About Semrush

Semrush is a leading online visibility management software-as-a-service platform.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence.

Semrush in numbers:

- Over 800 million unique domains monitored for 142 geo databases
- Over 43 trillion backlinks
- 21 billion keywords
- Over 10 million users who have tried Semrush

Pricing starting from:

US$119,95/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Semrush

SEE YOUR COMPETITORS’ ORGANIC POSITIONS

SEMrush tracks an immense amount of organic data in Google and Bing SERPs. You can therefore see where your competitors are ranking in the top 20 Google and Bing results for the top 106+ million organic keywords.

STUDY YOUR COMPETITORS’ ADS TEXTS

You can easily review your competitors’ ad data via SEMrush by using our detailed and pin-point accurate ad data. We track ads through Google and Bing with a wide variety of metrics and datasets including CPC, competition score, positions, traffic, ad text, and much more.

FIND GOOD LONG-TAIL KEYWORDS

We have no qualms in stating that we’re proud to be renowned in the realm of highly accurate, abundant, and relevant keyword data. We track the top 106 million keywords by volume in a number of different databases for both local and international versions of Google and Bing.

COMPARE VARIOUS SEO METRICS

Viewing and interpreting something in a visual sense can often reveal informative trends that merely assessing direct numbers never could. We know this extremely well at SEMrush, and this is precisely why we’ve spent a great deal of time perfecting our charting functionality. SEMrush charts allow you to plot numerous metrics on various types of charts.

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Markets

Australia, Brazil, Canada, China, France and 8 others

Supported Languages

Chinese, English, French, German, Italian and 7 others

Pricing starting from:

US$119,95/month

  • Free Version
  • Free Trial
  • Subscription

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Features

Total features of Semrush: 102

  • API
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Application Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Backlink Management
  • Backlink Monitoring
  • Benchmarking
  • Brand Tracking
  • Broken Link Discovery
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Channel Management
  • Charting
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Content Management
  • Conversion Tracking
  • Customer Engagement
  • Customer Journey Mapping
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Editorial Calendar
  • Email Management
  • Engagement Tracking
  • For PPC Campaigns
  • For Small Businesses
  • Geolocation
  • Geotargeting
  • Goal Setting/Tracking
  • Google Analytics Integration
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Lead Generation
  • Link Analytics
  • Link Management
  • Localization Automation
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multi-Location
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Post Scheduling
  • Prioritization
  • Project Management
  • ROI Tracking
  • Rank Tracking
  • Real Time Analytics
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Audit
  • SEO Management
  • Scheduled/Automated Reports
  • Self Service Data Preparation
  • Site Search Tracking
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • URL Shortener
  • User Interaction Tracking
  • Visual Analytics
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring

Alternatives

Google Analytics 360

4,7
#1 Alternative to Semrush
Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer...

Screaming Frog SEO Spider

4,9
#2 Alternative to Semrush
Screaming Frog SEO Spider is a search engine optimization (SEO) software that helps businesses create site visualization...

Majestic

4,3
#3 Alternative to Semrush
Majestic provides domain metrics and link intelligence to inform and empower SEOs and marketing professionals

Nightwatch

4,8
#4 Alternative to Semrush
Nightwatch is a cloud-based rank tracking solution, which helps enterprises automatically discovers missed SEO...

Reviews

Overall rating

4,7 /5
(2 048)
Value for Money
4,3/5
Features
4,6/5
Ease of Use
4,3/5
Customer Support
4,4/5

Already have Semrush?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 2 048
Brooks
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Truly an all-in-one digital marketing platform

Reviewed on 2019/11/20

We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as...

We use SEMRush to for SEO research, competitive analysis, content marketing, and some for PPC as well. The insights are incredible, and it has changed the game for our own marketing as well as our clients'. It's all-around a great tool.

Pros

A ton, but my favorite is probably the content marketing toolset. SEMRush provides topic research, keyword research, a writing assistant, and much more. The suite of SEO tools is incredible as well: site audits, keyword research, gap analyses, backlink analytics, and keyword tracking. You are able to set up projects, receive notifications, report to clients, and more. I love SEMRush.

Cons

The only thing I don't love about SEMRush are their traffic predictions. As a smaller business, I find they're often very misleading and inaccurate. I imagine they're more accurate for larger sites. You also don't get API Access on the Guru plan – only business. I understand why, but I'd love to have access to API credits regardless my plan.

Alternatives Considered

Moz Pro

Reasons for Choosing Semrush

Though we loved Moz, SEMRush just provided a larger toolset and ultimately allowed us to save money. We at the time also switched because Moz's link database was pretty small – but they've since updated.

Switched From

Moz Pro

Reasons for Switching to Semrush

Again, for the entire suite of tools. I believe since out purchase, Ahrefs has added to their toolset as well.
Nadish
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The most advance and powerful SEO tool in the industry

Reviewed on 2022/05/27

Pros

There's a list of features that I love about Semrush, but most of all, the free version can also be used to manage your small projects:) I really like user friendly interface of Semrush. Even if you've zero knowledge of SEO, you can still use Semrush to boost your website's SEO like an expert.

Cons

The least I like about Semrush is that it's an addiction and you cannot get away from it once you get used to it :). In other words, I did not find anything missing in Semrush, it's perfect :)

Response from Semrush

Hi Nadish! We're more than happy to read your review and have you among our customers ;)

Harshit
Overall rating
  • Industry: Education Management
  • Company size: 201–500 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Best SEO Tool for Keyword Analysis & Competitor Research

Reviewed on 2023/02/16

Great, nothing but only the price.

Great, nothing but only the price.

Pros

I had used SEMRush and it provide really good insights for the website of you talk about audits and helps me find each and every flaw on the website. This is the best tool which provide perfect keyword tracking.

Cons

Costvwise the software is at a costlier end but I can take it as it provides really good features. Hence nothing least liked about the software.

Jacob
Overall rating
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 4.0 /10

Amazing

Reviewed on 2023/03/14

Nice it help me a lot

Nice it help me a lot

Pros

the color the layout the space the font the face on the landing page

Cons

just the word samrush not sure where he is going to

James
Overall rating
  • Industry: Market Research
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Semrush Review

Reviewed on 2023/01/10

My experience with Semrush has been positive. The tool is easy to use and provides a lot of...

My experience with Semrush has been positive. The tool is easy to use and provides a lot of valuable data. Customer support is also very responsive.

Pros

1. Semrush SEO software provides detailed keyword analysis and keyword tracking. 2. It offers extensive backlink audit capabilities to ensure high-quality link building. 3. Provides a wide range of SEO tools to help users optimize their sites for organic search engine rankings. 4. Easy-to-use dashboard with real-time analytics, reporting, and data visualization capabilities. 5. Offers competitive intelligence reports to identify potential opportunities in the market.

Cons

1. The premium version of the software is expensive compared to other similar products on the market. 2. Some features are unavailable unless you purchase additional add-ons or plugins from Semrush's website.  3. Limited customer support options if you run into technical issues or have questions about how to use the software properly.  4. Does not provide as comprehensive a set of features as some competing products do, such as Ahrefs or Moz Pro tools

Showing 5 reviews of 2 048 Read all reviews

Semrush FAQs

Below are some frequently asked questions for Semrush.

Semrush offers the following pricing plans:

  • Starting from: US$119,95/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Pro: $119.95/month Guru: $229.95/month Business: $449.95/month Enterprise: upon request

Semrush has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

Semrush supports the following languages:

Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Turkish, Vietnamese

Semrush supports the following devices:

Semrush integrates with the following applications:

Databox, Google Ads, Google Analytics 360, Google Docs, Google Search Console, HubSpot Marketing Hub, Majestic, TapClicks, Trello, WordPress, Yext

Semrush offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

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