About Looker

Looker’s intuitive approach to data exploration makes the spread of a curiosity-driven culture both efficient and effective. An intuitive, web-based interface enables business users to tap into the genius of your data analytics team. They can build and share reports on the fly, so other functional groups can benefit from the questions they’re asking and the knowledge they’ve created. And since the whole Looker experience delivers such satisfying results, they start looking to the data to drive their business decisions and activities.

At the heart of Looker data discovery is a new way to create these web-based experiences. Using a flexible easy-to-learn language called LookML, your data analysts can create mini-applications that add power and efficiencies to data exploration. The LookML syntax simplifies the development of robust models for any organization, while enhancing the capabilities of SQL. There’s no need to expend time and resources coding queries on an ad hoc basis or setting up complex business intelligence (BI) software platforms. This language-based approach results in faster query execution, optimizing performance along the way.

Pricing starting from:


  • Free Version
  • Free Trial
  • Subscription

Key benefits of Looker

With Looker, it's not necessary to ETL or cube data. Because we operate 100% in-database, data is transformed at query time, so drill-paths are unlimited and infinite, leading to true data discovery.


Business size



Australia, Canada, United Kingdom, United States

Supported Languages


Pricing starting from:


  • Free Version
  • Free Trial
  • Subscription


Looker Software - Looker Dashboard 1
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Looker Software - LookML
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Total features of Looker: 108

  • AB Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts / Escalation
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Annotations
  • Application Development
  • Application Management
  • Attribution Modeling
  • Audience Targeting
  • Behavioral Analytics
  • Benchmarking
  • Budgeting/Forecasting
  • Campaign Management
  • Channel Attribution
  • Charting
  • Collaboration Tools
  • Content Management
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Journey Mapping
  • Customizable Dashboard
  • Dashboard
  • Dashboard Creation
  • Data Blending
  • Data Cleansing
  • Data Connectors
  • Data Dictionary Management
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Drag & Drop
  • Embeddable Maps
  • Financial Reporting
  • For Healthcare
  • For Sales Teams/Organizations
  • For Science
  • Forecasting
  • Functions/Calculations
  • Goal Setting / Tracking
  • High Volume Processing
  • Integration into Third Party Applications
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Marketing Reports
  • Match & Merge
  • Media Analytics
  • Mixed Methods Research
  • Mobile Access
  • Mobile Reporting
  • Multi-Touch Attribution
  • Multi-User Collaboration
  • Multiple Data Sources
  • Multivariate Analysis
  • No-Code
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Profitability Analysis
  • Public Dashboards
  • Quantitative Analysis
  • Radial Mapping
  • Real Time Analytics
  • Real Time Data
  • Real-time Updates
  • Referral Tracking
  • Regression Analysis
  • Reporting/Analytics
  • Role-Based Permissions
  • SSL Security
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled / Automated Reports
  • Scorecards
  • Search/Filter
  • Self Service Data Preparation
  • Self-service Analytics
  • Sensitive Data Identification
  • Single Sign On
  • Site Search Tracking
  • Social Media Monitoring
  • Statistical Analysis
  • Strategic Planning
  • Streaming Analytics
  • Templates
  • Territorial Mapping
  • Time Series
  • Time on Site Tracking
  • Trend / Problem Indicators
  • Trend Analysis
  • User Interaction Tracking
  • User Research Analysis
  • Visual Analytics
  • Visual Discovery
  • Visual Workflow Management
  • Website Analytics
  • Widgets



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Overall rating

4,6 /5
Value for Money
Ease of Use
Customer Support

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Showing 5 reviews of 141
Nicholas P.
Overall rating
  • Industry: Internet
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

The perfect solution for our stage business

Reviewed on 2020/02/06

I could not be happier with Looker. My one hesitation in recommending it is that other tools seemed...

I could not be happier with Looker. My one hesitation in recommending it is that other tools seemed to be able to provide 80% of the value at 20% of the cost, but I've only demoed those tools and not actually used them so I'm not sure if they could actually deliver.


Looker is incredibly easy to use for a casual user, which most of our users are. As soon as your email is activated, you have access to the product and new users need very little direction to start getting value out of it.


Relative to other BI tools, the advanced charting functionality is somewhat limited, but frankly that's not the main reason we bought Looker. Data scientists can use another tool of their choice, we have Looker for people who aren't data scientists.

Alternatives Considered


Reasons for Choosing Looker

Tableau is an antiquated architecture (permanent license desktop app) and was going to be prohibitively expensive to roll out to the whole company. Having used it, I also had concerns about adoption since there's more of a learning curve.

Switched From


Reasons for Switching to Looker

LookML gave Looker an advantage because it allowed us to pre-define a framework for our users to need. We didn't feel Chartio did this quite as well. Looker is also better funded and I felt more confident that they would continue to add features and fill in gaps in the product in the future.
Tara A.
Overall rating
  • Industry: Computer Software
  • Company size: 51-200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Looker Review

Reviewed on 2019/06/13


Easy to create dashboards without engineers needing to write code.


Still not very good yet for a multi-tenant embedded environment. Needs a lot of work to set up and the API is slow.

Eric R.
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 501-1 000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 4.0 /10

Looker is a decent data visualization tool

Reviewed on 2022/01/18

Looker was an attempt to deliver a single source of truth dashboard to senior leaders. Because much...

Looker was an attempt to deliver a single source of truth dashboard to senior leaders. Because much of our data lives in different warehouses, there wasn't one link to click for these people to find this information. Because of the rapidly changing business we were engaged in, Looker became stale quite quickly and we failed to resource it's in-house support, so it didn't end up being very useful.


Logging in the first time is simple and straightforward. I also had good experiences with chat support to solve small access and navigation issues.


Looker tables are not easy to dive into. I found them more helpful for high level information and trend identification. Without a team of Data Engineers or Analysts, Looker is a fairly static tool with some canned reports.

Maurica G.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10


Reviewed on 2021/11/05


It's great at getting an overall view of where my team stands budget wise and being able to break it down as much as needed. I love that I'm able to see performance statistics in real time.


Looker takes some time to figure out how to navigate and building out the reports can be a bit confusing and time consuming.

Teena B.
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Looker allows everyone in your company, even the less tech-savvy, to make data-driven...

Reviewed on 2017/12/13

We get to force-multiply our impact by making it easy for users in all departments to make...

We get to force-multiply our impact by making it easy for users in all departments to make data-driven decisions and help allow that to drive their day-to-day.


I love the customization of Looker, and that you can put large amounts of data into the hands of anyone -- in a way that makes sense [to them]!
While their product is great, it speaks volumes to the team. It's an amazing group of people that continue to receive feedback from their customers and iterate time and time again on their product. They truly care about data and their customers, and they want to empower them the best they can.


When modeling views, I wish you could define better filters for measures but it's limited. There are workarounds, meaning modeling out several additional dimensions to arrive at the measure you need to pull regularly, but it'd be much more efficient to allow for measures to be more nuanced.

Large dashboards (with 25+ tiles) can take awhile to load, which is understandable. Once their "merge results" feature is fully rolled out and we're able to save them as new tiles or looks, it should help resolve the need for so many tiles.

Neither of these two things are a big deal, and I wouldn't let this deter you from considering this software.

Showing 5 reviews of 141 Read all reviews

Looker FAQs

Below are some frequently asked questions for Looker.

Looker offers the following pricing plans:

  • Starting from:
  • Pricing model: Subscription
  • Free Trial: Available

Contact Looker for pricing information.

Looker has the following typical customers:

2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

Looker supports the following languages:


Looker supports the following devices:

Looker integrates with the following applications:

Facebook for Business, Google Ads, Google Analytics, Google Workspace, HubSpot CRM, HubSpot Marketing Hub, LinkedIn for Business, Mailchimp, Marketo Engage, Microsoft Excel, Optimizely, QuickBooks Online Advanced, Quickbooks Online, Salesforce Sales Cloud, Slack, Stripe, Twitter, Xero, Xplenty Data Integration Service, Zendesk

Looker offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

Related categories

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