Oktopost

About Oktopost
Oktopost enables B2B marketing teams to amplify their brand on social media and measure the real impact of social on the business. Oktopost's social media management, social listening, and employee advocacy solutions are built for B2B, allowing marketers to engage with customers and prospects on social media, get actionable insights, and prove ROI.
Integrating natively with all major marketing automation and CRM platforms – including Salesforce, Marketo, Eloqua, HubSpot, and Microsoft Dynamics 365 – Oktopost helps marketers leverage social data to improve customer experience and drive revenue growth.
Oktopost also has a built-in employee advocacy board, enabling the marketer to promote social content across the organization with zero overhead. When employees share social content, everything is automatically tracked and measured, so just like conventional marketing channels, ROI can also be established for advocacy.
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Reviews
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- Industry: Banking
- Company size: 1,001–5,000 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Solid marketing tool with the functionality that covers all my needs.
Reviewed on 2022/02/15
Pros
The tool is easy to use and I didn't need any onboarding or extra training. Through Oktopost I have a clear overview of my content across all channels and I can easily track my pieces of content. I had troubles with accessing my account in the beginning, and the support was very efficient. I like my weekly analytics emails as well as they deliver all datapoints that are relevant to my strategy.
Cons
I am looking forward to seeing ho Oktopost will develop regarding the external integrations or additional extra instruments to help me hone my hone my content & visuals (be it an image editor or automated hashtags). For now the set of the functionalities is relatively standard, albeit packed in a clear efficient way.
- Industry: Research
- Company size: 51–200 Employees
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
One of the best social marketing platforms
Reviewed on 2016/04/05
Social marketing is difficult for our team because we don't often have huge amounts of time to...
Social marketing is difficult for our team because we don't often have huge amounts of time to spend getting campaigns up and running. We also need to find out how our campaigns performed - for both engagement and conversions.
Oktopost allows us to deploy a fully scheduled campaign in about 5 minutes. We can also see analytics for each and every campaign, across a whole range of KPI's and metrics. Reporting on our communications activities is now as easy as exporting a few PDF's. These aren't vanity metrics either, they are all tied to major business objectives.
Oktopost also lets us monitor social in vertical streams, so we can follow our own feed and messages just as easily as we can monitor the competition, track keywords and identify conversation topics to join.
The employee advocacy platform within Oktopost has also transformed how we communicate with our staff and they can now share our organisation messages from their own accounts and have it fully tracked and aggregated as part of a campaign.
We can also curate content directly from Oktopost. This content can be directly assigned to a campaign too, which is measured in the per-campaign analytics.
The campaign tagging is also fantastic, because we can run reports filtered by internal groups and communications objectives.
Overall, we are extremely happy with Oktopost. The product is great, but the support team is even better. They are friendly, offered us a discount as a non-profit, and answer questions quickly.
Pros
• Outstanding customer support
• Unique product - the campaign focus is excellent for marketing teams
• Campaign tagging for report filtering
• Reports are best-in-class with important metrics (conversion funnel)
Cons
• Basic in-app curation engine (although browser extension improves this functionality)
• Limited social account overview feature in reporting

- Industry: Internet
- Company size: 51–200 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
A capable yet imperfect social media tool
Reviewed on 2018/12/12
I came into my position as social media manager at a company that was using Oktopost and unfortunate...
I came into my position as social media manager at a company that was using Oktopost and unfortunately it didn't fit our daily needs. There are some positive features that help it stand out against the competition but ultimately we went in a different direction.
Pros
The best part of Oktopost is the tracking / tagging of posts within campaigns - that gives you excellent data and sorting when you're looking back on past posting.
Cons
It's not super user-friendly, and it's missing key features that its competitors have

- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great platform for B2B social media marketing
Reviewed on 2018/08/01
Social advocacy and easy social media management.
Social advocacy and easy social media management.
Pros
Their calendar/campaign feature is probably one of my favorite features. It's comprehensive and the color coding makes it super organized. I'm a huge fan of the image library that's included. Additionally, we love this product for social employee advocacy. It has helped out employees become brand ambassadors and share content super easily to their own networks.
Cons
There truly isn't much that I don't like about this product. The Salesforce integration works but unfortunuately we haven't been able to take advantage of it too much here.

- Industry: Computer Software
- Company size: 501–1,000 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Good social media software - good tools and fair priced
Reviewed on 2018/10/16
I liked the experience. I thought that it was easy for me to get started, get things working and...
I liked the experience. I thought that it was easy for me to get started, get things working and get our social media handled. We left only because we got HubSpot and it already had social media tools.
Pros
Good tools and integrations with all major social media platforms. I used this for a time at my last company and it went well. Easy to schedule things and do things, managing all your company social media posts.
Cons
Not much. It's a fairly robust software, and improves upon Hootsuite and others. If you aren't using HubSpot or another bigger software with social media integrated already, you could get this and feel good.
Oktopost FAQs
Below are some frequently asked questions for Oktopost.Q. What type of pricing plans does Oktopost offer?
Oktopost offers the following pricing plans:
- Pricing model: Subscription
- Free Trial: Not Available
Contact Oktopost directly for pricing information.
Q. Who are the typical users of Oktopost?
Oktopost has the following typical customers:
201–500, 501–1,000, 1,001–5,000
Q. What languages does Oktopost support?
Oktopost supports the following languages:
English
Q. Does Oktopost support mobile devices?
Oktopost supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does Oktopost integrate with?
Oktopost integrates with the following applications:
Act-On, Bitly, Canva, Dynamics 365, Feedly, Google Analytics 360, HubSpot Marketing Hub, LinkedIn for Business, Marketo Engage, Meta for Business, Microsoft Teams, Oracle Eloqua Marketing Automation, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement, Salesforce Sales Cloud, Sugar Market, Twitter/X, WordPress, Zapier
Q. What level of support does Oktopost offer?
Oktopost offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat
Related categories
See all software categories found for Oktopost.
- Social Media Marketing Tools
- Marketing Automation Software
- Marketing Analytics Software
- Content Marketing Software
- Reputation Management Software
- Social Media Management Tools
- Social Media Analytics Tools
- Customer Engagement Software
- Advocacy Software
- Social Selling Software
- Competitive Intelligence Software
- Social CRM Tools
- Web Analytics Tools
- Digital Magazine Software
- Social Media Monitoring Software
- Customer Experience Software