Brightedge Overview

What is Brightedge?

BrightEdge platform combines SEO and business metrics into one-click reports, provides actionable recommendations on the best opportunities to gain share of organic search traffic, enabling SEO managers and experts to focus their efforts for maximum impact.

Brightedge Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Subscription
Value for money

Brightedge Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia
Supported Languages
English

Media

Brightedge screenshot: Brightedge screenshot: Brightedge screenshot: Brightedge screenshot: Brightedge screenshot: Brightedge screenshot:

Brightedge Reviews

Brightedge Reviews

Overall rating
4,2
/
5
Excellent
12

Very good
11

Average
4

Poor
1

Terrible
0

Value for Money
3,4
Features
4,2
Ease of Use
3,5
Customer Support
4,1
82% recommended this app
Jeffrey N.

Account Executive


Stephanie E.

Excellent tool for SEO. Has all the functionality one could need.


Gaurav G.

Holistic SEO Analytics Tool

My overall experience with BrightEgde tool has been great when it comes to usability of its interface and the search analytics it provides once the integration with Adobe Analytics tool is successfully implemented. I was able to get quick insights into factors or search signals which are impacting our e-commerce website's organic rankings on Google.com and Bing.com. Based on those insights, I was able to suggest content and internal linking changes to improve product relevant traffic and conversions which lifted the ROI of site.


Jared T.

Very Robust - Great Tool


Verified Reviewer

Not just an SEO tool but a business tool


Jeffrey N.
Industry: Marketing & Advertising
Company size: 11-50 Employees

Account Executive

Used Weekly for 1+ year
Reviewed on 2018/11/28
Review Source: Capterra

Pros

Love how this tool integrates with analytics, and is able to compare our keywords against a short list of our competitors.

Cons

It was a bit clunky to use when we first started working with it, but with the help from the Brightedge team, we were able to navigate through it. After a year of use, we are extremely happy with the results.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Stephanie E.
Industry: Computer Software
Company size: 11-50 Employees

Excellent tool for SEO. Has all the functionality one could need.

Used Daily for 1+ year
Reviewed on 2018/01/09
Review Source: GetApp

Pros

Recommendations in the system based on keywords and preferred pages by keyword. Great site health audit check which lays out what needs to be fixed, by importance. (You can even assign value to to pages in Google Analytics, so you get a better idea of what to fix first.) Amazing team behind the product who is always looking for customer input to improve and add options. Assign specific tasks to people by function, such as assign a developer to fix a speed issue or assign a designer to add a meta description to a page. Track the progress of tasks assigned. System will auto mark something done when it detects a task is completed. Just an amazing product in so many ways. Training and certification cannot be beaten. My favorite part of Brightedge is that in the keyword analysis you can find high value, low competition keywords to write about. This helped us attain first page presence for some very high value keywords. We also used their help to start creating pages with Google Schema and had amazing results with that.

Cons

Their onboarding is excellent, yet it still takes some time to get used to the entire system of adding researching and adding keywords, mapping a keyword to a preferred page, and then getting and completing tasks. Once you understand it and get used to how it works, it is awesome. However you have to be extremely committed and spend quite a bit of time on a regular basis to make that happen.

Rating breakdown

Ease of Use

Likelihood to recommend: 7.0/10

Gaurav G.
Industry: Retail
Company size: 10 000+ Employees

Holistic SEO Analytics Tool

Used Monthly for 6-12 months
Reviewed on 2020/01/27
Review Source: Capterra

My overall experience with BrightEgde tool has been great when it comes to usability of its interface and the search analytics it provides once the integration with Adobe Analytics tool is successfully implemented. I was able to get quick insights into factors or search signals which are impacting our e-commerce website's organic rankings on Google.com and Bing.com. Based on those insights, I was able to suggest content and internal linking changes to improve product relevant traffic and conversions which lifted the ROI of site.

Pros

Using BrightEdge tool, I was able to analyze organic search campaigns holistically. I was able to compare organic search rankings of the landing pages my copy team optimized the content of to themselves over a period of time as well as to competitor sites' landing pages. Additionally, I was using the tool to understand which keywords have high search volume and potential to convert to drive higher sales. By optimizing landing page organic content and keywords for search engines, I was able to improve roi of e-commerce.

Cons

BrightEdge tool depends on integration with analytics tools such as Adobe or Google to maximize its potential. Unless appropriate connections between those tools are made, BrightEdge won't be able to show the impact of higher organic rankings for specific search keywords on a website's traffic to landing pages and the revenue being generated from it. Additionally, api from Google search console and Adwords are needed to compare how organic search results are trending versus paid search campaigns performance.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Jared T.
Industry: Retail
Company size: 10 000+ Employees

Very Robust - Great Tool

Used Daily for 2+ years
Reviewed on 2017/09/06
Review Source: Capterra

Pros

We've been using Brightedge to drive our SEO efforts for the past several years. The toolset is full of features and drives the workflow for our SEO team. I love the dashboard they access on a daily basis that directs their work to the highest priority efforts.

We recently added their 'content' tools to the mix as well. Not as well versed here as we are just now training on the content tools- but I've been impressed with what I've seen so far.

Cons

There is so much to their offering that navigating and understand how to get what you want out of the tool can be difficult at times.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Verified Reviewer
Industry: Marketing & Advertising
Company size: 201-500 Employees

Not just an SEO tool but a business tool

Used Daily for 2+ years
Reviewed on 2018/10/23
Review Source: Capterra

Pros

With BrightEdge, I have been able to prove not only SEO value to clients but use the software to help make decisions that answers questions like "Should we move into this new product market?" or "What is my market share?"

Cons

At times the software can take quite some time to load and if you're a multitasker or like getting things done quickly this can be a challenge.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
7,3/10
Based on 28 user ratings
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Brightedge Pricing

Brightedge Pricing

Starting from
N/A
Free Trial
Subscription
Value for money
Value for Money
3,4/5
Based on 28 user ratings
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Brightedge Features

Brightedge Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4,2/5
Based on 28 user ratings
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Categories

Additional information for Brightedge

Additional information for Brightedge

Key features of Brightedge

  • Backlink Management & Competitive Backlinking
  • Competitive SEO Recommendations
  • Integrations
  • Keyword Discovery
  • Keyword Level Backlink Insights
  • SEO X-Ray

Brightedge FAQs

Brightedge FAQs

Below are some frequently asked questions for Brightedge.

Q. What type of pricing plans does Brightedge offer?

Brightedge offers the following pricing plans:

Pricing model: Subscription

Free Trial: Not Available

Q. What are the main features of Brightedge?

Brightedge offers the following features:

  • Backlink Management & Competitive Backlinking
  • Competitive SEO Recommendations
  • Integrations
  • Keyword Discovery
  • Keyword Level Backlink Insights
  • SEO X-Ray

Q. Who are the typical users of Brightedge?

Brightedge has the following typical customers:

Large Enterprises, Mid Size Business

Q. What languages does Brightedge support?

Brightedge supports the following languages:

English

Q. What type of pricing plans does Brightedge offer?

Brightedge has the following pricing plans:

Subscription

Q. Does Brightedge support mobile devices?

We do not have any information about what devices Brightedge supports

Q. What other apps does Brightedge integrate with?

Brightedge integrates with the following applications:

Adobe Analytics, Bitium, Majestic, Moz, QuanticMind

Q. What level of support does Brightedge offer?

We do not have any information about what support options Brightedge has