Facebook's mission is to give people the power to share and make the world more open and connected.
I enjoy being able to schedule posts and plan events. I like being visible to my clients daily and able to connect with them via tablet, phone or computer depending on where I am currently. Gives me a quick way to respond and work with people one one. Being able to connect a group to the page gives me a better setting to work with groups of people and gives them a more private place to post other than directly on a public Facebook post.
My biggest complaint is with the security of business pages. If you keep your email open to clients you are VERY vulnerable to hackers taking over your page. I've know multiple business page owners who have lost all of their content, and the hard work they put in to develop relationships with their clients. Most of the time Facebook will "eventually" shut down the page after multiple reports of hacking, but by then the creator or business owner has lost their following or the people who are under the impression that the page is still being run by the owner have been spammed or are open to viruses or hacking of their personal accounts.
If Facebook can demand a "legal" name for your personal page they can do much more for businesses pages to make them secure.
I mainly use Facebook for Business, helping brands and clients With 2.5b+ active users, Facebook is not only the largest social network among all competitors but also the one that covers every possible target market you could think of. We've created a Facebook business page for every client that we had, and we managed to deliver premium quality results and ROI on their ad. investment!
Facebook allows you to publish ads with as low as 5$! That's one of the lowest barriers to entry you can ever get.
Your ads will appear on Facebook and Instagram (make sure to enable that).
You can target based on age, gender, interests, and location (down to a specific neighborhood!).
Easy and quick setup of ads. and Facebook tends to approve ads. fast.
Easy integration with e-commerce websites and the ability to track clicks from Facebook all the way up to purchases through Facebook pixel.
Lots of controversies recently about data security and stolen data is making clients hesitant to use Facebook.
Click farms can cause your ads to waste some budget and clicks.
The most important feature is the fact that you can actually customize your feed. Many people complain about the fact that they are not interested in pictures of their acquaintances' babies, therefore Facebook is not for them. But they often miss the fact that you can actually filter your feed and actually customize it to your liking. Thanks to that, every time I open Facebook, I can be 100% sure I will see something interesting.
I also love the fact that Facebook has a user-friendly mobile app/
The biggest disadvantage is that you don't really know how much of your data Facebook uses. Luckily, once you're reasonable about not entering your sensitive data, you might be quite sure you're safe.
Another disadvantage is that Facebook's customer support is really bad. From my experience, they're quite slow in solving problems.
Also, I dislike the fact that many fanpages / posts are removed without a valid reason (it seems like they don't check the reported content).
Facebook is probably the most important tool you will ever use for marketing your business offering. It has the largest community by far of any social media company, and it gives you the most insights and tools for marketing. You can't even begin to explore all it has to offer you as a business! From the traffic insights on your ads, to the realtime reactions of people to your posts, to the type of audience you are attracting and beyond, there is no limit to what Facebook can measure for you. It is a bit creepy that they have SO much personal information about people. But it is really helpful from a business perspective. I had no idea the amount of data they collected until I started using it's business side and yeah, it's astounding.
The thing that doesn't work well right now is their customer service. If you have any problems you might as well delete and restart because contacting them will get you no where fast.
The easy-to-use medium for gathering information - not only from your network but from various publishers as well. All for free, very convenient, seamless experience in app and on desktop. With a big ecosystem of other social media as Instagram etc. As business - the possibility to reach target users (with a variety of options for targeting including for ex. people who got engaged in last 3 months etc.) is enormous and the price for serving them ads is dynamic, which gives possibilities to grow as a small business.
The level of big data analysis and using user data for marketing purposes is extremely deep. What is more, some data breaches (Cambridge analytica etc.) have been proven which is a very negative example on data privacy politics. For the businesses - the edge rank is diminishing, which means that valuable content is not that valuable as in the past, all you should do is to invest in paid ads.
Below are some frequently asked questions for Facebook.
Facebook offers the following pricing plans:
Pricing model: Free
Free Trial: Not Available
Facebook offers the following features:
Facebook has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
Facebook supports the following languages:
Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Taiwanese, Thai, Turkish, Ukrainian
Facebook has the following pricing plans:
Facebook supports the following devices:
Android, iPhone, iPad
Facebook integrates with the following applications:
1CRM, ActiveCampaign, Bitium, HappyFox, HelpOnClick Live Chat Software, LiveChat, SeamlessGov, TeamSupport, Vision Helpdesk, When I Work
We do not have any information about what support options Facebook has