About Buffer

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.With Buffer, users can manage multiple social media profiles, plan and schedule posts in advance, collaborate with multiple team members, and analyze social media performance. Buffer is keen to constantly introduce new, useful features such as their suggested media feature, our Instagram direct scheduling feature, and more. Native iOS and Android mobile apps give users the flexibility to schedule content on the go.

Other important features include a social media calendar and RSS feed, social analytics, plus a video and GIF uploader and Pablo image creator.


Key benefits of Buffer

  • Connect multiple social media profiles on the various social media platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+).
  • Schedule up to 2,000 posts for each social media account.
  • Use a posting schedule to save the hassle of selecting a time and date for every single post.
  • Share from anywhere with the Buffer browser extension and mobile apps.
  • Add team members to accounts to scale marketing efforts.
  • Get analytics and reports to improve social media results.

  • Images

    Buffer Software - Buffer web and mobile apps
    Buffer Software - The Buffer dashboard
    Buffer Software - View scheduled posts as a list or on a calendar
    Buffer Software - Create custom posting schedule
    Buffer Software - Customize message for each social media platform
    Buffer Software - Use our browser extension to share from anywhere on the web
    Buffer Software - Improve and report on social media results with analytics
    View 8 more
    Buffer video
    Buffer Software - Buffer web and mobile apps
    Buffer Software - The Buffer dashboard
    Buffer Software - View scheduled posts as a list or on a calendar
    Buffer Software - Create custom posting schedule
    Buffer Software - Customize message for each social media platform
    Buffer Software - Use our browser extension to share from anywhere on the web
    Buffer Software - Improve and report on social media results with analytics

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    Reviews

    Overall rating

    4.5 /5
    (1,481)
    Value for Money
    4.4/5
    Features
    4.3/5
    Ease of Use
    4.6/5
    Customer Support
    4.4/5

    Already have Buffer?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 1,481
    Ebonie
    Ebonie
    Overall rating
    • Industry: Consumer Services
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Buffer is worth the money

    Reviewed on 2023/10/11

    Pros

    I saved the company $500 by switching to Buffer. I enjoy the software for scheduled post and analytics.

    Cons

    The interface is pretty dull but simple.

    James
    James
    Overall rating
    • Industry: Financial Services
    • Company size: Self Employed
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 8.0 /10

    Solid social media management platform with reasonable price.

    Reviewed on 2023/06/10

    Good platform for solid social media connections and publishing features. It would be nice if the...

    Good platform for solid social media connections and publishing features. It would be nice if the interactive features were included for the base price.

    Pros

    I like their logo and their multi platform functionality.

    Cons

    I dislike having to pay more for the interactive inbound connectivity.

    Alternatives Considered

    Hootsuite

    Reasons for Choosing Buffer

    Buffer offered a better value and nicer logo.

    Switched From

    Hootsuite

    Reasons for Switching to Buffer

    Buffer offered a better value and nicer logo.
    Jason
    Jason
    Overall rating
    • Industry: Design
    • Company size: 2–10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Buffer is a bare-bones alternative to it's competitors

    Reviewed on 2021/04/20

    Buffer is great for posting directly to social media without having to log into each platform to...

    Buffer is great for posting directly to social media without having to log into each platform to manage your accounts. IT has a very reasonable price point for the services that it provides.

    Pros

    Buffer is easy to use for scheduling and posting to social media. It has saved us a lot of time compared to posting directly to each social media platform. The pricing structure for Buffer is great, and they honor legacy pricing while still passing along the upgrades that normally come with price hikes.

    Cons

    The tracking and analytics are a bit lackluster when compared to Hootsuite. I would like to see the ability to monitor and respond to replies and comments directly from the app, too.

    Alternatives Considered

    Hootsuite

    Reasons for Choosing Buffer

    The price point was remarkably lower than Hootsuite.

    Switched From

    Hootsuite

    Reasons for Switching to Buffer

    Price was the determining factor
    Verified Reviewer
    Overall rating
    • Industry: E-Learning
    • Company size: 2–10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 9.0 /10

    User friendly social media scheduler

    Reviewed on 2024/07/04

    Time saver, user-friendly scheduler. I really like it.

    Time saver, user-friendly scheduler. I really like it.

    Pros

    User-friendly and great for posting and scheduling content across social media. Saves me time! The free version which I use allows you to post to three accounts which is great.

    Cons

    There isn't much to dislike about the free version.

    Rashmi
    Rashmi
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11–50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Analyze feature is a life saver for marketing professionals

    Reviewed on 2021/10/25

    It's nice, the ease-of-use is good and it is totally worth the money because of these recommendation...

    It's nice, the ease-of-use is good and it is totally worth the money because of these recommendations and strategic insights.

    Pros

    Analyze feature which facilitates reporting and monitoring, strategy recommendation sand helps in social outreach.

    Cons

    It is a little costly but totally worth it. It also lacks the dashboard presence through which we can track different aspects of the same platform or different platforms, so it becomes a little time-consuming to track certain things.

    Alternatives Considered

    Sprout Social

    Reasons for Choosing Buffer

    Needed to expand the outreach of social media

    Switched From

    Hootsuite

    Reasons for Switching to Buffer

    Cost
    Showing 5 reviews of 1,481 Read all reviews

    Buffer FAQs

    Below are some frequently asked questions for Buffer.

    Buffer offers the following pricing plans:

    • Starting from: US$6.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Buffer offers a range of pricing plans tailored to accommodate different social media management needs, from individuals just starting out to larger teams and agencies. Buffer also offers a 14-day free trial. All plans can be paid on either a monthly or yearly basis. Free plan: Free forever Essentials: $5 per month/channel Team: $10 per month/channel Agency: $100 per month/channel

    Buffer has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Buffer supports the following languages:

    English

    Buffer supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Buffer integrates with the following applications:

    123FormBuilder, Bottlenose, CoSchedule Marketing Suite, Crate, Curata, Cyfe, Databox, Determ, Eventbrite, Evernote Teams, Feedly, Google Calendar, Google Drive, IFTTT, Instagram, LinkedIn for Business, Mailchimp, Maintenance Care, MeisterTask, Mention, Meta for Business, Microsoft Viva Engage, Process Street, PromoRepublic, Rebrandly, ReviewPush, Scoop.it, Slack, Sniply, Trello, Twitter/X, Typeform, WordPress, Wufoo, Zapier

    Buffer offers the following support options:

    Email/Help Desk, FAQs/Forum, Chat

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