About Skyword

Skyword moves marketing leaders and those who create content for them forward. By embracing a sustainable, scalable approach to original storytelling, Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their audiences, combining world-class content marketing technology, professional services, and a network of 4,600 professional freelance writers, videographers, photographers, and other creatives.

The Skyword Platform makes it easy to produce, optimize, and promote content at any scale to create meaningful, lasting relationships. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement. Its robust marketing calendar, integration with Google Analytics, pitching and RFP capabilities, and customizable workflows allow marketers to create a sustainable process for brand storytelling, and reach new audiences through valuable content. The platform is available in 14 languages, 23 dialects, and 20 currencies.

Skyword creates and manages digital content hubs for IBM, ADP, Overstock.com, MasterCard, and many more enterprise brands. Skyword works with its clients to evolve their marketing practices from interruptive advertising to create experiences that their audiences will love.

Key benefits of Skyword

- Access to experienced, vetted writers, photographers, videographers, and influencers with the expertise you need

- Quality content created to your content standards

-Ensure consistent brand standards and tone for social media amplification and Facebook publishing

-See how many social posts have been scheduled and delivered for your content and which posts have the highest engagement

-Extensive tracking and analytics capabilities including article marketing and writer performance, social media metrics, and keyword search engine rankings

Devices

Business size

S M L

Markets

Brazil, Canada, China, Germany, United Kingdom and 3 others, Japan, Mexico, United States

Supported Languages

Dutch, English, French, German, Italian and 9 others, Japanese, Korean, Portuguese, Russian, Spanish, Swedish, Traditional Chinese, Turkish, Ukrainian

Images

Review submitted articles in the queue. Articles can be pushed to the next manager for review, sent back to the content creator, or published directly to client's website.
Each article must receive a passing score on the Scorecard before being submitted. The Scorecard can be customized for certain requirements including meeting SEO and other content standards.
Search our network of globally vetted writers, photographers, videographers, and influencers by location, language, expertise, Klout score, and more.
Robust content analytics are available within the Skyword Platform, including an integration with Google Analytics.
Streamline your video review process with time-stamped comments.
The Skyword Marketing Calendar is built to align your strategy with the rest of marketing, and provide other teams across your organization visibility into your content marketing game plan.
The Skyword Platform is translated into 14 languages.
Skyword's built-in digital asset manager (DAM).
View 9 more
Skyword video Skyword video Skyword video Skyword video Skyword video Skyword video Skyword screenshot: Review submitted articles in the queue. Articles can be pushed to the next manager for review, sent back to the content creator, or published directly to client's website. Skyword screenshot: Each article must receive a passing score on the Scorecard before being submitted. The Scorecard can be customized for certain requirements including meeting SEO and other content standards. Skyword screenshot: Search our network of globally vetted writers, photographers, videographers, and influencers by location, language, expertise, Klout score, and more. Skyword screenshot: Robust content analytics are available within the Skyword Platform, including an integration with Google Analytics. Skyword screenshot: Streamline your video review process with time-stamped comments. Skyword screenshot: The Skyword Marketing Calendar is built to align your strategy with the rest of marketing, and provide other teams across your organization visibility into your content marketing game plan. Skyword screenshot: The Skyword Platform is translated into 14 languages. Skyword screenshot: Skyword's built-in digital asset manager (DAM).

Features

Total features of Skyword: 56

  • API
  • Activity Dashboard
  • Alerts / Escalation
  • Asset Management
  • Audience Targeting
  • Audio File Management
  • Automated Scheduling
  • Brand Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Categorisation/Grouping
  • Collaboration Tools
  • Communication Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customizable Templates
  • Distribution Management
  • Document Classification
  • Document Management
  • Editorial Calendar
  • Email Marketing
  • Engagement Analytics
  • Full Text Search
  • Historical Reporting
  • Ideation / Crowdsourcing
  • Mobile Access
  • Multi-Channel Campaigns
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Management
  • Performance Metrics
  • Publish Scheduling
  • Recruitment Management
  • SEO Management
  • Social Media Integration
  • Social Media Management
  • Social Media Monitoring
  • Social Promotion
  • Spell Check
  • Strategic Planning
  • Tagging
  • Talent Acquisition
  • Task Scheduling
  • Text Editing
  • Third Party Integrations
  • Version Control
  • Video Management
  • Video Support
  • Web Traffic Reporting
  • Website Analytics
  • Website Management

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Contently

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#2 Alternative to Skyword
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Widen Collective

4,4
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Zoho CRM

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Reviews

Overall rating

4,5 /5
(13)
Value for Money
4,4/5
Features
3,9/5
Ease of Use
4,2/5
Customer Support
4,9/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

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Showing 5 reviews of 13
Patricia R.
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 5 001-10 000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Our Internal Marketing Made Easy

Reviewed on 2020/07/08

Skyword360 is only one of the tools in our belt for monitoring our internal marketing materials,...

Skyword360 is only one of the tools in our belt for monitoring our internal marketing materials, but it is definitely one of my favorites, easily allowing my team to distribute and monitor materials sent through out our organization. I manage this process for several departments (one of the many hats that I wear), and that job wouldn't half as manageable without Skyword.

Pros

Ease to use interface. Tons of collaborative features. Great customer service. Skyword has also integrated well with our existing systems.

Cons

I don't have any complaints. Skyword functions just as I would expect it to. My only grievance would be the cost, but you get a quality solution for a premium price.

Rose D.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A powerful and flexible content marketing platform

Reviewed on 2017/04/19

Skyword is a very dynamic and powerful content marketing platform with excellent customizable tools...

Skyword is a very dynamic and powerful content marketing platform with excellent customizable tools that can be applied to any content marketing program. The team of editors that works there is top notch, and they can help shape a unique voice and message that is tailored to each brand. Tech support and customer service are also excellent. You always get a prompt, thorough response to your questions as they come up. Skyword seems to be continually developing and refining its product in response to customer feedback as well, so it's very likely that the platform will continue to improve in the future.

Pros

Its flexibility -- there are so many different features and settings you can customize within the portal to suit the needs of your content marketing program.

Cons

On rare occasions, you may encounter a slight delay in response time or minor glitches when attempting to access the image library.

Verified Reviewer
Overall rating
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 5.0 /10

Skyword the software that helps write articles

Reviewed on 2019/01/01

Pros

The software pays you for each article that you make and write.
pays $45-$50 per article you make.

Cons

The job could take lots of time to make and publish articles.

Lin V.
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 5 001-10 000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Amazing Marketing Tool

Reviewed on 2020/07/08

We've used Skyword in tandem with Contently to get an idea of which works best for all of our...

We've used Skyword in tandem with Contently to get an idea of which works best for all of our departments. I'm finding them fairly on par with each other. Skyword offering a very consistent user experience and depth of analytics.

Pros

Customer service is incredible. Skyword has been a god-send for our internal marketing and training initiatives. It offer a bit more flexibility and collaboration and editing between resources than our other platforms.

Cons

No complaints yet. Skyword has really done a great job of fitting our needs. Our marketing efforts have been greatly improved.

Lee P.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Skyword review

Reviewed on 2017/03/27

Skyword is my client, offering access to many businesses/clients. I value the relationship. I am a...

Skyword is my client, offering access to many businesses/clients. I value the relationship. I am a veteran contributor to Skyword clients and appreciate the helpfulness offered by Skyword employees.

Pros

Allows me to write articles and provides user-friendly functionality.

Cons

Spellcheck is erratic and often incorrect. Doesn't provide enough opportunities to acquire new clients.

Showing 5 reviews of 13 Read all reviews

Skyword FAQs

Below are some frequently asked questions for Skyword.

Skyword offers the following pricing plans:

  • Starting from:
  • Pricing model: Subscription
  • Free Trial: Not Available

Contact Skyword for pricing information.

We do not have any information about Skyword features

Skyword has the following typical customers:

51-200, 201-500, 501-1 000, 1 001+

Skyword supports the following languages:

Dutch, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Swedish, Traditional Chinese, Turkish, Ukrainian

Skyword supports the following devices:

Skyword integrates with the following applications:

Adobe Experience Manager, Ceros, Domo, Drupal, Facebook, Google Analytics, Kaltura Video Platform, Marketo Engage, Oracle Eloqua, Outbrain, Semrush, Twitter, WordPress

Skyword offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

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