Oracle BlueKai

Oracle BlueKai

Data management platform for marketing

3.5/5 (2 reviews)

Oracle BlueKai Overview

Oracle BlueKai is a cloud-based big data platform which enables marketing organizations to personalize online, offline, and mobile marketing campaigns with richer and more actionable information about targeted audiences.

Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Australia, Canada, United Kingdom, United States

Supported Languages

English

Oracle BlueKai Reviews

Overall rating
3.5/5
50% positive reviews
1
Excellent
0
Very good
0
Average
1
Poor
0
Terrible

consumer genomics data

Used Monthly for 6-12 months
Reviewed on 2018/05/01
Review Source: Capterra

Used it for creating user personas and segments

Pros

One of the largest consumer data platforms, have used this for driving ad targeting on mass marketing campaigns. The product has a huge tranche of data but the accuracy needs to be improved. Is very easily integrated to existing marketing automation solutions to run targeting.

Cons

Does not compare effective when seem from a prospect of google adwords genomics and segmentation. Can be made more easily available for setup and usage.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

6.0/10
Rajendra C.

Rating only

Reviewed on 2018/11/08
Review Source

Oracle BlueKai Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Contact Oracle for pricing information.

Oracle BlueKai Features


  • A/B Testing
  • API
  • Activity Dashboard
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Social Network Marketing
  • Tagging
  • Third Party Integration

Additional information for Oracle BlueKai

Key features of Oracle BlueKai

  • Audience Analytics Suite
  • Mobile Data Management Platform
  • The Audience Data Marketplace
  • The BlueKai Partner Program
  • The Data Management Platform

Oracle BlueKai FAQs

Below are some frequently asked questions for Oracle BlueKai.

Q. What type of pricing plans does Oracle BlueKai offer?

Oracle BlueKai offers the following pricing plans:

Pricing model: Subscription

Free Trial: Not Available

Contact Oracle for pricing information.

Q. What are the main features of Oracle BlueKai?

Oracle BlueKai offers the following features:

  • Audience Analytics Suite
  • Mobile Data Management Platform
  • The Audience Data Marketplace
  • The BlueKai Partner Program
  • The Data Management Platform

Q. Who are the typical users of Oracle BlueKai?

Oracle BlueKai has the following typical customers:

Large Enterprises, Mid Size Business, Public Administrations, Small Business

Q. What languages does Oracle BlueKai support?

Oracle BlueKai supports the following languages:

English

Q. What type of pricing plans does Oracle BlueKai offer?

Oracle BlueKai has the following pricing plans:

Subscription

Q. Does Oracle BlueKai support mobile devices?

We do not have any information about what devices Oracle BlueKai supports

Q. What other apps does Oracle BlueKai integrate with?

Oracle BlueKai integrates with the following applications:

Dynamic Yield, Fixel, IgnitionOne, LoginRadius, Optimizely, Qualifio

Q. What level of support does Oracle BlueKai offer?

Oracle BlueKai offers the following support options:

FAQs, Online Support, Video Tutorials