Oktopost

Easily manage and measure all of your B2B social media

4,4 /5 (57 reviews) Write a Review!

Oktopost Overview

What is Oktopost?

Oktopost is a social media management platform that enables B2B marketers to manage presence on LinkedIn, Facebook, Twitter and YouTube.

Marketers love Oktopost because it is the only social media marketing platform designed with the unique needs of B2B in mind; tracking from social post to lead conversion. All the unique social activity data that are collected by Oktopost can easily be synced with the most popular marketing automation platforms, including; Marketo, Pardot, Eloqua, Act-On, SugerMarket, ClickDimensions and Hubspot.

Oktopost is also the only social media platform that has a built-in employee advocacy board, enabling the marketer to share social content across the organization with zero overhead. When employees share social content, everything is automatically tracked and measured, so just like conventional marketing channels, ROI can also be established for all social programs.

Oktopost Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Subscription
Value for money

Contact Oktopost directly for pricing information.


Oktopost Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom
Supported Languages
English

Media

Social Listening Streams
Post Console
Social Lead Page
Oktopost Integrations
Social Dashboard
Social Editorial Calendar
Social Analytics
Social Profiles
Oktopost video Oktopost screenshot: Social Listening Streams Oktopost screenshot: Post Console Oktopost screenshot: Social Lead Page Oktopost screenshot: Oktopost Integrations Oktopost screenshot: Social Dashboard Oktopost screenshot: Social Editorial Calendar Oktopost screenshot: Social Analytics Oktopost screenshot: Social Profiles

Oktopost Reviews

Oktopost Reviews

Overall rating
4,4
/
5
Excellent
30

Very good
20

Average
7

Poor
0

Terrible
0

Value for Money
4,4
Features
4
Ease of Use
4,4
Customer Support
4,4
88% recommended this app
Lucy J.

Reporting, conversion tracking, advocacy - complete social reporting!

Strategic Internet Consulting have been using Oktopost for around six months to support social media activity in our Inbound campaigns.

More comprehensive than simple scheduling tools, it was the social advocacy board that first drew us to the tool, plus HubSpot integration, and detailed reporting on social conversion.

As an agency user, we're now Silver Oktopost Partners.


Verified Reviewer

Overall good social media management, but can use some polish

Overall good - once the two liked items in my review get addressed it'll be great.


Verified Reviewer

User Friendly - but VERY Basic

Generally like it but feel it might be for companies starting their journey out on social and employee advocay.


Chris j. B.

One of the best social marketing platforms

Social marketing is difficult for our team because we don't often have huge amounts of time to spend getting campaigns up and running. We also need to find out how our campaigns performed - for both engagement and conversions.

Oktopost allows us to deploy a fully scheduled campaign in about 5 minutes. We can also see analytics for each and every campaign, across a whole range of KPI's and metrics. Reporting on our communications activities is now as easy as exporting a few PDF's. These aren't vanity metrics either, they are all tied to major business objectives.

Oktopost also lets us monitor social in vertical streams, so we can follow our own feed and messages just as easily as we can monitor the competition, track keywords and identify conversation topics to join.

The employee advocacy platform within Oktopost has also transformed how we communicate with our staff and they can now share our organisation messages from their own accounts and have it fully tracked and aggregated as part of a campaign.

We can also curate content directly from Oktopost. This content can be directly assigned to a campaign too, which is measured in the per-campaign analytics.

The campaign tagging is also fantastic, because we can run reports filtered by internal groups and communications objectives.

Overall, we are extremely happy with Oktopost. The product is great, but the support team is even better. They are friendly, offered us a discount as a non-profit, and answer questions quickly.


Stephanie R.

Great platform for B2B social media marketing

Social advocacy and easy social media management.


Lucy J.
Industry: Internet
Company size: 11-50 Employees

Reporting, conversion tracking, advocacy - complete social reporting!

Reviewed on 2015/10/07
Review Source: GetApp

Strategic Internet Consulting have been using Oktopost for around six months to support social media activity in our Inbound campaigns.

More comprehensive than simple scheduling tools, it was the social advocacy board that first drew us to the tool, plus HubSpot integration, and detailed reporting on social conversion.

As an agency user, we're now Silver Oktopost Partners.

Pros

- Advocacy board. Any content that is sent via main business profiles appears on a unique user board for everyone in the company to promote via their own work accounts, increasing reach and engagement.
- HubSpot integration and detailed conversion tracking to better assess social effectiveness
- Autoposting features and bulk upload options for faster social message creation and scheduling (across all social platforms, not just twitter)
- Feedly integration to make sharing industry content easy
- Monitoring sections to view engagement and interaction
- Campaign segmentation for easy use, scheduling and tracking

Cons

In the future we'd like to see more segmentation on the leaderboard - by social campaign if possible, as not everyone in the business needs to post on all topics.

Having the chrome app pull through images when sharing to twitter would be useful too, but not too big an issue!

A paid ads integration might be asking a lot but would be interesting to see.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Verified Reviewer
Industry: Information Technology & Services
Company size: 51-200 Employees

Overall good social media management, but can use some polish

Used Weekly for 2+ years
Reviewed on 2020/09/28
Review Source: Capterra

Overall good - once the two liked items in my review get addressed it'll be great.

Pros

Integrations - Oktopost can be connected to the most popular social media accounts (Facebook, Twitter, LinkedIn, Instagram), Bitly, and Google Analytics.

Cons

Editing recurring posts - our previous software would let us edit a whole series of recurring posts if we needed to do any updates to that series. With Oktopost, once you schedule recurring posts, you have to then edit them one by one if you need to.
Scheduling - when scheduling, I want to see which days already have posts in them so we avoid overlap.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 10.0/10

Verified Reviewer
Industry: Information Technology & Services
Company size: 5 001-10 000 Employees

User Friendly - but VERY Basic

Used Daily for 1+ year
Reviewed on 2019/10/15
Review Source: Capterra

Generally like it but feel it might be for companies starting their journey out on social and employee advocay.

Pros

It is a tool that is extremely user friendly, making it easy to train teams that are required to use it. Makes post scheduling very easy.

Cons

It doesn't inform a user when their profile is disconnected so someone can still be sharing daily without realizing it isn't going through. Doesn't allow media uploads like large video files for users to share - more link based.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 4.0/10

Chris j. B.
Industry: Research
Company size: 51-200 Employees

One of the best social marketing platforms

Reviewed on 2016/04/05
Review Source: GetApp

Social marketing is difficult for our team because we don't often have huge amounts of time to spend getting campaigns up and running. We also need to find out how our campaigns performed - for both engagement and conversions.

Oktopost allows us to deploy a fully scheduled campaign in about 5 minutes. We can also see analytics for each and every campaign, across a whole range of KPI's and metrics. Reporting on our communications activities is now as easy as exporting a few PDF's. These aren't vanity metrics either, they are all tied to major business objectives.

Oktopost also lets us monitor social in vertical streams, so we can follow our own feed and messages just as easily as we can monitor the competition, track keywords and identify conversation topics to join.

The employee advocacy platform within Oktopost has also transformed how we communicate with our staff and they can now share our organisation messages from their own accounts and have it fully tracked and aggregated as part of a campaign.

We can also curate content directly from Oktopost. This content can be directly assigned to a campaign too, which is measured in the per-campaign analytics.

The campaign tagging is also fantastic, because we can run reports filtered by internal groups and communications objectives.

Overall, we are extremely happy with Oktopost. The product is great, but the support team is even better. They are friendly, offered us a discount as a non-profit, and answer questions quickly.

Pros

• Outstanding customer support
• Unique product - the campaign focus is excellent for marketing teams
• Campaign tagging for report filtering
• Reports are best-in-class with important metrics (conversion funnel)

Cons

• Basic in-app curation engine (although browser extension improves this functionality)
• Limited social account overview feature in reporting

Rating breakdown

Value for Money
Ease of Use
Customer Support

Stephanie R.
Company size: 11-50 Employees

Great platform for B2B social media marketing

Used Daily for 1+ year
Reviewed on 2018/08/01
Review Source: Capterra

Social advocacy and easy social media management.

Pros

Their calendar/campaign feature is probably one of my favorite features. It's comprehensive and the color coding makes it super organized. I'm a huge fan of the image library that's included. Additionally, we love this product for social employee advocacy. It has helped out employees become brand ambassadors and share content super easily to their own networks.

Cons

There truly isn't much that I don't like about this product. The Salesforce integration works but unfortunuately we haven't been able to take advantage of it too much here.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
8/10
Based on 57 user ratings
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Oktopost Pricing

Oktopost Pricing

Starting from
N/A
Free Trial
Subscription
Value for money

Contact Oktopost directly for pricing information.

Contact Oktopost directly for pricing information.

Value for Money
4,4/5
Based on 57 user ratings
Compare value for money rating with alternatives
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Oktopost Features

Oktopost Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4/5
Based on 57 user ratings
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Categories

Additional information for Oktopost

Additional information for Oktopost

Key features of Oktopost

  • CRM integrations
  • Campaign Analytics
  • Campaign Calendar
  • Linkedin Groups Insights
  • Schedule a Single Post or Tweet for Multiple Times
  • Social Monitoring
  • Unified Social Inbox For Engaging With Potential Leads
  • Web Browser Bookmarklet

Benefits

  • Easily manage social media editorial calendars across teams and divisions
  • Get powerful data on leads generated, providing the ability to see ROI of social media
  • Easily update your marketing automation (Marketo, Act-On, Salesfusion, Eloqua, Net-Results, Pardot, Hubspot) with unique social media activity data
  • Built-in content curation engine that's fully customizable for your needs
  • Amplify social reach with the additional employee advocacy board

  • Oktopost FAQs

    Oktopost FAQs

    Below are some frequently asked questions for Oktopost.

    Q. What type of pricing plans does Oktopost offer?

    Oktopost offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Not Available

    Contact Oktopost directly for pricing information.

    Q. What are the main features of Oktopost?

    Oktopost offers the following features:

    • CRM integrations
    • Campaign Analytics
    • Campaign Calendar
    • Linkedin Groups Insights
    • Schedule a Single Post or Tweet for Multiple Times
    • Social Monitoring
    • Unified Social Inbox For Engaging With Potential Leads
    • Web Browser Bookmarklet

    Q. Who are the typical users of Oktopost?

    Oktopost has the following typical customers:

    Large Enterprises, Mid Size Business

    Q. What languages does Oktopost support?

    Oktopost supports the following languages:

    English

    Q. What type of pricing plans does Oktopost offer?

    Oktopost has the following pricing plans:

    Subscription

    Q. Does Oktopost support mobile devices?

    Oktopost supports the following devices:

    Android, iPhone, iPad

    Q. What other apps does Oktopost integrate with?

    Oktopost integrates with the following applications:

    Act-On, Marketo Engage, Marketo Engage, Net-Results, Oracle Eloqua, Pardot, Salesforce Marketing Cloud, Sugar Market, Twitter, Wordpress

    Q. What level of support does Oktopost offer?

    Oktopost offers the following support options:

    FAQs, Forum, Knowledge Base, Online Support, Video Tutorials, Phone Support