Optimizely

Website optimization platform with A/B & multivariate tests

About Optimizely

Optimizely is a website optimization platform providing A/B and multivariate testing with tools to track engagement, clicks, conversions, sign ups & more. The platform provides businesses with the ability to conduct A/B testing, multivariate and multipage testing for data-driven decision making.

With the A/B testing tools users can test changes to a webpage against its current design, in order to determine which is more successful with visitors in increasing leads, revenue, donations, registrations, downloads and user-generated content.

Optimizely users can test two different versions of a web page in order to determine which one better meets business objectives. By running version 'A' and version 'B' at the same time and then funneling visitors to different versions of the same page, users can see which one is more successful and continue running with it.

Pricing starting from:

US$50 000,00/year

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Optimizely

  • Learn more about the visitors that connect with website & mobile apps through Optimizely's visitor segmentation tools.

  • Segment visitors through basic or custom visitor segmentation then target optimized experiences and focus on high-value visitors.

  • Seamlessly integrate data across all your platforms and synchronize Optimizely with the products already in use.

  • Improve customer engagement and increase revenue across desktop, mobile web and mobile apps with A/B testing, multivariate testing and multi-page testing.

  • Optimizely's Starter Plan is absolutely free and only becomes chargeable once a visitor number threshold is reached.
  • Devices

    Business size

    S M L

    Markets

    Australia, Canada, United Kingdom, Japan, United States

    Supported Languages

    English, German

    Pricing starting from:

    US$50 000,00/year

    • Free Version
    • Free Trial
    • Subscription

    Images

    Optimizely Software - Target specific user segments when running experiments
    Optimizely Software - Optimizely performance summaries
    Optimizely Software - Optimizely's experiment scheduler
    Optimizely Software - Basic & custom visitor sgementation
    Optimizely Software - Optimizely's A:B testing
    View 6 more
    Optimizely video
    Optimizely Software - Target specific user segments when running experiments
    Optimizely Software - Optimizely performance summaries
    Optimizely Software - Optimizely's experiment scheduler
    Optimizely Software - Basic & custom visitor sgementation
    Optimizely Software - Optimizely's A:B testing

    Features

    Total features of Optimizely: 48

    • AB Testing
    • API
    • Access Controls/Permissions
    • Account Based Marketing
    • Activity Dashboard
    • Audience Targeting
    • Behavior Tracking
    • Behavioral Targeting
    • Campaign Segmentation
    • Collaboration Tools
    • Contextual Targeting
    • Conversion Rate Optimization
    • Customer Experience Management
    • Customer Segmentation
    • Customizable Reports
    • Customizable Templates
    • Data Import/Export
    • Data Visualization
    • Drag & Drop
    • Experience Management
    • For Websites
    • Funnel Analysis
    • Geotargeting
    • Heatmaps
    • Landing Pages/Web Forms
    • Multivariate Testing
    • Performance Metrics
    • Project Management
    • Real Time Data
    • Real Time Editing
    • Recommendations
    • Reporting/Analytics
    • Responsive
    • Role-Based Permissions
    • Search/Filter
    • Single Sign On
    • Split Testing
    • Statistical Analysis
    • Template Management
    • Test Scheduling
    • Third Party Integrations
    • Visitor Management
    • Visitor Tracking
    • Visual Analytics
    • Visual Editor
    • WYSIWYG Editor
    • Website Personalization
    • Workflow Management

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    Reviews

    Overall rating

    4,5 /5
    (96)
    Value for Money
    3,9/5
    Features
    4,4/5
    Ease of Use
    4,3/5
    Customer Support
    4,4/5

    Already have Optimizely?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 96
    Art B.
    Overall rating
    • Industry: Retail
    • Company size: 5 001-10 000 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 7.0 /10

    optimizely - when you want to take AB testing to the next level.

    Reviewed on 2022/05/21

    Pros

    I love how much you are able to change by yourself without asking developers for any help. small changes can make a big effort!

    Cons

    its not as good integrated with GA as GO.

    Crystal I.
    Overall rating
    • Industry: Insurance
    • Company size: 11-50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Optimizely is the tool taught in CRO classes

    Reviewed on 2017/06/01

    Pros

    I took a CRO course this past year and Optimizely was the go-to A/B testing software. Here's why:
    #1: Super easy to use. You do not need to know how to code, anyone can set up a test and launch it same-day.
    #2: Super easy to understand data. Optimizely essentially analyzes your data for you. Obviously, you should know your stuff when it comes to statistical significance when to stop a test (hint: not just when you reach statistical significance), etc, but the graphs and data charts are crisp and clean.
    #3: Only what you need. I'm sure Optimizely has a TON of features, but I just used it for simple A/B testing. It worked well for this, and I wasn't bogged down with complex aspects that I didn't need. For someone who does want a more complex tool, I'm sure you can find that in Optimizely with more of the advanced features.

    James P.
    Overall rating
    • Industry: Financial Services
    • Company size: 2-10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 5.0 /10

    Okay A/B testing tool - there are better options

    Reviewed on 2018/06/12

    I got the ability to set up A/B tests on my website. Nothing too special, since there's a bunch of...

    I got the ability to set up A/B tests on my website. Nothing too special, since there's a bunch of other software out there that will do the same thing.

    Pros

    I was attracted to Optimizely because it's a low-cost tool to run A/B tests on websites. Even though their prices have changed over the years, it's still one of the lowest-cost solutions out there. It's also easy to use, because the most time-consuming step is putting the code on your site. If you have a small website, you can get it done in a few minutes.

    Cons

    Preview mode is really buggy. I also wish there was a way to segment the results by audience. For example, if I'm running a different type of traffic to a page I want to be able to see a separate page of data specifically for that. The new goal setting flow is also buggy, but it is new. Hopefully they fix all the kinks as time goes on.

    Verified Reviewer
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 11-50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Optimizely Review great!

    Reviewed on 2022/04/04

    Our primary use for A/B testing on our website is to determine which experience leads to the...

    Our primary use for A/B testing on our website is to determine which experience leads to the highest number of leads submitted. We're also including it into the site's personalisation. We've used it in the past for last-minute updates when we didn't have the engineering resources to do so immediately.

    Pros

    With Optimizely, we've been able to conduct A/B tests without the assistance of our developer staff. After a brief period of acclimatization, you'll be ready to go.

    Cons

    The price is significantly higher than some of our direct competitors. In addition, doing a large number of tests at once might be time-consuming.

    Catherine C.
    Overall rating
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    Excellent AB testing tool!

    Reviewed on 2018/04/10

    Pros

    With this tool, you can check which web page or landing page is working best, thanks to the A / B tests.

    This option allows you to compare two pages with their different elements. In real time, you can see which one is getting more visits and more conversions. All this without having to have programming knowledge, since you will not have to write a single code.

    The page that gets the most interactions and the best results will be the one chosen. A good way to guarantee more success in each of your creations.

    Cons

    This software is very expensive, but it is really worth its initial price, everything else is wonderful

    Showing 5 reviews of 96 Read all reviews

    Optimizely FAQs

    Below are some frequently asked questions for Optimizely.

    Optimizely offers the following pricing plans:

    • Starting from: US$50 000,00/year
    • Pricing model: Subscription
    • Free Trial: Not Available

    Optimizely offer Standard, Business, and Enterprise plans. Please contact Optimizely for pricing information.

    Optimizely has the following typical customers:

    51-200, 201-500, 501-1 000, 1 001-5 000

    Optimizely supports the following languages:

    English, German

    Optimizely supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Optimizely integrates with the following applications:

    AT Internet Web Analytics, Ambassador, Amplitude, Bizible, CallRail, ClickTale, ComScore, Crazy Egg, Decibel Insight, Demandbase One, Google Analytics, Hotjar, Inspectlet, Invoca, Justuno, Kissmetrics, LeadsRx, LiveRamp, Localytics, Mixpanel, Mouseflow, Oracle Data Management Platform, Ptengine, Qualaroo, SAP Customer Data Cloud, Salesforce Commerce Cloud, Segment, SessionCam, Tealium Customer Data Hub, Woopra, WordPress

    Optimizely offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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