About Semrush

Semrush is a leading online visibility management software-as-a-service platform.
With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. 

Semrush in numbers:

- Over 200 million unique domains monitored for 142 geo databases
- Over 41 trillion backlinks
- 20 billion keywords
- Over 7 million users who have tried Semrush

Pricing starting from:

US$119,95/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Semrush

Key benefits of Semrush

SEE YOUR COMPETITORS’ ORGANIC POSITIONS

SEMrush tracks an immense amount of organic data in Google and Bing SERPs. You can therefore see where your competitors are ranking in the top 20 Google and Bing results for the top 106+ million organic keywords.

STUDY YOUR COMPETITORS’ ADS TEXTS

You can easily review your competitors’ ad data via SEMrush by using our detailed and pin-point accurate ad data. We track ads through Google and Bing with a wide variety of metrics and datasets including CPC, competition score, positions, traffic, ad text, and much more.

FIND GOOD LONG-TAIL KEYWORDS

We have no qualms in stating that we’re proud to be renowned in the realm of highly accurate, abundant, and relevant keyword data. We track the top 106 million keywords by volume in a number of different databases for both local and international versions of Google and Bing.

COMPARE VARIOUS SEO METRICS

Viewing and interpreting something in a visual sense can often reveal informative trends that merely assessing direct numbers never could. We know this extremely well at SEMrush, and this is precisely why we’ve spent a great deal of time perfecting our charting functionality. SEMrush charts allow you to plot numerous metrics on various types of charts.

Devices

Business size

S M L

Markets

Australia, Brazil, Canada, China, Germany, Spain, France, United Kingdom, India, Italy, Japan, Mexico, United States

Supported Languages

Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Turkish, Vietnamese

Pricing starting from:

US$119,95/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Semrush

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Features

Total features of Semrush: 95

  • API
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Notifications
  • Analytics/ROI Tracking
  • Application Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • Backlink Management
  • Backlink Monitoring
  • Benchmarking
  • Brand Control
  • Brand Management
  • Brand Tracking
  • Broken Link Discovery
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Channel Attribution
  • Charting
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Competitor Monitoring
  • Content Management
  • Customer Engagement
  • Customizable Branding
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Editorial Calendar
  • Email Alerts
  • Email Management
  • Engagement Tracking
  • For PPC Campaigns
  • For Small Businesses
  • Geolocation
  • Geotargeting
  • Goal Setting / Tracking
  • Google Analytics Integration
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Lead Generation
  • Link Analytics
  • Link Management
  • Localization Automation
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multi-Location
  • Multiple Site Management
  • Pageview Tracking
  • Performance Metrics
  • Post Scheduling
  • Prioritization
  • Project Management
  • Rank Tracking
  • Real Time Analytics
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Scheduled / Automated Reports
  • Site Search Tracking
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Performance Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Time on Site Tracking
  • Trend / Problem Indicators
  • Trend Analysis
  • URL Shortener
  • User Interaction Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring

Alternatives

Ahrefs

4,7
#1 Alternative to Semrush
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Moz Pro

4,5
#2 Alternative to Semrush
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SpyFu

4,5
#3 Alternative to Semrush
SpyFu combines SEO, PPC and keyword research and gives actionable advice for improvements to advertising strategy

Moz Local

4,2
#4 Alternative to Semrush
Enhance your visibility in local searches. Moz Local helps you maintain accurate business listings and manage your...

Reviews

Overall rating

4,7 /5
(1 623)
Value for Money
4,3/5
Features
4,6/5
Ease of Use
4,3/5
Customer Support
4,4/5

Already have Semrush?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Write a Review!
Showing 5 reviews of 1 623
Zsolt P.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Online marketing tool for SEO & PPC

Reviewed on 2021/11/20

Great online marketing tool for SEO purposes & PPC advertising. I use it every day for tracking...

Great online marketing tool for SEO purposes & PPC advertising. I use it every day for tracking keywords positions, monitoring new and lost backlinks. You can also use Semrush for checking your competitors marketing activities. One of the best SEO tool in the industry.

Pros

Great online marketing tool for SEO & PPC advertising. I use it every day for tracking keywords positions, monitoring new and lost backlinks. You can also use Semrush for checking your competitors marketing activities.

Cons

The free version should provide more keyword rankings report.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Solid all-in-one for marketers

Reviewed on 2022/01/11

Pros

Semrush offers pretty much everything you need to handle digital marketing and SEO. The feature-set is massive, from social posting and link disavowals to site health.

Cons

Semrush is a pretty classic "all-in-one" – jack of all trades, master of none. We routinely have to look at specialist software to get REALLY deep in any one area, but Semrush easily covers the 30-, 20- and 15,000-foot views.

Alternatives Considered

Moz Local

Reasons for Choosing Semrush

SpyFu wasn't meeting our needs anymore. The UX was superior in its simplicity, but the features just weren't there anymore.

Switched From

SpyFu

Reasons for Switching to Semrush

Semrush offers more features for less money.

Response from SEMrush

Hello! Thank you for your feedback! We were happy to know that our tool saved you some time.

Tom V.
Overall rating
  • Industry: Internet
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

After 4 years being a customer this company rips me off

Reviewed on 2020/11/11

I feel ripped off by Semrush. We are customers already for 4 years. We always have enough with one...

I feel ripped off by Semrush. We are customers already for 4 years. We always have enough with one user. Now, we have been loggin in, by accident, from a few different locations. This is because of remote working due to corona and it was unclear in the team who was responsible for Semrush. Now is our account suspended, which I can understand. But the only 'solution' is that I have to buy a €540 extra user. But wo do not need that! I told them this was an accident and that one user is enough for us. Which it always has been for 4 years. But we can only get our account back with paying 540€. And a refund of the unused service is also not possible. This feels like bribery. [SENSITIVE CONTENT HIDDEN] was 'helping' me, but only offering me this upsell that I do not need. It is a shame to be treated like this after being a loyal customer for 4 years. I will recommend other potential customers SeRanking. It is much cheaper, has almost the same features and they will not rip you off with unwanted upsells. Shame!

Pros

It has a lot of features, in dept analysis.

Cons

It is expensive and there are quiet a few other, much cheaper alternatives where the customer service doesn't rip you off!

Response from SEMrush

Hi Tom, thank you for your review. We have investigated the situation - it seems like multiple users logged in from different locations under your account for 3 times, which triggered our security system, and we sent several warnings before your account was blocked. We kindly remind you that by default, the account only includes 1 user, adding extra seats is a paid option. As far as we know, you account was unblocked by the team after finding out that your team logged in accidentally from different locations. If you still have any questions, please email us at [email protected] and we will be happy to answer them!

Jorge P.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

#1 Agency Competitor and Market Analysis Tool

Reviewed on 2021/12/28

SEMrush allows me and my team to keep up to date with digital marketing trends, news, and content....

SEMrush allows me and my team to keep up to date with digital marketing trends, news, and content. When it comes to competitor and market research, SEMrush is my go-to digital strategy tool to perform this process in a timely and efficient manner.

Also, the keyword research tool makes my keyword planning more efficient and productive.

Pros

SEMrush has helped our onboarding process smoother and more efficient as we have available significant insights into our new client's market and competitive landscape. Having all this data available straight away allows to focus on higher-level tasks rather than investing much time in regular research activity.

Also, the resources section is the best. You guys show expertise through your courses and blogs.

Cons

I would suggest that there is a different sign-in scheme for agencies, for example, instead of signing in with one user, there should be an account type that allows an admin to grant user access to others while still being under the same plan. This will save time by not having to share credentials and keep resetting passwords.

Alternatives Considered

SpyFu

Reasons for Switching to Semrush

SEMrush seemed to be more at the forefront of digital marketing trends and showed expertise with the resources available. Also, the onboarding experience was good.
Christopher H.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Give your marketing a competitive advantage with SEMrush

Reviewed on 2021/12/03

SEMrush is a great tool for SMEs or marketings seeking to go a bit beyond tools like Google...

SEMrush is a great tool for SMEs or marketings seeking to go a bit beyond tools like Google Analytics or Search Console. There are plenty of tools, reports and competitive analysis functions that can provide all kinds of insight. It can be easy to get overwhelmed with it so start with a few tools and then use the blogs and website to continue to explore the rest of features.

Pros

The keyword magic tool is so useful and much easier to use that Google's keyword planner. The quick access of keyword variations and having themes grouped allows you to quickly develop insight into useful terms and where you may have the best opportunity to rank.

Cons

Once you get beyond content optimizations and into the technical side of SEO the tools maybe a bit more advance for those without a development background or those just starting to get into SEO.

Showing 5 reviews of 1 623 Read all reviews

Semrush FAQs

Below are some frequently asked questions for Semrush.

Semrush offers the following pricing plans:

  • Starting from: US$119,95/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Pro: $119.95/month Guru: $229.95/month Business: $449.95/month Enterprise: upon request

Semrush has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

Semrush supports the following languages:

Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Turkish, Vietnamese

Semrush supports the following devices:

Semrush integrates with the following applications:

Databox, Google Ads, Google Analytics, Google Docs, Google Search Console, HubSpot Marketing Hub, Majestic, TapClicks, Trello, WordPress, Yext

Semrush offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

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