About Pure360

An all-in-one AI marketing platform and a Customer Success Team whose sole mission is to get you better results. We are a break from the norm.
We are Pure360.

Integrate:
Connect your disparate data sources. And collect all your data in a customer data platform. Easy for you to analyse and gain useful insights for you email marketing and multi-channel marketing success.

Analyse:
With our out of the box data dashboards, identify your most valuable customers; or those that have lapsed; understand the people that sit underneath your email marketing open and click data and your customers lifetime value. For time poor marketing teams of all sizes these are a must!

Personalise:
Send emails that cut through the noise. Our easy-to-use email all in one AI marketing platform lets anyone create unforgettable emails with its powerful drag and drop editor. Email and website personalisation tools giving you the ability to increase revenues with trigger abandonment campaigns, drive better customer engagement with dynamic personalisation blocks (social proof, weather based and so on).

Deliver:
The right message, to the right people at the right time. Save precious time with our visual journey builder that allows you to easily automate customer lifecycles across multiple channels. Spend your time on your strategy, whilst your automations do the heavy work for you.

Customer Success:
A team whose sole mission is to get you better results. You will not hear that from any other marketing technology company. In fact our mission at Pure360 is to ensure that Better Starts Here. You won’t be disappointed!

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Pure360

1. Drive more revenue from your website with personalisation. Make smarter product recommendations based on browsing behaviour and purchase history to increase conversion rates. Increase average order values by cross-selling complementary products and upselling higher margin items. Use pop-overs to increase list growth and countdown timers to create urgency.

2. Deliver highly personalised email marketing. Let our machine-learning backed platform decide what's the right content for each customer whenever you send an email campaign.

3. Use triggered emails to deliver the right message at the right time. From browse and cart abandonment emails, to replenishment and renewal emails, to re-engagement campaigns for customers that are slipping away.

4. Save time when building emails with our industry-leading drag-and-drop editor. It allows anyone to create beautiful emails in minutes.

5. Pure360 is recognised for its industry-leading support. Each customer benefits from a dedicated member of the account management team. That means you'll always be talking to someone who knows your strategy, needs and challenges inside out.

Devices

Business size

S M L

Markets

Canada, United Kingdom, Guernsey, Ireland, Isle of Man, Jersey, United States

Supported Languages

English

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Images

Pure360 Software - Pure360 insights
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Features

Total features of Pure360: 72

  • AB Testing
  • API
  • Abandoned Cart Saver
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Auto-Responders
  • Automated Scheduling
  • Behavioral Targeting
  • CAN SPAM Compliance
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Click Tracking
  • Contact Management
  • Content Analytics
  • Content Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • Experience Management
  • Image Library
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • List Management
  • Marketing Automation
  • Marketing Calendar
  • Mobile Optimized Emails
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multivariate Testing
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Recommendations
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • Sales Analytics
  • Segmentation
  • Social Marketing
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Template Management
  • Third Party Integrations
  • WYSIWYG Editor
  • Website Personalization
  • Website Visitor Tracking

Alternatives

dotdigital Engagement Cloud

4,3
#1 Alternative to Pure360
dotdigital is an email marketing and automation platform for B2B, B2C and eCommerce businesses.

Mailchimp

4,5
#2 Alternative to Pure360
Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with...

Synerise

5
#3 Alternative to Pure360
Synerise is an AI Growth Ecosystem for B2C & B2B that provides 360 Customer view and cutting-edge personalization.

Autopilot

4,6
#4 Alternative to Pure360
Autopilot is marketing automation and customer journey software that helps companies acquire, nurture, and grow leads...

Reviews

Overall rating

4,4 /5
(45)
Value for Money
4/5
Features
4,2/5
Ease of Use
4,5/5
Customer Support
4,5/5

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Showing 5 reviews of 45
Tim H.
Overall rating
  • Industry: Financial Services
  • Company size: 51-200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A solid email service provider!

Reviewed on 2019/11/21

Pure360 from system to support is handled professionally, efficiently and provides me with the...

Pure360 from system to support is handled professionally, efficiently and provides me with the peace of mind that my email marketing and service campaigns will run to the highest degree.

Pros

The solution is quick to set up, easy to use and consistently performs well.

Our emails have gone from being relatively static to now highly personalised from group to individual level. As a result we have seen rewarding growth across our campaigns, regularly eclipsing industry averages.

Cons

The system has recently had a bit of an overhaul and is much improved from previous versions.

Matthew charles G.
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 10 000+ Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

It has greatly improved

Reviewed on 2019/08/20

Overall, Its a learning developing experience. I think there are other providers out there, but you...

Overall, Its a learning developing experience. I think there are other providers out there, but you will end up paying a bigger premium for the luxury. If there are challenges in the software, I feel the support of the staff more than makes up for it.

Pros

I really like how they have listened to customer feedback and taken that forward to create a better product.
The realms of email marketing is a very daunting world when you have little confidence in the matter.
There are so many companies boasting they have the best features, and when it comes to it you end up paying so much for these elements, it becomes a huge portion of your budget.

It doesn't come without issues, but I must stress the staff and support give an outstanding service. Everything from the designated account manager(the rep) and tech support(the rep) you get prompt clear advice, and solutions instead of further running round the houses.

We are just working on an upgrade to our accounts, and the support has been second to none.
They really have listened to our needs, its not by any means cheap, but it is going to be a superb solution.

Cons

In the past we have had a few challenges with staff not running on the right version. I have had some feedback of clunky unresponsive templates, but we hope to eradicate that in the upgrade.

The only other negative I have heard of is that there is a gap in photo editing options at the moment, I think that is an external problem they are working on to fix and looking to get a solution in the coming months.

Alternatives Considered

dotdigital Engagement Cloud

Reasons for Switching to Pure360

Cost and ease to stay with and develop a better platform, other than start again with a new company, and have to completely retrain an already over stretched comms department. I have heard excellent things of Dotdigital, if you want to look into that option.
Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 1.0 /10

We were badly let down by Pure several times

Reviewed on 2020/12/01

Pros

Good feature set. Fairly good initial pricing. Friendly sales team.

Cons

We made the mistake of buying a perpetual licence and server support but were ultimately let down on both sides. The support and maintenance was not carried out so our email delivery reputation suffered heavily and never really recovered while using Pure. They tried to cover this up and didn'd offer credit or refund for work that was not carried out. The other huge let down was notice that they would no longer be supporting our installation leading to us having to abandon a paid for licence and seek alternative providers.

Response from Pure360

I'm sorry that you feel that you've had a poor experience and would ask that you reach out to me directly to discuss this specific issue further.

We have invested heavily in deliverability and a number of security improvements earlier this year and we were pleased to outperform industry wide deliverability benchmarks in 9/10 sectors.

Our open rates are 35% above benchmark (DMA July 2020). Reputation is something we take seriously and we would always seek to work with our customers to resolve their deliverability challenges. We have not deprecated any features, support licences or functionality this year so I would like to investigate what you mean by not supporting your installation.

Mark Ash
CEO @Pure360

Rebecca H.
Overall rating
  • Industry: Consumer Goods
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Pure 360 - our key partner for email

Reviewed on 2021/06/09

Since we switched to Pure 360 (approx 5 - 6 years ago) we've had a fantastic eperience with huge...

Since we switched to Pure 360 (approx 5 - 6 years ago) we've had a fantastic eperience with huge growth in sales year on year coming from email and it has allowed us through the Pure Intelligence platform to gain key insights (i.e. Lifestage/lifecyle, RFM etc.) about our customer base and use this to inform not just email but DM campaigns and wider stragegy.

Pros

The journey builder, Pure Targetting trigger set-ups as well as the Pure Intelligence software all allow us to set-up very targetted campaigns based on the behaviours and lifestage of our customers. This has led to a huge increase in revenue from email for us as well as for the business as a whole. Also really beneficial to us as a small team is not just the software but the consultancy and support that Pure 360 offer as we can benefit from email experts to really improve the performance of campaigns.

Cons

Reporting by year-on-year for some metrics for us would be a useful feature but we have fed this back to the team who are always really receptive to feedback and they are already on the case with this.

Jordan L.
Overall rating
  • Industry: Insurance
  • Company size: 201-500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

A well rounded email marketing platform

Reviewed on 2018/11/19

Fantastic - their support team and account managers are lightning fast at getting back to you and...

Fantastic - their support team and account managers are lightning fast at getting back to you and solving your problems.

I've never had a single problem with the platforms features or navigating the platform either.

Whilst it could be lacking in features compared to other email marketing platforms it does everything it currently does absolutely flawlessly.

Pros

1) Ease - this product is incredibly easy to use. Whether you're just starting out in email or you're a seasoned pro you'll find things a breeze with P360.

2) Flexibility - The email builder provided by P360 is flexible, to say the least. Whether you want to build an email in 5 minutes with the drag and drop builder (you can even save elements you'll use often) or you're happier building via HTML the builder is strong and dependable. You won't have any issues with constructing the emails that's for sure.

3) Multi-platform support - I can't seem for every CRM but ours fits effortlessly, as does the link up with GA. Every external platform we've got integrated with P360 is working without any problems whatsoever.

Cons

The reporting feature at times can leave a lot to be desired.

Reporting on overall stats is easy; CTR, Bounce, OR, Sends, Ots, Shares, Forwards, etc.

Reporting on specific emails is also easy and contains lots of information from a heat map to a break down of the CTA CTR.

The fall down lies with campaign reporting in depth. For example, sometimes I like to see how well my subject headings are performing against eachother - here I can't do that unless I create seperate campaigns and emails to split A/B test instead of having seperate subject headings - It's important to note it does offer multi-subject support so some form of analysis would be handy.

Showing 5 reviews of 45 Read all reviews

Pure360 FAQs

Below are some frequently asked questions for Pure360.

Pure360 offers the following pricing plans:

  • Starting from:
  • Pricing model: Subscription
  • Free Trial: Not Available

Tell you what kind of email marketer you are and send on some bespoke pricing based on your requirements. Pro For the ROI conscious email marketer who would like functionality to perform more clever campaigns. Expert For those requiring advanced functionality and reporting for their higher volume sends. Unlimited For major senders who would like to benefit from unlimited email credits.

Pure360 has the following typical customers:

2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

Pure360 supports the following languages:

English

Pure360 supports the following devices:

Pure360 integrates with the following applications:

Basecamp, Bazaarvoice, BigCommerce, Crunch, Drupal, Eventbrite, Feefo, FreshBooks, Freshsales, Google Sheets, Highrise, Intercom, Jira, Keen IO, Magento Commerce, Microsoft Excel, OpenCart, PowerReviews, PrestaShop, QuickBooks, Reevoo, Shopify, Shopware, Slack, Smartsheet, Stripe, SurveyMonkey, Trello, Trustpilot, WooCommerce, Yotpo, Zapier, Zendesk

Pure360 offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support

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