About Buffer

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.With Buffer, users can manage multiple social media profiles, plan and schedule posts in advance, collaborate with multiple team members, and analyze social media performance. Buffer is keen to constantly introduce new, useful features such as their suggested media feature, our Instagram direct scheduling feature, and more. Native iOS and Android mobile apps give users the flexibility to schedule content on the go.

Other important features include a social media calendar and RSS feed, social analytics, plus a video and GIF uploader and Pablo image creator.


Key benefits of Buffer

  • Connect multiple social media profiles on the various social media platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+).
  • Schedule up to 2,000 posts for each social media account.
  • Use a posting schedule to save the hassle of selecting a time and date for every single post.
  • Share from anywhere with the Buffer browser extension and mobile apps.
  • Add team members to accounts to scale marketing efforts.
  • Get analytics and reports to improve social media results.

  • Images

    Buffer Software - Buffer web and mobile apps
    Buffer Software - The Buffer dashboard
    Buffer Software - View scheduled posts as a list or on a calendar
    Buffer Software - Create custom posting schedule
    Buffer Software - Customize message for each social media platform
    Buffer Software - Use our browser extension to share from anywhere on the web
    Buffer Software - Improve and report on social media results with analytics
    View 8 more
    Buffer video
    Buffer Software - Buffer web and mobile apps
    Buffer Software - The Buffer dashboard
    Buffer Software - View scheduled posts as a list or on a calendar
    Buffer Software - Create custom posting schedule
    Buffer Software - Customize message for each social media platform
    Buffer Software - Use our browser extension to share from anywhere on the web
    Buffer Software - Improve and report on social media results with analytics

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    Buffer

    4,5 (1 468)
    VS.

    Starting Price

    US$6,00
    month
    US$50,00
    month

    Pricing Options

    Free version
    Free trial
    Free version
    Free trial

    Features

    23
    23

    Integrations

    38
    4

    Ease of Use

    4,6 (1 468)
    4,4 (365)

    Value for Money

    4,4 (1 468)
    4,4 (365)

    Customer Service

    4,4 (1 468)
    4,4 (365)
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    Reviews

    Overall rating

    4,5 /5
    (1 468)
    Value for Money
    4,4/5
    Features
    4,3/5
    Ease of Use
    4,6/5
    Customer Support
    4,4/5

    Already have Buffer?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 1 468
    Darien
    Darien
    Overall rating
    • Industry: Religious Institutions
    • Company size: 2–10 Employees
    • Used for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 7.0 /10

    One of the best social media management platforms with a high price for teams

    Reviewed on 2020/01/14

    Overall, Buffer is an excellent platform that offers incredible features - but due to the high...

    Overall, Buffer is an excellent platform that offers incredible features - but due to the high price for simple features like team management & multiple users, it is not for me. While our social media team was just me, I found it to be the very best platform for social media management - offering a simple UI & high quality features for the free & low-tier accounts - as our team grew, we rapidly outgrew Buffer simply due to pricing, and found that there were similar products at a lower price point that would fit our needs.

    Pros

    Buffer is perhaps one of the simplest & easiest social media platforms on the market today; offering comprehensive and crucial features for managing your social media streams. This platform allows for the easy management of multiple social media accounts, allowing you to customize post-times & days, and then schedule posts quickly via the Queue only for those days. It offers built in analytics, direct posting to Instagram & Instagram stories, team management features & more - assuming you are willing to pay for those features.

    Overall, Buffer was probably my favorite social media management platform due to its simplicity & base features, yet it suffers in a few key areas.

    Cons

    I loved using Buffer for the period of time that I actually used it, but quickly discovered that the platform could not suite my needs because of one insurmountable obstacle - price. As a non-profit youth organization, having a low overhead cost for platforms such as this is extremely important, and I quickly found myself unable to continue using Buffer as my social media team grew simply because I could not afford their $65 CAD/month just to be able to have a second user (without admin privileges). The added features like direct Instagram Story & first comment seem interesting for me, but not at the cost $663/annually when there are alternatives (be it, with less features) out there that offer a lower overhead cost AND non-profit discounts.

    Furthermore, while the platform itself is extremely simple to use, I found their pricing structure & different brand building products to be quite confusing - with products such as "Reply", "Publish" and "Analyze" featuring little to no immediately accessible descriptions, and each one carrying a different pricing structure & subscription requirement.

    Lastly, one feature I've found on other social media platforms (but not on buffer) that I wish were available is the ability to draft a single post that can be queued in multiple social media channels, and customized for each channel. With buffer, you would need to recreate each post - which can take added time dependent on your social media channels.

    Ray
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    The Buffer Review

    Reviewed on 2023/07/30

    Love the Buffer and still use it but it's over priced and they need to provide better analytics at...

    Love the Buffer and still use it but it's over priced and they need to provide better analytics at the lower pricing levels

    Pros

    The easiest service of its kind that I have found to schedule and manage large numbers of profiles - I have been with them since the beginning

    Cons

    They went crazy with the pricing and increased it way too high

    Alternatives Considered

    Hootsuite

    Reasons for Choosing Buffer

    Initially I added Buffer and used both for several years. Eventually I let Hootsuite go because it was more difficult to manage.

    Switched From

    Hootsuite

    Reasons for Switching to Buffer

    Easier to use
    Tracy
    Overall rating
    • Industry: Design
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 3.0 /10

    The first content scheduler I used

    Reviewed on 2022/08/22

    Buffer was a great tool to start learning how to plan and schedule content to social media ahead of...

    Buffer was a great tool to start learning how to plan and schedule content to social media ahead of time. Its very easy to use and even my not so tech savvy clients managed to use it and enjoy using it.

    Pros

    At the time f using Buffer – there weren’t many social media content schedulers on the market. Buffer was inexpensive and easy to use. It was easy to integrate Buffer with Facebook and Instagram and Twitter. The most impactful feature was how easy it was to use and that you could schedule multiple posts to go out automatically which is a huge time saver.

    Cons

    Buffer was extremely glitchy. There were periods of time that it would not post the content and you wouldn’t know unless you checked. Once this had happened a few times I started to not trust it anymore. As I publish a lot of content at once for multiple businesses it was no longer sustainable to keep checking if posts were going out or not.

    Dylan
    Dylan
    Overall rating
    • Industry: Publishing
    • Company size: 2–10 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 7.0 /10

    A must-have for a multi-platform marketing strategy

    Reviewed on 2023/12/12

    On the whole Buffer made it easy for me as a solo and relatively junior marketing professional to...

    On the whole Buffer made it easy for me as a solo and relatively junior marketing professional to manage a comprehensive social media presence for a publishing agency with multiple sub-brands.

    Pros

    Being able to create an entire social marketing campaign in a single place and schedule it to automatically publish to all of our brand's channels.

    Cons

    The pricing can get expensive really quickly if you have a lot of accounts that you need to manage, especially if you want some of the more advanced features like analytics or if your marketing team has multiple users.

    HEATHER
    Overall rating
    • Industry: Insurance
    • Company size: 10 000+ Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Great Free Product

    Reviewed on 2023/11/14

    I moved from a different platform that limited how many pending posts you could have. This has been...

    I moved from a different platform that limited how many pending posts you could have. This has been a great move and I'm happy that I did it.

    Pros

    Buffer allows me to quickly and easily create and schedule posts for LinkedIn. It even has a handy place to store ideas to post later. I'm on the free version and can set up a large number of posts in advance. While I believe there's a limit, I haven't hit it. I usually have 5 or 6 pre-planned at any time.

    It's easy to post, find the day on the calendar you wish to post and begin typing. You can narrow down the time to the exact minute you want to post. That's a very handy feature!

    Cons

    There are other features that would be helpful but you can only use them if you're on the paid plan. The system will ask if you want to do xyz then when you click yes you find out you have to pay for that feature. It would be nice if they would say up front, do you want to try xyz feature on the paid plan or something like that.

    Showing 5 reviews of 1 468 Read all reviews

    Buffer FAQs

    Below are some frequently asked questions for Buffer.

    Buffer offers the following pricing plans:

    • Starting from: US$6,00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Free plan: Free forever Pro plan: $15 per month Small business plan: $99 per month Medium business plan: $199 per month Large business plan: $399 per month Enterprise: Get in touch ([email protected]) A 14-day free trial is available. All plans can be paid on either a monthly or yearly basis. If users choose to pay yearly, users would receive a 15% discount, which works out at approximately two months free per year. All Buffer plans are 50% off for nonprofits.

    Buffer has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

    Buffer supports the following languages:

    English

    Buffer supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Buffer integrates with the following applications:

    123FormBuilder, Azendoo, Bottlenose, CoSchedule Marketing Suite, Crate, Curata, Cyfe, Databox, Determ, Eventbrite, Evernote Teams, Feedly, FluidSurveys, Google Calendar, Google Drive, HipChat, IFTTT, Instagram, LinkedIn for Business, Mailchimp, Maintenance Care, MeisterTask, Mention, Meta for Business, Process Street, PromoRepublic, Rebrandly, ReviewPush, Scoop.it, Slack, Sniply, Trello, Twitter/X, Typeform, WordPress, Wufoo, Yammer, Zapier

    Buffer offers the following support options:

    Email/Help Desk, FAQs/Forum, Chat

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