About Brightedge

BrightEdge platform combines SEO and business metrics into one-click reports, provides actionable recommendations on the best opportunities to gain share of organic search traffic, enabling SEO managers and experts to focus their efforts for maximum impact.

Devices

Business size

S M L

Markets

United States, Canada, United Kingdom, Australia

Supported Languages

English

Images

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Features

Total features of Brightedge: 11

  • API
  • Activity Dashboard
  • Data Visualization
  • Keyword Tracking
  • Performance Reports
  • Real Time Reporting
  • Reporting & Statistics
  • SEO Management
  • Search Functionality
  • Tagging
  • Third Party Integration

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Reviews

Overall rating

4,2 /5
(30)
Value for Money
3,4/5
Features
4,2/5
Ease of Use
3,5/5
Customer Support
4,1/5

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Showing 5 reviews of 30
Jeffrey N.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Account Executive

Reviewed on 2018/11/28

Pros

Love how this tool integrates with analytics, and is able to compare our keywords against a short list of our competitors.

Cons

It was a bit clunky to use when we first started working with it, but with the help from the Brightedge team, we were able to navigate through it. After a year of use, we are extremely happy with the results.

Ian K.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Average Enterprise SEO Tool

Reviewed on 2020/11/18

I thought the experience with Brightedge was okay. Not great, not horrible, but not worth the money...

I thought the experience with Brightedge was okay. Not great, not horrible, but not worth the money that was being allocated in the contract.

Pros

There are two favorite features of Brightedge. The first is Brightedge content, which allows you to do keyword research and then write an optimized post from inside Brightedge. Not only will this content then live on your website, but you can also add custom calls to action for lead gen. This is a really helpful solution if you are using an enterprise CMS that isn't user friendly for regularly publishing content. The other feature that I really like is the in-depth reporting on keyword performance and the ability to see all of your SEO metrics in one view.

Cons

The actual product is average. The cons here definitely lay in the costs and customer support. For what you are charged per year, it is quite a hefty amount, and I'm confident that I could have achieved the same ROI on organic traffic from a cheaper tool. The second con is customer support. They have some wonderful account managers, and then there are some that miss the mark. The sub-par account managers have a hard time grasping bigger picture marketing and project management. While this isn't everyone, it is a gamble.

Gaurav G.
Overall rating
  • Industry: Retail
  • Company size: 10 000+ Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Holistic SEO Analytics Tool

Reviewed on 2020/01/27

My overall experience with BrightEgde tool has been great when it comes to usability of its...

My overall experience with BrightEgde tool has been great when it comes to usability of its interface and the search analytics it provides once the integration with Adobe Analytics tool is successfully implemented. I was able to get quick insights into factors or search signals which are impacting our e-commerce website's organic rankings on Google.com and Bing.com. Based on those insights, I was able to suggest content and internal linking changes to improve product relevant traffic and conversions which lifted the ROI of site.

Pros

Using BrightEdge tool, I was able to analyze organic search campaigns holistically. I was able to compare organic search rankings of the landing pages my copy team optimized the content of to themselves over a period of time as well as to competitor sites' landing pages. Additionally, I was using the tool to understand which keywords have high search volume and potential to convert to drive higher sales. By optimizing landing page organic content and keywords for search engines, I was able to improve roi of e-commerce.

Cons

BrightEdge tool depends on integration with analytics tools such as Adobe or Google to maximize its potential. Unless appropriate connections between those tools are made, BrightEdge won't be able to show the impact of higher organic rankings for specific search keywords on a website's traffic to landing pages and the revenue being generated from it. Additionally, api from Google search console and Adwords are needed to compare how organic search results are trending versus paid search campaigns performance.

Jay B.
Overall rating
  • Industry: Leisure, Travel & Tourism
  • Company size: 10 000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Enterprise Level SEO & Content Marketing Tool

Reviewed on 2020/11/20

Pros

Great SEO tool
Datacube
ContentIQ
Technology Innovation
Customer Support

Cons

Price
Set up takes time
Need time to train
Outdated tutorials
A bit complex interface

Jared T.
Overall rating
  • Industry: Retail
  • Company size: 10 000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Very Robust - Great Tool

Reviewed on 2017/09/06

Pros

We've been using Brightedge to drive our SEO efforts for the past several years. The toolset is full of features and drives the workflow for our SEO team. I love the dashboard they access on a daily basis that directs their work to the highest priority efforts.

We recently added their 'content' tools to the mix as well. Not as well versed here as we are just now training on the content tools- but I've been impressed with what I've seen so far.

Cons

There is so much to their offering that navigating and understand how to get what you want out of the tool can be difficult at times.

Showing 5 reviews of 30 Read all reviews

Brightedge FAQs

Below are some frequently asked questions for Brightedge.

Brightedge offers the following pricing plans:

  • Pricing model: Subscription
  • Free Trial: Not Available

Brightedge offers the following features:

  • Backlink Management & Competitive Backlinking
  • Competitive SEO Recommendations
  • Integrations
  • Keyword Discovery
  • Keyword Level Backlink Insights
  • SEO X-Ray

Brightedge has the following typical customers:

Large Enterprises, Mid Size Business

Brightedge supports the following languages:

English

We do not have any information about what devices Brightedge supports

Brightedge integrates with the following applications:

Adobe Analytics, Bitium, Majestic, Moz, QuanticMind

We do not have any information about what support options Brightedge has

Related categories

See all software categories found for Brightedge.