Falcon.io

Unified social media marketing and management platform

4,3 /5 (143 reviews) Write a Review!

Falcon.io Overview

What is Falcon.io?

Falcon.io is a SaaS platform for social media monitoring, engagement, publishing, analytics & customer experience management, designed for social media markets. With the aim of providing businesses with the tools for social media marketing and customer experience management, Falcon.io offers features including social media listening, engagement, publishing, measuring and customer data management. Using the app, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles.

Content can be created, managed, scheduled, and published using Falcon.io’s various tools including an all-in-one campaign calendar which displays scheduled posts and content for multiple campaigns simultaneously. Content can be previewed and published across multiple social media channels and approval workflows can be setup ensure that content is of the required quality before publishing. Once published, Falcon.io allows users to monitor the performance of content and campaigns by providing visual reports on metrics such as engagement by channel, ROI, performance compared with competitors, and more.

In order to aid marketers with boosting their social media presence and encouraging engagement Falcon.io offers tools such as social media listening drawing insights from millions of online sources, analytics on trending topics within certain sectors, brand perception data, advanced search of data by keywords, word combinations, and exclusions, and much more.

Falcon.io Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Subscription
Value for money

Falcon.io offers three service packages to suit companies of all sizes and social needs: Starter, Pro, and Premium. These offer varying platform features, services and support levels including onboarding sessions and dedicated Account Managers. Strategic Consultancy is also available.

Contact Falcon.io for pricing information.


Falcon.io Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico
Supported Languages
English

Media

The calendar tool allows users to schedule social media posts and campaigns
The dashboard provides an overview of trends, engagement, tasks, activities, and more
Plan, schedule, edit, and post content across multiple social channels
Create campaigns and assign them to teams, set reminders, and add labels
Current assignments can be viewed in one board and prioritized
Analyze audiences including their behavior and trending topics
View analytics on topics and metrics such as mentions, activity, sources, and more
Use the measure tool for benchmarking, performance analysis, team performance, and more
Falcon.io video Falcon.io screenshot: The calendar tool allows users to schedule social media posts and campaigns Falcon.io screenshot: The dashboard provides an overview of trends, engagement, tasks, activities, and more Falcon.io screenshot: Plan, schedule, edit, and post content across multiple social channels Falcon.io screenshot: Create campaigns and assign them to teams, set reminders, and add labels Falcon.io screenshot: Current assignments can be viewed in one board and prioritized Falcon.io screenshot: Analyze audiences including their behavior and trending topics Falcon.io screenshot: View analytics on topics and metrics such as mentions, activity, sources, and more Falcon.io screenshot: Use the measure tool for benchmarking, performance analysis, team performance, and more

Falcon.io Reviews

Falcon.io Reviews

Overall rating
4,3
/
5
Excellent
65

Very good
59

Average
17

Poor
2

Terrible
0

Value for Money
3,9
Features
3,9
Ease of Use
4,3
Customer Support
4,6
87% recommended this app
Michael H.

Best in class software, easy to use, and feature-rich

We use Falcon.io to monitor the sentiment, mentions and overall trends/virality of our clients social media profiles.


Roderick B.

Great product with lots of features but be prepared to pay!

Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been impressed with the efficiency of the software. More development on the accompanying Hub app will really benefit a seamless operation across both desktop and mobile.


Suzanne M.

Shiny but Meh.

Meh.


Rynie O.

How Falcon made my day to day life easier

Overall experience is very positive. Like mentioned above, I really like the Publishing tool. Engaging with the audience is also much easier than before (I do however wish that Instagram DM's could pull through to Falcon as well because then all my engagement could be done from one platform). But yes, overall I'm very positive. The team is also always very ready and prepared to help.


Sabina R.

Falcon review

User friendly, amazing support team and account managers!


Michael H.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Best in class software, easy to use, and feature-rich

Used Daily for 6-12 months
Reviewed on 2019/04/27
Review Source: Capterra

We use Falcon.io to monitor the sentiment, mentions and overall trends/virality of our clients social media profiles.

Pros

First of all, the biggest benefit of Falcon is that it comes in significantly cheaper than the market leader (Salesforce) and 100x easier to use and get started.

While customization may not be as extensible as Salesforce (also without the headaches), there's still a good degree of tuning to be found within Falcon such as setting up automatically generated reports, custom dashboards, and brand monitoring options.

Falcon also works great in a multilingual setting (French and English in our case), though will sometimes report some false-positives in non-English sentiments.

The ability to monitor brand mentions, sentiments, and callouts across all social media platforms and the web in one convenient dashboard is amazing.

Cons

The mobile version of the site, and mobile apps for iOS/Android (Called Engage) are a bit buggy sometimes, and leave a bit to be desired feature-wise. Though, thankfully it appears that the app is regularly updated and maintained, so I'm holding out hope that it grows to be much more serviceable in the future.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Roderick B.
Industry: Marketing & Advertising
Company size: 11-50 Employees

Great product with lots of features but be prepared to pay!

Used Daily for 6-12 months
Reviewed on 2020/03/23
Review Source: Capterra

Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been impressed with the efficiency of the software. More development on the accompanying Hub app will really benefit a seamless operation across both desktop and mobile.

Pros

Falcon is really easy to manage multiple social media channels, allowing you to easily post, interact and report. The UI is really easy to digest, meaning you can quickly pick up and get used to the software with minimal training. The customer support staff are always readily available should you need them, offering great advice and checking back to make sure the issue has been resolved. Regular webinars also give key insight into the changes going on in the social landscape, as well as demonstrating new product features.

Cons

Falcon is one of the pricier social media scheduler tools. The value is there with the quality and detail in the social listening/reporting, however it doesn't make the software too accessible for smaller businesses or individuals.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Suzanne M.
Industry: Marketing & Advertising
Company size: 51-200 Employees

Shiny but Meh.

Used Daily for 6-12 months
Reviewed on 2020/03/18
Review Source: Capterra

Meh.

Pros

No limited on # of social accounts that we can have connected has been helpful.

Cons

There are constantly API and posting errors. There are some features I was sold on but weren't actually what I asked/needed. It's very high maintenance to upkeep. Reports weren't as customizable as expected.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 3.0/10

Rynie O.
Industry: Marketing & Advertising
Company size: 2-10 Employees

How Falcon made my day to day life easier

Used Daily for 1-5 months
Reviewed on 2020/03/13
Review Source: Capterra

Overall experience is very positive. Like mentioned above, I really like the Publishing tool. Engaging with the audience is also much easier than before (I do however wish that Instagram DM's could pull through to Falcon as well because then all my engagement could be done from one platform). But yes, overall I'm very positive. The team is also always very ready and prepared to help.

Pros

The Publishing tool saves me so much time. Instead of designing a content plan on other software or programs, I can now create my content on Falcon's calendar. I also save time then on briefing our designers, because I send it directly to them for approval where they see exactly what I have in mind and design it accordingly.

Cons

I really dislike that I have to create my audience from scratch every time I set up my ads. I don't want to create an audience from the listening tool, which is the only way you can save an audience. I would like to create an audience from scratch once, save it for that specific channel, and have it ready the next time/month I create my ads.

Also, a recommendation - That you can edit published content as well (sometimes you want to change a small thing in the caption, but now you have to delete the whole post and add everything again).

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Sabina R.
Industry: Nonprofit Organization Management
Company size: 501-1 000 Employees

Falcon review

Used Daily for 1+ year
Reviewed on 2020/03/13
Review Source: Capterra

User friendly, amazing support team and account managers!

Pros

For us the scheduling tool is most useful. Falcon is very user-friendly. Once implemented we we're able to roll it out to stakeholders with ease.

Cons

When we first started using Falcon we felt that we couldn't use it to the fullest due to API restrictions. Since raising our issues with Falcon their development team have now almost resolved all of the issues. I do feel that the listening tool could be better. We run yearly influencer rankings and need to pull historical data but Falcon only allows you to pull 30 days of historical data when setting up a new listening stream.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

User recommendation
7,7/10
Based on 143 user ratings
Compare user recommendation rating with alternatives
Compare with alternatives

Falcon.io Pricing

Falcon.io Pricing

Starting from
N/A
Free Trial
Subscription
Value for money

Falcon.io offers three service packages to suit companies of all sizes and social needs: Starter, Pro, and Premium. These offer varying platform features, services and support levels including onboarding sessions and dedicated Account Managers. Strategic Consultancy is also available.

Contact Falcon.io for pricing information.

Falcon.io offers three service packages to suit companies of all sizes and social needs: Starter, Pro, and Premium. These offer varying platform features, services and support levels including onboarding sessions and dedicated Account Managers. Strategic Consultancy is also available.

Contact Falcon.io for pricing information.

Value for Money
3,9/5
Based on 143 user ratings
Compare value for money rating with alternatives
Compare with alternatives

Falcon.io Features

Falcon.io Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
3,9/5
Based on 143 user ratings
Compare features rating with alternatives
Compare with alternatives

Categories

Additional information for Falcon.io

Additional information for Falcon.io

Key features of Falcon.io

  • 7-day customer support
  • API availability
  • Activity monitoring
  • Alerts / escalation
  • Approval process control
  • Asset management
  • Audit trail
  • Automated scheduling
  • Automatic notifications
  • Boolean search
  • CRM integration
  • Calendar management
  • Campaign analysis
  • Campaign management
  • Campaign planning
  • Campaign scheduling
  • Channel management
  • Channels performance
  • Client database
  • Collaboration tools
  • Collaborative workspace
  • Commenting
  • Communications calendar
  • Configurable workflow
  • Contact database
  • Content calendar for scheduling posts
  • Content editor with live preview & auto-save
  • Content filtering
  • Content library
  • Content management
  • Content repository
  • Custom labels on campaigns, stock items, profiles
  • Customer database
  • Customer experience management
  • Customizable templates
  • Data filtering
  • Data import/export
  • Data visualization
  • Demographic data
  • Email alerts
  • Engagement analytics
  • Event calendar
  • Event scheduling
  • Filtered views
  • Google Analytics auto-tagging
  • Governance layer and approval flow
  • Graphical data presentation
  • Inbox management
  • Inbox prioritizes incoming messages
  • Integrated governance and approval processes
  • Interaction data collected in enriched customer profiles.
  • Labeling
  • Manage all customer data in individual profiles
  • Manage all social networks on one platform
  • Mobile apps for publishing, engagement and approving posts
  • Monitoring
  • Multi-campaign
  • Multi-channel management
  • Multi-channel marketing
  • Newsfeed and geo-targeting
  • Online help center
  • Organic and paid reach comparison
  • Performance management
  • Performance reports
  • Permission management
  • Personalized profiles
  • Present social metrics in custom reports
  • Preview functionality
  • Prioritizing
  • Progress tracking
  • Project notes
  • Real time analytics
  • Real time data
  • Real time notifications
  • Real-time content performance analysis
  • Risk alerts
  • Sentiment Indicator rates mentions and messages
  • Sentiment analysis
  • Sentiment scoring
  • Social advertising
  • Social media integration
  • Social media metrics
  • Social media monitoring
  • Social network marketing
  • Social performance management
  • Tailored service plans
  • Task & role assignment
  • Task assign options for project admins
  • Team calendars
  • Third party integration
  • Trend tracking
  • URL shortener
  • User access controls
  • User activity monitoring
  • Visual analytics

Benefits

  • Manage social media monitoring, engagement, publishing, and analytics on one platform.

  • All customer interactions and their public data are compiled in enriched individual profiles.

  • Customer profiles can be aggregated and used for highly targeted segmentation.

  • A unique prioritization algorithm ranks social comments and messages by importance.

  • Governance and workflow features ease teamwork and ensure brand consistency.

  • Falcon.io FAQs

    Falcon.io FAQs

    Below are some frequently asked questions for Falcon.io.

    Q. What type of pricing plans does Falcon.io offer?

    Falcon.io offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Available

    Falcon.io offers three service packages to suit companies of all sizes and social needs: Starter, Pro, and Premium. These offer varying platform features, services and support levels including onboarding sessions and dedicated Account Managers. Strategic Consultancy is also available. Contact Falcon.io for pricing information.

    Q. What are the main features of Falcon.io?

    Falcon.io offers the following features:

    • 7-day customer support
    • API availability
    • Activity monitoring
    • Alerts / escalation
    • Approval process control
    • Asset management
    • Audit trail
    • Automated scheduling
    • Automatic notifications
    • Boolean search
    • CRM integration
    • Calendar management
    • Campaign analysis
    • Campaign management
    • Campaign planning
    • Campaign scheduling
    • Channel management
    • Channels performance
    • Client database
    • Collaboration tools
    • Collaborative workspace
    • Commenting
    • Communications calendar
    • Configurable workflow
    • Contact database
    • Content calendar for scheduling posts
    • Content editor with live preview & auto-save
    • Content filtering
    • Content library
    • Content management
    • Content repository
    • Custom labels on campaigns, stock items, profiles
    • Customer database
    • Customer experience management
    • Customizable templates
    • Data filtering
    • Data import/export
    • Data visualization
    • Demographic data
    • Email alerts
    • Engagement analytics
    • Event calendar
    • Event scheduling
    • Filtered views
    • Google Analytics auto-tagging
    • Governance layer and approval flow
    • Graphical data presentation
    • Inbox management
    • Inbox prioritizes incoming messages
    • Integrated governance and approval processes
    • Interaction data collected in enriched customer profiles.
    • Labeling
    • Manage all customer data in individual profiles
    • Manage all social networks on one platform
    • Mobile apps for publishing, engagement and approving posts
    • Monitoring
    • Multi-campaign
    • Multi-channel management
    • Multi-channel marketing
    • Newsfeed and geo-targeting
    • Online help center
    • Organic and paid reach comparison
    • Performance management
    • Performance reports
    • Permission management
    • Personalized profiles
    • Present social metrics in custom reports
    • Preview functionality
    • Prioritizing
    • Progress tracking
    • Project notes
    • Real time analytics
    • Real time data
    • Real time notifications
    • Real-time content performance analysis
    • Risk alerts
    • Sentiment Indicator rates mentions and messages
    • Sentiment analysis
    • Sentiment scoring
    • Social advertising
    • Social media integration
    • Social media metrics
    • Social media monitoring
    • Social network marketing
    • Social performance management
    • Tailored service plans
    • Task & role assignment
    • Task assign options for project admins
    • Team calendars
    • Third party integration
    • Trend tracking
    • URL shortener
    • User access controls
    • User activity monitoring
    • Visual analytics

    Q. Who are the typical users of Falcon.io?

    Falcon.io has the following typical customers:

    Large Enterprises, Public Administrations, Non Profit, Mid Size Business

    Q. What languages does Falcon.io support?

    Falcon.io supports the following languages:

    English

    Q. What type of pricing plans does Falcon.io offer?

    Falcon.io has the following pricing plans:

    Subscription

    Q. Does Falcon.io support mobile devices?

    Falcon.io supports the following devices:

    Android, iPhone

    Q. What other apps does Falcon.io integrate with?

    Falcon.io integrates with the following applications:

    Facebook, Google Analytics, HubSpot CRM, Instagram, LinkedIn, QBank DAM, Salesforce Sales Cloud, Twitter, Zendesk, Zendesk

    Q. What level of support does Falcon.io offer?

    Falcon.io offers the following support options:

    FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials