About Oktopost

Oktopost is a social media management platform that enables B2B marketers to manage presence on LinkedIn, Facebook, Twitter and YouTube.

Marketers love Oktopost because it is the only social media marketing platform designed with the unique needs of B2B in mind; tracking from social post to lead conversion. All the unique social activity data that are collected by Oktopost can easily be synced with the most popular marketing automation platforms, including; Marketo, Pardot, Eloqua, Act-On, SugerMarket, ClickDimensions and Hubspot.

Oktopost is also the only social media platform that has a built-in employee advocacy board, enabling the marketer to share social content across the organization with zero overhead. When employees share social content, everything is automatically tracked and measured, so just like conventional marketing channels, ROI can also be established for all social programs.

Key benefits of Oktopost

  • Easily manage social media editorial calendars across teams and divisions
  • Get powerful data on leads generated, providing the ability to see ROI of social media
  • Easily update your marketing automation (Marketo, Act-On, Salesfusion, Eloqua, Net-Results, Pardot, Hubspot) with unique social media activity data
  • Built-in content curation engine that's fully customizable for your needs
  • Amplify social reach with the additional employee advocacy board

  • Devices

    Business size

    S M L

    Markets

    Canada, United Kingdom, United States

    Supported Languages

    English

    Images

    Social Listening Streams
    Post Console
    Social Lead Page
    Oktopost Integrations
    Social Dashboard
    Social Editorial Calendar
    Social Analytics
    Social Profiles
    View 9 more
    Oktopost video
    Oktopost screenshot: Social Listening Streams Oktopost screenshot: Post Console Oktopost screenshot: Social Lead Page Oktopost screenshot: Oktopost Integrations Oktopost screenshot: Social Dashboard Oktopost screenshot: Social Editorial Calendar Oktopost screenshot: Social Analytics Oktopost screenshot: Social Profiles

    Features

    Total features of Oktopost: 55

    • @mentions
    • API
    • Access Controls/Permissions
    • Activity Dashboard
    • Activity Tracking
    • Analytics/ROI Tracking
    • Automated Publishing
    • Automated Scheduling
    • Benchmarking
    • Brand Tracking
    • Calendar Management
    • Campaign Analytics
    • Campaign Management
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Categorisation/Grouping
    • Channel Management
    • Charting
    • Click Tracking
    • Collaboration Tools
    • Commenting / Notes
    • Contact Management
    • Content Management
    • Conversion Tracking
    • Customer Accounts
    • Customer Engagement
    • Data Import/Export
    • Engagement Analytics
    • Inbox Management
    • Incentive Management
    • Keyword Filtering
    • Lead Attribution
    • Lead Generation
    • Mobile Access
    • Monitoring
    • Multi-Account Management
    • Multi-Channel Marketing
    • Personalization
    • Pipeline Management
    • Post Scheduling
    • Reporting & Statistics
    • Reporting/Analytics
    • Request Assignment
    • Response Management
    • Role-Based Permissions
    • SMS Marketing Managment
    • Single Sign On
    • Social Advertising
    • Social Media Integration
    • Social Media Monitoring
    • Social Promotion
    • Team Calendars
    • Visual Analytics
    • XML / RSS

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    Reviews

    Overall rating

    4,4 /5
    (62)
    Value for Money
    4,4/5
    Features
    4/5
    Ease of Use
    4,4/5
    Customer Support
    4,5/5

    Already have Oktopost?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 62
    Lucy J.
    Overall rating
    • Industry: Internet
    • Company size: 11-50 Employees
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    Reporting, conversion tracking, advocacy - complete social reporting!

    Reviewed on 2015/10/07

    Strategic Internet Consulting have been using Oktopost for around six months to support social...

    Strategic Internet Consulting have been using Oktopost for around six months to support social media activity in our Inbound campaigns.

    More comprehensive than simple scheduling tools, it was the social advocacy board that first drew us to the tool, plus HubSpot integration, and detailed reporting on social conversion.

    As an agency user, we're now Silver Oktopost Partners.

    Pros

    - Advocacy board. Any content that is sent via main business profiles appears on a unique user board for everyone in the company to promote via their own work accounts, increasing reach and engagement.
    - HubSpot integration and detailed conversion tracking to better assess social effectiveness
    - Autoposting features and bulk upload options for faster social message creation and scheduling (across all social platforms, not just twitter)
    - Feedly integration to make sharing industry content easy
    - Monitoring sections to view engagement and interaction
    - Campaign segmentation for easy use, scheduling and tracking

    Cons

    In the future we'd like to see more segmentation on the leaderboard - by social campaign if possible, as not everyone in the business needs to post on all topics.

    Having the chrome app pull through images when sharing to twitter would be useful too, but not too big an issue!

    A paid ads integration might be asking a lot but would be interesting to see.

    Verified Reviewer
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 51-200 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Overall good social media management, but can use some polish

    Reviewed on 2020/09/28

    Overall good - once the two liked items in my review get addressed it'll be great.

    Overall good - once the two liked items in my review get addressed it'll be great.

    Pros

    Integrations - Oktopost can be connected to the most popular social media accounts (Facebook, Twitter, LinkedIn, Instagram), Bitly, and Google Analytics.

    Cons

    Editing recurring posts - our previous software would let us edit a whole series of recurring posts if we needed to do any updates to that series. With Oktopost, once you schedule recurring posts, you have to then edit them one by one if you need to.
    Scheduling - when scheduling, I want to see which days already have posts in them so we avoid overlap.

    Diego A.
    Overall rating
    • Industry: Information Services
    • Company size: 501-1 000 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Oktopost is ROBUST!

    Reviewed on 2021/03/23

    Our company has solved the problem of not having social connectors. With Oktopost, our company can...

    Our company has solved the problem of not having social connectors. With Oktopost, our company can now provide customers with the ability to post to different social platforms and integrate that with our Marketing Automation software as well

    Pros

    Oktopost is so robust and provides beautiful analytics for all your social platform interactions. On my end, I use the reseller portal and it is neatly organized and very easy to use.

    The service itself is great. Customers can easily schedule posts via ClickDimensions in Dynamics CRM and then view that data either in CRM or for more robust data, in the Oktopost portal.

    Cons

    It is a lot to learn and it may be difficult for some people to fully understand the entire services they deliver -- Going through training webinars is most likely needed.

    Verified Reviewer
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 5 001-10 000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 4.0 /10

    User Friendly - but VERY Basic

    Reviewed on 2019/10/15

    Generally like it but feel it might be for companies starting their journey out on social and...

    Generally like it but feel it might be for companies starting their journey out on social and employee advocay.

    Pros

    It is a tool that is extremely user friendly, making it easy to train teams that are required to use it. Makes post scheduling very easy.

    Cons

    It doesn't inform a user when their profile is disconnected so someone can still be sharing daily without realizing it isn't going through. Doesn't allow media uploads like large video files for users to share - more link based.

    Chris j. B.
    Overall rating
    • Industry: Research
    • Company size: 51-200 Employees
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    One of the best social marketing platforms

    Reviewed on 2016/04/05

    Social marketing is difficult for our team because we don't often have huge amounts of time to...

    Social marketing is difficult for our team because we don't often have huge amounts of time to spend getting campaigns up and running. We also need to find out how our campaigns performed - for both engagement and conversions.

    Oktopost allows us to deploy a fully scheduled campaign in about 5 minutes. We can also see analytics for each and every campaign, across a whole range of KPI's and metrics. Reporting on our communications activities is now as easy as exporting a few PDF's. These aren't vanity metrics either, they are all tied to major business objectives.

    Oktopost also lets us monitor social in vertical streams, so we can follow our own feed and messages just as easily as we can monitor the competition, track keywords and identify conversation topics to join.

    The employee advocacy platform within Oktopost has also transformed how we communicate with our staff and they can now share our organisation messages from their own accounts and have it fully tracked and aggregated as part of a campaign.

    We can also curate content directly from Oktopost. This content can be directly assigned to a campaign too, which is measured in the per-campaign analytics.

    The campaign tagging is also fantastic, because we can run reports filtered by internal groups and communications objectives.

    Overall, we are extremely happy with Oktopost. The product is great, but the support team is even better. They are friendly, offered us a discount as a non-profit, and answer questions quickly.

    Pros

    • Outstanding customer support
    • Unique product - the campaign focus is excellent for marketing teams
    • Campaign tagging for report filtering
    • Reports are best-in-class with important metrics (conversion funnel)

    Cons

    • Basic in-app curation engine (although browser extension improves this functionality)
    • Limited social account overview feature in reporting

    Showing 5 reviews of 62 Read all reviews

    Oktopost FAQs

    Below are some frequently asked questions for Oktopost.

    Oktopost offers the following pricing plans:

    • Starting from:
    • Pricing model: Subscription
    • Free Trial: Not Available

    Contact Oktopost directly for pricing information.

    We do not have any information about Oktopost features

    Oktopost has the following typical customers:

    51-200, 201-500, 501-1 000, 1 001+

    Oktopost supports the following languages:

    English

    Oktopost supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Oktopost integrates with the following applications:

    Act-On, Facebook, Feedly, Google Analytics, HubSpot Marketing Hub, LinkedIn for Business, Marketo Engage, Oracle Eloqua, Pardot, Salesforce Marketing Cloud, Salesforce Sales Cloud, Sugar Market, Twitter, WordPress, Zapier

    Oktopost offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

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