---
description: Learn how Brevo can help your business. GetApp provides users in South Africa with the most detailed information on software tools, prices and features.
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title: Brevo Reviews, Prices & Ratings | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/307/email-marketing/software) > [Brevo](/software/91466/brevo)

# Brevo

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> Cloud-based marketing platform offering email, SMS, WhatsApp, automation, and CRM tools for businesses of all sizes.
> 
> Verdict: Rated **4.6/5** by 3523 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Brevo

\* Centralizes email, SMS, WhatsApp, automation, CRM, live chat, transactional email, and loyalty management in one platform, reducing the need for multiple disconnected tools.&#10;\* Free plan supports up to 300 emails per day with no credit card, no time limit, and no contracts, lowering the barrier to entry for individuals and small businesses.&#10;\* Drag-and-drop email editor with responsive templates allows campaign creation without design or technical skills.&#10;\* Multi-step marketing automation workflows with behavioral triggers enable targeted, timely outreach across the customer lifecycle without manual intervention.&#10;\* Advanced contact segmentation by demographics, website activity, purchase history, and custom events supports precise audience targeting for higher campaign relevance.&#10;\* A/B testing across campaigns helps identify higher-performing content, subject lines, and send strategies before full deployment.&#10;\* Real-time reporting on open rates, click rates, bounces, ROI, conversions, click heatmaps, and geography and device data gives teams actionable performance visibility.&#10;\* Contact scoring based on engagement, purchases, and behaviors (including RFM and CLV models) helps prioritize high-value contacts for sales and marketing follow-up.&#10;\* Transactional email delivery via RESTful API, SMTP, and webhooks supports developer-level integration for order confirmations, password resets, and other triggered messages.&#10;\* Aura AI assistant generates email copy and subject lines, suggests audience segments, optimizes send times per individual contact, and delivers dynamic product recommendations for ecommerce operators.&#10;\* AI agents can be activated or deactivated individually from a central control center, giving administrators granular control over AI feature usage.&#10;\* External AI assistants (including Claude and ChatGPT) can connect to the platform via an MCP API key, extending AI workflows without leaving the platform ecosystem.&#10;\* Mobile wallet campaigns, including loyalty cards, vouchers, and tickets, extend engagement beyond email and SMS to mobile-native channels.&#10;\* Dedicated deliverability infrastructure with a team of deliverability experts supports inbox placement rates for high-volume senders.&#10;\* GDPR compliance tools, including customizable consent forms and data request management, are built into the platform, reducing compliance overhead for teams operating in regulated markets.&#10;\* Multi-account management and custom objects on enterprise plans support complex organizational structures and personalized customer journey configurations at scale.&#10;\* Native integrations with Shopify, WooCommerce, PrestaShop, and major CMS platforms, plus API access to external data sources, connect marketing data across the existing technology stack.&#10;\* Plans scale from a free individual tier to enterprise configurations supporting 1M+ contacts, with monthly, yearly, and pay-as-you-go credit options and no hidden fees.&#10;\* Multi-language customer support in six languages via email, live chat, and social channels, with phone support on Business and Enterprise plans, provides accessible assistance across global teams.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 3523 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.5/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Brevo
- **Founded**: 2012

## Commercial Context

- **Starting Price**: US$9,00
- **Pricing model**: Usage Based (Free version available)
- **Pricing Details**: Brevo pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try Brevo with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank\!
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile)
- **Supported Languages**: English, French, German, Italian, Portuguese, Spanish
- **Available Countries**: Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, China, Colombia, Croatia, Czechia, Denmark, Finland, France, Germany, Greece, Hong Kong SAR China, Hungary, India and 27 more

## Features

- A/B Testing
- API
- Activity Dashboard
- Alerts/Notifications
- Archiving & Retention
- Autoresponders
- Availability Management
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Click Tracking
- Collaboration Tools
- Confirmations/Reminders
- Contact Database

## Integrations (28 total)

- Astra Pro
- Bigin by Zoho CRM
- Calendly
- Claspo
- Claude
- Claude Code
- Facebook
- Google Analytics 360
- Google Sheets for Confluence - Workspace Connector
- HubSpot Sales Hub
- Hustle
- IONOS 1&1 Domains and hosting
- MetroCluster
- Microsoft Excel
- Next.js

... and 13 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Email Marketing Software](https://www.getapp.za.com/directory/307/email-marketing/software)

## Related Categories

- [Email Marketing Software](https://www.getapp.za.com/directory/307/email-marketing/software)
- [Transactional Email Software](https://www.getapp.za.com/directory/1707/transactional-email/software)
- [CRM Software](https://www.getapp.za.com/directory/230/crm/software)
- [Appointment Scheduling Software](https://www.getapp.za.com/directory/316/appointments-scheduling/software)
- [Landing Page Software](https://www.getapp.za.com/directory/591/landing-page/software)

## Alternatives

1. [MailerLite](https://www.getapp.za.com/software/10156/mailerlite) — 4.7/5 (2324 reviews)
2. [ActiveCampaign](https://www.getapp.za.com/software/2348/activecampaign) — 4.6/5 (2571 reviews)
3. [Constant Contact](https://www.getapp.za.com/software/90578/constant-contact) — 4.3/5 (2953 reviews)
4. [EmailOctopus](https://www.getapp.za.com/software/111489/emailoctopus) — 4.8/5 (657 reviews)
5. [Systeme.io](https://www.getapp.za.com/software/2052479/systeme) — 4.8/5 (2130 reviews)

## Reviews

### "Overall, a great experience with a new email provider" — 4.0/5

> **Bekkah** | *19 May 2026* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: I love the customer service and the ease of creating emails with the block builder. The operators were very helpful with getting our account verified and helping me navigate the rules, dashboard, and subscriber management. &#10;&#10; The block builder for creating emails from scratch is easy to use and has many features I enjoy. I also like some of their email template styles. They're good starters if you need a boost in creativity, but you're also welcome to just create one from scratch yourself.
> 
> **Cons**: The left-hand menu and contacts list. The menu is a little bulky, some things are not found where I expected them to be. Like wanting to delete non-subscribers simply by deleting a list but finding I needed to use one of many confusing filters or to delete by selecting them one at a time from contacts instead.&#10;&#10; The contact list vs. the automatically created lists can be confusing when I expected them all in one spot. I also didn't want to include any non-subscribers or "blocklisted" people to my contacts but that was automatically added when connected to our Shopify store. It had me concerned that they would charge extra or consider our tier limit exceeded because of the extra contacts that we essentially cannot use.&#10;&#10; In Shopify, I created our signup form, but when adding it to our page, it was set to the right - even though I chose "centered" and tried every other option for it as well, it always stayed at the right. At some point, I'll have to add some code to make sure it goes to the center of our page. It feels like an unnecessary step.&#10;&#10; Also, when first experimenting, the email template I tried out was somewhat difficult to edit. It had text over a photo and it was somewhat difficult to access each layer on the editor. It didn't allow me to change the photo size/shape so I had to create a new graphic just for the template.
> 
> I like the pricing, the options, the features that come with the small business tier. I also really enjoy the simplicity of creating an email from scratch and the extra design options I never got with other email providers. I like their templates, though some aspects can be difficult to edit if you don't outright remove the item and replace it with something else/start over in the area.&#10;&#10; Despite some difficulties in getting started, I consider it a learning curve and I'm very happy with everything once I got the hang of using it. Would definitely recommend.

-----

### "Great budget option for small businesses" — 4.0/5

> **Neil** | *06 August 2026* | Entertainment | Recommendation rating: 7.0/10
> 
> **Pros**: It's great to have Brevo as an option to do your marketing if you have less than 1000 customers and don't want to pay now Maulchimp make you. Limiting you to 300 a day is perfectly manageable. Their staff are super helpful and explain everything when you're unsure of stuff.
> 
> **Cons**: I find the way the way they present their variables when trying to see what customers have acted certain ways and when is overly complicated and Mailchimp do this a lot better. Want to see who's not opened an email? You should be able to do it one click. Things like this aren't quick/instant on Brevo and they could really improve here by having instant drop down menu options for everything, rather than having to give about six variables to get the answer.
> 
> Overall it works well enough if you're a small business and you don't have a lot of budget to spend.

-----

### "A mixed blessing" — 3.0/5

> **Andreas** | *29 April 2026* | E-Learning | Recommendation rating: 3.0/10
> 
> **Pros**: Good and fast technical support even on free plan. Once everything is set up (I'm currently using Brevo to automatically send new blog posts via RSS feed), it seems to be working. Popup Maker integration on WordPress also seems to work fine so far.
> 
> **Cons**: Very confusing interface and navigation, not suitable for beginners, HTML coding experience required even to set up Brevo's WordPress plugin. Pricing not very transparent, still no idea what the difference between the free \&amp; starter plans is. If you have more than 500 subscribers, it gets expensive.
> 
> I've invested too much time to understand how everything I need works, otherwise I'd probably shop around. Not sure about feasible alternatives, though.

-----

### "Great for my startup but grows with me" — 5.0/5

> **Damian** | *17 June 2026* | Broadcast Media | Recommendation rating: 10.0/10
> 
> **Pros**: After searching endlessly for a reliable autoresponder, I settled on Brevo. It is so easy to use and intuitive. The support is great and most of all it is free for small startups with a small list. They have covered every need so far and as I grow, I am confident they will scale with me.
> 
> **Cons**: Some of the interface and API creation was a bit confusing but not much. I was able to work through support to achieve what I was trying to accomplish.
> 
> Great from start to finish. I was able to create the list I needed. Using vibe coding I was able to incorporate their code into my site and create forms and connect to my list fairly easily.

-----

### "Great Customer Support" — 5.0/5

> **Rubait** | *10 June 2026* | Computer Software | Recommendation rating: 9.0/10
> 
> **Pros**: Easy to set up, and pricing compares well with others. Using both transactions and marketing emails in a single platform.
> 
> **Cons**: Brevo now wants the extra money for removing the logo. Previously, Sendinblue was only the logo of the free version.
> 
> Alhamdulillah, I'm happy. Configuration is easy to set up, and customer support has now improved. But day by day, Brevo makes its pricing more complex than Sendinblue's. Sendinblue's pricing was simple.

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