About Oktopost

Oktopost enables B2B marketing teams to amplify their brand on social media and measure the real impact of social on the business. Oktopost's social media management, social listening, and employee advocacy solutions are built for B2B, allowing marketers to engage with customers and prospects on social media, get actionable insights, and prove ROI.

Integrating natively with all major marketing automation and CRM platforms – including Salesforce, Marketo, Eloqua, HubSpot, and Microsoft Dynamics 365 – Oktopost helps marketers leverage social data to improve customer experience and drive revenue growth.

Oktopost also has a built-in employee advocacy board, enabling the marketer to promote social content across the organization with zero overhead. When employees share social content, everything is automatically tracked and measured, so just like conventional marketing channels, ROI can also be established for advocacy.


Key benefits of Oktopost

  • Easily manage social media at scale across channels, teams, and locations
  • Get actionable data on leads generated, providing the ability to see ROI of social media
  • Easily sync social engagement data to your CRM and marketing automation platforms
  • Enjoy a content curation engine that's fully customizable to your needs
  • Amplify social reach with a built-in employee advocacy board

  • Images

    Oktopost Software - Social BI
    Oktopost Software - Post Console
    Oktopost Software - Calendar
    Oktopost Software - Social Inbox
    Oktopost Software - Advocacy Board
    Oktopost Software - Media Library
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    Oktopost video
    Oktopost video
    Oktopost Software - Social BI
    Oktopost Software - Post Console
    Oktopost Software - Calendar
    Oktopost Software - Social Inbox
    Oktopost Software - Advocacy Board
    Oktopost Software - Media Library

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    Features

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    Reviews

    Overall rating

    4.5 /5
    (104)
    Value for Money
    4.4/5
    Features
    4.2/5
    Ease of Use
    4.5/5
    Customer Support
    4.6/5

    Already have Oktopost?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 104
    Anna
    Anna
    Overall rating
    • Industry: Banking
    • Company size: 1,001–5,000 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Solid marketing tool with the functionality that covers all my needs.

    Reviewed on 2022/02/15

    Pros

    The tool is easy to use and I didn't need any onboarding or extra training. Through Oktopost I have a clear overview of my content across all channels and I can easily track my pieces of content. I had troubles with accessing my account in the beginning, and the support was very efficient. I like my weekly analytics emails as well as they deliver all datapoints that are relevant to my strategy.

    Cons

    I am looking forward to seeing ho Oktopost will develop regarding the external integrations or additional extra instruments to help me hone my hone my content & visuals (be it an image editor or automated hashtags). For now the set of the functionalities is relatively standard, albeit packed in a clear efficient way.

    Chris J.
    Chris J.
    Overall rating
    • Industry: Research
    • Company size: 51–200 Employees
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    One of the best social marketing platforms

    Reviewed on 2016/04/05

    Social marketing is difficult for our team because we don't often have huge amounts of time to...

    Social marketing is difficult for our team because we don't often have huge amounts of time to spend getting campaigns up and running. We also need to find out how our campaigns performed - for both engagement and conversions.

    Oktopost allows us to deploy a fully scheduled campaign in about 5 minutes. We can also see analytics for each and every campaign, across a whole range of KPI's and metrics. Reporting on our communications activities is now as easy as exporting a few PDF's. These aren't vanity metrics either, they are all tied to major business objectives.

    Oktopost also lets us monitor social in vertical streams, so we can follow our own feed and messages just as easily as we can monitor the competition, track keywords and identify conversation topics to join.

    The employee advocacy platform within Oktopost has also transformed how we communicate with our staff and they can now share our organisation messages from their own accounts and have it fully tracked and aggregated as part of a campaign.

    We can also curate content directly from Oktopost. This content can be directly assigned to a campaign too, which is measured in the per-campaign analytics.

    The campaign tagging is also fantastic, because we can run reports filtered by internal groups and communications objectives.

    Overall, we are extremely happy with Oktopost. The product is great, but the support team is even better. They are friendly, offered us a discount as a non-profit, and answer questions quickly.

    Pros

    • Outstanding customer support
    • Unique product - the campaign focus is excellent for marketing teams
    • Campaign tagging for report filtering
    • Reports are best-in-class with important metrics (conversion funnel)

    Cons

    • Basic in-app curation engine (although browser extension improves this functionality)
    • Limited social account overview feature in reporting

    Adam H.
    Adam H.
    Overall rating
    • Industry: Internet
    • Company size: 51–200 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    A capable yet imperfect social media tool

    Reviewed on 2018/12/12

    I came into my position as social media manager at a company that was using Oktopost and unfortunate...

    I came into my position as social media manager at a company that was using Oktopost and unfortunately it didn't fit our daily needs. There are some positive features that help it stand out against the competition but ultimately we went in a different direction.

    Pros

    The best part of Oktopost is the tracking / tagging of posts within campaigns - that gives you excellent data and sorting when you're looking back on past posting.

    Cons

    It's not super user-friendly, and it's missing key features that its competitors have

    Stephanie
    Stephanie
    Overall rating
    • Company size: 11–50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Great platform for B2B social media marketing

    Reviewed on 2018/08/01

    Social advocacy and easy social media management.

    Social advocacy and easy social media management.

    Pros

    Their calendar/campaign feature is probably one of my favorite features. It's comprehensive and the color coding makes it super organized. I'm a huge fan of the image library that's included. Additionally, we love this product for social employee advocacy. It has helped out employees become brand ambassadors and share content super easily to their own networks.

    Cons

    There truly isn't much that I don't like about this product. The Salesforce integration works but unfortunuately we haven't been able to take advantage of it too much here.

    Cameron
    Cameron
    Overall rating
    • Industry: Computer Software
    • Company size: 501–1,000 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Good social media software - good tools and fair priced

    Reviewed on 2018/10/16

    I liked the experience. I thought that it was easy for me to get started, get things working and...

    I liked the experience. I thought that it was easy for me to get started, get things working and get our social media handled. We left only because we got HubSpot and it already had social media tools.

    Pros

    Good tools and integrations with all major social media platforms. I used this for a time at my last company and it went well. Easy to schedule things and do things, managing all your company social media posts.

    Cons

    Not much. It's a fairly robust software, and improves upon Hootsuite and others. If you aren't using HubSpot or another bigger software with social media integrated already, you could get this and feel good.

    Showing 5 reviews of 104 Read all reviews

    Oktopost FAQs

    Below are some frequently asked questions for Oktopost.

    Oktopost offers the following pricing plans:

    • Pricing model: Subscription
    • Free Trial: Not Available

    Contact Oktopost directly for pricing information.

    Oktopost has the following typical customers:

    201–500, 501–1,000, 1,001–5,000

    Oktopost supports the following languages:

    English

    Oktopost supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Oktopost integrates with the following applications:

    Act-On, Bitly, Canva, Dynamics 365, Feedly, Google Analytics 360, HubSpot Marketing Hub, LinkedIn for Business, Marketo Engage, Meta for Business, Microsoft Teams, Oracle Eloqua Marketing Automation, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement, Salesforce Sales Cloud, Sugar Market, Twitter/X, WordPress, Zapier

    Oktopost offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

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