About Google Analytics

Google Analytics is a web analytics service offered by Google. It provides comprehensive reporting and analytics tools for websites of all sizes. Google Analytics enables users to monitor website traffic, understand user-interaction with their site and generate custom reports depending on the needs of their business.

Google Analytics collects, manages and consolidates website data, showing users how customers engage with their websites, ads, videos and social tools across all of their devices. Google Analytics analyzes visitor traffic and enables users to understand their end-user behavior.

Google Analytics activates website data. With the right insights, businesses can improve their marketing campaigns and experiment with their web content. It shows website managers what works well with audiences and what doesn't, allowing them to tailor their site content and marketing strategies.

Pricing starting from:

N/A

  • Free Trial
  • Free Version

Key benefits of Google Analytics

  • Receive alerts when significant statistical variations occur in website traffic, with Google Analytics 'Intelligence Events'.

  • Use Google Analytics' data import functionality to join the data from CRM, CMS and other systems with a Google Analytics account and gain more sophisticated insights.

  • Measure activities like downloads, video views and mobile ad clicks across devices with Google Analytics Event Tracking.

  • Use Google Analytics' Site Speed reports to view load times across a site. Easily identify & fix slow-loading pages to increase conversions.

  • View and analyze visitor paths with Flow Visualization then see how they interact with each page using In-Page Analytics.

  • Identify best-selling products & promotions, trace transactions and gain an understanding of customer behaviors with Google Analytics eCommerce reporting.

  • Devices

    Business size

    S M L

    Markets

    Australia, Canada, China, Germany, United Kingdom and 3 others, India, Japan, United States

    Supported Languages

    Arabic, Chinese, Czech, Danish, Dutch and 21 others, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian

    Pricing starting from:

    N/A

    • Free Trial
    • Free Version

    Images

    Analyze daily visits, traffic types, & time on site by country
    Google Analytics custom dashboard
    Google Analytics audience demographics reporting
    View website data in real time with Google Analytics
    Connect sales, marketing and advertising data
    Generate reports to see what's working and fix what's not
    View 7 more
    Google Analytics video
    Google Analytics screenshot: Analyze daily visits, traffic types, & time on site by country Google Analytics screenshot: Google Analytics custom dashboard Google Analytics screenshot: Google Analytics audience demographics reporting Google Analytics screenshot: View website data in real time with Google Analytics Google Analytics screenshot: Connect sales, marketing and advertising data Google Analytics screenshot: Generate reports to see what's working and fix what's not

    Features

    Total features of Google Analytics: 28

    • API
    • Access Controls/Permissions
    • Ad hoc Reporting
    • Alerts/Notifications
    • Behavior Tracking
    • Collaboration Tools
    • Conversion Tracking
    • Customer Segmentation
    • Customizable Reports
    • Dashboard Creation
    • Data Import/Export
    • Data Visualization
    • Event Tracking
    • Keyword Tracking
    • Pageview Tracking
    • Performance Metrics
    • Purchasing & Receiving
    • Real Time Data
    • Real Time Reporting
    • Referral Tracking
    • Reporting & Statistics
    • Search/Filter
    • Site Search Tracking
    • Third Party Integrations
    • Time on Site Tracking
    • User Interaction Tracking
    • Website Analytics
    • Widgets

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    Reviews

    Overall rating

    4,7 /5
    (5 628)
    Value for Money
    4,7/5
    Features
    4,6/5
    Ease of Use
    4,1/5
    Customer Support
    4,1/5

    Already have Google Analytics?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 5 628
    Jem C.
    Overall rating
    • Industry: Media Production
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    A bit fiddly at times, but by far the best package for checking and monitoring analytics

    Reviewed on 2019/08/14

    As a small business it's vital for me to know stats about engagement for advertisers, so this is...

    As a small business it's vital for me to know stats about engagement for advertisers, so this is the simplest way to pull that data out. The software is also easy to use on the go via the mobile app, as already mentioned. For a small business, it's also helpful that you can automate most of the reports, so as to save time.

    Pros

    Quite simply, this is the complete package:

    • In-depth: There are so many options in this, you'd struggle to find something you can't find out! The data kit is really powerful once you've got it set up, and I've used it with several clients to monitor everything from basic views on the page, to the journey across the site and how far they scroll down a specific page.

    • Mobile App: For headline stats, I've found this really useful as someone running a small business. You can quickly see on the go if what you've put up has made an impact, and there's still a surprising amount of flexibility and in-sight in a mobile app. If you've got a couple of accounts on the go, you're also able to log into multiple ones at once without faffing around.

    • Notes: Recently discovered and a big fan! The ability to make notes natively about spikes or troughs so when you're looking back later is great, so you can make sure you still view stuff in context.

    Cons

    Generally, I'm pretty impressed with this - the only faff is actually getting it set up in the first place. However, with a couple of tutorials from Google I was able to sort this out myself, so it is do-able!

    The only thing I've struggled with is checking outbound clicks - but I'm sure that is something someone who knows what they're doing can sort!

    Sarah H.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Google Analytics for Rich Web Insights

    Reviewed on 2020/07/20

    Our advertising agency does custom website builds for our clients so it's imperative that we...

    Our advertising agency does custom website builds for our clients so it's imperative that we accurately track acquisitions, referrals and user interactions on a daily basis to improve our advertising campaigns. We analyze time on site, page views, sessions, and bounce rate and the analytics help us improve our overall website UX and UI. The rich analytics provided from Google (especially integrations with Google Tag Manager) enable us to make intelligent improvements to the website to increase conversions.

    Pros

    Google Analytics is one of the most powerful tools available and it's free. It's very simple to deploy as long as you have backend access to a website. I use Google Analytics on a daily basis to track website analytics, behavior flow, conversion, and goal tracking, and build custom marketing funnels. Google Data Studio is an excellent way to directly pull data from the tool and make a completely customized dashboard with the top metrics that you analyze on a consistent daily basis. The user management and ability to set permissions adds an extra layer of security and the integration with Google Ads and YouTube properties is seamless and makes real-time reporting very dynamic. What we can measure, we can ultimately improve.

    Cons

    Google Analytics sometimes reports Facebook analytics differently from the backend of Facebook Ads Manager. However, Google is getting a lot better with tracking user performance, not just cookies (especially for cross-device interactions). The courses for the Google Analytics certification and somewhat bulky - I wish there was a better way to track your coursework and more online video tutorial similar to how Facebook Blueprint has organized their free online courses. Google Analytics can seem very daunting to beginners but there are a lot of great resources available from Google for education and tutorials.

    Sasheena D.
    Overall rating
    • Industry: Consumer Services
    • Company size: 51-200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Bar far the best app for checking and monitoring analytics

    Reviewed on 2021/04/14

    Once you are familiar with Google Analytics you will have no issue using it. By far the best...

    Once you are familiar with Google Analytics you will have no issue using it. By far the best software for tracking your progress and helps you to analyze where improvements are needed on a daily.

    Pros

    Let me just start off by saying this is the complete package. Google analytics is a big deal. The tracking capabilities are phenomenal and the numerous features just allows you to have everything that you’re looking for in one place. By far one of the most powerful tools available and it is freeee. I love how secure it is and I love how they are constantly upgrading their system and making it better. 10/10

    Cons

    If you are not familiar with the system at first it can be a bit confusing and hard to maneuver, but once you get acquainted, everything is a breeze. Love it.

    Jamie P.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Other for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 3.0 /10

    Maybe I'm Stupid

    Reviewed on 2020/02/18

    With someone with the proper skills to utilize Google Analytics--or even someone with the time to...

    With someone with the proper skills to utilize Google Analytics--or even someone with the time to devote to learning all of the tricks of the Google Trade--this product can be the difference between sinking with a failing campaign, wasting a lot of your clients' money in the process, and being able to quickly and efficiently tailor digital advertising efforts to maximize returns.

    Pros

    If you know what you are looking for--and how to find it again after Google makes approximately 300 changes and updates--Google Analytics can be exceptionally useful. In our business, it is extremely important to not only know that a given media product is working for the client, but also to be able to PROVE the success (or failure) of a product to the client. Our clients--the business owners and their staff--want to be sure that they are spending their money on advertising products that work. It is very easy to claim that, yes, this product is working for you, but it is another matter entirely to be SURE and to be able to prove that success. Google Analytics allows us to track digital interactions with the customer's website. Typically, our clients have no idea if their websites are seeing increases in customer traffic following advertising campaigns (such as television and radio), or if the digital ads placed are doing exactly what they should be doing.

    Cons

    While the concept behind Google Analytics is great, the actual execution leaves much to be desired, at least for me. Maybe I'm completely stupid (a fair assessment) or too Gen X and not Millennial enough to find Google Analytics easy to use. It surely doesn't help that it seems that the user dashboard/interface changes every time I use it. Knowing how to navigate through the various levels and sections of the monstrosity that is Google Analytics to find exactly what metrics are needed in any given situation is an artform--and I feel like I've only just mastered stick figures and maybe a smidge of finger-painting. In short, I'm not an artist.

    Mark R.
    Overall rating
    • Industry: Higher Education
    • Company size: 5 001-10 000 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Both simple and Complex to Use

    Reviewed on 2021/01/21

    I have used GA for 15+ years and it has become the standard web analytics reporting tool for my...

    I have used GA for 15+ years and it has become the standard web analytics reporting tool for my institution over that time. We use it to measure our digital campaigns and admission com-flow and web traffic. While many parts of GA are easy to use and understand, the more complex reporting has become so valuable that we enlisted outside firm to assist with setup and tracking of campaigns tied directly to our strategic enrollment plan.

    Pros

    The GA snippet is simple to install if you have access to your sites source code. Analytics are quickly available, real time or next day, with an amazing array of detail. Reports can be created simply and exported to multiple file types and regularly mailed to anyone who has the need to view your site analytics.

    Cons

    While I appreciate the power and customization available in GA, setting up goals and conversions for a large, multi-domain website can be complicated for someone who doesn't specialize in using the tool. There are many setup resources available through Google support and independent sites, but its often difficult to decide which directions to follow for proper setup.

    Showing 5 reviews of 5 628 Read all reviews

    Google Analytics FAQs

    Below are some frequently asked questions for Google Analytics.

    Google Analytics offers the following pricing plans:

    • Pricing model: Free
    • Free Trial: Not Available

    Analytics Standard: Free Analytics for Mobile Apps: Free Analytics Premium: Contact Google Analytics If your site generates 10 million or fewer hits per month, then Google Analytics is free. If your site generates more than 10 million hits per month, then we offer increased limits as part of Google Analytics Premium.

    We do not have any information about Google Analytics features

    Google Analytics has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    Google Analytics supports the following languages:

    Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian

    Google Analytics supports the following devices:

    Android (Mobile)

    Google Analytics integrates with the following applications:

    Google Ads, WordPress

    Google Analytics offers the following support options:

    FAQs/Forum, Knowledge Base, Chat

    Related categories

    See all software categories found for Google Analytics.