Buffer

Social media management platform

4,5 /5 (1062 reviews) Write a Review!

Buffer Overview

What is Buffer?

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.With Buffer, users can manage multiple social media profiles, plan and schedule posts in advance, collaborate with multiple team members, and analyze social media performance. Buffer is keen to constantly introduce new, useful features such as their suggested media feature, our Instagram direct scheduling feature, and more. Native iOS and Android mobile apps give users the flexibility to schedule content on the go.

Other important features include a social media calendar and RSS feed, social analytics, plus a video and GIF uploader and Pablo image creator.

Buffer Overview

Pricing

Starting from
US$15,00/month

Pricing options

Free Trial
Free
Subscription
Value for money

Free plan: Free forever
Pro plan: $15 per month
Small business plan: $99 per month
Medium business plan: $199 per month
Large business plan: $399 per month
Enterprise: Get in touch ([email protected])

A 14-day free trial is available.

All plans can be paid on either a monthly or yearly basis. If users choose to pay yearly, users would receive a 15% discount, which works out at approximately two months free per year.

All Buffer plans are 50% off for nonprofits.


Buffer Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom
Supported Languages
English

Media

Buffer web and mobile apps
Customize message for each social media platform
Create custom posting schedule
The Buffer dashboard
View scheduled posts as a list or on a calendar
Use our browser extension to share from anywhere on the web
Improve and report on social media results with analytics
Buffer video Buffer screenshot: Buffer web and mobile apps Buffer screenshot: Customize message for each social media platform Buffer screenshot: Create custom posting schedule Buffer screenshot: The Buffer dashboard Buffer screenshot: View scheduled posts as a list or on a calendar Buffer screenshot: Use our browser extension to share from anywhere on the web Buffer screenshot: Improve and report on social media results with analytics

Buffer Reviews

Buffer Reviews

Overall rating
4,5
/
5
Excellent
655

Very good
339

Average
59

Poor
5

Terrible
4

Value for Money
4,5
Features
4,3
Ease of Use
4,6
Customer Support
4,5
94% recommended this app
Darien C.

One of the best social media management platforms with a high price for teams

Overall, Buffer is an excellent platform that offers incredible features - but due to the high price for simple features like team management & multiple users, it is not for me. While our social media team was just me, I found it to be the very best platform for social media management - offering a simple UI & high quality features for the free & low-tier accounts - as our team grew, we rapidly outgrew Buffer simply due to pricing, and found that there were similar products at a lower price point that would fit our needs.


Amber C.

Stay Ahead on Social Media Easily with Buffer

Buffer helps our clients manage their social media profiles and schedule out their social media messages according to our strategy ahead of time. This tool makes it easy to work ahead and streamline your scheduling process.

The free plan is quite nice as well, as you can connect 3 accounts and schedule out 10 messages ahead of time. This is nice for clients that are just starting to utilize social media management tools!

While the pricing structure seems a bit odd, the frustrations I have with Instagram and social media scheduling apps will exist no matter which app you use!


Dennis M.

Best bang for your buck

I am definitely a fan of buffer, and think they're the front runner in their price range for social media automation.


Duane K.

Buffer is ok


Darren W.

The best go-to scheduler

It's great to help clients who have never used a scheduling platform before, it's quite easy to use and reliable.


Darien C.
Industry: Religious Institutions
Company size: 2-10 Employees

One of the best social media management platforms with a high price for teams

Used Other for 1+ year
Reviewed on 2020/01/14
Review Source: Capterra

Overall, Buffer is an excellent platform that offers incredible features - but due to the high price for simple features like team management & multiple users, it is not for me. While our social media team was just me, I found it to be the very best platform for social media management - offering a simple UI & high quality features for the free & low-tier accounts - as our team grew, we rapidly outgrew Buffer simply due to pricing, and found that there were similar products at a lower price point that would fit our needs.

Pros

Buffer is perhaps one of the simplest & easiest social media platforms on the market today; offering comprehensive and crucial features for managing your social media streams. This platform allows for the easy management of multiple social media accounts, allowing you to customize post-times & days, and then schedule posts quickly via the Queue only for those days. It offers built in analytics, direct posting to Instagram & Instagram stories, team management features & more - assuming you are willing to pay for those features.

Overall, Buffer was probably my favorite social media management platform due to its simplicity & base features, yet it suffers in a few key areas.

Cons

I loved using Buffer for the period of time that I actually used it, but quickly discovered that the platform could not suite my needs because of one insurmountable obstacle - price. As a non-profit youth organization, having a low overhead cost for platforms such as this is extremely important, and I quickly found myself unable to continue using Buffer as my social media team grew simply because I could not afford their $65 CAD/month just to be able to have a second user (without admin privileges). The added features like direct Instagram Story & first comment seem interesting for me, but not at the cost $663/annually when there are alternatives (be it, with less features) out there that offer a lower overhead cost AND non-profit discounts.

Furthermore, while the platform itself is extremely simple to use, I found their pricing structure & different brand building products to be quite confusing - with products such as "Reply", "Publish" and "Analyze" featuring little to no immediately accessible descriptions, and each one carrying a different pricing structure & subscription requirement.

Lastly, one feature I've found on other social media platforms (but not on buffer) that I wish were available is the ability to draft a single post that can be queued in multiple social media channels, and customized for each channel. With buffer, you would need to recreate each post - which can take added time dependent on your social media channels.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 7.0/10

Amber C.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Stay Ahead on Social Media Easily with Buffer

Used Weekly for 2+ years
Reviewed on 2019/10/14
Review Source: Capterra

Buffer helps our clients manage their social media profiles and schedule out their social media messages according to our strategy ahead of time. This tool makes it easy to work ahead and streamline your scheduling process.

The free plan is quite nice as well, as you can connect 3 accounts and schedule out 10 messages ahead of time. This is nice for clients that are just starting to utilize social media management tools!

While the pricing structure seems a bit odd, the frustrations I have with Instagram and social media scheduling apps will exist no matter which app you use!

Pros

Buffer makes it easy to schedule out your social media posts ahead of time and you can also manage multiple different accounts from one place.

At our marketing company, it's also easy for clients to understand and use on their own time whether they're on their phone or computer.

Cons

Using Instagram with any social media scheduling app can be a pain and Buffer is no exception to this rule. Some IG posts have to be scheduled manually which defeats the purpose if you're just using Buffer to control IG accounts.

Their pricing structure is also confusing with different prices for publishing, analyzing and replying. It can make it difficult for potential clients to understand exactly what they're paying for.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 8.0/10

Dennis M.
Industry: Computer Software
Company size: 11-50 Employees

Best bang for your buck

Used Daily for 2+ years
Reviewed on 2020/09/24
Review Source: Capterra

I am definitely a fan of buffer, and think they're the front runner in their price range for social media automation.

Pros

Buffer is extremely affordable, but in that the variety of options is limited. Buffer is extremely easy to use and as such I have had no problem teaching team members to use it in a matter of minutes. Being able to post directly in groups is a game changer.

Cons

When I first started using buffer the analytics side of the equation was included in all plans, now that it's separate it's harder to justify the price tag.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 9.0/10

Duane K.
Industry: Photography
Company size: Self Employed

Buffer is ok

Used Daily for 2+ years
Reviewed on 2019/12/06
Review Source: Capterra

Pros

Does what they say which is allows one to schedule posts to social media.

Cons

Raised their price for individual accounts from 10 to 15 a month. Went to the free plan because of it then you lose posting abilities. Software has always had issues with it as each "upgrade" can result in loss of features. I hesitate to upgrade because of this. Sometimes it is best to leave things along. Some of the responses the software give can seem sophomoric, "Oops" comments, how about programming in not allowing times that have gone by instead of the comments? Every third post the app hangs for at least 3 minutes which is very annoying. They had better versions than the current ones as of late.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Darren W.
Industry: Marketing & Advertising
Company size: 2-10 Employees

The best go-to scheduler

Used Weekly for 2+ years
Reviewed on 2020/09/30
Review Source: Capterra

It's great to help clients who have never used a scheduling platform before, it's quite easy to use and reliable.

Pros

It's very easy to use if you're new to scheduling. Just connect the platforms and you'll be scheduling in no time.

Cons

The bolt-on features are on different pages and hugely expensive. Prefer to keep everything in one place and make the prices affordable rather than big leaps.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

User recommendation
8,6/10
Based on 1 062 user ratings
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Buffer Pricing

Buffer Pricing

Starting from
US$15,00/month
Free Trial
Free
Subscription
Value for money

Free plan: Free forever
Pro plan: $15 per month
Small business plan: $99 per month
Medium business plan: $199 per month
Large business plan: $399 per month
Enterprise: Get in touch ([email protected])

A 14-day free trial is available.

All plans can be paid on either a monthly or yearly basis. If users choose to pay yearly, users would receive a 15% discount, which works out at approximately two months free per year.

All Buffer plans are 50% off for nonprofits.

Free plan: Free forever
Pro plan: $15 per month
Small business plan: $99 per month
Medium business plan: $199 per month
Large business plan: $399 per month
Enterprise: Get in touch ([email protected])

A 14-day free trial is available.

All plans can be paid on either a monthly or yearly basis. If users choose to pay yearly, users would receive a 15% discount, which works out at approximately two months free per year.

All Buffer plans are 50% off for nonprofits.

Value for Money
4,5/5
Based on 1 062 user ratings
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Buffer Features

Buffer Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4,3/5
Based on 1 062 user ratings
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Categories

Additional information for Buffer

Additional information for Buffer

Key features of Buffer

  • Add up to 2,000 posts
  • Adjustable timezone
  • Browser extensions
  • CSV export
  • Calendar view
  • Connect RSS feeds to Buffer
  • Content inbox
  • Custom UTM parameters
  • Custom link shortening
  • Custom scheduling
  • Engagement & interaction tracking
  • Google analytics integration
  • Instagram direct scheduling
  • Instagram grid preview
  • Multimedia upload
  • Native apps for iOS and Android devices
  • Over 60 apps and extras
  • Overview analytics
  • Post analytics
  • Queue scheduling (with a posting schedule)
  • Re-Buffer
  • Suggested media
  • Tailored posts
  • Team organization management
  • Twitter influencer analytics

Benefits

  • Connect multiple social media profiles on the various social media platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+).
  • Schedule up to 2,000 posts for each social media account.
  • Use a posting schedule to save the hassle of selecting a time and date for every single post.
  • Share from anywhere with the Buffer browser extension and mobile apps.
  • Add team members to accounts to scale marketing efforts.
  • Get analytics and reports to improve social media results.

  • Buffer FAQs

    Buffer FAQs

    Below are some frequently asked questions for Buffer.

    Q. What type of pricing plans does Buffer offer?

    Buffer offers the following pricing plans:

    Starting from: US$15,00/month

    Pricing model: Free, Subscription

    Free Trial: Available

    Free plan: Free forever Pro plan: $15 per month Small business plan: $99 per month Medium business plan: $199 per month Large business plan: $399 per month Enterprise: Get in touch ([email protected]) A 14-day free trial is available. All plans can be paid on either a monthly or yearly basis. If users choose to pay yearly, users would receive a 15% discount, which works out at approximately two months free per year. All Buffer plans are 50% off for nonprofits.

    Q. What are the main features of Buffer?

    Buffer offers the following features:

    • Add up to 2,000 posts
    • Adjustable timezone
    • Browser extensions
    • CSV export
    • Calendar view
    • Connect RSS feeds to Buffer
    • Content inbox
    • Custom UTM parameters
    • Custom link shortening
    • Custom scheduling
    • Engagement & interaction tracking
    • Google analytics integration
    • Instagram direct scheduling
    • Instagram grid preview
    • Multimedia upload
    • Native apps for iOS and Android devices
    • Over 60 apps and extras
    • Overview analytics
    • Post analytics
    • Queue scheduling (with a posting schedule)
    • Re-Buffer
    • Suggested media
    • Tailored posts
    • Team organization management
    • Twitter influencer analytics

    Q. Who are the typical users of Buffer?

    Buffer has the following typical customers:

    Small Business, Large Enterprises, Public Administrations, Non Profit, Freelancers, Mid Size Business

    Q. What languages does Buffer support?

    Buffer supports the following languages:

    English

    Q. What type of pricing plans does Buffer offer?

    Buffer has the following pricing plans:

    Free, Subscription

    Q. Does Buffer support mobile devices?

    Buffer supports the following devices:

    Android, iPhone, iPad

    Q. What other apps does Buffer integrate with?

    Buffer integrates with the following applications:

    Bitium, Built.io Flow, CoSchedule, Curata, IFTTT, Klipfolio, ProjectManager.com, Scoop.it, Workato, Zapier

    Q. What level of support does Buffer offer?

    Buffer offers the following support options:

    FAQs, Online Support