesting, VWO Insights, Vero Cloud, Vision6, WhatConverts, Woodpecker.co, WordPress, Zapier, Zendesk Suite, Zoho CRM, parolu
Q. What level of support does Unbounce offer?
Unbounce offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
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