About AB Tasty

AB Tasty is a SaaS application aimed at web marketing teams, enabling them to carry out A/B and multivariate testing easily and with complete autonomy.

No technical knowledge is required to use AB Tasty thanks to the graphic editor, which lets marketing teams directly modify their site's pages and create different versions to test.

A reporting interface allows performance indicators to be defined and presents the differences in the results from the different page versions in a clear manner.

Newly equipped with the results of their tests, teams can then use the tool's integral segmentation mode to personalise their site for different visitor segments.

Key benefits of AB Tasty

The solution we provide helps to meet the need for a high degree of autonomy and agility in an increasingly technical and dynamic sector, where decisions can no longer be based on intuition but must be backed up by data.

Our solution also helps in achieving profitability objectives: organisations can no longer simply be content to generate web traffic, they must focus on what takes place once web visitors have arrived at their site and take the necessary steps to maximise the conversion rates of those visitors.

Devices

Business size

S M L

Markets

Australia, Canada, China, Germany, United Kingdom and 3 others, India, Japan, United States

Supported Languages

English, French, German, Polish, Spanish

Images

WYSIWYG editor
Report interface
Heatmap
View 4 more
AB Tasty video
AB Tasty screenshot: WYSIWYG editor AB Tasty screenshot: Report interface AB Tasty screenshot: Heatmap

Features

Total features of AB Tasty: 33

  • A/B Testing
  • Abandoned Cart Saver
  • Assessment Management
  • Audience Targeting
  • Behavioral Targeting
  • Campaign Management
  • Campaign Segmentation
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • For Websites
  • Geotargeting
  • Goal Setting / Tracking
  • Heatmaps
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Multiple Site Management
  • Multiple User Accounts
  • Multivariate Testing
  • Pageview Tracking
  • Performance Metrics
  • Recommendations
  • Referral Tracking
  • Site Search Tracking
  • Split Testing
  • Statistical Analysis
  • Surveys & Feedback
  • Test Scheduling
  • Time on Site Tracking
  • User Interaction Tracking
  • Visual Editor
  • WYSIWYG Editor
  • Website Personalization

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Reviews

Overall rating

4,8 /5
(4)
Value for Money
5/5
Features
4,8/5
Ease of Use
4,8/5
Customer Support
5/5

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Showing 5 reviews of 4
Verified Reviewer
Overall rating
  • Industry: Internet
  • Company size: 51-200 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I really underestimated the need for an AB testing software

Reviewed on 2018/03/20

Pros

If you are not sure you need an AB testing software, you do. Marketing is getting so competitive and so every last bit of information really helps. AB testing has really helped us improve our marketing strategy and AB Tasty is a really good way to do it.

Cons

There's nothing I don't like about the software. So far, everything has gone perfectly. I highly suggest it!

Brittany W.
Overall rating
  • Industry: Real Estate
  • Company size: 201-500 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

This Software is a Gem!

Reviewed on 2019/12/05

Every thing has been very positive and everyone I talk to at A/B Tasty is very willing to help!

Every thing has been very positive and everyone I talk to at A/B Tasty is very willing to help!

Pros

I love A/b tASTY! after a previous provider decided to break apart features from our package and charge more I knew it was time to find something new with a better business model. A/B Tasty is in the accelerated path for growth and passionate about helping their customers achieve their goals. Super intuitive interface where you can literally drag and drop elements to create tests, regardless of what CMS you use. Honestly I think they should be a CMS too!

Cons

reporting could be a little more robust but it lets you set any kind of goal you want so it makes up for it.

Verified Reviewer
Overall rating
  • Industry: Media Production
  • Company size: 11-50 Employees
  • Used Other for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Cheap but good alternative to Optimize.ly

Reviewed on 2018/08/14

Pros

It's easy to use. We've created hypothesis tests for several pages and had the lift. Also it's cheaper than other expensive AB test tools.

Cons

It doesn't have a wide community since it's not so popular as other AB testing tool. UI is sometimes a bit confusing.

Verified Reviewer
Overall rating
  • Company size: 501-1 000 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A really nice AB testing software

Reviewed on 2018/03/26

Pros

It is really effective and easy to use. It also provides my team with really good statistic information to help improve our marketing strategy.

Cons

I haven't been using this software very long so I haven't yet discovered anything that I don't like about it.

AB Tasty FAQs

Below are some frequently asked questions for AB Tasty.

AB Tasty offers the following pricing plans:

  • Starting from:
  • Pricing model: Subscription
  • Free Trial: Not Available

Pricing is available upon request from AB Tasty directly.

We do not have any information about AB Tasty features

AB Tasty has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

AB Tasty supports the following languages:

English, French, German, Polish, Spanish

AB Tasty supports the following devices:

We do not have any information about what integrations AB Tasty has

AB Tasty offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

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