Pure360

Pure360

Email Marketing Software and Services

4.5/5 (39 reviews)

Pure360 Overview

Pure360's marketing suite is trusted by 1000s of brands. Its products span the digital marketing landscape and are focused on helping customers deliver better results.

Email Marketing: An easy-to-use email marketing platform built to save time and deliver better results.

Cross-channel Personalisation: Pure360's personalisation platforms transforms the way you customers shop online. Give each customer a unique website experience based on their browsing behaviour, purchase history and personal tastes. Use behavioural targeting to send highly personalised emails at the right time. Customers using Pure360's personalisation platform average 22% more online revenue.

Cart and Browse Abandonment Recovery: Recover revenue lost to cart abandonment with triggered emails that invite them back to complete their purchase. Retarget browsers with relevant content and offers that drive them towards purchase.

SIngle Customer View: Consolidate all your customer data to get an accurate view of how each customer behaves. Use this data to deliver highly personalised cross-channel marketing campaigns and create better customer journeys.

Pricing

Starting from
N/A
Pricing options
Free Trial
Value for money

Business size

S
M
L

Markets

Canada, United Kingdom, United States

Supported Languages

English

Pure360 Reviews

Overall rating
4.5/5
97% positive reviews
22
Excellent
16
Very good
0
Average
0
Poor
1
Terrible
Matthew charles G.

It has greatly improved

Used Weekly for 6-12 months
Reviewed on 2019/08/20
Review Source: Capterra

Overall, Its a learning developing experience. I think there are other providers out there, but you will end up paying a bigger premium for the luxury. If there are challenges in the software, I feel the support of the staff more than makes up for it.

Pros

I really like how they have listened to customer feedback and taken that forward to create a better product.
The realms of email marketing is a very daunting world when you have little confidence in the matter.
There are so many companies boasting they have the best features, and when it comes to it you end up paying so much for these elements, it becomes a huge portion of your budget.

It doesn't come without issues, but I must stress the staff and support give an outstanding service. Everything from the designated account manager(the rep) and tech support(the rep) you get prompt clear advice, and solutions instead of further running round the houses.

We are just working on an upgrade to our accounts, and the support has been second to none.
They really have listened to our needs, its not by any means cheap, but it is going to be a superb solution.

Cons

In the past we have had a few challenges with staff not running on the right version. I have had some feedback of clunky unresponsive templates, but we hope to eradicate that in the upgrade.

The only other negative I have heard of is that there is a gap in photo editing options at the moment, I think that is an external problem they are working on to fix and looking to get a solution in the coming months.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Jordan L.

A well rounded email marketing platform

Used Daily for 6-12 months
Reviewed on 2018/11/19
Review Source: Capterra

Fantastic - their support team and account managers are lightning fast at getting back to you and solving your problems.

I've never had a single problem with the platforms features or navigating the platform either.

Whilst it could be lacking in features compared to other email marketing platforms it does everything it currently does absolutely flawlessly.

Pros

1) Ease - this product is incredibly easy to use. Whether you're just starting out in email or you're a seasoned pro you'll find things a breeze with P360.

2) Flexibility - The email builder provided by P360 is flexible, to say the least. Whether you want to build an email in 5 minutes with the drag and drop builder (you can even save elements you'll use often) or you're happier building via HTML the builder is strong and dependable. You won't have any issues with constructing the emails that's for sure.

3) Multi-platform support - I can't seem for every CRM but ours fits effortlessly, as does the link up with GA. Every external platform we've got integrated with P360 is working without any problems whatsoever.

Cons

The reporting feature at times can leave a lot to be desired.

Reporting on overall stats is easy; CTR, Bounce, OR, Sends, Ots, Shares, Forwards, etc.

Reporting on specific emails is also easy and contains lots of information from a heat map to a break down of the CTA CTR.

The fall down lies with campaign reporting in depth. For example, sometimes I like to see how well my subject headings are performing against eachother - here I can't do that unless I create seperate campaigns and emails to split A/B test instead of having seperate subject headings - It's important to note it does offer multi-subject support so some form of analysis would be handy.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Amy H.

Easy to use email marketing tool!

Used Daily for 2+ years
Reviewed on 2018/06/07
Review Source: Capterra

Pros

We love how easy it is to move around the system, how simple it is to create emails using the drag and drop editor, and also the simplicity of scheduling emails!

We used to use a very limited platform for our main marketing emails, but we moved everything to Pure360 and our email marketing improved! Our emails looked better, we were free to create whatever we needed, and the ease of using the drag and drop editor or HTML is fab.

It's so easy to pick up an email where you left it, create numerous emails by copying old templates, and also we can schedule as many emails as we need whenever we need to! We send thousands of emails a week, and Pure360 really accommodates that for us!

Cons

There's not much or anything that we really dislike about Pure360. Occasionally, it can be difficult to get through to the support team - but that's expected with most businesses!

We're really happy with Pure360!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Mark S.

Very happy Pure360 customer!

Used Weekly for 2+ years
Reviewed on 2019/03/11
Review Source: Capterra

We primarily use Pure360 to promote our Training Centre (apprenticeships and CPD) and our events. Open rates are higher than I experienced on the previous email platform we used and course and event uptake has followed the same trend.

Pros

As an experience marketer and marketing manager within the University of Sheffield, I've had experience of several email marketing platforms and it's safe to say that Pure360 is the best one that I have used. The drag and drop email builder is very easy to use, yet it is very capable of creating professional looking emails. The integration with our CRM system was also seamless and works exactly as we need. The support from the customer service team is also very responsive.

Cons

One slight gripe that I've experience is that you need to make sure you save your email before you hit send. I have once sent a test and all looked OK, but then the actual email that sent was a previous draft. Slight problem and nothing that would put me off using or recommending to others.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Tom W.

Issue was resolved quickly and simply, account manager was very pro-active

Used Daily for 2+ years
Reviewed on 2018/08/14
Review Source: Capterra

Overall it is a pleasurable experience working with the guys from Pure360. Their account management is proactive and on the money. I would recommend these guys if you are looking to invest in a quality email marketing campaign tool.

Pros

This software is very intuitive to use and makes sending mass email campaigns easy. I have been a user of this software for nearly 3 years now and have experienced no problems with managing and creating daily email campaigns.

Cons

Through my experience I haven't noticed any aspect which I did not like. Admittedly I don't use many of the features, however the ones I do work consistently well.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend

10.0/10

Pure360 Pricing

Starting from
N/A
Pricing options
Free Trial
Value for money

Tell you what kind of email marketer you are and send on some bespoke pricing based on your requirements.

Pro
For the ROI conscious email marketer who would like functionality to perform more clever campaigns.

Expert
For those requiring advanced functionality and reporting for their higher volume sends.

Unlimited
For major senders who would like to benefit from unlimited email credits.

Pure360 Features

  • A/B Testing
  • API
  • Activity Dashboard
  • Automatic Notifications
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Data Import/Export
  • Drag & Drop Interface
  • Email Marketing
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Reporting & Statistics
  • Third Party Integration

  • Customizable Branding
  • Customizable Templates
  • Real Time Data
  • Social Media Integration

Additional information for Pure360

Key features of Pure360

  • Customer Data Platform
  • Email Personalisation
  • Google Analytics Tracking
  • Single Customer View
  • Weather Personalisation

Benefits

1. Drive more revenue from your website with personalisation. Make smarter product recommendations based on browsing behaviour and purchase history to increase conversion rates. Increase average order values by cross-selling complementary products and upselling higher margin items. Use pop-overs to increase list growth and countdown timers to create urgency.

2. Deliver highly personalised email marketing. Let our machine-learning backed platform decide what's the right content for each customer whenever you send an email campaign.

3. Use triggered emails to deliver the right message at the right time. From browse and cart abandonment emails, to replenishment and renewal emails, to re-engagement campaigns for customers that are slipping away.

4. Save time when building emails with our industry-leading drag-and-drop editor. It allows anyone to create beautiful emails in minutes.

5. Pure360 is recognised for its industry-leading support. Each customer benefits from a dedicated member of the account management team. That means you'll always be talking to someone who knows your strategy, needs and challenges inside out.

Pure360 FAQs

Below are some frequently asked questions for Pure360.

Q. What type of pricing plans does Pure360 offer?

Pure360 offers the following pricing plans:

Free Trial: Available

Tell you what kind of email marketer you are and send on some bespoke pricing based on your requirements.

Pro
For the ROI conscious email marketer who would like functionality to perform more clever campaigns.

Expert
For those requiring advanced functionality and reporting for their higher volume sends.

Unlimited
For major senders who would like to benefit from unlimited email credits.

Q. What are the main features of Pure360?

Pure360 offers the following features:

  • Customer Data Platform
  • Email Personalisation
  • Google Analytics Tracking
  • Single Customer View
  • Weather Personalisation

Q. Who are the typical users of Pure360?

Pure360 has the following typical customers:

Large Enterprises, Mid Size Business, Small Business

Q. What languages does Pure360 support?

Pure360 supports the following languages:

English

Q. What type of pricing plans does Pure360 offer?

We do not have any information about what Pure360 pricing plans

Q. Does Pure360 support mobile devices?

We do not have any information about what devices Pure360 supports

Q. What other apps does Pure360 integrate with?

Pure360 integrates with the following applications:

Antavo, BigCommerce, Cyclr, Drupal, Fresh Relevance, Magento, Microsoft Dynamics CRM, Shopify, Yotpo, Zapier

Q. What level of support does Pure360 offer?

Pure360 offers the following support options:

FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials