Yotpo

Yotpo

Reviews & customer content marketing

4.5/5 (191 reviews)

Yotpo Overview

Yotpo helps brands leverage customer reviews and photos throughout the buyer journey to increase trust, social proof, and sales. With Yotpo, businesses can collect every type of user-generated content and use it to build a stronger brand and better customer experience.

Give customers a voice -- and a camera. Collect any type of customer content, or curate it from social. Get more reviews, photos, and Q&A with artificially intelligent requests that ensure questions are asked in the right way, at the right time, every time. Build trust and increase conversion by showcasing happy customers front and center. Combine reviews and photos with customizable display options that enhance the brand. Highlight customer content in marketing campaigns to stand out on search and social and reach relevant shoppers, wherever they discover your brand and products. Understand what customers think about the products and identify opportunities to improve customer experience, and gain insights to make better business decisions.

Partnerships with search and social platforms like Google, Facebook, and Instagram and integrations with HubSpot, Salesforce, and more mean businesses can improve results from all the channels they’re already using to grow. That’s why the fastest-growing commerce brands use Yotpo, from growing brands like Away Travel, Tile, and Esurance to established enterprises like Staples, GoPro, and Everlast.

Pricing

Starting from
N/A
Pricing options
Free Trial
Free
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, Europe and 5 others, Germany, Japan, Latin America, Mexico, Middle-East and Africa

Supported Languages

Czech, Danish, Dutch, English, Finnish and 12 others, French, German, Hungarian, Irish, Italian, Japanese, Norwegian, Polish, Portuguese, Spanish, Swedish, Turkish

Yotpo Reviews

Overall rating
4.5/5
92% positive reviews
125
Excellent
50
Very good
11
Average
2
Poor
3
Terrible
Justin H.

Easy To Use

Used Daily for 2+ years
Reviewed on 2019/08/30
Review Source: Capterra

It's been great for the most part.

Pros

I like that I get notified of every review that comes in or if there is a negative review that need attention. I also like that there is a feature for a customer to select they did not receive their product if they did not receive it.

Cons

I don't like that I don't believe there is an option for users to amend their reviews. If somebody leaves a negative review but we take care of them, it would be nice to send a follow up prompt saying something like. "It looks like the company was able to resolve your issue or concerns, would you like to amend your review?" It's very unlikely that the person will go back and write a new review since they are now no longer prompted to do a review.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Seth H.

Yotpo Provided Brand Credibility

Used Daily for 1+ year
Reviewed on 2019/08/22
Review Source: Capterra

Yotpo gave credibility to our brand. We were using a generic review solution previously. While we did have some reviews, we weren't collecting new reviews very quickly and the overall format of them didn't provide any sort of confidence to potential customers that they were legitimate reviews. Yotpo immediately improved our review collection rate and gave new potential customers that these were reviews from real golfers who had been using our product.

Pros

The best thing about Yotpo is it works really well no matter how much time and attention I give it every day. It works best when I'm responding to reviews and using the social boost features to take advantage of all the great reviews that we're receiving. However, if I'm overwhelmed with other work, then I don't HAVE to log in and check things. Yotpo just works.

Cons

It's not inexpensive, but it's definitely worth the money. I had to "go to bat" in order for our company to adopt this solution, but it didn't take long for everyone to see the value. And now there's no question that Yotpo provides a big boost to our brand, user experience, SEO, and advertising.

Response from Yotpo

Hi Seth! Thank you for the glowing review! We're so happy that you're enjoying Yotpo and seeing the results. We're constantly working to improve our product and better serve our customers, so we really appreciate your feedback.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Ellie P.

Premium customer reviews solution

Used Daily for 2+ years
Reviewed on 2019/08/22
Review Source: Capterra

Yotpo has really let us use user-generated content to increase our conversion rates while helping us offset the cost of creating our own content, with more authentic content.

Pros

Yotpo has an easy to use interface and has robust and well thought out features and tools for collecting user reviews and photos and displaying them on our websites to really make an impact with customers. Additionally, our account rep is super responsive and helpful with any questions or issues we run into.

Cons

It does have a higher price tag to some of its competitors, that said, the polish within the product and reliability isn't something you find in all SAS solutions.

Response from Yotpo

Hi Ellie! We're so happy to hear you're enjoying Yotpo. Our price structure varies depending on the business needs and we're happy to hear that you're seeing the results on your site. Thank you for leaving a review, we really appreciate your feedback.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Abraham B.

Great functionality but...

Used Weekly for 1-5 months
Reviewed on 2019/08/23
Review Source: Capterra

Onboarding experience was great. Like the personal touch everything gets.

Pros

I like that with Yotpo I own my reviews and I get much more control over design. When onboarding Yotpo provided a personal dev team to design my Review portal to make it match the feel and look of my store.

Cons

I was hoping that Yotpo will increase reviews and customer engagement however the case seems to be that less people are leaving reviews and engaging with the reviews and Q&A. I also don't like that the Q&A section doesn't have a search bar when the Q&A section is separate for the reviews tab. And finally the app is very expensive and especially if in getting less activity with the reviews and Q&A I don't know if the cost is worth it.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

6.0/10
Matthew D.

Easy To Use, Looks Nice, Cheaper Alternatives

Used Daily for 1+ year
Reviewed on 2019/09/05
Review Source: Capterra

Great tech, easy to implement, easy to use, contains a ton of features - it's just overpriced.

Pros

Yotpo is easy to implement and use. Being able to create Facebook ads directly from customer reviews is incredibly valuable and has brought large amounts of revenue to our store.

Cons

There are cheaper alternatives (MUCH cheaper) that do the exact same thing and even do most things better. Yotpo does appear to be severely overprice, in my honest opinion.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

5.0/10

Yotpo Pricing

Starting from
N/A
Pricing options
Free Trial
Free
Subscription
Value for money

Free
- Up to 50 monthly orders
- Review Request Emails
- On-site Widgets
- Moderation & Commenting
- Social Push & SEO Page
- And more

Growth
- Review Request Emails
- On-site Widgets
- 10+ Rewards Campaigns
- Flexible Referral Program
- Moderation & Commenting
- Social Push & SEO Page
- Reviews Carousel
- Rich Snippets
- Coupons & Email Upsells
- And more

Annual
- Multi-Channel Content Generation
- On-Site Widgets & Galleries
- Customized Loyalty & Referrals Programs
- Customer Photo Galleries
- Google & Facebook Integration
- Advanced Content Management
- Custom Monthly Orders
- Widgets & Emails Customization
- Multiple Domains Support
- Dedicated Success Manager
- And more

Yotpo Features

  • API
  • Activity Dashboard
  • Content Management
  • Customizable Branding
  • Engagement Analytics
  • Multi-Channel Marketing
  • Social Media Integration

  • A/B Testing
  • Automatic Notifications
  • Campaign Analysis
  • Campaign Management
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Email Marketing Management
  • Monitoring
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Third Party Integration

Additional information for Yotpo

Key features of Yotpo

  • Commenting
  • Community Q&A
  • Content generation powered by AI
  • Coupons
  • Customer product images
  • Dedicated support
  • Instagram curation
  • Look and feel customiziation
  • Mail after purchase
  • Multi-channel content generation
  • Optimization actions
  • Performance metrics
  • Plug & Play
  • Powerful analytics
  • Powerful moderation tools
  • Ratings and reviews widget
  • Review request emails
  • Shoppable Instagram
  • Support more than 15 eCommerce platforms
  • Support more than 25 languages
  • Tools to turn your reviews into SEO gold
  • Turn one-time shoppers into return customers
  • Widgets & emails customization
  • Yotpo is completely social

Benefits

  • Generate more reviews/content than with any other solution with in-mail form and other tools.

  • Stand out in Google results and from the competition by having reviews & stars show in your paid and organic search results.

  • Use your UGC (user generated content) to market your business -- it’s more trusted and effective than any other brand content.

  • Display verified reviews at key points on your site to increase conversions.

  • Stay in contact with your customers, build relationships so they become loyal and continue to engage with you.

  • GetApp Analysis

    Customer reviews have become a driving force behind sales on the Internet, boosting the confidence of consumers who are oftentimes purchasing items they haven’t been able to see or touch in real life. Yotpo is a web-based platform for businesses that are looking to get more authentic reviews from their customers. By harnessing the power of their existing buyers, retailers and other online outlets, businesses can increase conversions without necessarily upping the amount they’re spending on advertising.

    Yotpo already works with more than 100,000 businesses around the world. In addition to powerful tools for review generation, Yotpo also provides its users with access to SEO and marketing tools. Online retailers are able to distribute reviews throughout social media platforms such as Facebook and Twitter, which not only drives conversions but also aids in the acquisition of new traffic through improved organic search rankings.

    Reviews Carousel

    What is Yotpo?

    More than simply a review generation tool, Yotpo is actually a complete content marketing solution for businesses that sell products or services online. It uses real-time data and proprietary algorithms to determine the precise needs of each business that signs up for its service. It then provides each business with the tools necessary to persuade customers to generate original content in the form of online product reviews.

    Yotpo knows when and how to engage particular customers after the checkout process is complete in order to get those customers to write reviews. It does this on an individual basis with the understanding that different customers have different behaviors when it comes to content creation. (For example, customers from certain countries don’t tend to write product reviews on certain days of the week.) Advanced analytics enable Yotpo to provide businesses with significantly more content than competing review generation platforms.

    Social Integration

    Yotpo Main Features

    Mail After Purchase

    Yotpo differentiates itself from competitors, and helps businesses collect more reviews, with its Mail After Purchase (MAP) feature. The company says that it can generate reviews from 10% of a business’s customers simply with the use of data-driven, automatic emails.

    Each time a visitor on your website converts, Yotpo automatically sends a review request to the customer at the optimal time. The look and logic of these review request emails are completely customizable, and MAP is mobile-responsive. Customers are able to submit their reviews using the In-Mail form, which reduces friction. These emails are also a useful time for upselling, as this increases the value and loyalty of customers.

    Mail After Purchase

    On-Site Review Widgets

    Yotpo’s on-site review widgets increase trust among website visitors and ultimately boost on-site conversions. Yotpo labels its reviews with a trust badge, which signals to shoppers that they’re reading actual reviews from real buyers. Ratings and reviews are displayed in key conversion spots based on Yotpo’s proprietary data.

    Customize your website’s review widget to match your website’s branding and language. Each review includes in-depth information about the reviewer, which helps shoppers decide which opinions are most relevant. You also have the option to ask your buyers custom questions to aid prospects in the product research process.

    Product Page Widgets

    Social Media Ads

    Businesses that use Yotpo can turn their most positive reviews into high-performing ads on Facebook. This takes advantage of the user-generated content that businesses already have and capitalizes on the effectiveness of work-of-mouth marketing in acquiring new customers online.

    You can use Yotpo’s Ad Builder tool to create your own Facebook ads. Yotpo automatically analyzes and optimizes your ads to ensure that your company is getting the top results. You can manage all of your reviews and marketing materials in a centralized place, and you ultimately pay less for top results.

    Yotpo Ads

    SEO Tools

    Inline technology that is exclusive to Yotpo improves users’ organic search results. Yotpo does this by loading reviews as part of a website’s content. This opens each business up to new keywords and keeps content fresh, which is a driving force in the promotion of organic traffic.

    Boosting your organic search results happens seamlessly with Yotpo, without any real work on your part. As new reviews are added to your website, your content is refreshed and Google’s ranking algorithm takes notice. It also improves the performance of AdWords campaigns by displaying ratings and reviews right beside your Google ads. Reviews are also displayed across Google Shopping and Product Listing ads.

    Organic Search

    Yotpo Integrations

    Yotpo integrates with most eCommerce solutions, along with advertising and marketing platforms like Facebook and Google. The Yotpo API supports both HTTP and HTTPS requests.

    Yotpo Pricing

    Yotpo offers a Free Forever plan, which is a basic review generation platform for all online businesses.

    Yotpo Bottom Line

    • Comprehensive solutions to leverage user-generated content
    • Improves marketing and SEO
    • Request reviews manually or automatically using Yotpo’s MAP feature
    • Value can be tracked with analytics
    • Upselling tools increase the lifetime value of shoppers

    Yotpo FAQs

    Below are some frequently asked questions for Yotpo.

    Q. What type of pricing plans does Yotpo offer?

    Yotpo offers the following pricing plans:

    Pricing model: Free, Subscription

    Free Trial: Available

    Free
    - Up to 50 monthly orders
    - Review Request Emails
    - On-site Widgets
    - Moderation & Commenting
    - Social Push & SEO Page
    - And more

    Growth
    - Review Request Emails
    - On-site Widgets
    - 10+ Rewards Campaigns
    - Flexible Referral Program
    - Moderation & Commenting
    - Social Push & SEO Page
    - Reviews Carousel
    - Rich Snippets
    - Coupons & Email Upsells
    - And more

    Annual
    - Multi-Channel Content Generation
    - On-Site Widgets & Galleries
    - Customized Loyalty & Referrals Programs
    - Customer Photo Galleries
    - Google & Facebook Integration
    - Advanced Content Management
    - Custom Monthly Orders
    - Widgets & Emails Customization
    - Multiple Domains Support
    - Dedicated Success Manager
    - And more

    Q. What are the main features of Yotpo?

    Yotpo offers the following features:

    • Commenting
    • Community Q&A
    • Content generation powered by AI
    • Coupons
    • Customer product images
    • Dedicated support
    • Instagram curation
    • Look and feel customiziation
    • Mail after purchase
    • Multi-channel content generation
    • Optimization actions
    • Performance metrics
    • Plug & Play
    • Powerful analytics
    • Powerful moderation tools
    • Ratings and reviews widget
    • Review request emails
    • Shoppable Instagram
    • Support more than 15 eCommerce platforms
    • Support more than 25 languages
    • Tools to turn your reviews into SEO gold
    • Turn one-time shoppers into return customers
    • Widgets & emails customization
    • Yotpo is completely social

    Q. Who are the typical users of Yotpo?

    Yotpo has the following typical customers:

    Large Enterprises, Mid Size Business, Small Business

    Q. What languages does Yotpo support?

    Yotpo supports the following languages:

    Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Irish, Italian, Japanese, Norwegian, Polish, Portuguese, Spanish, Swedish, Turkish

    Q. What type of pricing plans does Yotpo offer?

    Yotpo has the following pricing plans:

    Free, Subscription

    Q. Does Yotpo support mobile devices?

    We do not have any information about what devices Yotpo supports

    Q. What other apps does Yotpo integrate with?

    Yotpo integrates with the following applications:

    Antavo, Ecwid, Findify, Fomo, Magento, Smile.io, Xplenty, Zendesk, Zentail, Zoey

    Q. What level of support does Yotpo offer?

    Yotpo offers the following support options:

    FAQs, Knowledge Base, Online Support, Phone Support