About Bronto Marketing Platform

The Bronto Marketing Platform is a marketing automation and email, mobile & social campaign creation software for e-commerce businesses and major internet retailers. Bronto provides email marketing, with features for shopping cart abandonment, post-purchase campaigns, and VIP and loyalty programs.

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Bronto Marketing Platform

Key benefits of Bronto Marketing Platform

  • Personalized SMS messages: Include information such as purchasing history, last order data, average order value and total revenue. Send service messages such as order and shipping confirmations.

  • Reporting & Analytics: Use over 35 insightful and actionable reports provided by Bronto, or create custom dashboards to display your most important KPIs. Track revenue and compare the performance of campaigns and messages.

  • Import e-commerce data: The Bronto Marketing Platform integrates with a number of 3rd party apps to facilitate the import of customer purchase data. Bronto integrates with Magento, MarketLive and DemandWare. They also have an open API.

  • Drag-and-Drop Features: Create multi-step workflows for marketing activities and campaigns using a drag-and-drop canvas. Add email, Facebook, Twitter and SMS activities into the workflow.

  • Post-purchase campaigns: Have post-purchase messages sent based on events and segment membership changes on your e-commerce platform or in Bronto. Include personalized purchase data for increased relevancy.

  • Devices

    Business size

    S M L

    Markets

    Australia, Canada, United Kingdom, United States

    Supported Languages

    English

    Pricing starting from:

    N/A

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Bronto Marketing Platform

    Images

    Bronto Marketing Platform Software - Bronto Marketing Platform Dashboard
    Bronto Marketing Platform Software - Bronto Marketing Platform Editor
    Bronto Marketing Platform Software - Bronto Marketing Platform Automation
    Bronto Marketing Platform Software - Bronto Marketing Platform Exporter
    Bronto Marketing Platform Software - Send service messages in Bronto
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    Bronto Marketing Platform Software - Bronto Marketing Platform Dashboard Bronto Marketing Platform Software - Bronto Marketing Platform Editor Bronto Marketing Platform Software - Bronto Marketing Platform Automation Bronto Marketing Platform Software - Bronto Marketing Platform Exporter Bronto Marketing Platform Software - Send service messages in Bronto Bronto Marketing Platform Software - Sending transactional messages in Bronto

    Features

    Total features of Bronto Marketing Platform: 54

    • AB Testing
    • API
    • Activity Dashboard
    • Analytics/ROI Tracking
    • Auto-Responders
    • CAN SPAM Compliance
    • CRM
    • Campaign Analytics
    • Campaign Management
    • Campaign Scheduling
    • Campaign Segmentation
    • Click Tracking
    • Contact Management
    • Conversion Tracking
    • Customer Segmentation
    • Customer Surveys
    • Customizable CTAs
    • Customizable Fields
    • Customizable Templates
    • Data Import/Export
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Marketing
    • Email Templates
    • Engagement Tracking
    • Event Triggered Actions
    • Image Library
    • Landing Pages/Web Forms
    • Lead Management
    • List Management
    • Mailing List Management
    • Marketing Automation
    • Marketing Calendar
    • Mobile Optimized Emails
    • Multi-Channel Communication
    • Multi-Channel Marketing
    • Multivariate Testing
    • Real Time Data
    • Reporting & Statistics
    • Reporting/Analytics
    • SMS Marketing
    • Segmentation
    • Social Marketing
    • Social Media Integration
    • Spam Blocker
    • Subscriber Management
    • Template Management
    • Third Party Integrations
    • WYSIWYG Editor
    • Web Forms
    • Website Visitor Tracking

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    Reviews

    Overall rating

    4,0 /5
    (68)
    Value for Money
    3,7/5
    Features
    4,0/5
    Ease of Use
    3,7/5
    Customer Support
    4,0/5

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    Showing 5 reviews of 68
    Suzanne P.
    Overall rating
    • Industry: Internet
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Endless customization + excellent support

    Reviewed on 2018/08/07

    Pros

    Bronto offers a sophisticated email marketing platform that allows very complex segmentation, A/B testing capabilities and workflow triggers to automate campaigns. Templates provide quick-start opportunities, while there is also the option to get fancy with dynamic content. The live chat support team and account managers are very knowledgable, highly available and provide excellent guidance.

    Cons

    The message design interface can be a little restrictive for message styling, unless you are working in CSS.
    Opening a more intensive support case can take a week or longer to resolve.
    The pop-up manager is a bare bones app.

    Egan J.
    Overall rating
    • Industry: Retail
    • Company size: 51-200 Employees
    • Used for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Evolving platform with strong customer support and accessible features

    Reviewed on 2019/12/05

    My experience with Bronto was always positive. 6 years ago, when I began using it at a company...

    My experience with Bronto was always positive. 6 years ago, when I began using it at a company acquired by Fandango, it was the best platform at creating sophisticated customer segments and personalized automated campaigns. Fast forward 5 years when I came back to it at a new role at DIFF Eyewear, I saw how it evolved and improved. Revenue tracking, site integration, deployment speed and the ui all improved significantly within the platform.

    Pros

    - Customer care team is top notch
    - Segmentation is fast and easy even with databases containing over 2mm subs
    - Deployment time improved greatly over the last 5 years
    - Easy-to-use journey builder with drag and drop tools
    - Exporting stats and reports is also fast and easy compared to many other ESPs
    - Owned by Oracle and strongly supported by mother organization
    - Competitively prices
    - Integrates natively with many other 3rd party platforms, e-commerce shops and content management systems

    Cons

    - Like most platforms, there is a learning curve to understand all if its features, but they offer online learning, documentation and hand-held tutorials.

    Alternatives Considered

    Sailthru and Klaviyo

    Reasons for Choosing Bronto Marketing Platform

    Bronto was able to accomplish the same with much less effort and work. Bronto’s drag and drop automation ui made it possible to easily build user journeys and conduct automated A/B testing within a few minutes.

    Reasons for Switching to Bronto Marketing Platform

    Pricing, features and ease of use seemed more favorable with Bronto
    Sheryl S.
    Overall rating
    • Industry: Real Estate
    • Company size: 10 000+ Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    One of the best EMS for large scale deployments

    Reviewed on 2021/11/15

    I highly recommend using Bronto over other email marketing solutions if you plan to send large...

    I highly recommend using Bronto over other email marketing solutions if you plan to send large scale deployments

    Pros

    Bronto can send emails to thousands to leads and customers within minutes. You can also use merge tags to personalize emails.

    Cons

    The interface looks very dated and needs an overhaul. It would be great if there was a heatmap of email showing user interactions

    Alternatives Considered

    SendGrid, Klaviyo and Campaign Monitor

    Reasons for Choosing Bronto Marketing Platform

    Cost and speed of email delivery

    Switched From

    SendGrid and Campaign Monitor

    Reasons for Switching to Bronto Marketing Platform

    Cost and speed of email delivery
    Verified Reviewer
    Overall rating
    • Industry: Sporting Goods
    • Company size: 11-50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    Very expensive platform with poor support and missing features

    Reviewed on 2019/04/22

    Poor. Bronto is very expensive with very poor support and service. Their business model appears to...

    Poor. Bronto is very expensive with very poor support and service. Their business model appears to revolve around how they can get the most amount of money possible out of the customer with add ons, missing features, support, integration etc.

    We were forced to do a finance agreement, instead of monthly payments for the year. I understand now, why they did this, as I would have disputed and stopped paying when their service stopped working. However, now we have no choice.

    Pros

    Not much. The email design interface is basic at best. The user interface is clunky. Most of the advanced features never worked for us or worked for a very brief period of time, like until we upgraded our shopping cart, then they wanted more money for implementation and support again.

    Cons

    Expensive with lots of nickel and diming. The sales rep promised the world, however when it came time to implement these, it never happened. We ended up using Bronto as a really (REALLY) expensive version of Mailchimp. We make very clear exactly what we needed and were given a crash course in the software and implementation with an Indian support team. We made a change to our shopping cart and lost the connection and were charged for the entire implementation again.

    Features like cart recovery worked for a very brief period, then stopped and we were not able to get the support to get it to work again.

    Other advanced features like B2B marketing and trickle campaigns just never happened.

    Things like coupon codes, were part of our discussions all along but somehow left out fo the contract and we were hit with more fees and were never able to get it set up.

    They also don't tell you that you need an extra license (at your cost) in NetSuite to use Bronto.

    Initially they only included 1m emails, even though we never discussed a limit. They changed this to 4m, which was used up in 6 months. Now they want more money to continue to use it.

    Response from Oracle Bronto

    Hi there! Thank you for taking the time to review Bronto and sharing your concerns with us. We are truly sorry you have not had a positive experience using Bronto thus far as our goal is always to provide our customers with an excellent and supportive user experience. We want to help you in any way that we can, so please email us directly at [email protected] so that we can ensure you get the support you deserve.

    Kristina K.
    Overall rating
    • Industry: Retail
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 5.0 /10

    Advanced and Expensive

    Reviewed on 2021/11/04

    Overall experience was good but due to the cost and limited resources, we had to switch to a less...

    Overall experience was good but due to the cost and limited resources, we had to switch to a less expensive option.

    Pros

    With Bronto, the things you can do when it comes to email marketing and marketing, in general, are limitless. We started using the software and everyone was very excited but the efforts and work that were required did not match with the overall performance.

    Cons

    The biggest negative is cost. In order to make the investment in Bronto work for you, you have to have a dedicated team to work daily with the software.

    Showing 5 reviews of 68 Read all reviews

    Bronto Marketing Platform FAQs

    Below are some frequently asked questions for Bronto Marketing Platform.

    Bronto Marketing Platform offers the following pricing plans:

    • Starting from:
    • Pricing model: Subscription
    • Free Trial: Not Available

    Contact Bronto directly for pricing information.

    Bronto Marketing Platform has the following typical customers:

    51-200, 201-500, 501-1 000, 1 001+

    Bronto Marketing Platform supports the following languages:

    English

    Bronto Marketing Platform supports the following devices:

    Bronto Marketing Platform integrates with the following applications:

    Barilliance, Baynote, ChannelAdvisor, Google Analytics, Magento Commerce, NetSuite, SLI Systems, Salesforce Commerce Cloud, Shopify, Shopify Plus, WebLinc Direct

    Bronto Marketing Platform offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep)

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