Yotpo

Yotpo

Reviews & customer content marketing

4.5/5 (159 reviews)

Yotpo Overview

Yotpo helps brands leverage customer reviews and photos throughout the buyer journey to increase trust, social proof, and sales. With Yotpo, businesses can collect every type of user-generated content and use it to build a stronger brand and better customer experience.

Give customers a voice -- and a camera. Collect any type of customer content, or curate it from social. Get more reviews, photos, and Q&A with artificially intelligent requests that ensure questions are asked in the right way, at the right time, every time. Build trust and increase conversion by showcasing happy customers front and center. Combine reviews and photos with customizable display options that enhance the brand. Highlight customer content in marketing campaigns to stand out on search and social and reach relevant shoppers, wherever they discover your brand and products. Understand what customers think about the products and identify opportunities to improve customer experience, and gain insights to make better business decisions.

Partnerships with search and social platforms like Google, Facebook, and Instagram and integrations with HubSpot, Salesforce, and more mean businesses can improve results from all the channels they’re already using to grow. That’s why the fastest-growing commerce brands use Yotpo, from growing brands like Away Travel, Tile, and Esurance to established enterprises like Staples, GoPro, and Everlast.

Pricing

Starting from
N/A
Pricing options
Free Trial
Free
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Canada, China, Europe and 5 others, Germany, India, Japan, Latin America, Middle-East and Africa

Supported Languages

Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Danish and 22 others, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Taiwanese, Thai, Turkish, Ukrainian

Yotpo Reviews

Overall rating
4.5/5
91% positive reviews
101
Excellent
43
Very good
11
Average
1
Poor
3
Terrible

Best review app period.

Used Daily for 1+ year
Reviewed on 1/18/2018
Review Source: Capterra

More reviews mean more credibility. We mix up Yotpo review and Google trusted store review and it proves we have better sales than before. Controlling review is not easy, but it's easier than ever with Yotpo. Their dashboard and the moderate system is easy to handle and very intuitive.

Pros

Have to say Yotpo is truly our best on site app.. I believe the customers like/read/trust the reviews. Yotpo has become a major part of our day to day customer engagement strategy. I love that new features are constantly being added. Their customer service is top notch. This app offers a heck of a lot of great features for the low price of free. You need to pay more if you want to use more features, but every penny worth. The cost is high for a business of our size, but I think after a year or so we will see the results of peer to peer reviews. Give it a shot.

Cons

Picture update feature updated so far, but the problem is pricing. As fa as I know, it could be too much for the companies on their starting phase. Adding this feature for special package or something will be better to try it. I might be wrong, but they really have to give chances for users who keep using Yotpo, for example more than 1 year or 2 years.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10

Great Review Platform - Could Be Better

Used Daily for 2+ years
Reviewed on 11/23/2018
Review Source: Capterra

Overall, Yotpo is a great reviews platform that is easy to use and manage, even across multiple brands and products, all under one account.

Pros

In terms of functionality, Yotpo is easy to implement and use, from both a front-end and back-end perspective. It easily hosts your product's (or company's) reviews and displays them on the website is a visually aesthetic way, with customizable features.

Cons

It would be great to implement a feature that allows the user on the customer's end to have more filter options for the reviews. There are other review platforms that have more fields to answer, therefor offering more information for the customer to browse when looking at reviews. Since referrals and reviews are one of the first things customers look at before purchasing, giving more information options (beyond name, product, and product rating) along with making filter features easy to accessible allows the customer to access more detailed information, but helps to make the conversion quicker.

Rating breakdown

Ease of Use

Likelihood to recommend

8.0/10

A bit expensive

Used Daily for 6-12 months
Reviewed on 3/7/2017
Review Source: Capterra

We tried YOTPO for a year. The price was high compared to what we needed, so didn't renew. Needed only the Review function and SEO, not the rest. I think the pricing, which is based on the amount of review e-mails sent, is not a valid way of pricing. It does not take into account the % who respond with a review, which is the more accurate metric. If the price was based on # of reviews received, it would reflect on the product's ease of use. It could also be based on features used, which is another metric based on the value a merchant places on the features.
Also, not having the reviews in HTML so it can be searched is a big drawback. Hope this helps.

Pros

- Sending out reviews w/ up-sell opportunities
- Reporting capabilities
- User interface to display reviews is nice on the website
- Rich snippet feature for SEO

Cons

- the Moderation menu got more confusing. I liked the old interface better--it was easier to follow.
- Support doesn't respond right away. It can take a day or two to resolve an issue.
- The Reviews are not searchable so doesn't contribute to SEO.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

3.0/10

Good Bad Great Good Great Amazing Bad and Great Again

Used Daily for 1+ year
Reviewed on 3/30/2017
Review Source: Capterra

Yotpo has a great product but I experienced a few issues in my time using it that were extremely inhibiting to me finding my groove with it. I think they need a custom plan for low volume high priority/price retailers online but I am happy they were able to customize my billing and make it easier to stay onboard - it's not entirely what I need being that we are low volume and high price. Yes, we do exist. I think that for $ a month, I should be able to whitelabel with the Powerhouse plan, for some reason they think I shouldn't but I understand their need to market the product. I am continuing to work with the application and use it to the best of my ability. The title of this review reflects that the experience has been turbulent from bad to excellent but I am much happier knowing now that I have an actual dedicated account manager. The last manager was great, I just think he was falling behind probably due to Yotpo killing it and growing so quickly. I am excited to utilize the tool and see what we can get out of it. Thank you Yotpo for a Good, Great, Bad, Amazing, Bad, Great, Good Excellent product.

Pros

Great Features, TPR and Social Ads

Cons

Only good for high volume online retailers.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

7.0/10

Delivers reviews, easy to use!

Used Daily for 2+ years
Reviewed on 11/9/2017
Review Source: Capterra

It makes my client's money every day and increases engagement. It makes me look good every time I recommend it and Yotpo is a great company to deal with.

Pros

Yotpo is easy to install if you're using a major eCommerce cart provider like Magento, Shopify, etc. There are some other copy cats out there that promise the world but they have all fallen short or simply miss things. I'm using the incentive coupons to get more reviews with some clients and it's awesome. The review moderation is easy to use, makes sense and we use it every day. As an eCommerce consultant I recommend Yotpo to all my clients and see the results first hand.

Cons

Yotpo can be a powerful tool in the right hands. It has a ton of features and you can get lost during setup on which are the most important.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

Yotpo Pricing

Starting from
N/A
Pricing options
Free Trial
Free
Subscription
Value for money

Please contact Yotpo for pricing information.

Yotpo Features

  • API
  • Activity Dashboard
  • Content Management
  • Customizable Branding
  • Engagement Analytics
  • Multi-Channel Marketing
  • Social Media Integration
  • Social Network Marketing

  • A/B Testing
  • Campaign Analysis
  • Campaign Management
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Monitoring
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Tagging
  • Third Party Integration

Additional information for Yotpo

Key features of Yotpo

  • Commenting
  • Community Q&A
  • Content generation powered by AI
  • Coupons
  • Customer product images
  • Dedicated support
  • Instagram curation
  • Look and feel customiziation
  • Mail after purchase
  • Multi-channel content generation
  • Optimization actions
  • Performance metrics
  • Plug & Play
  • Powerful analytics
  • Powerful moderation tools
  • Ratings and reviews widget
  • Review request emails
  • Shoppable Instagram
  • Support more than 15 eCommerce platforms
  • Support more than 25 languages
  • Tools to turn your reviews into SEO gold
  • Turn one-time shoppers into return customers
  • Widgets & emails customization
  • Yotpo is completely social

Benefits

  • Generate more reviews/content than with any other solution with in-mail form and other tools.

  • Stand out in Google results and from the competition by having reviews & stars show in your paid and organic search results.

  • Use your UGC (user generated content) to market your business -- it’s more trusted and effective than any other brand content.

  • Display verified reviews at key points on your site to increase conversions.

  • Stay in contact with your customers, build relationships so they become loyal and continue to engage with you.

  • GetApp Analysis

    Customer reviews have become a driving force behind sales on the Internet, boosting the confidence of consumers who are oftentimes purchasing items they haven’t been able to see or touch in real life. Yotpo is a web-based platform for businesses that are looking to get more authentic reviews from their customers. By harnessing the power of their existing buyers, retailers and other online outlets, businesses can increase conversions without necessarily upping the amount they’re spending on advertising.

    Yotpo already works with more than 100,000 businesses around the world. In addition to powerful tools for review generation, Yotpo also provides its users with access to SEO and marketing tools. Online retailers are able to distribute reviews throughout social media platforms such as Facebook and Twitter, which not only drives conversions but also aids in the acquisition of new traffic through improved organic search rankings.

    Reviews Carousel

    What is Yotpo?

    More than simply a review generation tool, Yotpo is actually a complete content marketing solution for businesses that sell products or services online. It uses real-time data and proprietary algorithms to determine the precise needs of each business that signs up for its service. It then provides each business with the tools necessary to persuade customers to generate original content in the form of online product reviews.

    Yotpo knows when and how to engage particular customers after the checkout process is complete in order to get those customers to write reviews. It does this on an individual basis with the understanding that different customers have different behaviors when it comes to content creation. (For example, customers from certain countries don’t tend to write product reviews on certain days of the week.) Advanced analytics enable Yotpo to provide businesses with significantly more content than competing review generation platforms.

    Social Integration

    Yotpo Main Features

    Mail After Purchase

    Yotpo differentiates itself from competitors, and helps businesses collect more reviews, with its Mail After Purchase (MAP) feature. The company says that it can generate reviews from 10% of a business’s customers simply with the use of data-driven, automatic emails.

    Each time a visitor on your website converts, Yotpo automatically sends a review request to the customer at the optimal time. The look and logic of these review request emails are completely customizable, and MAP is mobile-responsive. Customers are able to submit their reviews using the In-Mail form, which reduces friction. These emails are also a useful time for upselling, as this increases the value and loyalty of customers.

    Mail After Purchase

    On-Site Review Widgets

    Yotpo’s on-site review widgets increase trust among website visitors and ultimately boost on-site conversions. Yotpo labels its reviews with a trust badge, which signals to shoppers that they’re reading actual reviews from real buyers. Ratings and reviews are displayed in key conversion spots based on Yotpo’s proprietary data.

    Customize your website’s review widget to match your website’s branding and language. Each review includes in-depth information about the reviewer, which helps shoppers decide which opinions are most relevant. You also have the option to ask your buyers custom questions to aid prospects in the product research process.

    Product Page Widgets

    Social Media Ads

    Businesses that use Yotpo can turn their most positive reviews into high-performing ads on Facebook. This takes advantage of the user-generated content that businesses already have and capitalizes on the effectiveness of work-of-mouth marketing in acquiring new customers online.

    You can use Yotpo’s Ad Builder tool to create your own Facebook ads. Yotpo automatically analyzes and optimizes your ads to ensure that your company is getting the top results. You can manage all of your reviews and marketing materials in a centralized place, and you ultimately pay less for top results.

    Yotpo Ads

    SEO Tools

    Inline technology that is exclusive to Yotpo improves users’ organic search results. Yotpo does this by loading reviews as part of a website’s content. This opens each business up to new keywords and keeps content fresh, which is a driving force in the promotion of organic traffic.

    Boosting your organic search results happens seamlessly with Yotpo, without any real work on your part. As new reviews are added to your website, your content is refreshed and Google’s ranking algorithm takes notice. It also improves the performance of AdWords campaigns by displaying ratings and reviews right beside your Google ads. Reviews are also displayed across Google Shopping and Product Listing ads.

    Organic Search

    Yotpo Integrations

    Yotpo integrates with most eCommerce solutions, along with advertising and marketing platforms like Facebook and Google. The Yotpo API supports both HTTP and HTTPS requests.

    Yotpo Pricing

    Yotpo offers a Free Forever plan, which is a basic review generation platform for all online businesses.

    Yotpo Bottom Line

    • Comprehensive solutions to leverage user-generated content
    • Improves marketing and SEO
    • Request reviews manually or automatically using Yotpo’s MAP feature
    • Value can be tracked with analytics
    • Upselling tools increase the lifetime value of shoppers

    Yotpo FAQs

    Below are some frequently asked questions for Yotpo.

    Q. What type of pricing plans does Yotpo offer?

    Yotpo offers the following pricing plans:

    Pricing model: Free, Subscription

    Free Trial: Available

    Please contact Yotpo for pricing information.

    Q. What are the main features of Yotpo?

    Yotpo offers the following features:

    • Commenting
    • Community Q&A
    • Content generation powered by AI
    • Coupons
    • Customer product images
    • Dedicated support
    • Instagram curation
    • Look and feel customiziation
    • Mail after purchase
    • Multi-channel content generation
    • Optimization actions
    • Performance metrics
    • Plug & Play
    • Powerful analytics
    • Powerful moderation tools
    • Ratings and reviews widget
    • Review request emails
    • Shoppable Instagram
    • Support more than 15 eCommerce platforms
    • Support more than 25 languages
    • Tools to turn your reviews into SEO gold
    • Turn one-time shoppers into return customers
    • Widgets & emails customization
    • Yotpo is completely social

    Q. Who are the typical users of Yotpo?

    Yotpo has the following typical customers:

    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

    Q. What languages does Yotpo support?

    Yotpo supports the following languages:

    Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Taiwanese, Thai, Turkish, Ukrainian

    Q. What type of pricing plans does Yotpo offer?

    Yotpo has the following pricing plans:

    Free, Subscription

    Q. Does Yotpo support mobile devices?

    We do not have any information about what devices Yotpo supports

    Q. What other apps does Yotpo integrate with?

    Yotpo integrates with the following applications:

    Antavo, Ecwid, Findify, Fomo, Magento, Smile.io, Xplenty, Zendesk, Zentail, Zoey

    Q. What level of support does Yotpo offer?

    Yotpo offers the following support options:

    FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials