Bizible

Bizible is an awesome integration with salesforce. It gives us the ability to do end to end attribution, so we understand how leads move through the funnel based on different marketing interventions.

The app is very slow and sometimes unresponsive. We have it plugged into Salesforce to do auto-reports so we don't have too much trouble, but sometimes performance is wonky.

I love that I can finally see and attribute marketing spend across the full funnel. As the marketing lead at a B2B company, full path attribution is critical for us to understand the impact of our marketing budget and what drives actual revenue (not just leads!).

There is nothing I don't like about this software. It takes a bit of time to get it fully connected to your CRM system but that is only logical.

We needed this for our marketing programs and this has changed how we look at campaigns and leads. Bizible is an attribution model tool that integrates with various platforms like Salesforce so you can see exactly where the revenue is coming from and at what stage. Often times, a lead needs multiple touches before becoming an opportunity and Bizible tells us exactly what led them to their conversions. Super helpful and helps us plan our campaigns better!

Bizible analytics are not always the most accurate or the easiest to use.

It's changed how our marketing team runs demand generation. Now that we can see each touchpoint (organic, email, organic again, PPC etc.) we can put our creative resources to good use because we know what channels provide the most net new leads. Bizible integrates easily with SalesForce.

It's not very intuitive. You have to have a very strong understanding of Salesforce and your contact fields in order to run any type of report.

Easy to use, easy to set-up, does what it's supposed to and great customer support! Gets you the data you need into your CRM for every touch point.

Not many Cons that I can think of, although in their earlier stages, they didn't integrate as well into other tools like they do now.