Marin Software
About Marin Software
Marin Software boasts several AI-powered marketing solutions that empower marketers to save time and sell more. Link all your publisher accounts (Google, Facebook, Amazon, Tiktok, and dozens more), connect online and offline conversions, and let Marin's powerful AI solutions unify your data, identify cross-channel opportunities, automate optimizations, and adjust bids to achieve the targets you set.
Marin also offers Managed Services to help you with short or long-term staffing challenges.
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- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 8.0 /10
User friendly product but need more tailored functionality
Reviewed on 2019/04/30
Marin helps us to track and handle advanced keyword bidding.
Marin helps us to track and handle advanced keyword bidding.
Pros
The most liked feature by me is that Marin helps me to do tasks in bulk to Google And Bing Ads.
Cons
Sometimes graphs don’t correspondent to the chosen filters which is very irritating.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 9.0 /10
Good For Program Management
Reviewed on 2024/03/05
Pros
We use Marin Software for PPC campaign management. The dimensions feature allows us to apply company-specific values into the final URL for offline tracking, and we can roll up and report by those same dimensions easily. Marin's cross-platform reporting makes is easy to pull data for initiatives that are executed in more than one platform.
Cons
Marin's automated bidding is transparent, down to the keyword-level. The only downside with automated bidding is the "Impression Share" target. If a campaign is budget capping and not hitting the IS target, Marin will continue to bid up to increase impression share, which just makes the campaign hit the campaign daily budget faster.
- Industry: Sporting Goods
- Company size: Self Employed
- Used Monthly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 3.0 /10
Better at collecting payment that helping setting up the software.
Reviewed on 2021/05/26
I have used the bidding algorithm for 6 years and it is really solid for large google ads accounts,...
I have used the bidding algorithm for 6 years and it is really solid for large google ads accounts, however anything else I don't use Marin for since it is just not very good at performing manual tasks, the ads editor is much better for that.
Pros
The bidding algorithm which we have used for 6 years, anything else is not worth mentioning.
Cons
Support is bad.
Interface is unintuitive.
Setup is a pain in the "new" Marin One, it was a lot easier in the old Marin Search.
A lot of features are not working in Marin One even though they launched it 2 years ago, so you have to toggle between One, Search and Social which is a real headache.
Eager to collect payments, but not eager to help setting up clients in the new Marin One platform.
Can't answer simple questions about how to setup CPA bidding for facebook, but refer to old guides for the old interface.
Reasons for Choosing Marin Software
Black box scenario with Finch, Marin gives more transparency.Reasons for Switching to Marin Software
I have used it for a long time with the old platform which has been a solid solution, but the new Marin One platform is just completely buggy and half the functionality is not even working after 2 years. I don't think Marin will last in 5 years if they don't improve.- Industry: Hospitality
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Marin Software for YOTEL
Reviewed on 2024/03/28
Pros
I have worked with Marin Software prior to joining YOTEL. The most important thing for us is that the bidding automations reduce my team's workload whilst still allowing us to step in and take control at critical moments. Marin is also very transparent about the way that bid adjustments are calculated which is important for us to understand what is happening
Cons
I think the user interface doesn't necessarily make it very easy for new users to appreciate all the features that are available.
- Industry: Financial Services
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Excellent Support. Excellent Metrics.
Reviewed on 2024/03/06
I'm a one person team and for obvious reasons sometimes get behind on the marketing tasks. The...
I'm a one person team and for obvious reasons sometimes get behind on the marketing tasks. The calls with the Marin team always feel like a refresher for the week instead of what it might feel like when you're always behind! The customer support on top of an awesome dashboard of analytics (customized to your needs) is an incredible value to us.
Pros
I love the ability to pull in all of our campaigns and look across our efforts at one dashboard. We're a small team who was working with a firm to pull this data. For about the same price, we're getting all the data and a roadmap to further optimize our campaigns.
Cons
I didn't love the interface but they just did an overhaul and made some serious improvements. When I've been looking for something within Marin that isn't there, the team is all ears and often able to come up with a solution. They're pulling data from Marin into a web query so that I don't have to manually pull my marketing reports every Friday. It has been a great relationship.
Marin Software FAQs
Below are some frequently asked questions for Marin Software.Q. What type of pricing plans does Marin Software offer?
Marin Software offers the following pricing plans:
- Starting from: US$500.00/month
- Pricing model: Subscription
- Free Trial: Available
MarinOne Enterprise: Marin fee--Greater of Min Fee or % of Publisher Spend Linked to the Application. Minimum $2000/month
Q. Who are the typical users of Marin Software?
Marin Software has the following typical customers:
11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Marin Software support?
Marin Software supports the following languages:
English, French, German, Japanese
Q. Does Marin Software support mobile devices?
Marin Software supports the following devices:
Q. What other apps does Marin Software integrate with?
Marin Software integrates with the following applications:
AdRoll, Adform Ad Server, Adjust, Adobe Analytics, Adverity, Ahrefs, Amazon DSP, AppsFlyer, Basis, Branch, CallRail, CallTrackingMetrics, Citrus, Criteo, Delacon, DialogTech, Feedonomics, Fivetran, Flashtalking, GA4 Quick Analysis Tool, Google Ads, Google Analytics 360, Google Campaign Manager 360, Google Cloud BigQuery, Google Display & Video 360, Google Merchant Center, Google Search Ads 360, Google Search Console, Google Sheets, Google Tag Manager 360, Google Trends, GroundTruth, HubSpot CRM, HubSpot Sales Hub, Infinity Call Tracking, Instacart, Instagram, Invoca, LiveIntent, LiveRamp, MNTN Performance TV, Marchex, MediaMath, Microsoft Monetize SSP, Mixpanel, Neustar UltraDNS, Nielsen DMP, Oracle BlueKai, Outbrain, Pinterest, Quantcast, RevTrax, SEOmonitor, Semrush, Shopify, Snapchat, Stripe, Tableau, Taboola, Tealium Customer Data Hub, Terminus, TikTok, Tradedoubler, Twitter/X, Webtrends, XML, Yahoo Native, YouTube, Zapier, theTradeDesk
Q. What level of support does Marin Software offer?
Marin Software offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat
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