About BrightEdge

BrightEdge platform combines SEO and business metrics into one-click reports, provides actionable recommendations on the best opportunities to gain share of organic search traffic, enabling SEO managers and experts to focus their efforts for maximum impact.


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BrightEdge

4,2 (44)
VS.

Starting Price

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US$1,00
month

Pricing Options

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Free trial
Free version
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Features

15
10

Integrations

5
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Ease of Use

3,5 (44)
0,0 (0)

Value for Money

3,2 (44)
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Customer Service

4,1 (44)
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Reviews

Overall rating

4,2 /5
(44)
Value for Money
3,2/5
Features
4,1/5
Ease of Use
3,5/5
Customer Support
4,1/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 44
Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

BrightEdge Content = Industrialized SEO

Reviewed on 2018/11/23

Pros

BrightEdge Content has helped our marketing team identify search opportunities and effectively create targeted content to address long tail search queries in a way that would have been impossible otherwise.

Cons

At times, the workflow module within BrightEdge Content can be frustrating. We often execute content through contractors - communication and coordination can be clunky - this has improved as of late but we're still managing this outside of the system. That said, this is an SEO tool, not a workflow tool!

Stephanie
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

Excellent tool for SEO. Has all the functionality one could need.

Reviewed on 2018/01/09

Pros

Recommendations in the system based on keywords and preferred pages by keyword. Great site health audit check which lays out what needs to be fixed, by importance. (You can even assign value to to pages in Google Analytics, so you get a better idea of what to fix first.) Amazing team behind the product who is always looking for customer input to improve and add options. Assign specific tasks to people by function, such as assign a developer to fix a speed issue or assign a designer to add a meta description to a page. Track the progress of tasks assigned. System will auto mark something done when it detects a task is completed. Just an amazing product in so many ways. Training and certification cannot be beaten. My favorite part of Brightedge is that in the keyword analysis you can find high value, low competition keywords to write about. This helped us attain first page presence for some very high value keywords. We also used their help to start creating pages with Google Schema and had amazing results with that.

Cons

Their onboarding is excellent, yet it still takes some time to get used to the entire system of adding researching and adding keywords, mapping a keyword to a preferred page, and then getting and completing tasks. Once you understand it and get used to how it works, it is awesome. However you have to be extremely committed and spend quite a bit of time on a regular basis to make that happen.

Gaurav
Overall rating
  • Industry: Retail
  • Company size: 10 000+ Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Holistic SEO Analytics Tool

Reviewed on 2020/01/27

My overall experience with BrightEgde tool has been great when it comes to usability of its...

My overall experience with BrightEgde tool has been great when it comes to usability of its interface and the search analytics it provides once the integration with Adobe Analytics tool is successfully implemented. I was able to get quick insights into factors or search signals which are impacting our e-commerce website's organic rankings on Google.com and Bing.com. Based on those insights, I was able to suggest content and internal linking changes to improve product relevant traffic and conversions which lifted the ROI of site.

Pros

Using BrightEdge tool, I was able to analyze organic search campaigns holistically. I was able to compare organic search rankings of the landing pages my copy team optimized the content of to themselves over a period of time as well as to competitor sites' landing pages. Additionally, I was using the tool to understand which keywords have high search volume and potential to convert to drive higher sales. By optimizing landing page organic content and keywords for search engines, I was able to improve roi of e-commerce.

Cons

BrightEdge tool depends on integration with analytics tools such as Adobe or Google to maximize its potential. Unless appropriate connections between those tools are made, BrightEdge won't be able to show the impact of higher organic rankings for specific search keywords on a website's traffic to landing pages and the revenue being generated from it. Additionally, api from Google search console and Adwords are needed to compare how organic search results are trending versus paid search campaigns performance.

Alternatives Considered

Conductor

Reasons for Switching to BrightEdge

Because BrightEdge tool offered lower cost and higher ROI for organic search campaigns.
Dana
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 501–1 000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Loved This Tool and My Clients Couldn't Live Without It

Reviewed on 2022/06/28

Pros

Software quality was superb. Data visualization was second to none, easy to "tell a story" with the data output from this product.

Cons

Sometimes had data outages where previous month's ranking data was not available until the 8th or 10th of the following month. Also load times for certain data sets could be slow or delayed.

Alternatives Considered

Semrush

Switched From

Conductor
Ian
Ian
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Average Enterprise SEO Tool

Reviewed on 2020/11/18

I thought the experience with Brightedge was okay. Not great, not horrible, but not worth the money...

I thought the experience with Brightedge was okay. Not great, not horrible, but not worth the money that was being allocated in the contract.

Pros

There are two favorite features of Brightedge. The first is Brightedge content, which allows you to do keyword research and then write an optimized post from inside Brightedge. Not only will this content then live on your website, but you can also add custom calls to action for lead gen. This is a really helpful solution if you are using an enterprise CMS that isn't user friendly for regularly publishing content. The other feature that I really like is the in-depth reporting on keyword performance and the ability to see all of your SEO metrics in one view.

Cons

The actual product is average. The cons here definitely lay in the costs and customer support. For what you are charged per year, it is quite a hefty amount, and I'm confident that I could have achieved the same ROI on organic traffic from a cheaper tool. The second con is customer support. They have some wonderful account managers, and then there are some that miss the mark. The sub-par account managers have a hard time grasping bigger picture marketing and project management. While this isn't everyone, it is a gamble.

Showing 5 reviews of 44 Read all reviews

BrightEdge FAQs

Below are some frequently asked questions for BrightEdge.

BrightEdge offers the following pricing plans:

  • Free Trial: Available

Contact BrightEdge Technologies for pricing details.

BrightEdge has the following typical customers:

11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

BrightEdge supports the following languages:

English

BrightEdge supports the following devices:

BrightEdge integrates with the following applications:

Adobe Analytics, Google Analytics 360, Majestic, Moz Pro, Webtrends

BrightEdge offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support

Related categories

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