Oktopost is a social media management platform that enables B2B marketers to manage presence on LinkedIn, Facebook, Twitter and Google+.
Marketers love Oktopost because it is the only social media marketing platform designed with the unique needs of B2B in mind; tracking from social post to lead conversion. All the unique social activity data that are collected by Oktopost can easily be synced with the most popular marketing automation platforms, including; Marketo, Act-On, Salesfusion, Net-Results, Pardot and Hubspot.
Oktopost is also the only social media platform that has a built-in employee advocacy board, enabling the marketer to share social content across the organization with zero overhead. When employees share social content, everything is automatically tracked and measured, so just like conventional marketing channels, ROI can also be established for all social programs.
Overall, I love using this platform and it makes my life so much easier.
Oktopost is extremely user friendly. Its easy to create, schedule and get social messages approved. Has some nice collaboration features, and the tracking is great. Allows you to pull analytics by tags, social platforms, users etc. Also has an amazing advocacy platform that integrates into the rest of your social plan and allows you great visibility into who in your company is posting and what their contribution is in terms of how much traffic you get.
I find the feature of scheduling posts a bit annoying sometimes as things can get left in draft mode, and its not super clear until the day has come and gone and your post didnt go out. They also make you reconnect each profile every 3 months which can get tedious.
Strategic Internet Consulting have been using Oktopost for around six months to support social media activity in our Inbound campaigns.
More comprehensive than simple scheduling tools, it was the social advocacy board that first drew us to the tool, plus HubSpot integration, and detailed reporting on social conversion.
As an agency user, we're now Silver Oktopost Partners.
- Advocacy board. Any content that is sent via main business profiles appears on a unique user board for everyone in the company to promote via their own work accounts, increasing reach and engagement.
- HubSpot integration and detailed conversion tracking to better assess social effectiveness
- Autoposting features and bulk upload options for faster social message creation and scheduling (across all social platforms, not just twitter)
- Feedly integration to make sharing industry content easy
- Monitoring sections to view engagement and interaction
- Campaign segmentation for easy use, scheduling and tracking
In the future we'd like to see more segmentation on the leaderboard - by social campaign if possible, as not everyone in the business needs to post on all topics.
Having the chrome app pull through images when sharing to twitter would be useful too, but not too big an issue!
A paid ads integration might be asking a lot but would be interesting to see.
Social marketing is difficult for our team because we don't often have huge amounts of time to spend getting campaigns up and running. We also need to find out how our campaigns performed - for both engagement and conversions.
Oktopost allows us to deploy a fully scheduled campaign in about 5 minutes. We can also see analytics for each and every campaign, across a whole range of KPI's and metrics. Reporting on our communications activities is now as easy as exporting a few PDF's. These aren't vanity metrics either, they are all tied to major business objectives.
Oktopost also lets us monitor social in vertical streams, so we can follow our own feed and messages just as easily as we can monitor the competition, track keywords and identify conversation topics to join.
The employee advocacy platform within Oktopost has also transformed how we communicate with our staff and they can now share our organisation messages from their own accounts and have it fully tracked and aggregated as part of a campaign.
We can also curate content directly from Oktopost. This content can be directly assigned to a campaign too, which is measured in the per-campaign analytics.
The campaign tagging is also fantastic, because we can run reports filtered by internal groups and communications objectives.
Overall, we are extremely happy with Oktopost. The product is great, but the support team is even better. They are friendly, offered us a discount as a non-profit, and answer questions quickly.
• Outstanding customer support
• Unique product - the campaign focus is excellent for marketing teams
• Campaign tagging for report filtering
• Reports are best-in-class with important metrics (conversion funnel)
• Basic in-app curation engine (although browser extension improves this functionality)
• Limited social account overview feature in reporting
I really appreciate the ease of scheduling social posts in advance but I wish it was easier to copy statuses so I could publish to multiple networks at once instead of Facebook, and then Twitter, and so forth. Maybe you can and I'm missing how to do it but if that's true it's not intuitive.
Ease of scheduling and editing.
Wish it was easier to post to multiple networks with the same status at once.
Hey Lauren, thanks for the feedback!
We actually do this on purpose. We believe that each network has its own flavor and language so it is important to speak in the right tone.
Also, some networks have unique message structures (Twitter 140 characters, mentions etc.) it is important to differentiate between the different message types.
Hope that helps!
Social advocacy and easy social media management.
Their calendar/campaign feature is probably one of my favorite features. It's comprehensive and the color coding makes it super organized. I'm a huge fan of the image library that's included. Additionally, we love this product for social employee advocacy. It has helped out employees become brand ambassadors and share content super easily to their own networks.
There truly isn't much that I don't like about this product. The Salesforce integration works but unfortunuately we haven't been able to take advantage of it too much here.
Contact Oktopost directly for pricing information.
To organize and make the most of your social media marketing activities, Oktopost social media management tool allows B2B marketers to distribute content on a large scale through various social networks. It brings together multiple social sites – LinkedIn, Twitter, Facebook, and Google+ – in one dashboard, lets you create social media campaigns, and easily manage content calendars, drastically reducing the time you would otherwise need to effectively handle your social media presence on numerous platforms.
Oktopost has a built-in analytics engine that tracks the performance of each social post you distribute, where leads and conversions are attributed to the exact post they originated from. All the data Oktopost collects can be synced with popular marketing automation solutions such as Marketo, Act-On, Salesfusion, Net-Results, Eloqua, Mautic, HubSpot, and Salesforce Pardot.
Social media marketing is an essential marketing channel for B2B organizations. But without the right tools and strategy in place, the process can go from time-consuming to complicated, to a complete waste of time and resources. Oktopost is an integrated social media marketing tool that allows you to easily manage various social campaigns and post single or multiple messages to your Facebook, Twitter, Google+, and LinkedIn pages from one and the same screen. The app also lets you measure your social media marketing ROI against the key performance indicators you set up for each of your campaigns, which can include social traffic, conversion rate, and shares or “mentions.”
Posts can be segmented into campaigns, and campaigns can be created for whatever marketing purpose you deem necessary, such as blog promotion, content curation, upcoming events, and so on. Posts can be scheduled, even for entire campaigns, with a few simple clicks. The analytics dashboard gives you snapshots and detailed breakdowns of the metrics you monitor.
As a marketing professional, providing your audience with relevant content via your organization’s social media accounts is just one of the many duties the job entails. And if you’re managing several of these accounts, say 50 including LinkedIn and Facebook groups, manually posting custom messages to each one is going to take time. Oktopost supports the major social media sites – LinkedIn, Twitter, Facebook, and Google+. It allows you to add company pages and personal profiles, and invite colleagues to join advocacy boards so employees can share company-approved messages, extending your brand’s overall social media reach.
Oktopost’s autoposter feature lets you schedule posts for long-term campaigns and publish saved messages across your different social networks. Posts can be scheduled to publish just once or multiple times.
Oktopost’s social listening feature lets you “listen” in real time to what your target audiences are saying about your brand, what makes them tick, and which calls to action resonate with them the most. It also allows you to connect with influencers, thought leaders, and potential prospects. The live monitoring stream keeps track of mentions, keywords, company pages, and even competitor activities, enabling you to engage in relevant social conversations and make your brand stand out, and reply to feedback and customer queries straight from the app.
The app also comes with a built-in content discovery and curation platform that displays well-performing content from across the web. The content curation engine allows you to share timely and relevant articles and blog posts in just a few clicks. The type of content that shows up is based on the interests and keywords you specify.
Oktopost’s social analytics feature shows you the direct impact of your social media activities to the company’s sales pipeline. Conversions are tracked, including which message types and social media channels are generating the most results. Leads are monitored from the first time they engage with your message until they become actual, paying customers.
Unlimited graphical reports on conversions, likes, comments, clicks, and other forms of social engagement are provided, and collected data can be segmented according to message, campaign, social network, users, and groups. Data can be exported as PDF, Excel, and CSV files.
Oktopost recognizes the power of employees as brand ambassadors and allows you to invite as many of them to join social advocacy boards. Pinned messages show up on their dashboards, and they can then choose those they’d like to push to their own networks.
To identify your organization’s top brand ambassadors and encourage a healthy dose of competition, leaderboards are available to keep track of the performance of each post on each profile. They can also help you plan incentive programs and measure how each employee contributes to your social media marketing objectives.
If you’re running a social media marketing agency, Oktopost lets you manage several different accounts, segment your campaigns, and organize your team’s workflows in one centralized location. The platform also allows clients to visualize how your social media efforts are impacting their revenue numbers by granting them access to a dashboard exclusively theirs so they can track KPIs, benchmarks, and actual performance alongside your team.
User roles can be defined to divide social media tasks among teams, create user groups, and specify access permissions. Users can be assigned to teams, and user groups can be assigned to campaigns. Oktopost’s single sign-on feature enables you to manage all of your customers’ accounts using the same login credentials.
Oktopost has ready integrations with third-party marketing tools such Act-On, Eloqua, Marketo, Net-Results, Salesfusion, Mautic, Pardot, HubSpot, and Salesforce. It also works with Feedly, a content aggregation app, and Bitly to shorten your links.
An API is likewise available so your developers can connect the business tools you already use with Oktopost and seamlessly share information from one platform to another.
Oktopost’s cloud-based SaaS pricing is determined by the organization structure of your company (number of marketing teams), user seats, social advocates, and social profiles, with additional features such as Marketing Automation integration and Twitter Insights available for purchase. Oktopost’s trained experts will consult with you to configure the right package for your business.
Below are some frequently asked questions for Oktopost.
Oktopost offers the following pricing plans:
Pricing model: Subscription
Free Trial: Available
Contact Oktopost directly for pricing information.
Oktopost offers the following features:
Oktopost has the following typical customers:
Large Enterprises, Mid Size Business
Oktopost supports the following languages:
Oktopost has the following pricing plans:
Oktopost supports the following devices:
Android, iPhone, iPad
Oktopost integrates with the following applications:
Act-On, Marketo, Marketo, Net-Results, Net-Results, Oracle Eloqua, Pardot, Salesfusion, Twitter, Wordpress
Oktopost offers the following support options:
FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials