Skyword

Skyword

Content Marketing Software & Services

4.5/5 (10 reviews)

Skyword Overview

Skyword moves marketing leaders and those who create content for them forward. By embracing a sustainable, scalable approach to original storytelling, Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their audiences, combining world-class content marketing technology, professional services, and a network of 4,600 professional freelance writers, videographers, photographers, and other creatives.

The Skyword Platform makes it easy to produce, optimize, and promote content at any scale to create meaningful, lasting relationships. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement. Its robust marketing calendar, integration with Google Analytics, pitching and RFP capabilities, and customizable workflows allow marketers to create a sustainable process for brand storytelling, and reach new audiences through valuable content. The platform is available in 14 languages, 23 dialects, and 20 currencies.

Skyword creates and manages digital content hubs for IBM, ADP, Overstock.com, MasterCard, and many more enterprise brands. Skyword works with its clients to evolve their marketing practices from interruptive advertising to create experiences that their audiences will love.

Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Brazil, Canada, China, Germany, Japan and 4 others, Latin America, Mexico, United Kingdom, United States

Supported Languages

Chinese (Traditional), Dutch, English, French, German and 9 others, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian

Skyword Reviews

Overall rating
4.5/5
100% positive reviews
5
Excellent
5
Very good
0
Average
0
Poor
0
Terrible
Rose D.

A powerful and flexible content marketing platform

Used Daily for 2+ years
Reviewed on 2017/04/19
Review Source: Capterra

Skyword is a very dynamic and powerful content marketing platform with excellent customizable tools that can be applied to any content marketing program. The team of editors that works there is top notch, and they can help shape a unique voice and message that is tailored to each brand. Tech support and customer service are also excellent. You always get a prompt, thorough response to your questions as they come up. Skyword seems to be continually developing and refining its product in response to customer feedback as well, so it's very likely that the platform will continue to improve in the future.

Pros

Its flexibility -- there are so many different features and settings you can customize within the portal to suit the needs of your content marketing program.

Cons

On rare occasions, you may encounter a slight delay in response time or minor glitches when attempting to access the image library.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Lee P.

Skyword review

Used Daily for 2+ years
Reviewed on 2017/03/27
Review Source: Capterra

Skyword is my client, offering access to many businesses/clients. I value the relationship. I am a veteran contributor to Skyword clients and appreciate the helpfulness offered by Skyword employees.

Pros

Allows me to write articles and provides user-friendly functionality.

Cons

Spellcheck is erratic and often incorrect. Doesn't provide enough opportunities to acquire new clients.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Angela T.

Writing for Skyword

Used Daily for 2+ years
Reviewed on 2017/04/24
Review Source: Capterra

I've been working on contract with Skyword since 2011. This marketing agency offers incredible opportunities for businesses and brands to connect with talented creatives and scale quality content production. The user interface and customer service are both top notch for this indutry.

Pros

It's updated often and easy to use.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Aviv C.

Great people who will help you leverage their platform to produce amazing content marketing

Used Weekly for 2+ years
Reviewed on 2017/06/15
Review Source: Capterra

The ability to write high quality articles that are SEO optimized.
Also, the option to easily onboard freelancers that can write content

Pros

SEO focused
Publishing Calendar
Approval Process
Blogging platform for writers
Amazing people behind the product that help create a great customer experience

Cons

Can't override SEO rules when needed
Too many functions that can be confusing - Keep it simple
Platform shows only content stats and not for the entire website

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Fiona B.

Intuitive but a bit too prescriptive

Used Weekly for 6-12 months
Reviewed on 2017/03/27
Review Source: Capterra

The platform is very easy to navigate and is very intuitive eg when inserting hyperlinks or images, for example. However, there are a couple of limitations regarding SEO. The requirement for multiple use of key words - in the headline, within the first 100 words or so and within the body copy - sometimes means the copy does not flow as well as it could. Equally, ensuring the key words are upfront in the headlines does not necessarily generate the best headline from a grammatical point of view. When required edits have been made, which have pushed the word count over 700 words, the system does not let you submit or rather resubmit the copy. The need for a strict 700 word count is a little prescriptive too - perhaps there could be a little leeway on this ie + or - 2% of the overall words.

Pros

Easy to use and intuitive.

Cons

Issues surrounding SEO - is a bit too prescriptive at times.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

7.0/10

Skyword Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Contact Skyword for pricing information.

Skyword Features

  • API
  • Activity Dashboard
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Engagement Analytics
  • Multi-Channel Marketing
  • Social Media Integration
  • Social Network Marketing
  • Tagging
  • Third Party Integration

  • A/B Testing
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Monitoring
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics

Additional information for Skyword

Key features of Skyword

  • Complete visibility into editorial process
  • Content amplification
  • Content marketing calendar
  • Content strategy planning with Skyword editorial calender
  • Create and optimize your content
  • Digital asset manager (DAM)
  • Easy writer payments in multiple currencies
  • Edit and review your content
  • Extensive tracking and analytics capabilities
  • Flexible editorial and review workflow
  • Gain visibility for budgeting and forecasting
  • Ideation
  • Increase search rankings
  • Influencer management
  • Insight into high-performing keywords
  • Integration with Google Analytics
  • Integration with Marketing Automation
  • Measure and analyze the performance of your content
  • Original content creation
  • Performance Snapshot reporting (mobile-friendly)
  • Plan for upcoming events and programs
  • Promote your content socially
  • Real-time assignment of keywords
  • Recruit and manage your writers
  • Research your keywords
  • Schedule assignments and publishing
  • Skyword Personalized Content Recommendations (site & email)
  • Streamline content to different channels
  • Streamlined writer management
  • Strict adherence to SEO and editorial guidelines

Benefits

- Access to experienced, vetted writers, photographers, videographers, and influencers with the expertise you need

- Quality content created to your content standards

-Ensure consistent brand standards and tone for social media amplification and Facebook publishing

-See how many social posts have been scheduled and delivered for your content and which posts have the highest engagement

-Extensive tracking and analytics capabilities including article marketing and writer performance, social media metrics, and keyword search engine rankings

Skyword FAQs

Below are some frequently asked questions for Skyword.

Q. What type of pricing plans does Skyword offer?

Skyword offers the following pricing plans:

Pricing model: Subscription

Free Trial: Not Available

Contact Skyword for pricing information.

Q. What are the main features of Skyword?

Skyword offers the following features:

  • Complete visibility into editorial process
  • Content amplification
  • Content marketing calendar
  • Content strategy planning with Skyword editorial calender
  • Create and optimize your content
  • Digital asset manager (DAM)
  • Easy writer payments in multiple currencies
  • Edit and review your content
  • Extensive tracking and analytics capabilities
  • Flexible editorial and review workflow
  • Gain visibility for budgeting and forecasting
  • Ideation
  • Increase search rankings
  • Influencer management
  • Insight into high-performing keywords
  • Integration with Google Analytics
  • Integration with Marketing Automation
  • Measure and analyze the performance of your content
  • Original content creation
  • Performance Snapshot reporting (mobile-friendly)
  • Plan for upcoming events and programs
  • Promote your content socially
  • Real-time assignment of keywords
  • Recruit and manage your writers
  • Research your keywords
  • Schedule assignments and publishing
  • Skyword Personalized Content Recommendations (site & email)
  • Streamline content to different channels
  • Streamlined writer management
  • Strict adherence to SEO and editorial guidelines

Q. Who are the typical users of Skyword?

Skyword has the following typical customers:

Large Enterprises, Mid Size Business

Q. What languages does Skyword support?

Skyword supports the following languages:

Chinese (Traditional), Dutch, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Swedish, Turkish, Ukrainian

Q. What type of pricing plans does Skyword offer?

Skyword has the following pricing plans:

Subscription

Q. Does Skyword support mobile devices?

We do not have any information about what devices Skyword supports

Q. What other apps does Skyword integrate with?

Skyword integrates with the following applications:

Domo, Drupal, Facebook, Google Analytics, Kaltura, Marketo, Marketo, Oracle Eloqua, Twitter, Wordpress

Q. What level of support does Skyword offer?

Skyword offers the following support options:

FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials