Google Analytics 360
About Google Analytics 360
Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.
Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords.
Key benefits of Google Analytics 360
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Alternatives
IBM Cognos Analytics
Serpstat
Dealfront
Chartbeat
Reviews
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- Industry: Hospitality
- Company size: 1,001–5,000 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
7 Old produtcs in one new.
Reviewed on 2024/01/10
Great overall product for data collection and analytics.
Great overall product for data collection and analytics.
Pros
Every tool i have previousely used is combined in GA360. Analytics 360, Optimize 360 for testing and personalization; Data Studio 360 – for visualizations; Tag Manager 360 for data collection; Attribution 360; Audience Center 360 and Surveys 360. Everything is packed to new, great product that can help any company to succeed.
Cons
Pricing of product is pretty high, but still it is really helpfull.
Alternatives Considered
SerpstatReasons for Switching to Google Analytics 360
Just wanted to try an alternative. It worked and my company is glad for it.- Industry: Information Technology & Services
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Google analytics: The ultimate tool to understanding your website traffic for understanding
Reviewed on 2024/01/25
Google Analytics is solving the problem of understanding website traffic and user behavior.
Google Analytics is solving the problem of understanding website traffic and user behavior.
Pros
One of the best things about Google Analytics is its ability to provide detailed and comprehensive data on your website's traffic and user behavior. With Google Analytics, you can see where your visitors are coming from, what they're doing on your website, and how long they're staying on each page. This information is incredibly valuable for understanding your audience and making changes to improve your website.
Cons
One thing that can be frustrating about Google Analytics is the amount of data it provides. For some users, the sheer volume of information can be overwhelming and difficult to understand. Additionally, the platform has a steep learning curve, which can make it difficult to get started.
- Industry: Luxury Goods & Jewelry
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Easy to use but not suitable for advanced analysis
Reviewed on 2023/11/03
The experience in general was discrete but the need to have a more refined configuration and a...
The experience in general was discrete but the need to have a more refined configuration and a management of reporting and analysis more in-depth led us to change the analytics tool
Pros
Very easy to use even for novice users and with many metrics and dashboards available without the need for advanced configurations
Cons
Configuration of advanced metrics although possible does not allow customization for very complex sites
Alternatives Considered
Adobe AnalyticsReasons for Switching to Google Analytics 360
Lower cost and ease of finding partner agencies for implementation and maintenance- Industry: Museums & Institutions
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Google Analytics is a must for any business with digital publications.
Reviewed on 2024/09/24
Once set up, we are very satisfied with Google Analytics, specifically being able to take to data...
Once set up, we are very satisfied with Google Analytics, specifically being able to take to data and improve our publications based on the results. Google even provides suggestions for improvement if you take advantage of other services such as Search Consol and Looker Studio.
Pros
Google Analytics provides an incredibly in depth report of all your online locations. We have complete insight into our digital publications.
Cons
Learning how to implement the Google Properties and Tags can be a steep learning curve for those who are not familiar.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
For Enterprizes Of Exceptional Size
Reviewed on 2023/11/16
We've had the opportunity to support companies already using GA360 and set up new instances for...
We've had the opportunity to support companies already using GA360 and set up new instances for companies looking to get started.
The data, details, and customization built on a a platform similar enough to other Google products makes getting started and adopting this software easy.
Pros
For massive data driven and digital first businesses - Google 360 is a boon.
The most important part of it's platform isn't it's data but the familiarity new staff have with Google's other products - which makes staffing and training much easier than competitors.
Cons
The price is extreme and should only be considered when Google's other tools completely and no longer meet the needs of the business.
For many C-suite staff the granularity and complexity won't be required.
Reasons for Choosing Google Analytics 360
Media integration with other key Google Marketing products was a huge selling point for GA360.Reasons for Switching to Google Analytics 360
Ease of use and future staff training are major consideration factors.Google Analytics 360 FAQs
Below are some frequently asked questions for Google Analytics 360.Q. What type of pricing plans does Google Analytics 360 offer?
Google Analytics 360 offers the following pricing plans:
- Pricing model: Free Version
- Free Trial: Not Available
Available from 1.3 million Yen per month.
Q. Who are the typical users of Google Analytics 360?
Google Analytics 360 has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Google Analytics 360 support?
Google Analytics 360 supports the following languages:
Arabic, Brazilian Portuguese, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian
Q. Does Google Analytics 360 support mobile devices?
Google Analytics 360 supports the following devices:
Android (Mobile)
Q. What other apps does Google Analytics 360 integrate with?
Google Analytics 360 integrates with the following applications:
Google Ads, Google Search Console, WordPress
Q. What level of support does Google Analytics 360 offer?
Google Analytics 360 offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Chat
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