Yotpo

4.5 (368)
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Yotpo, the leading eCommerce marketing platform.

About Yotpo

Yotpo, the leading eCommerce marketing platform, helps thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. Brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. We integrate with the tools you use every day, including Google, Instagram, top eCommerce platforms, and the rest of your tech stack. Yotpo is a Forbes Cloud 100 company with offices in New York, London, Boston, and Tel Aviv.


Key benefits of Yotpo

  • Generate more reviews/content than with any other solution with in-mail form and other tools.

  • Stand out in Google results and from the competition by having reviews & stars show in your paid and organic search results.

  • Use your UGC (user generated content) to market your business -- it’s more trusted and effective than any other brand content.

  • Display verified reviews at key points on your site to increase conversions.

  • Stay in contact with your customers, build relationships so they become loyal and continue to engage with you.

  • Images

    Yotpo Software - Showcase your best reviews & rating on site
    Yotpo Software - Turn every purchase into a review
    Yotpo Software - Generate different types of content and showcase on site
    Yotpo Software - Drive more shoppers to your site
    Yotpo Software - use analytics to measure & improve performance
    Yotpo Software - Optimized redemption experiences
    Yotpo Software - Build customer loyalty and maximize LTV
    Yotpo Software - Comprehensive performance metrics
    Yotpo Software - Acquire customers more efficiently
    Yotpo Software - Moderate & comment
    Yotpo Software - Moderate & comment with ease
    View 12 more
    Yotpo video
    Yotpo Software - Showcase your best reviews & rating on site
    Yotpo Software - Turn every purchase into a review
    Yotpo Software - Generate different types of content and showcase on site
    Yotpo Software - Drive more shoppers to your site
    Yotpo Software - use analytics to measure & improve performance
    Yotpo Software - Optimized redemption experiences
    Yotpo Software - Build customer loyalty and maximize LTV
    Yotpo Software - Comprehensive performance metrics
    Yotpo Software - Acquire customers more efficiently
    Yotpo Software - Moderate & comment
    Yotpo Software - Moderate & comment with ease

    Not sure about Yotpo? Compare with a popular alternative

    Yotpo

    4.5 (368)
    VS.

    Starting Price

    US$368.00
    month
    €250.00
    month

    Pricing Options

    Free version
    Free trial
    Free version
    Free trial

    Features

    69
    30

    Integrations

    52
    6

    Ease of Use

    4.4 (368)
    3.5 (2)

    Value for Money

    4.0 (368)
    4.0 (2)

    Customer Service

    4.5 (368)
    3.0 (2)
    Green rating bars show the winning product based on the average rating and number of reviews.

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    Reviews

    Overall rating

    4.5 /5
    (368)
    Value for Money
    4.0/5
    Features
    4.4/5
    Ease of Use
    4.4/5
    Customer Support
    4.5/5

    Already have Yotpo?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 368
    Manjulika
    Manjulika
    Overall rating
    • Industry: Investment Banking
    • Company size: Self Employed
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Yotpo : Make your product reviewed and get true analysis.

    Reviewed on 2023/04/08

    One of the things that really sets Yotpo apart is their commitment to staying up-to-date with the...

    One of the things that really sets Yotpo apart is their commitment to staying up-to-date with the latest trends and technologies. They regularly update their product, so you can be confident that you're always using the most cutting-edge tools available.

    Pros

    Yotpo is a standout review app that truly takes things to the next level. With a wide range of features designed to support both onsite and offsite strategies, it's clear that this product is built with the needs of businesses in mind.

    Cons

    Be aware of the fake reviews, you can understand them very easily.

    Daniel
    Overall rating
    • Industry: Consumer Goods
    • Company size: Self Employed
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    My review

    Reviewed on 2022/12/05

    Review management. Helps hesitant customers see value when other "real" people also have purchased...

    Review management. Helps hesitant customers see value when other "real" people also have purchased the same thing .

    Pros

    Ease of use, 100%. A lot more functions that I don't use, but room to grow into.

    Cons

    That Google Seller Ratings and Google Shopping Ads are only available in the Prime tier and that you have to upgrade to 250 reviews per month to get the Google functions. I would like a Prime subscription with only 50 reviews per month and the "Reviews booster" on.

    Alternatives Considered

    Lipscore and Trustpilot

    Reasons for Switching to Yotpo

    Used Yotpo before (with Tictail). Liked the product, ease of use and customer service. A bit higher price, but definetly worth it :-)

    Response from Yotpo

    Thank you so much for sharing your thoughts with us.
    Google Shopping Ads are available in our Growth plan. However, Google has review volume requirements that brands must meet before they can acquire their Google Seller Rating. Because of these requirements, this feature is available in our Prime package. Learn more about the Google Seller Rating requirements - https://support.yotpo.com/en/article/google-seller-ratings-1137133

    Mats
    Overall rating
    • Industry: Consumer Goods
    • Company size: 2–10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    Not suitable for small business owners

    Reviewed on 2022/02/08

    Pros

    It's easy to use and doesn't need much hands-on.

    Cons

    Most of its feature are locked between different tiers, a weird business model for a modern SaaS platform. The main reason for writing this review is that they lure you as a user, to select higher tiers to be able to use these functions and/or features. For example, the plan I picked include coupons functionality. Its use include to send out coupons to customers in order to get them to review products and give them a rebate if they do so.

    Something I thought was great. However, the one feature I wanted to use with coupons was locked behind a different plan (tier). Something which was not indicated on their comparison. I signed up, only to realize this.

    I asked for a refund and Yotpo decided that I was not eligible for a refund due to that this information was listed on a whole different page? How is that a valid reason? Include such information in the comparison list. There's nothing that indicates that the feature listed can be behind a different paywall.

    Another bad feature is the localization. For example; they capitalize every word even in languages that doesn't do that so the UX looks really weird in a language which is not English.

    Response from Yotpo

    Thank you for taking the time to leave your feedback, we truly appreciate it. Please know that we hear and sympathize with your frustration about not being able to have access to some of those features. We always try to ensure a business is on their 'right fit' plan -- meaning how much they're paying should align with the services they're receiving and what their business needs to see success with Yotpo; however, we understand that it's not always possible. Please know that if you have any lingering questions about our plans, pricing or refund options - our support team is here to help. Feel free to contact us at any time with any questions.

    Kristopher
    Overall rating
    • Industry: Consumer Goods
    • Company size: 1,001–5,000 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Easy to use and great support

    Reviewed on 2021/09/20

    We took our time in getting the integration set up, but once the review emails started sending to...

    We took our time in getting the integration set up, but once the review emails started sending to consumers who purchased online the reviews came piling in. Yotpo helped organize and filter these reviews and we've been very happy with the results.

    Pros

    Yotpo's setup process and continued support has made the addition of this review platform painless with a huge return on investment. We have received more consumer reviews since adding Yotpo 6 months ago then we did in the previous 6 years. Our success manager is quick to respond and makes great recommendations and adding widgets is easy for anyone on our team to do.

    Cons

    We cannot currently share consumer reviews with the product team for an individual product. This would be valuable information for the product team to make adjustments during the growing/production season. It would also be great to have consumer reviews attached to records in our CRM which is also not currently available.

    Alternatives Considered

    PowerReviews and Trustpilot

    Reasons for Switching to Yotpo

    Ease of use, high conversion, quick implementation, and cost efficiency.

    Response from Yotpo

    Thank you for taking the time to leave your review. We are constantly working on improving our product and your input is incredibly valuable to us. If you are encountering any issues or have any questions, please feel free to reach out ot our customer service at any time and they will do their best to assist you.

    Justin
    Overall rating
    • Industry: Retail
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Easy To Use

    Reviewed on 2019/08/30

    It's been great for the most part.

    It's been great for the most part.

    Pros

    I like that I get notified of every review that comes in or if there is a negative review that need attention. I also like that there is a feature for a customer to select they did not receive their product if they did not receive it.

    Cons

    I don't like that I don't believe there is an option for users to amend their reviews. If somebody leaves a negative review but we take care of them, it would be nice to send a follow up prompt saying something like. "It looks like the company was able to resolve your issue or concerns, would you like to amend your review?" It's very unlikely that the person will go back and write a new review since they are now no longer prompted to do a review.

    Alternatives Considered

    Trustpilot

    Reasons for Choosing Yotpo

    Better ease of use and more functionality.

    Switched From

    Trustpilot

    Reasons for Switching to Yotpo

    Just staying with Trustpilot or looking at other options.

    Response from Yotpo

    Hi Justin, thank you so much for leaving a review! We really appreciate hearing your feedback and are happy to hear you're having a positive experience with Yotpo. As far as changing or updating reviews, we absolutely understand your frustration, but to confirm- do not offer that capability. What you can do is resend an Automatic Review Request email which will replace the existing review that's no longer relevant. Here's a link that should help: https://support.yotpo.com/en/article/resending-an-automatic-review-request-email

    Showing 5 reviews of 368 Read all reviews

    Yotpo FAQs

    Below are some frequently asked questions for Yotpo.

    Yotpo offers the following pricing plans:

    • Starting from: US$368.00/month
    • Pricing model: Subscription
    • Free Trial: Not Available

    Pro - $368/per month for up to 500 monthly orders Premium - $941/per month for up to 1000 monthly orders Enterprise - Contact Yotpo for pricing details

    Yotpo has the following typical customers:

    2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Yotpo supports the following languages:

    Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Irish, Italian, Japanese, Norwegian, Polish, Portuguese, Spanish, Swedish, Turkish

    Yotpo supports the following devices:

    Yotpo integrates with the following applications:

    AdRoll, Adobe Commerce, Amasty, Antavo, Bazaarvoice, Beeketing, BigCommerce, Cohley, Cordial, DataGrail, Drip Email Marketing, Emarsys, Fomo, Fresh Relevance, Glew, Gorgias, HubSpot Marketing Hub, Instagram, Klaviyo, Later Influence, LoyaltyLion, MESA, Mailchimp, Meta for Business, Nosto, Octane AI, Omnisend, OrderGroove, Postscript, ProveSource, Re:amaze, Refersion, Remarkety, Retention Science (ReSci), SAP Commerce Cloud, SAP Marketing Cloud, Sailthru by Marigold, Salesforce Platform, Searchspring, Shopify, Shopify Plus, Smile.io, Tapcart, Trend, Twitter/X, ViralSweep, Volusion, Weglot, WooCommerce, Zendesk Suite, Zinrelo, findify

    Yotpo offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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