Act!

3.8 (770)
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Next-level relationships. Next-level results.

About Act!

Act! Premium is a powerful, all-in-one CRM and Marketing Automation tool that empowers today’s small and midsize businesses to market better, sell more and create customers for life. Act! offers unparalleled customizability and flexibility and accommodates the unique ways you do business, whether it’s on-premises (Act! Premium Desktop), in the cloud (Act! Premium Cloud), or, you can leverage a hybrid deployment with Desktop Sync for maximum flexibility! With Act!, you can customize your CRM to fit your specific business or industry processes or workflows. The possibilities with Act! Premium are limitless.


Key benefits of Act!

Better marketing. Attract and engage prospects and existing customers. Set your brand apart with personalized campaigns and landing pages you build using turnkey templates. Automated workflows make it easy to stay engaged with prospects and customers. Know what’s working and how to prioritize your follow-up with actionable results.

More sales. Close opportunities faster and more frequently. Keep track of every opportunity using a suggested sales process or one that’s personalized to fit your unique business workflows. Want to focus your time where you’ll get the biggest payoff? Powerful pipeline insights help you pinpoint your most winnable deals.

Happier customers. Make every customer feel like they’re your best. Bring calls, emails, documents, and personal notes together in one, organized and easily searchable place. With a clear view of your relationship history, you can personalize every interaction to make customers feel valued and important to your business.

Less busywork. Stay on top of key projects and priorities. Get on top of it and stay on top of it by keeping track of all customer activities and to-dos right on their contact record. Feeling overwhelmed? Pull up daily, prioritized task lists so you know exactly where to focus your time throughout the workday.

Connected workspaces. Integrate with the apps and tools you love. Stay connected to your favorite apps, including Microsoft Outlook, Gmail, Zapier, and even Act! Add-ons. No more flipping back and forth between apps or tabs. With Act! Premium, you always have access to the latest details, because everything is connected, up to date, and in sync.


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Act! Software - Powerful Marketing Automation - Real-time Results
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Act! Software - Powerful Marketing Automation - Real-time Results
Act! Software - Actionable Business Insights

Not sure about Act!? Compare with a popular alternative

Act!

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Starting Price

US$30.00
month
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month

Pricing Options

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Features

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Integrations

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Ease of Use

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Value for Money

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Customer Service

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Reviews

Overall rating

3.8 /5
(770)
Value for Money
3.8/5
Features
3.8/5
Ease of Use
3.8/5
Customer Support
3.4/5

Already have Act!?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 770
Thomas
Thomas
Overall rating
  • Industry: Pharmaceuticals
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Love the ease of use for both entering data and retrieving info

Reviewed on 2018/05/07

I use it to track my clients and prospects and I can tell anyone the last time I made contact, what...

I use it to track my clients and prospects and I can tell anyone the last time I made contact, what that was - letter, Email, Phone Call, etc. and it allows me to connect important info to any of my clients, prospects, friends and family.

Pros

The fact that I was able to use the product immediately with no instruction was a great pro. Entering data and retrieving info about a client is easy, and building history of calls, Email messages, letters in a record is great.

Cons

I am not happy with support as all they do is provide a fix when there is a problem, but not direction in how to build reports or use other functionality. I have had to fix the same problem with direction from their service group several times. If I ask for help with reports they tell me I need to find a consultant for that.

Mike
Overall rating
  • Industry: Oil & Energy
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A user for 30 years!

Reviewed on 2024/05/14

An essential tool in product marketing for over 39 years.

An essential tool in product marketing for over 39 years.

Pros

The ability to bespoke the database fields and desgn layout with its Marketing Autonation module.

Cons

Its use of SQL server software which can be very tempramental

Response from Act!

It's great to hear that you're leveraging Act! Marketing Automation for your marketing campaigns and communications. We love our long-term customers and really appreciate you taking the time to tell how Act! is helping your business! Thankyou, Mike!

Vincent
Overall rating
  • Industry: Banking
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 1.0 /10

Awful experience with Act!

Reviewed on 2014/06/18

Pros

There is absolutely nothing I like about this software.

Cons

Zero functionality. It can't pull any reports that are meaningful. When I think I can pull a report that is meaningful, I realize the data isn't even correct. It has almost no dynamic features; for instance, it can't update data by pulling it from another source; it has to be manually changed, which leads to errors. Also, Act! web premium only works if you have a really high quality internet connection. For example, we have 100MBPS internet; however, the speed is very inconsistent, which causes the Premium web version of Act! to constantly crash every time the internet slows down, while any normal web app would continue to load, or try to load, or just slow down. But Act! doesn't have that functionality; it just crashes, becomes unresponsive, and doesn't save any of the data you just input. When you restart your browser, it makes you sign in again. Also, almost no functionality is available on the web app; you can't delete contacts on the web version; you cannot import anything into the web version, and you can't manipulate any data. You can only input completely new data. It's literally awful.

Contacts don't link well with groups or 'companies.' If you have seven people working for the same company and that company moves offices. If you change the address to that company, you have to individually change those seven people who work there.

But the worst feature is the importing tool. You can't import in any 'advanced' way at all unless you pay for an importer tool, which you can't be sure will work for you. When talking with our third party Act! customer service person, I asked if I could try the import tool to make sure it did what I want before I bought it, or if I could have him try it for me to make sure it worked, and he said "No. There is no way to provide that service."

When asking a simple question like, "So your input tool didn't find the duplicate contacts and just imported 700 duplicates. Is there a way to delete the duplicates all at once? Because all I see is an option to delete the duplicates one by one?" they told me there was no way to do it but that they would charge me to have them delete them for me. And I was quoted at an over 50 hour project quote, for something that took me one minute to do. So I just restored my backup file and started over.

Also, I purchased a duplicate removal tool that was developed by a third party software company, and I thought it would work great, but it turns out that half of the contacts in the system had been uploaded with their full name as one fiedl and the other half with their first middle and last name as different fields. There is now way to differentiate this in ACT because it displays them the same way, so it merged all of the John's into one John contact. So again, I had to restore to a backed up database.

The Swiftpage integration is awful. The only way I am able to use Swiftpage to any success is to export every single email, name, and address in Act! into an Excel spreadsheet, remove any duplicates, sort by region or the way I want to set up groups to email blast in Swiftpage, go to the actual swiftpage6.com website and upload the spreadsheets into Swiftpage manually. The Swiftpage email marketing HTML editor is also pretty bad. You can write beautiful HTML to display a great email, but Swiftpage mutilates the code in ways no one could ever understand. I am a professional coder - javascript, html, css - and it takes me hours, sometimes days, to design a marketing email that displays correctly in any sort of email client. In fact, it doesn't even ever look great when it's done, even after all the hard work. I would highly recommend any other email marketing company other than Swiftpage.

I was on hold with a Swiftpage rep once for over three hours to find out why my email blast which was supposed to be sent by 10AM was still in the queue by 7pm. It actually didn't go out till almost midnight, and we had a 3% open rate, when we normally have a 15% open rate with other email marketing software.

Please, please please do not buy this.

With a database as important and large as mine, it's going to be extremely hard to switch to another software without major delays in service. The company has used it since 2002, and there is a lot of important data that needs to be imported into to a new system. It's going to cost a lot of money to do, and we will do it, but I just pray and beg that no one else ever has to be in the same situation that I am in if they don't have to be.

Derek
Overall rating
  • Industry: Wholesale
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Critical Act! program

Reviewed on 2024/04/04

With the exception of updates or new versions, it is the best program on the market.

With the exception of updates or new versions, it is the best program on the market.

Pros

East of use. Have used it since it was just ACT and not a version. Kept all of my records for at least the last 25 years.

Cons

When an update or new version is implemented, it is rarely a smooth transition. Normally can take between a day or a month to get things straightened out correctly. Each time we need to have technical support help us out. If it is a good tech, the process is smooth. If not, normally we just need to call back. Forget chat, just wastes time.

Response from Act!

We appreciate your feedback, Derek, and value our longtime customers. Thank you for being a customer for over 25 years and for taking the time to leave this review!

Keith
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

ACT Review

Reviewed on 2024/04/26

Excellent. I've been using ACT for over 20 years.

Excellent. I've been using ACT for over 20 years.

Pros

Simple, easy to use. In the cloud and backed up so I can pull it up on any device.

Cons

Sometimes it doesn't want to change company names when you are doing a search.

Response from Act!

We are happy to hear you're finding Act! easy and simple to use, Keith. We love hearing how Act! is helping our customers manage and grow their businesses and it's exciting that we've been partners for over 20 years! Thank you for sharing this feedback with us.

Showing 5 reviews of 770 Read all reviews

Act! FAQs

Below are some frequently asked questions for Act!.

Act! offers the following pricing plans:

  • Starting from: US$30.00/month
  • Pricing model: Subscription
  • Free Trial: Available

Act! Premium Cloud - $30/user/mo, billed annually; Act! Premium Desktop - (On-Premises) $37.50/user/mo, billed annually

Act! has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500

Act! supports the following languages:

English, French, German

Act! supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Act! integrates with the following applications:

Dropbox Business, Google Workspace, LinkedIn for Business, Meta for Business, Microsoft 365, Microsoft Outlook, Zapier, iCloud

Act! offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

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