SendinBlue

SendinBlue

Automation, Marketing & Transactional Email, and SMS Service

4.2/5 (205 reviews)

SendinBlue Overview

Sendinblue empowers businesses to build and grow relationships through email campaigns, transactional emails, SMS messages, marketing automation, Facebook Ads, chat, CRM and retargeting ads.

What makes us different? Our modularity enables every company to build the marketing engine with all the tools they need, at a cost that makes sense. Our platform combines a robust suite of services within a single, user-friendly solution.

Create Mobile-Friendly Emails
Use our responsive design tools to easily create beautiful emails that drive action.

Integrate Advanced Designs
Want to use your own HTML code? Simply paste it. Our creation tools make design easy for both advanced and new users.

Scheduling & Automation
Launch your campaign immediately or schedule it for later. Create automated campaigns to send welcome emails and order confirmations.

Deliverability
We assure the security of our clients and we make sure their subscribers are reached. You can even pre-test deliverability before sending campaigns to see if your email will make it to the inbox.

Integration
SendinBlue integrates with list building plugins like Privy, OptinMonster and PlugMatter that allow you to easily display pop-ups on the exit intent and automatically push the email addresses to your SendinBlue account. Connect SendinBlue with your ecommerce, CMS and other apps including: WordPress, Drupal, Magento, Prestashop, Shopify, Zapier and more.

Clear and Complete Reports
View your results in real-time, or any time. Your results' history is stored and ready to export! Use the Heat Map to see the areas on your campaign where contacts interact the most.

Statistics you Need
Review reporting on your open rates, click rates, hard bounces, or create custom metrics to follow.

Google Analytics
Want to track the traffic sources to your site? Integrate SendinBlue with Google Analytics and monitor traffic driven by your email campaigns.

Pricing

Starting from
$25/month
Pricing options
Free Trial
Free
One Time License
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America

Supported Languages

English, French, German, Italian, Portuguese, Spanish

SendinBlue Reviews

Overall rating
4.2/5
83% positive reviews
100
Excellent
71
Very good
17
Average
3
Poor
14
Terrible
Abigail N.

A great email marketing automation tool

Used Monthly for 1-5 months
Reviewed on 2016/11/11
Review Source: Capterra

I use the SendinBlue free plan that allows me to send 9000 emails monthly. I rely on SendinBlue solely for their automation feature (PS: It's still in Beta).

It's rare to find a free email marketing service that offers automation which was the reason why I signed up for SendinBlue. I still use MailChimp but I'm starting to find myself using it less than I did before SendinBlue.

I used the automation to create a free 5-day email course. The path was simple: Visitor fill form on my website added automatically to a list wait two minutes send welcome email + course brief wait five minutes send day 1 of email course wait 23 hrs send day 2 wait 22 hrs send day 3 (etc...)
It was simple to do, all I had to do was create the templates for each email and select them when creating the workflow and tada my course was good to go. I had to validate my account by answering a few questions such as where I got/will get the emails on my mailing list from.

Once I sent them a link to the sidebar and fly-in widget on my website for the email course, to prove that I wasn't spamming anyone or buying lists, my account was validated.

I wasn't happy that SendinBlue doesnt have a direct integration on Facebook, to include a tab for getting fans to subscribe, so i contacted them on facebook and they replied with a solution.

Pros

To me the pros are: Free 9000 monthly email send Amazing email automation for email courses etc. Fast and helpful customer support Responsive email template: I tested the emails on my PC, tablet, kindle tablet and phone and it looked great.

Cons

After I created my email course I received no notification to let me know if someone had signed up to my course or if they had completed the course. I contacted customer support and was told that they didn't have such option on their platform yet so I'll have to manually track my subscriber activities through the contacts section and automation log.

I wish the signup form were as fluid and fully customizable as MailChimp's especially the ability to use an image as the header of a signup form.

Response from Sendinblue

Hi Abigail,

Thank you for taking time to share such detailed feedback about your experience with SendinBlue -- it's so helpful to learn from our users!

I'm glad to hear that SendinBlue has been a good overall fit for your needs, and we appreciate that you've been in touch with our team so that we can better understand your needs and provide solutions wherever possible. :)

I did want to let you know that we have a new tool available in Automation that might be helpful as you monitor your contacts' progress through your course.

We recently released a new feature that will allow you to BCC yourself on messages sent via Automation, as shown here:
https://drive.google.com/file/d/0B8234zUOM-SJSkhyam5KTC1wQjQ/view.

I hope this information is helpful, however please don't hesitate to contact our customer care team ([email protected]) if you have any questions. We'll be glad to help!

Best,
Erin
SendinBlue

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Miguel P.

Excellent Email Marketing Tool

Used Daily for 2+ years
Reviewed on 2016/11/03
Review Source: Capterra

I think SendInBlue is an excellent tool for use in Email-Marketing.
Its very user friendly and it has all the important features you need to do a good job in managing the newsletters. But for me, the most important point is the Customer Support: is AMAZING!
They really do an effort to help you in all you ask.
If you have to choose an Email marketing tool, SendInBlue is the one to choose!

Pros

The Costumer Support

Cons

You cannot send a text explaining something, in the email test.

Response from Sendinblue

Hi Miguel,

Thank you so much for taking time to share your experience with us! I'm so glad that SendinBlue has been a good fit for your needs so far. :)

Our team is always working behind the scenes to grow our tools with new features and improved designs, so that we can give our users the best experience possible. I¿ve shared your suggestion for improving the Test Emails with our team, so we can consider this in our upcoming updates.

If you run into any questions, or would like to share additional feedback with us, please don't hesitate to contact our customer care team. You can reach us anytime at [email protected] -- we'll be glad to help!

Thanks for using SendinBlue!

Best,
Erin
SendinBlue

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Maciej C.

I would like to relay on you!

Used Daily for 1+ year
Reviewed on 2016/11/03
Review Source: Capterra

For me and my company the high availability is very important. Generally our experience is good with you guys, you offer great products, but sometimes we have to get in contact with you to solve some connection issues or deley problems. Getting in touch is also quite difficult, you don't offer any emergency phone number to contact you in some emergency cases, email respones are slow.

We had situation that we had to switch to Google mail for our transational emails, but that was few months ago. Since few months everything works fine and we are happy to use Sendinblue.

Keep doing what you are doing!

Pros

- transactional emails
- sending campaigns

Cons

- sms is too expensive (at least for Poland)

Response from Sendinblue

Hello Maciej,

Thanks for taking time to share your experience with us. We're glad to receive your feedback, so that we can continue improving our service.

Our team is always working to enhance our platform, so that we can give our users the best experience possible. I¿ve shared both aspects of your feedback with our improvements team, so we can incorporate those into our upcoming updates.

If you run into any questions, or would like to share additional feedback with us, please don't hesitate to contact our customer care team. You can reach us anytime at [email protected] -- we'll be glad to help!

Thanks for using SendinBlue!

Best,
Erin
SendinBlue

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
David H.

Buggy HTML compose interface and lack of support for mobile left us wanting

Used Weekly for 6-12 months
Reviewed on 2017/01/05
Review Source: Capterra

First, great ability to manage multiple lists, and focuses attention on the acquisition of emails without manual entry. Much better pricing than other software depending on your sending habits.

Second, Oftentimes I would have to "save as draft" and go back and edit or duplicate from an existing email because the HTML editing interface would crash. Combined with the inability to do anything from mobile meant it was hard to get out important announcements about events and other happenings on short notice. Maybe not really its strong suite, so still giving 4 stars for overall excellence.

Pros

Pricing, very competitive
Beautiful, well integrated with email acquisition

Cons

Buggy editing window often required lots of page refreshes/work arounds

Response from Sendinblue

Hi David,

Thanks so much for sharing your experience!

We appreciate feedback from our users, especially on areas we can improve to better serve your needs. Whenever a bug is mentioned, we like to investigate and troubleshoot for any improvements that may be needed.

SendinBlue's tools are built and optimized to function at 100% usability from Chrome and Firefox browsers for the most robust experience.

If you were experiencing buggy behaviors with any of our tools in Chrome or Firefox, we would welcome any additional information you can share about your experience so that these can be resolved. Would you be open to emailing our customer care team at [email protected] to share more details?

We also appreciate your feedback about your desire for a mobile platform. We will share this with our improvements team for future consideration.

Thanks in advance! We appreciate you giving SendinBlue a try.

Best,
The SendinBlue Team

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Luuk D.

Good choice when Mailchimp became too expensive for your size

Used Weekly for 6-12 months
Reviewed on 2016/10/26
Review Source: Capterra

We grew a lot on Mailchimp and it became too expensive for us. We found Sendinblue and it worked well enough for our needs. It has a functional campaign editor that is a bit glitchy and not as polished. But usable enough!

Their API (we use the Ruby gem) is simpler to use than Mailchimp with on feature clearly lacking: we cannot register our subscribers server-side AND send an opt-in.

Pros

It's cheaper than Mailchimp for our list size.

Cons

The campaign editor is glitchy. I addressed the issue but the devs had other priorities than details (understandably).
The API doesnt support server-side double-op-in subscriber registration, but is overall easier than Mailchimp's.

Response from Sendinblue

Hi Luuk,

Thanks for taking time to share your experience with us! I¿ve shared your feedback about the email builder with our team, and I'm happy to confirm that we already have some great improvements coming very soon!

SendinBlue API users who would like to implement a double opt-in process have a couple of handy options for achieving this functionality:

1. SendinBlue Automation can be used to build a double opt-in process, using the workflow in this post: https://help.sendinblue.com/hc/en-us/articles/211244629.

2. Alternatively, you could use the current API functionality and follow a similar logic as described in the Automation post above.

I hope these suggestions are helpful, however if you run into any questions, or would like to share additional feedback with us, please don't hesitate to contact our customer care team. You can reach us anytime at [email protected] -- we'll be glad to help!

Thanks for using SendinBlue!

Best,
Erin
SendinBlue

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10

SendinBlue Pricing

Starting from
$25/month
Pricing options
Free Trial
Free
One Time License
Subscription
Value for money

SendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account.

Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day).

As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $25 -- or send even more emails at great prices.

SendinBlue Features

  • A/B Testing
  • API
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Third Party Integration

  • Activity Dashboard
  • Customizable Branding
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Social Network Marketing
  • Tagging

Additional information for SendinBlue

Key features of SendinBlue

  • API & Documentation
  • Advanced Contacts Segmentation
  • Advanced Marketing Automation Tools
  • Advanced, Real-Time Reporting
  • CSV & Text File Contact List Imports
  • Customizable Sign-up Forms
  • Customizable Signup Forms
  • Email & Phone Customer Support
  • Excellent Deliverability
  • Google Analytics Integration
  • Hard Bounce & Unsubscription Management
  • Import Your Own HTML Design
  • Link Tracking
  • Marketing Automation Tools
  • Mobile-Friendly Email Design Templates
  • Mobile-Friendly Email Design Tools
  • Plugins for WordPress, Salesforce, Drupal, OptinMonster
  • Pre-Schedule Campaigns
  • SMTP (Transactional) Email
  • Social Media Integrations
  • Transactional SMS
  • Unlimited Contacts
  • Zapier Integration
  • eCommerce Plugins: Prestashop, Shopify, Magento, WooCommerce

Benefits

Save Money.
Get competitive email marketing pricing. For most customers, switching to Sendinblue provides substantial savings that you can reinvest in other areas important to your business.

Save Time.
Manage email marketing, text message (SMS) marketing and transactional messaging (via email & SMS) within a single Sendinblue account.

Get Help.
Supported by a team that’s dedicated to your success. While other services skimp on service, we’re here to help you by email, phone and Twitter!

GetApp Analysis

Email newsletters and promotions have replaced direct mail pieces for many businesses, primarily because of the speed, efficiency, and high return on investment that online marketing can provide. SendinBlue is a leading solution for businesses that are interested in independently managing their email and SMS marketing campaigns, along with sending transactional messages.

Suitable for businesses in every industry, SendinBlue has integrated tools for building responsive newsletters, transactional emails and SMS messaging into a unified platform. Transactional messages enable businesses to send purchase confirmations, password resets, and other non-commercial messages to their clients.

Creating a new campaign

What is SendinBlue?

SendinBlue is working to democratize the world of email marketing, one client at a time. With the web-based platform, businesses can create campaigns, manage contact lists, and send emails to the subscribers on their custom contact lists. After those messages have been sent, SendinBlue provides its users with clear graphs, reports, and statistics that they can then use to track the results of their online marketing campaigns.

Advanced features enable businesses to schedule when their messages should be sent and segment contacts based on custom filters. SendinBlue also provides businesses with customizable subscription forms that they can integrate into their websites to encourage more customers to sign up to receive their marketing messages.

SendinBlue differentiates itself competitors in the industry by offering a reseller platform for agencies, along with multi-language options. Pricing is another area where SendinBlue stands apart, given that the solution is significantly less expensive than many competing platforms. SendinBlue’s self-serve approach enables users to affordably send marketing emails on their own, without relying on agencies or industry “experts.”

Viewing contact lists.

SendinBlue Main Features

Building Email & SMS Campaigns

Build an email marketing campaign using SendinBlue’s email creation tools. Drag and drop features enable you to edit text, content, forms, and pictures until you’re happy with the completed look. You can achieve maximum personalization by styling your emails using SendinBlue’s Creation Tools.

Upload custom images from the image gallery to embed in your emails. You can save your emails to continue working on the design at a later time, or save yourself some time by relying on SendinBlue’s templates to get the job done quickly.

Campaign builder tool

Running Campaign Reports

Once your email campaign has been sent, view SendinBlue’s Reports to track the results of your efforts. After you’ve chosen the campaign you’re most interested in learning more about, SendinBlue will provide you with all the relevant data, including interaction histories and statistics for each subscriber on your list.

Within each of your reports, you’ll see a breakdown of the number of views, unique views, clicks, unique clicks, unsubscribe requests, and bounces that occurred as a result of your mailing. You can see what percentage of recipients marked your message as spam, and see a list of which readers viewed your message in its entirety. You can then download your report onto your desktop, or share it with colleagues online using SendinBlue’s sharing tools.

Campaign Reports

Viewing Real-Time Statistics

For a more high-level view of your email campaigns, click on the Statistics tab. Campaign statistics allow you to follow campaign results in real-time. Not only can you see the overall results of your email marketing campaigns, but you can also view those results by ISP. SendinBlue even lets you build your own tracking statistics with custom metrics.

Filter the statistics that SendinBlue provides by date range. Rather than limiting results based on campaigns, the Statistics page limits results by date. For example, you can see the open rate, click rate, and un-subscription rate for messages sent in April and May. You can also drill down to see more detailed analytics, both for email and SMS campaigns.

SendinBlue's statistics page

Sending Transactional Messages

Transactional messages can be sent via SMS or email, and they frequently include things like purchase confirmations, password resets, and other non-commercial information. SendinBlue offers a number of advanced deliverability and tracking tools through its transactional service. For example, the platform supports automatically blacklisting contacts that result in hard-bounces to keep contact lists as healthy as possible.

View the results of your transactional messages through SendinBlue’s dashboard, keeping a close eye on the total number of SMS messages being sent per second, minute, or hour. Detailed analytics show exactly how many SMS subscribers have replied to or rejected the transactional messages your company has sent in the past month, compared to the total number of messages that have been sent and received.

Transactional SMS dashboard

Create personalized marketing workflows

Marketing automation enables you to send compelling email and SMS messages to your contacts when they are most likely to act. Novices and experts alike can create multi-step, multi-channel campaigns in a matter of minutes.

You can use SendinBlue’s pre-made workflows for the most common marketing scenarios, such as: welcome emails, birthday deals, receipts and abandoned card follow-ups. You can also mix and match triggers, conditions, and actions to create custom workflows. Advanced reporting helps you optimize each step of the journey.

SendinBlue Integrations

SendinBlue integrates with many other applications, including PrestaShop, Magento, WooCommerce, Easy Digital Downloads and Wordpress. Plugins are also available for Prestashop, Magento, and Wordpress.

SendinBlue Pricing

Pricing for SendinBlue is deceptively simple. Users pay based on the number of emails that they send in a month. The company also offers a free plan for users who send fewer than 9,000 emails per month.

SendinBlue Bottom Line

  • Enables companies to send email and SMS messages to subscribers.

  • Self-service marketing solution.

  • Equally suitable for beginners and advanced users.

  • Built for businesses of all sizes.

  • Detailed reports track the results of online campaigns.

SendinBlue FAQs

Below are some frequently asked questions for SendinBlue.

Q. What type of pricing plans does SendinBlue offer?

SendinBlue offers the following pricing plans:

Starting from: $25/month

Pricing model: Free, One Time License, Subscription

Free Trial: Available

SendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account.

Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day).

As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $25 -- or send even more emails at great prices.

Q. What are the main features of SendinBlue?

SendinBlue offers the following features:

  • API & Documentation
  • Advanced Contacts Segmentation
  • Advanced Marketing Automation Tools
  • Advanced, Real-Time Reporting
  • CSV & Text File Contact List Imports
  • Customizable Sign-up Forms
  • Customizable Signup Forms
  • Email & Phone Customer Support
  • Excellent Deliverability
  • Google Analytics Integration
  • Hard Bounce & Unsubscription Management
  • Import Your Own HTML Design
  • Link Tracking
  • Marketing Automation Tools
  • Mobile-Friendly Email Design Templates
  • Mobile-Friendly Email Design Tools
  • Plugins for WordPress, Salesforce, Drupal, OptinMonster
  • Pre-Schedule Campaigns
  • SMTP (Transactional) Email
  • Social Media Integrations
  • Transactional SMS
  • Unlimited Contacts
  • Zapier Integration
  • eCommerce Plugins: Prestashop, Shopify, Magento, WooCommerce

Q. Who are the typical users of SendinBlue?

SendinBlue has the following typical customers:

Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

Q. What languages does SendinBlue support?

SendinBlue supports the following languages:

English, French, German, Italian, Portuguese, Spanish

Q. What type of pricing plans does SendinBlue offer?

SendinBlue has the following pricing plans:

Free, One Time License, Subscription

Q. Does SendinBlue support mobile devices?

SendinBlue supports the following devices:

iPhone

Q. What other apps does SendinBlue integrate with?

SendinBlue integrates with the following applications:

APIANT, Akita, Justuno, LeadsBridge, OptinMonster, Pleisty, Privy, ProjectManager.com, Slaask, VisitorTrack

Q. What level of support does SendinBlue offer?

SendinBlue offers the following support options:

FAQs, Knowledge Base, Online Support, Phone Support