Bronto

Marketing automation for eCommerce

4 /5 (63 reviews) Write a Review!

Bronto Overview

What is Bronto?

The Bronto Marketing Platform is a marketing automation and email, mobile & social campaign creation software for e-commerce businesses and major internet retailers. Bronto provides email marketing, with features for shopping cart abandonment, post-purchase campaigns, and VIP and loyalty programs.

Bronto Overview

Pricing

Starting from
US$20 000,00

Pricing options

Free Trial
Subscription
Value for money

Contact Bronto directly for pricing information.


Bronto Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia
Supported Languages
English

Media

Sending transactional messages in Bronto
Send service messages in Bronto
Bronto Marketing Platform Dashboard
Bronto Marketing Platform Editor
Bronto Marketing Platform Automation
Bronto Marketing Platform Exporter
Bronto video Bronto screenshot: Sending transactional messages in Bronto Bronto screenshot: Send service messages in Bronto Bronto screenshot: Bronto Marketing Platform Dashboard Bronto screenshot: Bronto Marketing Platform Editor Bronto screenshot: Bronto Marketing Platform Automation Bronto screenshot: Bronto Marketing Platform Exporter

Bronto Reviews

Bronto Reviews

Overall rating
4
/
5
Excellent
21

Very good
30

Average
7

Poor
2

Terrible
3

Value for Money
3,8
Features
3,9
Ease of Use
3,8
Customer Support
4
81% recommended this app
Suzanne P.

Endless customization + excellent support


Egan J.

Evolving platform with strong customer support and accessible features

My experience with Bronto was always positive. 6 years ago, when I began using it at a company acquired by Fandango, it was the best platform at creating sophisticated customer segments and personalized automated campaigns. Fast forward 5 years when I came back to it at a new role at DIFF Eyewear, I saw how it evolved and improved. Revenue tracking, site integration, deployment speed and the ui all improved significantly within the platform.


Verified Reviewer

Very expensive platform with poor support and missing features

Poor. Bronto is very expensive with very poor support and service. Their business model appears to revolve around how they can get the most amount of money possible out of the customer with add ons, missing features, support, integration etc.

We were forced to do a finance agreement, instead of monthly payments for the year. I understand now, why they did this, as I would have disputed and stopped paying when their service stopped working. However, now we have no choice.


Verified Reviewer

Fantastic platform with big capabilities.


Steve W.

Miss working with Bronto

Overall, Bronto was the best ESP I have used for small-medium sized B2C businesses (~400 employees worldwide). If you are tiny, it's probably overkill. If you're larger, it won't have flexibility of some of the enterprise-level ESPs. Their employees are all about practical, quick solutions to real problems faced by email marketers.


Suzanne P.
Industry: Internet
Company size: 51-200 Employees

Endless customization + excellent support

Used Daily for 2+ years
Reviewed on 2018/08/07
Review Source: Capterra

Pros

Bronto offers a sophisticated email marketing platform that allows very complex segmentation, A/B testing capabilities and workflow triggers to automate campaigns. Templates provide quick-start opportunities, while there is also the option to get fancy with dynamic content. The live chat support team and account managers are very knowledgable, highly available and provide excellent guidance.

Cons

The message design interface can be a little restrictive for message styling, unless you are working in CSS.
Opening a more intensive support case can take a week or longer to resolve.
The pop-up manager is a bare bones app.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Egan J.
Industry: Retail
Company size: 51-200 Employees

Evolving platform with strong customer support and accessible features

Used Other for 1+ year
Reviewed on 2019/12/05
Review Source: Capterra

My experience with Bronto was always positive. 6 years ago, when I began using it at a company acquired by Fandango, it was the best platform at creating sophisticated customer segments and personalized automated campaigns. Fast forward 5 years when I came back to it at a new role at DIFF Eyewear, I saw how it evolved and improved. Revenue tracking, site integration, deployment speed and the ui all improved significantly within the platform.

Pros

- Customer care team is top notch
- Segmentation is fast and easy even with databases containing over 2mm subs
- Deployment time improved greatly over the last 5 years
- Easy-to-use journey builder with drag and drop tools
- Exporting stats and reports is also fast and easy compared to many other ESPs
- Owned by Oracle and strongly supported by mother organization
- Competitively prices
- Integrates natively with many other 3rd party platforms, e-commerce shops and content management systems

Cons

- Like most platforms, there is a learning curve to understand all if its features, but they offer online learning, documentation and hand-held tutorials.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Verified Reviewer
Industry: Sporting Goods
Company size: 11-50 Employees

Very expensive platform with poor support and missing features

Used Daily for 6-12 months
Reviewed on 2019/04/22
Review Source: Capterra

Poor. Bronto is very expensive with very poor support and service. Their business model appears to revolve around how they can get the most amount of money possible out of the customer with add ons, missing features, support, integration etc.

We were forced to do a finance agreement, instead of monthly payments for the year. I understand now, why they did this, as I would have disputed and stopped paying when their service stopped working. However, now we have no choice.

Pros

Not much. The email design interface is basic at best. The user interface is clunky. Most of the advanced features never worked for us or worked for a very brief period of time, like until we upgraded our shopping cart, then they wanted more money for implementation and support again.

Cons

Expensive with lots of nickel and diming. The sales rep promised the world, however when it came time to implement these, it never happened. We ended up using Bronto as a really (REALLY) expensive version of Mailchimp. We make very clear exactly what we needed and were given a crash course in the software and implementation with an Indian support team. We made a change to our shopping cart and lost the connection and were charged for the entire implementation again.

Features like cart recovery worked for a very brief period, then stopped and we were not able to get the support to get it to work again.

Other advanced features like B2B marketing and trickle campaigns just never happened.

Things like coupon codes, were part of our discussions all along but somehow left out fo the contract and we were hit with more fees and were never able to get it set up.

They also don't tell you that you need an extra license (at your cost) in NetSuite to use Bronto.

Initially they only included 1m emails, even though we never discussed a limit. They changed this to 4m, which was used up in 6 months. Now they want more money to continue to use it.

Response from Oracle Bronto

Hi there! Thank you for taking the time to review Bronto and sharing your concerns with us. We are truly sorry you have not had a positive experience using Bronto thus far as our goal is always to provide our customers with an excellent and supportive user experience. We want to help you in any way that we can, so please email us directly at [email protected] so that we can ensure you get the support you deserve.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 0.0/10

Verified Reviewer
Industry: Hospitality

Fantastic platform with big capabilities.

Used Daily for 1+ year
Reviewed on 2018/07/31
Review Source: Capterra

Pros

We started using the Bronto Marketing Platform about a year ago for all of our in-house email marketing efforts. Compared to our previous platform, it was easy to tell that Bronto was a more robust platform from the get-go. It's easy to work with, extremely smart and offers powerful strategies to get the most out of email marketing. This includes automated responders which are helpful for our e-Newsletter welcome email, campaign signups and more. Bronto also allows us to target subscribers based on what content they have clicked on in previous emails. We love the ability to optimize sends by time of day or day of the week and how easily we can segment our lists. Even the reporting within the Bronto platform itself is top notch and provides the detail we need. We've had it for a year, but there is still much more capabilities that we have yet to explore.

Cons

It would be nice if Bronto had an easier way to identify hard vs. soft bounces each email send. You either have to run a segmented report or pull from all contacts in Bronto and sort based on list. It would be great if this was a Legacy Report option. We also track list growth each month in the Legacy Reports, but it would also be great to track segment growth. Right now I jump in at the beginning of each month to compare growth from the previous month for all segments.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Steve W.
Industry: Apparel & Fashion
Company size: 201-500 Employees

Miss working with Bronto

Used Daily for 2+ years
Reviewed on 2018/12/18
Review Source: Capterra

Overall, Bronto was the best ESP I have used for small-medium sized B2C businesses (~400 employees worldwide). If you are tiny, it's probably overkill. If you're larger, it won't have flexibility of some of the enterprise-level ESPs. Their employees are all about practical, quick solutions to real problems faced by email marketers.

Pros

Bronto is logically organized, something which unfortunately can't be said of all ESPs. It offers programs like abandoned cart, email signup modals (layers) with fairly easy implementation. Easy to add variables to subscriber profiles. But the BEST element is the live chat support. These folks truly unlock the potential of the platform.

Cons

It could hold sales data, but doesn't allow you any easy way to see that data in tables. And you can't add tables for ancillary data like "store locations" that would make dynamic content easier. As with any software, sometimes you run into road blocks: they have a site where you can post ideas for the platform and other users can vote on them, but even then these take time.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

User recommendation
7,8/10
Based on 63 user ratings
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Bronto Pricing

Bronto Pricing

Starting from
US$20 000,00
Free Trial
Subscription
Value for money

Contact Bronto directly for pricing information.

Contact Bronto directly for pricing information.

Value for Money
3,8/5
Based on 63 user ratings
Compare value for money rating with alternatives
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Bronto Features

Bronto Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
3,9/5
Based on 63 user ratings
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Categories

Additional information for Bronto

Additional information for Bronto

Key features of Bronto

  • Apply campaign workflow filters
  • Bronto app center for add-ons
  • Campaign comparison reports
  • Campaign management
  • Campaign planning
  • Campaign scheduling
  • Cart abandonment reminders
  • Create personalized campaigns and messages
  • Customer segmentation
  • Customizable dashboards
  • Customizable web forms
  • Drag & drop automation
  • Drip email marketing
  • Event triggered email
  • Facebook and Twitter campaigns
  • Mobile-friendly email and SMS campaigns
  • Multi-channel communication
  • Multi-channel, unified campaigns
  • Multi-currency filtering
  • Open API
  • Over 35 actionable reports
  • Post-purchase campaigns
  • RFM (Recency, Frequency, Monetary Value) metrics calculation
  • Revenue source tracking
  • SMS integration
  • SMS marketing
  • SMS service messages
  • Social media integration
  • Third party integrations
  • VIP & loyalty programs

Benefits

  • Personalized SMS messages: Include information such as purchasing history, last order data, average order value and total revenue. Send service messages such as order and shipping confirmations.

  • Reporting & Analytics: Use over 35 insightful and actionable reports provided by Bronto, or create custom dashboards to display your most important KPIs. Track revenue and compare the performance of campaigns and messages.

  • Import e-commerce data: The Bronto Marketing Platform integrates with a number of 3rd party apps to facilitate the import of customer purchase data. Bronto integrates with Magento, MarketLive and DemandWare. They also have an open API.

  • Drag-and-Drop Features: Create multi-step workflows for marketing activities and campaigns using a drag-and-drop canvas. Add email, Facebook, Twitter and SMS activities into the workflow.

  • Post-purchase campaigns: Have post-purchase messages sent based on events and segment membership changes on your e-commerce platform or in Bronto. Include personalized purchase data for increased relevancy.

  • Bronto FAQs

    Bronto FAQs

    Below are some frequently asked questions for Bronto.

    Q. What type of pricing plans does Bronto offer?

    Bronto offers the following pricing plans:

    Starting from: US$20 000,00

    Pricing model: Subscription

    Free Trial: Not Available

    Contact Bronto directly for pricing information.

    Q. What are the main features of Bronto?

    Bronto offers the following features:

    • Apply campaign workflow filters
    • Bronto app center for add-ons
    • Campaign comparison reports
    • Campaign management
    • Campaign planning
    • Campaign scheduling
    • Cart abandonment reminders
    • Create personalized campaigns and messages
    • Customer segmentation
    • Customizable dashboards
    • Customizable web forms
    • Drag & drop automation
    • Drip email marketing
    • Event triggered email
    • Facebook and Twitter campaigns
    • Mobile-friendly email and SMS campaigns
    • Multi-channel communication
    • Multi-channel, unified campaigns
    • Multi-currency filtering
    • Open API
    • Over 35 actionable reports
    • Post-purchase campaigns
    • RFM (Recency, Frequency, Monetary Value) metrics calculation
    • Revenue source tracking
    • SMS integration
    • SMS marketing
    • SMS service messages
    • Social media integration
    • Third party integrations
    • VIP & loyalty programs

    Q. Who are the typical users of Bronto?

    Bronto has the following typical customers:

    Large Enterprises, Mid Size Business

    Q. What languages does Bronto support?

    Bronto supports the following languages:

    English

    Q. What type of pricing plans does Bronto offer?

    Bronto has the following pricing plans:

    Subscription

    Q. Does Bronto support mobile devices?

    We do not have any information about what devices Bronto supports

    Q. What other apps does Bronto integrate with?

    Bronto integrates with the following applications:

    Bitium, Custora, Grow, Help Scout, Justuno, Magnetic, NetSuite, Pulse Commerce Order & Inventory Platform, Sprinklr, Zoho SalesIQ

    Q. What level of support does Bronto offer?

    Bronto offers the following support options:

    Online Support, Phone Support, Video Tutorials, FAQs, Knowledge Base