Customer.io

Customer.io

Email connected to your web or mobile

4.7/5 (18 reviews)

Customer.io Overview

Most experiences you have with companies in the world are horrible. When's the last time you felt passionate about your power company, or your mobile phone provider?

That's not the world that we (and hopefully you) want to live in.

Let us help you grow happy customers.
With Customer.io you'll see that happy customers come from genuine, relevant interactions with you. Happy customers care about your company. Happy customers are happy to pay you. And happy customers tell their friends.

Pricing

Starting from
N/A
Pricing options
Free Trial
Value for money

Business size

S
M
L

Markets

United States

Supported Languages

English

Customer.io Reviews

Overall rating
4.7/5
94% positive reviews
11
Excellent
6
Very good
1
Average
0
Poor
0
Terrible
Michael K.

Great Customer Email Tool - Content Creation Needs Improvement

Reviewed on 2016/03/22
Review Source: GetApp

We have been using Customer.io for nearly three months, and it has revolutionized the way our SaaS business communicates with its customers. From multi-part onboarding of new customers to re-stimulation of lapsed users to announcements of new features, Customer.io has been a dream come true for our subscription business.

Building a sequence ("workflow") of emails, triggered by a particular event (like SIGN-UP or UPGRADE or CANCELLATION) is a snap. And applying it to individual customer segments is easy, though you'd better brush up on your logic (AND/OR/NOT etc.) before you construct a more exotic segment.

So, too, is the ease of constructing one-time mailings ("newsletters") to an entire group of customers meeting a certain set of criteria. Once the segments are defined, sending newsletters is quite straightforward.

In this regard, Customer.io runs circles around MailChimp, which we used to use for this purpose.

Integration with a software product like ours is quite straightforward, and Customer.io offers a nice API for updating customer profiles and posting events for those customers.

Customer.io currently falls short in the content creation department. Its text editor doesn't measure up to the rest of the application, and requires quite a bit of hand-manipulation of HTML to get newsletters and emails looking just the way you'd like them. Getting email text to wrap around a right-justified image, for example, requires knowledge of and hand-coding in HTML. And even then, the HTML produced by the text editor is not clean.

Missing, too, are functions like being able to duplicate a workflow in order to launch a slightly different communication flow to a different customer segment. Onboarding customers to two different product tiers, for example, requires that the entire workflow be created from scratch for each segment, rather than allowing the user to duplicate the workflow and make changes to suit the second segment.

Those shortcomings aside, Customer.io is a tool that shows a great deal of promise for any company that wants to communicate on a regular basis with its customers, especially when those communications need to be sequenced over a customer lifecycle.

For a recurring-revenue business, where ongoing communication is key to retention and referral, a tool like Customer.io is essential to success.

Pros

- Customer data base is very flexible, and easy to keep up to date via API
- Very powerful segmentation tool that can use customer profile fields, events, and even interaction with email to segment customers for subsequent communication
- Easy, intuitive construction and management of triggered, multi-part communications workflows
- Attractive visual reporting of emails sent, opened, clicked
- Reasonably priced, automatic scaling of pricing based on actual volume used (emails, customer profiles)
- Built-in A/B testing of email copy

Cons

- Text editor lacks power features; requires HTML in order to optimize emails
- Minimal pre-packaged layouts; layout design requires knowledge of CSS
- Lack of workflow cloning or replication creates unnecessary work

Rating breakdown

Value for Money
Ease of Use
Customer Support

Verified Reviewer

A very useful tool for non-developer, tech-savvy marketers

Used Daily for 6-12 months
Reviewed on 2019/08/13
Review Source: Capterra

I've tried many marketing automation tools and this hits the spot in terms of what a tech-savvy non-developer can do. There's a fine line between an eye-candy platform that scores low on customization and a fully fledged tool that requires constant support from a developer. Customer.io walks that line gracefully, allowing me to control onboarding and loyalty processes and much more.

Pros

I like that I have yet to hit its limitations. Usually if a feature isn't readily available, the platform is open enough for me to find a workaround that gets the job done.

Kudos for customer support, a real win! :)

Cons

It could use more or better filtering and search options, as the segments, campaigns and attributes can turn into chaos if multiple people use it for different purposes.

The learning curve was a bit steep. Except for the quite useful knowledge base and great customer support, I would have enjoyed some video tutorials/onboarding experience.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Paola P.

A flexible and customizable tool that is easy to use and set up

Used Daily for 6-12 months
Reviewed on 2018/05/01
Review Source: Capterra

This is an amazing tool that everyone looking to take their marketing efforts to the next level should get familiar with.

Pros

The flexibility that Customer.io offers, I yet have not been able to see in any other tool. It is very easy to set up and its lightweight user interface is robust yet simple to understand. On top of it, customer support rocks! I was answered right away for every little question that came up, so I didn't feel alone while working to set everything to my requirements. As for the features, I love the customer profiles: They are based on the email behavior of the users, and can also be adapted to match in-app behavior, if that's what you require. On top of it all, I love the price! Great value for the money.

Cons

I did need to triangulate some functions through Zapier because the tool did not offer them, such as gmail integration and Facebook triggers. Not sure if this is a con though, as Zapier does open up a whole new landscape of possibilities, but I guess those functions were not initially included in the tool so that's why I'm talking about them in this section. Other than that, no cons.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
James R.

Customer.IO makes life so much easier with email tracking, Saved my butt multiple times!

Used Daily for 1+ year
Reviewed on 2018/06/25
Review Source: Capterra

Pros

Customer.IO has allowed me and my company to feel confident that the correct information is being sent to the people who need it the most, our customers. The ability to view all emails that have been sent and to ensure they were received by the customer is a huge benefit to us. being able to see if a email was suppressed or bounce give the ability to ensure you can deal with the issue in a timely manner and get the info into the right peoples hands. it has also assisted us in dealing with difficult customers that claim they never received a email, however the application allowed us to show the customer that no only did they receive it they opened it!

Cons

the only negative i could see is that the application only allows you to send 50 emails at a time and for a large customer base this makes it more time consuming.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Bryson E.

Providing Unique Customer Interactions for Business

Used Daily for 6-12 months
Reviewed on 2018/03/26
Review Source: Capterra

A highly efficient setup for automating emails to our customers. This individualized attention has vastly improved our relationship with our customers. They feel front and center and we save hours of time!

Pros

This software has been easy to use for setting up customer emails that are specifically targeted to their individual needs. Conversion tracking and other metrics for analyzing customer behavior are helpful for our team and its insights into what our customers want throughout their lifecycle journey. This software streamlines the process that would take hours upon hours of tedious work. This is a highly efficient tool to solve complex problems.

Cons

I think that one of the cons would be pricing. If pricing wasn't as steep for larger customer lists, this platform would be preferable.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

7.0/10

Customer.io Pricing

Starting from
N/A
Pricing options
Free Trial
Value for money

People - Emails per month - Monthly cost
200 - 400 - $0
5,000 - 10,000 - $50
10,000 - 20,000 - $90
15,000 - 30,000 - $120
25,000 - 50,000 - $150
50,000 - 100,000 - $250
75,000 - 150,000 - $338
100,000 - 200,000 - $450
200,000 - 400,000 - $700
300,000 - 600,000 - $900
400,000 - 800,000 - $1040
500,000 - 1,000,000 - $1250

Customer.io Features


  • A/B Testing
  • API
  • Activity Dashboard
  • Automatic Notifications
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Email Marketing Management
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Third Party Integration

Additional information for Customer.io

Key features of Customer.io

  • 5-email drip campaign
  • Find out how people respond
  • Friendly editor
  • No lists to manage
  • Segment in real-time
  • Send a one-time message
  • Send a triggered email
  • Track success
  • View customer site activity

Benefits

1.Send more relevant newsletters

Stop sending newsletters that your customers hate. Customer.io lets you send newsletters to segments of customers using data from your site.

2. Automatically email people based on what they do (or don't do) in your app

Our advanced rules engine lets you easily send drip-campaigns and trigger emails

3. Get the full picture of your customer communications

You can look up a customer and see all the transactional email, newsletters, or triggered email they've received from you

Customer.io FAQs

Below are some frequently asked questions for Customer.io.

Q. What type of pricing plans does Customer.io offer?

Customer.io offers the following pricing plans:

Free Trial: Available

People - Emails per month - Monthly cost
200 - 400 - $0
5,000 - 10,000 - $50
10,000 - 20,000 - $90
15,000 - 30,000 - $120
25,000 - 50,000 - $150
50,000 - 100,000 - $250
75,000 - 150,000 - $338
100,000 - 200,000 - $450
200,000 - 400,000 - $700
300,000 - 600,000 - $900
400,000 - 800,000 - $1040
500,000 - 1,000,000 - $1250

Q. What are the main features of Customer.io?

Customer.io offers the following features:

  • 5-email drip campaign
  • Find out how people respond
  • Friendly editor
  • No lists to manage
  • Segment in real-time
  • Send a one-time message
  • Send a triggered email
  • Track success
  • View customer site activity

Q. Who are the typical users of Customer.io?

Customer.io has the following typical customers:

Large Enterprises, Mid Size Business, Small Business

Q. What languages does Customer.io support?

Customer.io supports the following languages:

English

Q. What type of pricing plans does Customer.io offer?

We do not have any information about what Customer.io pricing plans

Q. Does Customer.io support mobile devices?

We do not have any information about what devices Customer.io supports

Q. What other apps does Customer.io integrate with?

Customer.io integrates with the following applications:

Alooma, Astronomer, Convertful, LeadsBridge, LoginRadius, Northpass, OptinMonster, Privy, Promoter.io, Tray.io

Q. What level of support does Customer.io offer?

Customer.io offers the following support options:

FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials