About Bronto Marketing Platform
The Bronto Marketing Platform is a marketing automation and email, mobile & social campaign creation software for e-commerce businesses and major internet retailers. Bronto provides email marketing, with features for shopping cart abandonment, post-purchase campaigns, and VIP and loyalty programs.
Pricing starting from:
N/A
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Bronto Marketing Platform
Key benefits of Bronto Marketing Platform
Devices
Business size
Markets
Australia, Canada, United Kingdom, United States
Supported Languages
English
Pricing starting from:
N/A
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to Bronto Marketing Platform
Images
Features
Total features of Bronto Marketing Platform: 54
- AB Testing
- API
- Activity Dashboard
- Analytics/ROI Tracking
- Auto-Responders
- CAN SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Campaign Segmentation
- Click Tracking
- Contact Management
- Conversion Tracking
- Customer Segmentation
- Customer Surveys
- Customizable CTAs
- Customizable Fields
- Customizable Templates
- Data Import/Export
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Distribution
- Email Marketing
- Email Templates
- Engagement Tracking
- Event Triggered Actions
- Image Library
- Landing Pages/Web Forms
- Lead Management
- List Management
- Mailing List Management
- Marketing Automation
- Marketing Calendar
- Mobile Optimized Emails
- Multi-Channel Communication
- Multi-Channel Marketing
- Multivariate Testing
- Real Time Data
- Reporting & Statistics
- Reporting/Analytics
- SMS Marketing
- Segmentation
- Social Marketing
- Social Media Integration
- Spam Blocker
- Subscriber Management
- Template Management
- Third Party Integrations
- WYSIWYG Editor
- Web Forms
- Website Visitor Tracking
Alternatives
Klaviyo
SendGrid
Campaign Monitor
Mailchimp
Reviews
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- Industry: Internet
- Company size: 51-200 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Endless customization + excellent support
Reviewed on 2018/08/07
Pros
Bronto offers a sophisticated email marketing platform that allows very complex segmentation, A/B testing capabilities and workflow triggers to automate campaigns. Templates provide quick-start opportunities, while there is also the option to get fancy with dynamic content. The live chat support team and account managers are very knowledgable, highly available and provide excellent guidance.
Cons
The message design interface can be a little restrictive for message styling, unless you are working in CSS.
Opening a more intensive support case can take a week or longer to resolve.
The pop-up manager is a bare bones app.
- Industry: Retail
- Company size: 51-200 Employees
- Used for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Evolving platform with strong customer support and accessible features
Reviewed on 2019/12/05
My experience with Bronto was always positive. 6 years ago, when I began using it at a company...
My experience with Bronto was always positive. 6 years ago, when I began using it at a company acquired by Fandango, it was the best platform at creating sophisticated customer segments and personalized automated campaigns. Fast forward 5 years when I came back to it at a new role at DIFF Eyewear, I saw how it evolved and improved. Revenue tracking, site integration, deployment speed and the ui all improved significantly within the platform.
Pros
- Customer care team is top notch
- Segmentation is fast and easy even with databases containing over 2mm subs
- Deployment time improved greatly over the last 5 years
- Easy-to-use journey builder with drag and drop tools
- Exporting stats and reports is also fast and easy compared to many other ESPs
- Owned by Oracle and strongly supported by mother organization
- Competitively prices
- Integrates natively with many other 3rd party platforms, e-commerce shops and content management systems
Cons
- Like most platforms, there is a learning curve to understand all if its features, but they offer online learning, documentation and hand-held tutorials.
Reasons for Choosing Bronto Marketing Platform
Bronto was able to accomplish the same with much less effort and work. Bronto’s drag and drop automation ui made it possible to easily build user journeys and conduct automated A/B testing within a few minutes.Reasons for Switching to Bronto Marketing Platform
Pricing, features and ease of use seemed more favorable with Bronto
- Industry: Real Estate
- Company size: 10 000+ Employees
- Used Weekly for 2+ years
-
Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
One of the best EMS for large scale deployments
Reviewed on 2021/11/15
I highly recommend using Bronto over other email marketing solutions if you plan to send large...
I highly recommend using Bronto over other email marketing solutions if you plan to send large scale deployments
Pros
Bronto can send emails to thousands to leads and customers within minutes. You can also use merge tags to personalize emails.
Cons
The interface looks very dated and needs an overhaul. It would be great if there was a heatmap of email showing user interactions
Reasons for Choosing Bronto Marketing Platform
Cost and speed of email deliveryReasons for Switching to Bronto Marketing Platform
Cost and speed of email delivery- Industry: Sporting Goods
- Company size: 11-50 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Very expensive platform with poor support and missing features
Reviewed on 2019/04/22
Poor. Bronto is very expensive with very poor support and service. Their business model appears to...
Poor. Bronto is very expensive with very poor support and service. Their business model appears to revolve around how they can get the most amount of money possible out of the customer with add ons, missing features, support, integration etc.
We were forced to do a finance agreement, instead of monthly payments for the year. I understand now, why they did this, as I would have disputed and stopped paying when their service stopped working. However, now we have no choice.
Pros
Not much. The email design interface is basic at best. The user interface is clunky. Most of the advanced features never worked for us or worked for a very brief period of time, like until we upgraded our shopping cart, then they wanted more money for implementation and support again.
Cons
Expensive with lots of nickel and diming. The sales rep promised the world, however when it came time to implement these, it never happened. We ended up using Bronto as a really (REALLY) expensive version of Mailchimp. We make very clear exactly what we needed and were given a crash course in the software and implementation with an Indian support team. We made a change to our shopping cart and lost the connection and were charged for the entire implementation again.
Features like cart recovery worked for a very brief period, then stopped and we were not able to get the support to get it to work again.
Other advanced features like B2B marketing and trickle campaigns just never happened.
Things like coupon codes, were part of our discussions all along but somehow left out fo the contract and we were hit with more fees and were never able to get it set up.
They also don't tell you that you need an extra license (at your cost) in NetSuite to use Bronto.
Initially they only included 1m emails, even though we never discussed a limit. They changed this to 4m, which was used up in 6 months. Now they want more money to continue to use it.
Response from Oracle Bronto
Hi there! Thank you for taking the time to review Bronto and sharing your concerns with us. We are truly sorry you have not had a positive experience using Bronto thus far as our goal is always to provide our customers with an excellent and supportive user experience. We want to help you in any way that we can, so please email us directly at [email protected] so that we can ensure you get the support you deserve.
- Industry: Retail
- Company size: 51-200 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Advanced and Expensive
Reviewed on 2021/11/04
Overall experience was good but due to the cost and limited resources, we had to switch to a less...
Overall experience was good but due to the cost and limited resources, we had to switch to a less expensive option.
Pros
With Bronto, the things you can do when it comes to email marketing and marketing, in general, are limitless. We started using the software and everyone was very excited but the efforts and work that were required did not match with the overall performance.
Cons
The biggest negative is cost. In order to make the investment in Bronto work for you, you have to have a dedicated team to work daily with the software.
Bronto Marketing Platform FAQs
Below are some frequently asked questions for Bronto Marketing Platform.Q. What type of pricing plans does Bronto Marketing Platform offer?
Bronto Marketing Platform offers the following pricing plans:
- Starting from:
- Pricing model: Subscription
- Free Trial: Not Available
Contact Bronto directly for pricing information.
Q. Who are the typical users of Bronto Marketing Platform?
Bronto Marketing Platform has the following typical customers:
51-200, 201-500, 501-1 000, 1 001+
Q. What languages does Bronto Marketing Platform support?
Bronto Marketing Platform supports the following languages:
English
Q. Does Bronto Marketing Platform support mobile devices?
Bronto Marketing Platform supports the following devices:
Q. What other apps does Bronto Marketing Platform integrate with?
Bronto Marketing Platform integrates with the following applications:
Barilliance, Baynote, ChannelAdvisor, Google Analytics, Magento Commerce, NetSuite, SLI Systems, Salesforce Commerce Cloud, Shopify, Shopify Plus, WebLinc Direct
Q. What level of support does Bronto Marketing Platform offer?
Bronto Marketing Platform offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep)
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