Benchmark Email

Benchmark Email

Email marketing service provider

4.3/5 (125 reviews)

Benchmark Email Overview

Benchmark Email is an online email marketing platform designed to help businesses of all sizes create, manage and send marketing emails with email design, automation tools, and more. Benchmark is a permission-based email marketing company that puts user deliverability and reputation at the forefront.

An email service provider committed to bringing users the most up-to-date marketing trends and methods, Benchmark provides innovative features to both small businesses and corporations alike. Benchmark has set its sights on streamlining the email marketing process and engaging users with direct and desired interaction, branching out into all major social media channels.

Benchmark Email's automation pro tools enable users to manage welcome emails, abandoned carts and follow-up emails by tracking user activity. A drag and drop email editor allows users to create emails quickly and easily. Email templates serve to enhance user-productivity. Benchmark supports responsive emails, allowing users to read emails conveniently on desktop, laptop, tablet or smartphone. Benchmark also includes a code editor which allows users to build their own emails from scratch.

To help promote user engagement, Benchmark supports list builders and surveys and polls. A/B testing, inbox checking and reporting features help users gain actionable insight into email performance. Reports allow users to track email opens, links clicked and customer activity in real time. Multiple integrations serve to enhance the user-workflow.

Pricing

Starting from
US$14,00/month
Pricing options
Free Trial
Free
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Canada, China, Europe and 5 others, Germany, India, Japan, Latin America, Middle-East and Africa

Supported Languages

Chinese (Simplified), Chinese (Traditional), English, French, German and 5 others, Italian, Japanese, Portuguese, Spanish, Taiwanese

Benchmark Email Reviews

Overall rating
4.3/5
89% positive reviews
65
Excellent
46
Very good
10
Average
0
Poor
4
Terrible
Marcy B.

Great list management and decent email software

Used Weekly for 2+ years
Reviewed on 2019/05/30
Review Source: Capterra

Benchmark helps us communicate with our clients in a way that is both easy for us to use and easy on the eyes (for clients).

Pros

Creating and using lists is very easy, especially with the new upgrades! Adding contacts to lists works well with various options. I tend to upload excel files to make new lists, very easy within Benchmark.

I do like that it's easy to merge lists -- and that the software only accepts one contact (if that contact is already on the merge to list).

Somewhat easy to use when creating emails -- selecting blocks and design [but the source code isn't as easy to decipher and use (my commands do not seem to "take").] Using attachments and links and media is pretty easy as well.

The reports (opens, click thrus etc) are very good! [However with the new interface, it's not as easy to back-track to the original Email Report (I find myself having to choose again from the report list).]

Cons

I don't really like that I can't "re-send" emails on my own schedule (not have to wait 1 week after last send).

Also, emails from Benchmark DO get caught up in Junk Spam Trash Promotions folders of recipients and we do need to remind them (often) to check for their email.

Also, when "copying" an email to use and re-name as a new email, I do not like that the software selects the "old" contact list to also mail to -- I've mistakenly sent emails to old contact lists and that was not a good thing in my situation.

Response from Benchmark

Hello Marcy,

Thanks for your feedback.

Whenever you have a moment, chat with us and let us know about your concerns, we'll be glad to assist you.

- Benchmark Team

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

7.0/10
Brian M.

Hits the Mark!

Used Weekly for 2+ years
Reviewed on 2019/05/30
Review Source: Capterra

We are a Provincial Health Authority covering an area roughly the size of France, and current health related information is critical to our subscribers. Benchmark resolved an issue of timely, wide reach that we had been trying to resolve.

Pros

The best part of this software is the ability to plan the reach in advance so our contacts are kept 'in the know' even when the editor is otherwise occupied with meetings, conferences, etc. We have three separate weekly and bi weekly going out to three different audiences, covering 2,500 individual contacts, and we can pre-populate weeks in advance and backfill where necessary at the last min, or just let the information go as scheduled.

Cons

The learning curve was steep, but short. We had a couple of false starts to begin with, but learned from our errors.
Line spacing can be an issue. Even when the preview shows single spaced sometimes the publication comes out 1.5 or double spaced - not a big problem for our use, but we get some calls from our constituents about "weird formatting".

Response from Benchmark

Hello Brian,

Thank you for your feedback and great rating.

Chat with us to help you with the formatting of your email, sometimes something as small as copying and pasting can affect the format.

- Benchmark Team

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Andrew D.

Easy to use platform

Used Other for 1+ year
Reviewed on 2019/05/24
Review Source: Capterra

Overall, I am satisfied and will continue to use Benchmark . I started on a Free Trial and upgraded to a paid service. I plan on sticking to Benchmark for a quarterly newsletter and using to send invitation or special emails.

Pros

This platform is very user-friendly. It doesn't take much effort to get up to speed on how to use it, and there are many email templates to choose from so you don't always have to create something from scratch! I think it's good value for the money, and the support team has been very helpful in my experience.

Cons

There ares some features where I feel limited. I am not too experienced with softwares like this, so I don't know what's available....but I really wish there was a pop-up feature, where users could click on a button and it would connect to their email to forward a newsletter for example. I also have experienced some deliverability issues and have not been 100% satisfied with the response. I think with this and being a new user, it takes time to learn and develop the best strategy.

Response from Benchmark

Hello Andrew,

Thank you for the review and high rating.

Regarding the feature you mentioned, we do have a forward option for the campaigns you send. When you have a moment, log in and chat with us, we'd love to show you how this feature works and also how to improve your deliverability.

- Benchmark Team

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Judith E.

Waiting For the Beta

Used Daily for 1-5 months
Reviewed on 2017/04/15
Review Source: Capterra

I have used other email marketing programs. I chose Benchmark because I wanted an inexpensive option for a project for a client. I would say Benchmark is easy to use and easy to learn especially if you have ever used an email marketing program before. But like all software programs, it has its quirks and you learn to get around them.

But Benchmark's tutorials, FAQs and feature lists may not supply you with all the information you need. For instance, there are two email automation programs that each offer only one or two automated steps after the trigger. Nowhere in the documentation did it clearly state that only the Automation Pro, that is still in Beta, offers a customer's journey that you can use to send out more than two emails in a sequence.

On the other hand, don't pay for more than you need. If you blast out emails to a list of established customers with only quarterly sales discounts, or discounts for birthdays and holidays, Benchmark is enough. And Benchmark is inexpensive. But if you want to onboard various segments of your customers, educating them and eliciting their engagement, this is not the email marketing program for you.

There are two locations for live support, one is offshore and the other is domestic. The offshore folks are nice people but they mainly operate by rote. The domestic support gets it right, but I am still waiting to find out if a personalized greeting can be added to the Automation Beta. In my opinion, a personalized greeting should be a standard feature in a customer's journey. I don't know if it is or not and none of their stated info tells you.

Pros

Benchmark is easy to use. Easy to set up. Good for very simple customer outreach, i.e a storefront that collects emails and wants to alert customers to sales.

Cons

Very limited feature set. Not standard at this point.

Response from Benchmark Email

Hi Judith,

We appreciate you using Benchmark Email and taking the time to provide some feedback. Thank you for your kind words in regards to our ease of use as well.

We do, however, want to address some of your points in regards to our FAQs and tutorials as well as Automation Pro. Admittedly, our FAQs and tutorials are an area we¿d like to put more focus on. That¿s why we¿ve recently established a training department to help keep those areas better up-to-date and helpful to marketers. Our tools are constantly evolving and the support resources we provide must as well. We¿re confident this new department will succeed in this regard, as well as with keeping all support offices across the globe on the same page.

Your feedback in regards to Automation Pro is an integral part of the beta process. We expect new features to continue to be added to the automation platform throughout the beta period and after.

Again, thanks for the kind words and feedback.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

6.0/10
Michael M.

Happy customer

Used Daily for 2+ years
Reviewed on 2019/05/30
Review Source: Capterra

Overall I enjoy using it very much.

Pros

Unlike other email programs, benchmark allows me to send as many emails as I need without having to pay extra. I think benchmark is one of the only platforms that allows me to pay on the basis of the number of records and add the number of emails that I send.

Cons

Sometimes there is massive delays in receiving test emails.

Response from Benchmark

Hello Michael,

Thank you for your review.

Please don't doubt to chat with us if you're encountering issues with our test emails. We'll be glad to help.

- Benchmark Team

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

Benchmark Email Pricing

Starting from
US$14,00/month
Pricing options
Free Trial
Free
Subscription
Value for money

Free for up to 2,000 subscribers and 14,000 emails per month.
$13.99/month for 600 subscribers and unlimited sends per month.
$21.99/month for 1,000 subscribers and unlimited sends per month.
$27.99/month for 1,500 subscribers and unlimited sends per month.
Contact Benchmark for further information regarding large, extra large and massive pricing plans.

Benchmark Email Features

  • A/B Testing
  • API
  • Customizable Templates
  • Drag & Drop Interface
  • Reporting & Statistics
  • Social Media Integration
  • Social Network Marketing
  • Third Party Integration

  • Activity Dashboard
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Data Import/Export
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Tagging

Additional information for Benchmark Email

Key features of Benchmark Email

  • Automated email sequences
  • Code editor
  • Contact list automation
  • Email editor
  • Engagement automation
  • Follow-up emails
  • Inbox checker
  • List management
  • Mobile views
  • Polls & surveys
  • Popup & signup forms management
  • Responsive emails
  • Subscriber onboarding

Benefits

  • With the Benchmark email designer, users can quickly drag-and-drop images and move around sections of their email. Edit images without any need for Photoshop. Automatically responsive and mobile friendly.

  • Build lists with customizable signup forms to match the user's website. Use autoresponders to create triggered campaigns that keep customers in the purchasing cycle.

  • Use polls and surveys to find out what subscribers want. Create and manage journeys to interact with customers. Social media interrogations to help tie all marketing together.

  • Real-time reports show how well email campaigns are working. Know who opened, clicked and shared. With A/B testing, users will know how their subscribers are likely to react to their emails.

  • Users can use the Inbox Checker feature to see how their email looks across all devices and inbox clients, including Windows and Mac OS.

  • Benchmark Email FAQs

    Below are some frequently asked questions for Benchmark Email.

    Q. What type of pricing plans does Benchmark Email offer?

    Benchmark Email offers the following pricing plans:

    Starting from: US$14,00/month

    Pricing model: Free, Subscription

    Free Trial: Not Available

    Free for up to 2,000 subscribers and 14,000 emails per month.
    $13.99/month for 600 subscribers and unlimited sends per month.
    $21.99/month for 1,000 subscribers and unlimited sends per month.
    $27.99/month for 1,500 subscribers and unlimited sends per month.
    Contact Benchmark for further information regarding large, extra large and massive pricing plans.

    Q. What are the main features of Benchmark Email?

    Benchmark Email offers the following features:

    • Automated email sequences
    • Code editor
    • Contact list automation
    • Email editor
    • Engagement automation
    • Follow-up emails
    • Inbox checker
    • List management
    • Mobile views
    • Polls & surveys
    • Popup & signup forms management
    • Responsive emails
    • Subscriber onboarding

    Q. Who are the typical users of Benchmark Email?

    Benchmark Email has the following typical customers:

    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

    Q. What languages does Benchmark Email support?

    Benchmark Email supports the following languages:

    Chinese (Simplified), Chinese (Traditional), English, French, German, Italian, Japanese, Portuguese, Spanish, Taiwanese

    Q. What type of pricing plans does Benchmark Email offer?

    Benchmark Email has the following pricing plans:

    Free, Subscription

    Q. Does Benchmark Email support mobile devices?

    We do not have any information about what devices Benchmark Email supports

    Q. What other apps does Benchmark Email integrate with?

    Benchmark Email integrates with the following applications:

    Clearlogin, Digioh, Justuno, LiveChat, PieSync, Privy, Slemma, Teamleader, Wishpond, Zendesk

    Q. What level of support does Benchmark Email offer?

    Benchmark Email offers the following support options:

    FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials