---
description: Learn how Bright Pattern can help your business. GetApp provides users in South Africa with the most detailed information on software tools, prices and features.
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title: Bright Pattern Reviews, Prices & Ratings | GetApp South Africa 2026
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Breadcrumb: [Home](/) > [Customer Service Software](/directory/231/customer-service/software) > [Bright Pattern](/software/91164/servicepattern)

# Bright Pattern

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> Leading global provider of AI-powered omnichannel cloud contact center software.
> 
> Verdict: Rated **4.8/5** by 104 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Bright Pattern

\#1 Quality Assurance – Ensure consistency and quality on ALL interactions through built-in, AI-supported, omnichannel quality assurance capabilities.&#10;&#10;\#2 Omnichannel Conversations – Provide customers seamless, effortless conversations across all channels and allow customers to switch between channels.&#10;&#10;\#3 Powerful Personalization – Personalize customer experiences across all channels using customer CRM data and empower agents with key customer info.&#10;&#10;Bright Pattern is a fast growing Silicon Valley startup, which successfully competes with big call center vendors, such as Avaya, Cisco, Five9, Interactive intelligence, Genesys, inContact and others

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 104 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.8/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Bright Pattern
- **Location**: San Bruno, US
- **Founded**: 2010

## Commercial Context

- **Starting Price**: US$0,00
- **Pricing model**:  (Free version available) (Free Trial)
- **Pricing Details**: Our seat licenses are priced monthly, per agent. We reward customers who commit to an annual contract with favorable pricing, compared to month-to-month agreements. An annual contract delivers all of our standard product features, along with certainty and peace of mind.
- **Target Audience**: 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States

## Features

- AI Copilot
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Agent Interface
- Alerts/Escalation
- Alerts/Notifications
- Answering Machine Detection
- Auto-Dialer
- Automated Routing
- Automatic Call Distribution
- Automatic Outbound Dialer
- Autoresponders
- Blended Call Center
- CRM
- Call Center Management
- Call Conferencing
- Call Disposition
- Call List Management

## Integrations (18 total)

- Amazon EC2
- Aspect Workforce
- Dynamics 365
- Gmail
- Google Analytics 360
- Google Calendar
- Meta for Business
- Oracle B2C Service
- Oracle Service
- PaySimple
- Salesforce Sales Cloud
- Salesforce Service Cloud
- ServiceNow
- Twitter/X
- Verint Workforce Management

... and 3 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Customer Service Software](https://www.getapp.za.com/directory/231/customer-service/software)

## Related Categories

- [Customer Service Software](https://www.getapp.za.com/directory/231/customer-service/software)
- [Call Centre Software](https://www.getapp.za.com/directory/275/call-center/software)
- [IVR Software](https://www.getapp.za.com/directory/289/ivr/software)
- [Contact Centre Software](https://www.getapp.za.com/directory/593/contact-center/software)
- [Customer Experience Software](https://www.getapp.za.com/directory/601/customer-experience/software)

## Alternatives

1. [Bitrix24](https://www.getapp.za.com/software/90602/bitrix24) — 4.2/5 (984 reviews)
2. [Talkdesk](https://www.getapp.za.com/software/100659/talkdesk) — 4.5/5 (732 reviews)
3. [Five9](https://www.getapp.za.com/software/91276/five9) — 4.2/5 (481 reviews)
4. [Genesys Cloud CX](https://www.getapp.za.com/software/104597/genesys-cloud) — 4.3/5 (262 reviews)
5. [CXone Mpower](https://www.getapp.za.com/software/8391/incontact-call-center-software) — 4.2/5 (581 reviews)

## Reviews

### "Best for managing calling centers" — 5.0/5

> **Omondi** | *16 December 2018* | Research | Recommendation rating: 10.0/10
> 
> **Pros**: Integrates both voice call and email systems such that call centers can simultaneously deploy these tools promptly. It has an easy documentation process for future references and client follow-ups.
> 
> **Cons**: The app has a tendency of logging off the user when it goes in idle mode, which leads to missed calls and inconveniences for the user and the client.
> 
> Good for call center management.

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### "Bright Pattern is an innovative and easy to use omnichannel contact center software" — 5.0/5

> **Derek** | *14 August 2019* | Telecommunications | Recommendation rating: 10.0/10
> 
> **Pros**: I have been using this software for several years now and each release continues to add value to the platform.  I have implemented Bright Pattern for multiple contact centers including those using contracted BPO call centers.  The platform is easy to use and simple to train others to use.  This includes the call flow (scenario) development interface.  It is all web based so no special tools or software is required to start a build.  I have call center managers at multiple sites that are capable of managing their own development without the assistance of their IT departments.  The omnichannel options are great.  Inbound voice, web chat, sms chat, and email are easy to use and implement quickly.  Outbound voice and marketing campaigns are a little more invasive in their setup but still easy to configure.  I think the Inbound web chat is one of my favorite channels.  One code snippit embedded in our website and the call center manager can customize and edit the look and feel from within the platform without the need of IT support or a web developer.  Wallboards are another great feature addition to the platform.  This has given my users the ability to build custom dashboards that can be presented to not only management/supervisors but to all the agents as well.  The platform is a stable, the development is easy, and my teams love using it.
> 
> **Cons**: I don't have too many dislikes about Bright Pattern as a contact center solution.  I do have some enhancements that I think could be added to further improve the functionality.  I would like to see some sort of scenario flow for inbound email to customize and build a screen pop.  I feel like this functionality in inbound chat and voice flows is powerful and I would like that same capability with handling emails.  I would also like to see the built in knowledge base tool expanded to support both email and chat and allow for auto file attachments to emails and chat responses.  This would improve an agents handling time for each customer interaction.
> 
> Overall I am very pleased with the platform and software.&#10;&#10;Currently migrating away from using multiple platforms to manage our contact center channels.  Primarily with email and chat.  This is giving us one place for agents to turn to support their customers.  No more logging into multiple systems and having multiple screens up for agents to manage.  The ease of implementation for chat has enabled us to quickly build and turn chat on for our customer facing sites in less than a day.  We are benefiting from running Bright Pattern as a hosted solution and no longer managing the amount of infrastructure we had to in the past.&#10;&#10;My best advice is to read the resource documentation and find a training course that will launch you into rapid development and deployment.  Bright Pattern can implement your platform very quickly but then you will need to start building.  A training event is the quickest way to get started.  I have personally been able to build a light weight call center in a day, a medium size call center in a week, and a large call center with integrations and IVR in a few weeks.

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### "BP" — 3.0/5

> **Amber** | *04 December 2019* | Retail | Recommendation rating: 5.0/10
> 
> **Pros**: I like that when request come in the queue they disappear when someone is working on the request. Also that it has a trail of the completion status. The last person that worked on it.
> 
> **Cons**: I do not like the thread of the email chain for the software. It is very confusing and misguiding. I also do not like how we compose a new email. Not easy to use and take to much effort for something that should be simple. Another con is you can not revisit a case just for information after it has been closed with out reopening.
> 
> Bright pattern has its down but for the most part is it okay.

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### "Amazing Product & Easy Use" — 5.0/5

> **Jhovany** | *10 March 2023* | Telecommunications | Recommendation rating: 10.0/10
> 
> **Pros**: It is a powerful product, easy to use and allows you to implement all kinds of campaigns and integrations in record time.
> 
> **Cons**: They can improve the functionality Click to Call to Click to Video
> 
> I have satisfied clients with this service since we have been able to improve their processes and unify their service channels.

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### "Bright Pattern cares about their customers" — 5.0/5

> **Jessica** | *28 February 2023* | Human Resources | Recommendation rating: 10.0/10
> 
> **Pros**: Bright Pattern,  from the level one support to the CEO, cares about their customer.  They are always driving customer satisfaction. The product is able to grow with your organization.
> 
> **Cons**: There is not something I like least of the product.

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## Links

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| de-AT | <https://www.getapp.at/software/91164/servicepattern> |
| en | <https://www.getapp.com/customer-service-support-software/a/servicepattern/> |
| en-AE | <https://www.getapp.ae/software/91164/servicepattern> |
| en-AU | <https://www.getapp.com.au/software/91164/servicepattern> |
| en-CA | <https://www.getapp.ca/software/91164/servicepattern> |
| en-GB | <https://www.getapp.co.uk/software/91164/servicepattern> |
| en-IE | <https://www.getapp.ie/software/91164/servicepattern> |
| en-NZ | <https://www.getapp.co.nz/software/91164/servicepattern> |
| en-SG | <https://www.getapp.sg/software/91164/servicepattern> |
| en-ZA | <https://www.getapp.za.com/software/91164/servicepattern> |
| es | <https://www.getapp.es/software/91164/servicepattern> |
| es-CL | <https://www.getapp.cl/software/91164/servicepattern> |
| es-CO | <https://www.getapp.com.co/software/91164/servicepattern> |
| es-MX | <https://www.getapp.com.mx/software/91164/servicepattern> |
| fr | <https://www.getapp.fr/software/91164/servicepattern> |
| fr-BE | <https://fr.getapp.be/software/91164/servicepattern> |
| fr-CA | <https://fr.getapp.ca/software/91164/servicepattern> |
| nl | <https://www.getapp.nl/software/91164/servicepattern> |
| nl-BE | <https://www.getapp.be/software/91164/servicepattern> |

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