VWO Testing

A/B testing solution for measuring campaign performance

About VWO Testing

VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages or create multiple variations of the same page by changing elements such as layouts, headline, background colors, borders, and more.

VWO Testing allows businesses to conduct tests based on website visitors’ behavior including clicks on an element, time spent on pages, exit intent, and page scroll. IT teams can utilize the code editor to create A/B tests using HTML, CSS, JavaScript, and jQuery from the built-in library. Moreover, users can analyze the conversion rates of marketing campaigns and generate customizable reports with various performance metrics.

VWO Testing facilitates integration with various third-party applications such as Google Analytics, Kissmetrics, Demandware, Magento, and more. Key features include heatmaps, visitor segmentation, data export, goal tracking, and traffic allocation. VWO Testing provides enterprises with live previews and screenshots of launched variations across browsers, desktops, and mobile devices.

Pricing starting from:

US$199,00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to VWO Testing

Devices

Business size

S M L

Markets

Australia, Canada, China, Germany, Spain, United Kingdom, India, Japan, Netherlands, United States

Supported Languages

English

Pricing starting from:

US$199,00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to VWO Testing

Images

VWO Testing Software - VWO Testing visual editor
VWO Testing Software - VWO Testing visitors
VWO Testing Software - VWO Testing conversion rate
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VWO Testing Software - VWO Testing visual editor VWO Testing Software - VWO Testing visitors VWO Testing Software - VWO Testing conversion rate

Features

Total features of VWO Testing: 51

  • AB Testing
  • API
  • Abandoned Cart Saver
  • Annotations
  • Audience Targeting
  • Behavior Tracking
  • Behavioral Targeting
  • Campaign Analytics
  • Campaign Segmentation
  • Content Analytics
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • Data Visualization
  • Drag & Drop
  • Engagement Tracking
  • Experience Management
  • For Mobile
  • For Websites
  • Funnel Analysis
  • Goal Setting / Tracking
  • Heatmaps
  • Landing Pages/Web Forms
  • Multivariate Testing
  • Pageview Tracking
  • Performance Management
  • Performance Metrics
  • Performance Testing Tools
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Reporting & Statistics
  • Reporting/Analytics
  • Sales Trend Analysis
  • Screen Activity Recording
  • Split Testing
  • Statistical Analysis
  • Surveys & Feedback
  • Test Scheduling
  • Unmoderated Testing
  • Usability Testing
  • User Interaction Tracking
  • User Journeys
  • User Research Analysis
  • Visitor Tracking
  • Visual Editor
  • WYSIWYG Editor
  • Web Traffic Reporting
  • Widgets

Alternatives

Optimizely

4,5
#1 Alternative to VWO Testing
Optimizely is a website optimization platform providing A/B and multivariate testing with tools to track engagement,...

Hotjar

4,7
#2 Alternative to VWO Testing
Hotjar makes it easy to go beyond traditional web analytics & understand what people are really doing on your site.

Ptengine

4,8
#3 Alternative to VWO Testing
Ptengine is a complete marketing and analytics platform. We help you to truly understand your users and take actions by...

Crazy Egg

4,5
#4 Alternative to VWO Testing
Join 300,000 websites who use Crazy Egg to get the most of every website visitor. Snapshots (heatmaps, scrollmaps,...

Reviews

Overall rating

4,4 /5
(86)
Value for Money
4,0/5
Features
4,3/5
Ease of Use
4,3/5
Customer Support
4,3/5

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Showing 5 reviews of 86
David W.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

An Excellent Product with Excellent Support

Reviewed on 2019/03/22

Excellent. Their support is great and that's the key. There are many products that provide A/B...

Excellent. Their support is great and that's the key. There are many products that provide A/B testing services, as well as heatmaps, too. But I'll always go with the company that has the better support. Plus, it's very easy to create your tests b/c they use an overlay. Easy!

Pros

I liked the dashboard and the overall ease of use of getting my tests started. I also love the fact that you can do a split test and see the differences side-by-side. What's also nice is that it does an amazing job of telling you about the statistical significance of your data (we tend to have clients with lower search volumes d/t the nature of their businesses, so being able to adjust our setting to focus on the conversion % change that we want is a great feature.

Cons

It can be expensive if you don't use it very often. Every once in a while I had trouble getting the code to be recognized on my site, but support was always fast and helpful. It was also my fault once b/c they tell you not to use GTM to add the code, but that's exactly what I did.

Response from Wingify

Thank you for sharing your feedback! Glad to know that you like the product and the support. Regarding your other feedback about the code detection, happy to inform you that we have revamped our code checker feature. This now checks the code and shares the exact status in real time. - Venus from VWO

Samy H.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Exceptional detail in data and tracking research to insights

Reviewed on 2019/12/17

We have been using VWO for a variety of tests within the business, from image styles and content...

We have been using VWO for a variety of tests within the business, from image styles and content focus to testing copywriting within buttons right the way up to replacing sections and the way our products are displayed. I has been a huge growth area within the business and helped us gain a lot of traction.

Pros

I liked that I can connect the goals to traffic segments in google analytics and see how the tests affected the conversion journey further down the funnel, I like the UI and functionality of setting up tests, as well as how the tool visualises data from running and completed tests

Cons

I think within a test the multi-layers of a menu could be simplified to focus on tasks that would be relevant to the stage at which a test is running

Alternatives Considered

Hotjar

Reasons for Choosing VWO Testing

We made the switch because of the level of detail that is available

Switched From

Crazy Egg

Response from Wingify

Thanks for sharing the feedback, Samy. We are glad that you liked the platform and found it to be useful. We have also noted down your feedback around UI and we will surely work on the same. - Venus from VWO

Ayushi S.
Overall rating
  • Industry: Outsourcing/Offshoring
  • Company size: 501-1 000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

It's worth "trying"

Reviewed on 2019/03/13

Our experience and review are subjective. While the tool offers a lot of options which makes it...

Our experience and review are subjective. While the tool offers a lot of options which makes it worth trying, VWO poses a lot of challenges in terms of tracking. So, in case, you are planning to set up the tool for your AB test, do make sure to triple check if everything is being tracked properly (double redirection, forms tracking, and traffic allocation to the variants).

Pros

1. Deep segmentation: Ability to segment traffic in terms of devices, locations, and campaigns
2. Variant percentage segmentation: One thing that basic AB Testing tools lack is their ability to segment traffic beyond 50-50% division. VWO allows to allocate traffic as per our requirement.
3. Heat maps included within AB Tests

Cons

There are a "lot" of backend issues in this tool. Without the help of a developer, it would not be possible for a person to set up tracking properly. Even after considering all the conditions and implementing tracking code as per the implementation guide, VWO did not allocate the traffic correctly and we lost days of experimentation due to this error. Unfortunately, even after trying the customer support was not able to help us in resolving the issue.

Response from Wingify

Thank you for sharing your feedback! However, we are sorry to hear about the traffic allocation issue. If you are still facing similar issue across any of your campaigns, then feel free to drop me a note at [email protected] and I will be happy to help. - Venus from VWO

Trevor A.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Well worth the investment!

Reviewed on 2019/12/16

VWO has provided us a solid framework with which to scale our CRO services as an agency. We've been...

VWO has provided us a solid framework with which to scale our CRO services as an agency. We've been able to grow with our clients, and manage them in a single, centralized testing hub. Due to the lower costs, we've even been able to include the cost of VWO into our agency fee, which passes savings to the client and is a big plus to potential customers. I don't envision us leaving the tool anytime soon.

Pros

VWO offers many of the enterprise features you would expect in a larger tool, for a much lower price tag. As a user of Optimizely and Adobe Target, I have been pleasantly surprised by the features I have been able to use with VWO.

The reporting update (probably density, box plotting, etc.) has been especially useful in data analysis.

Cons

VWO definitely breaks more often than the more expensive tools out there. Breakage doesn't really affect the split tests themselves, just the reporting...but still, it's not great when I go to report for a client and have to wait a day or 2 for things to get back online.

Alternatives Considered

Optimizely

Reasons for Switching to VWO Testing

Cost was the biggest factor, and VWO (even with their recently increased prices) continues to excel in this area!

Response from Wingify

Thanks for sharing the feedback. We are glad that you liked the product and especially the new reporting features. Regarding your concern about breakage, we apologize for the inconvenience. Though we would really like to know about the specific instances as ideally it shouldn't happen. Please reach out to us at [email protected] - Venus from VWO

Verified Reviewer
Overall rating
  • Company size: 1 001-5 000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Simple product and easy to use for beginners

Reviewed on 2018/03/08

Pros

Really low barrier to entry, if you're starting out doing testing, this is definitely the tool for you. It's lightweight and easy to use. They're based out, which means they are used to dealing with server call times, so you likely won't see any flickering issues. This is also one of the cheapest products out there, and definitely on par with the beginner versions of any other brand out there.

Cons

After you do consistent testing for at least 2 years, you'll notice that there will be issues with more advanced testing (ie, if you want to show a test for only logged-in users, etc.), you may have to rely on some help with customization with their customer support team, which isn't very experienced, so basically you're on your own.

Showing 5 reviews of 86 Read all reviews

VWO Testing FAQs

Below are some frequently asked questions for VWO Testing.

VWO Testing offers the following pricing plans:

  • Starting from: US$199,00/month
  • Pricing model: Subscription
  • Free Trial: Available

Pricing begins from $199 per month for 10000 users.

VWO Testing has the following typical customers:

2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

VWO Testing supports the following languages:

English

VWO Testing supports the following devices:

VWO Testing integrates with the following applications:

BigCommerce, CallTrackingMetrics, ClickTale, ComScore, Demandbase One, Drupal, Google Analytics, Heap, Joomla, Kissmetrics, Magento Commerce, Mixpanel, Shopify, WordPress

VWO Testing offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

See all software categories found for VWO Testing.