Wix

4.4 (10,007)
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Website builder & business management platform

About Wix

Wix is an industry-leading website-building and business management platform that helps users create any type of website and expand their online presence. Wix offers its users different ways to build their sites; for those less tech-savvy, the Wix Editor is the way to go. It boasts a choice of over 900 pre-designed templates that can be customized with an intuitive drag-and-drop editor and various other AI capabilities like an automated text generator.

For developers, Velo by Wix gives the ultimate customization capabilities. Velo is a comprehensive web development platform that enables users to create state-of-the-art sites and web applications. Users can customize the behavior of Wix components, manage data, build web apps, and create robust websites, all while using the visual elements of the Wix Editor.

Other Wix features include mobile-friendly optimization, custom domain names, one-pager websites, as well as beautiful blogs, social buttons and online stores. Users can manage site design with templates, an image editor, high-resolution stock images, plus video backgrounds, and more. Wix also takes care of all the website hosting and security for its users with sturdy infrastructure for speedy page loading and by ensuring that every site is optimized for Core Web Vitals.

Wix is also much more than a website builder. It's a comprehensive business management platform. Users can gain valuable insights through site analytics and optimize visibility using the SEO wizard. They can enjoy a personalized mailbox and leverage communication and financial tools to streamline and automate operations. They can also create, send, and share impactful emails about sales, new products, services, or events using Wix's email marketing technology.

Lastly, Wix’s tools can now be accessed from anywhere on the web with Wix Headless. This cutting-edge API and convenience SDK (node), lets users access the very same business management platform and services that power businesses on Wix, from any app or website that users build.

And when it comes to support, users can fall back on a 24/7 help center, knowledge base, video tutorials and walkthroughs, and phone calls.


Key benefits of Wix

Wix is the only drag and drop website editor that offers users HTML5 capabilities.

Perfect both for business website and a personal portfolio.

Change colors, text, backgrounds, pics & more to create a unique site.

Wix is dedicated to providing users with the best, most reliable hosting, 100% free.

All users need in one place. Create websites, mobile sites, Facebook pages & blogs too.


Images

Wix Software - Choose from a variety of professional templates
Wix Software - Manage your site from your dashboard
Wix Software - Set up database collections, build content rich websites, or add custom forms
Wix Software - Analytics
Wix Software - Wix manage bookings
View 6 more
Wix video
Wix Software - Choose from a variety of professional templates
Wix Software - Manage your site from your dashboard
Wix Software - Set up database collections, build content rich websites, or add custom forms
Wix Software - Analytics
Wix Software - Wix manage bookings

Not sure about Wix? Compare with a popular alternative

Wix

4.4 (10,007)
VS.

Starting Price

US$16.00
month
US$89.00
year

Pricing Options

Free version
Free trial
Free version
Free trial

Features

112
15

Integrations

55
No integrations found

Ease of Use

4.4 (10,007)
4.6 (1,100)

Value for Money

4.3 (10,007)
4.8 (1,100)

Customer Service

4.2 (10,007)
4.9 (1,100)
Green rating bars show the winning product based on the average rating and number of reviews.

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Reviews

Overall rating

4.4 /5
(10,007)
Value for Money
4.3/5
Features
4.2/5
Ease of Use
4.4/5
Customer Support
4.2/5

Already have Wix?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 10,007
Caitlin
Caitlin
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Love using Wix!

Reviewed on 2024/10/24

Overall, I really enjoy this resource and using it to help small businesses build stylish and...

Overall, I really enjoy this resource and using it to help small businesses build stylish and useful websites.

Pros

It's incredibly user-friendly and intuitive. You can build really professional-looking sites without having to have this depth of skill or experience.

Cons

The AI generation is still coming together; it's a great tool, but does require proofing and tweaking to personalize.

latoya
Overall rating
  • Industry: Cosmetics
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The last hosting site you'll need

Reviewed on 2024/10/08

I had another platform for my website but it was old and out of date. It was also really limited to...

I had another platform for my website but it was old and out of date. It was also really limited to updating pages and almost no other apps could integrate with it it.

Pros

It's so easy to customize, especially if you don't have a big design background and get overwhelmed with techy stuff

Cons

The only thing I don't like about wix is the lack of ability to display the checkout options. I've seen pages where the full checkout process is on the same screen as the product which isnt the case with wix. Other than that i love it

Alternatives Considered

Shopify

Reasons for Choosing Wix

Wix had the ability to integrate more apps and the potential for my business to grow.

Switched From

Squarespace

Reasons for Switching to Wix

I felt like it gave me more brand control. Shopify seemed to be geared solely toward e-commerce where Wix offered both.
Angelica
Overall rating
  • Industry: Consumer Services
  • Company size: Self Employed
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

Good for Beginners

Reviewed on 2024/09/20

My experience overall with wix has been a good learning experience.

My experience overall with wix has been a good learning experience.

Pros

I like that I can create multiple web pages. I can customize the pages in multiple different ways by using the templates provided.

Cons

There are some bugs in their AI website creation feature such as:
-The ai limited to only the initial prompt description
-limited customization features

The pricing structure is confusing, for example wix offers a yearly or monthly subscription with one year free domain. When you pay for the yearly price they still charge monthly for the hosting but their pricing model implies that when you pay the annual subscription price, it also includes the hosting. They need to make it clearer for consumers.

I also don’t like that you can’t create custom logos and designs within Wix and can’t link sites like Canva to Wix in order to achieve that.

Iszy
Overall rating
  • Industry: Food & Beverages
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

I love the interface, but when will Wix get better SEO?

Reviewed on 2024/08/14

I enjoy using it with my work, and I also chose to use it for my own personal website, but there...

I enjoy using it with my work, and I also chose to use it for my own personal website, but there are tiny details like the terrible SEO that really ruins it for me. I've encountered more issues on platforms like Wordpress or Squarespace, so it's really a lesser of two evils case.

Pros

I love the Wix interface, and in particular the Wix Studio. It gives so much customization for a website with very little UX design knowledge required, and it gives you way more freedom with your site than platforms like Squarespace.

Cons

They are really quite terrible with SEO. It is near impossible to get sites to rank, and there is a lot of unnecessary HTML that is added to your site that you can't edit or remove, which in turn leads to quite poor loading speeds and lower than average SEO scores. Especially considering that there is no recipe schema plugin, like you get with Wordpress, I have to write my own less effective recipe schema to try and help my recipes rank.

Allensia
Overall rating
  • Industry: Consumer Services
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

"Good for Beginners, But Pricing and Flexibility Could Be Better"

Reviewed on 2024/10/11

Overall Experience: I used Wix for one year, and my experience was generally positive. I initially...

Overall Experience: I used Wix for one year, and my experience was generally positive. I initially chose Wix because my web designer, who is an affiliate, builds all her clients' websites on the platform. The functionality was easy to navigate, even with limited experience managing a website. I appreciated how user-friendly the back office is and how easy it is to find what you need. When I needed to update my website, customer support was excellent—after explaining my needs, the agent was more than helpful and made my experience

Pros

Pros: What I liked most about Wix was the ease of use, even for someone with limited technical experience. The support team was incredibly helpful, and the platform itself is designed in a way that makes it simple to manage and update your website.

Cons

Cons: The main drawback for me was the pricing, especially when it came time to renew. As someone who is just starting my business, I found the price point too high, particularly since I didn't need all the features in the basic package. I only needed a basic online presence with a few features, so I ultimately switched to a platform that offers more flexibility and a price point I can grow with.

Alternatives Considered

Payhip

Reasons for Switching to Wix

My website developer/designer works only with Wix
Showing 5 reviews of 10,007 Read all reviews

Wix FAQs

Below are some frequently asked questions for Wix.

Wix offers the following pricing plans:

  • Starting from: US$16.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Not Available

Wix pricing starts at 17 USD per month. While there is a free version, Wix does not offer a free trial. See additional pricing details below. Light: $17/month Core: $29/month Business: 36/month Business Elite: $159/month

Wix has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Wix supports the following languages:

English, French, German, Italian, Japanese, Portuguese, Russian, Spanish

Wix supports the following devices:

Android (Mobile), iPhone (Mobile)

Wix integrates with the following applications:

123FormBuilder, AdScale, Bablic, Bling, CakeMail, ConveyThis, Dropbox Business, Elfsight, Envia, Eventbrite, Formilla.com, Google Ads, Google Analytics 360, Google Drive, Google Workspace, Importify, Instagram, JivoChat, Klaviyo, LiveChat, MailMunch, Mailchimp, Meta for Business, Modalyst, Multiorders, Outvio, Overtok, POWR, PayPal, Picreel, Poptin, Printful, Privy, ProveSource, QuickBooks Online, RumbleTalk, Scalify, Schedulista, Sendcloud, ShipBob, ShipStation, Shippo, Smile.io, SoundCloud, Spocket, Syncee, TWIPLA, Tidio, Tiny ERP, Twitter/X, UserWay Accessibility Widget, Vosfactures, Weglot, Wordtune, rankingCoach

Wix offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

See all software categories found for Wix.