Customer.io
About Customer.io
Customers are bombarded with messages every day, and most go ignored. Customer.io is a customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Fueled by first-party data, teams can manage and tailor their customer messages across all channels, including email, in-app, push, SMS, and webhooks – all within one intuitive platform. Today, 7500+ brands trust Customer.io with their messaging needs. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2023 Inc. 5000 list.
Key benefits of Customer.io
1. Send automated marketing, promotional, and transactional cross-channel messages (email, SMS, push notifications, in-app messages, webhooks)
2. No-code workflow builder
3. Sync data to and from your data warehouse for real-time segment updates
4. Easily integrate with your existing MarTech stack
5. A/B and multivariate testing
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- Industry: Publishing
- Company size: 11–50 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Solid features and capabilities for a reasonable price
Reviewed on 2023/06/05
Pros
The features and capabilities offered are great for the price. Strong Customer Service as well.
Cons
Sometimes our/their APIs don't push data correctly.
- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
A Great Marketing Automation Platform with an amazing support team
Reviewed on 2022/12/30
We are mainly using C.io for lead nurturing purposes. We are quite confident with the fact they...
We are mainly using C.io for lead nurturing purposes. We are quite confident with the fact they will improve their product with better reporting features.
Pros
I've tried many marketing automation tools and Customer.io is clearly making a difference in terms of UX, documentation, and customer support!
Cons
It can be quite complex sometimes according to your needs but thanks to their great UX, documentation, and support team, you'll find solutions. There are some missing features (eg. cohort analysis) but hopefully, they are working on it.
- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Monthly contracts can't be downgraded
Reviewed on 2023/03/31
Unfortunately, can't recommend
Unfortunately, can't recommend
Pros
Customer.io is a pretty good, capable tool. Easy to get data in and easy to create communications and journeys for your customers.
Cons
I pay monthly and they will not allow me to right-size my usage to a lower amount until a year has elapsed. Really odd.
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
A very useful tool for non-developer, tech-savvy marketers
Reviewed on 2019/08/13
I've tried many marketing automation tools and this hits the spot in terms of what a tech-savvy...
I've tried many marketing automation tools and this hits the spot in terms of what a tech-savvy non-developer can do. There's a fine line between an eye-candy platform that scores low on customization and a fully fledged tool that requires constant support from a developer. Customer.io walks that line gracefully, allowing me to control onboarding and loyalty processes and much more.
Pros
I like that I have yet to hit its limitations. Usually if a feature isn't readily available, the platform is open enough for me to find a workaround that gets the job done.
Kudos for customer support, a real win! :)
Cons
It could use more or better filtering and search options, as the segments, campaigns and attributes can turn into chaos if multiple people use it for different purposes.
The learning curve was a bit steep. Except for the quite useful knowledge base and great customer support, I would have enjoyed some video tutorials/onboarding experience.
- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great product
Reviewed on 2022/06/25
Pros
Customer.io is very catered towards SAAS products like ours. Very easy to integrate our data sources like Segment, and simple to get attributes and events. Perfect for running onboarding campaign or lead nurturing campaign. It's the most simple to use product compared to everything else I've tried.
Dashboard is also very fast despite a lot of data. Not clunky at all. This lets me create and send campaigns in a much shorter time.
Cons
Quite a bit of jargons in the dashboard, which can be a little confusing. It'll be great if there's more explanation on certain features. Easy to overlook some of their outstanding features because they are hidden.
Customer.io FAQs
Below are some frequently asked questions for Customer.io.Q. What type of pricing plans does Customer.io offer?
Customer.io offers the following pricing plans:
- Starting from: US$100.00/month
- Pricing model: Subscription
- Free Trial: Not Available
Q. Who are the typical users of Customer.io?
Customer.io has the following typical customers:
2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Customer.io support?
Customer.io supports the following languages:
English
Q. Does Customer.io support mobile devices?
Customer.io supports the following devices:
Q. What other apps does Customer.io integrate with?
Customer.io integrates with the following applications:
AWS Lambda, Acuity Scheduling, AdRoll, Aha!, Airtable, Amazon Polly, Amazon Redshift, Amazon S3, Amplitude, Appcues, AppsFlyer, Asana, AtomX Live Chat, Attribution, Azure Blob Storage, Basecamp, Bitbucket, Bizzabo, Branch, Buffer, Calendly, Census, Chameleon, Chargebee, Clearbit, ClickFunnels, Close, Contactually, Cratejoy, Crowdcast, Dasheroo, Digioh, Drift, Emailable, Eventbrite, Faraday, Gist, GitHub, GitLab, Google Ads, Google Analytics 360, Google Calendar, Google Contacts, Google Forms, Google Sheets, Google Tag Manager 360, Gravity Forms, GrowSurf, Harvest, Hello Bar, Help Scout, Hightouch, HubSpot CRM, Hull, Inkit, InnerTrends, Intercom, Jira, Jotform, Kajabi, LeadSync, LeadsBridge, LiftIgniter, LinkedIn for Business, Litmus, Livestorm, LoyaltyLion, Mailgun, Mailjet, Make, ManyChat, Matomo, Microsoft SQL Server, Mixpanel, Mobile Text Alerts, MySQL, Netlify, NeverBounce, NiftyImages, Nimble, Northpass, Nosto, OneSignal, Online Auction System, OptinMonster, Panoply, PayPal, Pinterest, Pipedrive, Podia, Poplar, Poptin, PostgreSQL, Productboard, Qualaroo, Quokka, Recharge, Recurly, RightMessage, RudderStack, STITCH, SatisMeter, Segment, Shopify, Sinch MessageMedia, Singular, Slack, Snowflake, Snowplow BDP, SparkPost, Stitch, Stripe, SugarCRM, SupportBee, SurveyMonkey, Survicate, TeleSign Platform, Trello, Trustpilot, Twilio, Unbounce, UserVoice, WPForms, WhatsApp, Wistia, WooCommerce, WordPress, YouCanBook.me, Zapier, Zendesk Suite, Zoho CRM, Zoho Forms, authorize.net, mParticle, mailfloss, n8n.io
Q. What level of support does Customer.io offer?
Customer.io offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Chat
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