Optimizely

Website optimization platform with A/B & multivariate tests

4,5 /5 (88 reviews) Write a Review!

Optimizely Overview

What is Optimizely?

Optimizely is a website optimization platform providing A/B and multivariate testing with tools to track engagement, clicks, conversions, sign ups & more. The platform provides businesses with the ability to conduct A/B testing, multivariate and multipage testing for data-driven decision making.

With the A/B testing tools users can test changes to a webpage against its current design, in order to determine which is more successful with visitors in increasing leads, revenue, donations, registrations, downloads and user-generated content.

Optimizely users can test two different versions of a web page in order to determine which one better meets business objectives. By running version 'A' and version 'B' at the same time and then funneling visitors to different versions of the same page, users can see which one is more successful and continue running with it.

Optimizely Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Subscription
Value for money

Optimizely offer Standard, Business, and Enterprise plans.

Please contact Optimizely for pricing information.


Optimizely Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, Japan
Supported Languages
English, German

Media

Target specific user segments when running experiments
Optimizely performance summaries
Optimizely's experiment scheduler
Basic & custom visitor sgementation
Optimizely's A:B testing
Optimizely video Optimizely screenshot: Target specific user segments when running experiments Optimizely screenshot: Optimizely performance summaries Optimizely screenshot: Optimizely's experiment scheduler Optimizely screenshot: Basic & custom visitor sgementation Optimizely screenshot: Optimizely's A:B testing

Optimizely Reviews

Optimizely Reviews

Overall rating
4,5
/
5
Excellent
55

Very good
26

Average
7

Poor
0

Terrible
0

Value for Money
3,9
Features
4,5
Ease of Use
4,3
Customer Support
4,4
92% recommended this app
Crystal I.

Optimizely is the tool taught in CRO classes


Catherine C.

Excellent AB testing tool!


Verified Reviewer

Absolutely the best solution in market... until they went enterprise focused

Overall was a great platform and I miss using it since they've gone up market.


James P.

Okay A/B testing tool - there are better options

I got the ability to set up A/B tests on my website. Nothing too special, since there's a bunch of other software out there that will do the same thing.


Chad W.

Easiest A/B Testing Platform Out There

I have been using Optimizely for over 2 years now. In my previous role I used another testing and targeting tool that was much more complex to use. Optimizely's user interface is intuitive and the statistical algorithms give you confidence in selecting a winner. The best part about Optimizely is it's support. They have a support line and they will work tirelessly until your issue is resolved. I recommend Optimizely's platform to anyone looking to increase web conversions or provide more personal web experiences.


Crystal I.
Industry: Insurance
Company size: 11-50 Employees

Optimizely is the tool taught in CRO classes

Used Daily for 6-12 months
Reviewed on 2017/06/01
Review Source: GetApp

Pros

I took a CRO course this past year and Optimizely was the go-to A/B testing software. Here's why:
#1: Super easy to use. You do not need to know how to code, anyone can set up a test and launch it same-day.
#2: Super easy to understand data. Optimizely essentially analyzes your data for you. Obviously, you should know your stuff when it comes to statistical significance when to stop a test (hint: not just when you reach statistical significance), etc, but the graphs and data charts are crisp and clean.
#3: Only what you need. I'm sure Optimizely has a TON of features, but I just used it for simple A/B testing. It worked well for this, and I wasn't bogged down with complex aspects that I didn't need. For someone who does want a more complex tool, I'm sure you can find that in Optimizely with more of the advanced features.

Rating breakdown

Ease of Use

Likelihood to recommend: 9.0/10

Catherine C.

Excellent AB testing tool!

Used Daily for 1+ year
Reviewed on 2018/04/10
Review Source: Capterra

Pros

With this tool, you can check which web page or landing page is working best, thanks to the A / B tests.

This option allows you to compare two pages with their different elements. In real time, you can see which one is getting more visits and more conversions. All this without having to have programming knowledge, since you will not have to write a single code.

The page that gets the most interactions and the best results will be the one chosen. A good way to guarantee more success in each of your creations.

Cons

This software is very expensive, but it is really worth its initial price, everything else is wonderful

Rating breakdown

Value for Money
Ease of Use
Customer Support

Verified Reviewer
Industry: Financial Services
Company size: 201-500 Employees

Absolutely the best solution in market... until they went enterprise focused

Used Other for 2+ years
Reviewed on 2020/11/08
Review Source: Capterra

Overall was a great platform and I miss using it since they've gone up market.

Pros

Really enjoyed using Optimizely prior to their shift to enterprise. Found their platform very useful and some really good graphs that prevented me from ending split tests too early!!

Cons

Too expensive now. I don't know anyone using it for this reason. Hard to justify the cost with other solutions in market like google optimize now.

Rating breakdown

Ease of Use

Likelihood to recommend: 5.0/10

James P.
Industry: Financial Services
Company size: 2-10 Employees

Okay A/B testing tool - there are better options

Used Daily for 1-5 months
Reviewed on 2018/06/12
Review Source: Capterra

I got the ability to set up A/B tests on my website. Nothing too special, since there's a bunch of other software out there that will do the same thing.

Pros

I was attracted to Optimizely because it's a low-cost tool to run A/B tests on websites. Even though their prices have changed over the years, it's still one of the lowest-cost solutions out there. It's also easy to use, because the most time-consuming step is putting the code on your site. If you have a small website, you can get it done in a few minutes.

Cons

Preview mode is really buggy. I also wish there was a way to segment the results by audience. For example, if I'm running a different type of traffic to a page I want to be able to see a separate page of data specifically for that. The new goal setting flow is also buggy, but it is new. Hopefully they fix all the kinks as time goes on.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 5.0/10

Chad W.
Industry: Nonprofit Organization Management
Company size: 1 001-5 000 Employees

Easiest A/B Testing Platform Out There

Used Weekly for 1+ year
Reviewed on 2016/10/07
Review Source: GetApp

I have been using Optimizely for over 2 years now. In my previous role I used another testing and targeting tool that was much more complex to use. Optimizely's user interface is intuitive and the statistical algorithms give you confidence in selecting a winner. The best part about Optimizely is it's support. They have a support line and they will work tirelessly until your issue is resolved. I recommend Optimizely's platform to anyone looking to increase web conversions or provide more personal web experiences.

Pros

- Easy to use
- Support
- Great UI
- Statistical modeling
- Large optimization community

Cons

The price is higher than some tools but you get what you pay for.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
8,2/10
Based on 88 user ratings
Compare user recommendation rating with alternatives
Compare with alternatives

Optimizely Pricing

Optimizely Pricing

Starting from
N/A
Free Trial
Subscription
Value for money

Optimizely offer Standard, Business, and Enterprise plans.

Please contact Optimizely for pricing information.

Optimizely offer Standard, Business, and Enterprise plans.

Please contact Optimizely for pricing information.

Value for Money
3,9/5
Based on 88 user ratings
Compare value for money rating with alternatives
Compare with alternatives

Optimizely Features

Optimizely Features

API
Activity Dashboard
Ad hoc Reporting
Business Analysis
Business Intelligence
Charting
Collaboration Tools
Customizable Reporting
Dashboard Creation
Data Filtering
Data Import/Export
Data Visualization
Monitoring
Multiple Data Sources
Predictive Analytics
Real Time Analytics
Real Time Data
Reporting & Statistics
Third Party Integration
Visual Analytics
Features
4,5/5
Based on 88 user ratings
Compare features rating with alternatives
Compare with alternatives

Categories

Additional information for Optimizely

Additional information for Optimizely

Key features of Optimizely

  • A/B testing
  • API
  • Activity dashboard
  • Behavior tracking
  • Collaboration tools
  • Collaborative workspace
  • Conversion rate optimization
  • Customer experience management
  • Customer segmentation
  • Customizable reporting
  • Customizable templates
  • Data import/export
  • Data visualization
  • Developer tools
  • Dynamic customer profiling
  • Engagement tracking
  • Event tracking
  • Experiment & variation creation
  • Experiment scheduler
  • Filtered views
  • Geo-targetting
  • Geotargeting
  • Heatmap
  • Image hosting
  • Market segmentation
  • Multi-channel distribution
  • Multi-department / project
  • Multivariate testing
  • Out of the box integration
  • Performance reports
  • Permission management
  • Prioritizing
  • Project management
  • Project planning
  • Project tracking
  • Real time data
  • Real time updates
  • Role-based permissions
  • Single sign on
  • Stats engine
  • Template management
  • Test scheduling
  • Third party integration
  • Traffic allocation
  • Two-factor authentication
  • Visitor segmentation
  • Visitor targeting
  • Visitor tracking
  • Visual analytics
  • Visual editor
  • WYSIWYG editor
  • Workflow management
  • eCommerce management

Benefits

  • Learn more about the visitors that connect with website & mobile apps through Optimizely's visitor segmentation tools.

  • Segment visitors through basic or custom visitor segmentation then target optimized experiences and focus on high-value visitors.

  • Seamlessly integrate data across all your platforms and synchronize Optimizely with the products already in use.

  • Improve customer engagement and increase revenue across desktop, mobile web and mobile apps with A/B testing, multivariate testing and multi-page testing.

  • Optimizely's Starter Plan is absolutely free and only becomes chargeable once a visitor number threshold is reached.

  • Optimizely FAQs

    Optimizely FAQs

    Below are some frequently asked questions for Optimizely.

    Q. What type of pricing plans does Optimizely offer?

    Optimizely offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Available

    Optimizely offer Standard, Business, and Enterprise plans. Please contact Optimizely for pricing information.

    Q. What are the main features of Optimizely?

    Optimizely offers the following features:

    • A/B testing
    • API
    • Activity dashboard
    • Behavior tracking
    • Collaboration tools
    • Collaborative workspace
    • Conversion rate optimization
    • Customer experience management
    • Customer segmentation
    • Customizable reporting
    • Customizable templates
    • Data import/export
    • Data visualization
    • Developer tools
    • Dynamic customer profiling
    • Engagement tracking
    • Event tracking
    • Experiment & variation creation
    • Experiment scheduler
    • Filtered views
    • Geo-targetting
    • Geotargeting
    • Heatmap
    • Image hosting
    • Market segmentation
    • Multi-channel distribution
    • Multi-department / project
    • Multivariate testing
    • Out of the box integration
    • Performance reports
    • Permission management
    • Prioritizing
    • Project management
    • Project planning
    • Project tracking
    • Real time data
    • Real time updates
    • Role-based permissions
    • Single sign on
    • Stats engine
    • Template management
    • Test scheduling
    • Third party integration
    • Traffic allocation
    • Two-factor authentication
    • Visitor segmentation
    • Visitor targeting
    • Visitor tracking
    • Visual analytics
    • Visual editor
    • WYSIWYG editor
    • Workflow management
    • eCommerce management

    Q. Who are the typical users of Optimizely?

    Optimizely has the following typical customers:

    Large Enterprises, Non Profit, Mid Size Business

    Q. What languages does Optimizely support?

    Optimizely supports the following languages:

    English, German

    Q. What type of pricing plans does Optimizely offer?

    Optimizely has the following pricing plans:

    Subscription

    Q. Does Optimizely support mobile devices?

    We do not have any information about what devices Optimizely supports

    Q. What other apps does Optimizely integrate with?

    Optimizely integrates with the following applications:

    AT Internet Web Analytics, Bitium, Bizible, Invoca, Kissmetrics, Klipfolio, LiveRamp IdentityLink, TrekkSoft, Uberflip, Zoho SalesIQ

    Q. What level of support does Optimizely offer?

    Optimizely offers the following support options:

    FAQs, Knowledge Base, Online Support, Forum, Phone Support, Video Tutorials