SEMrush

SEMrush

Online visibility management and content marketing SaaS platform

4.6/5 (602 reviews)

SEMrush Overview

SEMrush is created by SEO/SEM professionals for SEO/SEM professionals. We have the knowledge, expertise, and data to help you take your projects to the next level. We collect massive amounts of SERP data for more than 106 million keywords and 71 million domains, including: AdWords ad copies and positions, organic positions for domains and landing URLs, search volumes, CPC, competition, number of results, and so much more. We also provide accurate, customized data with quick turn-around times for your special projects.

Marketing professionals around the country and around the world utilize SEMrush as a part of their daily routine. From researching how products are advertised to finding the best way to phrase advertising text - SEMrush is the perfect companion to a well-run marketing department. Search trends, competition, and dollars spent by your competition are among the hallmarks of taking the guesswork out of any marketing effort. SEMrush is here to be your trusted resource.

Pricing

Starting from
US$100,00/month
Pricing options
Free Trial
Free
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America

Supported Languages

Chinese (Simplified), English, French, German, Italian and 3 others, Portuguese, Russian, Spanish

SEMrush Reviews

Overall rating
4.6/5
97% positive reviews
398
Excellent
184
Very good
17
Average
1
Poor
2
Terrible
Calin H.

I've used this in a few different positions working on a wide range of SEO campaigns.

Used Daily for 2+ years
Reviewed on 2018/05/30
Review Source: Capterra

It really is a great one-stop-shop for all your SEO and PPC tools which is fantastic. So if you're looking for an easy package to cover most all of your digital marketing needs then this is really about the best that you can do.

Pros

This is about the best all-around SEO software that you can find. It does a good job at about everything and doesn't have a lot of weaknesses. The competitive analysis is really the best reason to buy the software, it's comprehensive and gives you a good look at potential competitors. There are always new features being added and tested which is fantastic and gives the software good value. Some features are better than others, but the audit and competitive analysis really are fantastic. I've used the software in various forms including Business, Guru and free. The free version gives you a taste, but the full experience is generally worth the money. Guru is worth the extra money over Pro as it gives you branded reports and the ability to manage quite a few more projects. Exports and reoccurring reports are very nice and simple to set up.

Overall, this is a great tool for SEO and PPC campaigns. If you need an all-in-one type software solution then I would recommend SEMrush as it's probably the most well-rounded tool you can find.

Cons

If you're looking for rank tracking then I'd suggest looking elsewhere, it's a little wonky and not as easy to use as other rank tracking solutions. However, if you don't want to buy multiple pieces of software then the rank tracker will get the job done. The software is kind of a 'jack of all trades, master of none'; so you'll be able to get by with just this as your main piece of software, but if you want something a little more specialized then you should probably look elsewhere. You might end up not using a lot of the tools because there is so much to explore, but most of the tools that are there are pretty valuable. Other than that, some of the reports need some extra interpretation if you are going to present them to a client which isn't optimal but is understandable.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Nimanthi R.

is a tool suite for advanced advertising the executives

Used Monthly for 6-12 months
Reviewed on 2019/04/26
Review Source: Capterra

This enables them to exploit those as limited time open doors just as to widen their gathering of people reaches. Furthermore, the arrangement educates organizations what individuals are buzzing concerning on the web for them to discover a subject they can turn and identify with their merchandise and ventures.

Pros

SEMrush is a tool suite for advanced advertising the executives. It gives proficient full perceivability into traffic originating from various correspondence channels and to pick up knowledge into the effectivity of their advertising approaches. As SEMrush gives significant commitment data, computerized advertisers are better furnished to position the brands they work with higher in the web crawler rankings and in the cognizance of their objective market by means of other media and strategies. In addition, SEMrush empowers promoting experts to pick up influence over their opposition by giving them profitable understanding into what their shoppers and prospects are keen on. When they have distinguished those points, they can utilize them in making all the more captivating substance. Exhaustive catchphrase looks into apparatus and area examination. Backlink following. Work area/versatile pursuit breakdowns. Venture based SEO crusade structure is particularly valuable. Catchphrase proposals and proactive SEO suggestions.

Cons

Needs watchword list the executives. A large number of its most inventive instruments includes still convey a beta tag. Competitive Advantage. SEMrush offers information into the SEO strategies of contending brands. The arrangement demonstrates organizations what catchphrases support contenders' web crawler positioning, for them to make a technique that can counter that. Vital Advertising With SEMrush, organizations can contrast their promoting approaches and those of their opponents. Thusly, brands can discover what makes their rivals prominent with the shoppers promoting savvy. This additionally enables them to modify their financial plans by revealing the advertisement spend and return their rivalries have. Extended Social Media Reach A major piece of buyers is via web-based networking media channels. That is the reason it is basic for organizations to be the place their objective clients are. These stages can be used to augment commitment and they additionally make it easy to quantify the execution of a brand's social technique. Strategic Content Marketing With SEMrush, brands can discover how famous they are among netizens.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

7.0/10
Greg D.

I use SEMRush to monitor the SEO health of all my clients.

Used Daily for 6-12 months
Reviewed on 2017/10/10
Review Source: Capterra

From this one application, I can monitor the overall SEO health of multiple clients in multiple locations. I can run insightful, professional-looking reports to give to clients. And I can quickly research both their past history and their next steps. When it comes to SEO, SEMRush is the only tool I need.

Pros

My favorite thing about SEMRush is the keyword search tools. Even though keywords are everything when it comes to SEO anymore, they're still very important both for ranking and as an insight into a company's market share.

I was an early user of products like Market Samurai and the Google keyword tool back when they both actually told you something useful. This isn't exactly like the early days of SEO, but it's close. You can search keywords and actually return quality, actionable data that you can use in your AdWords campaigns, on-site SEO, and Social Media optimization.

Then once you've found the words you're looking for the Keyword Magic function allows you to drill down and discover long-tail and phrase match keywords. Whether you're looking for keywords to help you rank locally, nationally, or across the world, SEMRush is the best option for the money in my opinion.

Cons

I really don't dislike anything about SEMRush. If I had to find a least-liked feature, it would be the steep learning curve. Unless you have a firm understanding of SEO concepts and strategies, it's easy to get lost in there.

That said, the reason why there's a big learning curve is because there are so many features packed into one application. Keyword searches are only the beginning. You can monitor your Social Media rankings, your backlinks, your online reputation, and so much more with SEMRush. There's a lot to learn, because there's a lot to use.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Chamath N.

The best and powerful SEO tool I ever used

Used Weekly for 1+ year
Reviewed on 2019/03/21
Review Source: Capterra

I would rate my overall experience with the software as very high. I started using it only lately and with great expectations because of its rising reputation. The software has proved its reputation and fulfilled its promises. I rate it as the best among all the other similar SaaS that I have used in the past.

Pros

SEMrush has grown as a big time favourite in the domain of SaaS in the past decade or so. It has captured all types of clients, big and small due to its versatility and powerful package. Some of the well known clients include Quora, eBay, BNP Paribas etc. It has been awarded the best SEO suite of 2018 by various agencies like MENA, SEMY US Search Awards.
Pros -
The package has a complete SEO solution for any company looking to improve in digital marketing. Some of the best features that I like are :-
(a) SEMrush has got the best multi domain support across the board.
(b) Its keyword analysis is one of the best that you can find. Daily position checks can be undertaken on a host of keywords for all your projects for a quick health check.
(c) My favourite aspect about the software is however its reporting element, with which you can generate professional reports rich in data in real quick time.
(d) The SERP ranking tracking is pretty much as good as it can get.
(e) I also like their highly intuitive UX and the simplicity of its usage.

Cons

Cons -
There is nothing really to be a con in case of SEMrush. However, if I have to state the least liked features, my list is as under :-
(a) Although it is easy to use, but that is if you are an expert. It is not that easy to understand all its features, as there are many of them. But that in a way is good, if you are ready to learn.
(b) The price being on a higher side is a bit of a drawback. But again, if you want so many features in a single package, the price will be high.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Josh O.

Pretty standard for SEO and digital marketing teams

Used Daily for 2+ years
Reviewed on 2018/11/13
Review Source

Pros

SEMrush is our primary SEO tool and it really does it all, especially with the massive upgrades in the last year. It tracks keyword ranking positions, offers a few keyword research tools, and compares the domain to others related to it. You can automate reports that are white labeled, too. It also does domain analysis, backlink tracking, and site audits which we use all the time in our SEO business. They have recently rolled out link opportunity and outreach tools as well as brand monitoring on social media, though we haven't used those as much lately (but plan to).

Cons

SEMrush is an advanced tool for sure, not for newbies with little knowledge. However their support and tutorials are great. I'd like some more customization and styling options for the report tool, since we use SEMrush as our main report generator. Now we end up pasting images or combining it with other separate reports. I'd also like a client-facing dashboard for easy reporting. The keyword research tool isn't as good as the google one used to be, but now that google is making their keyword research tool more and more ridiculous, SEMrush is looking pretty good.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

SEMrush Pricing

Starting from
US$100,00/month
Pricing options
Free Trial
Free
Subscription
Value for money

Pro: $99.95/month or $999.40/year

Guru: $199.95/month or $1999.40/year

Business: $399.95/month or $3999.40/year

Enterprise: upon request

SEMrush Features

  • API
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Engagement Analytics
  • Monitoring
  • Real Time Analytics
  • Reporting & Statistics
  • Social Media Integration
  • Tagging
  • Third Party Integration

  • A/B Testing
  • Activity Dashboard
  • Drag & Drop Interface
  • Multi-Channel Marketing
  • Real Time Data
  • Social Network Marketing

Additional information for SEMrush

Key features of SEMrush

  • AdSense
  • Advertising Research
  • Backlinks
  • Compare several sites together
  • Compare various SEO metrics
  • Comparison of domains by keywords
  • Crawl Audit Tool
  • Detailed and pin-point accurate ad data
  • Domain specific keyword ranking
  • Find good long-tail keywords
  • Keyword Research
  • Organic Research
  • Position tracking
  • Ranking
  • SEMrush line graph and pie chart
  • See where your competitors are ranking
  • See your competitors’ organic positions
  • Setailed and in-depth look at ad campaign data
  • Study your competitors’ Ads texts
  • Track many different keyword metrics

Benefits

SEE YOUR COMPETITORS’ ORGANIC POSITIONS

SEMrush tracks an immense amount of organic data in Google and Bing SERPs. You can therefore see where your competitors are ranking in the top 20 Google and Bing results for the top 106+ million organic keywords.

STUDY YOUR COMPETITORS’ ADS TEXTS

You can easily review your competitors’ ad data via SEMrush by using our detailed and pin-point accurate ad data. We track ads through Google and Bing with a wide variety of metrics and datasets including CPC, competition score, positions, traffic, ad text, and much more.

FIND GOOD LONG-TAIL KEYWORDS

We have no qualms in stating that we’re proud to be renowned in the realm of highly accurate, abundant, and relevant keyword data. We track the top 106 million keywords by volume in a number of different databases for both local and international versions of Google and Bing.

COMPARE VARIOUS SEO METRICS

Viewing and interpreting something in a visual sense can often reveal informative trends that merely assessing direct numbers never could. We know this extremely well at SEMrush, and this is precisely why we’ve spent a great deal of time perfecting our charting functionality. SEMrush charts allow you to plot numerous metrics on various types of charts.

SEMrush FAQs

Below are some frequently asked questions for SEMrush.

Q. What type of pricing plans does SEMrush offer?

SEMrush offers the following pricing plans:

Starting from: US$100,00/month

Pricing model: Free, Subscription

Free Trial: Not Available

Pro: $99.95/month or $999.40/year

Guru: $199.95/month or $1999.40/year

Business: $399.95/month or $3999.40/year

Enterprise: upon request

Q. What are the main features of SEMrush?

SEMrush offers the following features:

  • AdSense
  • Advertising Research
  • Backlinks
  • Compare several sites together
  • Compare various SEO metrics
  • Comparison of domains by keywords
  • Crawl Audit Tool
  • Detailed and pin-point accurate ad data
  • Domain specific keyword ranking
  • Find good long-tail keywords
  • Keyword Research
  • Organic Research
  • Position tracking
  • Ranking
  • SEMrush line graph and pie chart
  • See where your competitors are ranking
  • See your competitors’ organic positions
  • Setailed and in-depth look at ad campaign data
  • Study your competitors’ Ads texts
  • Track many different keyword metrics

Q. Who are the typical users of SEMrush?

SEMrush has the following typical customers:

Large Enterprises, Mid Size Business, Small Business

Q. What languages does SEMrush support?

SEMrush supports the following languages:

Chinese (Simplified), English, French, German, Italian, Portuguese, Russian, Spanish

Q. What type of pricing plans does SEMrush offer?

SEMrush has the following pricing plans:

Free, Subscription

Q. Does SEMrush support mobile devices?

We do not have any information about what devices SEMrush supports

Q. What other apps does SEMrush integrate with?

SEMrush integrates with the following applications:

Bitium, DashThis, Domo, HubSpot CRM, HubSpot Marketing, Klipfolio, Kompyte, Reportz, Skyword, Winmo

Q. What level of support does SEMrush offer?

SEMrush offers the following support options:

FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials