Bronto

Bronto

Marketing automation for eCommerce

4.1/5 (59 reviews)

Bronto Overview

The Bronto Marketing Platform is a marketing automation and email, mobile & social campaign creation software for e-commerce businesses and major internet retailers. Bronto provides email marketing, with features for shopping cart abandonment, post-purchase campaigns, and VIP and loyalty programs.

Pricing

Starting from
US$20 000,00
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Canada, Europe, Middle-East and Africa, United Kingdom, United States

Supported Languages

English

Bronto Reviews

Overall rating
4.1/5
83% positive reviews
20
Excellent
29
Very good
7
Average
1
Poor
2
Terrible
Verified Reviewer

Fantastic platform with big capabilities.

Used Daily for 1+ year
Reviewed on 2018/07/31
Review Source: Capterra

Pros

We started using the Bronto Marketing Platform about a year ago for all of our in-house email marketing efforts. Compared to our previous platform, it was easy to tell that Bronto was a more robust platform from the get-go. It's easy to work with, extremely smart and offers powerful strategies to get the most out of email marketing. This includes automated responders which are helpful for our e-Newsletter welcome email, campaign signups and more. Bronto also allows us to target subscribers based on what content they have clicked on in previous emails. We love the ability to optimize sends by time of day or day of the week and how easily we can segment our lists. Even the reporting within the Bronto platform itself is top notch and provides the detail we need. We've had it for a year, but there is still much more capabilities that we have yet to explore.

Cons

It would be nice if Bronto had an easier way to identify hard vs. soft bounces each email send. You either have to run a segmented report or pull from all contacts in Bronto and sort based on list. It would be great if this was a Legacy Report option. We also track list growth each month in the Legacy Reports, but it would also be great to track segment growth. Right now I jump in at the beginning of each month to compare growth from the previous month for all segments.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Steve W.

Miss working with Bronto

Used Daily for 2+ years
Reviewed on 2018/12/18
Review Source: Capterra

Overall, Bronto was the best ESP I have used for small-medium sized B2C businesses (~400 employees worldwide). If you are tiny, it's probably overkill. If you're larger, it won't have flexibility of some of the enterprise-level ESPs. Their employees are all about practical, quick solutions to real problems faced by email marketers.

Pros

Bronto is logically organized, something which unfortunately can't be said of all ESPs. It offers programs like abandoned cart, email signup modals (layers) with fairly easy implementation. Easy to add variables to subscriber profiles. But the BEST element is the live chat support. These folks truly unlock the potential of the platform.

Cons

It could hold sales data, but doesn't allow you any easy way to see that data in tables. And you can't add tables for ancillary data like "store locations" that would make dynamic content easier. As with any software, sometimes you run into road blocks: they have a site where you can post ideas for the platform and other users can vote on them, but even then these take time.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Richard D.

Mostly Good.

Used Daily for 2+ years
Reviewed on 2018/03/08
Review Source: Capterra

Pros

In a word, Segmentation. Bronto is one of the best in the industry at segmentation and I can't find much of anything I can't build a segment for. The workflow tools are also pretty nice.

Cons

Bronto is still years behind other platforms when it comes to the data they provide about opens on specific devices. Mobile or desktop are generally grouped and same for the rendering engine of the mail client. This is better than it was but still poor. I would also like to be able to pull proper data from the dashboard instead of being given some arbitrary presets that are never accurate for the timeframe I need them to be. This would help evaluate yearly results and even compare with the same month of the previous year. Bronto only holds 3 months of data by default whereas I have reviewed other platforms that hold 18 months (by default) in order to allow these types of comparisons.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Marie R.

Mixed Thoughts

Used Daily for 2+ years
Reviewed on 2019/02/12
Review Source: Capterra

Pros

I like the time release of emails, and the resend option for emails that weren't open. I also really like the list cleaning options.

Cons

It isn't very easy to use on mobile I have to use the desktop version on my phone. I wish there were more ways to learn how to use all of its features. I also think the site can be slow at times.

Response from Oracle + Bronto

Hi Marie! Thanks for taking the time to review Bronto. Feedback like yours helps us continually improve the Bronto experience on mobile and desktop. For help learning more about our features, we recommend utilizing the Bronto Help tab in the BMP. The Help tab contains links to the content that is relevant to the Bronto page you are on. The content includes links to help topics, videos, page tours, and guided walk-throughs. To access the Help Tab, click the Help icon in the top banner, and the Help Tab will slide open. For personalized help, you can reach out to your Account Manager about specific features and they will be happy to assist.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

6.0/10
Verified Reviewer

Bronto has helped in growing our email results across our 2 unique storefronts.

Used Daily for 2+ years
Reviewed on 2018/03/08
Review Source: Capterra

Bronto was instrumental at the start in helping us manage our lists better, and through A/B testing refined what our customers enjoy seeing from our email marketing.
Cost - for our usage there are others who are now providing the capabilities for our needs as Bronto at cost savings. Bronto still continues to offer innovations to help in customer engagement, but these are all offered as an additional monthly charge and not part of their standard package.

Pros

Bronto's WYSIWYG user interface to design emails is extremely user-friendly and a knowledge of HTML is not required to design fantastic emails. A code view is available if preferred, and is sometimes needed to add in elements like animated gifs. A/B Testing, delayed sends, and Netsuite integration for more personalized send have all contributed as our email revenue has grown in our time with Bronto.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10

Bronto Pricing

Starting from
US$20 000,00
Pricing options
Free Trial
Subscription
Value for money

Contact Bronto directly for pricing information.

Bronto Features

  • A/B Testing
  • API
  • Activity Dashboard
  • Campaign Analysis
  • Campaign Management
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Email Marketing
  • Engagement Analytics
  • Multi-Channel Marketing
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Third Party Integration

  • Automatic Notifications
  • Content Management
  • Customizable Branding
  • Monitoring
  • Real Time Analytics

Additional information for Bronto

Key features of Bronto

  • Apply campaign workflow filters
  • Bronto app center for add-ons
  • Campaign comparison reports
  • Campaign management
  • Campaign planning
  • Campaign scheduling
  • Cart abandonment reminders
  • Create personalized campaigns and messages
  • Customer segmentation
  • Customizable dashboards
  • Customizable web forms
  • Drag & drop automation
  • Drip email marketing
  • Event triggered email
  • Facebook and Twitter campaigns
  • Mobile-friendly email and SMS campaigns
  • Multi-channel communication
  • Multi-channel, unified campaigns
  • Multi-currency filtering
  • Open API
  • Over 35 actionable reports
  • Post-purchase campaigns
  • RFM (Recency, Frequency, Monetary Value) metrics calculation
  • Revenue source tracking
  • SMS integration
  • SMS marketing
  • SMS service messages
  • Social media integration
  • Third party integrations
  • VIP & loyalty programs

Benefits

  • Personalized SMS messages: Include information such as purchasing history, last order data, average order value and total revenue. Send service messages such as order and shipping confirmations.

  • Reporting & Analytics: Use over 35 insightful and actionable reports provided by Bronto, or create custom dashboards to display your most important KPIs. Track revenue and compare the performance of campaigns and messages.

  • Import e-commerce data: The Bronto Marketing Platform integrates with a number of 3rd party apps to facilitate the import of customer purchase data. Bronto integrates with Magento, MarketLive and DemandWare. They also have an open API.

  • Drag-and-Drop Features: Create multi-step workflows for marketing activities and campaigns using a drag-and-drop canvas. Add email, Facebook, Twitter and SMS activities into the workflow.

  • Post-purchase campaigns: Have post-purchase messages sent based on events and segment membership changes on your e-commerce platform or in Bronto. Include personalized purchase data for increased relevancy.

  • Bronto FAQs

    Below are some frequently asked questions for Bronto.

    Q. What type of pricing plans does Bronto offer?

    Bronto offers the following pricing plans:

    Starting from: US$20 000,00

    Pricing model: Subscription

    Free Trial: Not Available

    Contact Bronto directly for pricing information.

    Q. What are the main features of Bronto?

    Bronto offers the following features:

    • Apply campaign workflow filters
    • Bronto app center for add-ons
    • Campaign comparison reports
    • Campaign management
    • Campaign planning
    • Campaign scheduling
    • Cart abandonment reminders
    • Create personalized campaigns and messages
    • Customer segmentation
    • Customizable dashboards
    • Customizable web forms
    • Drag & drop automation
    • Drip email marketing
    • Event triggered email
    • Facebook and Twitter campaigns
    • Mobile-friendly email and SMS campaigns
    • Multi-channel communication
    • Multi-channel, unified campaigns
    • Multi-currency filtering
    • Open API
    • Over 35 actionable reports
    • Post-purchase campaigns
    • RFM (Recency, Frequency, Monetary Value) metrics calculation
    • Revenue source tracking
    • SMS integration
    • SMS marketing
    • SMS service messages
    • Social media integration
    • Third party integrations
    • VIP & loyalty programs

    Q. Who are the typical users of Bronto?

    Bronto has the following typical customers:

    Large Enterprises, Mid Size Business

    Q. What languages does Bronto support?

    Bronto supports the following languages:

    English

    Q. What type of pricing plans does Bronto offer?

    Bronto has the following pricing plans:

    Subscription

    Q. Does Bronto support mobile devices?

    We do not have any information about what devices Bronto supports

    Q. What other apps does Bronto integrate with?

    Bronto integrates with the following applications:

    Bitium, Custora, Grow, Help Scout, Justuno, Magnetic, NetSuite, Pulse Commerce OMS, Sprinklr, Zoho SalesIQ

    Q. What level of support does Bronto offer?

    Bronto offers the following support options:

    FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials