Yotpo

Yotpo, the leading eCommerce marketing platform.

4,5 /5 (216 reviews) Write a Review!

Yotpo Overview

What is Yotpo?

Yotpo, the leading eCommerce marketing platform, helps thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. Brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. We integrate with the tools you use every day, including Google, Instagram, top eCommerce platforms, and the rest of your tech stack. Yotpo is a Forbes Cloud 100 company with offices in New York, London, Boston, and Tel Aviv.

Yotpo Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Free
Subscription
Value for money

Free
- Up to 50 monthly orders
- Review Request Emails
- On-site Widgets
- Moderation & Commenting
- Social Push & SEO Page
- And more

Growth
- Review Request Emails
- On-site Widgets
- 10+ Rewards Campaigns
- Flexible Referral Program
- Moderation & Commenting
- Social Push & SEO Page
- Reviews Carousel
- Rich Snippets
- Coupons & Email Upsells
- And more

Annual
- Multi-Channel Content Generation
- On-Site Widgets & Galleries
- Customized Loyalty & Referrals Programs
- Customer Photo Galleries
- Google & Facebook Integration
- Advanced Content Management
- Custom Monthly Orders
- Widgets & Emails Customization
- Multiple Domains Support
- Dedicated Success Manager
- And more


Yotpo Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, Japan and 3 others, Germany, Brazil, Mexico
Supported Languages
Czech, Danish, Dutch, English, Finnish and 12 others, French, German, Hungarian, Irish, Italian, Japanese, Norwegian, Polish, Portuguese, Spanish, Swedish, Turkish

Media

Showcase your best reviews & rating on site
Turn every purchase into a review
Generate different types of content and showcase on site
Drive more shoppers to your site
use analytics to measure & improve performance
Optimized redemption experiences
Build customer loyalty and maximize LTV
Comprehensive performance metrics
Acquire customers more efficiently
Moderate & comment
Yotpo video Yotpo screenshot: Showcase your best reviews & rating on site Yotpo screenshot: Turn every purchase into a review Yotpo screenshot: Generate different types of content and showcase on site Yotpo screenshot: Drive more shoppers to your site Yotpo screenshot: use analytics to measure & improve performance Yotpo screenshot: Optimized redemption experiences Yotpo screenshot: Build customer loyalty and maximize LTV Yotpo screenshot: Comprehensive performance metrics Yotpo screenshot: Acquire customers more efficiently Yotpo screenshot: Moderate & comment

Yotpo Reviews

Yotpo Reviews

Overall rating
4,5
/
5
Excellent
142

Very good
55

Average
12

Poor
3

Terrible
4

Value for Money
3,8
Features
4,4
Ease of Use
4,4
Customer Support
4,5
91% recommended this app
Travis R.

Delivers reviews, easy to use!

It makes my client's money every day and increases engagement. It makes me look good every time I recommend it and Yotpo is a great company to deal with.


Justin H.

Easy To Use

It's been great for the most part.


Catarina B.

Reviewing the Reviews

For a small company, every bit of feedback matters to build brand trust and confidence and I wouldn't have been able to do it without Yotpo.


Albin O.

Feels quite basic, but lacks functionallity

We have used Yotbo for a few years, and since it's implemented on our website it is hard for us to abandon Yotpo, although we really want to.


Stephen V.

Mature But Expensive Reviews Platform

We've been able to collect a lot of reviews quickly with the tool and it's been great to be able to customize to the exact look and feel we want.

But it is expensive and missing some features I would want like a review request send integration with our ESP.


Travis R.

Delivers reviews, easy to use!

Used Daily for 2+ years
Reviewed on 2017/11/09
Review Source: Capterra

It makes my client's money every day and increases engagement. It makes me look good every time I recommend it and Yotpo is a great company to deal with.

Pros

Yotpo is easy to install if you're using a major eCommerce cart provider like Magento, Shopify, etc. There are some other copy cats out there that promise the world but they have all fallen short or simply miss things. I'm using the incentive coupons to get more reviews with some clients and it's awesome. The review moderation is easy to use, makes sense and we use it every day. As an eCommerce consultant I recommend Yotpo to all my clients and see the results first hand.

Cons

Yotpo can be a powerful tool in the right hands. It has a ton of features and you can get lost during setup on which are the most important.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Justin H.
Industry: Retail
Company size: 11-50 Employees

Easy To Use

Used Daily for 2+ years
Reviewed on 2019/08/30
Review Source: Capterra

It's been great for the most part.

Pros

I like that I get notified of every review that comes in or if there is a negative review that need attention. I also like that there is a feature for a customer to select they did not receive their product if they did not receive it.

Cons

I don't like that I don't believe there is an option for users to amend their reviews. If somebody leaves a negative review but we take care of them, it would be nice to send a follow up prompt saying something like. "It looks like the company was able to resolve your issue or concerns, would you like to amend your review?" It's very unlikely that the person will go back and write a new review since they are now no longer prompted to do a review.

Response from Yotpo

Hi Justin, thank you so much for leaving a review! We really appreciate hearing your feedback and are happy to hear you're having a positive experience with Yotpo. As far as changing or updating reviews, we absolutely understand your frustration, but to confirm- do not offer that capability. What you can do is resend an Automatic Review Request email which will replace the existing review that's no longer relevant. Here's a link that should help: https://support.yotpo.com/en/article/resending-an-automatic-review-request-email

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Catarina B.
Industry: Retail
Company size: Self Employed

Reviewing the Reviews

Used Daily for 6-12 months
Reviewed on 2020/10/02
Review Source: Capterra

For a small company, every bit of feedback matters to build brand trust and confidence and I wouldn't have been able to do it without Yotpo.

Pros

Yotpo has been a very good asset to my company as it has made it very easy to capture user feedback on my products and subsequently display them on the website. Their integration with WooCommerce is seamless and the ease of capturing reviews with an email integrated form is super quick.

Cons

The only negative for me is how their external scripts can affect my site speed, perhaps this is something they can work on improving as in this day an age speed is key for converting viewers into customers.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Albin O.
Industry: Internet
Company size: 1 001-5 000 Employees

Feels quite basic, but lacks functionallity

Used Daily for 1+ year
Reviewed on 2019/11/21
Review Source: Capterra

We have used Yotbo for a few years, and since it's implemented on our website it is hard for us to abandon Yotpo, although we really want to.

Pros

A lot of automatic features, and the software takes care of most things.

Cons

1. In the Q/A-section there is a "Send to past shoppers"-button. We absolutely hate this button, and there is no option to hide or remove it. It's very easy to accidentally press the button and then an e-mail is sent to hundreds of customers saying our company needs help answering the question. When this happens, we get a lot of angry e-mails from customers asking what we are doing and telling us how incompetent we are.
Sometimes people provide personal information in their questions, and if we accidentally send these questions (and personal information) to other customers, we might get sued.

2. There were two of us working in Yotpo, and it was a bit problematic. During the summer there were six of us, and we had to come up with our own solutions to prevent two or three of us not to answer the same reviews, or four of us trying to find the answer to the same question. There is no way to see what questions your colleagues are working with, and no way to make notes on a question or review. We usually spend an hour every day copying all the questions to a separate online document, and all the reviews (with rating, user e-mail address, and order number) to another document to be able to handle it.

Rating breakdown

Ease of Use

Likelihood to recommend: 4.0/10

Stephen V.
Industry: Consumer Goods
Company size: 11-50 Employees

Mature But Expensive Reviews Platform

Used Monthly for 2+ years
Reviewed on 2020/07/02
Review Source: Capterra

We've been able to collect a lot of reviews quickly with the tool and it's been great to be able to customize to the exact look and feel we want.

But it is expensive and missing some features I would want like a review request send integration with our ESP.

Pros

The platform has a lot of mature features including some interesting AI-driven tools to display review hightlight. You can do advanced customization of the widget CSS to style it with your fonts and get it looking exactly how you want. We're collecting a good rate of reviews at around 6%.

Cons

It's very expensive relative to competitors like Okendo or Stamped — double, almost triple the price. It has a few additional features like Google Seller Ratings for Google text ads and the AI-driven highlights, but aside from that, the value is questionable compared to those options.

I also don't like that I can't send review requests with our ESP, Klaviyo. I would really love the aggregate analytics on email sends by sending with one platform. It would also allow us to segment users by country or purchase easier since Klaviyo has far superior segmentation tools.

Response from Yotpo

Hi Stephen! Thank you for taking the time to leave a review. We are constantly working on improving our product and our customer service, so we really appreciate your feedback.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 6.0/10

User recommendation
8,3/10
Based on 216 user ratings
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Yotpo Pricing

Yotpo Pricing

Starting from
N/A
Free Trial
Free
Subscription
Value for money

Free
- Up to 50 monthly orders
- Review Request Emails
- On-site Widgets
- Moderation & Commenting
- Social Push & SEO Page
- And more

Growth
- Review Request Emails
- On-site Widgets
- 10+ Rewards Campaigns
- Flexible Referral Program
- Moderation & Commenting
- Social Push & SEO Page
- Reviews Carousel
- Rich Snippets
- Coupons & Email Upsells
- And more

Annual
- Multi-Channel Content Generation
- On-Site Widgets & Galleries
- Customized Loyalty & Referrals Programs
- Customer Photo Galleries
- Google & Facebook Integration
- Advanced Content Management
- Custom Monthly Orders
- Widgets & Emails Customization
- Multiple Domains Support
- Dedicated Success Manager
- And more

Free
- Up to 50 monthly orders
- Review Request Emails
- On-site Widgets
- Moderation & Commenting
- Social Push & SEO Page
- And more

Growth
- Review Request Emails
- On-site Widgets
- 10+ Rewards Campaigns
- Flexible Referral Program
- Moderation & Commenting
- Social Push & SEO Page
- Reviews Carousel
- Rich Snippets
- Coupons & Email Upsells
- And more

Annual
- Multi-Channel Content Generation
- On-Site Widgets & Galleries
- Customized Loyalty & Referrals Programs
- Customer Photo Galleries
- Google & Facebook Integration
- Advanced Content Management
- Custom Monthly Orders
- Widgets & Emails Customization
- Multiple Domains Support
- Dedicated Success Manager
- And more

Value for Money
3,8/5
Based on 216 user ratings
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Yotpo Features

Yotpo Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4,4/5
Based on 216 user ratings
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Categories

Additional information for Yotpo

Additional information for Yotpo

Key features of Yotpo

  • Commenting
  • Community Q&A
  • Content generation powered by AI
  • Coupons
  • Customer product images
  • Dedicated support
  • Instagram curation
  • Look and feel customiziation
  • Mail after purchase
  • Multi-channel content generation
  • Optimization actions
  • Performance metrics
  • Plug & Play
  • Powerful analytics
  • Powerful moderation tools
  • Ratings and reviews widget
  • Review request emails
  • Shoppable Instagram
  • Support more than 15 eCommerce platforms
  • Support more than 25 languages
  • Tools to turn your reviews into SEO gold
  • Turn one-time shoppers into return customers
  • Widgets & emails customization
  • Yotpo is completely social

Benefits

  • Generate more reviews/content than with any other solution with in-mail form and other tools.

  • Stand out in Google results and from the competition by having reviews & stars show in your paid and organic search results.

  • Use your UGC (user generated content) to market your business -- it’s more trusted and effective than any other brand content.

  • Display verified reviews at key points on your site to increase conversions.

  • Stay in contact with your customers, build relationships so they become loyal and continue to engage with you.

  • Yotpo FAQs

    Yotpo FAQs

    Below are some frequently asked questions for Yotpo.

    Q. What type of pricing plans does Yotpo offer?

    Yotpo offers the following pricing plans:

    Pricing model: Free, Subscription

    Free Trial: Available

    Free - Up to 50 monthly orders - Review Request Emails - On-site Widgets - Moderation & Commenting - Social Push & SEO Page - And more Growth - Review Request Emails - On-site Widgets - 10+ Rewards Campaigns - Flexible Referral Program - Moderation & Commenting - Social Push & SEO Page - Reviews Carousel - Rich Snippets - Coupons & Email Upsells - And more Annual - Multi-Channel Content Generation - On-Site Widgets & Galleries - Customized Loyalty & Referrals Programs - Customer Photo Galleries - Google & Facebook Integration - Advanced Content Management - Custom Monthly Orders - Widgets & Emails Customization - Multiple Domains Support - Dedicated Success Manager - And more

    Q. What are the main features of Yotpo?

    Yotpo offers the following features:

    • Commenting
    • Community Q&A
    • Content generation powered by AI
    • Coupons
    • Customer product images
    • Dedicated support
    • Instagram curation
    • Look and feel customiziation
    • Mail after purchase
    • Multi-channel content generation
    • Optimization actions
    • Performance metrics
    • Plug & Play
    • Powerful analytics
    • Powerful moderation tools
    • Ratings and reviews widget
    • Review request emails
    • Shoppable Instagram
    • Support more than 15 eCommerce platforms
    • Support more than 25 languages
    • Tools to turn your reviews into SEO gold
    • Turn one-time shoppers into return customers
    • Widgets & emails customization
    • Yotpo is completely social

    Q. Who are the typical users of Yotpo?

    Yotpo has the following typical customers:

    Small Business, Large Enterprises, Mid Size Business

    Q. What languages does Yotpo support?

    Yotpo supports the following languages:

    Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Irish, Italian, Japanese, Norwegian, Polish, Portuguese, Spanish, Swedish, Turkish

    Q. What type of pricing plans does Yotpo offer?

    Yotpo has the following pricing plans:

    Free, Subscription

    Q. Does Yotpo support mobile devices?

    We do not have any information about what devices Yotpo supports

    Q. What other apps does Yotpo integrate with?

    Yotpo integrates with the following applications:

    Antavo, Ecwid, Findify, Fomo, Magento Commerce, Smile.io, Xplenty, Zendesk, Zentail, Zoey

    Q. What level of support does Yotpo offer?

    Yotpo offers the following support options:

    FAQs, Knowledge Base, Online Support, Phone Support