Tealium Customer Data Hub
About Tealium Customer Data Hub
Tealium helps savvy brands bring order to marketing chaos and engage customers in innovative ways. Using Tealium as the foundation for their digital marketing operations, smart marketers can fuel real-time unified marketing initiatives and drive more profitable customer interactions across all digital touch points. Tealium is the recognized leader in enterprise tag management, and was recently named one of Forbes’ Most Promising Companies in America for 2014. Each quarter, Tealium serves 1.2 trillion tags on behalf of its global clients, representing an estimated $75B in annual online transactions. For more information, please visit www.tealium.com.
Modern marketers are more reliant than ever on digital marketing vendors to support their web and mobile interactions and drive results. As vendor solutions have increasingly become cloud-based, tags have become the data collection mechanism of choice for a clean, actionable source of digital data.
But the process of deploying and managing vendor tags can be a headache for any organization, due to the technical nature associated with tagging, high costs, and a heavy reliance on IT resources to carry out the task.
The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.
Key benefits of Tealium Customer Data Hub
Tealium gives you more control over your digital marketing efforts and improves your ability to respond to changing business needs. With Tealium you can:
- Ingest data from online and offline sources including web, mobile, IoT, point-of-sale, call center, and more
- User segmentation and profile stitching for a complete customer view
- Privacy-centric data layer compliant with HIPAA, GDPR, ISO2701 and other standards
- No-code tag management tools for client-side data collection
- Anticipate customer behavior with machine learning-driven insights
- Clean and correlated omnichannel, event and audience data collected across web and mobile touch points.
- Over 1300 turn-key integrations with key adtech, martech and big data providers
Tealium also allows you to bring together the best digital marketing products to power unified marketing initiatives for better customer interactions.
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- Industry: Retail
- Company size: 10,000+ Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Amazing Customer Data Platform (CDP) Helping you put your Customers First
Reviewed on 2020/04/23
Like many other businesses, my current employer has been negatively impacted by COVID-19. This...
Like many other businesses, my current employer has been negatively impacted by COVID-19. This happened to come during a time where I’ve been learning and working with Tealium’s amazing digital toolset.
I reached out to [SENSITIVE CONTENT HIDDEN] who’s been my main Tealium point of contact and has been incredibly supportive as a partner. He put me in touch with another Tealium customer/user who I had the pleasure of meeting at a few Tealium events in Dallas.
They are just as excited about the #AudienceStream CDP as I am and have invited me to help out in a consulting opportunity which I’m beyond excited about. I knew [SENSITIVE CONTENT HIDDEN] was an amazing business partner supporting me as a client, but definitely did not expect that to continue into future opportunities. I can absolutely ensure I’ll be making Tealium a partner for life.
Pros
Tealium integrates very well with all of our current platforms (Google Analytics, Amazon AWS, Optimizely) to provide a single tool allowing us to better understand and react to our customers. We're able to utilize a host of both off-line and online data sources to uncover what our customer journey really is. We're then able to interact real-time with them at various points in the journey, helping us ensure an amazing pre and post purchase experience for our customers. In addition, by combining offline conversion points with acquisition spend data, we're able to completely re-define and improve our ROAS calculations.
Cons
We honestly have not had any negative experiences so far, other than our own internal limited resources to get all of the projects we want to off the ground.
- Industry: Computer Software
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Data centralization
Reviewed on 2023/06/14
Pros
Tealium allows you to centralize customer data from multiple sources, such as websites, mobile apps, CRM systems, and more.
Cons
Setting up and configuring Tealium Customer Data Hub can be complex, especially for organizations with complex data structures and numerous data sources.
- Industry: Computer Software
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
Real-time Data Processing
Reviewed on 2023/05/25
Pros
Tealium Customer Data Hub allows businesses to centralize and unify customer data from multiple sources, such as websites, mobile apps, offline channels, and third-party systems.
Cons
Tealium Customer Data Hub's effectiveness relies on the availability and compatibility of integrations with third-party systems and tools.
- Industry: Religious Institutions
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
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- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Tealium is your MUST HAVE Customer Data Platform
Reviewed on 2017/11/29
Pros
Tealium is an amazing product that enables us to organize our user's online behavioral data, enhance it with offline attribute data and then act on it in ways we never could before.
Tealium's power starts with it's Tag Management product, which acts as our data organization tool. Once the data is organzied, we share that data to the appropriate partners like Google, Bing, Facebook and Adobe Analytics directly from the tool in real time. From there, the Universal Data Hub (UDH) takes that raw behavioral data and creates robust profiles for each user that trigger can be shared with our partners to maximize our marketing investment.
There is no other tool out there that does as much to help you organize and act on your data like Tealium.
Cons
Tealium can do a lot. It's built to meet the needs of a lot of different industries. That flexibility leads to complexity, and learning to take advantage of this tool is hard.
- Industry: Publishing
- Company size: 1,001–5,000 Employees
- Used Weekly for 2+ years
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- Value for Money
- Ease of Use
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- Likelihood to recommend 9.0 /10
Become Agile!
Reviewed on 2017/12/21
Pros
Tealium allows you to free up your developer's time and quickly add and remove vendors tags to your website. The support you receive from Tealium is excellent if you need to customize a tag beyond the standard implementations. This flexibility allows marketers to run vendor tests even do A/B tests between vendors all within the Tealium dashboard. Our company wouldn't be nearly as agile marketing wise without Tealium.
Cons
A lot of tags are almost plug and play, but some complex tags (e.g., Sitecatalyst) do require assistance from Tealium's support team. That being said rarely has this help spilled over into billable support hours. It is usually covered by our standard support agreement, which is offered to all clients. The Tealium support team is very available to support us on a daily basis.
Tealium Customer Data Hub FAQs
Below are some frequently asked questions for Tealium Customer Data Hub.Q. What type of pricing plans does Tealium Customer Data Hub offer?
Tealium Customer Data Hub offers the following pricing plans:
- Starting from: US$1.00
- Free Trial: Not Available
A 30-day free trial is available, after which pricing depends on visitor traffic.
Q. Who are the typical users of Tealium Customer Data Hub?
Tealium Customer Data Hub has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Tealium Customer Data Hub support?
Tealium Customer Data Hub supports the following languages:
English
Q. Does Tealium Customer Data Hub support mobile devices?
Tealium Customer Data Hub supports the following devices:
Android (Mobile)
Q. What other apps does Tealium Customer Data Hub integrate with?
We do not have any information about what integrations Tealium Customer Data Hub has
Q. What level of support does Tealium Customer Data Hub offer?
Tealium Customer Data Hub offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
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