Act!

3.8 (809)
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CRM, marketing automation, and business insights for SMBs

About Act!

Act! Premium is a powerful, all-in-one CRM and Marketing Automation tool that empowers today’s small and midsize businesses to market better, sell more and create customers for life. Act! offers unparalleled customizability and flexibility and accommodates the unique ways you do business, whether it’s on-premises (Act! Premium Desktop), in the cloud (Act! Premium Cloud), or, you can leverage a hybrid deployment with Desktop Sync for maximum flexibility! With Act!, you can customize your CRM to fit your specific business or industry processes or workflows. The possibilities with Act! Premium are limitless.


Key benefits of Act!

Better marketing. Attract and engage prospects and existing customers. Set your brand apart with personalized campaigns and landing pages you build using turnkey templates. Automated workflows make it easy to stay engaged with prospects and customers. Know what’s working and how to prioritize your follow-up with actionable results.

More sales. Close opportunities faster and more frequently. Keep track of every opportunity using a suggested sales process or one that’s personalized to fit your unique business workflows. Want to focus your time where you’ll get the biggest payoff? Powerful pipeline insights help you pinpoint your most winnable deals.

Happier customers. Make every customer feel like they’re your best. Bring calls, emails, documents, and personal notes together in one, organized and easily searchable place. With a clear view of your relationship history, you can personalize every interaction to make customers feel valued and important to your business.

Less busywork. Stay on top of key projects and priorities. Get on top of it and stay on top of it by keeping track of all customer activities and to-dos right on their contact record. Feeling overwhelmed? Pull up daily, prioritized task lists so you know exactly where to focus your time throughout the workday.

Connected workspaces. Integrate with the apps and tools you love. Stay connected to your favorite apps, including Microsoft Outlook, Gmail, Zapier, and even Act! Add-ons. No more flipping back and forth between apps or tabs. With Act! Premium, you always have access to the latest details, because everything is connected, up to date, and in sync.


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Act! Software - Powerful Marketing Automation - Real-time Results
Act! Software - Actionable Business Insights
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Act! Software - Powerful Marketing Automation - Real-time Results
Act! Software - Actionable Business Insights

Not sure about Act!? Compare with a popular alternative

Act!

3.8 (809)
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Starting Price

US$30.00
month
No pricing found

Pricing Options

Free version
Free trial
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Features

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Integrations

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Ease of Use

3.8 (809)
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Value for Money

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Customer Service

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Reviews

Overall rating

3.8 /5
(809)
Value for Money
3.8/5
Features
3.8/5
Ease of Use
3.8/5
Customer Support
3.5/5

Already have Act!?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 809
Bo
Bo
Overall rating
  • Industry: Banking
  • Company size: 10,000+ Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Easy tool

Reviewed on 2023/11/16

Only had the change to use free trial, integrated with Sage 360 as it is owned by Sage. Created a...

Only had the change to use free trial, integrated with Sage 360 as it is owned by Sage. Created a few marketing automation and went live as well, got great results, it had potential. Used its app also to track progress and results.

Pros

Mostly used Act's features of contact management and marketing automation in CRM, it has a feature that brings together all of the customer data into a centralized database. Using automation tool is so easy and helps you track every steps.

Cons

Not so many features but the essential features are enough to get what is really needed. The support for the product has ended.

Response from Act!

Thank you, Bo for your review. We value your feedback! It sounds like you might be using an older version of Act! and hope you'll check out this webpage for information about our exciting new features and enhancements. https://www.act.com/upgrade-center/

Matthew
Overall rating
  • Industry: Chemicals
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

All in One CRM for Sales & Marketing Teams

Reviewed on 2024/02/27

Very good, ideal for storing contacts, opportunities and making use of grouping contacts for...

Very good, ideal for storing contacts, opportunities and making use of grouping contacts for marketing emails - a nice function.

Pros

Main features are easy to use such as adding companies and contacts. Lots of training videos available.

Cons

Some features feel a bit clunky but this could be a system issue rather than the software itself.

Reasons for Switching to Act!

Price - Most of the alternative products out there have multiple subscription fees for different teams, Act was a universal CRM and for a small business this is just what we need. Act was also a more cost effective product.

Response from Act!

Hi Matthew, It's great to hear that you're enjoying Act!'s combined CRM and marketing automation features and using it to manage your contacts and opportunities and easily segment them for email communications. We love hearing from our customers and greatly appreciate your feedback!

bruce
Overall rating
  • Industry: Real Estate
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Act! Review

Reviewed on 2024/06/14

Hmm. I pay a lot for something that does not change.

Hmm. I pay a lot for something that does not change.

Pros

n/a.

Cons

the format design seems to have been taken away from a salesperson and given to a techie. The history now can be tricky to follow. It used to be very straight forward with corresponding dates/times per entry. No lomger the case you can have multiple entries per date so not accurate any more. also changing date for mat for future task was much easier, now you have to scroll through to get to a date. Painful, again a techie must have taken over design role, a sales guy would keep in nimple.

Response from Act!

Bruce, we're sorry to hear that you're not having a great experience right now. We want to help as best we can. Please visit https://www.act.com/resources/contact/ or give us a call at 866-873-2006 to see how we can provide some assistance. We look forward to speaking with you.

Lynn
Overall rating
  • Industry: Mining & Metals
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Over two decades with Act!

Reviewed on 2024/10/31

I've used this for over 20 years and it's helps me remember every contact that I've made. Now I...

I've used this for over 20 years and it's helps me remember every contact that I've made. Now I have email folders that I need to refer to since I don't always have the time to reiterate what is in the emails into the Act! file.

Pros

It organizes my contacts and the notes updates me quickly to what's happening with that account. Documents for each customer are also at my fingertips.

Cons

It takes too long to load. I have to open it first at the beginning of my day so nothing else interferes with the time to load. (I just updated it with your customer service and it still takes longer than I'd like, FYI).

Response from Act!

Thank you for your review, Lynn! We love hearing from our longtime customers and hearing about that Act! is helping you organize your notes and contacts. And, we appreciate your feedback about the load speed. This has been forwarded to our dev team. Thank you again!

Nita
Overall rating
  • Industry: Construction
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Dependable and Easy

Reviewed on 2024/08/01

I have use ACT! since 2001. It has made a lot of improvements over the years. I would highly...

I have use ACT! since 2001. It has made a lot of improvements over the years. I would highly recommend the product! It does everything we need and more!

Pros

I like the different sorting options. The mail merge is also a good tool for us.

Cons

The synchronization feature does not work after 2:30 pm for us.

Alternatives Considered

Maximizer CRM

Reasons for Switching to Act!

It came as a recommendation from an insurance agent

Response from Act!

It's great to hear, Nita, that Act! is helping you grow and manage your construction business. We love our long-term customers and really value your feedback!

Showing 5 reviews of 809 Read all reviews

Act! FAQs

Below are some frequently asked questions for Act!.

Act! offers the following pricing plans:

  • Starting from: US$30.00/month
  • Pricing model: Subscription
  • Free Trial: Available

Act! offers both cloud-based and on-premises options for their CRM and marketing automation solutions, primarily aimed at individuals and small to medium-sized businesses (SMBs). Act! Premium Cloud: $30 per user per month (billed annually) - Provides a fully managed, browser-accessible CRM system - Key features include automatic updates, secure hosting, and optional desktop sync. - An enhanced version with desktop sync is available at $40 per user per month. Act! Premium Desktop: $37.50 per user per month, billed annually. Includes: - Full control over updates - Self-managed security - Networked and offline accessibility

Act! has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500

Act! supports the following languages:

English, French, German

Act! supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Act! integrates with the following applications:

BigCommerce, Dropbox Business, Ecwid, Eventbrite, FreshBooks, Freshdesk, Google Contacts, Google Workspace, LinkedIn for Business, Meta for Business, Microsoft 365, Microsoft Outlook, QuickBooks Online, Shopify, Slack, SurveyMonkey, Volusion, Wufoo, Xero, Zapier, Zendesk Suite, iCloud

Act! offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

See all software categories found for Act!.