Looker
About Looker
Looker, now part of Google Cloud, uses an intuitive approach to data exploration making the spread of a curiosity-driven culture both efficient and effective. An intuitive, web-based interface enables business users to tap into the genius of your data analytics team. They can build and share reports on the fly, so other functional groups can benefit from the questions they’re asking and the knowledge they’ve created. And since the whole Looker experience delivers such satisfying results, they start looking to the data to drive their business decisions and activities.
At the heart of Looker, data discovery is a new way to create these web-based experiences. Using a flexible easy-to-learn language called LookML, your data analysts can create mini-applications that add power and efficiencies to data exploration. The LookML syntax simplifies the development of robust models for any organization while enhancing the capabilities of SQL. There’s no need to expend time and resources coding queries on an ad hoc basis or setting up complex business intelligence (BI) software platforms. This language-based approach results in faster query execution, optimizing performance along the way.
Key benefits of Looker
With Looker, it's not necessary to ETL or cube data. Because we operate 100% in-database, data is transformed at query time, so drill-paths are unlimited and infinite, leading to true data discovery.
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Reviews
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- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 9.0 /10
Best Dashboard tool for SEO and Marketing
Reviewed on 2024/03/17
Being using Looker (previously datastudio) for years and they continue to improve the tool.
Being using Looker (previously datastudio) for years and they continue to improve the tool.
Pros
You can create really powerful and complete dashboards totally for free. They're updated in real time and you can easily share them with coworkers or clients.
Cons
Sometimes the interface is really clumsy and is hard to update data.
- Industry: Insurance
- Company size: 51–200 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Looker - charts and graphs
Reviewed on 2024/08/07
Looker is a great tool for every business, even though it can be a little overwhelming when setting...
Looker is a great tool for every business, even though it can be a little overwhelming when setting up your dashboard for the first time.
Pros
The biggest feature for me is the ability to import different data from different sources. Creating a dashboard with all the data you need gives you a better picture of your activity, which is easier to analyze. It offers many types of charts and graphs where you can integrate data from different sources easily. Sharing the reports with others is eay, as you can share the live report where data is updated automatically or export as a PDF.
Cons
No cons for Looker, I wish more apps would allow users to export data to Looker automatically.
- Industry: E-Learning
- Company size: 2–10 Employees
- Used Weekly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
It’s a really good tool for dashboards
Reviewed on 2023/06/30
Pros
It’s a good option if you want to do dashboards connected to google sheets. Also a good alternative to PowerBi
Cons
They can ad some more personalizations for the dashboards
- Industry: Computer Software
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Best option for first/time dashboard building
Reviewed on 2024/05/19
Pros
It’s super easy to maintain and update reports - particularly if using some of the direct integrations for Google products (eg Google ads). Also great to be able to pull in data from attribution tools like Ruler Analytics too.
Cons
Not necessarily a ‘con’ as such, but your dashboards look as good as you are a designer; I’ve seen some incredible dashboards built by colleagues and peers and also seen some truly terrible ones; the flexibility of the tool means you do need to have a basic grasp of data analysis and visualisation.
Alternatives Considered
Tableau- Industry: Education Management
- Company size: 201–500 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Looker: Data visualization and analytics
Reviewed on 2024/05/12
Pros
I love the simple easy to use interface thanks to the drag and drop feature which makes it easy to analyze data
Cons
The cost is pricy compared to other alternatives doing the same task
Looker FAQs
Below are some frequently asked questions for Looker.Q. What type of pricing plans does Looker offer?
Looker offers the following pricing plans:
- Starting from: US$2,000.00/month
- Pricing model: Subscription
- Free Trial: Available
Contact Google directly for pricing information.
Q. Who are the typical users of Looker?
Looker has the following typical customers:
2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Looker support?
Looker supports the following languages:
Brazilian Portuguese, English
Q. Does Looker support mobile devices?
Looker supports the following devices:
Android (Mobile), iPhone (Mobile)
Q. What other apps does Looker integrate with?
Looker integrates with the following applications:
Google Ads, Google Analytics 360, Google Workspace, HubSpot CRM, HubSpot Marketing Hub, LinkedIn for Business, Mailchimp, Marketo Engage, Meta for Business, Microsoft Excel, QuickBooks Online, QuickBooks Online Advanced, Salesforce Sales Cloud, Slack, Stripe, Twitter/X, Xero, Zendesk Suite
Q. What level of support does Looker offer?
Looker offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Chat
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