Bizible

Pros

Bizible is an awesome integration with salesforce. It gives us the ability to do end to end attribution, so we understand how leads move through the funnel based on different marketing interventions.

Cons

The app is very slow and sometimes unresponsive. We have it plugged into Salesforce to do auto-reports so we don't have too much trouble, but sometimes performance is wonky.

Pros

It's changed how our marketing team runs demand generation. Now that we can see each touchpoint (organic, email, organic again, PPC etc.) we can put our creative resources to good use because we know what channels provide the most net new leads. Bizible integrates easily with SalesForce.

Cons

It's not very intuitive. You have to have a very strong understanding of Salesforce and your contact fields in order to run any type of report.

Pros

Easy to use, easy to set-up, does what it's supposed to and great customer support! Gets you the data you need into your CRM for every touch point.

Cons

Not many Cons that I can think of, although in their earlier stages, they didn't integrate as well into other tools like they do now.

Pros

I like the fact that it integrates directly into Salesforce. Gives you insight into what is happening with your prospects.

Cons

Some of the info is not helpful, just tells you where the prospects visited or clicked on but occasionally that info is not helpful.

Pros

Bizible Attribution Touchpoints associate contacts and marketing campaigns to opportuties, allowing to quantify full path marketing ROI and measure effectineness of marketing channels

Cons

It takes time to fine tune the system and find the most appropriate model that measure the company ROI