About Benchmark Email

Benchmark Email is an online email marketing platform designed to help businesses of all sizes create, manage and send marketing emails with email design, automation tools, and more. Benchmark is a permission-based email marketing company that puts user deliverability and reputation at the forefront.

An email service provider committed to bringing users the most up-to-date marketing trends and methods, Benchmark provides innovative features to both small businesses and corporations alike. Benchmark has set its sights on streamlining the email marketing process and engaging users with direct and desired interaction, branching out into all major social media channels.

Benchmark Email's automation pro tools enable users to manage welcome emails, abandoned carts and follow-up emails by tracking user activity. A drag and drop email editor allows users to create emails quickly and easily. Email templates serve to enhance user-productivity. Benchmark supports responsive emails, allowing users to read emails conveniently on desktop, laptop, tablet or smartphone. Benchmark also includes a code editor which allows users to build their own emails from scratch.

To help promote user engagement, Benchmark supports list builders and surveys and polls. A/B testing, inbox checking and reporting features help users gain actionable insight into email performance. Reports allow users to track email opens, links clicked and customer activity in real time. Multiple integrations serve to enhance the user-workflow.

Pricing starting from:

US$13,00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Benchmark Email

Key benefits of Benchmark Email

  • With the Benchmark email designer, users can quickly drag-and-drop images and move around sections of their email. Edit images without any need for Photoshop. Automatically responsive and mobile friendly.

  • Build lists with customizable signup forms to match the user's website. Use autoresponders to create triggered campaigns that keep customers in the purchasing cycle.

  • Use polls and surveys to find out what subscribers want. Create and manage journeys to interact with customers. Social media interrogations to help tie all marketing together.

  • Real-time reports show how well email campaigns are working. Know who opened, clicked and shared. With A/B testing, users will know how their subscribers are likely to react to their emails.

  • Users can use the Inbox Checker feature to see how their email looks across all devices and inbox clients, including Windows and Mac OS.

  • Devices

    Business size

    S M L

    Markets

    Australia, Canada, China, Germany, United Kingdom, India, Japan, United States

    Supported Languages

    Chinese, English, French, German, Italian, Japanese, Portuguese, Spanish, zh-hant

    Pricing starting from:

    US$13,00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Benchmark Email

    Images

    Benchmark Email Software - Dashboard
    Benchmark Email Software - Email Editor
    Benchmark Email Software - Email Reporting
    Benchmark Email Software - Landing Page Builder
    Benchmark Email Software - Marketing Automation
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    Benchmark Email video
    Benchmark Email Software - Dashboard Benchmark Email Software - Email Editor Benchmark Email Software - Email Reporting Benchmark Email Software - Landing Page Builder Benchmark Email Software - Marketing Automation

    Features

    Total features of Benchmark Email: 60

    • AB Testing
    • API
    • Activity Dashboard
    • Activity Tracking
    • Auto-Responders
    • Automated Scheduling
    • CAN SPAM Compliance
    • CRM
    • Campaign Analytics
    • Campaign Management
    • Campaign Scheduling
    • Campaign Segmentation
    • Click Tracking
    • Contact Database
    • Contact Management
    • Customer Segmentation
    • Customer Surveys
    • Customizable Branding
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Data Import/Export
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Management
    • Email Marketing
    • Email Templates
    • Email Tracking
    • Engagement Tracking
    • Event Management
    • Event Triggered Actions
    • Forms Management
    • Image Library
    • Landing Pages/Web Forms
    • Lead Capture
    • Lead Generation
    • Lead Management
    • List Management
    • Mailing List Management
    • Mobile Optimized Emails
    • Multi-Campaign
    • Multi-Channel Communication
    • Multi-Channel Marketing
    • Real Time Analytics
    • Real Time Reporting
    • Reporting & Statistics
    • Reporting/Analytics
    • Social Media Integration
    • Social Media Monitoring
    • Social Promotion
    • Spam Blocker
    • Subscriber Management
    • Subscription Management
    • Template Management
    • Third Party Integrations
    • WYSIWYG Editor
    • Web Forms

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    Reviews

    Overall rating

    4,2 /5
    (156)
    Value for Money
    4,1/5
    Features
    3,9/5
    Ease of Use
    4,3/5
    Customer Support
    4,2/5

    Already have Benchmark Email?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 156
    Bob T.
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 2-10 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    My Review of Benchmark Email

    Reviewed on 2018/09/18

    Very good! Customer support responded quickly to my inquiries. For emailing your customer base...

    Very good! Customer support responded quickly to my inquiries. For emailing your customer base easily and on a regular basis - this is good value for the money.

    Pros

    I loved the ability to design newsletters and email them directly to my subscribers. They have many different templates for you to choose from. The ease of use made my actual "writing time" for a newsletter minimal.

    Cons

    I used Benchmark when I first started in online business. It was very easy to use and the price was in my comfort zone. I then tried to set up a couple of "funnels" and could not do so (this was a couple of years ago - so time may have changed). I contacted Customer Support and was informed that the system I was trying to put in place was not available through Benchmark, that they were only for emailing directly. Unfortunately, I had to close my account and move on to a competitor that did allow me to build out my funnels for online marketing.

    Andrew D.
    Overall rating
    • Industry: Market Research
    • Company size: 2-10 Employees
    • Used for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Easy to use platform

    Reviewed on 2019/05/24

    Overall, I am satisfied and will continue to use Benchmark . I started on a Free Trial and...

    Overall, I am satisfied and will continue to use Benchmark . I started on a Free Trial and upgraded to a paid service. I plan on sticking to Benchmark for a quarterly newsletter and using to send invitation or special emails.

    Pros

    This platform is very user-friendly. It doesn't take much effort to get up to speed on how to use it, and there are many email templates to choose from so you don't always have to create something from scratch! I think it's good value for the money, and the support team has been very helpful in my experience.

    Cons

    There ares some features where I feel limited. I am not too experienced with softwares like this, so I don't know what's available....but I really wish there was a pop-up feature, where users could click on a button and it would connect to their email to forward a newsletter for example. I also have experienced some deliverability issues and have not been 100% satisfied with the response. I think with this and being a new user, it takes time to learn and develop the best strategy.

    Alternatives Considered

    Mailchimp and Typeform

    Reasons for Switching to Benchmark Email

    I also use type form, but I don't use it for email. I have considered Mailchimp because it seems to be widely used (I see its logo often on emails/newsletters). I chose Benchmark because I like the look & feel of the website and some of the design elements.

    Response from Benchmark

    Hello Andrew,

    Thank you for the review and high rating.

    Regarding the feature you mentioned, we do have a forward option for the campaigns you send. When you have a moment, log in and chat with us, we'd love to show you how this feature works and also how to improve your deliverability.

    - Benchmark Team

    Judith E.
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: 2-10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    Waiting For the Beta

    Reviewed on 2017/04/15

    I have used other email marketing programs. I chose Benchmark because I wanted an inexpensive...

    I have used other email marketing programs. I chose Benchmark because I wanted an inexpensive option for a project for a client. I would say Benchmark is easy to use and easy to learn especially if you have ever used an email marketing program before. But like all software programs, it has its quirks and you learn to get around them.

    But Benchmark's tutorials, FAQs and feature lists may not supply you with all the information you need. For instance, there are two email automation programs that each offer only one or two automated steps after the trigger. Nowhere in the documentation did it clearly state that only the Automation Pro, that is still in Beta, offers a customer's journey that you can use to send out more than two emails in a sequence.

    On the other hand, don't pay for more than you need. If you blast out emails to a list of established customers with only quarterly sales discounts, or discounts for birthdays and holidays, Benchmark is enough. And Benchmark is inexpensive. But if you want to onboard various segments of your customers, educating them and eliciting their engagement, this is not the email marketing program for you.

    There are two locations for live support, one is offshore and the other is domestic. The offshore folks are nice people but they mainly operate by rote. The domestic support gets it right, but I am still waiting to find out if a personalized greeting can be added to the Automation Beta. In my opinion, a personalized greeting should be a standard feature in a customer's journey. I don't know if it is or not and none of their stated info tells you.

    Pros

    Benchmark is easy to use. Easy to set up. Good for very simple customer outreach, i.e a storefront that collects emails and wants to alert customers to sales.

    Cons

    Very limited feature set. Not standard at this point.

    Response from Benchmark Email

    Hi Judith,

    We appreciate you using Benchmark Email and taking the time to provide some feedback. Thank you for your kind words in regards to our ease of use as well.

    We do, however, want to address some of your points in regards to our FAQs and tutorials as well as Automation Pro. Admittedly, our FAQs and tutorials are an area we¿d like to put more focus on. That¿s why we¿ve recently established a training department to help keep those areas better up-to-date and helpful to marketers. Our tools are constantly evolving and the support resources we provide must as well. We¿re confident this new department will succeed in this regard, as well as with keeping all support offices across the globe on the same page.

    Your feedback in regards to Automation Pro is an integral part of the beta process. We expect new features to continue to be added to the automation platform throughout the beta period and after.

    Again, thanks for the kind words and feedback.

    Juan J.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Unlimited emails per day, this is how I summarize this efficient platform

    Reviewed on 2021/10/18

    In the company where we use this tool, we send between 10,000 and 15,000 emails a day, the most...

    In the company where we use this tool, we send between 10,000 and 15,000 emails a day, the most important thing is that at the end of the month there are more than 250,000 emails to our databases, with open rates always above 10% and with tools tracking, landing pages and many other functions we have always stressed that Benchmark Email is the best company of its kind in the world. Others much more recognized may offer the same, but at prices well above what they grant, so you will always be grateful with this tool

    Pros

    The main feature to highlight is the price (what they provide for that excellent price is hard to match for many other competing companies) and its excellent function of being able to send thousands of emails per day to my lists, without thinking that they will charge me extras or that my emails will end.

    Cons

    It will sound strange, but in more than 5 years of using this Benchmark Email platform, we have never had problems of any kind, they have always served us excellently, they have always offered us improvements at unbeatable prices and we have never had problems.

    Alternatives Considered

    Mailchimp and Zoho Mail

    Reasons for Choosing Benchmark Email

    The main issue was the price.

    Switched From

    Mailchimp
    Michael M.
    Overall rating
    • Industry: Media Production
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Happy customer

    Reviewed on 2019/05/30

    Overall I enjoy using it very much.

    Overall I enjoy using it very much.

    Pros

    Unlike other email programs, benchmark allows me to send as many emails as I need without having to pay extra. I think benchmark is one of the only platforms that allows me to pay on the basis of the number of records and add the number of emails that I send.

    Cons

    Sometimes there is massive delays in receiving test emails.

    Alternatives Considered

    Mailchimp

    Reasons for Switching to Benchmark Email

    Because they charge you by the number of emails that you send. benchmark does not do that.

    Response from Benchmark

    Hello Michael,

    Thank you for your review.

    Please don't doubt to chat with us if you're encountering issues with our test emails. We'll be glad to help.

    - Benchmark Team

    Showing 5 reviews of 156 Read all reviews

    Benchmark Email FAQs

    Below are some frequently asked questions for Benchmark Email.

    Benchmark Email offers the following pricing plans:

    • Starting from: US$13,00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Not Available

    Free for unlimited subscribers and 250 emails per month. $13/month for 500 subscribers and unlimited sends per month. $20/month for 1,000 subscribers and unlimited sends per month. $30/month for 2,500 subscribers and unlimited sends per month. $49/month for 5,000 subscribers and unlimited sends per month. $76/month for 10,000 subscribers and unlimited sends per month. $100/month for 15,000 subscribers and unlimited sends per month. $117/month for 20,000 subscribers and unlimited sends per month. $144/month for 25,000 subscribers and unlimited sends per month. Need more subscribers or send-based pricing? Visit our pricing page for all of the details.

    Benchmark Email has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    Benchmark Email supports the following languages:

    Chinese, English, French, German, Italian, Japanese, Portuguese, Spanish, zh-hant

    Benchmark Email supports the following devices:

    Benchmark Email integrates with the following applications:

    Acuity Scheduling, Adobe Commerce, BigCommerce, Chargify, Contactually, Cratejoy, Desk.com, Digioh, Eventbrite, Facebook for Business, Feedback Lite, Formstack Forms, FreshBooks, Freshdesk, Full Slate, GetSiteControl, Gmail, Google Contacts, Google Docs, Google Sheets, Groove, Groove, Highrise, Jotform, Justuno, Kickbox Email Verification, LemonStand, LinkedIn for Business, LiveChat, Loja Integrada, Nitro, Operations Hub, PayPal, Pipedrive, Privy, Privy, Raven Tools, Recurly, Salesforce Sales Cloud, Shift4Shop, Shopify, Slack, Slemma, Smartsheet, Stripe, Stripo.email, SugarCRM, SurveyMonkey, Twitter, Unbounce, ViralSweep, Volusion, Wishpond, Wistia, WordPress, Wufoo, YesInsights, Zapier, Zendesk, Zoho ContactManager, vcita

    Benchmark Email offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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