About Tealium IQ

Tealium helps savvy brands bring order to marketing chaos and engage customers in innovative ways. Using Tealium as the foundation for their digital marketing operations, smart marketers can fuel real-time unified marketing initiatives and drive more profitable customer interactions across all digital touch points. Tealium is the recognized leader in enterprise tag management, and was recently named one of Forbes’ Most Promising Companies in America for 2014. Each quarter, Tealium serves 1.2 trillion tags on behalf of its global clients, representing an estimated $75B in annual online transactions. For more information, please visit www.tealium.com.

Modern marketers are more reliant than ever on digital marketing vendors to support their web and mobile interactions and drive results. As vendor solutions have increasingly become cloud-based, tags have become the data collection mechanism of choice for a clean, actionable source of digital data.

But the process of deploying and managing vendor tags can be a headache for any organization, due to the technical nature associated with tagging, high costs, and a heavy reliance on IT resources to carry out the task.

Tealium iQ puts marketers in control of their online solutions, making it easy to deploy new vendor tags or make edits to existing ones without burdening developers. Through Tealium, enterprises improve marketing and IT agility, reduce costs, and accelerate website performance.

In addition, Tealium provides a rich source of digital data to help marketing teams improve the effectiveness of customer acquisition and retention campaigns.

Key benefits of Tealium IQ

Tealium gives you more control over your digital marketing efforts and improves your ability to respond to changing business needs. With Tealium iQ you can:

- Create a universal data layer
- Gain tighter control of your digital marketing vendors and tags
- Control the privacy compliance of all your vendors
- Ensure data accuracy across all your vendors

You can also become more agile and:

- Test new vendors faster
- Launch new marketing campaigns quicker
- Mitigate risk to site performance and user experience
- Avoid vendor lock-in

Tealium iQ is also the foundation for Tealium AudienceStream which powers digital marketing enterprise data efforts and will allow you to segment, enrich and take action upon your visitors and their behaviors.

Tealium also allows you to bring together the best digital marketing products to power unified marketing initiatives for better customer interactions.


Business size



United States, Canada, United Kingdom, Australia, China and 3 others, India, Japan, Germany

Supported Languages



Tealium iQ Tag Marketplace
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Tealium IQ screenshot: Tealium iQ Tag Marketplace


Total features of Tealium IQ: 1

  • Tagging


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Overall rating

4,4 /5
Value for Money
Ease of Use
Customer Support

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Software buyers need your help! Product reviews help the rest of us make great decisions.

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Showing 5 reviews of 5
Eric B.
Overall rating
  • Industry: Retail
  • Company size: 10 000+ Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Amazing Customer Data Platform (CDP) Helping you put your Customers First

Reviewed on 2020/04/23

Like many other businesses, my current employer has been negatively impacted by COVID-19. This...

Like many other businesses, my current employer has been negatively impacted by COVID-19. This happened to come during a time where I’ve been learning and working with Tealium’s amazing digital toolset.

I reached out to [SENSITIVE CONTENT HIDDEN] who’s been my main Tealium point of contact and has been incredibly supportive as a partner. He put me in touch with another Tealium customer/user who I had the pleasure of meeting at a few Tealium events in Dallas.

They are just as excited about the #AudienceStream CDP as I am and have invited me to help out in a consulting opportunity which I’m beyond excited about. I knew [SENSITIVE CONTENT HIDDEN] was an amazing business partner supporting me as a client, but definitely did not expect that to continue into future opportunities. I can absolutely ensure I’ll be making Tealium a partner for life.


Tealium integrates very well with all of our current platforms (Google Analytics, Amazon AWS, Optimizely) to provide a single tool allowing us to better understand and react to our customers. We're able to utilize a host of both off-line and online data sources to uncover what our customer journey really is. We're then able to interact real-time with them at various points in the journey, helping us ensure an amazing pre and post purchase experience for our customers. In addition, by combining offline conversion points with acquisition spend data, we're able to completely re-define and improve our ROAS calculations.


We honestly have not had any negative experiences so far, other than our own internal limited resources to get all of the projects we want to off the ground.

Jer T.
Overall rating
  • Industry: Religious Institutions
  • Company size: 501-1 000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Tealium is your MUST HAVE Customer Data Platform

Reviewed on 2017/11/29


Tealium is an amazing product that enables us to organize our user's online behavioral data, enhance it with offline attribute data and then act on it in ways we never could before.

Tealium's power starts with it's Tag Management product, which acts as our data organization tool. Once the data is organzied, we share that data to the appropriate partners like Google, Bing, Facebook and Adobe Analytics directly from the tool in real time. From there, the Universal Data Hub (UDH) takes that raw behavioral data and creates robust profiles for each user that trigger can be shared with our partners to maximize our marketing investment.

There is no other tool out there that does as much to help you organize and act on your data like Tealium.


Tealium can do a lot. It's built to meet the needs of a lot of different industries. That flexibility leads to complexity, and learning to take advantage of this tool is hard.

Semih M.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Over Engineered

Reviewed on 2017/04/26


Has a lot of good features you can use if you dedicate yourself and became a master of this tool.
Ability to create different environments and publish only the ones you want is a good plus.


It's not a easy tool to use.
You can't open 2 tabs at the same time.
Constantly asks you to re-login.

It's really hard to use, at least for me. Most of the times, managing tag by yourself on website is easier than trying to figure out how to do it on Tealium.

I didn't had a good experience with Tealium Support. I had to repeat myself for weeks to get a mediocre response.

Kelly S.
Overall rating
  • Industry: Publishing
  • Company size: 1 001-5 000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Become Agile!

Reviewed on 2017/12/21


Tealium allows you to free up your developer's time and quickly add and remove vendors tags to your website. The support you receive from Tealium is excellent if you need to customize a tag beyond the standard implementations. This flexibility allows marketers to run vendor tests even do A/B tests between vendors all within the Tealium dashboard. Our company wouldn't be nearly as agile marketing wise without Tealium.


A lot of tags are almost plug and play, but some complex tags (e.g., Sitecatalyst) do require assistance from Tealium's support team. That being said rarely has this help spilled over into billable support hours. It is usually covered by our standard support agreement, which is offered to all clients. The Tealium support team is very available to support us on a daily basis.

Maria M.
Overall rating
  • Review Source

Overall rating

Reviewed on 2017/09/08

Showing 5 reviews of 5 Read all reviews

Tealium IQ FAQs

Below are some frequently asked questions for Tealium IQ.

Tealium IQ offers the following pricing plans:

  • Pricing model: Subscription
  • Free Trial: Available

A 30-day free trial is available, after which pricing depends on visitor traffic.

Tealium IQ offers the following features:

  • Advanced Load Rules and Extensions
  • Centralized Web Event Data Feed
  • Data Validation
  • Mobile Tagging
  • Multi-CDN Delivery
  • Over 600 turnkey vendor tags supported
  • Privacy Compliance Management
  • Site Scan and Tag Audit
  • Tag Management
  • Tag deployment workflow and change control
  • Universal Data Layer support

Tealium IQ has the following typical customers:

Small Business, Large Enterprises, Mid Size Business

Tealium IQ supports the following languages:


We do not have any information about what devices Tealium IQ supports

Tealium IQ integrates with the following applications:

AdRoll, Certona, Decibel, Invoca, LiveRamp IdentityLink, Magento Commerce, Marketo Engage, Optimizely, Wordpress, Zaius

Tealium IQ offers the following support options:

FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials

Related categories

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