VWO Testing

A/B testing solution for measuring campaign performance

About VWO Testing

VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages or create multiple variations of the same page by changing elements such as layouts, headline, background colors, borders, and more.

VWO Testing allows businesses to conduct tests based on website visitors’ behavior including clicks on an element, time spent on pages, exit intent, and page scroll. IT teams can utilize the code editor to create A/B tests using HTML, CSS, JavaScript, and jQuery from the built-in library. Moreover, users can analyze the conversion rates of marketing campaigns and generate customizable reports with various performance metrics.

VWO Testing facilitates integration with various third-party applications such as Google Analytics, Kissmetrics, Demandware, Magento, and more. Key features include heatmaps, visitor segmentation, data export, goal tracking, and traffic allocation. VWO Testing provides enterprises with live previews and screenshots of launched variations across browsers, desktops, and mobile devices.

Devices

Business size

S M L

Markets

United States, Canada, United Kingdom, Australia, China and 3 others, India, Japan, Germany

Supported Languages

English

Images

VWO Testing visual editor
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VWO Testing screenshot: VWO Testing visual editor

Features

Total features of VWO Testing: 24

  • A/B Testing
  • API
  • Administrative Reporting
  • Analytics
  • Behavior Tracking
  • Campaign Analysis
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customizable Reporting
  • Data Import/Export
  • Engagement Analytics
  • Goal Setting / Tracking
  • Heatmap
  • Performance Management
  • Performance Metrics
  • Performance Reports
  • Performance Testing
  • Preview Functionality
  • Progress Reports
  • Reporting & Statistics
  • Sales Analytics
  • Visitor Tracking
  • Web Traffic Reporting
  • Widgets

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Reviews

Overall rating

4,5 /5
(84)
Value for Money
4/5
Features
4,3/5
Ease of Use
4,3/5
Customer Support
4,4/5

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Showing 5 reviews of 84
David W.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

An Excellent Product with Excellent Support

Reviewed on 2019/03/22

Excellent. Their support is great and that's the key. There are many products that provide A/B...

Excellent. Their support is great and that's the key. There are many products that provide A/B testing services, as well as heatmaps, too. But I'll always go with the company that has the better support. Plus, it's very easy to create your tests b/c they use an overlay. Easy!

Pros

I liked the dashboard and the overall ease of use of getting my tests started. I also love the fact that you can do a split test and see the differences side-by-side. What's also nice is that it does an amazing job of telling you about the statistical significance of your data (we tend to have clients with lower search volumes d/t the nature of their businesses, so being able to adjust our setting to focus on the conversion % change that we want is a great feature.

Cons

It can be expensive if you don't use it very often. Every once in a while I had trouble getting the code to be recognized on my site, but support was always fast and helpful. It was also my fault once b/c they tell you not to use GTM to add the code, but that's exactly what I did.

Response from Wingify

Thank you for sharing your feedback! Glad to know that you like the product and the support. Regarding your other feedback about the code detection, happy to inform you that we have revamped our code checker feature. This now checks the code and shares the exact status in real time. - Venus from VWO

Samy H.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Exceptional detail in data and tracking research to insights

Reviewed on 2019/12/17

We have been using VWO for a variety of tests within the business, from image styles and content...

We have been using VWO for a variety of tests within the business, from image styles and content focus to testing copywriting within buttons right the way up to replacing sections and the way our products are displayed. I has been a huge growth area within the business and helped us gain a lot of traction.

Pros

I liked that I can connect the goals to traffic segments in google analytics and see how the tests affected the conversion journey further down the funnel, I like the UI and functionality of setting up tests, as well as how the tool visualises data from running and completed tests

Cons

I think within a test the multi-layers of a menu could be simplified to focus on tasks that would be relevant to the stage at which a test is running

Response from Wingify

Thanks for sharing the feedback, Samy. We are glad that you liked the platform and found it to be useful. We have also noted down your feedback around UI and we will surely work on the same. - Venus from VWO

Ayushi S.
Overall rating
  • Industry: Outsourcing/Offshoring
  • Company size: 501-1 000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

It's worth "trying"

Reviewed on 2019/03/13

Our experience and review are subjective. While the tool offers a lot of options which makes it...

Our experience and review are subjective. While the tool offers a lot of options which makes it worth trying, VWO poses a lot of challenges in terms of tracking. So, in case, you are planning to set up the tool for your AB test, do make sure to triple check if everything is being tracked properly (double redirection, forms tracking, and traffic allocation to the variants).

Pros

1. Deep segmentation: Ability to segment traffic in terms of devices, locations, and campaigns
2. Variant percentage segmentation: One thing that basic AB Testing tools lack is their ability to segment traffic beyond 50-50% division. VWO allows to allocate traffic as per our requirement.
3. Heat maps included within AB Tests

Cons

There are a "lot" of backend issues in this tool. Without the help of a developer, it would not be possible for a person to set up tracking properly. Even after considering all the conditions and implementing tracking code as per the implementation guide, VWO did not allocate the traffic correctly and we lost days of experimentation due to this error. Unfortunately, even after trying the customer support was not able to help us in resolving the issue.

Response from Wingify

Thank you for sharing your feedback! However, we are sorry to hear about the traffic allocation issue. If you are still facing similar issue across any of your campaigns, then feel free to drop me a note at [email protected] and I will be happy to help. - Venus from VWO

Trevor A.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Well worth the investment!

Reviewed on 2019/12/16

VWO has provided us a solid framework with which to scale our CRO services as an agency. We've been...

VWO has provided us a solid framework with which to scale our CRO services as an agency. We've been able to grow with our clients, and manage them in a single, centralized testing hub. Due to the lower costs, we've even been able to include the cost of VWO into our agency fee, which passes savings to the client and is a big plus to potential customers. I don't envision us leaving the tool anytime soon.

Pros

VWO offers many of the enterprise features you would expect in a larger tool, for a much lower price tag. As a user of Optimizely and Adobe Target, I have been pleasantly surprised by the features I have been able to use with VWO.

The reporting update (probably density, box plotting, etc.) has been especially useful in data analysis.

Cons

VWO definitely breaks more often than the more expensive tools out there. Breakage doesn't really affect the split tests themselves, just the reporting...but still, it's not great when I go to report for a client and have to wait a day or 2 for things to get back online.

Response from Wingify

Thanks for sharing the feedback. We are glad that you liked the product and especially the new reporting features. Regarding your concern about breakage, we apologize for the inconvenience. Though we would really like to know about the specific instances as ideally it shouldn't happen. Please reach out to us at [email protected] - Venus from VWO

Jamie M.
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

The most comprehensive website testing and optimization tool on the market

Reviewed on 2018/03/27

Pros

VWO started off as a typical website testing tool, with visual selection tools (i.e. no coding required) to create a range of dynamic A/B and multivariate tests. They started to implement some new functionality and now, they have an advanced and fully comprehensive testing and optimization solution. You can create hypothesis and theories for each test with the top-tier of their product, whilst making observations along the way (during the life of each test). This can help you to better understand what you're doing, what's working and how future tests could be conducted to better the outcomes.

Cons

The basic solution is good but feels somewhat limited in comparison to their top-tier optimization product. However, their pricing for all products is expensive. Their optimization product (full suite of tools) is far too expensive for most businesses and requires a lot of management time - it's not a case of switching on a button and seeing results, the tools only enable you to create tests and track their progress. It's an ideal tool for a larger team of marketers and website testers.

Showing 5 reviews of 84 Read all reviews

VWO Testing FAQs

Below are some frequently asked questions for VWO Testing.

VWO Testing offers the following pricing plans:

  • Starting from: US$199,00/month
  • Pricing model: Subscription
  • Free Trial: Available

Pricing begins from $199 per month for 10000 users.

VWO Testing offers the following features:

  • A/B Testing
  • Advanced CSS/JS Tests Supported
  • Award Winning Support
  • Behavioral Targeting
  • Continuous Optimization
  • Cross Browser Previews
  • Cross Domain Tracking
  • Enterprise Security
  • Geo Targeting
  • Heatmaps and Clickmaps
  • Minimal IT Involvement
  • Multiple Logins and Client Accounts
  • Multivariate Testing
  • Plugins and Integrations
  • Real Time Reports
  • Revenue Tracking
  • Split URL Testing
  • Testing for Mobile and Tablet Websites
  • Usability Testing
  • WYSIWYG Visual Editor

VWO Testing has the following typical customers:

Small Business, Large Enterprises, Mid Size Business

VWO Testing supports the following languages:

English

We do not have any information about what devices VWO Testing supports

VWO Testing integrates with the following applications:

BigCommerce, CallRail, CallTrackingMetrics, Demandbase ABM Platform, GetResponse, Marketing Optimizer, SessionCam, SharpSpring, Wordpress, comScore

VWO Testing offers the following support options:

FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials

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