Influitive

Influitive

Customer-Powered Growth

4.7/5 (209 reviews)

Influitive Overview

Influitive allows you to build a community and invite your customers to complete missions, referrals, product reviews, social media posts, and participate in a modern forum with ideation, Q&A, voting and more! As they engage with personalized content, targeted at individuals or groups, they build a stronger relationship with your business and each other, while getting rewarded for their time. You’ll be able to easily visualize and report on the ROI of all engagement in your community.

Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Canada, Europe, Latin America and 3 others, Middle-East and Africa, United Kingdom, United States

Supported Languages

English

Influitive Reviews

Overall rating
4.7/5
98% positive reviews
154
Excellent
51
Very good
4
Average
0
Poor
0
Terrible
Nicholas C.

Producing Great Results!

Used Daily for 1-5 months
Reviewed on 2016/08/30
Review Source: GetApp

The idea of customer advocacy and customer marketing is a new way of thinking within B2B business. I feel fortunate that we have chosen a partnership with Influitive, who in my mind, is the leader in this particular space. Our implementation was quite easy and even with my competing priority of creating an online user community at the same time.
Their customer support is quite incredible. They are timely, polite, and sure to close the loop. The knowledge base articles are great and usually show walk-throughs and how-to's on nearly everything. I also appreciate their willingness to continue to foster partnership through ongoing coaching with advocacy experts every two weeks. They have even gone so far as to add me to a great SLACK group with Awesome Advocate Marketers from around the world to learn and grow.
As a result of our coaching, execution, and leveraging the software within the first 30 days we have had 12 new software reviews, 9 referral leads, and 10+ users raising their hand to be references. I have been blown away with our results and so have my executives. We are going to continue to build on our early success and leverage this tool at an upcoming event - specifically with Influitive's great mobile app.
Another thing I appreciate about Influitive is they are constantly learning, growing and trying new things. Their own VIP AdvocateHub is a great place to learn about the company, what's coming around the corner, and also great advice to incorporate into your own hub.
We are really looking forward to continuing our success with our Hub and ultimately mobilizing our advocates to spread the footprint of our brand and services via word of mouth, social, and reviews while having fun at the same time!

Pros

You truly get out what you put in. The time spent building campaigns and targeted challenges are directly related to what results you're able to yield thereafter.
Their customer support is incredible. Their coaching is very helpful and they are all about building value for your Hub. If you are the sponsor, rest assured you will have plenty of benchmarking and metrics to present to your executive teams.

Cons

No real cons to speak of at this time. Like any other B2B company, they are interested in appending add-on solutions such as API links to Marketo, Salesforce, SSO etc. These do cost money and are typically not included in a base contract.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Alec P.

Wonderful tool, ROI in weeks if you can have a dedicated person work on it!

Used Weekly for 6-12 months
Reviewed on 2016/08/04
Review Source: Capterra

We've been growing our hub quickly after implementing it a few months back. The ability to get private discussions going in our forum and gather valuable feedback has already put us to a point where ROI is pretty easy to see. Product Management is getting feedback like never before and Marketing is able to build relationships to get more webinar participation as well as messaging feedback.

We're just about to roll out referrals as a challenge so we're still new to the platform and I can't speak to the increase in referrals, but our engagement has been through the roof.

Pros

The customization is wonderful. Influitive spends a lot of time setting up training for you, offering a customized portal within Influitive to get you started (insert Inception sound effects here). There is so much to do, but they help you bite it off piece by piece until, poof, you've got your very own advocate portal with real live customers talking with you and engaging daily.

If you look at it as a partnership then you'll succeed easily. Using their advice on rewards systems, challenges and content will get you up and running. Afte that it's definitely something that needs to be managed, but their newer reporting engine shows a lot of the ROI metrics we're tracking to prove effectiveness and success of the product internally.

As a side note - we're getting unsolicited product feedback from our most engaged advocates which is helping our product team figure out more about their use cases.

Cons

It takes a village. You're going to want a dedicated person to take point on this project. Any why wouldn't you? This is your communication to your customers and gives them the ability to engage with you in a way you've probably never been able to before (if you have, it probably didn't scale well).

It's not a cheap product, but it's also very effective once you put some time into it - you're paying for quality here. And don't get me wrong, it takes time. Buy-in from your customer support team is crucial so they can make sure that you implement it fast and get your ROI. You'll want buy-in from marketing to make sure that the customer audience feels loved. You'll finally want to make sure your product management team is excited to get more feedback. With all of these together you can definitely succeed.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Liz P.

A+ Product to Transform Your Marketing!

Used Daily for 1+ year
Reviewed on 2016/06/29
Review Source: Capterra

I think one challenge is some companies haven't got the concept of "advocacy marketing" yet. Advocate marketing encompasses many different marketing departments. First and foremost, I see that it's a demand generation opportunity because you can get referrals from employees and customer advocates for new business. That's really powerful and Influitive already has templates and training on how to do this. Second, I think it's a major social media initiative. Every Friday since January 2014 I've sent out customer success Fridays with a new customer success. This includes suggested tweets but then employees have to cut and paste the content. With Influitive it's so easy for advocates just to click a button! The other ways you can leverage customer advocates are for online reviews, customer references, identifying customers for press/case studies/videos and so much more! There are so many opportunities to leverage our advocates and I think of new ways every day!

Pros

The product is solid. As an admin I was responsible for creating challenges, coming up with point amounts and some other things. Influitive manages the software. I did a three month pilot to build and test our Mitel Champions Hub and didn't encounter any problems with the software.

The staff at Influitive is rock solid! I was assigned a success coach, Eli, who met with me weekly to set goals and work through action items in Basecamp. This was the highlight of my experience having someone guide me to build the best Hub I could! Anytime I had questions the team at Influitive has been stellar!

The folks at Influitive get marketing! This Hub is brilliant and is going to help us grow our social selling initiative and other marketing initiatives so much that we are thrilled we found the product!

Cons

Nothing. I've been incredibly impressed with this product!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Jessica M.

Influitive's Advocate Hub Helps Me Drive Results for My Organization and Mobilize Advocates

Used Daily for 2+ years
Reviewed on 2017/11/14
Review Source: GetApp

Pros

We're using the AdvocateHub to run our advocate marketing program - Homeroom. The tool helps us communicate with our customers in a meaningful way and reward them for everything that they do for our business. Not only can we provide tools and resources to help customers with our product but we can drive measurable results by building out testimonials, a reference pool, and revenue through referrals.

The tool is intuitive, easy to use and is adaptable. The first thing I noticed when I started using the AdvocateHub was how easy it is to use and how flexible the platform is. This enables me to adapt my program and shape it to fit my needs and strategies.

Influitive is committed to ensuring their customers are successful. I noticed from the beginning that the company is dedicated to ensuring that my program is successful which is a huge benefit of using their platform. It feels more like a partnership than a vendor relationship.

Cons

I can not think of anything that can be changed or improved upon. In order to have a successful Advocate Marketing program, you need to have someone to execute and manage it. Also, I would advise that you start with your strategy and use that as your guiding light.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Genevieve G.

Great Engagement Tool

Reviewed on 2015/07/17
Review Source: GetApp

We've been using Influitive for a few years now, and I started using it as an admin over a year ago. I didn't go through any hands-on training as the previous admin had already left our company when I joined, and I was able to learn the tool on my own fairly quickly. I leveraged not only the articles in their Community, but also asked lots of questions to our customer success manager and support team. They're always very responsive and helpful, whether it's a strategic initiative or a technical question.

Pros

The gamification piece is really stellar. Our customers are not always the most active on social media or other forums outside their industry, but our advocates have been consistently engaged with our advocate hub and it is continuing to grow in size and engagement. We use it as an additional marketing channel and work closely with our customer success organization to come up with not only educational challenges that will help with user adoption, but also for special programs like getting more reviews on our affiliate sites, creating awareness around our events via Experiences, and for industry thought leadership.

Cons

My only wish would be that there was better segmentation functionality in regards to finding very specific customers in the hub for the purpose of a marketing or sales reference. For instance, we would love to have more customizeable info captured on the advocate's profile so that we could target very specific use cases to align with our different marketing and sales needs. Today we would need to create a survey with the data we'd like to collect, and then from those responses, create filters and groups to target for individual challenges. That means we won't necessarily have this info automatically for all our advocates, just the ones who respond to the survey. It would be great to pull in more data like this automatically from our Salesforce instance.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Influitive Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Pricing is determined based on the feature set you need available to run your advocate marketing community. Talk with an advocacy specialist to learn more.

Influitive Features

  • API
  • Activity Dashboard
  • Social Media Integration

  • A/B Testing
  • Automatic Notifications
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Email Marketing
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Third Party Integration

Additional information for Influitive

Key features of Influitive

  • Automated Reward Fulfillment
  • CRM Integration
  • Challenge Editor
  • Custom Branding
  • Data Export
  • Gamification & Leaderboards
  • Messaging & Feedback
  • Mobile & Web Presence
  • Multi-channel
  • Open API
  • Perks Management
  • Points, Badges, & Levels
  • Referrals Management
  • Rewards Catalog
  • Sales Reference Automation
  • Segmentation
  • Social Network Integration

Benefits

-Drive new leads and higher conversion rates from your advocates’ referrals with referral automation and sales reference management
-Accelerate sales cycles by surrounding prospects with social proof and easily providing reference calls
-Deepen customer engagement and build 1:1 relationships, ultimately increasing customer retention
-Integrate with your CRM, marketing automation and other apps to facilitate every step of the customer journey
-Get quotes and testimonials to easily drive more user-generated content
-Generate brand awareness and increase sales through word of mouth marketing
-Segment and target individual advocates and groups to provide a personalized experience to every user
-Create a community through discussion boards and advocate-to-advocate messaging
-Receive meaningful product feedback and increase your pool of beta testers by leveraging the wisdom of the crowd
-Report on the impact of your efforts using advanced analytics and unique ROI tracking

Influitive FAQs

Below are some frequently asked questions for Influitive.

Q. What type of pricing plans does Influitive offer?

Influitive offers the following pricing plans:

Pricing model: Subscription

Free Trial: Not Available

Pricing is determined based on the feature set you need available to run your advocate marketing community. Talk with an advocacy specialist to learn more.

Q. What are the main features of Influitive?

Influitive offers the following features:

  • Automated Reward Fulfillment
  • CRM Integration
  • Challenge Editor
  • Custom Branding
  • Data Export
  • Gamification & Leaderboards
  • Messaging & Feedback
  • Mobile & Web Presence
  • Multi-channel
  • Open API
  • Perks Management
  • Points, Badges, & Levels
  • Referrals Management
  • Rewards Catalog
  • Sales Reference Automation
  • Segmentation
  • Social Network Integration

Q. Who are the typical users of Influitive?

Influitive has the following typical customers:

Large Enterprises, Mid Size Business, Non Profit

Q. What languages does Influitive support?

Influitive supports the following languages:

English

Q. What type of pricing plans does Influitive offer?

Influitive has the following pricing plans:

Subscription

Q. Does Influitive support mobile devices?

Influitive supports the following devices:

Android, iPhone

Q. What other apps does Influitive integrate with?

Influitive integrates with the following applications:

Gainsight PX, Gooddata, Hootsuite, Marketo, Marketo, RO Innovation, ReferenceEdge, Skilljar, Twitter, Uberflip

Q. What level of support does Influitive offer?

Influitive offers the following support options:

FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials